JEANS & FLAMINGO
»Light leads and the colours fulfil.« HANS ULRICH BÄNZIGER
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April showers bring forth May flowers – this old saying goes wonderfully well with our colour scheme of »Blue and Pink«. For the second section of sisterMAG N° 29, we chose the shades jeans blue and flamingo pink. The colourful flamingo is the true fabulous animalof-the-moment. Ever since the flamingomadness has kicked off, this long-legged bird has been reincarnated as pool floatie, interior accessory, summer dress pattern or even a brilliantly eccentric coffee mug - so it’s really no wonder that it has waded its way into our magazine as well. We combined this new trend with the topic of jeans. It’s a fabric that never goes out of style: practical, timeless, casual. We took a closer look at the iconic piece of clothing and its history and styled it with varying shades of pink. If you’re still longing for more fantastic denim in your life, why not give one of our DIYs a try and reinvent yourself as a bossy-pants designer? The three girl bosses from our Maybelline New York shoot already had their outfits down and instead chose to focus on the new COLOSSAL BIG SHOT MASCARA. They showed us their world of creativity and business and combined a stylish look with a perfectly bossy attitude. Feel a bit lost in the overwhelming world of
PHOTO: LALE TÜTÜNCÜBAŞI
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mascaras? Let our big mascara-brush-guide safely lead you towards an eye-opening result. For all the foodies out there, we investigated the sweetest new Instagram and Pinterest-trend: drip cakes. Chocolateraspberry fans rejoice… Thanks to our partner Miele, we are able to present you with a fabulous new solution to save time while doing laundry. The new WT1, a washing machine and tumble dryer combined, is an amazing piece of 2in1 equipment that will fit into any household with its regular size and perfect performance. Last but not least, a short trip to the fuchsia-town Wemding will show you the rosy-pink member of the evening primrose family in its most beautiful home in the small town in Bavaria. Old colours, new topics and a lot of commitment and love have united to make up this sisterMAG »Jeans & Flamingo«.
Your sisterMAG Team
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Get in touch
FOLLOW US!
Follow our colour stories, daily news from the sisterMAG office on Instagram! You can find pictures from the magazine, many Behind-The-Scenes peeks and snapshots from our contributors. Furthermore we share give-aways, invitations and other exclusive activities on Instagram. Click here to follow: @SISTER_MAG
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PAG E 16
TABLE OF CONTENTS 29 SECTION 2 03 09
PAG E 152
EDITORIAL CONTRIBUTORS & TEAM
114 #GIRLBOSS – THE NASTY ROAD TO SUCCESS? A PHENOMENON
118 BE YOUR OWN GIRLBOSS
JEANS
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JEANS Just a piece of fabric?
SISTERMAG-DIY Style your own Jeans
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SISTERMAG 2 IN 1 FASHION
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60 68 82
COLLECTION Inspired by a new washing machine that also is a dryer we created fabulous outfits that have numerous purposes or looks STYLING & SHOEGUIDE Everything about Jeans & Flamingo THE HISTORY OF MASCARA THE ULTIMATE MASCARA BRUSH GUIDE WITH MAYBELLINE NEW YORK
We talk to a life coach about being independent and being a #girlboss
128 8 APPS YOU NEED TO BE A #GIRLBOSS
FLAMINGO
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FLAMIN' GOOD The Flamingo Trend
136 THE BARBIE DOLL
A small cultural history
144 A FUCHSIA INTOXICATION
Everything about The Flower City
The Sweet Rebellion
152 DRIP-CAKES 164 PODCAST
LASH LIKE A GIRLBOSS We try the new Big Shot Mascara with three lifestyle & fashion bloggers
sisterMAG-Radio Ep.1
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#29
PAG E 186
OUR COVER PHOTOS Zoë Noble PAG E 2 2
MAKEUP & HAIR Aennikin Hair & Makeup
170 THE BOOK BY ITS COVER
MODEL
Books - and Covertipps
178 FEST OF ART- DOCUMENTA 14 opens the art summer of superlatives
OUTFIT Evi Neubauer
186 INQOLOR
Interior-Ideas to Pink and Blue
198 IMPRINT
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Hürriyet Bullan
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I L L U S T R AT I O N Jackie Diedam
PHOTO: LALE TÜTÜNCÜBAŞI
JEANS
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TEAM
MARKETING & ADMIN
TONI Marketing & Finance
PA R T N E R S
ALEX Vermarktung
O P E R AT I O N S
THEA Chefredaktion & Design
C R E AT I O N
SOPHIE MARIE Design & Kreation
LALE
Content Management
Video & Design
CHRISTINA Content Management
EVI Fashion
SONGIE Design
FRANZISKA Content Management
MEDEINE Video & Kreation
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CONTRIBUTORS TEXT
PROOF
Kim Ahrens kiamisu.de
Christina Rücker @chrissi_rckr
Alex Kords kords.net
Barbara Eichhammer die-kleine-schreibecke.de
Sophie Siekmann @_sophiezucker
Christian Naethler @iamvolta
Ruth Garthe ruthgarthe.com
Elisabeth Stursberg @lizziemariees
Alex Kords kords.net Imke Laux lauxinterinteriors.com
Julika Vasiljeva
Dr. Michael Neubauer Antje Ritter das-korrektiv.de
Franziska Winterling @franziefliegt sisterMAG Team
Christian Näthler @iamvolta
TRANSLATION
HAIR & MAKEUP
STYLING
Tanja Timmer @tanjastweets
Tina Fischbach tina-fischbach.de
Evi Neubauer pinterest.com/evin
Alex Kords kords.net
Aennikin aennikin.de
Christina von Zon christinavonzon.com
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FOTO: LALE TÜTÜNCÜBAŞI
Christian Naethler @iamvolta Franziska Winterling @franziefliegt
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PHOTO & VIDEO
ILLUSTRATION
Kristin Block kristin-block.de
Lale Tütüncübaşı @lale.yla
Jackie Diedam jackiediedam.com
Anny CK annyck.com
Jules Villbrandt herzundblut.com
Sarah Jane illustriousjane.com
Janine Graubaum janinegraubaum.de
Songie Yoon @_sy.92
Zoë Noble zoenoble.com
Nicole Xu nicole-xu.com
Cristopher Santos cristophersantos.com
FOOD
SET DESIGN
Melek Özdemir melekoezdemir.com
Inqolor inqolor.com
Dilek Toparak dilekerei.de
sisterMAG-Team
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#29 DOWNLOADS PATTERN
Brown top
Skinny brown Pants
Summer Dress
White OversizeBlouse
Oversize-Parka
Tulle Skirt
RECIPES
Drip-Cakes
#29 VIDEOS DIY-VIDEOS
sisterMAG-DIY Painted Jeans SISTER-MAG.COM
sisterMAG-DIY Plastique fou
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LAMING THE F
' n i m a d l o F go
NOTEBOOK Skinnydip €17
O T
R E N
»ANYTHING FLAMIN GOES«
D
»BE A FLAMINGO IN A FLOCK OF PIGEONS«
INSTAX MINI 9 INSTAN Fujifilm £79
DENIM BAGPACK Paperchase £35
CHAMBRAY ESPADRILLES Soludos £61 SISTER-MAG.COM
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FLAMINGO SWEATER next £16
FLAMINGO TEAPOT Paperchase £18
JEANS SHORTS Zara £25,99
IPHONE 6 CASE Paperchase £12
»STAND TALL, DARLING«
NT CAMERA
FLAMINGO LIGHT BULB Temerity Jones £7
FLAMINGO SILK SCARF Anthropologie £110
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s n a e J F O E C E I P A T S U J ? C I R FAB
Text & Photos |
KIM AHRENS
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HOW DID JEANS BECOME THE MUSTHAVE STAPLE OF EACH AND EVERY WARDROBE?
Made from what is most likely the best known fabric of the modern world, denim, we all wear jeans without a second thought. Yet only a few generations ago, trousers made from this sturdy cotton fabric were pure provocation and the cause of much unrest around even the most decent families’ dinner tables. So how did the blue fabric make its way into the mainstream of society? How did jeans become the musthave staple of each and every wardrobe? We‘ll take you on jeans‘ triumphant journey from workers‘ trousers to the highest echelons of fashion.
Open any modern wardrobe and you’ll get an instant idea of its ubiquity: from classic pants to skirts, shirts, dresses, and jackets, the blue jeans fabric is anywhere and everywhere. The denim world is extremely versatile and an integral part of our daily fashion reality. Even children wear jeans: the tough pants can take a fall as well as a grass stain
without looking any less cool. They are a trusted companion in all manner of situations, affording us a myriad of style choices. But as ordinary as jeans may be to our generation, for our parents they were a revolutionary choice; and a veritable scandal in the world and minds of our grandparents. To this day, my grandmother regularly offers to
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mend my destroyed-look jeans and seemingly doubts my ability to afford proper clothes. Forty years ago, my mother had to positively beg for her first pair of jeans. Her heart was set on Wrangler or Levi’s. H.I.S were extremely popular, too. But what would the neighbours say? The blue pants had a disputable reputation and were an absolute taboo in many middle-class households. The idea of women wearing the coarse labourers’ fabric was especially frowned upon. Having only just won the right to wear pants at all, extending women’s fashion options to jeans was considered a bridge too far.
The birth of the blue jeans, or
during the American gold rush. Hoping to return home as rich men, taking care of their work clothes wasn’t high on the list of the hard-working people mining and washing for gold. Hauling heavy tools all day and with their bare hands – pockets didn’t exist – inevitably resulted in extreme wear and tear on what they wore. And that’s exactly where one clever business man eventually struck gold, figuratively speaking. Levi Strauss, originally from Franconia in Germany, thencalled Löb Strauss, immigrated to America in order to start a textile trade business with two other family members. With a keen eye, he identified a lack of durable work pants and created them from a robust, indigo-died fabric called jeans. Thus, blue jeans were born.
»GOLD RUSH 2.0«
In life, nothing is handed to you. Even if you are a fabric. Jeans started their journey to success along what would prove to be a long and dusty road way, way down at the bottom. It all began SISTER-MAG.COM
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N O I L L E B E R N O I FASH LIVING THE »AMERICAN DREAM«– from workers‘ pants to runway fashion
Neither »jeans« nor »denim« were the common terms for the fabric back then. Yet, over time these two – originally French – words consolidated their position as our chosen vocabulary for the new type of pants. We got denim from the French town where the cotton was sourced (shortened from »Serge de Nîmes«, which means »fabric from Nîmes« in French). »Jeans« also has its roots in the name of a town, the Italian city of Genoa (French: »Gênes«) from which cotton for the manufacturing of the pants in America was also imported. Over the years »Gênes« became »jeans«. And how could something that rolls off your tongue so easily not become a
huge success? After years of hard labour in gold mining, news of the pants’ excellent properties also reached farmers, cowboys, and lumberjacks, who all became thoroughly satisfied customers. The jeans’ path was set and they continued to become a great success among the American working classes. The pants’ practical advantages in addition to their unique design - died blue with supporting rivets and a uniform cut – formed an integral part of their unparalleled success. Back then, only one version of this versatile piece of clothing was available. The working class may have been their core target market in the 1920s, but by the 1950s jeans had taken a leading role in a fashion rebellion. Liberation from constraints; good-bye three-piece suit, hello Rock ‘n’ Roll. This is when jeans were reinterpreted and their versatility capitalized upon. Add a pair of suspenders and you’ll get a new look altogether – modern men now wear blue jeans! Parents, of course, were confused and
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remarked that »We can’t have that!« Jeans were still regarded as typically working class and therefore a definite no-go for a nice middle class boy from next door. But for that boy looking for a way to make his own mark on the world, jeans were an essential part of his rebellion - and they go really well with a button-down shirt and leather jacket, too.
How jeans took Europe and eventually THE REST OF THE WORLD
Anything that’s popular in the States today still makes its way to our side of the pond. For jeans, it happened by way of World War II. U.S. soldiers wore blue jeans as a matter of course and their blend of ease, a zest
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for life, and Rock ‘n’ Roll made the pants simply irresistible. The fact that film and music stars also wore jeans made them even more desirable. With Marlon Brando, James Dean, Elvis, and even Marilyn Monroe rocking the denim style, the blue cotton became a fashion choice made by the icons of an entire generation. And Germany didn’t want to miss out, either. Young people here wanted to wear jeans, too – and were met with hostility. In the GDR, attempts were made to ban the pants altogether - one of the reasons they never became an acceptable wardrobe option for several generations of people. But jeans persevered anyway, and after many lengthy discussions, my mom got to wear her pair of Wranglers, too. Even my grandmother has overcome her skepticism – for the most part, anyway. She still doesn’t hold with the tears.
