6
Editorial from Toni and Thea
11
Multimedia Index (List of all videos and downloads of this issue)
12
Contributors
18
40 French Film
New Film Column with Cordula Krebs 44 24 Hours Nice
sisterMAG Travel Feature about the city in South France 68
2
The Dance Feature: »The Wild Dance of Silk Skirts«
La Mode in Hausmann's Paris DIY dresses worn by Lindsey from Lost In Cheeseland
Entrée
66
Bookwatch France
92
Startup Spotlight: Your Extra Life
Salle de Bal
98
How to Make a Baby
128 Daddy's Corner
by Rebecca Lina
130 Your shirt? Sorry, but
Good To Know Section
101 Interview with Midwife
Edith Jung 105 Folate, Folic Acid,
Iodine: Our Info Feature 110 Expert Interview with
Dr. Annemarie Kurenz 114 Recipe Section 116 FOLATEfood
Recipes styled by Virginia Horstmann
Chambre Bébé
I'm wearing it, Darling Style Feature 144 Startup Spotlight:
Me&i 148 Time Out Section 150 Bookwatch Pregnancy 152 Moms in Germany
Interview with Isa Grütering
3
158 The Fashion Guitar Interview mit Fashion Bloggerin Charlotte
Elisabeth Weber – www.ellijot.de
96
164 Tomatoes of Provence
Food Feature by Salistudio 174 Startup Spotlight:
appetico 178 French Classics with a
An unvoluntary selfexperiment 222 Bookbinding – Episode
2: The iPad Book 224 Business Etiquette in
Twist
E-Mails
Exquisite sweets by Claudia Gödke
A helpful guide by Alex Sutter
200 Blogger Macaron
4
216 Digital Native Column
Special
228 All in the Bag – Part 1
Office bags, styled and photographed by Fashion Blogger Denise Kastull 246 Twitter-Guide for
Professionals The second part of our Twitter Special written by Antonia Neubauer 254 Startup Spotlight:
Save The Mom
cuisine
bureau
260 Inspiration française:
3 arrangements to make yourself by Emelie Ekborg 274 »L'Arrangement Flo-
ral« – sisterMAG Flower Party 288 Startup Spotlight:
BLOOMY DAYS
Illustration
by Elisabeth Weber ellijot.de
292 Edible Flower Story
Photographer Marte Marie Forsberg shows you recipes by chef Darren Wiffen 304 Floral Hamburg
A Guide by Elodie Love
Jardin
5
Subtitle
HEADING IN TWO COLOURS text NAME
CS
In September …
o Founding team at our COP p & Thea. You can see more
editorial from toni & thea
6
Finally it's time again, the new on the Champ Fleuri. The books put a sisterMAG N°9 is live! France, dance, particular emphasis on the religious flowers, and pregnancy are the main conflict
between
Catholics
and
topics of this issue. The novel »The Huguenots. A really great novel cycle! dance of the wild silk skirts« inspired Of course we not only travelled to us thereby - a book from the 13-part France in thoughts, but also sent Thea series »Fortune de France« by Robert together with our photographer Cris Merle. In this the history of France to Nice and Paris: Over 3,500 pictures
from Francois I to Louis XIV (1572 to are the result! Read the sisterMAG around 1630) is told with the noble travelogue »24 Hours in Nice« and see
family Siorac. The novels first take Lindsay of Lost in Cheeseland as the place on the family estate in the south model in our fashion spread in Paris. of France, then in Paris, in their house There we show five dresses (inspired
PHOTO CREDITS: CS = Cristopher Santos
| AL = Ashley Ludaescher
| TN = Thea Neubauer
ENTRﾃ右
Toni office party in August: Alex, . pictures of the party here
CS CS
AL
ﾂｻThe Wild Dance of Silk Skirtsﾂｫ 7
by the fall collections 2013) complete Party at BLOOMY DAYS, Berlin at the with DIY patterns and instructions end of August. Thanks to the many and walk the French capital in the great volunteers and participants it footsteps of Baron Haussmann.
was an unforgettable afternoon. You
We were especially excited about the can see the feature from page 256 extraordinary contributions that we onwards. received for the Jardin - our Flower The cover shooting was special fun section. Follow Elodie on a walk this time. We asked Jana Wolff, a through floral Hamburg or bind three fitness trainer from Freiberg, to be our beautiful, France-inspired bouquets model. She embodies once again the with Emelie. Who follows us on kind of woman we want to address with Instagram, has probably seen the live sisterMAG: all ages, all professions coverage of our Flower Arrangement and simple people who love life and who
Issue 8 | 2013
TN
8
Zuwachs zum sisterMAG-Team: Praktikantinnen Jasmin und Tina
TN
are open for new things. The cover was
multimedia: For this issue we not
photographed by Zoe Noble (known
only produced six new videos, but
as the photographer behind the blog
also started our own sisterMAG
端berlin). Together with her, the stylist
YouTube channel. There you find
Lena Schleweis, Sandra, sisterMAG
our tutorials, making-offs, Behind-
friend and daughter of the cover
the-Scenes organized in playlists.
model, designer Evi and me (Thea)
Brand new is also our own sisterMAG
we knew after a successful day once
Spotify account with music by and for
again, how important great teamwork
you. In the playlist #sistermag9 you
is. It's what makes sisterMAG special:
will find not only the music posted by
Everyone contributes his or her skills.
our dancers, but also your suggested
Thus, this time the contributor list is
soundtrack and the songs that we
longer than ever with photographers,
listed to during the preparation time
writers, models and videographers!
of the issue. You can follow us here
Speaking
and send us music tips directly via
of
sister-mag.com
video,
audio
and
Spotify (@sisterMAG).
ENTRÉE Styling (M&H) Cover: Lena Schleweis
Team vom Covershooting: Model Jana, Stylistin Zoë Lena, Designerin Evi, Sandra & Fotografin Zo
TN
In the meantime we are already working hard on finalizing N°1 of our new magazine title »CVmag« which will launch in October. Follow the countdown live on the blog (www.cvmag.com), on Facebook and Twitter. We're really looking forward to all your feedback! Eure Thea & Toni
Cover fotografiert von Zoë Nob
le
Issue 8 | 2013
9
TN
Cristopher Santos & Onn Halpern with Vanessa during our dance shooting
10
TN
Follow us here: You can not only find all of our past and current videos from the issue on Youtube, but there will also be exclusive content in our Channel, only distributed on YT and Google+. sisterMAG has its own Spotify-Channel ! There you can find the playlists of each issue with your pics, but also with the editors' favourites!
Paris crew: Charles, Cris, Lindsey & Rubi
Our new magazine starts with a brand new blog Here you can read a new mini interview every day!
ENTRÉE
Multimedia Index VIDEOS
Dance Feature – Ballett
Click on the image to go directly to the right page of sisterMAG
Dance Feature – Contemporary
Dance Feature – Hip-Hop
Dance Feature – Salsa
Bookbinding – Episode 2
DIY
24 hours in Nice
11
Book Tutorial
SCHNITTMUSTER
Robe 1 – Blue dress
Robe 2 – Rose dress
Robe 3 – Shift Dress
Robe 4 – Checked Robe 5 – Rosé dress dress
French Classics
Edible Flowers
Cake from the Flower Party
REZEPTKARTEN
FOLATFood
Contributors
Subtitle
HEADING INtext TWO COLOURS &
Photos
12
text
Photo text NAME
Nina Cotrell
Hürriyet Bulan
Emelie Ekborg
Denise Kastull
Antonia Neubauer
Marte Marie Forsberg
Zoe Noble
Donata Proske
Claudia Gödke
Ashley Ludaescher
Alex Sutter
Virginia Horstmann
Yossi Salis
Rebecca Lina Wilson
Elodie Love
Cris Santos
Jasmin Z.
Thea Neubauer
Video
Models Stefanie Gutzmann Lindsey Tramuta
Nina Cottrell Jana Wolff Onn Halpern Claus Kuhlmann Lucas Milhomem Xaver Neumann
Symbols
Design & Illustration Tina Bergs Thea Neubauer Elisabeth Weber Content Button: Brings you back to table of contents Jump Button: Brings you directly to the next article
ENTRﾃ右
dancers
proof
stylists
Manuel Sanz Diaz
Susanne Bauder
Denise Kastull (Fashion)
Kayla Danika Henry
Marina Engelhart
Evi Neubauer (Fashion)
Cristopher Santos
Chinyere Feasey
Jasmin Z. (Fashion)
Vanessa Schﾃｼmmelfeder
Simone Haffner
Charles Gillman (Makeup)
Isabelle Koelling
Ruby Jones (Hair)
Katharina Kraatz
Lena Schleweis (M&H)
Sabrina Bﾃ､cker
Amie McCracken
Natasha Haimovich (Food)
Kathrin Greyer
Marisa Nﾃｶldeke
Thea Neubauer
Donata Proske
Donata Proske
Tanja Timmer
Antje Reiche
Lyudmyla Tymchuk
translation
Jasmin Z.
Location: Link to Google Maps Photo-Button: Camera shows you (more) pictures Link to Pinterest Board
Rachna Sahni
External link Internal link Sound: Symbol shows the link to music or sound snippets
A magnifying glass shows you a picture enlarged (iPad) or on Pinterest Shows you a download (e.g. our recipe cards)
13
v
G N I C N A D R O F S G N O S m u i g l e b n i s s e j @ , a l l e t s i _ a h t n a on @sam
& @eir y s x
n u F f O s u i n e G – s e d a n e r G Lo v e c i t p y l a c o p A e c n a D – e á n Janelle Mo d n o B s e m a J – s l r i G r o f g Scoutin
16
sister-mag.com
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THE WILD DANCE OF SILK SKIRTS The big themed feature in sisterMAG N째9
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VIDEOS Onn Halpern PHOTOS Cristopher Santos STYLING Lena Schleweis CREATIVE DIRECTION Issue 9 | September 2013 Thea Neubauer
Contemporary
Kayla is a 2011 graduate of The School of Contemporary Dancers, in affiliation with The University of Winnipeg where she received her Bachelor of Arts with Honours.
18
Watch the
Kayla Danika Henry
video
sister-mag.com
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19
Issue 9 | September 2013
Kayla Danika Henry 20
sister-mag.com
Contemporary
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Kayla has recently left Winnipeg, Manitoba, Canada, where she was dancing with Canada's longest-running contemporary dance company, Winnipeg's Contemporary Dancers (WCD). She has appeared in works with WCD since 2011 by several choreographers, including WCD artistic director, Brent Lott, Sasha Ivanochko, and Johanna Riley. Aside from WCD, she has also worked with Odette Heyn-PROJECTS in collaboration with the Winnipeg Symphony Orchestra since 2010. She has twice traveled
to Ottawa, Ontario to perform in The Canada Dance Festival, has toured to New York City, New York and Toronto, Ontario with Odette HeynPROJECTS. As well, Kayla has worked closely with choreographer Constance Cooke, with performances in Victoria and Winnipeg, Canada. Kayla has also worked professionally with choreographers Menaka Thakkar and Stephanie Ballard. Upcoming projects include an appearance with company @tendance/C. Medina in Vienna, Austria December 2013.
Issue 9 | September 2013
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Kayla Danika Henry 22
sister-mag.com
Contemporary
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KAYLA'S MUSIC SELECTION EMINEM Beautiful (Instrumental) NINE INCH NAILS And All That Could Have Been
23
HAUSCHKA Schoenes Madchen
Listen to the songs on
and follow the #sistermag9Playlist!
Issue 9 | September 2013
Ballet
Vanessa Sch端mmelfeder
24
The sisterMAG office knew Vanessa primarily as the fashion blogger behind MIDNIGHT COUTURE . For us she put on her pointe shoes
sister-mag.com
and tried to teach us the basics of ballet. On the following pages you can listen to Vanessa's music selection and read about her approach to dancing.
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25
Watch the video
Issue 9 | September 2013
Ballet
Vanessa Sch端mmelfeder
26
For Vanessa Sch端mmelfelder ballet is far more than pink tutus and a girly way to pass some time. Every ballet dancer sacrifices his or her childhood and youth to just have the chance to gain footing in the spotlight of the stages around the world. You
sister-mag.com
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27
have to love the challenge, otherwise the pain and mental strain will break you. Though herself not a professional ballerina, ballet means the world to Vanessa. Her daily training routine makes it more than just one of those hobbies you have running on the side.
Issue 9 | September 2013
Vanessa Sch端mmelfeder 28
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Ballet
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VANESSA'S MUSIC SELECTION JEAN ELAN FEAT. COSMO KLEIN Feel Alive AVIVII Wake me up SOUNDTRACK VON SMASH
Issue 9 | September 2013
29
Salsa
Lyudmyla Tymchuk & Manuel Sanz DĂaz
30
Myla and Manuel have been competing in ballroom dancing tournaments on the highest level since May 2013. Besides work and university, they devote multiple hours every day to their art. The pair's repertoire includes International Latin and Standard as well as American Rythm and Smooth.
sister-mag.com
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As performers they want to enchant their audience, draw them in and move them. When teaching Myla and Manuel want to share their passion for dancing with their students. They want to convey some of the love that connects them to their art.
31
Watch the video
Issue 9 | September 2013
Lyudmyla Tymchuk & Manuel Sanz DĂaz 32
sister-mag.com
Salsa
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MANU'S STORY Everything starts by chance. When I was 13 years old I was doing Karate. Then my parents started to dance for fun and I discovered that I also liked it. One day I told my mom: ÂťI want to exchange my karate life for dancingÂŤ and my parents encouraged me from the very first moment. From this day on I practiced very hard almost every day. I reached the highest category in dancing with my first partner (with whom I danced for 7 years) in less then a year. With my second dance partner I got into the finals of the Spanish Championships in Latin and Standard and travelled a lot around the world. We lived in China for six months dancing an awesome tour in 27 different cities. This was really a great experience. And, finally and I do not know how, I ended up in Berlin, where I found my current dance partner, Myla.
33
Issue 9 | September 2013
Salsa
MYLA'S STORY I started dancing pretty late, normally you start at the age of 5 or 6. I was sixteen, even so, I wanted to dance ballet. This was my dream since I had been 6 years old. But unfortunately, nobody could take me to classes because of work. So, I had to play piano, which was OK, but not really what I wanted to do. When I was 13 my family moved to Germany and 3 years later I walked into a dance studio on accident. I stood there with my mouth open and knew in this second: »Yes! This is what I had been dreaming about.« From that day on, my parents have supported me in every way they could. After I finished school I decided to go to the United States to gain new dance experience, to learn American Rhythm and Smooth as well as to teach dancing, compete and to do shows. Finally, I came back to Germany to study and I am very happy that I met Manuel on accident and I am looking forward to gaining great new experiences with him!!!
Lyudmyla Tymchuk & Manuel Sanz Díaz
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sister-mag.com
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MUSIC SELECTED BY MYLA & MANUEL MARIAH CAREY Endless Love TOM BOXER Deep In Love MARC ANTHONY Vivir mi vida
Cristopher Santos 36
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Hip-Hop
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Watch the video
The name Cristopher Santos should be very familiar to readers of sisterMAG. As a professional photographer he has been part of every single issue since the very first publication. For ÂťThe Wild Dance Of Silk SkirtsÂŤ he surrendered his camera to Thea and stepped on the dance floor himself. Read about his path to hip-hop on the next page.
Ausgabe Issue 9 | September 2013
37
Hip-Hop
Besides photographing for sisterMAG, Cristopher is first and foremost a dancer. Starting at the age of 12, he followed in his brother's footsteps as a breakdancer. Long before the days of YouTube, Cris first learned to dance by watching recorded music videos on TV and copying the dancers he saw. In high school Cris continued formal training in tap, jazz, ballet, and other forms, eventually finding his current passion in hip-hop and salsa. Both of these street dances give Cris the freedom to fully express himself.
Cristopher Santos
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sister-mag.com
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Issue 9 | September 2013
Cristopher Santos 40
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Hip-Hop
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CRIS' MUSIC SELECTION JAY-Z Tom Ford MIGUEL Sure Thing NAS & DAMIAN MARLEY Nah Mean AFRIKA BAMBAATAA & SOUL SONIC FORCE Planet Rock JAMES BROWN Super Bad
A HUGE THANK YOU TO THE IssueDANCERS! 9 | September 2013
41
Part 1 of the new column: Talking film with Cordula Krebs of STUDIOCANAL
FRENCH CINEMA text CORDULA KREBS
& THEA NEUBAUER
photos ASHLEY LUDÄSCHER
42
Be it at a party, on a date or at work:
several
at some point the conversation
essentials
always turns to the topic ‘Film and
home entertainment appliances and
TV’, possibly triggered by a remark
digital rights management in the
concerning the latest blockbuster
film industry, it crossed our mind
or because one has met one’s soul
that it would be great to share this
sister who is just as passionate about
knowledge with our readers in a
a series as oneself.
café-column. From now on, Cordula
As scripted motion pictures still play
will meet up with the sisterMAG
an important role in today’s world, it
editorial team on a regular basis and
has always been our wish to dedicate
you will eventually be able to read
more space to this topic in one of our
all about the topics we discussed in
sisterMAG issues. We have finally
the forthcoming issue. Of course,
found an expert supporting us in the
you are more than welcome to send
sphere of television and film with her
us questions and topic suggestions
inside knowledge: Cordula Krebs
in the field of film and television
is the Head of Marketing Home
to
Entertainment & New Media at the
can just as well use the hashtag
production and distribution company
#sisterMAGfilm
STUDIOCANAL. After having spent
@sister_mag.
sister-mag.com
evenings of
discussing
series
premieres,
mail@sister-mag.com when
the
or
you
tweeting
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s e t i r u o v a f s ' a l u d r o C Those French films are absolute classics:
Le Grande Illusion BUY
Alphaville
Belle De Jour
BUY
BUY
César Et Rosalie Le Cercle Rouge BUY
BUY
That Obscure Object of Desire BUY
It was on a hot summer day when I
the parting of the ways. »If I had to
first met with Cordula for our ‘Café
describe French films in only one
Column Talks’ at Litfassplatz in
word, I would probably describe
Berlin. While we chatted over our iced
them as babble films«, says Cordula
coffees, we soon got talking about her
when asked about her personal
work at STUDIOCANAL and so the
assessment. »When you think about
focus country for the upcoming issue
French films, you instantaneously
became the topic of our conversation
think
since STUDIOCANAL belongs to the
gesticulations at a vast speed but also
French parent company CANAL+,
about the storylines that nevertheless
owner of the third
manage to stay extremely close to
largest film library
the actors and their peculiarities.«
in the world.
