SUN NUTRITION
C O N TA C T
PHONE
ONLINE
Jenifer William
Phone : + 235 7568 9987
Info@jomasthomson.coem
Studio V, 4563 Address Street
Free toll : + 546 3425 6574
Custom@jomasthomson.coem
Placholder, BGD 4 DR
Fax : + 534 7654 7890
www.jomasthomson.coem
United States
vol. 03
Sun
Nutrition
FEEL THE DIFFERENCE!
Brand Guidelines
Sun Nutrition F E E L
T H E
D I F F E R E N C E !
Contents
3
01 02 03
THE LOGO
THE COLOURS
TYPOGRAPHY
04 05 06
D I G I TA L SYA T E M
S TAT I O N E RY
IMAGERY
SUN NUTRITION
00
BRAND STORY
Brand Story
ABOUT SUN NUTRITION Our USP is using precise scientific techniques to engineer a design that is warm, cosy, livable, practical and aesthetically beautiful. This is captured in how the artwork, which looks like in the background, plays a supporting role to the typeface "cozienest". The artwork which speaks of space efficiency, carefully planned dimensions and engineered precision hence the artwork is a combination and exploration of the key letters "C" and "N" in a dimensional space which exudes a
4
BRAND GUIDELINES
mission & vision
OUR MISSION The slogan speaks of the end goal we want to give our clients. We want them to feel good in their new home, to feel good that we designed in such a way that can it stay mess-free, feel good to chill out and relax at home instead of going out!
OUR VISION The slogan speaks of the end goal we want to give our clients. We want them to feel good in their new home, to feel good that we designed in such a way that can it stay mess-free, feel good to chill out and relax at home instead of going out!
BRAND GUIDELINES
SUN NUTRITION
5
0
01
The Logo
01. 02. 03. 04.
FINAL LOGO LOGO LOGO
LOGO VERSION SIZING CLEARSPACE
7
SUN NUTRITION
Logos must be designed in a vector application such as Adobe Illustrator, not Photoshop! The reason for this is that the logo needs to be scalable without losing its quality. It should be crisp regardless of whether it is printed on a tiny business card or a billboard.
SUN NUTRITION
PRIMARY LOGO
This is the Primary Logo. The logo must be resized proportionately, never stretched. The Logo can be used in black on light backgrounds, or white on dark backgrounds, or in contrasting brand colours.
FULL LOGO
Sun Nutrition F E E L
MONOGRAM
T H E
MONOGRAM
D I F F E R E N C E !
WORDMARK
The brand SUN describes the enabler of life.
WORDMARK
Sun Nutrition
The logo consists of upper-case sans serif word-
F E E L
mark, ensuring a modern and comtemporary feel.
8
BRAND GUIDELINES
T H E
D I F F E R E N C E !
LOGO VARIATIONS
This is the Primary Logo. The logo must be resized proportionately, never stretched. The Logo can be used in black on light backgrounds, or white on dark backgrounds, or in contrasting brand colours.
LOGO A
Sun Nutrition
The logo consists of upper-case sans serif wordmark, ensuring a modern and comtemporary feel. The logo can be
F E E L
T H E
D I F F E R E N C E !
used both left and right-aligned - just make sure to give it enough clear space.
Sun Nutrition F E E L
T H E
D I F F E R E N C E !
LOGO B The logo consists of upper-case sans serif wordmark, ensuring a modern and comtemporary feel. The logo can be used both left and right-aligned - just make sure to give it enough clear space.
BRAND GUIDELINES
Sun
Nutrition
SUN NUTRITION
Sun
Nutrition
9
LOGO SIZING
MINIMUM SIZE A logomark refers to an image or symbol which represents a brand, and usually does not include the name of that company. This version has the advantage of great creative range, and can generate a very strong visual identity for a company.
FOR WEB
VOLCOM STUDIO 24 PX
32 PX
FOR PRINT
VOLCOM STUDIO 15 MM
10
BRAND GUIDELINES
25 MM
CLEAR SPACE
ISOLATION AREA Clear space is the area surrounding our brand stamp that must be kept free of any text or graphic elements. By leaving space around the logo, we make sure it stands out on all our communications.
0
The minimum clear space is 50% of the height of the entire graphic element.