"W HAV
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T ' N A WE C " ! T A H VE T
Hey, my name is Kim, I’m from Kassel in Germany. On my blog kiamisu.de I write about all things fashion, beauty and lifestyle. I love taking my readers along on my many travels or exploring more personal topics through my columns
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r.1 o w N H
to customize your jeans
by sisterMAG
G sisterMA DIY
Style your own jeans
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INSTRUCTIONS
M AT E R I A L
D I Y to customize
H o w your jeans
Jeans textile colours brush cloth iron
r o f e r e h C l ic k ! o e d i v e th
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Nr.2P I N S
w i t h shrink foil
by sisterMAG
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2.
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G sisterMA DIY
Decorate your favourite denim jacket
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M AT E R I A L
»Shrink foil « (available at Géant des Beaux Arts ) Broach pin (e.g. by Idee
)
Scissors Marker or pencil Glue (or hot glue gun) Oven
Baking paper 4.
INSTRUCTIONS
5.
1. Draw what you like on the shrink foil (with a marker on the glossy side or with a pencil on the matte side). Beware: Don’t draw too small, as the foil shrinks in the oven by half. 2. Cut out the drawings with scissors. 3. Cover a baking tray with baking paper and put the drawings on it.
6.
4. Now put the drawings in the preheated oven for 8 minutes at 160 degrees. The foil starts to shrink. When it’s very flat, you can take it out. You can then smoothen with a flat object (like a wooden board). 5. Glue the drawings on the broach pin. 6. Wait a few seconds to let the pin dry and... done! Now attach the pin to your jeans. 7. Have fun!
e h t r o f e r e C l ic k h video!
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PROMO
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There is hardly a system that can be as practical in everyday life as »2 in 1« – whether it is a shampoo + conditioner or a washer-dryer that washes and dries at the same time – we love the multifunctional allrounder. With a new collection of DIY fashion, sisterMAG presents the matching wardrobe: a parka that doubles as an evening gown, an extravagantly designed leisure suit, and a little black dress that can be worn during warm and cold days. To show you the models and patterns, we invited three bloggers from different lifestyle areas to the Miele Gallery in the middle of Berlin and were allowed to admire washing machines for a day. With occasional sunrays and cleverly placed mirrors our »Miele« pictures were successful. All #Modernhandmade patterns and dresses are of course machine-washable and -dryable!
sisterMAG 2 in 1 fashion collection Photos: AnnyCK Clothing: Evi Neubauer Hair & Makeup: Tina Fischbach Angie – angeliquelini.de Dorota – nowshine.de
;
in
Models: Kim – kiamisu.de ;
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PROMO
A jog g
ing sui t goes c hic
2 IN
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This page: top (Download pattern
), Trouser (Download pattern ), Shoes (River Island )
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ANGELIQ Angie
UELINI.DE
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PROMO
Blouse (Download pattern ), Trouser (Download pattern ), Shoes (Zara), Leather Jacket (Zara)
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v e r
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Summer &
Winter
2 IN 1
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KI AMISU
Kim 33
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PROMO
Winter: Mini Dress (Download Pattern
), Slim Trouser (Download Pattern ), Throw (Vintage), Gloves (Roeckl), Bracelet (Bijou Brigitte), Shoes (Pura Lopez)
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Summer: Mini Dress (Download Pattern
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PROMO
A parka goes out in the evening
2 IN 1
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Dorota
E N I H S NOW
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PA R
KA
PROMO
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left: Parka (Download Pattern
)
right: Tulle Skirt (Download Pattern
)
Parka (Download Pattern
)
s
Even ing d res
KIR T TUL
LE S
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PROMO
ra o f y r e l l a G iele M s ' n i l r e B t ple a o e hing p s l a u f w p a l e e h v o y r to m e ve g h t n i l l y r a t k n m a o r h f ts: h. c c e n p u We do t l s a y l y e n v a o l nd a a ay in m d s r e o l r b r i a r m e y b an m , n remem rday u u s t a g S n i o g t n y a a h d Mon ever c p e o h h t s o e t e f e f n o i pm the c 8 mach t a d n h a c n m u l a 0 e e th en 1 c e n w e t i e r b e p x e You can
li r e B 7 1 1 0 1 | 6 2 n e d n i L n e d r e t Un | y r e l l a G e l e i M
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n
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Text & Photos: RUTH GARTHE
FLAMINGO
Jeans & Flamingo
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Styling & Shoe G uide
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Ruth Garthe Ruth Garthe is a fashion and lifestyle blogger from Mannheim. Thanks to her flair for stylish combinations, the fashion, brand, and trend manager is the perfect source for tips on creative outfits and looks. For sisterMAG, she dons herself with combinations of soft and loud pink together with stylish denim according to our motto ÂťJeans & FlamingoÂŤ!
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Ladies, today we’re putting on pink shades. But don’t worry: We’re not going for Barbie glam but rather a stylish combination of trendy pink and denim. I think many girls scream YES when it comes to the colour pink but there are also plenty who feel pure horror when they see it. I hope I am able to convince both the lovers and haters of pink with my looks today.
the golden (pink) Rule Combining denim with pink is one thing – to find the right footwear is the other! There are a few rules here that women should consider for the perfect match. But before we get to the shoe guide of our perfect »Jeans & Flamingo« look, I would like to share my golden rule with you…
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»Mixing fabrics is everything!« Sounds simple? Well, it is! With jeans you have a component that takes the Barbie look out of the equation as denim generally looks very cool and casual. To show you what I mean, let's check out how I’ve made it work with two different looks.
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Outfit No. 1:
The subtle denim & pink look Let’s start with a very discreet denim and pink combo so we don’t go overboard right off the bat – especially for those whose preference doesn’t quite scream hot pink. In my first styling, I decided to use straight-cut jeans with distinctive distressed details, the hem of which
is open and fringed at the bottom. Now to the point: Mixing fabrics! I added a fine silk blouse in powder blue and a light flowing kimono with pink-coloured pattern details in order to complement the distressed denim jeans. To stay true to the motto, I cap it all off with a bright pink lipstick.
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To style this harmonious and discreet look, I decided to combine shades of blue and bring the jeans into the foreground. This leaves the pink nuances quite subliminal. 51
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2 . o
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i P d t u n O k A e m e i l n F e n D O # N t fi
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Ok, all in now! Jeans meet a full dose of pink. In the second styling of the motto »Jeans & Flamingo«, I again wear distressed denim with a cut-off hem. My statement piece in this look is, quite obviously, the blaring pink coat with playful bell sleeves. This I have styled over a classic white long blouse.
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With this look I would like to show that even a very bright pink doesn’t have to make a Barbie impression – it can be elegantly and casually styled in a mature and fashion-conscious manner. 54
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shoes, shoes, shoes Perfectly matching shoes are the essential thing for every look. You can do something complementary, make a statement, or just completely step out of line. We want to avoid the latter today. SISTER-MAG.COM
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For the first look, I opted for trendy slingback pumps in metallic silver.
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shoes, shoes, shoes For the second look, I went for something eye-catching but still discreet in colour: mules with pompoms.
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With the motto »Jeans & Flamingo«, I have two tips for the right shoe styling:
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FOR THOSE WHO PREFER SUBTLETY:
FOR THOSE WHO LOVE COLOUR:
Combine coloured/ patterned shoes with pink and denim!
Combine bright shoes with pink and denim!
Whether it's slingback pumps, mules, sneakers, sandals, or boots – light tones like white, nude, or silver fit nicely to the look. If you want to get a little crazier than pink with with your colour palette, do so by all means. Orange mules or ankle boots with floral patterns can look awesome with denim and pink. It’s all about personal preference, really. I could imagine both variations well for my second look.
An absolute no-go, in my opinion, are black shoes! Pink and black combined can easily look cheap and have trouble harmonizing. Just imagine if I had worn black shoes with my two looks – I think it quickly becomes clear what I mean. Otherwise, I encourage almost everything that pleases and fits.
, e v o l f o s t o L Ruth
Happy Styling! 59
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Illus: Nicole Xu Text: Barbara Eichhammer
The history of mascara Whether Cleopatra, Marilyn Monroe or Johnny Depp – mascara lends a special charakter to our makeup. Approximately 80% of German women use mascara on a regular basis. Our ancestors did not have such an easy time finding their perfect eyelash look, as our little history of mascara will show.
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Black lashes, plucked eyebrows, and dark eyelids – black eye make-up was already »en vogue« in Northern Africa and South Asia thousands of years ago. In fact, the old Egyptians used Mascara or khol, as they named it, as early as 4000 BC as a protection against evil spirits. The cosmetic substance consisted of coal or soot, lead ore, honey and water. Interestingly, also men and children used mascara. For it served not only aesthetic and spiritual but also medical purposes: Mascara contained some disinfecting ingredients like sulphur or lead ore, which helped to protect against eye diseases and sun rays. While the ancient Romans also loved khol, it was quickly forgotten in Europe after the Fall of the Roman Empire. That black eye makeup is nowadays again trendy in the West, can be traced back to the »Egyptomania« during the 20th century. The archaeological excavations of Nefertiti’s bust (1912) and Tutankhamun’s grave (1922) awoke a wave of enthusiasm for ancient cosmetics in Europe, which helped to bring back the trend of smokey eyes.
From the Middle Ages to the 19th century
With the advent of Christianity as a state religion, the ancient beauty ideal of red lips and dark eyes quickly came to an end. During the early Middle Ages, European women did not use mascara, because decorative cosmetics were considered to be a sin. Creams, oils and ointments were only allowed for medical purposes. In the Late Middle Ages, a pale complexion and high forehead became the beauty ideal of the time. In order to highlight their foreheads, women plucked all their lashes, eyebrows and even complete hairline. Less painful, but even more toxic was Queen Elizabeth’s new beauty regime. From 1558 onwards, she triggered a renaissance of
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European beauty culture with her characteristic white face paint. But mascara remained taboo: Until the beginning of the Victorian Age, mascara was regarded as unseemly. For mascara (Italian mascara for mask) had been used exclusively by prostitutes and theatre actresses in the past. The gender ideal of the time stigmatised »painted ladies« as the other of the bourgeois norm of the domestic woman. It was not until the 1840s that this began to change: Women experimented with household ingredients, by mixing ash and elderberry juice and applying it to their eye lashes.
The invention of commercial mascara
Such household mixtures came rapidly to an end when perfumer to Queen Victoria Eugene Rimmel invented the first commercial and non-toxic mascara. A sensation: The Industrial Revolution made it possible to manufacture mascara as a mass product at affordable prices for all. His combination of coal and Vaseline could be taken anywhere. With the development of department stores at the beginning of the 20th century mascara also came to be a part of the daily shopping culture. When Harry Selfridge opened »Selfridges« in London in 1909, cosmetic counters
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were established, where women for the first time could try their make-up before they bought it. Thus, Mascara came to be a part of a popular consumer culture, which resulted in the founding of big beauty companies such as Rimmel London, Max Factor or Maybelline. Accordingly, T.L. Williams invented a cake mascara in 1913, in order to help his sister Maybel with a date. His new recipe was successful: Maybel married her admirer and he founded the cosmetic company Maybelline.
Beauty begins the moment you decide to be yourself. COCO CHANEL
Smokey Eyes and the Hollywood Era Black eye make-up celebrated a huge comeback in the Western World during the Roaring Twenties - not only because of the love of all things Egyptian. The invention of silent film and the Hollywood Boom had essential influence on the Art Deco style. Since the audience was not able to hear the actors, an expressive make-up was all the more important to show emotions in silent movies. Whether lively
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flapper girl or Vamp, the audience could recognize the most common women roles at first sight due to make-up. Androgynous and with short hair- Theda Bara and Clara Bow came to be known as the film icons of the Roaring Twenties. Their trademark style: Heavily mascaraed eye lashes, thin eyebrows and black lids. As first actresses, they broke with the patriarchal norm of the domestic angel. As a result of the First World War, women enjoyed unprecedented financial and social freedom. While their men had been at the front, they began to work and fight for their right to vote. Hollywood thus presented women in the 1930s as confident and unconventional personalities. Actresses like Marlene Dietrich and Greta Garbo used dramatic Smokey Eyes in combination with thinly plucked eye brows, a look which millions of women wanted to copy.