A perfect example for these attributes
If I had to describe French films in only one word, I would probably describe them as babble films.
about
discussions
and
–
is »The given name«, a motion
you either love it,
picture released in 2012, which
hate it or don’t
forgoes without an extensive set but
understand it –
rather lives on the conversations
this
and ludicrous situations that evolve
French
film
medium
is
Issue 9 | September 2013
43
Cordula's favourites This selection of brand-new French films are absolute musts:
Rust And Bone
Delicatessen BUY
BUY
44
Ernest & Celestine BUY
Delicacy
Coco Before Chanel
BUY
La Haine BUY
BUY
between the main characters. They
‘But there is so much more to French
meet at the dinner table for a quiet and
film than just wordily comedy‘;
harmonious meal, which soon turns
Cordula explains. Not only did the
into a frenzy when old grudges are
brothers Lumière invent the so called
revived and a series of family secrets
Cinématograph at the end of the 19th
are revealed. This movie succeeds to
century and hosted the first private
be open and realistic and narrates
screening in Paris – the French
about life in an unprettified way
created one of the most influential
without having to rely on ‘production
movements that cinematic history
value’ or action elements. That’s how
ever witnessed: The Nouvelle Vague
the French do it.
at the beginning of the 1960’s. ‘In a
And there are more titles like that:
passionate attempt to revolt against
‘Welcome to the land of Ch’tis’ (the
the well-trodden paths of the perfect,
example par excellence from 2008),
yet boring studio productions, film
‘The
‘The
directors such as Truffaut, Rohmer
Fabulous Destiny of Amélie Poulain’
and Godard grabbed their (hand)
(2001) – all of them belong to the
cameras
range of the most successful movies
way it really was: straightforward,
brought forth by French filmmakers.
spontaneous and poetic’.
Intouchables’
sister-mag.com
(2011),
and
captured
life
the
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France is also at the forefront when
who return try to resume their former
it comes to current trends: instead
lives while surreal phenomena impede
of waiting for new hype series from
their endeavour. ‘It is something
the U.S., the Europeans produce
completely new. You can actually feel
series with sophisticated and complex
that the series was not produced in
storylines themselves. Cordula is
the States. There is something dark
especially enthusiastic when it comes
and mysterious to it’. As ‘Le Monde’
to a series called ‘Rebound’. ‘I was
titles in its positive review, ‘Rebound’
sceptical at first but the series is
marks the revival of the fantasy genre.
incredibly well done with a production
There is probably one final question
value that comes close to those
that
of American formats. And what is
Cordula: Is there any space left in my
probably most important: the series
life for a new series? Next time she will
is
suspense-packed.
put us into the picture about how she
In each episode the fate of one dead
manages and organizes her life full of
person that used to live in a French
series and movies and brings it in line
mountain village is elucidated’. Those
with her work at STUDIOCANAL!
exceptionally
worries
series
addicts
like
Issue 9 | September 2013
45
46
sister-mag.com
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Of course we could not produce a whole issue on France without traveling to the country of baguettes and café au laits ourselves. For our September issue we went to the port town in the South East of France that resembles best the mentality and flair of the Côte d’Azur: Nice, 30 km away from the border of Italy, located between Cannes and Monaco. Immediately after our arrival we took our camera and the city map with us to explore the city because we were pinched for time. After our return to Germany I calculated again: All in all we spent exactly 24 hours in Nice. You will therefore get to know 24 highlights of our vacation: they are situations, sights, places or maybe even a specific type of ice cream. You can get another impression from the Nice video
we shot. Come with us to
Nice to discover this Mediterranean heaven!
Issue 9 | September 2013
47
More photos!
Harbour
In walking distance of the Quai des Docks we lived in a tiny apartment in the Rue Arson. The blue Port-sign saved us more than once when we drove around Nice in our red Cabrio, giving us a sense of direction.
48
Nice's harbour is one of the most important ones in the Mediterranean See. If you travel to Nice by boat, you will get an astonishing view of the Promenade des Anglais surrounded by palm trees and a first glimpse of the Mediterranean charme of Nice.
sister-mag.com
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The Quai des Docks offers plenty of bars and bistros. »Le Pecheur« is a great tip for sea food dishes, but the view over the harbour with the yachts and fisher boats comes with quite a price!
quai des docks
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After a long day of travels we were searching for a restaurant that wouldn't totally throw our sisterMAG travel budget out the window. Luckily we found »Les Garnuches«, located between the harbour and the Place Garibaldi. Kept in dark colours and covered in ivy, the restaurant surprised us not only with an outstanding main course (clod), but also with the most incredible desserts: Creme Brulée and an apple crumble with vanilla ice cream. les After dinner we happily set out to garnuexplore Nice's nightlife.
ches
When we were crossing the Place Garibaldi and walked through the entrance hall of the MAMAC, we suddenly heard music from a plateau behind a steep staircase. In the backyard of the museum with the Thêátre National de Nice in the backgound, locals and tourists alike where dancing a slow Tango [5]. Cris felt inspired and asked a Lady for a dance. I was enchanted and watched from the side.
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The Musée d'Art Moderne et d'Art Contemporai (4), short MAMAC, is a museum for modern art, located on the Promenade des Arts in Nice. Designed by Yves Bayard, the museum opened in 1990. The collection includes around 400 pieces from the period between the 1960s until now with pieces from the new realists Yves Klein, Niki de Saint-Phalle, the pop-art artist Andy Warhol, the minimal and conceptional art, the school of Nice and the SupportSurfaces group.
sister-mag.com
MAMAC
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[7] Discovered in one of the tiny streets: a French chef, who could have starred in one of the famous French classics, on a cigarette break.
cours saleya
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When night falls Nice gets even more intriguing [6]. You can walk around the entire night and the town is full of people. You can even get a scoop of ice-cream at 11.00 pm. On winding paths we made our way through the old centre, Vieux Nice, and already passed the ice-cream vendor Fenocchio (see point 19) which was surrounded by a huge crowd of people. We walked past the cathedral and stumbled upon a long
square and were suddenly surrounded by the murmour of nightly visitors. Without intending to, we discovered the Cours Saleya [8], Nice's famous market square. During the day you can buy fruits, vegetables and flowers (see point 14), but during the night souvenir and handicraft-stalls take over.
Issue 9 | September 2013
Nice's colours! I can't even remember how often I had to stop just to stare at the buildings or the sea, in awe of the vivid colour combination created by nature and architects. 52
colours
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Nice itself comes across as a ragged but beloved town full of mediterranean flair. One of the reasons it is the perfect place to go shopping for antiques and knick-knack of long past years.
53
The best way to explore Nice is on foot. Especially the old town centre is impossible to navigate by car, but parking lots are easy to come by. Most people use their scooters to get around quickly. The town centre and even main roads are packed with those typical vehicles.
getting around
Issue 9 | September 2013
54
The Promenade des Anglais is a celebrated promenade along the Baie des Anges in Nice. Before Nice was urbanized, the coast of Nice was just bordered by a deserted band of beach. Starting in the second half of the 18th century, the English took to spending the winter in Nice and initiated the construction of a walkway along the sea. For the local inhabitants, the Promenade des Anglais has simply become the
sister-mag.com
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PROMENADE or, for short, LA PROM. On Sundays, bicyclists, babystrollers, and whole families can be seen out for a stroll along the Promenade. Aside from numerous events such as the annual Carnival or the Battle of Flowers, that take place along the Promenade, the Promenade has its blue chairs and cabanas perfect for
promenade
a lazy time along the Mediterranean and for contemplation of the azure water of the Bay of Angels.
Issue 9 | September 2013
What looks like a spontaneous snap shot, took Chris and me an eternity to get on film. We waited for the (not so brave) Adonis to take the plunge and jump of the cliff. But it turned out great, didn't it? The colour of the Mediterranean Sea is just breath-taking.
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Issue 9 | September 2013
58
flower market
sister-mag.com
Just 5 minutes off the beach is the square Cours Saleya, which provides a beautiful setting for the famous market, open all-year-round. There are two man sections: the flower stalls with their opulent bouquets smelling of summer and holidays on the western end and a splendid food market on the eastern part, packed with long tables overflowing with exotic spices, fresh fruits and vegetables, pies and candied fruits. Surrounded by restaurants and cafĂŠs it's the perfect place for an extensive breakfast, a good cup of coffee or, once the market closes in the evening, strolling past the souvenir stalls and an amazing Mediterranean dinner.
cours de saleya
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My most trusted companion during our trip to Nice and Paris was my iPad. Without my mobile phone (read Digital Native Column, Page 200) it offered the opportunity, through different on- and off-line apps, to navigate the city and read up on its history and landmarks. The most helpful apps proved to be: ― Nice map ― Nice ― Nice/Cannes: Wallpaper City Guide ― Nice off-line map, guide, hotels
Issue 9 | September 2013
candied fruit
Candied fruit developed as a way of preserving the bounty of the countryside, plentiful with peaches and melons that would ripen and rot before they could be enjoyed. By replacing the fruit's natural water content with a highly concentrated sugar syrup, the fruit could be preserved for up to a year. The result is
a densely sweet, softly glowing confection that takes a month or more to make. In the Middle Ages the popes in Avignon enjoyed the rich confiserie. Today fruit confits glisten in the windows of patisseries and confiseries throughout the south of France and northern Italy. With added eau-devie, rum or cognac for flavour they are also used in baking.
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Fenocchio is a wellknown ice cream parlour. Still managed by the owner, it offers flavours such as lavender, thyme or black olive. 62
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fenocchio
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In Nice's old town centre a multitude of different boutiques, souvenir-shops and tiny individual stores await visitors.
shopping
waterfall
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200 steps
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The CASCADE DU CHATEAU is an impressive, artificial waterfall that was built during the 18th century. It is located at the bottom of the Colline du Ch창teau. Above the waterfall is an observation deck. During summer a venue right next to it is used for openair concerts. The view is stunning, Nice and the Baie des Anges are right at your feet.
Issue 9 | September 2013
Colline du Ch창teau is known for being the most beautiful, romantic viewing platform the city offers. There is no castle to find because it was destroyed in 1706 due to orders from Louis XIV. Nonetheless, the Castle Hill still is an attraction and worth taking the steep way up. Especially at night you will meet a large crowd of people there to have a look over the harbour, the bright, red roofs and the shining domes, the narrow alleys and all of those gardens of Nice.
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Issue 9 | September 2013
The Hunchback of Notre-Dame
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Set in 1482, Victor Hugo's novel is a meditation on love, fate, and politics with unforgettable characters – Quasimodo, hopelessly in love with the gypsy girl Esmeralda, the satanic priest Claude Frollo, Clopin Trouillefou, king of the beggars, and Louis XI and set in and around the Cathedral of Notre-Dame. Victor Hugo: The Hunchback of Notre-Dame, Woodsworth Classic Paperback
| Kindle Edition
Queen Jezebel
The ageing Catherine de' Medici has arranged the marriage of her beautiful Catholic daughter Margot to the uncouth Huguenot King Henry of Navarre. Margot, still desperately in love with Henry de Guise, refuses to utter her vows. But even Catherine is unable to anticipate the carnage that this unholy union is to bring about. Jean Plady: Queen Jezebel, Arrow sister-mag.com Kindle Edition
France
Zhe Return of Mar
In 1560 the inventive peasant Ar almost persuaded the Parliame was Martin Guerre when a man court, denounced Arnaud, and r to the identity, property, and wife Deftly written to please both the specialists, this book describes ordinary familie the past, and the creation of literary legends. It i psychological narrative on the line between self-
Natalie Zemon Davies: The Return of Martin Guerre, Harvard U Paperback
rtin Guerre
rnaud du Tilh had ent of Toulouse that he n swaggered into the reestablished his claim e of Martin Guerre. e general public and s, especially women of is also a remarkable -fashioning and lying.
University Press
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Catherine de Medici...
... Renaissance Queen of France. Poisoner, despot, necromancer - the dark legend of Catherine de Medici is centuries old. In this critically hailed biography, Leonie Frieda reclaims the story of this unjustly maligned queen to reveal a skilled ruler battling extraordinary political and personal odds - from a troubled childhood in Florence to her marriage to Henry, son of King Francis I of France. Based on thousands of private letters, it is a remarkable account of one of the most influential women ever to wear a crown. Leonie Frieda: Catherine de Medici - Renaissance queen of France, Harper Perennial Paperback
| Kindle Edition
Courtesan
The Court of François I is full of lust and intrigue —a different world from the country life Diane de Poitiers led with her husband. Now a widow, Diane is called back to Court, where the King’s interest marks her as an enemy to his favourite, Anne d’Heilly. But she finds an unexpected friend in Prince Henri. Their friendship deepens and despite daunting obstacles, Henri’s devotion to Diane never wanes; their passion becomes one of the most legendary romances in the history of France. Diane Haeger: Courtesan, Three River Press Paperback
| Kindle Edition
PHOTO: Cristopher Santos
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The Three Musketeers
Populated by some of the most famous names — D'Artagnan, Athos, Porthos, Aramis, Cardinal Richelieu — Dumas offers a rousing read. It traces an aspiring Musketeer's path to 17th-century Paris, where he encounters intrigue, romance, and thrilling swordplay. Alexandre Dumas: The Three Musketeers, Woodsworth Classics Paperback
| Kindle Edition
La Mode in Haussmann's Paris
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Fashion & Styling: Evi Neubauer
Mak
keup: Charles Gillman
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| Hair: Rubi Jones
| Model: Lindsey Tramuta-Morel Issue 9 | September 2013
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Dark blue dress made of soft wool with bow detail on one shoulder.
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Place de la Republique
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Baron Georges-Eugène Haussmann was from 1853 to 1870 Prefect of the Department Seine. Napoleon III. noticed the administration specialist through his work on road networks, school administration and the water supply in provincial towns and saw in him the man to realize his ambitious goals in terms of the transformation of Paris. He appointed him Prefect of Paris and endowed him with extraordinary powers. Issue 9 | September 2013
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Flared dress with rose pattern. Important detail: Many beetle brooches Dress – Download | Brooches: beauty_and_style pinned to the shoulders of on eBay | Shoes: Magnanni | Belt: Vintage | Earrings: H&M the dress. Issue 9 | September 2013
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Dress – Download
| Wedges: Prada | Belt: H&M | Sunglasses: private
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Haussmann set clear architectural rules, for example, a minimum room height of approximately 2.60 meters. The facades should visually enhance the perspective of the streets through common lines. Typical Haussmann buildings are divided into three classes: for the wealthy with high reception rooms, in the second class the Belle Etage could be used by the owner, own entrances existed for the staff and the third class is the equivalent to the normal tenement with equal floors and shops on the ground floor. sister-mag.com
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2,60 m
Robe 5 Pink dressed paired with lightblue cardigan.
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Issue 9 | September 2013
1 STARTUP SPOTLIGHT
YOUREXTRALIFE yourextralife.com @yourextralife fb.com/yourextralife
IDEA
YourExtraLife is a real-life game, where people complete reallife challenges by taking pictures. It’s all about trying new things and getting out of your comfort zone.
2 We were bored. As young professionals, we realized each week could easily become a copy of copy of the previous ones. We would always go to the same bars, with the same people, watch the same TV shows, cook the same meals, do the same things with our girlfriends.
90 We’ve been bootstrapping for a really long time. We had a small seed investment back in January, but we used it to hire two senior iOS developers. We’re currently fundraising to build the next version and expand into new markets.
4
FINANCE
We earn money through partnerships with brands. YourExtraLife is also a marketing platform that allows brands to associate themselves with powerful emotions lived through challenges. There are so many different ways they can engage their audience on mobile with our platform, we’re just getting started.
5
REVENUE
We’ll be the biggest real-life game in the world, having a really diverse community trying new things and sharing awesome ideas. YourExtraLife could easily become an amazing contextual app,
6
INSPIRATION
By looking around us, we realized a lot of people were also having this problem. Routine can become a true passion killer. We want to spicen up people’s daily lives, by getting them to explore creative avenues.
3 We have to learn everything. We started this business with close to no experience. Four guys, fresh out of school, with different backgrounds, wanting to
GREATEST CHALLENGE
work on a project to get people around the world to try new things. It is a pretty ambitious project, it requires a lot of focus, and most of the time we have no idea what we’re doing. 91
where people get different challenges depending on who they are, what they like, and where they are. The Asian market is also a natural fit for us. We’d like to have a strong presence there as soon as possible.
FUTURE PLANS
The real-life gamification space is getting more and more crowded: there is clearly something happening there. I think our biggest competitor is OneFeat: they have a pretty decent product, but the philosophy behind it
7
is quite different. We’re really into getting people to live meaningful yet fun moments, they are more into jackass-ish/silly challenges. We also have a lot of indirect competition with self-improvement applications.
COMPETITORS
8 Sam Chenard (Designer), Philip Barclay (CEO), Gheorghita Catalin Bordianu (CTO), Sam DG (Head of content), f.l.t.r.
I started this project as soon as I finished school. I studied advertising, and I have a background in Computer Science. I also used to have a blog, which attracted close to 200k unique readers over a year.
FOUNDER'S PAST
George has a master in Computer Science from McGill. He worked in a Paris-based startup for 3 years. Sam DG was doing his master in computational linguistics. Sam Chenard was an accountant at PwC.
92
The colorful part of the identity represents the diversity of what we want to explore with the project. We wanted something both colorful and classic, which is why we're also using a lot of black and white everywhere. It makes the colors much more vivid.
We’re moving a lot, depending on what we have to achieve. Before the launch, we spent most of our time in Quebec City, or in our hometown. This was awesome for the focus, we could work on the product everyday
11
12
COLOURS
without having to worry about anything else. Right now, we’re in San Francisco, and we really feel like this is where it is happening. There is a lot of experience, and you get proper feedback.
CITY
9
FIRST TEAM MEMBER
We hired a web integrator to help us with the website. He has been helping us with multiple small tasks since then. He is one of George’s friend, a Romanian named Andrei.
10
NAME
We didn’t like all these trendy names à la something.ly and something. YourExtraLife represents the essence of the product. The Extra part is polysemic. It both means additional
and extraordinary, like adding an Extra layer on top of Your Life. Extra Life is also a good allusion to videos games, which strongly inspired us while building this. 93
Most of our time is spent on Google Docs, Photoshop, and TextMate.
Tuna. A lot of tuna. Apples also.
