Sun Nutrition Brand Guidelines

SUN NUTRITION

C O N TA C T

PHONE

ONLINE

Jenifer William

Phone : + 235 7568 9987

Info@jomasthomson.coem

Studio V, 4563 Address Street

Free toll : + 546 3425 6574

Custom@jomasthomson.coem

Placholder, BGD 4 DR

Fax : + 534 7654 7890

www.jomasthomson.coem

United States

vol. 03

Sun

Nutrition

FEEL THE DIFFERENCE!

Brand Guidelines

Sun Nutrition F E E L

T H E

D I F F E R E N C E !

Contents

3

01 02 03

THE LOGO

THE COLOURS

TYPOGRAPHY

04 05 06

D I G I TA L SYA T E M

S TAT I O N E RY

IMAGERY

SUN NUTRITION

00

BRAND STORY

Brand Story

ABOUT SUN NUTRITION Our USP is using precise scientific techniques to engineer a design that is warm, cosy, livable, practical and aesthetically beautiful. This is captured in how the artwork, which looks like in the background, plays a supporting role to the typeface "cozienest". The artwork which speaks of space efficiency, carefully planned dimensions and engineered precision hence the artwork is a combination and exploration of the key letters "C" and "N" in a dimensional space which exudes a

4

BRAND GUIDELINES

mission & vision

OUR MISSION The slogan speaks of the end goal we want to give our clients. We want them to feel good in their new home, to feel good that we designed in such a way that can it stay mess-free, feel good to chill out and relax at home instead of going out!

OUR VISION The slogan speaks of the end goal we want to give our clients. We want them to feel good in their new home, to feel good that we designed in such a way that can it stay mess-free, feel good to chill out and relax at home instead of going out!

BRAND GUIDELINES

SUN NUTRITION

5

0

01

The Logo

01.

02.

03.

04.

FINAL LOGO LOGO LOGO

LOGO VERSION SIZING CLEARSPACE

7

SUN NUTRITION

Logos must be designed in a vector application such as Adobe Illustrator, not Photoshop! The reason for this is that the logo needs to be scalable without losing its quality. It should be crisp regardless of whether it is printed on a tiny business card or a billboard.

SUN NUTRITION

PRIMARY LOGO

This is the Primary Logo. The logo must be resized proportionately, never stretched. The Logo can be used in black on light backgrounds, or white on dark backgrounds, or in contrasting brand colours.

FULL LOGO

Sun Nutrition F E E L

MONOGRAM

T H E

MONOGRAM

D I F F E R E N C E !

WORDMARK

The brand SUN describes the enabler of life.

WORDMARK

Sun Nutrition

The logo consists of upper-case sans serif word-

F E E L

mark, ensuring a modern and comtemporary feel.

8

BRAND GUIDELINES

T H E

D I F F E R E N C E !

LOGO VARIATIONS

This is the Primary Logo. The logo must be resized proportionately, never stretched. The Logo can be used in black on light backgrounds, or white on dark backgrounds, or in contrasting brand colours.

LOGO A

Sun Nutrition

The logo consists of upper-case sans serif wordmark, ensuring a modern and comtemporary feel. The logo can be

F E E L

T H E

D I F F E R E N C E !

used both left and right-aligned - just make sure to give it enough clear space.

Sun Nutrition F E E L

T H E

D I F F E R E N C E !

LOGO B The logo consists of upper-case sans serif wordmark, ensuring a modern and comtemporary feel. The logo can be used both left and right-aligned - just make sure to give it enough clear space.

BRAND GUIDELINES

Sun

Nutrition

SUN NUTRITION

Sun

Nutrition

9

LOGO SIZING

MINIMUM SIZE A logomark refers to an image or symbol which represents a brand, and usually does not include the name of that company. This version has the advantage of great creative range, and can generate a very strong visual identity for a company.

FOR WEB

VOLCOM STUDIO 24 PX

32 PX

FOR PRINT

VOLCOM STUDIO 15 MM

10

BRAND GUIDELINES

25 MM

CLEAR SPACE

ISOLATION AREA Clear space is the area surrounding our brand stamp that must be kept free of any text or graphic elements. By leaving space around the logo, we make sure it stands out on all our communications.

0

The minimum clear space is 50% of the height of the entire graphic element.

