The Black Report 4 | Visions of the future

BLACK REP // ORT

ISSUE:04

VISIONS OF THE FUTURE

TRENDS // IDEAS // INNOVATION // INSPIRATION

MONTHLY REPORT COVERING CONSUMER AND SOCIAL TRENDS, TRENDS IN MARKETING COMMS, PACKAGING, PRODUCT INNOVATION AND BEYOND...

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The Black Report is a monthly trends and innovation report focusing on technology, the internet, social media, brand, marketing and good ideas.

The report is an extension of uncluttered white spaces, the digital magazine about good ideas in collaboration with the innovation team at 6.2, Seek & Design and a network of content providers from the USA, Australia, Germany and the UK..

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INSIDE A VIRTUAL FUTURE OF RETHINKING WORK SPACES Editor & Founder of uncluttered white spaces On Twitter @benrennie

This hybrid reality provides leaders, businesses,

solutions to getting things done, businesses will

organisations and innovators with a clear platform to

need to shift their thinking to more creative,

rethink the way we work, educate and live. Computers

imaginative teams that solve complex problems.

aren’t yet smarter than humans, so we are armed with the power of time to imagine a world, and the

With the launch of Collaborative Consumption by

implications of what will happen when they are, where

Rachel Botsman in 2010, a global movement took

we can collectively redesign the our shared futures.

shape on how companies can grow through sharing and collaboration, catalysing the information

URSULA LE GUIN STATED “ THE CREATIVE ADULT IS THE CHILD WHO HAS SURVIVED.”

The skills required to succeed in the information age

generation. The world is evidently smaller with the

require a collaborative approach. Consider education

continual evolution of the internet and technology,

systems. In almost every developed country education

with virtual worlds sitting front and centre.

is still bound by solitary test-taking, individualistic achievement and failure models. This runs counter to

CEOs and business leaders fear the loss of control in

the reality of the emerging markets and is representative

virtual, cloud based environments because they have

of business models shaped in an era gone bye.

created systems, almost always based on rewards and incentive, which stamps out creativity and encourages

We are right now living in a mid way point

Business models, education and the concept of

narrow perspectives on goals rather than lateral

between the industrial era which fades

management were created to support the industrial

thinking and problem solving. The reality is, more

fast behind us and the hybrid reality of the

revolution. And while the world has shifted dramatically,

than a billion human beings currently participate in

information age which hasn’t yet taken

these ideas, systems and thinking have not.

some form of virtual environment, and half of them

shape. I am confronted daily by the idea

are under the age of 16. CEOs and business leaders

that all too often, as we become adults,

Imagination and creativity in business today is

need to rethink management, marketing and process,

our imagination dies with our childhood.

critical. As the world becomes smaller, and offshore

and learn to embrace and understand the cloud and

organisations such as eLance & Freelancer provide

address the conventional working environment.

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INSIDE A VIRTUAL FUTURE OF RETHINKING WORK SPACES Our company, 6.2 works in part in a virtual

global workforce living through what is hopefully an

environment with a team of people spread across

evolution of the modern working environment.

Australia and the USA. This is ideal for gaining

Author Don Tapscott states, to create the perfect

Dan H. Pink, author of Drive and a Whole New Mind

proficiency, if not mastery, in addressing complex

world for many young employees, “replace job

challenges organisations to re think. Pink makes a

problems. We work with businesses across varying

descriptions with work goals and give them the

convincing case that organizations ignore intrinsic

continents and every aspect of our business is based

tools, latitude and guidance to get the job done,”.

motivation (belonging to a thing by its very nature)

online. Our files, our network, our phone and our

Employers who can make peace with this new

at their own peril. Pink discusses the importance of

project management systems.

relationship with Gen-Y must position themselves

harnessing the power of intrinsic motivation rather

well to extract the extraordinary collaborative value

than extrinsic remuneration. This is well researched

that social media, technology and the internet offers.

science which is not embraced by organizations, and

Leveraging technology and the internet, we can attract the best people anywhere in the world to

not surprisingly, is infinitely more rewarding.

be a part of our organization. We can collaborate

Many business leaders are enthusiastic about

with businesses in far reaching places normally

exploring technology but some see it as dehumanizing.