13
14
MOST OFTEN USED SOFTWARE
FOOD
A precautionary tale on folic acid - with a wink
HOW YOU MAKE A BABY text by REBECCA LINA WILSON a.m.,
fertilize it, but those come from Daddy
temperature 99.64°F, ovulation test
but if Daddy’s never home, then this
positive, I have just snuggled up in bed
can’t work. So what are we gonna
again and am delighted that my five-
do? You promised that I would finally
year-old daughter is still fast asleep
have a brother and a sister next spring
in a blissful slumber. Unfortunately,
and it takes nine months and now
my joy does not last for long and my
it’s August, so September, October,
child is wide awake from one moment
November, December, January, in May
to the next, just as usual, and talks a
or April, Mommy?«—»Umm, yes, in
blue streak, runs to the bathroom and
May, honey, that’s right, but Daddy isn’t
starts singing. Well, it is actually more
home today.«—»But that’s not fair, it
of a screeching singing »Mommy can
all takes too long and I can’t wait until
make a baby; Mommy can make a
summer. Mommy, I’ve been waiting so
baby; Mommy can make a baby!«
long. What are we gonna do?«—I am
I—still sleepy and not really in the
confused…siblings? Who said anything
mood yet to explain to my kid that this
about siblings? Wouldn’t a brother or
is not something I can do by myself—
a sister be enough to begin with? And
decide to go back to sleep and wish for
why can my child count nine months
a cup of coffee… »Mommy?«—»Yes,
ahead? Ahh! And why does she know
honey?«—»I have been thinking. So,
all this? Well, yes, I have explained the
you can’t do it all alone, because you
story behind the ovulation test to her
need an egg for the baby that is in
but all these other things? Why on earth
your tummy and those little tadpoles
do children have to be so premature
that swim to the egg really fast and
these days and where in the world do
Sunday
96
morning,
sister-mag.com
9:30
CHAMBRE BÉBÉ
PHOTO: Ashley Ludäscher
97
Blogger & Designer Rebecca Lina – Elfenkind Berlin
they hear about all these things? We
to me comes to my mind. I had asked
do not even have a TV. »Mommy?«—
him what good I could do for my unborn
»Yes, honey?«—»I’m gonna go have
child. He told me to pay attention to
some cereal and you have to take this
a healthy nutrition, to exercise and
pill, so my siblings will be as smart as I
to definitely take folic acid. Alrighty! I
am! And I’m gonna call Daddy and tell
might not have a little Einstein yet but
him to come fly here right now, so that
she is definitely heading in the right
I can finally have my siblings.« This
direction to become a very smart girl.
little lady has everything under control
I cannot wait to see if it works again
and I finally get to make some coffee.
with my next child.
Something my gynecologist once said
Issue 9 | September 2013
98
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CHAMBRE BÉBÉ
GOES NUTS: THE SENSE OF TASTE text first published on ISS-ERLAUBT.DE A desire for pickles? An aversion to your favorite food? No doubt, your hormones are going wild and change your sense of taste. You also have an enhanced sense of smell so that you might suddenly feel sick although the kitchen smells like your favorite food. Especially during the first weeks of pregnancy, your hormones (e.g. progesterone, human chorionic gonadotropin/ hCG, estrogen) operate at full stretch in your body to perform a small miracle. Your body adjusts to having to provide for another human being. Among other things, the hormones stimulate cell division (proliferation of cells) and the development of the placenta. Your blood volume increases as well to provide for the growing life in your womb. This all takes a lot of strength but little extra energy. Your senses are sharpened and help you with your selection of food. You find it easier to avoid food that might harm you and the growing life inside you. Drinking coffee makes some women feel queasy, and even the mere thought of chocolate can cause nausea. Pregnant women often avoid alcohol, nicotine and spicy food instinctively. In contrast to the aversions for certain food, cravings
Issue 9 | September 2013
99
Good-To-Know 100
do not always have something to do
Did you know? The taste buds on your
with a favorable choice of food: For
baby’s tongue become visible during
example, foods that are high in fat
the fourth month of pregnancy. Your
and sugar, such as chocolate, contain
baby can now sense taste through the
almost no valuable nutrients but on
amniotic fluid. This already influences
the other hand provide extra energy.
your baby’s later taste and likings for
So can you actually give in to your
certain foods.
cravings without feeling bad about it? Well, you have to consciously enjoy the food and trick your bad conscience. It is best to prepare a certain serving size and then slowly relish in it. If you still feel bad about it, there are also healthy snacks that do not only look delicious but also taste great and are easily prepared.
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CHAMBRE BÉBÉ
ask
Edith Jung I N T E RV I E W
101
Edith Jung
has
been a midwife for over 30 years and since then accompanied a lot of women during their pregnancy. This said, she was the perfect conversationalist
for
getting to know what being a midwife actually means.
Interview: Antonia Neubauer Issue 9 | September 2013
Dear Mrs. Jung, could you please
describe a typical daily routine in the
everyday life of a midwife. What are
Good-To-Know
your ranges of duties?
102
support parents with children aged 0-3 as an early help. As a midwife you usually accompany the pregnant women from the second
There is no typical daily routine,
half of the pregnancy onwards until
because it depends on what kind of
the birth, either on your own or
midwife you are, if you are for instance
together with the doctor. Tasks include
an employed or a freelance midwife.
pregnancy provision (everything except
Within the group of freelance midwives
ultrasound), help with pregnancy
you then further differentiate between
discomforts and prenatal classes. In
the ones that only do home visits and
Germany it is actually mandatory to
those that own a proper office. Another
consult a midwife during pregnancy.
criterion is, whether you accompany births. If so, further differences result: Are you as a midwife employed in a hospital, a birth house or only do house births. The
classical
How do you find »your« midwife
when you’re pregnant? The
professional
association
publishes regional lists that are on profile
display at gynecologist offices or can
would probably be a freelance midwife
be looked up on the internet. When
who also does house visits, runs
it comes to choosing »your« midwife
massaging and prenatal classes and
you should make sure that you both
accompanies births. At least, that is
are on the same page, meaning that
how I work: I work for several hospitals
you both have the same opinions
on a regular basis, offer prenatal
regarding the preferred method and
classes as well as open consultation
technique of giving birth or medicine
hours in my office once a week, visit
intake.
the pregnant women at home and
and an honest initial interview are
sister-mag.com
occupation
Hence,
recommendations
CHAMBRE BÉBÉ
helpful. Beyond that you should not
You should not spare yourself during
get overly excited.
pregnancy but continue to do the sport you did before getting pregnant.
How often should you meet up with
You should not necessarily begin with
That depends and actually differs.
definitely refrain from doing any kind
your midwife during pregnancy?
Some women like to meet up every week before the birth, others only very sporadically. The experience shows that mothers mostly make use of the whole range of services a midwife offers when having a second
a new kind of sport and you should of high-performance sport or team sport. Other than that, you can do whatever you feel like doing. Is there a di≠erence between
antenatal exercises and prenatal
child. With their first child however,
classes?
they rely more on medicine and the
The prenatal class entirely prepares
support from the doctor.
for the new situation of parenthood
Which
necessary?
prenatal
courses
are
and can also include sport. Antenatal exercises as such mostly do not exist anymore. There has been a
A good prenatal class is required,
change of thinking and nowadays it is
ideally as a couple because the fathers
recommended to do normal sport.
have to be prepared for the baby as well. It is better to concentrate on
Which nutritional advises do you
one class instead of attending several
give to your patients?
courses.
A lot of my patients are eating Fast
How can I exercise healthily and
risk-free during pregnancy?
Food due to their job, not taking time to eat. I remind them to eat five healthy meals a day, sufficient fruit and
Issue 9 | September 2013
103
vegetables, protein through yogurt,
Finally two personal questions:
curd and milk, plenty of water and food supplements in consultation with the Good-To-Know
doctor. Diabetics have special needs, which is why I refer them to an expert in these cases. The same applies to vegetarians. These particular modes of nutrition constitute no problem at all if you have a balanced diet.
Do you remember the first birth
you accompanied as a midwife?
Yes, I remember it being really exciting! The whole birth went off under the supervision of a trained midwife and the head physician. For the delivering woman it was the fourth child and she was proud to be
104
my exam birth. Are you still in contact with
the children of the mothers you accompanied?
Most of the time, I keep my distance. I am not the friend-type but rather the qualified companion. Therefore some distance is helpful. With a handful of those mothers (and their children) a friendship has developed over time. The oldest child is almost 30 years old now, the youngest one year old.
sister-mag.com
CHAMBRE BÉBÉ
Prior to planing an entire section on pregnancy, we at the sisterMAG office weren't aware of the utmost importance of folate, folaic acid, iodide and other nutrients essential for a healthy pregnancy. Our first step was opening a multitude of encyclopedias and consulting the periodic table to gather information on each of the elements. This compact overview takes the workload of your
105
shoulders and provides a concise and in-depth overview.
FolatE Folic Acid IodIne Text: Jasmin Z. the compact Overview
Issue 9 | September 2013
Folate FIS
T NU
H
BEETR O OT BRO
Recipes
BA
NA
NA
CCO
S
L
S
F EA
Y
The generic term folate stands for a water-soluble vitamin B that occurs naturally in food.
Characteristics It is sensitive to oxidation, heat and light and is soluble in water. That is why the preparation and processing of folate-containing food can cause a high loss of vitamins of 35 to 70 percent.
sister-mag.com
Its main function is to promote the natural cell division and the formation of blood. But it also plays an essential role for the growth of the placenta during pregnancy.
Daily Requirement
E
C A R R O T S ESP
LI
CA
BB
SPIN
AG
E
Definition Function 106
E GR
average of 230µg is ingested with food, taking supplements is often suggested. Women who wish to become pregnant should pay attention to a sufficiently high supply of folate as well because between 22 and 28 days after conception, the brain and the spinal cord of a fetus develop and the neural tube closes. This is why an additional intake of folic acid is recommended.
Due to an increased need for folate, the recommended daily intake for pregnant women and breastfeeding mothers amounts to 550µg acid products (microgram) and 450µg, Folic 800µg of respectively. As only an containing
ACH
EN
CHAMBRE BÉBÉ S
FoLic Acid
PARAGUS
WHO LE W HEA PRO T DUC TS
Definition folate and help to get the folate level up quickly. Folic acid is not converted into the bioactive form of folate until it enters the human body. Metafolin® corresponds to the natural and active form of folate that has already been converted by the body. Because of
that,
Metafolin®
can immediately take full effect in the body without the need of
Folic acid is the synthetic form of the B vitamin folate that is not naturally found in food. It is used for therapeutic purposes and for the supplementation and enrichment of food. Folic acid is more heat and light stable compared to natural folate.
Occurance Folic acid is used as a supplement and for the enrichment of food, such as table salt. Women who want to become or could become pregnant should ingest an additional 800µg of folate or folic acid to reduce the risk of neural tube defects. The increased folic acid intake should preferably begin four weeks prior to the pregnancy and be maintained during the first trimester.
further metabolic steps.
Issue 9 | September 2013
107
Iodine A SE
F
K C O D D E A H H IT SA D O CL D CO ISH
S A LT
Recipes
SE FO A OD
Definition 108
Iodine is a vital trace element needed by the human organism to maintain its metabolism. It furthermore is involved in growth control, bone formation and brain development while a baby is developing in the womb during a pregnancy.
Daily Requirement While an adult’s body is sufficiently supplied with an intake of 180 to 200µg (the German Food Association recommends 180 to 200µg depending on age), pregnant women need 230µg and breastfeeding mothers even 260µg of iodine per day. Germany is regarded as a region of iodine deficiency; the iodine deficiency is particularly severe in the southern part of the country.
sister-mag.com
LO B SH STER BL RIMP UE MU SS EL
For this reason, it is important to keep an eye on a sufficient intake of iodine during pregnancy. In Germany, it is recommended to take a supplement of 100 to 150µg of idione during pregnancy. In case of a thyroid dysfunction, the treating physician will give individual advice on iodine supplementation.
CHAMBRE BÉBÉ
Book Nutrition and Food watch during Pregnancies
your Beautiful
eating for
vegetarian
babies
pregnancy
pregnancy
The nutrition educator Kristen Michaelis reveals the truth about pregnancy and diet. Based on her research of nutrient-rich and healthy foods from different populations all over the world, this book offers a concise guide to what (and what not) to eat during pregnancy and while breastfeeding. Kristen Michaelis: Beautiful Babies, Victory Belt Publishing Paperback Kindle Edition
Every pregnant woman knows that what she eats and drinks directly affects the baby developing inside her. This book provides 150 recipes to guide woman along the frozenfood aisles and prepared food sections to healthy and homemade meals. Catherine Jones, Rose Ann Hudson: Eating for Pregnancy: The Essential Nutrition Guide and Cookbook for Today's Mothers-to-be, Da Capo Press Inc Paperback Kindle Edition
This book provides useful information on dietary needs for vegetarians during their pregnancy. Instead of condemning the lack of animal proteins as unhealthy, it points out the benefits of a vegetarian diet. Those include higher levels of folate, lower cholesterol, and an increased intake of many vitamins and nutrients. Holly Roberts: Your Vegetarian Pregnancy: A Month-by-Month Guide to Health and Nutrition, Fireside Books Paperback Kindle Edition
109
Doctor Kurenz
ask
Good-To-Know
E X P E RT I N T E RV I E W
110
What does the daily routine of a gynecologist consist of? What is the expert's advice on behaviour during pregnancy? And what even is toxoplasmosis? Those are only some of the questions we asked Doctor Annemarie Kurenz, who has been working in the tiny town of Frauenstein, Saxony, for the past 25 years as gynecologist. She works with soon-to-be mothers, offering them advice and guidance along their way.
Interview:Theresa Neubauer
CHAMBRE BÉBÉ
Dr. Kurenz, could you please
describe a gynecologist’s typical daily routine.
I am sure that every gynecologist has their own daily routine, because it depends on what you offer. Those who do surgeries in their practice or offer special examination analyses such as the First Trimester Screening or a mammography will structure their day differently from someone like me,
I do an ultrasound afterwards or have them give a blood or urine sample. If a patient asks for an intrauterine device (IUD), we usually have her come in at the end of the consulting hours. As a gynecologist, pregnant women
or women who want children turn
to you for services such as prenatal
care, family planning and obstetrics. Is every gynecologist an expert on all
who offers basic, gynecological and
of these medical fields?
obstetrical services.
Every gynecologist has completed
My day begins at 7:30 a.m. Tuesday
a basic medical training and can
and Thursday afternoon I mostly see
therefore treat pregnant women,
pregnant women. They additionally
gynecological patients and couples
have to get lab testing done and starting
who want to have children. If it goes
around the 30th week, we monitor
beyond primary care, there are also
them with an electronic fetal monitor
special medical centers available,
(EFM). These examinations have to
for example fertility centers. If you
be organized and the mandatory
offer obstetrics, you are a general
ultrasound scans require time as
practitioner who can also look after
well. At first, I talk to my patients
his or her patients in a gynecological
about why they have come to see me,
clinic in the catchment area.
then I examine them and if necessary
Issue 9 | September 2013
111
Gynecologists and midwives work
together to attend women before, during and after their pregnancy. How
Good-To-Know
would you describe the collaboration
112
tions regarding their diet, about what kind of food they should and should not eat, whether or not they should take supplements, what they need to
between the two experts?
consider regarding work or if they can
It is very important for the well-
continue having sex.
being of a pregnant woman that her gynecologist and midwife work
What is particularly important at
together well. Gynecologists mainly
the beginning of a pregnancy?
deal
It is important to check if you have all
with
the
medical
aspects
regarding the mother while midwives are responsible for pre- and postnatal classes, acupuncture, the delivery of the child if they also work in a gynecological clinic as a midwife and afterwards for breastfeeding management. What
are
the necessary vaccinations. If not, you have to get vaccinated right away. It is also imperative to know whether or not there are pre-existing conditions in the family that require further testing (e.g. genetic counseling). In that case, I recommend taking folic
common
questions
women and especially pregnant women mostly ask you?
acid or a dietary supplement. Folic acid is particularly important in order to minimize the risk for neural tube defects or cleft lip and palate.
Important questions for women who want to become pregnant are, for instance, how long before they should stop taking the pill or what days are the most fertile ones during their cycle. Pregnant women often have ques-
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Is there something that women who
want to have children and pregnant
women should pay special attention to regarding products and nutrition? What role does folic acid play during
CHAMBRE BÉBÉ
a pregnancy? How can pregnant
women ensure an adequate supply? A balanced and healthy diet with lots of fruit and vegetables, little sugar
*TOXOPLASMOSIS
and plenty of fluids is important
Toxoplasmosis is an infectious
during
Pregnant
disease caused by a microscopically
women should also eat a lot of whole
small parasite called Toxoplasma
grains, because they are better for
gondii. This parasite multiplies in
your digestion and contain more
the intestine of its primary host, the
vitamins and minerals. Alcohol and
cat. People mostly become infected
cigarettes are not be consumed.
by eating raw or insufficiently cooked
Neither should you »eat for two«. If
meat (including chicken). To people
you are not sure whether or not you
with an intact immune system,
have already had toxoplasmosis*,
Toxoplasma gondii is harmless and
you should avoid eating raw meat
often stays unnoticed.
a
pregnancy.
or fish and raw dairy products.. As mentioned above, folic acid and iodine are vital nutrients. However, before taking iodine, you should have your thyroid tested, because in case of hyperthyroidism iodine is contraindicated. Since our food does not contain enough folic acid, every pregnant woman should take
If a pregnant woman is infected by this disease for the first time, it can be passed on to her unborn child. In rare cases, this can lead to an inflammation of the fetus’ eyes or brain damage. The infection with the parasite or the disease is treated with specific antibiotics.
a nutritional supplement, such as Femibion®.
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BAKED FENNEL recipe first published on ISS-ERLAUBT.DE 1. Preheat the oven to 400° F (200° C). Carefully peel off the outer leaves of the fennel bulbs, clean the rest and put aside the fennel green. Cut the bulbs in half and the lemon in slices. Let saltwater boil together with the lemon slices and add the fennel bulbs to blanch for 10 minutes. Take them out and let them drain.
6 medium sized fennel bulbs (600 g) 2 organic lemons
2. Meanwhile peel the onions and the garlic cloves. Chop up the onions, the garlic and the fennel cores. Mix it together with the parsley, Parmesan, bread crumbs and olive oil. Season it with salt and pepper.
salt 2 small onions 2 garlic cloves 2 tblsp parsley 50 g Parmesan (grated) 40 g breadcrumbs 4 tblsp olive oil pepper 2 cans peeled tomatos
3. Put the tomatoes into an oven-proof dish and crush them with a fork. Put the drained fennel with the cut surface onto the tomates and spread the herbs-Parmesan-paste on top. Bake everything for 25-30 minutes in the preheated oven until the crust is golden brown and the fennel is tender enough to pierce with a fork.
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FolatEFood FolatE Food Recipes
Tasty & healthy food throughout your pregnancy
BY VIRGINIA HORSTMANN
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On a normal day she is baking away and shares her recipes on the wonderful baking blog ZUCKER, ZIMT & LIEBE . For sisterMAG Virginia Horstmann left the rolling pin in the drawer and created five mouth-watering dishes that leave everyone craving more. The big bonus: every menu contains extra healthy ingredients which are rich in folate. Adjusting your diet to include vital nutrients is essential during pregnancy.
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Pasta
~ Peas & Salmon ~
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300 g salmon filet juice and zest of 1 organically grown lemon 4 tbsps olive oil 400 g pasta of your choice 1 shallot, finely diced 50 g frozen peas 3 EL grated parmesan (and some extra for garnish) salt and pepper
1. Preheat the oven to just under 190°C (375°F). Put the salmon skin-down on a parchmentlined baking tray and bake for about 12 minutes.