Doe Eyes and Baby Doll Eyes during the Post-War Years After World War 2 new eyelash looks became fashionable, which emphasised naturalness as well as female self-confidence and therefore had a vital influence on women’s emancipation movements. The first mascara as we know it today - was invented by Helena Rubinstein in 1957. Its brush and creamy texture made it so much easier to apply mascara and turned it into an everyday cosmetic product. In the Fifties, AUDREY HEPBURN embodied the natural Doe Eyes Look like no
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other style icon. A simple beauty trick helped her with her doe lashes: After having applied the mascara, her stylist had to separate each lash from the other with a little needle. The most iconic mascara look was coined by British supermodel Twiggy in the Swinging Sixties with her heavily painted baby doll eyes. What was special about her look were the additionally painted lashes at her lower eyelid. Together with her white eye shadow and eyeliner, her expressive Mod Chic caused a sensation in the fashion world as an escape from traditional gender conventions. Similarly, a small number of male stars began to use mascara at the time: David Bowie’s Glam Rock Look, for instance, helped to blur the boundaries of stereotypical gender constructions.
Eye lashes today Interestingly, all is allowed nowadays when it comes to eye lashes. Whether the expressive glitter lashes à la LADY GAGA, Burlesque eyes of Dita van Teese or the naturally styled eye lashes of Emma Watson and Kate Middleton – painted lashes are as individual as their respective women. In line with the absolute freedom and individuality of fashion in our time, Louis Vuitton established the deconstructed lashes look in 2016, with partial fake lashes which challenge contemporary beauty ideals. Eye lashes and how we make them up are also always a signifier for the sociocultural circumstances of their respective
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JEANS
&
FLAMINGO
Every woman needs a man who will ruin her lipstick and not her mascara. M A R I LY N M O N R O E
time. They are fashion statement as well as political issue, which reflect but also construct the changing gender norms, class relations and socioeconomic revolutions. Although in the first place, eyelashes merely protect us from dirt‌
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PROMO
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The
Ultimate
Mascara Brush Guide
Elastomer, nylon, curved, twisted or arched: the selection of mascara brushes is greater than ever, which makes the decision-making process at the beauty counter increasingly difficult. Our Brush Guide in collaboration with Maybelline New York simplifies the process by explaining the differences and effects of mascara.
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Cross-section LID
THREADS
WIPER
BRUSH
FLASK
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While black is still the most popular colour today, there are of course plenty of other options. Brown and dark blue can be more complementary for those with light hair and skin tone, for example.
consistency & colour If we look more closely at mascara, we understand the importance of the fluid, which is optimized to lengthen and compress lashes. If we look more closely at mascara, we understand the importance of the fluid, which is optimized to lengthen and compress lashes. Originally made from charcoal, tar, or soot, these ingredients are of course no longer allowed since they are much too dangerous. Today, natural or inorganic pigments are the basic material, but mascaras also contain oils for care or to protect against smudging from rain or tears. A variety of waxes are used as binders so the liquid sticks to the eyelashes.
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PROMO
The brush's mater The material of today’s mascara brushes is also different. There are two primary varieties: elastomer brushes and the more conventional nylon brushes. But what is the difference between the two?
Nylon Traditional brushes consist of small nylon bristles and form small tufts. The bristles are thus softer to facilitate the application of mascara from the base of the lashes. There are also great differences in shape.
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&
rial
Elastomer Elastomer brushes are simply made from a stable, though elastic synthetic material. What does that mean? Think of a rubber band, which can deform but goes back into its original, pre-deformed shape. The elastomer brush is more like a small rubber comb and separates the lashes more effectively than a nylon brush.
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PROMO
Form factor curved
VOLUM EXPRESS LIFT
Care Matt
VOLUM EXPRESS CAT EYES BLACK
LASH SENSATIONAL WATERPROOF
voluminous
Volume
COLOSSAL GO EXTREME! MASCARA
COLOSSAL BIG SHOT MASCARA
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Length
Curved brushes fit the eye shape and angles at the eyelash edge. They allow you to style particularly well-flowing eyelashes and you can curl your lashes easily.
The brushes are really big – the classic Maybelline New York Volum'Express from the Colossal series is a powerful brush that adds momentum to each individual eyelash and maximizes volume. The bristles aren’t particularly long, which means short and straight lashes can’t be properly grasped and mascaraed.
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Since the invention of mascara, much has changed in the design, material, and technology of brushes. Bristles today can be shaped and processed differently. In general, the there is no such thing as the perfect brush as all brushes have been developed for different applications – sometimes for more volume, sometimes to create a different shape. This guide, which is based on the huge portfolio of Maybelline New York, will provide some foundation and allow you to try a few things. A special highlight is the new COLOSSAL BIG SHOT MASCARA from Maybelline New York, which fits perfectly within our »Girlboss« focal point.
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straightened and/or peaked
PROMO
Easy and incredibly fast. As one of the most popular and classic styles, the straight and pointed shape has consistently proven itself: the result is discreet and fitting for the everyday while adding length to the lashes.
VOLUM’ EXPRESS TURBO BOOST MASCARA
GREAT LASH MASCARA
CREAM MASCARA
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THE FALSIES BLACK DRAMA MASCARA
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rubber wands and combs basket
LASH SENSATIONAL LUXURIOUS MASCARA LASH SENSATIONAL WATERPROOF
In the category of elastomer brushes, the individual "brushes" provide better separation while lengthening the eyelash. The combs distribute the mascara evenly over the lashes.
THE FALSIES PUSH UP ANGEL MASCARA
THE FALSIES PUSH UP DRAMA MASCARA
Cone-tapered brushes separate the eyelashes in a fan-shaped manner, and then push them upwards. This makes for a dramatic fullness, which feels featherlight thanks to the light formula.
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Do's and Don'ts Eyelashes sticky? Separate them with the mascara brush! To do this, simply make two to three zigzag movements from the base of the lashes towards the tips.
Blow-dry your eyelash curler so the heat can create a better shape for your lashes. Allow it to cool down first, then clamp while counting to ten, open the curler, and immediately apply mascara. And if it still sticks? After you clean the mascara brush (in the case of elastomer brushes), you can pull it through the eyelashes after washing and drying, without ink, to separate the individual eyelashes. The teaspoon trick: to avoid mascara getting on the upper eyelid, put a small spoon directly on the lashes, pulling the eyelid up and applying mascara vigorously to the lashes overtop the spoon. SISTER-MAG.COM
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be
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PROMO
Who isn’t familiar with it? The golden yellow mascara by Maybelline New York catches your attention as soon as you stand before the counter.
Colossal!
The Colossal range now has nine different mascaras that offer varying effects with different brushes. The latest addition: THE COLOSSAL BIG SHOT MASCARA
The coning Brush with wavy bristles creates radical Volume – from start to finish!
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Go Big
Shot
With just one application, the conical brush with wavy bristles loads the eyelashes with a radical volume - from the base to every tip! It provides that extra wow-effect without smudging or clumps.
Die wavy bristles transport a maximum of colour and the lashes are full of texture.
no
n-
sm
how?
Start with the BIG SHOT brush very close to the eyelash base and apply it to the lashes in small zigzag motions. This way, the deep black mascara wraps every eyelash from all sides – for maximum volume and perfect length.
ud
ge
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by Maybelline
– THE COLOSSAL BIG SHOT MASCARA
Lashes like a Girlboss
PROMO
Management: THERESA NEUBAUER SOPHIE SIEKMANN Photos: JANINE GRAUBAUM Photo assistance: KRISTIN BLOCK Hair & Make-Up: AENNIKIN Text & Interview: SOPHIE SIEKMANN Styling: CHRISTINA VAN ZON
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They are strong, focused, and ambitious; feminine, expressive, and stylish. And they need a mascara that suits their daily business. Yes, we’re talking about Girlbosses! The daily grind of these entrepreneurs rarely allows for a break – just a little time before the mirror to create a lot of expression! With the COLOSSAL BIG SHOT MASCARA from Maybelline, Girlbosses have found their perfect business partner. Equally striking after work, the new gold-bottled mascara guarantees an alluring gaze. 83
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PROMO
APPLY TWICE AND LOSE TIME? CERTAINLY NOT. Just one application of the COLOSSAL BIG SHOT MASCARA is enough to deliver the desired result: radical volume from the base to the tips. Without clumping.
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We’ve asked three Girlbosses to test Maybelline’s new mascara and introduce us to their work and lives as businesswomen. They showed us how they style themselves during the daily office grind and how they transition into a more glamorous look towards the evening. Whether it's daily business, happy hour, or during a relaxing evening, our Girlbosses have everything under control.
THE COLLAGEN FORMULA OF THE MASCARA IMMEDIATELY GIVES EYELASHES VOLUME AND LENGTH. IT ALSO PREVENTS SMUDGING. 85
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GIRLBOSS DIANA DELO SUBTLE BLINKS FOR
Daily Business Diana Délo is one of Germany's most inspiring influencers as the owner of a small empire between her personal blog and fashion label, »DÉLO« , which she runs together with her partner, Dalibor (»Mr. Perfect«). For several years now, she has been sharing her life and business with her subscribers on YouTube – even with great success, she describes herself modestly as a »digital nomad«. Diana's motto? »If you can imagine it, you can be it.«
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For sisterMAG, she showcases how to be bossy and feminine at the same time with the right styling, makeup, and mascara. Whether cozy on the bed in her home office or at a festive dinner over the rooftops of the city, Diana boasts eyecatching style.
WHAT'S SPECIAL ABOUT THE COLOSSAL BIG SHOT MASCARA? THE CONE-SHAPED MASCARA BRUSH WITH WAVY BRISTLES HOLDS A MAXIMUM AMOUNT OF COLOUR – JUST A SINGLE APPLICATION YIELDS INTENSIVE COLOUR, RADICAL VOLUME, AND STRONG LASHES.
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A conversation with Diana PLEASE INTRODUCE YOURSELF AND YOUR BUSINESS. WHO ARE YOU AND WHAT DO YOU DO? My name is Diana Délo and I have been working in social media for six years. I run a successful YouTube channel and have additional social media channels like Snapchat, Instagram, Twitter and Facebook, as well as my own Blog about fashion,
lifestyle, travel, and pregnancy. I also own a fashion label called DÉLO Label, which was launched in 2016. I am now working together with my partner, and through steady growth we’ve expanded to a team of five with an additional three contributors.
HOW DOES YOUR TYPICAL WORKDAY LOOK? This is very difficult to say, because every week is different. On days where we travel (to the sisterMAG shoot in Berlin, for example), there is no typical everyday. When we are in the office, I first and foremost respond to emails. Very classic. I get an overview of what
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needs to be done, followed by editorial meetings, discussing shoots, videos, and writing editorial calendars. But there is actually no routine. We as digital nomads can work well everywhere – a laptop, wi-fi, and camera are the only essentials.
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A conversation with Diana FEMININE STYLE AND BOSSY ATTITUDE - DOES IT WORK? Absolutely. I can’t imagine that it doesn’t work. High heels, for example, are always a good idea – it changes your impression on the outside world. There’s a particular way I approach appointments. When I want to look stylish and bossy, I usually choose a particular style: jeans, casual t-shirt, leather jacket, sunglasses, high heels –the complete Girlboss look. Feminine, but self-assured.
WHAT DEFINES A GIRLBOSS FOR YOU?
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A Girlboss is for me a woman who is determined; someone who is focused and has a goal in mind, and who would do anything to achieve this goal. They can’t be discouraged and are ambitious. They are brave! This, for me, exemplifies a typical Girlboss.
A GIRLBOSS IS FOR ME A WOMAN WHO IS DETERMINED; SOMEONE WHO IS FOCUSED AND HAS A GOAL IN MIND, AND WHO WOULD DO ANYTHING TO ACHIEVE THIS GOAL.
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HOW IMPORTANT IS EXTERNAL PRESENTATION FOR YOUR CAREER? For me, personally, it is not essential because I believe internal qualities are more important. Unfortunately, we still live in a very superficial society, which means the way one presents themselves externally is still very important. I hope, however, that this will change someday. Character and ability are critical attributes.