MONOGRAM X / 3

X

X/3

WORDMARK

X

X

VOLCOM STUDIO X

BRAND GUIDELINES

SUN NUTRITION

11

02

The Colour

01.

02.

COLOUR PALLETE LOGO COLOURS

13

Our brand is underpinned with a colour palette designed to be fresh, modern and distinctive. Different combinations of these colours can dramatically change the tone and appearance of our brand so it is important to consider how they work together. Keeping colour consistent is a vital element to our branding.

SUN NUTRITION

Colour is the way we differentiate and identify our brand in a crowded marketplace. To help achieve greater brand recognition it is important that our colour palette is applied accurately and consistently.

SUN NUTRITION

COLOUR PALLETE

Keeping colour consistent is a vital element to our branding. Colour is the way we differentiate and identify our brand in a crowded marketplace. It is important that our colour palette is applied accurately and consistently.

COLOUR CODE cmyk : 036 / 000 / 006 / 090 pantone : 295c

SACRAMENTO

20%

40%

60%

80%

CELERY

20%

40%

60%

80%

RED-ORANGE

20%

40%

60%

80%

LINEN

20%

40%

60%

80%

rgb : R000 G000 B000

COLOUR CODE cmyk : 036 / 000 / 006 / 090 pantone : 295c rgb : R000 G000 B000

COLOUR CODE cmyk : 036 / 000 / 006 / 090 pantone : 295c rgb : R000 G000 B000

COLOUR CODE cmyk : 036 / 000 / 006 / 090 pantone : 295c rgb : R000 G000 B000

14

BRAND GUIDELINES

LOGO COLOUR

Not all colors blend well together. For instance, by applying the primary color on black, objects will appear indistinguishable. In order to avoid excessive variations, these are five sets of colour brand pallettes for your perusal.

0

LIGHT BACKGROUND Sun : Blood-Orange

Sun Nutrition

Leaves : Sacramento Wordmark : Black

F E E L

T H E

D I F F E R E N C E !

MIDDLE-TONED BACKGROUND Sun : Black

Sun Nutrition

Leaves : Black Wordmark : Black

F E E L

T H E

D I F F E R E N C E !

DARK BACKGROUND Sun : Linen

Sun Nutrition

Leaves : Linen Wordmark : Linen

F E E L

BRAND GUIDELINES

SUN NUTRITION

T H E

D I F F E R E N C E !

15

03

Typography

01.

02.

03.

PRIMARY FONTS SECONDARY FONTS HIERACHY

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Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed.

SUN NUTRITION

The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process.

SUN NUTRITION

PRIMARY FONTS

ABOUT POSTERAMA Posterama is a modular series of geometric sans serif families, inspired by events, movements and typography of the 20th century. The original design had notes of Futura and Gill Sans, with a softness reminiscent of letterpress, phototype and other forms of printing. Corners are manually rounded to achieve this effect.

Posterama is the ultimate retro-futurist type kit; a typographic time machine reflecting a monumental century of growth. A typeface out of time and into the future. Posterama provides a wide palette that encourages typographic play. It has the familiar charm of iconic 20th century design, and can transform seamlessly to accommodate different moods and themes.

www.fontsquerli/ebgaramond..com

Aa

18

Design By Jhonson Anderson

LIGHT SEMI-BOLD ABCDEFGHIJKLMNOPQRSTUVWYXZ 012345678910 !@#$%&

BRAND GUIDELINES

SECONDARY FONTS

ABOUT GOTHAM Gotham is a history of New York City to 1898 is a non-fiction book by historians Edwin G. Burrows and Mike Wallace. Based on over twenty years of research, it was published in 1998 by Oxford University Press and won the 1999 Pulitzer Prize for History.

www.fontsquerli/ebgaramond..com

Design By Jhonson Anderson

Light Book Medium Italic Bold

Bb BRAND GUIDELINES

ABCDEFGHIJKLM NOPQRSTUV WXZ abcdefghijk lmno p q r stuvw yx z 01 23456 789 1 0!@ # $ % &

SUN NUTRITION

19

HIERARCHY

TEXT HIERARCHY One of the most important techniques for effectively communicating content is the use of typographic hierarchy. It is a system for organizing type that establishes an order of importance within the data, allowing the reader to easily find what they are looking for and navigate the content

SIZE 65 PT / LEADING 65 PT TRACKING 10 PT

SIZE 65 PT / LEADING 65 PT TRACKING 10 PT

SIZE 24 PT / LEADING 32 PT TRACKING 20 PT

SIZE 12 PT / LEADING 24 PT

Header 01 Header 02 Header 03 Sub-Header 04

TRACKING 300 PT

SIZE 9 PT / LEADING 14 PT

Body Text

TRACKING 50 PT

20

BRAND GUIDELINES

0

Subheading Font

Heading Font Gotham Book is to be used for body copy. One of the most important techniques for effectively communicating content is the use of typographic hierarchy.