Belonging to a thing by its very nature, be it a

unattainable to a small company such as 6.2. Working

I believe technology enables deeper connections,

business, movement, group and team is important. In

becomes far more vibrant due to the autonomy, focus

creates opportunities and in most cases, can

the future, this won’t change, what will however is an

and deliberate shift to thinking about milestones and

eradicate the issues relating to work life balance,

organisation’s understanding of what really motivates

objectives, rather then where and when.

which is a myth created by organisations in the first

people and an open understanding of the importance

place to have us think they have our best interests at

of empowerment through leveraging existing

As the global landscape continues to shift, so will the

heart. I hope you have established by now that work

technologies, reshaping work, education and design.

importance of tech and the internet or, “the cloud,”

life balance is your responsibility, not your employers.

which is becoming a metaphor for the future and our

Seth Godin stated, “there are people who edit the

collective ability to access data and to gain useful

The potential of the young to maximize creative

world, have an opinion, a view, then there are those

information from it.

connectivity should be fostered. The world in which

who design it.” Time to assume some responsibility in

we coexist today, will remain the same tomorrow,

designing our shared future.

We could all argue that virtual work is not virtual at

just more efficient, better connected with emotionally

all, it’s real, it is happening now and it is growing.

rewarded teams. Businesses will empower people

More importantly than that, it is beneficial to a

through transparency and autonomy.

CREDITS Ursula Le Guin: http://www.ursulakleguin.com/ Dan H. Pink: http://www.danpink.com/ Don Tapscott: http://dontapscott.com/ Seth Godin: http://www.sethgodin.com/sg/

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MICROSOFT BRANDS THE ‘FUTURE’ Technology is reshaping life before our very eyes (remember life before the iPhone? Didn’t think you would) and will continue to change the way we navigate our daily lives and how we communicate with each other in work and play. The future, it turns out, is a hugely popular topic with consumers, for whom rapid and ceaseless innovation of technology is now no longer a desire but an expectation.

Something they look forward to.

Working from this insight, Microsoft is carving out a brand position in envisioning the future of innovation, overseen by its ‘Director of Envisioning’ David Jones.

Over the last year it has released a series of fascinating ‘Future’ movies which speculate how life and work could look in 2019, based on current technologies and the advances we’re likely to see.

THE FUTURE OF WORK AND PRODUCTIVITY The latest movie is a look at Microsoft’s vision of the possibilities of work life and general productivity, where augmented reality enabled smartphones and AR virtual and smart touch screens have become the centre of our lives, rendering daily life a seamless flow

Watch the movie: http://www.youtube.com/watch?v=a6cNdhOKwi0

of conveniences.

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MICROSOFT BRANDS THE ‘FUTURE’ THE KINECT EFFECT Microsoft’s next offering, the Kinect Effect, takes a look at the broader possibilities of the brand’s incredible Kinect technology. Here Microsoft paints a picture of a world where Kinect has exploded from its humble beginnings as a gaming technology into many other areas of life and work, from medicine - where surgeons use Kinect virtual imaging during surgery, to the pianist who practices using a virtual keyboard.

UWS INSIGHT/ After losing the innovation battle to you-know-who, Microsoft has been smart to find a slightly different route to build credibility and brand loyalty with consumers. These movies, which are part of an ongoing series, are slowly building Microsoft’s image as a future focused innovator of ‘smart’ consumer technology. By creating these inspiring and appealing images of the future Microsoft is taking consumers on an emotional journey, with the promise of making the dream real.

Consumers, it turns out, are ready and waiting to hop on the emotional future train. The first Work and Productivity movie was viewed 2.5 million times in just three weeks of its release and the Kinect Effect movie racked up close to half a million views over the same time.

Watch the KINECT MOVIE: http://www.youtube.com/watch?v=T_QLguHvACs

What will your brand look like in this future of seamless innovation?

Will it fit in? How innovation led is your brand positioning?

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THE END OF BUSINESS AS USUAL The rapid and unceasing changes social media is

“ The information that you see, the people around

wreaking on business have been charted in this

you, what you share, are all unique to you. And,

must read new book - The End of Business As

your experience will be absolutely different than

Usual - by social media expert Brian Solis.

mine or anyone else for that matter. As such, the egosystem is personal, powerful and reflective of

Most will agree with Solis’ premise, that we are in

all that moves you.”

the throes of ‘The End of Business as Usual’ - the result of the ongoing consumer digital revolution

“ For businesses, tapping into the Egosytem

where the connected individual has taken on a

changes the game for marketing, sales and

unprecedentedly powerful role in defining the

service. You’re in control, not the brand, and in

future of everything.

order to get your attention and ultimately your trust, they will have to commit act of empathy to

Simply by discussing the experiences they’ve

show that they are listening, that they’re sincere,

had with brands and business on review sites, in

and that they are genuinely reaching out to you

blogs, and in online communities, consumers have

and not millions of “people like you.”

created a new world of consumer influence.

