Bnd / Brand Guideline
For First Knives Club /
Guide
BRAND GUIDELINES
FIRST KNIVES CLUB
Logo
02
SECTION I
LOG O
The Logo
Logos must be designed in a vector application such as Adobe Illustrator, not Photoshop! The reason for this is that the logo needs to be scalable without losing its quality. It should be crisp regardless of whether it is printed on a tiny business card or a billboard.
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Full Servi Cury Agency
FIRST KNIVES CLUB
BRAND GUIDELINES
BRAND GUIDELINES
LOG O
Logo Clespa
50% of Logo Height
50% of Logo Height
50% of Logo Height
The logotype, also known as a "word mark", is a brand name styled as a logo. It immediately associates a business name with the visual identity and does not leave much room for brand confusion. This makes it a great starting point for new businesses.
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FIRST KNIVES CLUB
50% of Logo Height
LOG O
1
DO NOT alter the logo’s colours in anyway
2
DO NOT place the logo in a holding shape
3
DO NOT add elements or shadows
4
DO NOT outline the logo
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FIRST KNIVES CLUB
BRAND GUIDELINES
Logo Misuse to the logo
A logomark refers to an image or symbol which represents a brand, and usually does not include the name of that company. This version has the advantage of great creative range, and can generate a very strong visual identity for a company.
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DO NOT rotate the logo
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DO NOT change the relationship of the logo’s components
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FIRST KNIVES CLUB
BRAND GUIDELINES
Typography
06
S E C T I O N II
BRAND GUIDELINES
TYPOGRAPHY
Amalfi Coast
Bnd Ty
Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process.
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QUICK Brown
Uppercase
Lowecase
Celain Regul
LAZY
Uppercase
Goth Bk
Dog
Normal
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FIRST KNIVES CLUB
Baskerve BT
BRAND GUIDELINES
A
NAME
Baskerville BT
WEIGHTS
TYPOGRAPHY
Pmy Tyfa
ABCDEF 1234567890 !@#$%^& *()
DESIGNED BY
Dharmas Studio
AVA I L A B L E
Bright is a stylish font It has both modern and retro look - clear, modern and fun. Helps to create layout design in 60s or 70s design projects.
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Creative Market creativemarket.com /dharmas/-BrightModern-Retro-Typeface
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Regular
BRAND GUIDELINES
NAME
Celain
WEIGHTS
TYPOGRAPHY
Secdy Tyfa
e fg h 12 3 45 67 89 0
DESIGNED BY
177 Studio
!@# $%^& * ( ) AVA I L A B L E
Celattin Sans Serif Font is inspired by several typographic designs on social media, which are then created and designed to create a good character font that is easy to use for various graphic design needs.
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Daft www.daft.c/ lain.ft
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FIRST KNIVES CLUB
ABCDEF
Regul
BRAND GUIDELINES
TYPOGRAPHY
The grid system utilizes geometric lines to break down the total space into a set of geometric components.
A grid system in graphic design uses a two-dimensional framework to align and lay out design elements. Breaking down a single design space into a grid can help position individual components in ways that can catch the eye, create a user flow and make information and visuals more appealing and accessible to audiences.
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Gd System
Here's Another Mockup With Some Pretty Photos.
Gic design elents e then ped to ea of these eas, to eate nifred result.
FIRST KNIVES CLUB
A N N O TAT I O N
BRAND GUIDELINES
FIRST KNIVES CLUB
Colour Palette
11
S E C T I O N III
FIRST KNIVES CLUB
1
2
2
3
4
4
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COLOUR PALETTE
BRAND GUIDELINES
Colo Viats
COLORS 01
Cherry Red
02
Ba Yellow Lenade Pi Pi Green
03
04
#0A152A
12
#993A21
#E28A30
#F1E2CF
COLOUR PALETTE
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FIRST KNIVES CLUB
BRAND GUIDELINES
Hero Colo
Cherry Maroon is our hero colour. Keeping colour consistent is a vital element to our branding. Colour is the way we different and identify our brand in a crowded marketplace. To help achieve greater brand recognition it is important that our colour palette is applied accurately and consistently. The correct colour values are specified below. Make sure to use them.
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Lenade
Ba
COLOUR PALETTE
Colo Hiery
A colour hierarchy has been implemented, ranging from Maroon, Mustard, Brown and Cream. Maroon is used for conveying importance. Mustard and Brown is mainly used for background washes.
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FIRST KNIVES CLUB
BRAND GUIDELINES
FIRST KNIVES CLUB
BRAND GUIDELINES
Imagery
15
S E C T I O N IV
PHOTOGRAPHY
Image Desipti
Image Desipti
Image Desipti
Image Desipti
Image Desipti
Image Desipti
Image Desipti
Image Desipti
Image Desipti
Visual Style
Your visual photographic style is all about how the use of images reflects the values your wan resent to your customers. If your brand sells small batch, hand-made widgets, then super polished corporate imagery may not be for you.
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FIRST KNIVES CLUB
BRAND GUIDELINES
BRAND GUIDELINES
COLOR #1
FIRST KNIVES CLUB
Image Colo COLOR #3
COLOR #4
S O M E PA G E S F R O M YO U R S I T E 01
Bla
02
Cherry Red Lenade Pi Ba Yellow Pi Green
03
04
05
#231f20
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#d82628
#f4cccb
#e3e880
#2b2f0f
COLOR #5
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PHOTOGRAPHY
COLOR #2
FIRST KNIVES CLUB
BRAND GUIDELINES
Stationery
18
SECTION V
gmail
FIRST KNIVES CLUB
+012 345
firstknivesclub @gmail.com
01
Dinsis
02
Sto
03
Finish
3.5 x 2"
400 GSM
Duplex Single Col
Col
04
05
Maroon/ Cream
Qutity
x1200
19
67890
CONTACT US
www.firstknives club.com
Full Servi Cury Agency
Buis Cd
website
PHOTOGRAPHY
BRAND GUIDELINES
Contact Email : Contact Number : Website : firstknivesclub.com
Social Media Facebook : Instagram : Youtube :
Terms These guidelines are to be used on by First Knives Club and your associates. They are not to be re-published without prior consent.