2. Mix the lemon zest into 3 tablespoons of olive oil, set aside and let it set. 3. Cook the pasta in salted water following packet directions or until al dente, then drain and collect 3 tablespoons of the cooking water. 4. Heat the remaining tablespoon of olive oil in a pan, add the diced shallot and fry until soft. Add the peas and cook together for 2 to 3 minutes, then add lemon juice. Season to taste adding salt and pepper. 5. Add the drained pasta, 3 tablespoons of cooking water, 3 tablespoons of parmesan and the salmon (flaked into pieces with a fork) to the pan and mix well. 6. Drizzle with the lemon-oil-mix and some parmesan and serve.
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Frittata
~ Broccoli & Eggs ~
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one of the most important compounds in 100 g Broccoli are 114 microgram Folate and the essentiel trace element Chrome, which can aid in controlling your cholesterol level. 1. Preheat the oven to 220°C (425°F). 2. Melt the butter in an oven-proof pan (of about 20cm diameter), add the diced onion and fry until soft. Then add the broccoli and season with salt and pepper. 3. Whisk the eggs thoroughly and season to taste using salt, pepper and paprika. Pour the eggs into the pan, add the parmesan and – without stirring – let it cook for about 5 minutes until the frittata is done at the bottom and starts setting at the top.
1 tbsp butter 1 small onion, finely diced 1 small Broccoli head (florets), chopped salt, pepper and paprika 6 large eggs 3 tbsps grated parmesan 100 g smetana chive to garnish
4. Transfer the frittata into the oven and continue cooking for another 2 or 3 minutes. 5. Remove the dish from the oven and serve warm with smetana and chives. This frittata goes well with a glass of freshly squeezed orange juice.
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Tarte
~ Beetroot ~
122
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1. Preheat the oven to 200°C (400°F, 180°C for fan assisted ovens). Roll out the dough on a parchmentlined backing tray and fold the edges so as to create a rim. Coat the pastry with the whisked egg and bake for 13 minutes. 2. Meanwhile cut the beetroot into fine slices or a fan shape (you might want to wear disposable gloves). Mix crème fraîche, goat cheese, honey and the leaves of two of the thyme springs and season with pepper. 3. Take the tart from the oven but don’t
In 100 g beetroot are not only 83 microgram Folate, but also the trace element zinc, important for skin, eyes and the body's own defence mechanisms.
turn the heat off. With a spatula or flat spoon, press down on the middle of the tart a little. 4. Spread the goat cheese-crème fraîche mix onto the tart. Add the beetroot in a brick-like pattern as well as the remaining two thyme springs and return to the oven for another 5 minutes. 5. The tart is best enjoyed warm.
123 chilled puff pastry sheets 1 whisked egg ca. 300g cooked beetroot (vacuum packed) 50 g créme fraîche 100 g goat cheese 4 springs of thyme ½ tsp honey pepper
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Soup
~ Spinach & Almonds ~
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1. Melt the butter in a big saucepan. Add the diced onion and sauté at medium heat for 5 to 7 minutes. 2. Meanwhile cut the potato into small pieces than add together with the chopped garlic to the onion-almondmixture and continue sautéing for a few minutes. 3. Add the broth, increase the heat and bring the soup to a boil. Reduce the heat back to medium and let it simmer for 10 minutes. 4. Add spinach and let the soup continue to simmer for another 10 minutes. 5. Allow the soup to cool down slightly and puree with a hand-held blender, then season with salt, pepper and nutmeg. 6. Return the saucepan to the heat and add the cream once the soup has reheated. 7. Drizzle with toasted almonds before serving.
1 tbsp butter 1 small onion, finely diced 1 garlic clove, finely chopped 1 large potato (or 2 medium sized ones) 1 l vegetable or chicken broth 350g fresh, cleaned spinach leaves salt, pepper and nutmeg to taste 4 tbsps cream 2 tbsps almond shavings, lightly toasted in a coated pan
45 microgram Folate are contained in 100 g almonds. moreover they contain plenty of calcium, important for the develpoment of bones and teeth. Issue 9 | September 2013
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Smoothie
~ orange juice & banana & wheat bran & blackberries ~
126
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an amazing 195 microgram Folate are contained in 100 g Wheat bran, in addition to 50 g food fibres – Plenty of Fibres to Stimulate your digestive system. 220ml orange juice 1 tbsp whole milk yoghurt 1 ripe banana 1 palmful blackberries optional 1 tbsp honey or agave syrup 1tbsp wheat bran 127 Process all the ingredients except the wheat bran in a blender. Then add wheat bran and blend again.
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CO-PILOT: BABIES' NAMES CHOOSING A NAME TOGETHER text first published on ISS-ERLAUBT.DE When a twosome becomes three: Something that is only possible during pregnancy. And it is the perfect prerequisite for something that every company considers the magic formula: team work. Quite often families are compared to companies as they ultimately share similar workflows, simply on a smaller scale. Tasks ranging from household chores to bureaucratic matters are divided up; there is a budget to be managed, and a name to live up to and to represent. Talking about names: This is one of the first tasks that you have to or maybe simply want to manage together in full anticipation. If there is a baby on the way, finding a name for the little monkey is an important matter that you spend a lot of time on— and a task where the soon to be father and mother can show how well they work together. Simply stating »My father’s name is Peter, so our child should have the same name« does not do the trick. And just because Gwyneth Paltrow calls her little girl Apple and vitamins are good for you, does not mean that our better half thinks this would be a good choice for his own offspring. You
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Daddy's Corner 130
have to really think the right name
along with them their entire lives and
through, because we know from our
with which they can proudly introduce
own experience that children can be
themselves to others.
very creative when it comes to making
You would not believe what amazing
up nicknames.
and
funny
conversations
evolve
The good part about choosing a
between two people, who are feeling
name for your child is exactly what
incredibly close because of the baby,
makes it so hard sometimes: Your
and living in the belief that they
child is going to bear this name for
already know everything about each
his or her entire life; before he or
other. One more reason to really
she can even pronounce it and long
spend some quality time together
after he or she learns how to write it.
and not just exchanging ideas via text
The name is something that you as
message or in passing.
parents carefully choose together. It
And maybe you will even find out
contributes as much to the personality of a person as it can be a lucky charm or an ÂťheirloomÂŤ that is passed on as a family tradition.
something surprising about your partner’s name and you will find yourself saying his or her name with more deliberation when addressing
So a discussion about the name can be
your favorite person in the world the
a wonderful opportunity to talk about
next time and let him or her know how
what you want for your child, which
nice it is to be pregnant together.
family members are an important part of your life and how you can give your child something important to take
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Your shirt? Sorry, but I'm wearing it,
g n i l r a D Maternity wear – words that cause
some expectant mothers to role their eyes in horror: Do I have to rebuild my entire wardrobe for 9 months? We want to show you
that combining some striking
131
keypieces and a selection from your better half's closet with simple ideas will get you through your pregnancy in style. And as it is still fairly easy during the first trimester (a peplum top will be just perfect) we asked Steffi, who is 8 month pregnant (!), to be our model for the day. Because the bigger the bump, the more exciting the challenge!
Credits Photos: Ashley Ludäscher
Model: Stephanie Gutzmann Styling: sisterMAG – Jasmin Z. & Antonia Neubauer Makeup: MAC Hair: Eddi from mikado haare
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Shirt Belt Daddy's Corner
and
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CHAMBRE BÉBÉ Shirt: Massimo Dutti , €49,95 | Leggings: H&M Maternity , €9,95 | Belt: Bergé , €49,95 | Shoes: Görtz , €59,95 | Hair clip: private | Watch: private
133
Issue 9 | September 2013
Daddy's Corner 134
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r e t a e w S His … her bracelets
135
Shirt: H&M Men L.O.G.G.
, €19,95
Sweater: H&M Men L.O.G.G. Leggings: H&M Mama Shoes: Topshop Bracelets: H&M
, €24,95
, €9,95
, €42,00 , €7,95
Sun glasses: Ray Ban Aviator Watch: Casio
, €54,90
, €98,90
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Daddy's Corner 136
Leather Jacket sister-mag.com
CHAMBRE BÉBÉ Dress: Isabella Oliver
, €139,00 |
Leather jacket: Massimo Dutti Shoes: Janet&Janet
, €275,00 |
, €99,95
137
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t n e m e t a St Daddy's Corner
Necklace
138
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CHAMBRE BÉBÉ
139
Top: H&M Mama
, €7,95
Jeans: H&M Mama Straight Blazer: Isabella Oliver Shoes: Görtz
, €39,95
, €225,00
, €59,95
Necklace: Vintage | iPad Mini bag: DaWanda
Issue 9 | September 2013
Coat Daddy's Corner
This
140
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just keeps growing
CHAMBRE BÉBÉ
141
Dress: Isabella Oliver €149,00
,
Coat: Isabella Oliver
,
€315,00 Necklace: Topshop €20,00
,
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Daddy's Corner
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143
The End
© meandi.eu
1 STARTUP SPOTLIGHT
meandi.eu @meandi_DE fbl.me/meandi
EXPLAIN THE IDEA
We design colorful, slightly playful clothes for women and children who have extremely high quality standards. We sell these clothes directly at our me&i parties—this way of shopping is inspiring and a lot of fun.
2
INSPIRATION
We were never able to find clothes that both children and parents liked. And we wanted to change that.
144 Me&i is managed by its owners, meaning that we as founders each have a share of 50 % in the company.
4
Through sales and margins of course. Six months after starting the business in 2004, we were already able to pay ourselves our first salaries, which is unusual for a start-up and that makes us a little proud.
FINANCE © meandi.eu
5
REVENUE
CHAMBRE BÉBÉ
3
© meandi.eu
PURCHASING PROCESS
A host—a woman like you and I—invites other women, often mothers of course, to a me&i party. There, a me&i consultant presents the latest collection, talks about the quality of the products, about how our clothes are produced and
gives advice on outfits and dress sizes. If someone likes something from the collection, she can order it directly via order form. After 5-7 working days, the me&i package from Sweden will arrive at her home. It’s as simple as that. 145
We hope that even more parents in Europe will know about us in five years and that we will become the biggest direct seller for children’s clothes.
There are similar businesses with smaller collections. Me&i, however, stands for its creativity and product quality. This is what makes us unique.
6
7
FUTURE PLANS
MAIN COMPETITORS
Issue 9 | September 2013 © meandi.eu
8
FOUNDER'S PAST
I used to work as a TV producer. (Susan Engvall) 146
9 We hired our first team member in the purchasing department, because it was important to us right from the beginning where our designs were going
Helene Nyrall and Susan Engvall are the founders and CEOs of me&i.
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FIRST TEAM MEMBER
to be produced and that it was a fair production. We are therefore looking for small, often family-run businesses in Europe. In Malmo in the South of Sweden.
12
CITY
CHAMBRE BÉBÉ
10
© meandi.eu
NAME
Our designs are always based on the individuality of a child or a woman. Me&i stands for a distinctive style and a strong personality.
11
COMPANY COLOURS
Our colors change from time to time and we are always inspired by designs from our childhood in the seventies. We dig retro. 147
Well, actually all of us use e-mail the most. It’s simple and we can do a lot of work from home. Reconciling working and family life has always been an important goal of me&i. That is why we see direct sales as a great opportunity, especially for women, to juggle family life and a job for an additional income.
13
MOST OFTEN USED SOFTWARE
Personally, I am a real gourmet and good food has always been important to me. I guess in the beginning of our startup phase, I ate a lot of Italian food like pasta with pesto, ham and a lot of parmesan during the start-up phase. Not always healthy, but really really good.
14
MAIN FOOD
Issue 9 | September 2013 © meandi.eu
148
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CHAMBRE BÉBÉ
BEAUTIFULLY PREGNANT: LOOK AFTER YOURSELF AND FEEL GOOD text first published on ISS-ERLAUBT.DE Whether or not people can already
or just pause for a moment a few times
tell that you are pregnant, your body
during the day to close your eyes and
is working full speed. Another human
take a deep breath. Or you could come
being has to be provided with all the
up with relaxing rituals that are a fixed
essentials, and your body does it with
part of your daily routine. Even if duty
unparallel strength. This fact easily
calls, take a time-out anyway—your
falls behind as everything revolves
body will appreciate it. Find something
around your baby right now. But you and
that truly relaxes you. This could be
your body still need proper attention.
an extensive visit to the bookstore, a
Moments of relaxation, tender loving
delicious lunch with one of your friends,
care, encouragement, invigorations.
a massage, a visit to the gym, or a hot
Nobody can give 100% if it does not
bath in the evening. No matter what it
receive the necessary fuel or is given
is, just do it and enjoy it. The feeling
the possibility to take a break. The
of doing something for yourself and
right nutrition is just as important as
yourself only will give you strength to
a healthy balance between stimulation
handle everything else.
and relaxation. An extensive breakfast
A small relaxation tip: Massage you
is a great way to start your day. Cereal, fruit or a fresh smoothie can all give you a nice boost for everyday tasks. The important thing to remember,
feet with lavender oil before going to bed. It has a lovely scent that reminds you of vacations in France and greatly relaxes for a sound sleep.
apart from a healthy diet, is to allow yourself moments to take a deep breath. You can either take this literally
Issue 9 | September 2013
149
pregnancy Bump to birthday
150
Darth Vader and son
What if Darth Vader took an active role in raising his son? What if »Luke, I am your father« was just a stern admonishment from an annoyed dad? In this hilarious and sweet comic reimagining, Darth Vader is a dad like any other—except with all the baggage of being the Dark Lord of the Sith. Jeffrey Brown: Darth Vader and Son, Chronicle Style
A beautifully designed and illustrated pregnancy and new baby journal for soon to be mums and dads. It helps you to tell your own unique story: The growth of your bump, your hopes and dreams, your birthing experience and all your baby's firsts, from steps to Christmas. With plenty of space for photos and pictures, it will all be in one beautiful journal. Helen Stephens: Bump to Birthday, Pregnancy & First Year Journal, from you to me Hardcover
The Belly Book
Before you get to meet your baby, you spend nine months getting acquainted with your growing belly. This book serves as a journal to capture that journey. Organized by trimester it includes pages for belly photos, ultrasound images, food cravings and more. Amy Krouse Rosenthal: The Belly Book: A Nine-Month Journal
Paperback
for You and Your Growing Belly, Potter Style Paperback
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CHAMBRE BÉBÉ
What to Expect when you're Expecting
This book is packed with practical advice and information. Talking about a wide range of topics, including nutritional guidelines, sex, food, recent developments in obstetrics, as well as trends like aromatherapy, Heidi Murkoff answers dozens of pressing questions centered around pregnancy and child-birth. Heidi E. Murkofft: What to Expect when you're Expecting, Simon & Schuster Paperback
First Names
The Penguin Dictionary of First Names takes a closer look at more than 5,000 names. Including the familiar as well as obscure and new, this books examines examples from all over the English-speaking world. The Dictionary includes an interpretation of each name alongside the story behind it. David Pickering: The Penguin Dictionary of First Names, Penguin Paperback
| Kindle Edition
The Preg–– Preg nanncy nan cy Test
In »The Pregnancy Test« the reader is confronted with quite an unusual premise for a romance an abandoned pregnant woman and the man who falls deeply in love with her. But packed with humour and fantastic characters Erin McCarthy turns it into a fantastic read. Erin McCarthy: Thr Pregnancy Test, Brava Paperback Kindle Edition
|
DayByDay
The dayby-day pregnancy book provides extraordinary photographs, 3D scans and illustrations which reveal what is happening to you and your baby every single day right up to the first weeks in your baby's life. Obstetricians, midwives and parents advise on your baby's development, medical matters, your changing body, diet, fitness and much more. Maggie Blott: The Day-byDay Pregnancy Book, Dorling Kindersley Hardcover
More books on »nutrition during pregnancy« on page 164.
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151
Interview with Isa Grütering, Hauptstadtmutti.de and Momslink
MOMS IN GERMANY interview ANTONIA NEUBAUER
152
»In Germany approximately 9 million mothers exist, thereby mothers are defined as women with children between 0-18 years. According to official numbers of the German employment agency only 25% of mothers with children under the age of three work. This number rises to 60% for women with children over three years of age.«
All photos © by Hauptstadtmutti.de Click on pictures to jump to original blog post or browse further on the stylish blog.
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If a woman is thinking about getting a child, there is always the question about her professional career in the future. This is a topic widely discussed in societies all over the world. We met up with Isa Grütering, founder and blogger of Hauptstadtmutti.de
,
one of the biggest German streetstyle-fashion-mummy-blogs, to find out more about the current employment situation for mothers in Germany as well as talking about her new project »Momslink«. Firstly, we ask Isa about a few of
that 40% of all moms do not work.«
the latest statistics on mothers in
She tells us more about the so-called
Germany, their return quote into the
»silent reserve«. These are women
working world and the connection
who are officially registered as house
to the skilled worker shortage in
wifes but who are fully able to work if
companies.
their age, occupation and health are
»In Germany approximately 9 million
taken into consideration. However,
mothers exist, thereby mothers are defined as women with children between 0-18 years. According to official numbers of the German
most of them have not worked in a company for 10 – 20 years, so it is difficult to integrate them into the working world again. For that they
employment agency only 25% of
would need to be trained again.
mothers with children under the age
That brings us to the topic of skilled
of three work. This number rises to
worker shortage. Isa explains that
60% for women with children over
mothers not old people are the labour
three years of age, but that means
market reserve which should be
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153
»Especially a lot of the older men block mothers that want to work again, because they do not want to accept it or simply do not know that it is possible and can work activated. out perfectly. Their »Officially wives have never there are a lot worked.« of moms that are ready to work and that
154
would be willing to work if there were jobs adjusted to their situation. It would be a great support in balancing out the skilled labour shortage.« Our
next
question
Photos: © Hauptstadtmutti.de is possible and can work out perfectly. Their wives have never worked.« Here also a division between East and West Germany becomes visible. »In East Germany mothers are more determined to re-enter the working life, because they are used to seeing their own mothers work again after their pregnancy. In the West of Germany it only slowly changes, also because the childcare situation is still bad. There are still kindergardens that only open from 9-12 am and 2-4 pm so a normal full-time job is not possible.«
about
the
acceptance of working mothers in society reveals that this very topic is a big problem – and one of the reasons why there are not that many working mothers in Germany.