UWS’ favourite insight in the book is what Solis has defined as the Egosystem.

UWS INSIGHT/

“ The Egosystem is an endearing term that describes the nature of the social graph. Rather than a social ecosystem, it is quite literally an egosystem where the entire experience revolves around you. You are at the centre of everything,” Solis explains in an interview with Forbes magazine.

View the Link: http://www.forbes.com/sites/ danschawbel/2011/10/18/the-end-of-businessas-usual/

The idea that social media is changing how brands do business certainly isn’t new but the assertion that a totally new era of consumerism is upon – is.

Only time will tell if Solis’ vision of the future is correct but one thing is certain, doing business in the future won’t look much at all like it does now.

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NIELSEN SOCIAL MEDIA STATISTICS UPDATE

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NIELSEN SOCIAL MEDIA STATISTICS UPDATE

View the Link: http://blog.nielsen.com/nielsenwire/social/

UWS INSIGHT/ It’s easy to make assumptions about social media but as it evolves the stats continue to surprise. Insights such as this - that it is the over 55s who are driving social media growth with mobile internet - are gobsmacking. The lesson here?

Don’t ever assume. Always look to the latest states before making assertions.

View the Link: http://blog.nielsen.com/nielsenwire/social/

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GENERATION M: FOR MULTITASK AND MULTIPLE SCREEN Multitasking was once the domain of busy mothers of young children but today technology and ubiquitous connection has transformed us all into multiple screen juggling multitaskers.

A new study, conducted by Yahoo and Razorfish, reveals that 80% of smart phone and tablet users multitask on a mobile device while watching TV. Yahoo Mobile and Razorfish surveyed 2,000 adults on their mobile habits and device preferences.

They discovered that consumers are darting seamlessly between screens, using their phones and tablets to communicate with friends, look up information on the show they’re watching or surf content completely unrelated to what they’re watching on TV. It’s bad news for television advertisers, who now have to compete with the world wide web for consumer’s attention during commercial breaks but good news for the digital world.

STUDY KEY FINDINGS –3 8% of respondents say browsing the web enhances their TV viewing experience, while another 38% say it makes them more distracted.

–7 0% of respondents multitask at least once a week; 49% do so daily.

–1 5% are on their phones for programs’ entire durations.

–T he top 5 programming genres attracting multitaskers are reality, news, comedy, sports

UWS INSIGHT/ Mobile web users are perpetually distracted.

If they’re dipping in and out of focus, moving from one screen to another and back again continuously what are the implications for online content?

It means that web design, content and navigation have never been so crucial. If you have 5 seconds of your consumer’s time, before a competing screen grabs their attention, how will you engage them?

and food.

–9 4% of reported multitaskers engage in some form of mobile communication while watching TV, such as exchanging email, sending IMs, texting, talking or social networking.

– 60% browse the mobile web, of which 44% search for unrelated content and 38% search for related content.

–M obile traffic spikes during halftime shows of sporting events;

Source: http://razorfishoutlook.razorfish.com/articles/ forgetmobile.aspx#01

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THE DIGITAL CLASSROOM – 5 “EDTECH” STARTUPS RESHAPING EDUCATION BUY SKILLS AND EDUCATION ONLINE: THE NEXT ONLINE BUSINESS BOOM? As Ebay revolutionized the bricks-and-mortar market place, online learning is set to shake-up contemporary education systems and open up a whole new online market place for skill-sharing and peer-to-peer learning, where anyone with an internet connection can become a teacher.

A slew of star-ups have appeared in recent months, aiming to create a global market place for cheaply priced online learning, offering a dizzying array of courses – from salsa dancing to web development and everything else in between.