WHAT DO YOU LIKE MOST ABOUT THE COLOSSAL BIG SHOT MASCARA FROM MAYBELLINE? The first thing I noticed about the mascara is the incredibly quick and effective application. The brush fits my SISTER-MAG.COM
rather narrow eyelids perfectly. This is a great advantage if I have a hectic morning and I can’t allow myself to be bothered by extra effort. In addition, the mascara immediately creates length and volume. The fact that the BIG SHOT is also available in a water-resistant version is crucial for me because I am not naturally blessed with long, curvy eyelashes and only achieve my best look with a water-resistant mascara and tweezers. As a lover of Maybelline’s »Volum'Express The Rocket Mascara,« it's hard to believe that I would ever so wholeheartedly endorse another mascara! 92
HOW DOES YOUR AT-WORK MAKEUP DIFFER FROM YOUR AFTER-WORK MAKE-UP? It differs because I simply don’t have enough time in the morning to put a lot of effort into my make-up. I have a dog, which I take care of first. Everything has to be quick – there’s no time for contouring or smokey eyes. I just put on some blush, lip gloss, and light mascara. That's it. In the evening I usually have more time, and especially more desire, to style. Dinner and cocktails with friends, or going going out with your partner for a meal, call for more glamorous eyes and some red lips. You’re in a completely different mood, so the extra effort is a breeze.
WHEN I WANT TO LOOK STYLISH AND BOSSY, I USUALLY CHOOSE A PARTICULAR STYLE: JEANS, CASUAL T-SHIRT, LEATHER JACKET, SUNGLASSES, HIGH HEELS –THE COMPLETE GIRLBOSS LOOK. FEMININE, BUT SELF-ASSURED.
WHAT HELPS TIRED EYES AFTER A LONG DAY OF WORK? Put your phone away, close your laptop, switch off the TV, and meditate for 10-15 minutes. That helps me, at least! Just close your eyes, shut down, and focus on yourself. Going for a walk and gazing into the distance also helps because so much time is usually spent sitting in front of a computer. A bit of variety is good for the eyes! 93
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WHAT ADVICE WOULD YOU GIVE TO WOMEN WHO HAVE A PROFESSIONAL VISION BUT DON’T DARE TO REALIZE IT? I would tell every woman to just go for it. Sometimes you wait too long to take the chance. What’s the worst that can happen? You must always take a risk. Nobody can guarantee that everything will work out right away. You should convert your fear into courage and simply dare. What can also help is to get advice from people who have already taken a chance and experienced something similar. It is much worse to do nothing and wait for someone else to do something for you, because that will not happen.
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GIRLBOSS ANDI OF
»fruity sky«
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FULLY STYLED AT THE HOME OFFICE Andi primarily works as a flight attendant while simultaneously publishing a successful blog – »fruity sky« – where she allows readers to participate in her adventures around travel, fashion, and lifestyle. The Viennese Girlboss, however, also has a different passion: jewelry. This passion has allowed her to launch her own business. Together with a goldsmith, Andi designs handmade jewelery and distributes it through her online shop, »fruity.sky.love.« . Professional traveler, jewelery designer, blogger – there is often little time for make-up, mascara, and the like. Nevertheless, Andi is always perfectly styled and has found a reliable business companion in Maybelline’s COLOSSAL BIG SHOT MASCARA.
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A conversation with Andi PLEASE INTRODUCE YOURSELF AND YOUR BUSINESS. WHO ARE YOU AND WHAT DO YOU DO? Hello, my name is Andi, my blog is »fruity sky«, and my brand is called »fruit.sky.love«. I have been blogging about fashion, lifestyle and travel for a year and a half now and invite my dear readers participate in my travels as a flight attendant. In addition, I launched a jewelry collection one year ago.
DID YOU ALWAYS KNOW THAT ONE DAY YOU WOULD DESIGN YOUR OWN JEWELRY COLLECTION? No. But since I am a passionate flight attendant, I always wanted to have bracelets or jewelry with airplanes. I noticed SISTER-MAG.COM
that there was simply nothing like that out there. That's why I teamed up with goldsmith Barbara ZunaKratky to realize our visions together. The cooperation worked flawlessly from the beginning and we still work hand-in-hand. This is how my business came to be. You can buy the jewelry through my online shop. 98
HOW DOES YOUR TYPICAL WORKDAY LOOK? If I’m not working as a flight attendant, I check my emails early in the morning and work through all the inquiries. I always have long to-do lists, which dictate my activity. On top of that I check orders from the online shop, am in contact with my goldsmith, and pick up new orders once a week. After receiving a shop request, I pass it on to the goldsmith to produce the desired jewelry. I simultaneously write for the blog, take photos, and post on social media. This is what a day at home looks like. My everyday life as a flight attendant is of course very different: I commute from my hometown of Vienna to Munich. There, the workday begins with a crew briefing, after which we prepare security checks on the plane. And then it’s almost
ready for take-off! We take care of guests from boarding to the moment we land, a shift that can take 8-12 hours. The days are definitely long!
DO YOU SCALE BACK YOUR OWN BUSINESS ON AIRLINE DAYS? To an extent, though I always try to check my emails before the flight. However, I recognize that being a flight attendant is my primary job, which requires me to be mentally and physically fit, and so my own business does need to be put on hold. They are two very different professions, so it’s very difficult to compare. When I work as a flight attendant, my husband fortunately supports me by taking care of some of the administrative tasks.
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WITH THE PERFECT MAKEUP, A WELL-GROOMED APPEARANCE, AND SELFCONFIDENT RADIANCE, NOTHING STANDS IN THE WAY OF FEMININE STYLE AND A BOSSY ATTITUDE.
TO THE PARTY WITH DEEP BLACK LASHES
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PROMO
FEMININE STYLE AND BOSSY ATTITUDE DOES IT WORK?
HOW IMPORTANT IS EXTERNAL PRESENTATION FOR YOUR CAREER?
Yes, I think so. With the perfect make-up, a well-groomed appearance, and self-confident radiance, nothing stands in the way of feminine style and a bossy attitude. The boss look often manifests from the inside out if one is goal-oriented and selfassured.
For me it is quite important because as a flight attendant I must look neat and approachable. Besides, I like to dress to impress myself, which is also true when I take pictures for the blog. But I don’t put on any extra make-up for the photos – I always present myself as I am when I’m in my private life.
WHAT DEFINES A GIRLBOSS FOR YOU? A Girlboss follows her goals and knows exactly what she wants to achieve. For me, it was that I wanted to share my passion for jewelry with other people and inspire them. I get a lot of very positive feedback. Sometimes you just have to dare to go for it – it is often worth it. SISTER-MAG.COM
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WHAT DO YOU LIKE MOST ABOUT THE COLOSSAL BIG SHOT MASCARA FROM MAYBELLINE?
to wear lip colour. It’s a very nice complement to striking eyes.
I find that the mascara is very effortless to apply and makes a beautiful impression. It also smells good and the brush creates a lot of volume.
WHAT HELPS TIRED EYES AFTER A LONG DAY OF WORK? Lots of sleep and going to bed early. I like to apply cool pads on my eyes, which is really pleasant.
HOW DOES YOUR AT-WORK MAKEUP DIFFER FROM YOUR AFTER-WORK MAKE-UP? My daily look is rather discreet, but still expressive. You can definitely see that I wear make-up and mascara. But everything in moderation. For the evening, I simply make my eyelashes more dramatic and intensify the make-up a little. I also like
WHAT ADVICE WOULD YOU GIVE TO WOMEN WHO HAVE A PROFESSIONAL VISION BUT DON’T DARE TO REALIZE IT? I would advise them to realize their dreams. Even if you fail, it is not something to be ashamed about. You should try again and again. I didn’t know at the beginning how everything would work out for me, so I advise everyone to trust their effort. Those who believe in themselves are often successful!
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PROMO
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YOU SHOULD TRY AGAIN AND AGAIN.
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NATURAL DAYTIME BEAUTY SISTER-MAG.COM
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GIRLBOSS TANJA CAPPELL
»Frau Hoelle« Tanja is a graduated engineer and spent a long time working in the media industry – until she took the leap to turn her passion into a career in launching »Frau Hoelle«. She’s currently living her dream as a freelance visual coach and letter artist, where she applies her greatest talent to her daily business. Her most important tool? Her own hand! Her main companion? Pen and paper! She delights customers with her visual language and collection of self-made works of art, which she sells in the »Frau Hölle Onlineshop« .
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PROMO
She’s always keen to share her knowledge: In her workshops, anyone who has the time and interest can learn how to create sketches or letterings. Regardless of whether she’s wearing subtle make-up in her daily work or styled super-chic in the evening, Tanja is an all-around impressive Girlboss. The best part? Her COLOSSAL BIG SHOT MASCARA by Maybelline is as good in her hand as her pen when she’s writing...
A conversation with Tanja PLEASE INTRODUCE YOURSELF AND YOUR BUSINESS. WHO ARE YOU AND WHAT DO YOU DO? My name is Tanja Cappell, but for most people I am better known as Frau Hoelle. I have developed into a Girlboss from a digital media and nerd girl over the past few years. I am am engineering graduate student, and first dabbled with sketches three years ago. As I got more into it, I began imagining that this could be my work. At the SISTER-MAG.COM
beginning, I pursued it on a parttime basis – to try it out carefully – and two years ago was able to fully self-employ myself through visual language and lettering. I now also run my own FrauHoelle-Onlineshop , where I sell my work.
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FEMININE STYLE AND BOSSY ATTITUDE DOES IT WORK? I don’t think a bossy attitude has to do with clothes or makeup. Being bossy is a matter of radiance; of acting accordingly. Of course, women can absolutely be themselves, dressing up and putting on make-up, and still be able to tackle things in being their own boss.
HOW DOES YOUR TYPICAL WORKDAY LOOK? My everyday at »Frau Hölle Studio« (my home office) involves a walk with my Golden Retriever, Toto, followed by a round of YouTube yoga. Then it’s time for a shower, and then into the home office. I start with a coffee and process all inquiries and emails. These could entail collaborations and orders, or service requests from the online shop. Answering emails is currently eating a lot of my time, actually. In between, I plan my day, work on assignments, create my guides, or edit pictures from collaborations. It never gets boring!
WHAT DEFINES A GIRLBOSS FOR YOU? A Girlboss is, in my opinion, is able to take care of herself – to provide for herself, be independent, and do one’s own thing. Most importantly, to follow through on her intuition.
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HOW IMPORTANT IS EXTERNAL PRESENTATION FOR YOUR CAREER? A professional impression is certainly very important in one’s career, but the same can be said for charisma. This only works, however, if one feels comfortable in their skin, so the external presentation should be genuine. SISTER-MAG.COM
WHAT DO YOU LIKE MOST ABOUT THE COLOSSAL BIG SHOT MASCARA FROM MAYBELLINE? It feels very nice in your hand, and I especially like the brush because it brings a lot of color to my eyelashes in one application.
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HOW DOES YOUR AT-WORK MAKEUP DIFFER FROM YOUR AFTER-WORK MAKE-UP? During the day, I prefer to carry a more subtle style, which of course is perfectly fine in my digital and home office life. In general, I prefer to be more on
IN GENERAL, I PREFER TO BE MORE ON THE CASUAL SIDE AND ALWAYS TRY TO STAY TRUE TO MYSELF.
the casual side and always try to stay true to myself. When I go out in the evening, I like to take it up a notch. It’s fun to dress up after a long day of work, so I usually go for something a little more eyecatching.
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WHAT HELPS TIRED EYES AFTER A LONG DAY OF WORK? Sleep! And always removing make-up before going to bed. Oh, and gin tonic – that helps me, anyway.
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STYLISH CASTS AT NIGHT
WHAT ADVICE WOULD YOU GIVE TO WOMEN WHO HAVE A PROFESSIONAL VISION BUT DON’T DARE TO REALIZE IT?
A GIRLBOSS IS, IN MY OPINION, IS ABLE TO TAKE CARE OF HERSELF – TO PROVIDE FOR HERSELF, BE INDEPENDENT, AND DO ONE’S OWN THING. MOST IMPORTANTLY, TO FOLLOW THROUGH ON HER INTUITION.
Just do it. This is my life mantra. Do it, do it, do it – but start small at the beginning. Try doing half-days or pursuing your passion as a side job first, perhaps on the weekend. Then you can properly assess if it’s a good fit for you and if there exists the promise of success. Then you can expand the business slowly but surely.
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#girlboss THE NASTY ROAD TO SUCCESS?