We ask Isa, if working permanently in one company works better for a mother than self-employment? »That depends on the mother. There are different personalities. Some people really want to be employed in
»Especially a lot of the older men
a company, because they feel safer
block mothers that want to work
in this situation. Especially for single
again, because they do not want to
mothers it is an important point to
accept it or simply do not know that it
know that they receive a continuous
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CHAMBRE BÉBÉ
income.« On the other hand there are
that companies have to establish
mothers for example in the media
consciously.«
industry, where it does make sense
From these circumstances arise
to work self-employed since they can decide themselves on when to work and when to pause.
challenges for both mothers that are self-employed and permanently employed in a company. Isa gives us
In this context we want to know from
some great examples from her own
Isa, how companies would have to
life with two children.
design a mother-friendly working
»When you are working for a company,
environment and if there are general criteria to do so.
you always count: How many hours do I have in total; how long is the way
»There are no ready-made criteria
to the kindergarden going to take;
and it works differently for every
how am I going to handle all of the
company and every job. It is very
task as fast as possible.« Along with
thrilling for mothers to be flexible
that comes the workload. Companies
with their working hours, so to be
often want mothers that return from
able to work whenever they want
maternity leave to accomplish the
but also wherever they want. To be
same tasks in six hours that others
location-independent is the most
work on for eight hours.
important fact for moms. Many
For freelancers, the biggest problems
mothers would love to work from
are the self-organisation and the time
9 am to 1 pm and then again from
management. Best example: Doing
8 pm to 11 pm but that is a flexibility
the laundry! »Before the pregnancy I
that most companies do not yet want
never thought about something like
to allow because they don't have any
that, I was doing it on the side. As
experience with it. It is something
a mother doing the laundry is a big,
Photos: © Hauptstadtmutti.de
155
Doing the laundry! »Before the pregnancy I never thought about something like that, I was doing it on the side. When you become a very timemother, doing the consuming laundry is a big topic.« Also topic.« working
from home after the pregnancy works out well only shortly after the birth.
156
From the time the child turns 6 months old,
You often think you can handle more.« It is highly recommended therefore, regardless of whether you are working in a company or selfemployed, to get some kind of help. Isa started her own business after the birth of her first child 2,5 years ago. It happened out of necessity, when her employer went bankrupt and she could not return to her old job and did not have any luck in finding a new one. Out of this situation the blog Hauptstadtmutti.de was born. »When I was pregnant with my second child I launched – together with Esther, mother of two with an unfulfilling fulltime job – the portal Momslink.
sick all of a sudden. These are
There we bring moms or women with family or women that potentially plan on starting a family together with family-friendly companies. Moms create an account so they can communicate with each other as well. Because that is what we found out: there is no such platform where moms can exchange experiences.« On Momslink mothers can search for a pregnancy stand-in, a partner for freelancing work or a graphic
events you cannot plan beforehand.
designer for a project.
it will most likely be too
Writer & Founder Isa Grütering from Berlin Photo: Stefanie Luberichs
active. Mothers in general tend
to overestimate themselves. »You always
think
that
everything
is
possible – and a lot of it will be possible – but unexpected things happen, such as the child getting
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CHAMBRE BÉBÉ
Then again, companies can create an
they are looking for but women in
account as well to present themselves
general, to reach the internally fixed
and show how flexible and family-
female quota.«
friendly they are. They can post job
Isa points out another reason – that
offers that are adapted to the needs of mothers.
has to be seen critically – why mothers as employees are more popular
»The whole thing is completed with
nowadays: They are cheap. »A lot of
a content/magazine section that is
the women that want to return to the
available without registration but
working world after three, five years
covers a broad spectrum of topics.«
take any job they get offered. But the
Of course the question quickly arises,
more mothers work again, the less
whether companies are already
likely the problem will occur.«
using this innovative platform. Isa
Finally, we want to discuss if
then tells us that Momslink is in talks
companies
with a lot of interested companies,
mother-friendly jobs on Momslink.
with ebay being the first big client.
»ebay
»ebay
are
especially for mothers. But many of
desperately searching for women
the companies will only present their
and need portals like Momslink to
concept without offering jobs in the
find them. We noticed that with pretty
first step. Here we want to support
much every company we're in talks
those companies in the form of
with. Most of the time it is not mothers
coaching to show them e.g. how to
is
delighted!
They
in
are
really
particular
offering
offers
jobs
make jobs more flexible.«
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Interview with Charlotte, blogger at THEFASHIONGUITAR
THEFASHIONGUITAR
158
»It's vital that you can talk and plan perfectly with your partner when you have kids, otherwise you will become depressed and unable to grow personally, which remains an important thing throughout everyone's lives.«
all photos © Thefashionguitar.com Click on the photos to go directly to the original blog post. sister-mag.com
CHAMBRE BÉBÉ
Tell us a little bit about yourself: Who are you? Where do you live? What are you doing?
born, and we still work as an amazing team. I think this is because we both appreciate our personal ambitions,
Charlotte, from The Netherlands, but
and help each other to reach them.
living in London with my husband
We are always able to work things out
and 18 month old son James. I
in terms of planning around James,
am the founder and editor of a
and soon a second baby. It's vital that
blog
you can talk and plan perfectly with
called
THEFASHIONGUITAR on which I
your partner when you have kids,
share news, insights, and personal
otherwise you will become depressed
styling with my readers. It's currently
and unable to grow personally,
one of the most popular blogs in The
which remains an important thing
Netherlands, UK, and France.
throughout everyone's lifes.
Has pregnancy and being a mother
How do you organize your working
changed your professional life?
life as fashion blogger, model and
Yes, it absolutely has, but it all evolved
mother?
quite naturally. Of course, right after
I make sure to plan everything as soon
my first baby (James) was born, my
as it comes in. So I put any requests
world turned upside down. I think it
in terms of collaborations, shoots,
is THE most life changing experience
etc. into my year-planner and see
and the most beautiful! My husband
when things work, and when not. For
and I got even closer after he was
example now that I know I will have a
thefashionguitar.com
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second baby in October, I also know I won't be able to work immediately after that, so I have to prepare blog posts in advance. I have to think about a new strategy for this, because I won't be able to model immediately either, so new items will be created. There is a lot of thinking behind it, something people who visit my blog maybe don't always realise. They just see a young woman, a mother, who shows what she wears. But it's a business, and it grows rapidly, which comes with responsibilities!
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How would you describe your maternity fashion concept? I still wear what I always did: High street mixed with designers. However, I also wear some maternity brands, such as Isabella Oliver, with whom I did an amazing collaboration by the way, this post will go live midSeptember. Obviously wearing heels isn't an option every day, so I invested in lots of flats and trainers. Other than that, nothing much changed!
CHAMBRE BÉBÉ
161
» I still wear what I always did: High street fashion mixed with designers«
all photos © Thefashionguitar.com Issue 9 | September 2013
SONGS FOR DANCING von @chasingheartbts & Franziska Thelma Houston – Don't Leave Me This Way Robyn – Dancing On My Own
Untertitel
HEADING IN TWO COLOURS text NAME
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RECIPES Omri Shahar & Yahav Erelboim
PHOTOS Yossi Salis
STYLING Natasha Haimovich
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TOMATO
Provencal
300 g shortcrust pastry 200 ml double cream 1 aubergine 1 tbsp olive oil 4 free-range egg yolks 200 g goat cheese 166
Sea salt
TART 1. Preheat your oven to 350ºF (180ºC). On a clean-floured work surface roll out your pastry until it is thick as a finger. Carefully line a 20 centimeter round or rectangular tart shell with the pastry and place in the fridge to chill for at least half an hour. 2. Line the tart with baking paper, fill
Freshly ground black pepper
with rice or baking beans and 'bake
400 g ripe mixed tomatoes
3. Cut the aubergine into chunks,
6 branches of fresh thyme or oregano
blind' for 8–10 minutes. transfer to a baking dish, add the olive oil and roast for 20 minutes. The aubergine should be golden. 4. In a bowl whisk together the cream and egg yolks. Season with salt and pepper. 5. Spoon out the rice or baking beans from the tart shell and lift out the paper. 6. Place the pastry case back in the oven for 10 minutes until it’s just cooked.
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Remove and leave to cool for 10 minutes. 7. Cut the cherry tomatoes in half or if using heirloom tomatoes cut them in nice chunky rounds. 8. Arrange the tomatoes, aubergine and thyme or oregano over the bottom of the tart shell. Pour the custard mixture on top. 9. Break the goat cheese into chunks and distribute around the tart and bake for 10 to 15 minutes until it sets. 10. Remove and leave to cool slightly before serving.
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TOMATO SALAD with bread 200 g stale or part-baked ciabatta bread or any country-style bread 600 g ripe mixed tomatoes, roughly chopped Sea salt
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Freshly ground black pepper 1 red onion (peeled, halved and very finely sliced) 100 g pitted kalamata olives 8 anchovy fillets in olive oil, drained (optional) Good-quality red wine vinegar Good-quality extra virgin olive oil 1 bunch fresh basil, leaves picked
1. Preheat the oven to 325ยบF (165ยบC). 2. Tear the ciabatta into thumb-sized pieces, then place them on a tray and bake them in the oven for 5 min until they are crusty and golden. 3. Put the tomatoes into a bowl, season with salt and pepper and mix together. Add the onion, pitted kalamata olives, bread and anchovies (optional). Mix well to really get the flavours going. 4. Stir in 2 tablespoons of red wine vinegar and about 6 tablespoons of extra virgin olive oil. Have a taste and add more salt, pepper, vinegar or oil if you think it's needed. 5. Tear the basil leaves over the salad, give it another stir.
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T OMATOES OVEN roasted 450 g ripe mixed tomatoes 12 garlic cloves 1 clove garlic, peeled and thinly sliced 2 tbsp olive oil
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6 branches of fresh thyme rosemary salt and freshly cracked pepper
1. Preheat the oven to 325ยบF (165ยบC.) 2. Cut the tomatoes in half horizontally, then lay them cut side down in a single layer on a backing dish, add the garlic. 3. Pour the olive oil into the baking dish or pan and add the garlic, thyme, rosemary, and salt and pepper. Toss the tomatoes with the oil and seasonings. 4. Bake for two hours, or until the tomatoes are completely softened and wilted, and start to wrinkle.
STORAGE The tomatoes will keep for about five days in the refrigerator in a sterilized glass jar filled with olive oil to the top. It's wonderful to toss with pasta or to top a crusty bruschetta.
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1 STARTUP SPOTLIGHT
appeti.co @ appetico fb..com/appetico
Appetico is a publishing software enabling authors, publishers and brands working in the field of food and drink to create high-quality mobile cook apps. The publishing tool is easy to use and makes it possible to create interactive apps without programming knowledge. The dynamic layout
EXPLAIN THE IDEA presents the content optimally on different screen sizes without the need of any additional manual adjustments. The appetico publishing software can be used on iPhones, iPads and Android devices, and the cook apps are therefore available on 90 percent of all mobile devices worldwide.
174 Apps on smartphones and tablets are starting to replace books and cookbooks are also increasingly being read on mobile devices. Apps can also contain more pictures than books—apps by appetico have detailed step-by-step instructions with sometimes over 30 pictures. There is also the
4
possibility of integrating interactive features: a Kitchen Timer and a Serving Size Calculator are already included. With the HandsfreeMode, the home cook can follow the step-bystep instructions without touching the tablet’s or the smartphone’s display.
ADVANTAGES OF COOK-BOOK APPS
So far we have financed the biggest part of our company through savings. In addition to that, we have received a small “friends and family” investment. We try to keep our costs as low as possible and therefore work from home.
5
FINANCE
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2
INSPIRATION
We are both passionate home cooks and 100 percent addicted to our cell phones. This is how we came up with the idea of trying out cook apps, but had to realize that there are only a few good ones, which is probably due to
the fact that programming an app yourself is difficult, time-consuming and expensive. We wanted to offer a solution that would make creating high-quality apps easy, fast and cost-effective.
3
THE FIRST APP
The first cook app created with appetico was launched in June 2013 and is called The Vegan Nom Noms Cook App by Nicole Abramowski, an American food blogger who lives in Berlin. More apps are already in the works. 175
The apps are sold, just like cookbooks. The proceeds are split between the author and appetico. Brands on the other hand want to present their products and offer the apps for free. For that, they pay a fixed fee.
We will have our own office and our app will be one of the best-selling apps in the App Store!
6
7
REVENUE
FUTURE PLANS
Ausgabe 9 | September 2013
8
COMPETITORS
9
FOUNDER'S PAST
There are different software with which you can create apps such as Adobe Digital Publishing Suite. However, this software is specialized in creating magazines and books. The appetico publishing software was especially made for creating cook apps.
Christoph studied Software Engineering at the Hasso Plattner Institute in Potsdam and worked for a company creating translation management software. Among others, he worked in Silicon Valley for them for 6 months.
Silke studied Business Communications in Berlin and at the same time worked in Content Management at barcoo, one of the best-known consumer apps in Germany.
It was actually quite difficult finding a name with food references that was not already used. We are big fans of the Italian cuisine and that is how we
came up with appetico. It reminds you of the Italian “appetito” (appetite) and it ends with “co”. That way we could secure the domain www.appeti.co.
Our company colors, just like our name, were inspired by Italy. So we used green, white and red— the colors of the national flag of Italy.
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11
NAME
12
COMPANY COLOURS
10
FIRST TEAM MEMBER
So far, we have not hired anyone
On the left-hand side is me, Silke Werner, and pictured on the righthand side is Christoph Neijenhuis. Š Akitoshi Mizutani
In Berlin, more specifically in Friedrichshain.
We both work with the operating system Ubuntu Linux. Silke uses Google Drive, GIMP and Inkscape the most. Christoph prefers programming with vim.
We naturally prefer cooking ourselves. Since we test all of the apps created with appetico, the authors determine what kind of food we eat. In case of the Vegan Nom Noms Cook App we prepared a lot of dishes with seitan, for example.
13
14
15
CITY
MOST OFTEN USED SOFTWARE
MAIN FOOD
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Subtitle
HEADING IN TWO COLOURS text NAME
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Concept, Styling & Photography:
CLAUDIA GÖDKE Illustrations from R. Caldecott's Picture Book N°2 sister-mag.com
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Combine milk, cream, lavender, sugar and salt in a medium sized saucepan. Bring to a boil and let steep for 10 minutes. Strain to remove the lavender flowers. Mix egg and yolks. Whisking constantly add the egg mixture to the milk. Divide the custard evenly among baking dishes. Preheat oven to 125째C. Put the dishes into a pan. Add enough boiling water to come 2/3 up the sides of the dishes. Place the pan into the oven and let bake for 4555 minutes. Remove from oven and let cool completely. Refrigerate for 20 minutes, sprinkle with sugar and caramelize using a torch.
Whisk all the ingredients together until a dough forms. Refrigerate for an hour. Preheat oven to 180째C. Remove the dough from the refrigerator and form little balls. Place them on a baking sheet lined with baking paper. Flatten them with the fingers. Bake for 8-10 minutes until golden brown. Remove from oven and let cool completely. The orange tuiles are a great alternative if you don't have a torch. They are so thin that they can be crushed with a spoon similarly to the caramelized sugar crust.
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250 g blanched, skinned almonds 350 ml milk 4 sheets leaf gelatine 100 g sugar 300 ml heavy cream 8 apricots 2 tbsp honey
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Spread the almonds on a tray and roast in the oven at 180째C for 10 minutes until lightly toasted. Grind the almonds in a food processor until fine. Transfer to a saucepan, add milk and bring to a boil. Let steep for 15 minutes. Meanwhile place the gelatine in a bowl with cold water. Pour the almond milk through a sieve, discard the almond meal. Return to the saucepan over low heat and add the sugar, stirring to dissolve. Squeeze the excess water from the gelatine and add to the milk. Stir until gelatine dissolves. Pour almond milk into a bowl and refrigerate 10 minutes or more until it begins to thicken slightly. Whip the heavy cream in a bowl, then carefully fold in the almond milk. Pour into moulds and
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refrigerate at least 7 hours. Wash, halve and stone the apricots. Set a pan over medium heat, add honey and let it caramelize for a bit. Place apricots in the pan, season to taste with Grand Marnier. To unmold the blanc manger briefly dip the mould in warm water to loosen it and turn out onto serving plate. Serve with the warm apricots. Because of its very mild taste, the Blanc Manger works great with almost all seasonal fruits. In summer as a refreshing dessert with berries or as an autumn treat with homemade apple compote but also chocolate sauce or egg liqueur are great additions.
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65 g flour 1 tsp sugar pinch of salt 55 g butter 120 ml water 2 eggs, lightly beaten 400 ml milk 40 g sugar 30 g cornstarch 190
3 tea bags chai tea 250 g mascarpone 250 g curd cheese (quark) 100 g dark chocolate, coarsely chopped 50 g golden syrup or agave nectar 75 g heavy cream 30 g icing sugar pinches of salt, cinnamon, pepper
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Preheat oven to 200째C. In a medium sized bowl whisk together flour, salt and sugar. Place the water and butter in a saucepan and bring to a boil. Remove from heat and add the flour all at once. Stir until combined. Return saucepan to the heat and stir constantly until the dough forms a thick smooth ball. Transfer the dough to the bowl of your electric mixer and beat on low speed for about 2 minutes until dough is lukewarm. Gradually add the eggs and beat to combine. The dough will have the texture of a smooth thick paste. Place the dough in a pastry bag and pipe 2 inch balls onto a baking tray lined with parchment paper. Leave at least 1 inch between each of the balls. Bake for 15 minutes, reduce temperature to 180째C and bake for a further 25 minutes. Remove from oven and let cool completely.
CUISINE
CHAI TEA CREAM FILLING In a saucepan combine 300 ml milk and sugar. Bring to a boil. Add tea bags and let steep for 15 minutes. Meanwhile whisk together 100 ml milk and the cornstarch. Remove tea bags and bring the chai milk to a boil. Add the cornstarch-milk-mix and, whisking constantly, boil for about a minute until the mix becomes thick. Transfer the pudding to a bowl and let cool completely. With a hand mixer beat the pudding and whisk in the quark and mascarpone. Adjust sweetness to taste by adding icing sugar.
CHOCOLATE SAUCE Place all the ingredients in a heatproof bowl over simmering water. Stir from time to time until the chocolate has melted and all the ingredients are combined.
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Cut the profiteroles in half. Fill the bottom half with the chai tea cream filling, gently place the top half of the pastry shell on the cream. Arrange the profiteroles on a serving plate and serve with the chocolate sauce.
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1 refrigerated puff pastry Mousse should be prepared the day before. 2 ripe pears Melt chocolate and butter in a bowl set over a saucepan 2 tbsp sugar of simmering water. Remove from heat and set aside to cool for a few minues. Stir in egg yolks and Grand 3 tbsp milk Marnier. Cover with cling film and refrigerate. 2 tsp sugar and cinnamon mix In the bowl of your electric mixer whip egg whites with a pinch of salt. Gradually add two tablespoons sugar and 120 g bittersweet chocolate whip until stiff peaks form. Set aside. 30 g butter In another bowl whip the heavy cream and the remaining 2 large eggs, divided two tablespoons sugar until soft peaks form. 4 tbsp sugar Remove the chocolate mix from the refrigerator and stir in a few tablespoons of the egg whites to lighten 120 ml heavy whipping cream it. Then gently fold in the remaining egg whites and the pinch of salt cream. 2 tbsp Grand Marnier Cover with cling film and refrigerate at least 6 hours. (optional) Remove puff pastry from refrigerator and cut out circles Ausgabe 9 | September 2013
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using a cup or small bowl. Brush with milk and sprinkle with sugar and cinnamon. 194
Bake according to instructions, let cool completely. For authentic, very thin mille feuilles, a piece of baking paper is placed on the dough circles and the whole thing is weighted with a second, smaller baking sheet. This prevents the pastry to rise.