Essentially marketing and transactional platforms, these sites enable

Nerdi – nerdi.com

teachers, tutors and other everyday people to apply their skills and

Nerdi is the brand new cab off the online

knowledge in an online context and a marketplace in which to sell them

education rank. It’s cool, ironic branding

– and to collect payment. Sounds like Ebay? It is. Except for the auction

(how cool are nerds right now?) will appeal to

element, these new online learning sites share a lot in common with the

Gen-Y’s but there’s a course in here for everyone

Ebay model, such as allowing customers to post reviews and allowing

– from categories including cooking, internet

self-regulation - opening ‘teaching’ to anyone without vetting them.

& technology, entrepreneurship and business

They also share Ebay’s revenue model - taking a slice from vendor’s

– basically whatever is your passion to learn

(teachers) fees - anywhere from 15% to 30%.

and whatever someone out there in the world is willing to teach. The site is pitched at both potential teachers and students, and like similar sites takes a small percentage of teacher’s fees.

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THE DIGITAL CLASSROOM – 5 “EDTECH” STARTUPS RESHAPING EDUCATION

Skilio – skilio.com

Learnable – Learnable.com

Recently launched and based in Europe, Skilio

Launched in early 2011, Learnable is a spinoff from Sitepoint.com, the internet’s largest

is still in beta phase. Skilio is pitched as a social

resource for web developers. Courses, which focus in the area of web development and

networking site (rather than a ‘marketplace’) that

design, are pitched at those wanting to develop professional level skills or extend their skills

enables consumers to find the expertise they

to a different area. Like other sites consumers can buy courses individually (around $20) but

need and share their own skills. Courses/classes

Learnable also offers a monthly subscription option.

offered are online, consisting of a mix of webcam, chat and document share.

Skilio’s pricing system offers a point of difference – like E-Bay, prices are set by the consumer, negotiated solely between members.

Course categories are incredibly broad including languages, lifestyle, music, academic, business, technology and creative arts

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Skillshare – skillshare.com

Udemy – udemy.com

Launched this year, this site differs from others

Launched in 2010, Udemy is one of the newest

in that it is essentially an online organisation

high-profile online educational platforms.

for offline interactions: connecting teachers to

Armed with $4 million in VC funding, Udemy

students for real world classes in their local

seeks to disrupt and democratize the world

community. Courses are generally hosted in

of education by enabling anyone to teach and

personal spaces like apartments as well as

learn online. Udemy delivers on this objective

public spaces like art studios.The site offers a

by offering teachers a unique online platform

mix of paid and free courses, currently in New

that allows them to build a digital course using

York only. Armed with a recent injection of $3.1

different tools including video, PowerPoint,

million in VC funding, the site will expand to more

PDFs, audio, zip files and live classes.

cities across the US over the next year.

Most popular courses include Raising Capital

An almost identical site, Weteachme.com has

for Startups, Building iPhone Apps, Learn

also just launched in Australia.

HTML5, Javascript and Social Marketing. Some

UWS INSIGHT/ Watch this space. As this nascent trend develops opportunities for brands and business will likely appear in the form or sponsorship, brand alignment and even advertising if they can build the numbers. The online education model is an interesting idea to build into branded campaigns. What expertise is inherent in your brand story? Is it something worth sharing?

70,000 lectures are viewed every month

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AUGMENTED REALITY From new AR APPS to Live AR and AR for print ads and even TV commercials, this exploding new technology knows no bounds. Here are some of the best of the latest bunch.

AR FOR IPHONES APPS

View the Link: http://vimeo.com/31126667

These new branded AR iPhone apps demonstrate AR’s unparalleled power in bringing inanimate objects magically to life – from story books to coffee cups.

TRANSFORMING CHILDREN’S BOOKS INTO MAGICAL AR POP UPS The AR app offers a digital extension of the children’s book Parrot Carrot Safari, which tells the story of a group of rhyming animals. The app acts as a set of binoculars, allowing kids to find animals in the book and then release them into reality.

It’s a brilliant method for enhancing the experience of reading real life books.

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AUGMENTED REALITY STARBUCKS AR CHRISTMAS COFFEE CUPS Never one to be left behind in the innovation race, Starbucks has announced the release of its new app for the Christmas season.

The app will activate unique Augmented Reality experiences, triggered by their famous red xmas cups. The idea is to find, activate and share all 5 special xmas characters that appear randomly on the red cups.

The new app also happens to showcase special offers and provides an eGifting facility.

