Lucia Abuin Brand Guidelines

LUCIA ABUIN

BRAND GUIDELINES

Brand standards are a set of guidelines for the colors; photography and graphic elements; logo specs; fonts and messages that comprises your brand. They’re the glue that holds your brand together and help to create and protect your firm’s brand identity.

Brand Guidelines

Logo Colors Typography Mood Others LUCIA ABUIN

BRAND GUIDELINES

Header

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Brand standards are a set of guidelines for the colors; photography and graphic elements; logo specs; fonts and messages that comprises your brand.

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BRAND GUIDELINES

Logo

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BRAND GUIDELINES

Lockup

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This format is referred to as a “Logo Lockup”. Logo Lockup is used as one unit. Below shows an example of how a logotype combines with typographic elements to create a lockup.

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BRAND GUIDELINES

Minimum Size

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To preserve the readability of the logo, it should never be sized below certain dimensions. The minimum height is 14.4pt for printing usage or 14px for digital display.

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48pt

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30pt

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BRAND GUIDELINES

22pt

Logomark

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A logo mark is an identifying mark or symbol that doesn’t contain the business name. It should be used where the logotype is incompatible.

Great logos can be resized, and quickly produced across hundreds of different contexts. Having different logo variations is essential for your business, as it allows you to comfortably fit your logo into every application that you need it.

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BRAND GUIDELINES

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Logo Clear Space There should be sufficient clear space around the logo to let it breathe and prevent it’s clarity and visual impact from being obstructed. Clear space is developed from the height of the owl in the logo and is shown as an ‘x’.

Logo Position

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The logo should only be place in one of the four positions; flush against the left or right sided margins, or aligned to either the top or the bottom margins.

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BRAND GUIDELINES

Typography

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Creator MadeType

Weights Regular

MADE SAONARA is a high contrast serif typeface and it is a beautiful classic font for fashion. The design is inspired to depict an organic, trustworthy and a luxurious vibe. The SAONARA will perfect for many projects such as fashion, magazines, logo, branding, photography, wedding invitations, quotes, blog header, poster, advertisements, more,

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BRAND GUIDELINES

Typography

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Creator ZkySky

Weights Book Thin

Montserrat comes in 3 variants and evokes a modernist style of the early 20th century, Montserrat shines for short pieces of all caps, whilst evokes a geometric simplicity of the letters. In lowercase, Montserrat is still a decent font with a large x-height that shows a lot more character than Arial or Helvetica.

Oriya MN a

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Hierarchy

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Differing levels of information should be separated by size and body weights. This helps in easing viewer’s legibility and readibility.

Larger sizes are used for headlines, while smaller sizes are used for body copies and captions.

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Aa

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Body

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Aa H3

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Aa H2

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H1

Colors

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Colors mark an important stage in branding and marketing because it is where customer’s first impressions of were made. Additional studies have revealed that our brains prefer immediately recognizable brands, which makes color an important element when creating a brand identity.

Colors are more than just a visual aid because colors convey emotions, feelings and experiences.

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Black

Light Blue

Brown

Dark Blue

Light Grey

Palette LUCIA ABUIN

BRAND GUIDELINES

Combining Colors

Not all colors blend well together. For instance, by applying the primary color on black, objects will appear indistinguishable. In order to avoid excessive variations, these are five sets of colour brand pallettes for your perusal.

White Text

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Black Text

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Black Text

White Text

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White Text

Colours

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Pantone 7621 C

Tone

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Colour tone refers to the ability to increase the brand recognition with the desired reactions that they provoke.

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BRAND GUIDELINES

Imagery

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(Above)Brand Mood

Mood LUCIA ABUIN

BRAND GUIDELINES

Brand mood are images used to depict the ideal look and feel for the brand. This might be a brief tap into a specific emotion or theme, but it will be further refined into design specifications such as colors, typography, types of model and many more possible.

Imagery

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Overlay LUCIA ABUIN

BRAND GUIDELINES

Stationery

Size 3.5in x 2 in

The logo placed at the front of the cards is set centered. The company and personal details are set at the back of the card and branched into two columns.

Paper Diamond Paper

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Finishes Letterpress

+1 617 794 3045

abuinlucia@gmail.com

BRAND GUIDELINES

@lucia.abuin

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MAKEUP ARTIST

www.luciaabuin.com

Business Cards

Values

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Brand message helps to distinguish the brand from the competition. It gives the customer a glimpse on your ideas and value proposition, A strong brand message works as a core message on how other marketing ideas are implemented.

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Brand Messaging LUCIA ABUIN

BRAND GUIDELINES

Values

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Core brand values are the beliefs that your company stand for. They serve as the compass that guides your brand story, actions, behaviors, and decision-making process. By articulating what you stand for as a brand, you can attract better employees and customers who share your beliefs.

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Colorful Elegant True Bold BRAND GUIDELINES

Information

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Contact Email : Contact Number : Website : luciaabuin.com

Social Media Facebook : Instagram : Youtube :

Terms These guidelines are to be used on by Lucia Abuin and your associates. They are not to be re-published without prior consent.

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BRAND GUIDELINES