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The book seems to feature on nearly every Instagram account, the hashtag has been used more than 5 million times and everybody is talking about the Netflix series – there is just no escaping #girlboss. The term has come to encompass much more than fashion boss Sophia Amoruso’s autobiography to the title of which it refers.
JEANS
&
FLAMINGO
»A #girlboss takes responsibility of her own life. She gets what she wants because she works for it.“ It’s the tagline of an international movement, a paragon and inspiration for women (and men alike) to take their lives into their own hands and be their own boss. This despite the fact that the woman who coined the term more often than not distinguishes herself through egoism and her reckless manner. Is #girlboss a call for collective nastiness? Is this how we have to behave to be successful? sisterMAG decided to get to the root of the #girlboss hype.
SO WHAT EXACTLY IS #GIRLBOSS? The definition of this hashtag is as broad as the range of people who use it: entrepreneurs, mothers,
dreamers, athletes, artists, travellers, families, couples, children – the term #girlboss stretches to cover them all. Maybe it’s best to start with the definition Sophia Amoruso gave herself:
STARTING A MOVEMENT: THE #GIRLBOSS BOOK With her autobiography, Amuroso established her own brand. It details the creation of her online shop Nasty Gal and how she went from being broke to a million dollar business, from college drop-out to CEO. Sophia Amoruso doesn’t mince her words and makes it perfectly clear again and again that being a #GIRLBOSS is first and foremost about working hard; and can also mean making enemies without regard for any consequences. Her book struck
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a chord with women all over the world and called on them to stop always being polite but instead take a chance. Go out and be a #girlboss.
BUILDING MOMENTUM: THE #GIRLBOSS SERIES Sophia Amoruso turns into Sophia Marlowe and the events depicted in this year’s new Netflix series are only loosely based on her actual life and inspirations. But the fictional Sophia retains her unique manner which to some people is nothing less than »annoying«. Sophia is egoistic, fickle, reckless – and seemingly proud of it, too. And while this makes #girlboss an entertaining comedy series depicting the female version of the American Dream it does very little for Sophia Marlowe as an inspiration on who to model one’s life.
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THE DARK SIDE OF SUCCESS – DIVORCE AND BANKRUPTCY Even though the series is neither glossy nor polished and has its uncomfortable moments it has been repeatedly criticized – and this accusation extends to the #girlboss in general – for leaving out the later parts of Sophia’s and »Nasty Gal’s« story. Not everything in the life of the »Cinderella of Tech«– as the New York
JEANS
&
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WHY BE A #GIRLBOSS? Times called her – always came up roses. On the contrary: In 2016 she separated from her husband and shortly after filed for corporate bankruptcy. The end of #GIRLBOSS? While it may have been quiet around Sophia Amoruso for a while, she is back now. She is one of the producers of the Netflix series and has founded a new project, a website with the obvious name »girlboss« that aims to connect women through both digital content and an offline community.
So who is this ominous Sophia Amoruso? Is she a strong woman making her own way in the world without letting others unsettle her? Is she a brazen and egoistic girl whose failure was just payback for her bad character? This question may remain as disputed and controversial as people’s opinion on the #GIRLBOSS book and TV series. What we can say for sure, however, is that #GIRLBOSS has come to encompass so much more than just the person wo coined it: strong women from a wide range of backgrounds, who will not be intimidated but instead take control of their own lives. And THAT is great inspiration for all of us!
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n w o r u o Be y s s o b l r i G L h t i w w e i v Inter
g i n รถ K a n i r a th a K h c a o C e if
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Photos: CRISTOPHER SANTOS
Life Coach
Katharina Kรถnig
has everything a successful Girlboss needs: ambition, dreams, and the courage to live them. The balancing act between career and family is not always easy, but Katharina has found a way to keep things aligned and remain true to herself. As a professional life coach, she helps clients who are dissatisfied either professionally or personally by developing solutions for a better life and inner balance. We met the power-woman for an interview at her practice in BerlinMitte to talk about life coaching, Girlbosses, and the importance of self-confidence in everyday life.
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Interview: SOPHIE SIEKMANN
You evoke the typical Girlboss. As a fully qualified lawyer, seasoned cultural manager, passionate surfer, freelance editor and copywriter, life coach, wife, and mother, you have already achieved a lot. How do you master your everyday life? I am currently working in two professional capacities – mainly as a life coach and also as a copywriter. And apart from that, family is very important! These three things must be brought under one roof, which is certainly a challenge. It is, above all, not a »state of being«, which is to say, not something that is created and remains forever. It is rather a process, a constant movement. I have to keep track of where I should pay attention and which needs to address.
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Does your life have a typical »routine«? No, I can’t say that one week will be like the next. That is why I have to be on the same page as my husband at all times. We are both self-employed and each day is planned differently. Who has which appointments when? Who looks after our seven-yearold daughter? Only through joint coordination is it possible for me to account for everything.
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How many hours a day do you work? This is very difficult to answer. Especially in the business of being a life coach, there isn’t a definitive separation between work and private time. The experiences I have in a day also reflect on my work, which helps me to better understand my clients. A simple tram ride where I observe other people, for example, can contribute to my work. Sometimes I also take my clients’ matters home with me – until I’ve thoroughly understood the person and their issues. But I love to do it! It is not a burden, but honest interest and curiosity.
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What is the different between life coaching and therapy? Some say that therapy and coaching are related like siblings. But there is another, albeit somewhat striking definition: ÂťTherapy is the way of tears, coaching the way of dreams.ÂŤAnd that is quite true as coaches always look forward and try to work with very solution-oriented methods.
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What exactly is life coaching and how can it help? Life coaching is first and foremost an egalitarian conversation with a neutral listener to clarify important life topics. Neutrality is really important because it makes the conversation with the coach different from talking with friends or family, who always pass judgement in one way or another, even if perhaps unconsciously. They are bound by a position, which means that the client can’t think as freely as they could with an unbiased coach. The life coach also supports the vision of a client even if it already exists; they accompany them every step of the way. I encourage my clients, give them strength. And I never make judgements, because that is not the task of a life coach. SISTER-MAG.COM
What are your clients’ typical problems or conflicts? Many clients come to me with a very basic question: »What do I really want?« For many people, everything is superficial. They have a house, a family, a regular job, good income. And yet they are dissatisfied, sometimes even unhappy. Society doesn’t understand or even accept this, to which I say: »Someone is unhappy? Let’s change that!«
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happen automatically. It requires one's own effort, and sometimes sacrifice. It is always about the questions: What can I actively do for myself? How can I change my perspective or inner attitude to yield a noticeable improvement?
Many women often have to bear a double load. How can one balance marriage, family and career? Your life coaching motto is, »Better is not possible without different.«What does that mean exactly? For me, it is not enough to wish for change, in the sense of »I would like it differently.« There needs to be the will to change: »I am willing to change something to increase the quality of my life.« No one can expect change to
In my opinion, there is no recipe. But what helps is self-reflection: How is my actual situation in different spheres of life? What is my family situation, my living situation, my married life, my job – and where is it lacking? I quickly find out which areas I need to strengthen. This includes honesty and courage, because it is about recognizing my needs and taking them seriously. One thing should be clear: there aren’t enough
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hours in a day to have time for yourself, be a great mother, and pursue a successful career. This is utopian. I have to find a balance and sometimes also cut back to avoid burnout.
What would you tell women who have a professional vision but lack the courage to implement it?
and time are needed to grow. Baby steps are helpful: What are the small steps that help me achieve my goal? Baby steps lengthen the process, but also provide a sense of security. A little courage is important too, of course. I should point out that although it may not be easy, the effort is worthwhile. There is never certainty, but I take the step, because my ambition is stronger than my doubt. Trusting yourself is the magic mantra.
Many people think that there is only black and white: either I
How can women recognize and materialize their own potential?
continue as before, or I take a leap of faith from a 10-metrehigh tower. I think you should pay attention to the shades of gray. It helps to figure out how I can reduce the height of the tower. How can I make it a one-metre tower? What do I gain by diving into something new? When I realize this, the tower automatically becomes smaller and the courage to leave my comfort zone grows. In addition, I should be aware that such a vision can’t be realized overnight; space SISTER-MAG.COM
This also requires self-confidence. I should ask myself: What are my strengths? What are my abilities? These don’t have to be major, but rather soft skills like listening, for example. These abilities may not be objectively recognized as important, but they are essential in some jobs, like in coaching. When I have recognized my strengths, I can shape my vision
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Is it contradictory that a career woman looks both bossy and feminine at the same time?
in a more concrete way. Then it is about resources: What are my sources of inspiration? Who can help me? And then I just have to tackle it.
How important is appearance for a Girlboss?
It does not contradict itself at all. Girlbosses can be both at the same time. It is also about inner attitude and self-awareness. A woman can be introverted and still lead as long as she feels confident and knows where she wants to go.
Is there a secret recipe to becoming a successful Girlboss?
I think it is definitely important to look out and care for yourself. This is where self-respect and self-esteem begin. There is some truth to the notion, »look good, feel good.« This does not mean, however, that you must wear super fashionable clothes in order to be professionally successful. One should always remain faithful to oneself and consider how and in what they feel comfortable.
Good leadership, clear goals, and free, visionary thoughts. It doesn’t matter if the boss is female or male – authenticity is important, especially for the Girlboss. Stand by your femininity, for there is no reason not to. Carry your personality with confidence, present yourself in a way that makes you feel good, and do your thing.
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TECHNOLOG
#g ir lbo ss es
s p p a 8
Y FOR
It’s no secret that technology is integral to today’s fast-paced business world – the only problem is trying to keep up with it all. We’ve rounded up eight of our favourite apps and digital services that every #GIRLBOSS can add to her professional arsenal.
CT E F R E P S CE S I S V E R E SIN U & S B ERY V E FOR N. A M WO
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Text: CHRISTIAN NÄTHLER
In 2014, Nasty Gal founder Sophia Amoruso published #GIRLBOSS, a semi-autobiographic bestseller that reveals how she turned her passion into a multi-million-dollar fashion empire. Since then, »Girlboss« has become a ubiquitous term to describe women who, in Amoruso’s words, are in charge of their own lives. #GIRLBOSS wasn’t the catalyst for female autonomy, of course, but the book and subsequent series on Netflix have played a major role in empowering Millennial ladies with an entrepreneurial spirit. As in Amoruso’s case, it’s also important to recognize the impact technology has had in democratizing the world of business. The real challenge? Keeping up with it all. That’s why we’ve dived deep into our devices to identify 8 essential apps and digital services for the modern Girlboss…
ABOUT THE AUTHOR Christian Näthler is a content creator whose work spans all aspects of digital media. He grew up and studied in Canada, and currently lives in Berlin. SISTER-MAG.COM
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An acronym for ‘If This Then That, IFTTT is an absolute must for every Girlboss who just can’t seem to find enough hours in the day. This incredibly versatile automation app allows you to sync all of your favorite services to streamline every aspect of your life. Basically, if one thing happens, then another will be triggered – if you post a photo on Instagram, then it will be saved to your Dropbox; if the weather forecast changes, then you’ll be alerted by SMS; if you receive a receipt in
Gmail, then it will be saved as a PDF in a desktop folder of your choosing. These arrangements are called ‘receipts’, and there are currently over 360 apps and services to integrate.
02 SLACK
01 01
IFTTT
88 essential essential apps... apps...
Slack is the go-to platform for team collaboration. Say goodbye to winding email chains, disorganized messaging platforms, and bulky file transfer services. Bringing 131
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all of your communication together in one place, Slack is an essential service for teams who need to organize projects in a focused, efficient manner. Trust us when we say you may never have to open your Gmail again.
PLANOLY
03 If Instagram plays a large role in your professional life, Planoly should be an staple in your arsenal. This handy platform allows you to visually plan your Instagram posts by dragging and dropping them before publishing so you can arrange the perfect layout.
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It also lets you schedule photos, videos and gifs ahead of time, generates metrics so you can analyze your posts’ performance, and conveniently reply to and track conversations around your media – all on your desktop.
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CANVA
04 04
PODCAST ADDICT
Chances are you’ll likely need to reap the rewards of Photoshop, InDesign, or Illustrator at some stage of your professional endeavors. Only problem is, learning these programs requires quite a significant
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time commitment. Canva simplifies the design process and allows anyone to create high-quality designs for both web and print. You’re literally just a few clicks away from crafting the perfect visual work, whether it be a magazine cover, business cards, infographics, photo collages, or media kit. Canva’s photo editing capabilities are especially attractive for those in creative fields.