View the Link: http://www.youtube.com/watch?v=RWwQXi9RG0w&feature=player_embedded

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AUGMENTED REALITY AUGMENTED REALITY PRINT ADS TESCO brings its print ads to life using AR. The latest campaign by UK Supermarket chain

Consumers need only point their phones at the brand’s print and television ads to receive a raft of additional content, including recipes by top chefs Heston Blumenthal and Delia Smith.

Tesco showcases Blippar’s Image Recognition / Augmented Reality technology to bring the brand’s ads to life via iPhones, iPads and other smart phones and tablets.

When focused on Tesco’s print ads, the Augmented Reality app launches an animated version of the ad, providing another layer of interactivity to assist consumers in finding the closest store, enabling them to view recipe ideas related to the products in each ad and to view other store information.

SUPERMARKET CHAIN ROLLS OUT AR APP FOR TV ADS A similar idea was rolled out by another UK supermarket chain, Waitrose, which also uses Blippar to bring both print and television ads to life for its special ‘School of Christmas Magic.’

View the Link: www.youtube.com/watch?v=EV7uHdMIYl4

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AUGMENTED REALITY NATIONAL GEOGRAPHIC DOES LIVE AR National Geographic has incorporated Live AR into a road show touring shopping centres in Hungary. The unique AR installation let thousands of people passing by interact with the type of content they would find on the National Geographic channel, from dolphins and dinosaurs to leopards, spacemen and more.

A huge screen and high powered camera was erected in front of an AR marker, placed on the shopping centre floor. As shoppers stepped onto the marker, they triggered a magical stream of 3D characters.

UWS INSIGHT/ As AR evolves exciting new applications are becoming possible.

From live AR to AR for TV commercials, there are few platforms and traditional channels that can’t be enhanced by AR. Watch this space...

View the Link: http://www.youtube.com/watch?v=D0ojxzS1fCw

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INSPIRING OUTDOOR AND INSTALLATION FROM MELTING ICESCULPTURES TO WATER PROJECTION MAPPING AND A TWITTER ENABLED HEIST, HERE’S THE BEST OF THIS MONTH’S GLOBAL OUTDOOR CAMPAIGNS. VOLKSWAGEN ART HEIST This Canadian outdoor campaign draws

700 LIVES, 700 ICE SCULPTURES MELTING

on social media to create a real-life

Every year in Spain more than 700

art heist, where consumers could win

people lose their lives to skin cancer

beautiful ‘Light Paintings’ (made by the

so the local health authority decided

movement of the Volkswagen Jetta),

to do something about it by mounting

simply by locating them in hidden pop-

this powerful outdoor campaign. 700

up art spaces across town. The brand

ice sculptures were placed around

offered clues through Twitter.

the city to represent the lives lost

Link: http://www.youtube.com/watch?v=s nKPFltLVRA&feature=player_embedded

every year to the disease. As the sun literally ‘killed’ the sculptures, people were reminded of the destructive force of the sun.

Link: http://www.youtube.com/ watch?v=WJ37d6kazTg

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INSPIRING OUTDOOR AND INSTALLATION

NIKE’S EXPLOSIVE WATER PROJECTION INSTALLATION For the launch of the new Nike Jordan Melo M8 store in New York the brand mounted a massive water projection installation, featuring a three-story-tall dribbling, dunking Melo. This one needs to be seen to

UWS INSIGHT/ In an increasingly digital world large scale outdoor campaigns like these create powerful real-life, offline experiences.

be appreciated.

Link: http://www.youtube.com/ watch?v=ZXvvYwo3Y6Q

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DO THE BRIGHT THING (DBT) THE CONSCIOUS WAY TO SHOP If you are looking for a place where you can shop and help the environment at no extra cost then this is the place for you.

Welcome to Do The Bright Thing, a hub that links buyers with 1 million products and 500 online retailers. Listed next to the price of each product is the amount of energy used in the course of the product’s production.

There is no mark up on the product price and prices are competitive with other stores. Using a combination of affiliate marketing revenue , DBT then funds the instalation of solar panels which produce the equivalent amount of energy that was used to create the products it sells.

DBT retains twenty percent of the fees it collects and invests the rest, while 5% of the investment takes place in developing countries.

View the Link: http://www.youtube.com/watch?v=YcS9suw4Dws&feature =player_embedded#!

