First Knives Club Brand Guidelines

Bnd / Brand Guideline

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Guide

BRAND GUIDELINES

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Logo

02

SECTION I

LOG O

The Logo

Logos must be designed in a vector application such as Adobe Illustrator, not Photoshop! The reason for this is that the logo needs to be scalable without losing its quality. It should be crisp regardless of whether it is printed on a tiny business card or a billboard.

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BRAND GUIDELINES

BRAND GUIDELINES

LOG O

Logo Clespa

50% of Logo Height

50% of Logo Height

50% of Logo Height

The logotype, also known as a "word mark", is a brand name styled as a logo.

It immediately associates a business name with the visual identity and does not leave much room for brand confusion. This makes it a great starting point for new businesses.

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50% of Logo Height

LOG O

1

DO NOT alter the logo’s colours in anyway

2

DO NOT place the logo in a holding shape

3

DO NOT add elements or shadows

4

DO NOT outline the logo

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Logo Misuse to the logo

A logomark refers to an image or symbol which represents a brand, and usually does not include the name of that company. This version has the advantage of great creative range, and can generate a very strong visual identity for a company.

5

DO NOT rotate the logo

6

DO NOT change the relationship of the logo’s components

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FIRST KNIVES CLUB

BRAND GUIDELINES

Typography

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S E C T I O N II

BRAND GUIDELINES

TYPOGRAPHY

Amalfi Coast

Bnd Ty

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process.

07

QUICK Brown

Uppercase

Lowecase

Celain Regul

LAZY

Uppercase

Goth Bk

Dog

Normal

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Baskerve BT

BRAND GUIDELINES

A

NAME

Baskerville BT

WEIGHTS

TYPOGRAPHY

Pmy Tyfa

ABCDEF 1234567890 !@#$%^& *()

DESIGNED BY

Dharmas Studio

AVA I L A B L E

Bright is a stylish font It has both modern and retro look - clear, modern and fun. Helps to create layout design in 60s or 70s design projects.

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Creative Market creativemarket.com /dharmas/-BrightModern-Retro-Typeface

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Regular

BRAND GUIDELINES

NAME

Celain

WEIGHTS

TYPOGRAPHY

Secdy Tyfa

 e fg h 12 3 45 67 89 0

DESIGNED BY

177 Studio

!@# $%^& * ( ) AVA I L A B L E

Celattin Sans Serif Font is inspired by several typographic designs on social media, which are then created and designed to create a good character font that is easy to use for various graphic design needs.

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Daft www.daft.c/ lain.ft

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ABCDEF

Regul

BRAND GUIDELINES

TYPOGRAPHY

The grid system utilizes geometric lines to break down the total space into a set of geometric components.

A grid system in graphic design uses a two-dimensional framework to align and lay out design elements. Breaking down a single design space into a grid can help position individual components in ways that can catch the eye, create a user flow and make information and visuals more appealing and accessible to audiences.

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Gd System

Here's Another Mockup With Some Pretty Photos.

Gic design elents e then ped to ea of these eas, to eate nifred result.

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A N N O TAT I O N

BRAND GUIDELINES

FIRST KNIVES CLUB

Colour Palette

11

S E C T I O N III

FIRST KNIVES CLUB

1

2

2

3

4

4

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COLOUR PALETTE

BRAND GUIDELINES

Colo Viats

COLORS 01

Cherry Red

02

Ba Yellow Lenade Pi Pi Green

03

04

#0A152A

12

#993A21

#E28A30

#F1E2CF

COLOUR PALETTE

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Hero Colo

Cherry Maroon is our hero colour. Keeping colour consistent is a vital element to our branding. Colour is the way we different and identify our brand in a crowded marketplace. To help achieve greater brand recognition it is important that our colour palette is applied accurately and consistently. The correct colour values are specified below. Make sure to use them.

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Lenade

Ba

COLOUR PALETTE

Colo Hiery

A colour hierarchy has been implemented, ranging from Maroon, Mustard, Brown and Cream. Maroon is used for conveying importance. Mustard and Brown is mainly used for background washes.

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BRAND GUIDELINES

Imagery

15

S E C T I O N IV

PHOTOGRAPHY

Image Desipti

Image Desipti

Image Desipti

Image Desipti

Image Desipti

Image Desipti

Image Desipti

Image Desipti

Image Desipti

Visual Style

Your visual photographic style is all about how the use of images reflects the values your wan resent to your customers. If your brand sells small batch, hand-made widgets, then super polished corporate imagery may not be for you.

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BRAND GUIDELINES

BRAND GUIDELINES

COLOR #1

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Image Colo COLOR #3

COLOR #4

S O M E PA G E S F R O M YO U R S I T E 01

Bla

02

Cherry Red Lenade Pi Ba Yellow Pi Green

03

04

05

#231f20

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#d82628

#f4cccb

#e3e880

#2b2f0f

COLOR #5

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PHOTOGRAPHY

COLOR #2

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BRAND GUIDELINES

Stationery

18

SECTION V

gmail

FIRST KNIVES CLUB

+012 345

firstknivesclub @gmail.com

01

Dinsis

02

Sto

03

Finish

3.5 x 2"

400 GSM

Duplex Single Col

Col

04

05

Maroon/ Cream

Qutity

x1200

19

67890

CONTACT US

www.firstknives club.com

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Buis Cd

website

PHOTOGRAPHY

BRAND GUIDELINES

Contact Email : Contact Number : Website : firstknivesclub.com

Social Media Facebook : Instagram : Youtube :

Terms These guidelines are to be used on by First Knives Club and your associates. They are not to be re-published without prior consent.