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Wash the pears and cut into slices. Melt sugar in a saucepan until lightly brown. Add a tablespoon water and the pear slices. Let cook for a bot, remove slices from pan and let cool completely. Using a spoon or a piping bag, spread chocolate mousse on one of the puff pastry circles. Place a few pear slices on top, followed by another puff pastry circle. Repeat those steps to add a second layer.
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SHORT PASTRY: 150 g flour 55 g finely ground almonds 50 g icing sugar 125 cold butter, cut into cubes 1 egg yolk pinch of salt
FRANGIPANE: 198
100 g butter, room temperature 100 g sugar 1 egg 1 egg yolk 100 g finely ground hazelnuts 40 g flour 5-6 yellow plums zest and juice of half an orange
In a bowl combine flour, almonds, salt and icing sugar. Add butter and rub it into the flour with your fingertips until the mixture resembles fine crumbs. Work as quickly as possible! Add the egg yolk and stir with a fork until the dough binds together. If the dough is too dry add 1-2 tbsp cold water. Wrap the dough in clingfilm and refrigerate at least 30 minutes. Preheat oven to 180째C. Remove pastry dough from fridge. Roll out the dough on a lightly floured surface and place on a baking tray lined with parchment paper. Cut into desired shape and roll up the edges to create a rim, preventing the frangipane from running out. Using an electric mixer beat butter, sugar, orange zest and juice until pale and creamy. Gradually add the egg and egg yolk, whisk to combine. Carefully fold in ground hazelnuts and flour. Spread the mixture evenly onto the dough. Wash the plums and remove the stones. Cut into slices and place on the frangipane. Bake for 40-50 minutes. Sprinkle with icing sugar and serve with thick cream.
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Click on the name to get to the blog Louise
W Cake Journal X Vanessa Iti
Sylvia Reiter
W Bella Cupcakes X
W Rock the Kitchen X
Katelyn Williams
Markus Hummel
W The Kate Tin X
W Backbube X
Steph Michaelis
Daniela Klein
W Raspberri Cupcakes X
W Klitzeklein X
Simone Esch
Susanne Schanz
W Eschhรถrnchen X
W La Petite Cuisine X
Xiaolu Hou
Cornelia Wagner
W 6 Bittersweets X
W Seelenschmeichelei X
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from
SONGS FOR DANCING m Sandra, Isabelle & Björn
The Slits – I Heard It Through The Grapevine Outcast – Hey Ya Beyoncé – Single Ladies LaVern Baker – On Revival Day Die Ärzte – Westerland
Native!
THE COLUMN
AN INVOLUNTARY
SELF-EXPERIMENT I have often read articles in women’s magazines about brave editors who refrain from using their smartphones or try to stay abstinent from Facebook for one or two weeks or even longer. They usually end with a conciliatory, all-pagessummarizing note from what appears to
216
be a completely relaxed test person along the lines of »It was so refreshing and I finally got to go outside and enjoy nature again.« Just so we are clear: I will not draw one of those backin-the-days-everything-was-better-withoutsmartphones conclusions at the end of this Digital Native Column. But let me start at the beginning.
text & illustration Thea Neubauer
In a warm night during this unforgettable summer, filled with the chirping sound of crickets, my family and I had a little dispute. They expected me to participate in the conversation, but the problem was that I was still absorbed in the middle of an iMessage discussion with my sister. So as I unnervingly plunked my phone down beside me, it went flying off the garden chair and consequently got its first crack in the lower right corner of the display. After
sister-mag.com
BUREAU
this little incident, the atmosphere
I reluctantly decided to wrap my cell
was everything but pleasant. Since
phone in several layers of air cushions
my phone was still fully functional,
and sent it in for repair. On the
I pushed the repair way off into
recommendation of friends, I trusted
the future. A few weeks later, we
an internet portal that promised
celebrated our office warming party.
»immediate repair within three days.«
You may blame the apple cider or point
I could manage three days without a
the finger at a guest who inconveniently
cell phone. Well, three days turned
put his or her foot in my way; anyway,
into 13 days after which I called the
I tripped and my phone once again
»service« in a fury. They supposedly
went flying. After this crash, the entire
did not have spare parts for the iPhone
display of my phone was covered with a spiderweb of cracks and everyone flinched back immediately at the sight of it. My mother, by the way, witnessed both incidents standing right next to me. She looked at me searchingly, shook her head in disapproval and grumbled the sentence that every
5 (!) in stock and they would not have another delivery for a few days. I was outraged and demanded my money and still-broken phone right back. What I had been through the previous days made me, a true Digital Native, stamp my feet like a child and cry out to the world: »I hate not having a
daughter must hate profoundly: »Oh,
phone.«
now that is how careful you are with
Naïve as I was to think that it would
your stuff.«
be no problem at all to go three days
Issue 9 | September 2013
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218
without a phone, I neither arranged for a spare phone nor did I keep my SIM card. At first I honestly regarded it as a pleasant change to tell my »colleagues« at sisterMAG (in other words my family) that I was not available via phone—we sometimes call each other every half an hour. But that devilish morning of our cover shooting, when I was late and speeding through Berlin at 80 kmph to pick up our photographer Zoe, was not the first day I wished for my phone back. Also, when I was stuck in traffic with our photographer and stylist: »Would you mind if I made a call to tell them that we’ll be late?«— »Sure, no problem, we don’t mind.«— »Umm, well, I mean, I don’t have a phone«—right!
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It also causes laughter when I start handing out my landline number. Without noticing it, it has become such an unusual thing to do. I even hurry home after work because I gave my number to this guy who »wants to give me a call.« And to anticipate your question: No, he never called. But all of a sudden I feel like Carrie in Sex and the City and stare at the phone while I vacuum and clean my apartment. I mean, I surely cannot go out and leave the apartment. Whether the landline number scared him off or my cell phone would have remained silent that night anyway, well, we will never know. And here is another realization of a
cell-phoneless
existence:
You
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suddenly have to rely on your fellow
have the inner feeling that Âťso muchÂŤ
human beings. You completely and
stuff is happening on Facebook or
utterly depend on people actually
Twitter at that very moment and that
showing up at a set time and place.
I really have to check my 456,933
I am pretty sure that all of you have
messages. A glance at the browser
at least once changed a plan ten
interface teaches me better, and I am
minutes before a meeting and quickly
almost ashamed by the two messages
rescheduled it by text message. I got
and three notifications that pop up.
used to warning people and clearly
Not only am I privileged to master the
pointing out that I have to be notified at least one hour in advance in case of a change of plan. That does not exactly make me one of the most flexible and most popular fellows : ) .
office days without a cell phone but also a trip to France. Some people passing me by might have thought I was crazy when I was staggering towards the airport, loaded with a
But I want to admit that I have also
huge bag and an open laptop cradled
walked right into the typical trap.
in my arms. My laptop is the only
While I take my bicycle to go to the
way I can use my internet flash drive
market to buy flowers or hurry from
and get in touch with Chris who is
the subway to my apartment, I often
travelling with me and find out where
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220
we are going to meet. I prefer not
them on Instagram. It does not help
to tell my mother that my laptop
that the social picture network does
almost slipped out of my arms while
not offer a browser solution to upload
writing the message. Chris and I also
pictures.
developed a surreal dynamism during
All things considered, I developed a
our »voyage français« Not that it was intended, but we were not separated for even a minute: Our unspoken worry was that I would have been stranded without his offline GPS and we never would have been able to find each other again.
completely new appreciation for the fancy term ‘platform neutrality’. The concept I know all too well from college in the context of ePublishing or software development means that you can use services on more than one device or platform. The best
During this time I also realized how
example for this is Facebook which
often you take a holiday picture
you can log onto, update or check
here and there with your cell phone
news from any device or various apps.
nowadays. I clumsily take a picture
Almost every modern messaging
with my iPad2 (which has a horrible
and communication service offers
camera)
synchronize
solutions like these. A negative
pictures with a mobile device to post
example is Whatsapp. If you do not
and
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even
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have your cell phone at hand, it is
do not rely on the Period Tracker
absolutely impossible to read your
App either (a small pocket calendar
friends’ messages. That is how I
and I could have answered all the
missed the nice approach of a French
questions at my gynecologist’s office
girl who wanted to show me around
;)) and integrate platform neutral
Paris. Even before my smartphone
communication services into your
abstinence I made the entire Carry-
life. My family has made me get
On Publishing team use a messaging
a second phone for calling now
service based in Berlin, whose name
because Toni would bail otherwise.
makes people chuckle: moped (see
I have—unlike the example of the
Startup Spotlight in sisterMAG N°5). The big advantage of the (other than that absolutely minimalist) service: You can use it on all devices, in your browser and even via e-mail. It saved me numerous times. Some lessons I have learned during my cell-phoneless time: Never save information exclusively on your phone,
brave editors I mentioned at the beginning of this column—treated myself to a week WITH cell phone before I give the repair another try and have to stagger through Berlin’s streets with an open laptop once again.
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Video by
Claus Kuhlmann Xaver Neumann Nina Cottrell Photos Nina Cottrell DIY Thea Neubauer
222
Download Tutorial Watch DIY video
BOOK BINDING
EPISODE 2
This time we thought about a DIY which you can always use in your daily office life: a case for your iPad with an integrated notebook. Just watch the video
and download the
tutorial as a print PDF to make this project yourself.
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e watch th video
Issue 9 | September 2013
BUSINESS EMAIL ETIQUETTE text ALEX SUTTER Everyone of us is writing a number of e-mails everyday. Besides the ÂťHow are youÂŤ e-mails to family or chain letters to friends, e-mail communication is fully integrated in our everyday working life. In most departments it has replaced the handwritten business letter entirely.
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Writing an e-mail is a faster form to reach out to someone. Also several persons can be addressed with one mail and even forwarded directly. But this promptness and simplicity also results in forgetting any kind of etiquette when composing an e-mail. Therefore Alex sat down and summarized the most important rules when composing, sending and forwarding business e-mails.
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ld
r R a De
a on
Prefix a friendly, polite salutation! Other than in the Anglo-Saxon linguistic area common, it also does seem impolite and condescending in Continental Europe to only write <Name,>.
1 SALUTATION Make sure to write case-sensitive and use grammar and punctuation correctly. Otherwise the mail can appear dumb, unorganised or impolite â&#x20AC;&#x201C; or everything at once.
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2 PUNCTUATION ETC. No one wants to read long business e-mails, so try to write short and sweet. Every e-mail I write I go through once or even twice and think about what to leave out to make the e-mail as clear as possible.
3 LENGTH
Using paragraphs makes reading easier.
4 PARAGRAPHS Issue 9 | September 2013
q i t E l i eMa
e t t ue
Use
only
if
they
attachments are
really
necessary. A lot of people do not even open them! If the attachment is necessary it is advisable to reduce the file size to a minimum, because otherwise the mail could be too big for sending. Often, companies have a size restriction for e-mails. If the mail exceeds the volume it cannot be received.
5 ATTACHMENTS
The message has to be clear! What do I want to
tell the addressee, what is the addressee supposed to do and until when. Ideally the message is 226
clear only from reading the subject and gets even clearer when reading through the mail. Always put questions in a separate paragraph and mark them with a question mark.
6 STRUCTURED CONTENT The addressed e-mail list should be as big as necessary and as small as possible. Normally the reply should be sent to the whole e-mail list (including every person in the copy) the initial mail was written to. Of course you can remove people from the replying mail, e.g. if you want to discuss something confidentially.
7 E-MAIL LIST sister-mag.com
? !
BUREAU
If ld
a on
R ar e D
you
want
a reply from someone but do not get any response, you can and should broach the subject again. You can announce the possible retry in the initial e-mail by telling very politely »that you can otherwise gladly message again«. If you have to press somebody without getting a reply, an ironised approach, such
as »I hope I am not being a pain in the neck but …«, gives your repeated requests a positive touch and is most likely to be succesfull.
8 BROACH
Keep in mind
227
that every mail you send can be forwarded! Are you okay with your e-mail being forwarded by the addressee to a third party? If not, you should make the confidentiality clear in your e-mail or you should think about how to reformulate those sentences you would not want others to read, e.g. because they sound too emotional.
9 CONFIDENTIALITY Good luck with e-mailing and good business! Issue 9 | September 2013
All in the
BAG Part 1 BUSINESS Sept. 2013 In a woman's life there is never just »one« bag, because different applications call for the selection and purchase of various models. In our new sisterMAG series »All in the bag« we therefore show bags for the most important situations in life, selected and styled by us.
228
For Part 1 fashion blogger Denise Kastull (TEETH ARE JADE) photographed business bags. The setting was our sisterMAG office itself.
Photos
Denise Kastull Model
sister-mag.com
Jasmin Z.
BUREAU
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Left
Structured leather shopper with zip, Zara , £99.00 Top
DIY make-up bag »Susie« with instructions on pattydoo.de Issue 9 | September 2013
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F.l.T.r.
DIY wallet with instructions on pattydoo.de sister-mag.com
Sun glasses, Urban Outfitters , â&#x201A;Ź25,00
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Wool felt iPhone case, Oliday , $18,00
Wool felt iPad mini case, Oliday , $30,00 Issue 9 | September 2013
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Citybag office black, Zara , ÂŁ59,95
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Top
Leather card holder light grey & Other Stories , £17,00 Bottom
Citybag office black, Zara , £59,95 Issue 9 | September 2013
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BUREAU camera
Camera bag cognac, Oliday via etsy.com , $58,00
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Top
DIY wallet with instructions on pattydoo.de right
Leather clutch indigo with keyring, in iPad size, & Other Stories , â&#x201A;Ź95,00 sister-mag.com
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242
TOP
Shoulder bag, H&M , ÂŁ24,99
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BUREAU BackPack
Backpack with metallic clasp, Zara , £39,99
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The End
Nov. 2013
COCKTAIL Issue 9 | September 2013
246
TWITTER-GUIDE for professionals Having studied – and hopefully practised - the basics of Twitter with Jeanny in sisterMAG N°5, we want to dedicate today’s guide to the subtleties of the short message service. I asked my sisterMAG co-founder (and dear sister Toni) the most pertinent Twitter questions.
Answered by Antonia Neubauer sister-mag.com
BUREAU
Toni, I would like to have some more followers! Do you have some good tips? To begin with it has to be said that
regularly and continuously, it is
a high number of followers does
important to integrate Twitter into
not automatically mean more fun
your daily digital life. On all your online
on Twitter. You can have only a
presences, be it a site / blog or any
few followers and yet have a lot of
social network (besides Facebook
interaction, i.e. responses to what
also Pinterest and LinkedIn) always
you post. Interaction is what makes
state your Twitter name. To build
Twitter interesting.
a loyal readership organically, the
If you want to attract new followers
following hints help:
[1] Use the Twitter function to find and follow existing friends. The probability is very high that they will follow you in return.
[2] I constantly follow people that interest me. An exciting blogger or a nice magazine â&#x20AC;&#x201C; I will immediately check if they have a Twitter profile. On the one hand I always stay in contact in this way, on the other hand the probability increases that they will follow me. Twitter helps you in this with their daily Âťwho are your new followersÂŤ-emails.
Issue 9 | September 2013
247
[3] The third issue concerns the posting of interesting links, photos, and quotes. There are endless amounts of exciting topics, which have a high retweet potential. In a retweet the name of the person who originally posted it appears. Thus, a new audience gets to know you.
[4] The fourth point revolves around interaction and communication. Besides posting, direct communication with other Twitter users is very important. Donâ&#x20AC;&#x2122;t be afraid to speak to unknown people! Especially on Twitter it is possible to make new contacts without a prior connection or acquaintance. Once you have chatted nicely on a topic, the other person is likely to add you as a friend.
248
[5] Synchronize your user name across the different social networks (i.e. same name on Instagram and Twitter) so that friends can find you on the various networks easily.
sister-mag.com
BUREAU
I often see tweets with links to Instagram, Vine, Pinterest etc. in my Twitter feed. How does this work? What do I need to know? On each of these platforms I can
getting cut off. Also, the correct
choose (when posting a new photo or
Twitter name should be used when
video) whether the activity is shared
mentioning other users (precisely
simultaneously on Twitter. If I decide
for this reason a synchronization of
to do this, I adjust the length of my
Twitter, Instagram and Vine names
description to the 140 character-
makes sense).
limit of Twitter, to avoid half my tweet
What are regularly used hashtags, I should follow? 249
Hashtags are regularly searched or followed by users. If you use such a
#nofilter – a tweet, which contains a
you. In addition to the #followfriday
photo that has not been altered by any filters or other photo editing tools
(or #ff) which we introduced in our
#np/#nowplaying (= now playing) – to
general hashtag, new readers will find
last Twitter-Special other well-used hashtags include:
specify what kind of music you’re just listening to, followed by artist and song
#tbt (= throwback Thursday) – under this hashtag memories of the past are posted
#ootd (= outfit of the day) – used in fashion, when people show others what they are wearing or have worn.
Issue 9 | September 2013
You frequently see little »Tweet« buttons below articles and posts on websites, news portals and blogs - what is the purpose of those? How do I add them to my website? A »Tweet« button on a web page or
buttons on their site. Twitter provides
below an article enables easy sharing
a simple guide and the associated
of the content via Twitter. This helps
code snippets on its website under
to increase reach and your content
About w Resources w Buttons .
going viral. Anyone can install these <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+'://platform.twitter.com/ widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');</script>
250
I would like to embed individual tweets in our blog posts. Is this possible?
How do I create lists and what are they good for?
Yes, that's easy. Under every tweet you'll
Own lists are useful to aggregate
find the More / Embed Tweet function.
thematically related Twitter users
This will automatically generate the
like knitting bloggers and to have an
correct code for embedding a tweet
overview of the latest knitting tweets
into your own website.
by opening the list. Reading is then much more pleasant and organized thematically. In Twitter apps like Tweetdeck or Hootsuite these lists can even be displayed as separate columns. Lists can be made public - so that everyone can follow them -
sister-mag.com
BUREAU
ff
I don’t want to get up at night to have our tweets sent out to the West Coast Americans at their best reading time. Is there a way to schedule messages in advance?
apps
offer
a
wide
range of possibilities. Whether Tweetdeck or Hootsuite - you can specify exactly when certain tweets are to be sent. Just write the message and use the »Scheduling« button. An to
interesting distribute
possibility
tweets
evenly
throughout the day while also respecting the best Twitter times is offered by Buffer App. Buffer is integrated similarly to the »pin it« button from Pinterest
or private i.e. only visible to you.
into the browser. Once installed,
It is also interesting to look at the public
you will find the button below all
lists of interesting Twitter users. The tech site The Next Web provides various lists on topics like Top25 Entrepreneurship (=The 25 Most Influential People Tweeting About Entrepreneurship) or Apple Top25 (=The 25 Most Influential People Tweeting About Apple). We as sisterMAG
tweets on Twitter. Buffer then controls the time of posting. You set times throughout the day in advance and fill your Twitter pipeline. Buffer then releases the tweets according to the predefined schedule.
provide a list of all sisterMAG contributors on our Twitter lists.