Heading Font Gotham Book is to be used for body copy. One of the most important techniques for effectively communicating content is the use of typographic hierarchy.

Button Font

Subheading Font

Heading Font Gotham Book is to be used for body copy.

One of the most important techniques for effectively communicating content is the use

“Posterama Semibold IS TO BE USED FOR PULL QUOTES”

of typographic hierarchy.

BRAND GUIDELINES

SUN NUTRITION

21

04

digital system

01.

02.

SOCIAL MEDIA COVERS SOCIAL MEDIA POSTS

23

SUN NUTRITION

This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.

SUN NUTRITION

SOCIAL MEDIA COVERS

This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.

FACEBOOK COVER

VOLCOM STUDIO

24

BRAND GUIDELINES

About

Product

Blog

Contact

SOCIAL MEDIA POSTS

This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.

POST 1

POST 2

Cozienest

BRAND GUIDELINES

Cozienest

Cozienest is a reliable renovations partner with everything you need in one place.

Cozienest is a reliable renovations partner with everything you need in one place.

Book now to speak

Book now to speak

SUN NUTRITION

Visit more

Visit more

25

05

Stationery

01.

02.

03.

04.

BUSINESS CARD ENVELOPE LETTERHEAD FOLDER

27

SUN NUTRITION

This is an example of how our branding would be best applied to maintain consistency of look and feel on stationery.

SUN NUTRITION

BUSINESS CARD

This is an example of how our branding would be best applied to maintain consistency of look and feel on stationery.

FRONT SIZE AND BACK SIZE

Dimension 85 x 56 mm Weight 270 gsm x 2 Print CMYK Paper Stock Japane White

28

BRAND GUIDELINES

ENVELOPE

This is an example of how our branding would be best applied to maintain consistency of look and feel on stationery.

FRONT SIZE AND BACK SIZE

Dimension 85 x 56 mm Weight 270 gsm x 2 Print CMYK Paper Stock Japane White

BRAND GUIDELINES

SUN NUTRITION

29

LETTERHEAD

This is an example of how our branding would be best applied to maintain consistency of look and feel on stationery.

LETTERHEAD

Dimension 85 x 56 mm Weight 270 gsm x 2 Print CMYK Paper Stock Japane White

30

BRAND GUIDELINES

FOLDER

This is an example of how our branding would be best applied to maintain consistency of look and feel on stationery.

0

FOLDER PRESENTATION VOLCOM STUDIO

Dimension 85 x 56 mm Weight 270 gsm x 2 Print CMYK Paper Stock Japane White

BRAND GUIDELINES

SUN NUTRITION

31

06

Imagery

01.

PHOTOGRAPHY

33

SUN NUTRITION

Your visual photographic style is all about how the use of images reflects the values your wan resent to your customers. If your brand sells small batch, hand-made widgets, then super polished corporate imagery may not be for you.

SUN NUTRITION

PHOTOGRAPHY

Your visual photographic style is all about how the use of images reflects the values your wan resent to your customers. If your brand sells small batch, hand-made widgets, then super polished corporate imagery may not be for you.

PHOTOGRAPH TAKEN FROM PINTEREST

34

BRAND GUIDELINES

VOLUME 03

VOLCOM STUDIO

35

SUN NUTRITION

Sun

Nutrition

C O N TA C T

PHONE

ONLINE

Jenifer William

Phone : + 235 7568 9987

Info@jomasthomson.coem

Studio V, 4563 Address Street

Free toll : + 546 3425 6574

Custom@jomasthomson.coem

Placholder, BGD 4 DR

Fax : + 534 7654 7890

www.jomasthomson.coem

FEEL THE DIFFERENCE!