Podcast Addict quite simply is the best way to get your audio fix. It boasts perhaps the most extensive podcast catalogue of any service out there, and also allows you to listen to radio on demand, stream audio books, YouTube, and Twitch channels, as well as stream RSS newsfeeds.
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We can recommend getting some savvy business inspiration courtesy of NPR’s »How I Built This« (featuring a rolodex of very notable Girl Bosses) or tuning into »Stuff Mom Never Told You« for a more all-encompassing guide to life as a lady. Oh, and »Gilmore Guys« for come light comic relief.
PANTONE STUDIO
06 06
Calling all color-lovers – this is your ultimate digital palette. Pantone Studio unleashes a universe of possibilities when it comes to finding and creating
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standout color harmonies. With thousands of colors available across 15 guides, you’re able to discover, extract, mix, test, and share color palettes for a variety of recreational and professional purposes – connecting to Instagram or Creative Cloud, for example. Extracting colors from your phone’s camera and images and turning them into workable palettes is one of our favorite features.
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CITYMAPPER
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A lot in life depends on getting from point A to point B, and Citymapper is hands down the most effective way to plan your route. Touted as »the ultimate transport app«, this realtime journey planner will be your best friend in a city you might otherwise have trouble navigating. Its most beneficial utility is finding the fastest way to get to where you need to go using all available modes of transit (subway, bus, rail, ferry, bike/car sharing, Uber). Watch your personality change from »fashionably late« to »still have time for a coffee« in no time.
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FRESHBOOKS
An absolute must for all entrepreneurs and freelancers. FreshBooks takes care of all the fussy paperwork that comes with running a small business so you can actually focus on the essentials – perfecting your craft, growing your brand, and landing new clients. Streamlined invoicing, expense and time tracking, project management, versatile payment setups, straightforward reports, and a robust mobile app are just some of the powerful accounting features that make FreshBooks integral in the Girlboss portfolio. 135
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The story of...
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Text: BARBARA EICHHAMMER Illustrations: SARAH JANE
Blond, long-legged, full-breasted and successful – Barbie (Barbara Millicent Roberts with full name) is one of the best-sold and most well-known dolls of the world. As an integral part of popular consumer culture, she also embodies the respective zeitgeist and societal contexts of her time. Just as the gender images, gender roles and fashion trends have undergone changes over the past decades, Barbie has changed. Barbie is a pop cultural icon and incomparable commercial brand: Every 3 seconds one Barbie doll is sold world-wide. USAmerican producer Mattel earns approximately 3.6 billion dollars a year. Barbie is thus the result of technological and transnational economic
changes after the second World War. In a sense, Barbie has always been a global product: Inspired by the German Lilli-doll from a BILD comic strip, she was crafted and conceptualised in the USA, modelled in Japan and later manufactured in factories in China, Taiwan, Thailand, and Korea.
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When we look at past Barbie’s today, it also reveals a pop cultural history of fashion trends and gender images.
Barbie’s origins On 9th March 1959, toy retailer Ruth Handler introduced Barbie, the Teenage Fashion Model, at the annual Toy Fair in New York. Never before had customers seen a doll so completely unlike the baby and toddler dolls popular at the time. She was an adult woman, wore a striped bathing suit, black high heels, strong make-up, earrings and sunglasses; she also came with several changeable fashion accessories and clothes. Ruth Handler designed Barbie intentionally as an adult alternative to the baby dolls of the 1950s, with which young girls rather practiced being a mother. Such baby dolls conceptualised womanhood within the lines of a conservative
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domesticity. In contrast to that, Barbie opened up several possibilities of play. From her very beginnings, the blonde doll was a hit: More than 351,000 dolls were sold for three dollars per doll in Barbie’s first year alone. She soon advanced to be a mass product. When we look at past Barbie’s today, it also reveals a pop cultural history of fashion trends and gender images. From outfits inspired by Jackie Kennedy in the Sixties, stone-washed jeans in the eighties or neoncoloured tracksuits in the nineties: Barbie reflects our fashion trends as well as she does reflect societal views and discourses.
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Barbie and feminism Converted to human dimensions, Mattel’s Barbie had the body measurements of 99 – 48 – 84 in her first years. In fact, a woman with these proportions would not be viable because her organs would not find enough place in her body. It is this particular body image which made Barbie the target of feminist criticism over the last few decades: Young women and girls are confronted with an unrealistic ideal of femininity and a misleading body image which reduces beauty exclusively to a sexualised body. In this context, one can definitely say that she wears scanty clothing most of the time. Another point of criticism was that playing with Barbie is limited solely to changing her clothes which makes it even more superficial and
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commercially-oriented. Not very helpful: Mattel committed more than one gender-blunder over the years. The doll “Pyjama Party Barbie”, for instance, was sold with a little diet book carrying the title “Don’t Eat”.
ABOUT THE AUTHOR Barbara Eichhammer has a degree in cultural studies. She is a writer as well as the editor of the blog "The Little Wedding Corner" where she writes about modern weddings.
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The Anti-Barbie?
Pink Stinks?
Since 2014, Barbie has been having new competition which is a challenge to current obsession with beauty. Graphics designer Nickolay Lamm has designed the prototype of a fashion doll which corresponds to the proportions of an average 19-year-old US-American teenager. She is called Lammily, is one head smaller than Barbie and has wider waist. Lammily also comes with a few extraordinary extras: Apart from fashion accessories, girls can stick freckles, moles, spots, scars, and even stretch marks. Mattel followed suit: Since 2016, Mattel has been producing Barbie in three different sizes, in big, small, and tall. According to latest transaction reports, however, Barbie seems to be no longer as popular. SISTER-MAG.COM
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Almost as characteristic as the doll itself is the typical Barbie Pink in which Barbie’s house, car and accessories are presented. Barbie’s world is always pink. The colour corresponds to Pantone Colour 219C and provides the bases for political discussions. Gender initiatives like Pink Stinks see Barbie in the context of a growing pinkification in the toy market which markets toys for boys predominantly in blue and toys for girls in pink. Gender differences between men and women are thus already enacted in children’s rooms. Pink is often associated with little girls who should act cute and nice instead of wild and strong. Such colour associations are far from
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naturally given, as a look at the gender-specific cultural history of pink shows. Until the 1930s, pink was a boy’s colour in the Western World according to colour psychologist Eva Heller, the children’s version of red, so to speak, symbolising fight, blood and m a s c u l i n i t y. From the Renaissance till the early 20the century, blue had a century-long tradition as girl’s colour because it was connected to religious paintings of the Virgin Mary. According to Heller, such a colour change happened because religious colour symbols waned in significance. Further reason: From the 1940s onwards, sailors and 141
workers wore blue which came to be associated with manhood more and more.
Barbie – career woman Even if Barbie with her pink plastic world has often been criticized, one thing is quite clear: She may have been born as a housewife but she soon emancipated herself and started a professional career. Tough, financially independent and self-confident – Barbie was a forerunner in gender career issues and could also compete in men’s domains. In 1965, Barbie travelled into space, four years before a man travelled to the moon. She was flight attendant, pilot (1961), teacher, surgeon, SISTERMAG 29 | 05 / 2017
She may have been born as a housewife but she soon emancipated herself and started a professional career. military doctor (1973), ballerina, football player, NASCAR driver, astronaut (1965, 1986, 1994), jet pilot, vet, nurse, police officer, train driver, rock star, firefighter, presidential candidate, and president (2000). In 2017, Barbie is available in German toy stores as scientist, digital game developer, intelligence agent, and martial arts Barbie. Barbie has not only reacted to the changing ideas about gender roles and gender relations between men and women but has also actively constructed them. From early on, she has also embodied the image of a successful career woman for whom even space was not an unsurpassable obstacle. In 2017, Barbie is also a professional woman without husband and children SISTER-MAG.COM
but with her own car and house – in contrast to Midge, she has never gotten married to her boyfriend. Barbie has not only stood clear from feminist criticism over the past decades but has also negotiated alternative ways of living as a working woman. Barbie’s marketing as an independent, career-oriented woman as a result of the feminist movement is a significant factor why Barbie became so popular. Paradoxically, feminism and Barbie are reciprocally interwoven.
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IY D g a m r e t s i s # #mode
d a m d n rnha
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Our DIYs
ON FRIDAY
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FOLLOW US!
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A
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Text: GARTEN FRÄULEIN SILVIA Photos: LALE TÜTÜNCÜBASI Every year, the small Bavarian town of Wemding pays homage to the fuchsia and the man for whom it is named. The festivities include a large flower and herb market, as well as a fuchsia walk and a giant flower pyramid in bloom. Storefronts in full bloom, small alleyways, and carefully looked after flower boxes. On a stroll through the narrow streets of the Bavarian town of Wemding, the same type of flower will inevitably catch your eye again and again: fuchsias! They are as integral to this town as the Eiffel Tower is to Paris. The thought of summer in Wemding without an abundance of this versatile plant would not occur to anyone around here. Everybody chips in by dressing up 145
their own window sills and flowering pots. No space or opportunity to add to the foliage is missed – not a single fuchsia-free flower bed in sight. But why is this city north of the River Danube at the edge of the Nördlinger Ries meteorite impact crater so famous for its reverence for the fuchsia? Why doesn’t it pay homage to a flower found in the nearby Bavarian Forest Nature Park, but one that’s native to the mountain forests of Central and South America? SISTERMAG 29 | 05 / 2017
Photos: Stadt Wemding
The name comes to us courtesy of Fuchs‘ fellow botanist, Charles Plumier, who discovered the plant and bestowed the honour.
Why is this city north of the River Danube at the edge of the NĂśrdlinger Ries meteorite impact crater so famous for its reverence for the fuchsia?
The best time to visit Wemding is late May, the 20th to the 22nd
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The Wemdingers’ love for the fuchsia is tied to the man for whom it is named, the town’s famous son, Leonhard Fuchs (1501-1566), a renowned physician and one of the founders of the science of botany. Fuchs wrote more than 50 books on botany with his volumes on herbs sparking particular enthusiasm. Sadly, the dedicated botanical scientist never knew the great honour extended to him and never actually saw a fuchsia in his lifetime – the plant wasn’t
discovered until 13 years after he had passed. But why was it named after him in the first place? Well, the name comes to us courtesy of Fuchs‘ fellow botanist, Charles Plumier, who discovered the plant and bestowed the honour. There’s even a species of fuchsia named »Wemding« now. No wonder the town fully celebrates the fuchsia!
the full
Fuchsia
The best time to visit Wemding is late May, the 20th to the 22nd to be precise, as these are the dates of the annual FUCHSIA MARKET when the town is transformed into a paradise of flowers. The traders’ booths are spread out all over town, which makes a stroll of the market a very special city-walk-cum-flower-shoppingouting indeed. But fuchsias aren’t
the only flowers on sale. Gardeners from far and wide showcase their hothouse highlights, including fragrant roses, bonsai, and succulents. If you have some room left to fill on your window sill or balcony, make sure to highlight these dates in your calendar. The market also offers a wider range of herbs and various beautiful
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decorative items. If the flower shopping hasn’t worn you out, make sure to join the fuchsia walk, too. It’s a city tour on which you will learn tons of facts not only about the town’s history but also, obviously, about fuchsias. Botany and history combined - an excellent mix!
Also, be sure to utilize the brilliant BLÜTENBOX (flower box) service, which will store your shopped goods while you explore the town. And if you have gone absolutely flower shopping mad, they will even help you carry your loot to the car when you leave. A n o t h e r Wemding highlight is the fuchsia pyramid. Taller than 5 meters (16.5 ft) and made from around 700 fuchsia plants, it is a truly breathtaking sight.
Straight forward, durable,
& versatile If you are unfamiliar with fuchsia plants and think they may not be a good choice for your balcony, think again! There’s a reason for their unparalleled commercial triumph, and it most definitely
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isn’t the need for an elaborate care regime – on the contrary. And with more than 1.000 species to choose from, there is bound to be the perfect fuchsia for you.
to move them to the basement to hibernate. But these days, fuchsia species ready and able to brace the winter cold outside are in great demand.