MONOGRAM X / 3
X
X/3
WORDMARK
X
X
VOLCOM STUDIO X
BRAND GUIDELINES
SUN NUTRITION
11
02
The Colour
01. 02.
COLOUR PALLETE LOGO COLOURS
13
Our brand is underpinned with a colour palette designed to be fresh, modern and distinctive. Different combinations of these colours can dramatically change the tone and appearance of our brand so it is important to consider how they work together. Keeping colour consistent is a vital element to our branding.
SUN NUTRITION
Colour is the way we differentiate and identify our brand in a crowded marketplace. To help achieve greater brand recognition it is important that our colour palette is applied accurately and consistently.
SUN NUTRITION
COLOUR PALLETE
Keeping colour consistent is a vital element to our branding. Colour is the way we differentiate and identify our brand in a crowded marketplace. It is important that our colour palette is applied accurately and consistently.
COLOUR CODE cmyk : 036 / 000 / 006 / 090 pantone : 295c
SACRAMENTO
20%
40%
60%
80%
CELERY
20%
40%
60%
80%
RED-ORANGE
20%
40%
60%
80%
LINEN
20%
40%
60%
80%
rgb : R000 G000 B000
COLOUR CODE cmyk : 036 / 000 / 006 / 090 pantone : 295c rgb : R000 G000 B000
COLOUR CODE cmyk : 036 / 000 / 006 / 090 pantone : 295c rgb : R000 G000 B000
COLOUR CODE cmyk : 036 / 000 / 006 / 090 pantone : 295c rgb : R000 G000 B000
14
BRAND GUIDELINES
LOGO COLOUR
Not all colors blend well together. For instance, by applying the primary color on black, objects will appear indistinguishable. In order to avoid excessive variations, these are five sets of colour brand pallettes for your perusal.
0
LIGHT BACKGROUND Sun : Blood-Orange
Sun Nutrition
Leaves : Sacramento Wordmark : Black
F E E L
T H E
D I F F E R E N C E !
MIDDLE-TONED BACKGROUND Sun : Black
Sun Nutrition
Leaves : Black Wordmark : Black
F E E L
T H E
D I F F E R E N C E !
DARK BACKGROUND Sun : Linen
Sun Nutrition
Leaves : Linen Wordmark : Linen
F E E L
BRAND GUIDELINES
SUN NUTRITION
T H E
D I F F E R E N C E !
15
03
Typography
01. 02. 03.
PRIMARY FONTS SECONDARY FONTS HIERACHY
17
Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed.
SUN NUTRITION
The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process.
SUN NUTRITION
PRIMARY FONTS
ABOUT POSTERAMA Posterama is a modular series of geometric sans serif families, inspired by events, movements and typography of the 20th century. The original design had notes of Futura and Gill Sans, with a softness reminiscent of letterpress, phototype and other forms of printing. Corners are manually rounded to achieve this effect. Posterama is the ultimate retro-futurist type kit; a typographic time machine reflecting a monumental century of growth. A typeface out of time and into the future. Posterama provides a wide palette that encourages typographic play. It has the familiar charm of iconic 20th century design, and can transform seamlessly to accommodate different moods and themes.
www.fontsquerli/ebgaramond..com
Aa
18
Design By Jhonson Anderson
LIGHT SEMI-BOLD ABCDEFGHIJKLMNOPQRSTUVWYXZ 012345678910 !@#$%&
BRAND GUIDELINES
SECONDARY FONTS
ABOUT GOTHAM Gotham is a history of New York City to 1898 is a non-fiction book by historians Edwin G. Burrows and Mike Wallace. Based on over twenty years of research, it was published in 1998 by Oxford University Press and won the 1999 Pulitzer Prize for History.
www.fontsquerli/ebgaramond..com
Design By Jhonson Anderson
Light Book Medium Italic Bold
Bb BRAND GUIDELINES
ABCDEFGHIJKLM NOPQRSTUV WXZ abcdefghijk lmno p q r stuvw yx z 01 23456 789 1 0!@ # $ % &
SUN NUTRITION
19
HIERARCHY
TEXT HIERARCHY One of the most important techniques for effectively communicating content is the use of typographic hierarchy. It is a system for organizing type that establishes an order of importance within the data, allowing the reader to easily find what they are looking for and navigate the content
SIZE 65 PT / LEADING 65 PT TRACKING 10 PT
SIZE 65 PT / LEADING 65 PT TRACKING 10 PT
SIZE 24 PT / LEADING 32 PT TRACKING 20 PT
SIZE 12 PT / LEADING 24 PT
Header 01 Header 02 Header 03 Sub-Header 04
TRACKING 300 PT
SIZE 9 PT / LEADING 14 PT
Body Text
TRACKING 50 PT
20
BRAND GUIDELINES
0
Subheading Font
Heading Font Gotham Book is to be used for body copy. One of the most important techniques for effectively communicating content is the use of typographic hierarchy.
