WARM, STRONG AND WILD THE LANGUAGE
NAME
MAIKAI AND
COMES
BELONGS
THERE
ORIGINAL TO
FROM THE
THE
HAWAIIAN
BEAUTIFUL,
ENGAGING.
BRA∏D GUIDEŁINES BRAND GUIDELINES
2021
WELCOME
02
33
CREATIVE
BRAND GUIDELINES
GOES
ALL
THE
WAY
2021
WELCOME
03
04 Core—— 07 Logo—— 14 Typography—— 17 Color—— 19 Imagery—— 23 Application—— 27 Stationery—— 32 Info 33
BRAND GUIDELINES
2021
WELCOME
04
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Ċore BRAND GUIDELINES
2021
WELCOME
05
I ’ m Ju n o . M y p a s s io n is catch in g u n fo r s een mo ments , th e s ide o f yo u th a t y o u h a v en ’ t se e n be fo re T h e tr u e y o u . The true to b e. M y o w n c r ea ti v e sto ry go e s back to a b o o k s h el f i n 1 9 8 8. I s pe n t h o u rs fl i p p i n g th r o u g h a co ffe e table bo o k w i th h i s to r i c p h o t o graph y th at i fo u n d a t a h o u s e we m o v e d to wh e n I w a s fi v e. 1 4 y ea r s late r I s tarte d th is b u s i n es s w i th my th e n h u s ban d, J ack .
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SOCIAL
BRAND GUIDELINES
@MAIKAIODESIGN
2021
WELCOME
Brand Values
06
The ĐEEP E∏D CLASSIC
CREATIVE
IMAGINATIVE
STRONG
WARM
AUTHENTIC
MAGICAL
33
BRAND GUIDELINES
2021
MODERN
WELCOME
07
33
Loġo BRAND GUIDELINES
2021
WELCOME
08
33
BRAND GUIDELINES
2021
WELCOME
09
Logo Option 1
CREATIVE
THE THE
MAIKAIO
GOES
DESIGN LOGO
ALL
LOGO IS
REFLECTS
THE
OUR ALWAYS
TANGLED
WAY
STORY CENTERED
33
BRAND GUIDELINES
2021
WELCOME
10
33
BRAND GUIDELINES
2021 LOGO 2
WELCOME
11
Logo Option 2
CREATIVE
THE THE
MAIKAIO
GOES
DESIGN LOGO
ALL
LOGO IS
REFLECTS
THE
OUR ALWAYS
TANGLED
WAY
STORY CENTERED
33
BRAND GUIDELINES
2021
WELCOME
12
Logo Misuse
DO NOT ALTER THE LOGO’S COLOURS IN ANYWAY
DO NOT OUTLINE THE LOGO
33
DO NOT PLACE THE LOGO IN A HOLDING SHAPE
DO NOT ROTATE THE LOGO
DO NOT ADD ELEMENTS OR SHADOWS TO THE LOGO
DO NOT CHANGE THE RELATIONSHIP OF THE LOGO’S COMPONENTS
BRAND GUIDELINES
2021
WELCOME
13
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BRAND GUIDELINES
2021
WELCOME
14
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Typograpħy BRAND GUIDELINES
2021
WELCOME
Typeface A PRIMARY TYPEFACE - CORMORANT GARAMOND
15
Abc 123 Typeface B SECONDARY TYPEFACE - POPPINS
33
Abc 123 BRAND GUIDELINES
2021
WELCOME
XS
Headline
HEADLINE
16
HEADLINE
ĦEAĐLI∏E 33
Headline BRAND GUIDELINES
S
M
L
XL
2021
WELCOME
17
33
Coḷor BRAND GUIDELINES
2021
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INTO
THEWOODS
18
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BRAND GUIDELINES
2021
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16
19
36
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Iṁagery BRAND GUIDELINES
2021
BRAND GUIDELINES
2021
WELCOME
20
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01 Detail 02 Portrait 03 Moment 04 Mood
BRAND GUIDELINES
2021
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Overlay 21
YOU
GOLD CREATIVE
GOES
ALL
THE
WAY
33
BRAND GUIDELINES
2021
WELCOME
22
EMPOWER
IMAGES
WITH
MATCHING
COLORS
TO
STRENGHTEN
TONE
&
MOOD
GOLD
33
BRAND GUIDELINES
2021
WELCOME
23
33
Appḷication BRAND GUIDELINES
2021
WELCOME
VISUAL
IS THE
PHOTOGRAPHIC
ALL
ABOUT
VALUES
HOW YOUR
THE WAN
STYLE
USE RESENT
OF TO
IMAGES YOUR
REFLECTS CUSTOMERS.
24
EFFORTLESS / AESTHETIC / FEMINITY/ EFFORTLESS / AESTHETIC / FEMINITY/ EFFORTLESS / AESTHETIC / FEMINITY/
BIG GIRLS NEED
33
AESTHETIC
BIG
EARRINGS
BRAND GUIDELINES
2021
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25
Catching unforseen moments
33
BRAND GUIDELINES
2021
WELCOME
BEHIND THE SCENES
26
S O T H E S TO R Y T R A V E L S T H R O U
FOR THERE ARE NO PROMISES, JUST TRUST AND FAITH
T I M E A N D S PA C E . A N D L E A V E S F O
S T E P S I N T H E S N O W. A N D G R O A N D G R O W S . A N D C R E AT E S T H E
T U R E A S I T B E CO M E S A PA R T O F T PA S T.
STAY
17TH
CONSISTENT
AND
SHARP IS
SPONTANEOUS
SHOULD
BE
DONE
IN
THE
TREASURE
STYLE
AND
·
WWW.MAIKAIO.COM
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BRAND GUIDELINES
2021
IS
ETERN
WELCOME
27
H
S
E
.
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Stationery BRAND GUIDELINES
2021
WELCOME
We leave traces 28
WHERE WE WANDER ANGIE ANGIE JACKSON
FOUNDER
012 - 24 56 789 | ANGIE@MAIKAIO.COM
33
BRAND GUIDELINES
2021
WELCOME
A R C H I V E 29
With one foot in the sea.
33
BRAND GUIDELINES
2021
WELCOME
FOR YOU 30
Angie
33
BRAND GUIDELINES
2021
WELCOME
31
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BRAND GUIDELINES
2021
WELCOME
32
MAIKAIO DESIGN
@MAIKAIODESIGN
MAIKAIO@DESIGN.COM
THANK YOU DESIGNED AND HAND MADE
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investing in creativity.
BRAND GUIDELINES
2021
WELCOME
@MAIKAIODESIGN
33
Maikaio stands for modern and magical, authentic, imaginative
attractive, intuitive and original.
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BRAND GUIDELINES
2021