Fuchsias love fresh air, which make them a less ideal house plant. Generally, they prefer semishade but plant breeders have also come up with alternatives for balconies with southern exposure and lots of direct sunlight. Originally, most fuchsia species weren’t perennial plants either, and if you wanted to enjoy their bloom for another year you had
When properly looked after, a fuchsia will be your faithful companion for many years. During the summer months, regular watering and fertilization are key. You should also make sure to carefully remove faded flowers. This is not just a cosmetic improvement, but will stimulate the fuchsia to produce new blossoms so you can enjoy a sea of flowers in your boxes and pots well into autumn. The above ground parts of a perennial fuchsia will still freeze in winter, but don’t worry, they will sprout again; pruning in early spring will help them do so. It’s best to check with an expert when you buy your plants about what species your favourites belong to and the preferences regarding their care they may have. You’ll soon be able to enjoy your own Wemding in bloom at home on your balcony!
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ABOUT THE AUTHOR
Silvia shares her passion for gardening and related insights on her blog and website, Garten Fräulein. She is the author of three gardening books and also runs her own online shop.
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C
colat o e h
Raspberry Drip-Cake Recipe
download SISTER-MAG.COM
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Text: dilekerei Photos: Melek Özdemir
Drip-Cakes the sweet rebellion Black Forest Gateau beware: there is a new classic cake ready to take the town. Drip cakes have become the new must-have delicacy at every birthday tea. Their versatile design options make them the perfect fit for any occasion! To ease your way into trying your own hand at them, we have asked Dilek from dilekerei to come up with a fool-proof recipe and instructions. So be brave! Over the past couple of years, drip cakes have become increasingly popular, especially on social media. The top layer is its trademark – often consisting of melted chocolate – dripping luxuriously down the sides of the cake to build »drops« of varying size at different levels.
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Decorated with numerous topping options from sprinkles and pralines, to macarons or even pretzels, Drip Cakes are immensely versatile. Drips in various colours are another option to whet the onlookers’ appetite and with a few fresh flowers atop, the »drip« also makes a stylish option for a wedding cake. The drip that gives this cake its special character is equally versatile and can be made from a variety of ingredients. Chocolate ganache is a classic, but caramel and sugar icing in all the colours of the rainbow are also possible – the only limit is your own imagination! There are also few limits to the decorations on top of the dripping layer: try seasonal fruits or go crazy with an assortment of sweets
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in loud colours for a truly funky drip cake. You can match the basic cake to your topping by using some of your decorative items as ingredients or opt for a combination of completely different tastes. I first discovered these colourful cakes courtesy of Katherine Sabbath from Sydney. There is no end to the shapes, colours, and decorative themes of drip cakes you can find on Instagram. They are a refreshingly imperfect and truly modern alternative to the straight lines of traditional cakes decorated according to strict guidelines. Drip cakes are perfect for any occasion – just give them a try!
! y r t a m e h t just give
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recipe
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the base Ingredients Sugar
230 g
flour
215 g
Baking powder
1 Tsp
Baking soda
1 Tsp
Cocoa powder
75 g
Vegetable oil
60 g
Yoghurt
185 g
Water
170 ml
Eggs
2
Method Combine all dry ingredients in a bowl. Then blend all liquid ingredients in a second, larger bowl. Add the dry ingredients to the liquid ones and mix well until a homogenous mass has formed. Divide the dough evenly between three
greased baking moulds (~5.5” / 14cm in diameter) and bake at 160°C (320°F) for 20 to 25 minutes. Then cool thoroughly by refrigerating for 4 to 5 hours. While the cakes are in the oven, it’s time to start on the frosting.
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RaspberryCreamcheeseFrosting
Ingredients butter
180 g
icing sugar
125 g
cream cheese
260 g
fresh raspberries
a. 50 g
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Tip
method
If the frosting is too runny, it may help to add an extra 20 to 30 grams of butter at room temperature. Blend well and refrigerate to make the frosting more spreadable. If, on the other, hand the frosting is too thick by the time the base has cooled, you may carefully heat the mass in a microwave oven to reach the desired texture.
Combine butter and icing sugar and beat the mixture using your blender’s highest setting until white and fluffy. Carefully fold in the cream cheese and then the raspberries until just combined. Make sure not to blend the mixture for too long and put the frosting in the fridge to set. Keep refrigerated until the base has fully cooled.
Assembly Once the base cakes have cooled down thoroughly, take the first one and spread it with an even layer of raspberry cream cheese frosting and add a selection of berries or other fruits to taste. Place the second base cake on top and push down gently. Then spread the second cake with frosting and add fruits as desired. Place the third cake on top to cover. Next, spread raspberry cream
cheese frosting all over the cake until it is fully covered from all sides and on top. Refrigerate for 30 minutes. Add another 1 or 2 layers of frosting depending on how thoroughly covered you would like the cake to be. Refrigerate for another 30 to 45 minutes to cool for the application of the chocolate drip. While the frosted cake is in the fridge, prepare the chocolate drip.
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Chocolate-
Drip
download SISTER-MAG.COM
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ingredients Whipping cream Chocolate (50%+ cocoa content)
125 ml 125 g
Heat the cream in a small pot and bring it to a short boil. Chop the chocolate and transfer the pieces into a bowl. Pour the hot cream onto the chocolate and stir until all the pieces have melted.* Set aside until it has cooled down to room temperature. Now pour the liquid chocolate drip onto the cold cake and spread it up to the edge of the top so as to make it run down the sides. The secret is to pour the roomtemperature ganache onto a cold cake so the glazing will cool while running down the sides and set, thus creating the drip effect. Top the cake with decorative items of your choice like seasonal fruit, macarons, or edible flowers. TIP If the chocolate doesn’t fully dissolve by stirring it in hot cream, consider setting the bowl over a water bath to melt it thoroughly. 161
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Photo: Melek Ă–zdemir
about the author Born and raised in Germany, Dilek studied food technology in Berlin. After a research period spent in England she chose cake design as her specialty and has since worked in London, New York City, and Berlin, among other exciting places. Her work has received much recognition including numerous scholarships awarded by the European Commission. Dilek gained much of her professional experience working with leading international confectioners and pastry chefs renowned for their outstanding creations. After many years spent abroad, she founded dilekerei in Berlin in 2013.
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bon
appétit!
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SISTERMAG RADIO
amber riedl
episode 1
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podcast
We love podcasts! On top of being fun to listen to, they're often inspirational and even educational. This is why we decided to start our own series of podcasts, sisterMAG Radio, inviting fun and creative people who we think you should get to know better!
listen here! Our first guest is AMBER RIEDL FROM CANADA, who has been based in Berlin since 2004. She is a start-up founder and started her first company in 2008 in the wedding industry, followed in 2013 by her second startup, Makerist, an online platform for DIY and crafting.
Amber talks to us about how it felt to move from Vancouver to Berlin, life in Germany as an expat, and why it is helpful to learn the local language. She also gives us a closer look into her professional life, from working at ÂťTransparency InternationalÂŤ following her degree in Political Science, to founding two start-ups.
She also discusses what it means to be an unsettled person always looking for new opportunities and how that has influenced her career choices. As for her studies, we discuss how they've aided her work and whether or not she would do it again.
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amber riedl Furthermore, she shares her experience as the head of a start-up, finding the perfect team, sharing responsibilities, and creating a company culture and
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mission that everyone feels comfortable working in. And, of course, we want to know: is everyone at Makerist a maker themselves?
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Amber’s Sewing Picks The most popular sewing project on Makerist right now:
Comfy sweatpants for kids
Trending fabric:
Jersey with lots of different patterns and designs
What the community loves:
Pattern construction and designing your own clothes for the perfect fit
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Rapid 5 with Amber
Who or what inspires you?
Colours (yellow is Amber’s favourite colour ;))
How would you describe yourself in 3 words?
Impatient, idealistic & curious
Your favourite DIY product from Canada?
Wax paper for transfer or ironing
Favourite working material?
Light cashmere wool for knitting
Your top 3 places in Berlin?
Leise-Park in Prenzlauer Berg with the kids, on a boat on the Spree (Berliner Welle), KaterBlau by the Spree
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The Book
By Its Cover
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Text: Elisabeth Stursberg
Flamingos are ballerinas among birds. They strut on long, stilted legs, beaming pink glamour with their radiant feather dress. The same cannot be said for jeans. Once a worker’s uniform, denim is a staple of most peoples’ wardrobes and might just be the most worn garment ever. But the reliable fabric is definitely not glamorous. Rather, jeans always adhere to something robust and fascinate only thanks to their ability to complement other pieces.
This makes the contrast between these two opposites, jeans and flamingos, particularly attractive to us. And since you can never have enough books, we’re introducing you to a few recent finds that first and foremost convinced us by their content, as well as covers that perfectly suit the subject of this section.
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The Book
No.1
»Raspberries & Cream at the Ritz« BY ZELDA FITZGERALD A collection of stories by the masterful Zelda Fitzgerald (in German). In eleven stories, the talented dancer, artist and wife – and one of America’s most important writers – illustrates the life of women during the Roaring Twenties. Her direct, elegant narrative style reflects this exciting era, which the young Fitzgerald couple mirrored perhaps more than anyone. The title of the work already sounds tempting, and the graceful cover doesn’t overpromise: Zelda Fitzgerald was among the most glamorous women of her time and her stories reflect this in a striking manner. At the same time, it reveals a decidedly feminine perspective which, despite obvious stylistic and thematic parallels, clearly distinguishes her work from that of her husband.
PUBLISHED IN 2016 BY MANESSE VERLAG
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The Book
No.2 »
Shock and Awe: Glam Rock and its Legacy« BY SIMON REYNOLDS
PUBLISHED IN 2016 BY HARPERCOLLINS
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A bolt of lightning divides the sky-blue cover, undoubtedly reminiscent of one of the most dazzling representatives of Glam Rock: David Bowie and his alter ego, Aladdin Sane. The feverish search for a kick, the urge to break boundaries and create something new, exciting, lasting – this is what author Simon Reynolds explores in this book in a well-discerned manner that doesn’t cloak his personal enthusiasm. While the stages of the seventies, a competition for the most exalted and imaginative, were home to the most radical of costumes, jeans, too, are firmly anchored in the sartorial time capsule of the era.
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PUBLISHED IN 2017 BY CALLWEY VERLAG
The Book
No.3 »My Way«
BY TIM RAUE
As splendid as the feathers of flamingos are, their colour has a very simple biological origin: carotenoids. The more natural the pigments absorbed by animals through their food, the more intense the bright pink. In this respect, the principle that top chef Tim Raue adheres to – namely, the ingredients he uses in his award-winning creations – are revealed in this book. Many of the more than 70 recipes come from Asian cuisine, an exquisite focus of his work. They are supplemented by 175
autobiographical narratives and illustrated with a series of exclusive photos from the private album of the native Berliner. »My Way« doesn’t simply inspire to cook, it also offers an unobstructed look behind the scenes. The pleasure begins with a haptic experience – the book is covered with a soft fabric ribbon and is pleasantly heavy in the hand.
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The Book
No.4
»Dressed. The Secret of Fashion« BY BARBARA VINKEN
PUBLISHED IN 2013 BY KLETT-COTTA VERLAG
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»The evolution of fashion has a system. The only question is, which one?« With this pondering, the publisher outlines the subject of this book. But if it really is a »game of rules,« which rules apply, and who are the players? The treatise explains why we like something when we like it and how it’s possible that our tastes change so rapidly in a very short time. Author Barbara Vinken is a professor of literary studies and romance philology in Munich and has already written several books on various themes in fashion. This work was even shortlisted for the Leipzig Book Fair Prize, a good indicator of its interest and relevance beyond fashion and design schools.
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The Book
No.5
50 Contemporary Photographers You Should Know« »
BY BRAD FINGER & FLORIAN HEINE
PUBLISHED IN 2017 BY PRESTEL VERLAG
This book’s cover already had us hooked! Do you also recognize the coincidental association between the river and the curved neck of a flamingo? The two editors of this photography book are art historians, one American, the other German, and present works of the most prominent photographers of our time. Many of the photographs are now famous and evoke a sense of déjà vu when you’re flipping through the pages. It makes you stop to think, »wait a moment – in which context have I seen this photo before?« Wolfgang Tillmanns, Ellen von Unwerth and Sebastian Salgado are just some of the celebrated names whose works are represented in this diverse collection. 177
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A celebration of art documenta 14 OPENS THE ART SUMMER OF SUPERLATIVES TEXT JULIKA VASILJEVA
10.6.-17.9.2017
10 June
documenta 14 Kassel/Κάσσελ SISTER-MAG.COM
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Nicole Eisenman
Mika Rottenberg
Video stills, 2017. © Mika Rottenberg, courtesy Andrea, Rosen Gallery
Every 10 years, it’s time: A huge wave appears on the shore of the art world. A wave that arises in the far distance, picks up speed, causes clamour, and lures several hundred thousand curious people to see the spectacle when it hits and leaves its treasures. The year 2017 is one of them: the
Nicole Eisenman in her studio, November 2016 © Sculpture Projects 2017. Photo: Hanna Neander
so-called art year of superlatives. Because not only does the documenta take place in Athens (08/04 – 16/07) and Kassel (10/06 – 17/09), but also the Venice Biennale
(13/05 – 26/11)
and the Sculpture Projects Münster (10/06 – 01/10). Artsy people, critics, and people fond of travelling, rejoice!