Issue 9 | September 2013
251
252
How do I shorten links that I want to embed?
There are a number of services for
function to customize the short URL.
URL shortening, i.e. services that
Just click the ÂťCustomizeÂŤ symbol
transform a Deep Link (long URL
after generating the short link and add
directly to a detail page) in a short URL:
the expressive extension.
bit.ly , tinyurl , is.gd
For example, www.sister-mag.com
to name just
a few. Twitter itself or even the Twitter apps recognize long URLs and convert them automatically by a predefined or selected URL shortening service into a short URL (in Tweetdeck under Settings / Services). Services like bit.ly also include the
sister-mag.com
becomes https://bitly.com/sister-mag (the length of the first link makes this somewhat meaningless)
BUREAU
How can I check how often my links are clicked? What Twitter stats services are there? What data are particularly important? Most
URL
shortening
253
services
Of course, there are infinitely many
provide the useful function to track
analysis tools for Twitter. Buffer provides
all clicks on the short URL, so you
extensive evaluations about retweets,
can measure the success of a link in
mentions, favorites, clicks and reach
a tweet. Particularly comprehensive
potential for all tweets that have been
are the analytics in bit.ly, which can,
sent through their app. If you want to
in addition to clicks, measure the
know more about the development
saves, geographical origin and where
of
the link came from (referrer). You can
Twittercounter.com is a very useful tool.
your
own
followers,
call the statistics easily by putting a Âť+ÂŤ behind the bit.ly link. For example, h t t p s : / / b i t l y. c o m / s i s t e r - m a g +
Issue 9 | September 2013
1 STARTUP SPOTLIGHT savethemom.com @savethemom fb.com/savethemom
IDEA
Save The Mom supports modern families in their daily communication, concentrating all the information shared within a family that is now scattered between texts, phone calls, emails, Facebook, etc in one tool.
254 During our first year we had a co-marketing deal with Condé Nast Italia that earned us some money. Now we’re focused in gaining traction and creating a large user base, then we have already a few ideas on how to monetize it but I can’t disclose it right now.
We want to be useful and used by as many families as possible, helping them managing their lives in ways that we now can only dream of.
4
5
REVENUE
FUTURE PLANS
2
INSPIRATION
The idea came from my daily life: I have a wife and 2 little kids and was facing some organizational problems within my family (I usually forgot things to buy at the supermarket, I missed school and sports events, etc). So I decided to create a tool to help families like mine managing all this in an easy and fun way.
BUREAU
3
FINANCE
I’m a strategy and organization consultant and I’m in constant touch with entrepreneurs and industrial tycoons. When I decided to create Save The Mom I pitched the idea to
some of them and I got a seed investment to start with. Some time later I had another small round of investment, always from Italian entrepreneurs. 255
I believe technology will play an important role in families’ lives, connecting them with all the actors around them (schools, sports, supermarkets, communities, other families). I believe that the ability to communicate
6
with others (and to have the right information at the right time) is the key to ease the organizational burden of each family. At the end of all, I want families to be happy, that’s why I’m doing all this!
TECHNOLOGY AND FAMILY LIVE
My main competitors are the post-it notes attached to the fridge, the emails and the texts. Then there are all the productivity services (calendars, ToDo lists, shopping lists) and some startups that are targeting families (photo, little babies apps, etc).
7
COMPETITORS
8
9
FOUNDERS' PAST
Me and my wife - chief â&#x20AC;&#x201C; partner (you decide the right order) founded and run a strategy and organization consultancy firm for small and medium companies in Italy, Officina Strategia.
It was a very bright girl we hired to coordinate the project and build and manage Save The Momâ&#x20AC;&#x2122;s user community.
Co-founder Marco Gafforini
256 Save The Mom has an office in San Francisco and some of its operations are split between Brescia and Bologna in Italy.
My email Dropbox.
12
13
CITY
client
FIRST TEAM MEMBER
and
MOST OFTEN USED SOFTWARE
BUREAU
10
NAME
It just came up in a brainstorming session at a ÂťStartup WeekendÂŤ in Milan where we were testing our idea. It was love at first sight.
11
COLOURS
We love design, and we wanted to give it the very reassuring style from the 1950s. The designer developed the first palette of colours that was very brownish. We loved it. Then came a redesign and a little rebranding
(Save The Mom now has the Family Matters payoff attached to it to remember to everyone we target the whole family, not only moms) and we introduced the green and red addition to the brown style. 257
Everything! We are Italians and love good food, and we like to eat lots of different things!
Everything! We are Italians and love good food, and we like to eat lots of different things!
14
14
FOOD
FOOD
SONGS FOR DANCING Favourites from the sisterMAG team [dunkelbunt] – The Chocolate Butterfly Oliver Koletzki & Fran – Kissenschlacht Marbert Rocel – My Bed
O FL AT I
Who does not
IN
SP
IR
love flowers? Making
your own arrangements
does
not
need
to
be
complicated or expensive. We
have made three beautiful flower arrangements together with some
easy step by step instructions. Most
flowers and foliage used can be found in the garden or wild in nature. You can also buy
the core flowers in your local flower shop or flower
market and mix them with finds from the garden.
sister-mag.com
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L 4 RIA 24 TO E TU PAG
E L DI RIA 52 A N ORIAL248 TUTPOAGE 2 T U E R M T PAG C E S NO RI EN V A E
O
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Issue 9 | September 2013
― a vase
FLOWERS & YOU'LL NEED FOLIAGE USED
We found the inspiration and all the material for this
flower arrangement during
a long walk on the beach. It
― bits of chicken wire ― a knife
contains only wild flowers,
― a wire cutter
such as chamomile, Queen
― wild flowers
Anne’s lace and blackberry
― sea finds for
flowers. The idea is to use whatever flowers you find
on your beach walk or
in your garden. The look
decorating
― florist wire or pintle wire and glue
we want is natural and a
little wild, with a touch of 262
Chamomile | Queen
the ocean. By using lots
Anne's Lace | Sea
of foliage and sea finds
Kale | Blackberry
you can create a beautiful
flower arrangement without flowers en masse.
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Flowers | Sneezewort | Silverweed | Broadleaf Plantain | Reed
0 the differe heights. L spots fo
NO
JARDIN
RM DI
E
1
AN
01 Give each flower and foilage a cut with a sharp knife and leave them to drink some fresh water, before using them.
02 Cut a rectangle out of chicken wire. Fold the corners and shape it like an egg. Squish it carefully into the vase, and top it up with water.
03 Start with the foliage, insert it in the chicken wire. Place large leaves around the edges like a collar and some smaller bits in the middle.
04 Insert e flowers in ent levels and Leave some empty or the sea finds.
05
Use reeds and pintle wire in different hights in the middle, to create some height and volume.
Issue 9 | September 2013
263
06 Finally, wire the sea finds like shells, mussels, oysters and dry seaweed with florist wire or glue them on sticks and insert in the arrangement. We found some beautiful mussels, shells, oysters and seaweed along the beach. They make really nice decorations in the arrangement.
264
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NO
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RM DI
E
1
AN
You do not need many different varieties of flowers to create a beautiful arrangement. We used four different flowers and just a few stems of each.
265
OR
MA
Broadleaf plantain is often referred to as a weed, however it is very nice as foliage for flower arrangements and in bouquets.
ND
IE
The big leaves at the bottom and the high reeds in the center give the arrangement good volume and make it feel lush.
Issue 9 | September 2013
YOU'LL NEED
This sophisticated rose dome contains forty pastel
roses in pink, vintage
purple and off-white. A few
vines make some delicious and stylish details. It is soft and luxurious and
― a vase ― floral foam ― a knife ― thin duct tape or floral tape ― roses and foliage
makes a wonderful table
arrangement at a dinner party or an eye-catching
FLOWERS & FOLIAGE USED
piece on a side board.
266
sister-mag.com
Avalanche, white rose | Souvenir, pink rose | Lovely Jewel, pink rose | Ocean Song, purple rose | raspberry foliage | Virginia Creeper
Most DIY stores have duct tape or floral tape in stock.
3
JARDIN
PA
Condition the roses by removing thorns and leaves. Give each rose a long, diagonal cut and place them in fresh water. Let them drink for at least one hour before using them.
RI
S
01 The material for this arrangement: floral foam, roses, raspberry foliage and virginia creeper.
So uv
Lo
n
ir
ea
en
Oc
267
ly
ng
ve
So
03 Cut small pieces of foliage and insert in the floral foam. Start with a ring or 02 Soak the collar around the edge. Then place floral foam for one piece as a center and fill up the empty at least 30 minutes. space between the center and the collar. Make sure it absorbed waYou do not need to cover the foam ter all the way through. Cut it to fit completely, just lightly with a few your vase or container. Leave about two pieces, and the shape does not centimeters above the edge. Secure it need to be perfect. with two straps of pot tape. Je
w
Av
el
al
an
ch
e
Issue 9 | September 2013
04 When it comes to the roses, start with the center rose. Make sure it is in the middle and slightly above the foliage. This rose will state the height of the arrangement. Then place four roses around the edge in a 90 degree angle, evenly. These five roses are the key roses that will set the proprtions of the whole arrangement.
268
i an ss
pa
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nd ou ou tr y ec pe t , rf ha ou er pe l s ull sh ep h e i ca p p u d e o t d t t er le l ge ph eed an litt al To d s t n ses a en en an igh ro ses wh be m me ro rds ave so me wa s h the s o te r o s e i n . a f e r te d a m th ser l fo ra in
flo
sister-mag.com
S RI PA JARDIN
05 Place three roses around the center rose, slightly lower. Then place roses evenly around the edges, between the four key roses, in a circle. 06 Now fill in the empty spaces, between the top and the lower circle and create a beautiful rose dome.
r pe es ee in cr f o lv ia d in kin tifu e rg Vi ny au lik a be s of se h ave d t u i ea le . st an s w e vy I n u c e r ca t r i yo eep eli ra o cr d d flo n
AR IS
07 Use small pieces of raspberry foliage and fill in the gaps. Finally, decorate the dome with one or two vines that run from one side to the other and drop down. Make sure the vines are properly inserted in the floral foam.
269
Issue 9 | September 2013
― a vase
arrangement is very easy to
― a knife
FLOWERS & FOLIAGE USED YOU'LL NEED
This beautiful country style
make. It is actually made as a bouquet but if you place it in a non-traditional vase it
looks just like a decoration.
― some string ― garden flowers ― herbs
Lavender | Lady's Mantel | Poppy Pods | Geraniums
| Rosemary | Foliage from 270
Pasque Flower
0 add l or an flower. Tig again temp
sister-mag.com
CE PR
2
OV
EN
JARDIN
01 This arrangement requires only five ingredients : herbs, ladyâ&#x20AC;&#x2122;s mantle, lavender, geranium and poppy pods.
02 Make a bouquet with only herbs, we used rosemary and foliage from pasque flower. Place the steams diagonal, all in one direction. Turn the bouquet when needed to make sure it is even. Tighten it temporarily with a string, 03 Now if you find it difficult to hold the bouquet ladyâ&#x20AC;&#x2122;s mantel for a long time. ny other spray ghten the bouquet porarily, if needed.
Issue 9 | September 2013
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le ake st ave su cl em s a re ea s to n . d Th n Th s re f i m s p rom e s ma mo yo ak re ve te l l t b ur in ve he m its al g s n lt flo th t b s o in s ho n he w e b d er w ac in ul th e a d s g b w te r te r do e i ill a w f la ou fro n. st l, m lo an ng d er .
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M
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04 Add the lavender two or three stalks at a time. Start from the middle and work you way around. Turn the bouquet often in your hand to make sure it is even. Now tighten the bouquet properly with a string. Tighten it hard enough to keep the bouquet together but you still want to be able to make some small adjustments. Cut all the stems evenly and place the bouquet in 05 If you did not tighten the vase. the bouquet too hard, you can now carefully pull out flowers where needed or maybe insert them a little deeper. Then take a big, bright geranium and place it a little off center and add a few poppy pods, these will make beautiful eyecatching details.
JARDIN
PR OV EN CE 06 Bright and vibrant colours! The blue lavender, the lime ladyâ&#x20AC;&#x2122;s mantel and the cerise geranium are a perfect match. We choose to go for a more modern country look. If you prefer the traditional country look, just pull out the herbs, ladyâ&#x20AC;&#x2122;s mantle and lavender in different hights to loosen it all up.
rh he Ot
08 The lavender adds the most wonderful scent to this arrangement. Do not forget to stop and smell the flowers!
ar
PR
ra in b erb ng ou s m t q e in me ue hat t, t sa nts s a are ge ar nd be e , flo au pa o f rs reg or we tif ul ex r le a y. no a an mp le d
07
OV EN CE
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273
PHOTOS
ASHLEY LUDÄSCHER FLORISTS
HÜRRIYET BULAN REBECCA LINA FOOD
CLAUDIA GÖDKE PARTNER 274
BLOOMY DAYS
#SISTERMAGPARTY
floral In mid-August sisterMAG invited readers to join the flower arrangement party in Berlin! Together with our partner BLOOMY DAYS (see Startup Spotlight page 270) we spent a beautiful, summery Sunday. Everybody made their own flower bouquets and crowns to take home. See impressions of the day on the next few pages and read about helpful tips from our florists.
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Issue 9 | September 2013
Toni & Thea welcome the guests
276
How to correctly arrange flower bouquets... sister-mag.com
The ÂťFlower-BarÂť
JARDIN
Flower crowns
277
01 RECEPTION
On a sunny Sunday midday in August around 11 oâ&#x20AC;&#x2122;clock Toni and Thea from sisterMAG welcomed the first guests in the facilities of their event partner BLOOMY DAYS in Steinstrasse 3, Berlin. After the reception, the florists HĂźrriyet and Rebecca taught the participants what steps to follow when arranging flowers. First of all, all guests had to decide if they wanted to learn how to arrange a bouquet or if they wanted to learn how to make a flower crown.
Victoria choosing her flowers Issue 9 | September 2013
Tiny flower cards decorate this bouquet. Motive from Flickr
278
02 GOODIES
The idea was that all participants would go home at the end of the day with something to remember of this special event. Therefore everybody received a little handmade booklet with the program and space to write down notes and a small bag with flower arrangement wire. For all our readers who could not attend the party, we give away five goodie-bags (conditions here). In addition we put the manual for the notebooks and bags online to download â&#x20AC;&#x201C; for your own #sistermagparty at home! sister-mag.com
You can download the tutorial for binding the booklet and designing the cover here .
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Goodie-bags with paper flowers. Download the tutorial .
The social media cheat sheet. You can download a PDF blue print for your own party. Issue 9 | September 2013
279
03 CANDY BAR
For our flower arrangement party we asked food photographer and stylist Claudia Gรถdke to put us together a candy bar. She created a delicious vanilla cake, filled with wild berry gelee and orange frosting (the recipe as download ). Besides that you could choose between limeshortbread, dark-chocolate pralines and a lot of candy from Berlin gourmet store Herr Nilsson Godis (with online shop!)
280
A tiny green house from IKEA and roses
sister-mag.com
filled with sweets
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281
Gluten-free chocolate cupcakes with a wild berry filling and orange frosting
Sibylle (Funkytime) arranges a flower crown in purple and pink
282
Rebecca trying on her crown sister-mag.com
JARDIN
04 FLOWER CROWNS
BLOOMY DAYS founder Franziska
As a highlight of the day every participant made her own flower crown. Once you got the knack of it, the whole process becomes very easy. Sibylle from the blog »Funkytime« uploaded a tutorial refering to this.
Zoe (Golden & Pink) whilst instagramming
283
The first step: weave wire around grasses
Victoria's first flower crown Issue 9 | September 2013
284
HÜRRIYET BULAN
REBECCA LINA
BOTANIC-ART.DE
ELFENKINDBERLIN.DE
The creative owner of Botanic Art , Hürriyet Bulan, has decided after many years in New York City to spread her passion for flowers and her design talent in Europe. Her floral pieces of art, elegant wedding bouquets, and stylish decorations have been valued by numerous celebrities from show business and members of royal families during her work at the St. Regis Hotel in New York. Hürriyet's design concepts are exceptional and tailored individually to the customer.
Rebecca Lina grew up with a great love for nature in a small village near Hamburg, Germany. She first devoted herself to her theatre, film and television career, until she got the greatest gift of her life - her daughter Laéna. As a constant source of inspiration Laéna triggered a real surge of creativity in Rebecca. Since then, Rebecca runs her own children's label ELFENKINDBERLIN . Her designs and creations are always characterized by a reduced simplicity that will enchant you in their particularity. Rebecca writes her blog about DIY, fashion, food and the universally beautiful. And if you look closely - every now and then about a flower.
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HÜRRIYET & REBECCA Issue 9 | September 2013
BY HĂ&#x153;RRIYET 1. When choosing your flowers, make sure you pick the blooms with firm petals. They will be fresh and last longer. 2. Should your flowers be out of water for a while, wrap the stems with a damp tissue. 3. Once you brought your flowers home, you clean the stems. Strip off any leaves that will fall below the water line. 4. Fill your clean vase with tepid water. 5. Cut every stem in an angle, so they can absorb the water better. 6. Avoid direct sunlight and heat. You don't want your flowers to wilt quickly! 7. Change water daily, so your flowers will last longer. 8. If needed re-cut the stems. 9. Remove any wilted or dead flowers. You want your arrangement to look pretty, right? 10. Enjoy your flowers as much as you can. They spread so much happiness!
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MORE PHOTOS
1 STARTUP SPOTLIGHT
bloomydays.de @mybloomydays fb.com/bloomydays 288 We are a venture capitalfinanced start-up. Before that we received our seed capital through crowd funding.
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FINANCE
THE IDEA
BLOOMY DAYS is Germany’s first national subscription service for cut flowers. We send the most beautiful seasonal cut flowers directly to our customers on a regular basis—no intermediaries needed, always fresh and at the best price attainable.
Founder Franziska von Hardenberg
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INSPIRATION
Our love for flowers. Flowers are the most beautiful things in the world and they can so easily bring a smile to someone’s face and to your own. It is simply amazing. BLOOMY DAYS is a classical e-commerce company that is financed by the margins of sales. In addition to that our new BLOOMEN SHOP has opened in Berlin (address: Steinstraße 3) where you can directly purchase and take home our weekly offer of flowers in suitable vases.
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REVENUE
3
THE PRODUCT
They only receive the best cut flowers, unbound and simple without a a lot of foliage. We want our flowers to convince without being overwhelmed by foliage. Another advantage of unbound cut flowers is that you can easily and quickly distribute them among several vases. 289 We see ourselves to be Europe’s leading provider for online flower subscriptions.
PHOTOS: Ashley Ludäscher
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FUTURE PLANS
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COMPETITORS
We invented the flower subscription and this enterprise model has already attracted some imitators. At the moment we donâ&#x20AC;&#x2122;t see any real competitors though.
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FOUNDER'S PAST
Our team members come from different fields of expertise. I used to work on different ventures for Rocket Internet.