UWS INSIGHT/ Online is the ultimate instigator for collaboration. Traditional businesses need to consider how their brand can innovate and ingrate online methods to create unique and remarkable platforms for 2 way engagement, with conscious and social responsibility sitting at the core.

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RE:START SHIPPING CRATES TRANSFORMED INTO A TEMPORARY RETAIL CENTRE The site of the Cashel Mall in New Zealand that was destroyed in the February 2011 earth quake has been transformed with shipping containers.

Designed to stimulate economic recovery and tourism, 27 shops, a mixture of retailers and cafes have moved into contemporary looking temporary shops until the centre is back up and running.

These temporary stores are expected to be dismantled after Easter next year.

View the Link: http://www.restart.org.nz/christchurch-centralshoppping-restart-retailers-directory.php

UWS INSIGHT/ Rethinking pop up retail… traditional channels are the core of your retail strategy. The challenge for future retailers is to consider innovative approaches to incorporating surpassing experiences that engage with consumer during peak seasons and periods. Business hasn’t actually changed at all in 500 years… however, the channel which it is delivered has changed dramatically, how will you redefine your business channels?

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GOOGLE WALLET WHO NEEDS A WALLET? With more uses for your smart phone than ever before, why not use it as your wallet too?

Locked with a pin so it’s physically safer than a real wallet, Google Wallet gives you the freedom to pay for a number of things with a simple tap.

For example, Gap is using it in 65 stores and

View the Link: http://www.youtube.com/watch?v=DsaJMhcLm_ A&feature=player_embedded

rewards people with 15% discount when they use it.

And not only does it store credit card details, it can also manage store loyalty cards as well as savings offers from Google.

UWS INSIGHT/ Google wallet, along with Pay Pass is redefining the very concept of the monetary transaction. How will this impact on the way your brand does business?

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MOBILE INTERNET AND THE FUTURE OF RETAIL The smart phone/tablet is poised to become the core device we turn to for internet usage. So

UWS INSIGHT/

what, exactly, are we using our smart phones/ tablets to search for? According to new research, there answer is shopping.

Google has released new data showing that online

“ But with 25 per cent of Christmas shopping-

retail enquiry is one of the fastest growing mobile

related queries coming in on mobile, not having

internet search categories. Google reports a

a mobile website is basically the same thing.

dramatic 220 per cent increase in retail queries via

The missed potential is huge.”

mobile over a year. The data also revealed a 29 per cent increase in overall shopping-related searches over a year.

The lead-up to Christmas has demonstrated the power of mobile retail search & shopping - a staggering one quarter of all Christmas shoppingrelated Google searches in 2011 came from mobiles.

The hype over mobile internet is proving to be completely justified and nowhere is it more important than the online shopping category.

If a quarter of all potential shoppers are using mobile internet to search and then potentially buy, it’s not an overstatement to say that mobile is literally reshaping the retail landscape.

Until now the focus on website design, development and capability has been very desktop-centric. Google estimates that 80 per cent of advertisers don’t have mobile-friendly websites, which suggests that brands are still seeing the desk-top/laptop as the online hub, despite data to the contrary.

Is your website mobile friendly?

“ If you asked a business owner whether she’d ignore every fourth customer to walk in her shop

Source:

this Christmas season, the answer would certainly

http://m.smh.com.au/digital-life/mobiles/google-

be no,” Ross McDonald, Google Australia’s Head

reveals-220-surge-in-mobile-shopping-queries-

of Retail, said in an interview with The Sydney

20111110-1n835.html

Morning Herald.

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THE EDITOR’S CRITICAL LINKS

5 BEAUTIFULLY DESIGNED WEBSITES THAT WILL INSPIRE OR BE OF SOME USE… SOMEHOW, SOMEWHERE AND MORE THAN LIKELY SOON:

1. http://losttype.com/ A great resource for lost typography 2. http://swe.se/ Just stunning web design worth viewing. Especially this page: http://swe.se/interns/ 3. http://kylesteed.com Kyle Steed brands himself. Well. Very well… so well in fact, it took up 45 minutes of my day 4. http://www.werunmexico.com/ Nike make amazing use of HTML5 5. http://www.idressphone.com iPhone continues to play a roll in web design 6. http://janploch.de/ No comment 7. http://pinterest.com/ Finally, if you have not met Pinterest yet, you should.

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