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The summer of art is opened by one of the most important exhibition series of contemporary art that takes place every five years for 100 days in Kassel: the documenta . Its first edition was in 1955 , 10 years after the Second World War. The big exhibition was initiated by the artist, art professor, and curator ARNOLD BODE (1900-77) , together with a group of enthusiasts. His vision was to initiate an international show with modern art in Germany. In order to realise his plans, Bode used the national garden show that took place in Kassel as a reason to create future-
8.4.-16.7.2017
8 April
oriented standards among the exhibition establishment, among others. The poorly restored MUSEUM FRIDERICIANUM at Friedrichsplatz in Kassel, with its unplastered, white walls offered the perfect setting to give the individual pieces of art their space. That way, the many paintings and sculptures did not only relate to each other, but also to the viewer. About 130,000 visitors saw the modern exhibition that succeeded in emphasising the spirit of optimism of the post-war society. At documenta , abstract art that was deemed degenerated and thus, banned during the Nazi era
Andreas Angelidakis
documenta 14 Athens/Αθήνα
Unauthorized (Athinaiki Techniki), 2017, installation view, Polytechniou 8, Athens, documenta 14. Photo: Angelos Giotopoulos
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After it was initially focused on modern art of Western Europe, it soon developed into a place of big debates about contemporary art and its current socio-political context over time. The documenta is entitled to address global questions. Accompanied by vivid public debates, it functions as a forum of reflection and as an instrument to rewrite art history and to redefine the contemporary exhibition practise. Starting from the concept of its respective artistic direction, every show developed into a unique event.
Cecilia Vicuña
Quipu Womb (The Story of the Red Thread, Athens), 2017, dyed wool, installation view, EMST – National Museum of Contemporary Art, Athens, documenta 14, photo: Mathias Völzke
was in focus. The documenta has maintained its ground-breaking effort and fascination, ever since. In 2017, it takes place for the 14th time and still presents itself as a constantly changing institution.
What makes the 14th edition so special are the two locations: ATHENS and KASSEL . At different places in both cities, selected museums, galleries, pop-up spaces and special spots become a connected exhibition area. Under the title »LEARNING FROM ATHENS«, a team of curators led by art director ADAM SYMCZYK gathered artists from all around the world. While the documenta is already in full swing in Athens, the preparations in Kassel are well underway. In some places in the city, you can already see some
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Annie Sprinkle & Beth Stephens
10.6.-1.10.2017
10 June
Sculpture Projects Münster
What should we learn from Athens?
Cuddling Athens, 2017, performance, EMST – National Museum of Contemporary Art, Athens,documenta 14. Photo: Stath Mamalakis
objects arise, like the biggest work of Kassel documenta 14 : The Parthenon of Books by MARTA MINUJÍN . Together with the art institution, the Argentinian artist collected books that either are published and distributed after years of prohibition or that are forbidden. The colossal artwork is considered to be a sign against the prohibition of texts and the persecution of their authors. The question that is asked most regarding the working title »LEARNING
FROM
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ATHENS«
is, »WHAT SHOULD WE LEARN FROM ATHENS?« Germany is skeptical in the discussion about the title. Not that long ago, the economic crisis in Greece was discussed on all channels. In Greece, the answer to the question reflects on the historical aspect: Athens is the cradle of democracy and civilisation. For Symczyk, Kassel and the Greek capitol are equal hosts; Kassel is not the central location anymore. The documenta becomes a traveller and therefore
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Zef Shoshi
Khvay Samnang
Preah Kunlong (The way of the spirit, 2017), 2017, Eleven masks made of woven vines, installation view, EMST – National Museum of Contemporary Art, documenta 14. Photo: Mathias Völzke
Tornitorja (The Turner), 1969, oil on canvas, Collection National Gallery of Arts, Tirana, installation view, EMST – National Museum of Contemporary Art, Athens, documenta 14, photo: Mathias Völzke
Aboubakar Fofana
13.5.-26.11.2017
13 May
Venice Biennale
Ka touba Farafina yé (Africa blessing), 2017, Fifty-four lambs, the African continent, indigo, pasture, and people, Agricultural University of Athens. Athens, documenta 14, Photo: Stathis Mamalakis
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iQhiya
The Portrait, 2016, performance, Athens School of Fine Arts (ASFA)— Pireos Street (“Nikos Kessanlis” Exhibition Hall), Athens, documenta 14. Photo: Stathis Mamalakis
A wave that arises in the far distance, picks up speed, causes clamour, …
a guest in Athens who comes back and asks himself the question: »WHERE AND WHAT IS HOME?«
The physical and metaphorical distance between Kassel and Athens makes a fundamental change by putting feelings of loss and longing into play. Athens itself is in a state of emergency. Many people are at subsistence level, and a wave SISTER-MAG.COM
of immigration has left obvious marks in this vivid city. Lots of closed institutions indicate the difficult situation of the country. Considering these circumstances,
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... and lures several hundred thousand curious people to see the spectacle
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it’s not easy to remember the significance of the history of Athens – unless you stand in front of the ruins of the old world, the temples. And then there is this art exhibition that takes place for several weeks, casts a spotlight on the city, and gives the world an insight to the art apart from the crisis. The documenta recalls where mankind stands, what it created, and where the way might really lead.
Marta Minujín
Payment of Greek Debt to Germany with Olives und Art, 2017, performance, EMST – National Museum of Contemporary Art, Athens, documenta 14. Photo: Mathias Völzke
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SISTERMAG INTERIOR IDEAS
Pink & Blue
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Text: Christina Rücker Photos: Lale Tütüncübasi In collaboration: INQOLOR & SYGNS
COUCH COMPANY Spring is finally here, bringing blue skies and pink sunsets in its tow. How fitting that this issue’s colours are PINK & BLUE. With temperatures not quite yet ideal for a picnic, however, we will gather at home and spread our blankets on the sofa – our guests this time: the girls from online shop inqolor. Together, we designed two sofasettings in the colours of this issue.
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Fine Art Prints
INQOLOR
Setting one
A PINK SOFA DREAM
Pom Pom pillow case
Rose-pillow case
H&M H O M E
INQOLOR
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Seeweed-basket The attentive online shoppers amongst you will probably have noticed the new kids on the block of interior outlets: the small online shop INQOLOR. Making one’s mark on the e-commerce world and setting oneself apart from the competition aren’t easy tasks but the sisters form a strong team and their passion for interior design Carpet sees them through.
DASHERZ ALLERLIEBSTE
Side Table
ZARA HOME
Pink Flamingo
SYGNS
H&M H O M E LAST OCTOBER, SISTERS DOMINIQUE AND DENISE LAUNCHED INQOLOR
Pink Cups
AND HAVE BEEN
INQOLOR
ENCHANTING US
Cactus vase
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WITH ITS CAREFULLY SELECTED PRODUCTS EVER SINCE. SISTERMAG 29 | 05 / 2017
Spathiphyllum
Setting Two DEEP BLUE HOME
Pillow
ZARA HOME
Carafe & Glasses
INQOLOR
Blue Blanket
ZARA HOME
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sisterMag Favourites Picture Frame Prisma in Gold
Glasses and Carafe with brass-finish
Small Jewel vase in blue
Magazine holder in gold
Aloe Vera Notebooks Set of 2
Print Monstera
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After centuries of pastel- or white backgrounds, we are overjoyed to return to darker shades for the design of our homes. For this, we no longer use »Effectwalls« (remember THAT »Red Wall«?), but dare to go bolder. A deep blue living room oozes sophistication Magic Bells and the furniture shines Kalanchoe much brighter against this backdrop than any white wall.
Picture Frame
INQOLOR
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» ONE OF THE MOST CRUCIAL ASPECTS OF OUR SHOP IS ITS AUTHENTICITY: WE ARE COMMITTED TO EACH DESIGNER AND PRODUCT FEATURED AND PUT A PREMIUM ON SUSTAINABILITY.«
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What is
?
INQOLOR is our online concept store for interior design accessories that make your home even more cosy and individual – true to our motto »staying IN is the new going OUT«. We refrain from the presentation of a typical online shop range but instead showcase our products within inspiringly themed worlds. inqolor is not set up to be just another faceless shop we are always approachable, here to communicate, listen to your requests, take on your comments and any criticism.
Our philosophy Living a life of colour is at the core of the inqolor brand but it is not about opting for a particularly colourful design but rather about »colour« as a representation of your individuality. We believe that you shouldn’t SISTER-MAG.COM
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be swayed too much but trends but instead find your own style – and that’s true for your outfits as much as the décor of your living room. One of the most crucial aspects of our shop is its authenticity: We are committed to each designer and product featured and put a premium on sustainability. We feel that otherwise we may as well not bother at all.
What is your favourite kind of flat for which to create an interior design? A huge pre-war flat with herringbone parquet and so many rooms you can create a completely unique function and look for each of them – a proper design playground. Wouldn’t you love a reading room with a tropics-inspired look and feel? But a tiny flat in which each corner is planned so as to best utilize every inch of space would be exciting, too.
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The sisters believe that each colour represents an individual type of person. And since colours are our theme for the year it was an obvious step for us to ask them to accessorize our sofas in style with PINK & BLUE in mind.
THE TWO RESULTS OF OUR INTERIOR EXPERIMENT COULDN’T BE ANY MORE DIFFERENT! YET, WHAT CONNECTS BOTH: THEY OOZE COMFORT, INSTANTLY. WE'RE WONDERING: WHICH TYPE ARE YOU, PINK OR BLUE?
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IMPRESSUM SISTERMAG – JOURNAL FOR THE DIGITAL LADY w w w. s i st e r - m a g . co m Chief Editor Operations
Theresa Neubauer Christina Rücker, Sophie Siekmann, Franziska Winterling
Fashion
Eva-Maria Neubauer (Fashion Dir.), Christina van Zon
Design
Theresa Neubauer (Art Dir.), Marie Darme, Lale Tütüncübaşı, Songie Yoon
Hair and Make-Up
Aennikin Aennikin, Tina Fischbach
Illustration
Jackie Diedam, Sarah Jane, Songie Yoon, Nicole Xu
Contributing Editors (Text)
Alex Kords, Christian Näthler, Christina Rücker, Sophie Siekmann, Franziska Winterling, Kim Ahrens, Barbara Eichhammer, Ruth Garthe, Imke Laux, Elisabeth Stursberg
Contributing Editors (Photo) Janine Graubaum, Kristin Block, Anny CK, Zoe Noble, Cristopher Santos, Lale Tütüncübaşı, sisterMAG-Team Contributing Editors (Food)
Melek Özdemir, Dilek Toparak
Video
Lale Tütüncübaşı
Set Design
Inqolor, Sygns, sisterMAG Team
Translation
Ira Häussler, Alexander Kords, Christian Naethler, Tanja Timmer, Franziska Winterling
Final Proof
Antje Ritter, Alexander Kords, Christian Naethler, Dr. Michael Neubauer
Published bi-monthly by Carry-On Publishing GmbH, Gustav-Meyer-Allee 25, 13355 Berlin, Germany. Re-use of content is only allowes with written permission of the publisher. There is no liability for unsolicited manuscripts and photographs. The Carry-On Publishing GmbH assumes no liability or guarantee for the accuracy, currency and completeness of the information provided. All information is provided without warranty. Contact: mail@sister-mag.com Management
Antonia Sutter, Theresa Neubauer, Alex Sutter
Sales
Alex Sutter (Sales Dir.)
Marketing
SISTER-MAG.COM
Antonia Sutter (Marketing Dir.)
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OUTLOOK
HYDRA GENIUS
SI ST ER M AG 29 SE CT IO N 3
Sky & Sea LI VE
IN JU NE
SEA
SKY
See you soon!