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FIRST TEAM MEMBER
In the operations/ accounting department.
290 We have a simple corporate design. It should rather remind people of a high fashion brand than a classical flower delivery service. We therefore decided to go with an elegant black and white for our colors. In addition to this we use a soft mint green as an eye-catcher.
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COMPANY COLOURS
In Germanyâ&#x20AC;&#x2122;s Berlin.
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capital,
CITY
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NAME
That was an exciting process. It took quite a few weeks until we came up with the perfect name but once I knew it, it was an incredible feeling. To me, BLOOMY DAYS stands for everything we do and Iâ&#x20AC;&#x2122;m still very happy with our choice. 291 Mail program.
Haribo Smurfs.
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MOST OFTEN USED SOFTWARE
MAIN FOOD
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EDIBLE F L OW E R STO RY
P H OTO G RA P H E R
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Marte Marie Forsberg R EC I P ES
Darren Wiffen
Issue 9 | September 2013
4 portions
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D E E P F R I E D G OAT C H E ES E A N D BAS I L BA L L S 80 oz goat cheese 6 basil leaves 1 bunch baby asparagus 1 egg 1/2 cup milk (for egg mix) 1-2 cups bread crumbs 2 cups red wine 1 cup sugar
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JARDIN In a mixing bowl break up the goat cheese into small crumbs with your hands. Finely chop the basil and add to the goat cheese. With your hands roll the mixture into small balls (approx. one mouthful), then place them on a tray in the fridge for 1 hour. In a small bowl mix egg and milk, in another bowl add the flour, and in another add the breadcrumbs. Take the cooled goat cheese balls out of the fridge and roll in flour, the milk and egg mixture and then the breadcrumbs before returning them to a tray and back in the fridge to cool before deep-frying.
with apples, asparagus, candid walnuts and passion fruit flowers in red wine syrup Place one cup of sugar in a saucepan and add 2 cups of red wine. Let simmer on medium heat until reduced by half, then place to cool in fridge. In a deep fryer, fry the goat cheese balls on 350째F till they are lightly golden brown. Place them on kitchen towel to get rid of excess oil. Cook the baby asparagus for 30 sec in boiling water, then plate up and drizzle over some of the red wine sauce at the end. This little appetizer is such a gorgeous and colorful starter, perfect for little cocktail parties.
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W I L D MU S H RO OM R I S OT TO W I T H H E R B O I L AND PURPLE VIOLA
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Finely chop the onion, ad to a saucepan with some olive oil and sweat till soft, then add the white wine and the rice. Let simmer till the liquid is absorbed by the risotto rice while stirring.
4 oz mixed mushrooms 8 oz risotto rice 10 fl oz flour vegetable stock 1 piece butter 1 small yellow onion 1 cup white wine Parmesan salt pepper Herb oil ingredients: 1 bunch parsley 1 sprig rosemary 1 handful spinach 3 leaves sage
Add the stock one cup at the time, each time waiting till the rice has absorbed the liquid before adding more and keep stirring. When all is absorbed in the rice, have a taste, the rice should be soft and wonderful. You may need to add more vegetable stock at this point. Chop the mushrooms in suitable small slices and add to a small saucepan, add a knob of butter and let simmer while stirring. Add salt and pepper to taste till browned and soft, then add the cream. Add the mushroom mixture to the risotto and add salt and pepper to taste before dishing it up with some grated Parmesan cheese and decorated with purple violas. Quickly blitz the herbs and the olive oil together till liquidized and smooth. Add salt and pepper to taste and drizzle over dish before serving.
2 fl oz olive oil
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AU T UM N B E R RY C A LVA D O S SA BAYO N 4 portions
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Rinse and set the berries aside in a bowl.
For the sabayon sauce:
6 cups berries of your choice (strawberries, blueberries, blackberries, red currants, raspberries, etc.) or as much as you like 3 egg yolks 3 tbsp caster sugar 1/2 pint cream 1 tbsp calvados a handful yellow edible violas
In another heatproof bowl mix the egg yolk, sugar, cream and calvados. Place the heatproof bowl over a saucepan filled with water that is simmering over medium heat on the stove. Keep stirring and mixing until well blended and having the consistency and thickness of double cream. Dish up your fruits on individual plates, pour over some sabayon sauce and glaze under the grill until golden brown before garnishing with edible flowers (we used yellow violas). Serve when warm paired with calvados for your guests.
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Soak the gelatin in cold water till soft.
Panna Cotta 2 leaves bronze gelatin 1 cup cream 1 cup milk 1 tsp dried lavender 1 tsp honey
Place milk and cream in saucepan, add dried lavender and honey and bring to a low simmer over medium to low heat. Add the soft gelatin and stir until all is dissolved and mixed in. Pour the lavender panna cotta mixture into molds and place in fridge for 2 hours to cool. Before serving, dip molds into hot water and turn upside down onto individual plates.
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Raspberry tuile 3/4 cup granulated sugar 3 large egg whites 1/4 lb soft butter 2 oz flour 1 tsp vanilla essence 1 tbsp raspberry puree
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Whisk sugar and egg whites together until combined, then add the soft butter and whisk till thoroughly combined. Add flour, vanilla essence, and raspberry puree and whisk together till smooth. Place in fridge for 4 hours to cool. When ready to make the tuile, use a palate knife to smear the tuile batter onto baking paper and place in a hot oven to bake for a few minutes till light golden brown.
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4 portions
L AV E N D E R PA N N A COT TA
RAS P B E R RY T U I L E , RAS P B E R RY CO U L I S
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and candid rose petals
Issue 9 | September 2013
Rose petals a small handful of rose petals water icing sugar sugar
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Use same amount of sugar to water and mix together in a small saucepan while heating slightly on low. Dip petals in the water sugar mix, dust both sides of the petals with icing sugar and place on grease proof paper to go crisp in a lightly warm oven. You may also candy some lavender for extra crunch.
Raspberry coulis 1 2/3 cup raspberries 2/3 cup icing sugar 1-2 tsp lemon juice
Whizz the raspberries in a blender or through a sieve and add the lemon juice to taste. If youâ&#x20AC;&#x2122;ve used a blender, pour the blended raspberries through a sieve to remove the seeds and make the coulis smooth. Serve up the lavender panna cotta on a plate with a spoonful of the coulis over it, before decorating with candid rose petals and / or lavender and placing the raspberry tuile on an angle up against the panna cotta. Dust the plates with icing sugar. Serve with a cooled glass of Prosecco or Cava.
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4 portions
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L AY E R E D E L D E R F L OW E R J E L LY
700 ml sparkling elderflower cordial 2 leaves gelatine mixed beeries of your choice (e.g. raspberries, blackberries) violas or other edible flowers (e.g. elderflowers)
(we used a small champagne flute), add flowers, pour in gelatin mix. Leave to cool in fridge, then take out to add another layer of berries and flowers and add more gelatine mixture, leave to cool. Repeat this step until the glass is almost full and leave 1cm to add champagne right before serving and leave to cool in freezer. For even more goodness try using rose fizz when serving.
champagne
Soak gelatine leaves in cold water for 5 min. Warm the elderflower cordial to lukewarm and add the gelatine leaves, leave to cool. Rinse berries and layer them in a glass of your choice
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A guide by 304
ELODIE LOVE madame-love.com
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Floral
Hamburg Issue 9 | September 2013
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A floral walk through Hamburg
I was delighted when Thea and Toni
interior design, with many incredible
asked me to write an article about
design shops. All of this is a result of
flowers in Hamburg for this French
the German lifestyle magazines based
edition of sisterMAG. Flowers are,
in Hamburg, and the city being the
together with interior design, one of
homebase of a lot of great stylists.
the main focuses of my blog and one
Hamburg is also a city with a lot of
of my passions.
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possibilities to find great flowers. I
For as long as I can remember I have
explored my favorite flower shops
always loved being in my parents'
for you, as well as various markets,
garden making bouquets or picking
searching for unusual flowers and
wild flowers in the forest. Since I now
enchanting
live in a city without a garden, without
visited some shops where you can
even a balcony, I have to visit flower
find some very nice vases to present
shops or go to the market regularly to
your flowers or buy some very pretty
keep my home full of lovely seasonal
flower fabric. I tried to select shops in
flowers.
different areas of the city, in order to
I am originally from France but moved
give the broadest overview possible of
to Germany eight years ago and to
what Hamburg has to offer.
Hamburg two years ago after having spent a number of years in Berlin. Hamburg is well known in Germany for
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presentations.
I
also
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Issue 9 | September 2013
308 Blumen Lund is to be found in the university district of Hamburg called Grindel. It is a reference for all stylists in Hamburg. It is where they usually go when they
B LU M E N LU N D
need to buy some flowers for a
www.blumenlund.de
photo shoot. It is one of the best-
Grindelhof 68 20146 Hamburg
They have a very wide variety
Mo-Fri: 8:00am-6:00pm Sat: 8:00am-1:00pm
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stocked flower shops in the city. of flowers, all categorized by colours. You feel like you are in a very well arranged Scandinavian shop.
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Issue 9 | September 2013
Küchenblume is the first flower shop I visited in Hamburg, as it is very close to my home. The arrangements are always very tasteful and the big round table in the middle of the small shop is spectacular. They often have very special flowers, like rare types of peonies or yellow and orange anemones. The ladies in the shop 310
also compose beautiful bouquets and sell some very pretty vases. In front
which is on Tuesdays and
of the shop, you can find some very
Fridays. Küchenblume is
nice plants to decorate your terrace
surrounded
or balcony.
and individual little interior
The shop is set in the very lively and
and fashion shops as well
chic neighbourhood of Eppendorf
as fancy restaurants. If you
in the beautiful Isestrasse on the
plan to visit Hamburg, the
other side of the famous market,
very
by
individual
beautiful
boutique
hotel Smolka is situated in this street. The rooms are
K Ü C H E N B LU M E www.kuechenblume.com Isestrasse 76 20149 Hamburg Mo-Fri : 11:00am-7:00pm 0am-4:00pm :0 10 t: Sa sister-mag.com
very pretty and calm and the cocktails at the hotel bar are just fantastic.
JARDIN G R Ă&#x153; N E FL O R A www.grueneflora.de Schulterblatt 79 20357 Hamburg Mo-Fri: 9:00am-7:00pm Sat: 10:00am-5:00pm
This shop is to be found in one the most alternative parts of the city: Sternschanze - in the biggest street called Schulterblatt (shoulder blade). The name of the shop is a reference to a building in the same street called rote flora - a former theatre, squatted since 1989. The flowers in the shop are 311
very elegantly presented and the interior of the shop is spectacular, with a floor made out of loose stones and a little wooden path in the middle that makes you feel as if you were in a garden. They also have a large variety of outdoor plants for balconies. The
walls
inside
are
painted in a very nice shade of turquoise and they also sell a great selection of vases.
Issue 9 | September 2013
Saxifraga is one of the most amazing and individual flower shops I have visited in my life. Forget everything you know about flower shops before you go there. The owner Carola Wineberger is a very creative lady and really manages to create atmospherical flower compositions. The shop is situated in the very creative district called Karolinenviertel, or 312
Karoviertel, and surronded by many small shops with a lot of handmade fashion and decoration items. What I like the most about this shop are the micro-bouquets. She makes some very small bouquets and displays them in recycled jars or shot glasses â&#x20AC;&#x201C; they really look like the ones I loved making when I was a child. No vase is small enough for these little beauties. She sells them for a couple of euros. I find it so refreshing to find that kind of bouquet in a flower shop. So far away from all those pre-formated bouquets you find everywhere with gerberas and a lot of green.
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JARDIN SA X IF R A G A www.saxifraga.cc Glash端ttenstrasse 100 20357 Hamburg Mo-Fri: 10:00am-6:30pm Sat: 10:00am-4:00pm
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Flower Markets
JARDIN
J'aime les marchĂŠs. Hamburg is a city with a very deep market
subway bridge between the
culture, as the people from Hamburg
stations Eppendorfer Baum
value their quality of life a lot. They love
and HoheluftbrĂźcke. You can
to buy fresh and organic vegetables,
even book a guided tour
meat and cheese from the market and
this historical market.
also freshly cut flowers of course.
I will present you three of
There are many markets in Hamburg
my favourite stalls that are
that take place every day of the week in
present at different markets
different parts of the city. With more than
throughout the week.
of
100 weekly markets, Hamburg is one of the biggest market cities in Europe. The most famous one is called the Isemarkt
in the district of Eppendorf.
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It thas been taking place twice a week on Tuesday and Friday mornings for more than 100 years. It is known as one of the biggest markets in Europe with more than one hundred stalls. It is situated on the Isestrasse under the
Issue 9 | September 2013
You can find Anna Barnstorfâ&#x20AC;&#x2122;s Blumenmanufaktur (flower factory) on the Isemarkt every Tuesday and 316
Friday morning at the beginning of the market on the Eppendorfer
Andreas Hope is also present at the
Baum side. This young lady is really
Isemarkt twice a week but also at
passionate about flowers and has
the Goldbeckmarkt every Saturday
a very good taste for picking some
morning. A very nice market near
nice varieties and arranging them
the canal and the very nice and lively
by colour.
Winterhude district situated on the
When I canâ&#x20AC;&#x2122;t make it to the market
other side of the Alster lake.
during the week, I like to visit
Andreas is always there making
her on Saturday mornings at the
the bouquets on a large side table
Eppendorfer Markt. This market is
as the morning goes on. He has
the opposite of the Isemarkt. It is a
a fantastic selection of free range
very small organic market, with only
roses and almost all of his flowers
one vegetable, one meat, on fish,
are from the region. During the
one bread and one flower stand.
Christmas season you can also find
You donâ&#x20AC;&#x2122;t have much choice, but the
some very tasteful advent wreaths
quality of each stand is excellent.
at his stand.
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Harburg Sand Thursdays Eppendorfer Markt Marie-Jonas-Platz
Isemarkt Tue & Fri: 8:00am2:00pm Goldbeckplatz Sat: 8:00am-
Sat: 8:00am-1:00pm
1:00pm
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Kolbe´s Bio-Blumen is specialised in organic flowers. The flower farm is set in Altengamme, in the eastern part
Organic Market
of Hamburg, and they cultivate more
Blankenese
than 120 varieties of cut flowers. From time to time, the farm is open to the public when they have an open day. They are to be found every Tuesday at the Isemarkt, every Wednesday at the
We: 9:00am-1:00pm Organic Market Ottensen Sa: 9:30am-2:00pm
market in Blankenese – a very nice district, a bit farther away from the city centre on the border of the river Elbe – and on Saturday in the trendy district of Ottensen, at the organic market. www.bio-blumen.de
Issue 9 | September 2013
smukkeStore is a lovely interior shop situated in the pretty EimsbĂźttel district. The shop is specialised in Scandinavian design and fashion. Smukke means beautiful in Danish â&#x20AC;&#x201C; and the selection is quite beautiful, with decoration items from house doctor , Bloomingville , House of Rym , Rie Elise Lasen & lb Laursen . It is a great place to find vases.
Akiko is situated in the Wexstrasse - a great street for shopping in a not-so-touristy but worthwhile district called Neustadt. It has a lot of great interior shops such as Richard . Akiko is a Japanese shop selling a lot of Japanese craft and craft supplies. It is a great place if you are into DIY and Japanese
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SMUKKESTORE www.smukkestore.de Eppendorfer Weg 174 20253 Hamburg
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Mo-Fri: 10:30am-7:00pm Sat: 10:30am-4:00pm
JARDIN
AKIKO style as much as I am. I selected this shop for
www.akiko-japan.de
the flower guide because you can find a lot of
Wexstraße 39 20355 Hamburg
great flower-patterned fabric and paper. At Akiko you can also attend origami workshops – the art of Japanese paper folding - and learn
Tue-Fri: 10:30am-7:00pm Sat: 11:00am-3:00pm
how to make beautiful paper flowers.
Palais 13 is my favourite interior shop in Hamburg. Also situated in the Eimsbüttel district, it is located in a beautiful building with a wonderful stucco ceiling. They sell some
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amazing little vases from Holland and France. This shop is so poetic, you should definitely visit it when in Hamburg.
PA LA IS X II I www.palais13.de Henriettenweg 13 20259 Hamburg Tue-Fri: 11:00am-6:00pm September 2013 m m-49:0|0p Sat: 11:00aIssue
Outlook Outlook NOVEMBER
The whole issue will be themed »Playing and gaming»
You are almost at the end of our France issue N°9 and it is time to take a look at what's coming up next. In November you'll be able to download our new issue, which will be themed around a rather uncommon topic (for a women's magazine): gaming and playing! We will not only invite you to a classic Poker night, but will also talk about Mobile Gaming and the world of digital games. You might want to take out your playing cards and revise those rules of poker and rummy.
320 A walk through the town of perfume: Victoria takes us on a tour through Grasse.
Food Blogger and book author Luisa Weiss (Wednesday Chef) takes us on a culinary tour through Berlin.
IF YOU WANT TO CONTRIBUTE TO SISTERMAG OR HAVE AN IDEA FOR A FEATURE FOR OUR NEXT ISSUE, PLEASE EMAIL US AT MAIL@SISTER-MAG.COM
k
JARDIN
IMPRINT sisterMAG – journal for the Digital Lady www.sister-mag.com eMail Twitter Facebook Chefredakteurin Deputy Editor in Chief Fashion Director
mail@sister-mag.com @sister_mag fb.com/sister.magazin Theresa Neubauer Antonia Neubauer Eva-Maria Neubauer
Contributing Editors (Text)
Hürriyet Bulan, Antonia Neubauer, Donata Proske, Alex Sutter, Rebecca Lina Wilson, Jasmin Z. Contributing Editors (Text & Photo) Emelie Ekborg, Marte Marie Forsberg, Claudia Gödke, Virginia Horstmann, Elodie Love, Thea Neubauer Contributing Editors (Photo) Nina Cotrell, Denise Kastull, Ashley Ludaescher, Zoe Noble, Yossi Salis, Cris Santos Contributing Editors (Video) Nina Cottrell, Onn Halpern, Claus Kuhlmann, Lucas Milhomem, Xaver Neumann Design & Illustration Theresa Neubauer (Art Dir.), Tina Bergs, Elisabeth Weber Translation Sabrina Bäcker, Kathrin Greyer, Donata Proske, Tanja Timmer, Jasmin Z. Proof Susanne Bauder, Marina Engelhart, Chinyere Feasey, Simone Haffner, Isabelle Koelling, Katharina Kraatz, Amie McCracken, Marisa Nöldeke, Donata Proske, Antje Reiche, Rachna Sahni Published bi-monthly by Carry-On Publishing GmbH, Gustav-Meyer-Allee 25, 13355 Berlin. Re-use of content is only allowed with written permission of publisher. There is no liability for unsolicited manuscripts and photographs. Management
Antonia Neubauer, Theresa Neubauer, Alex Sutter
Sales Marketing
Alex Sutter (Sales Dir.) Antonia Neubauer (Marketing Dir.), Donata Proske
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