Heading Font Gotham Book is to be used for body copy. One of the most important techniques for effectively communicating content is the use of typographic hierarchy.
Button Font
Subheading Font
Heading Font Gotham Book is to be used for body copy. One of the most important techniques for effectively communicating content is the use
“Posterama Semibold IS TO BE USED FOR PULL QUOTES”
of typographic hierarchy.
BRAND GUIDELINES
SUN NUTRITION
21
04
digital system
01. 02.
SOCIAL MEDIA COVERS SOCIAL MEDIA POSTS
23
SUN NUTRITION
This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.
SUN NUTRITION
SOCIAL MEDIA COVERS
This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.
FACEBOOK COVER
VOLCOM STUDIO
24
BRAND GUIDELINES
About
Product
Blog
Contact
SOCIAL MEDIA POSTS
This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.
POST 1
POST 2
Cozienest
BRAND GUIDELINES
Cozienest
Cozienest is a reliable renovations partner with everything you need in one place.
Cozienest is a reliable renovations partner with everything you need in one place.
Book now to speak
Book now to speak
SUN NUTRITION
Visit more
Visit more
25
05
Stationery
01. 02. 03. 04.
BUSINESS CARD ENVELOPE LETTERHEAD FOLDER
27
SUN NUTRITION
This is an example of how our branding would be best applied to maintain consistency of look and feel on stationery.
SUN NUTRITION
BUSINESS CARD
This is an example of how our branding would be best applied to maintain consistency of look and feel on stationery.
FRONT SIZE AND BACK SIZE
Dimension 85 x 56 mm Weight 270 gsm x 2 Print CMYK Paper Stock Japane White
28
BRAND GUIDELINES
ENVELOPE
This is an example of how our branding would be best applied to maintain consistency of look and feel on stationery.
FRONT SIZE AND BACK SIZE
Dimension 85 x 56 mm Weight 270 gsm x 2 Print CMYK Paper Stock Japane White
BRAND GUIDELINES
SUN NUTRITION
29
LETTERHEAD
This is an example of how our branding would be best applied to maintain consistency of look and feel on stationery.
LETTERHEAD
Dimension 85 x 56 mm Weight 270 gsm x 2 Print CMYK Paper Stock Japane White
30
BRAND GUIDELINES
FOLDER
This is an example of how our branding would be best applied to maintain consistency of look and feel on stationery.
0
FOLDER PRESENTATION VOLCOM STUDIO
Dimension 85 x 56 mm Weight 270 gsm x 2 Print CMYK Paper Stock Japane White
BRAND GUIDELINES
SUN NUTRITION
31
06
Imagery
01.
PHOTOGRAPHY
33
SUN NUTRITION
Your visual photographic style is all about how the use of images reflects the values your wan resent to your customers. If your brand sells small batch, hand-made widgets, then super polished corporate imagery may not be for you.
SUN NUTRITION
PHOTOGRAPHY
Your visual photographic style is all about how the use of images reflects the values your wan resent to your customers. If your brand sells small batch, hand-made widgets, then super polished corporate imagery may not be for you.
PHOTOGRAPH TAKEN FROM PINTEREST
34
BRAND GUIDELINES
VOLUME 03
VOLCOM STUDIO
35
SUN NUTRITION
Sun
Nutrition
C O N TA C T
PHONE
ONLINE
Jenifer William
Phone : + 235 7568 9987
Info@jomasthomson.coem
Studio V, 4563 Address Street
Free toll : + 546 3425 6574
Custom@jomasthomson.coem
Placholder, BGD 4 DR
Fax : + 534 7654 7890
www.jomasthomson.coem
FEEL THE DIFFERENCE!