Rethinking Creativity & Innovation

Re-Thinking Creativity & Innovation & This is a Keynote presentation by Ben Rennie for the LiveWire 2011 ReShaping Governments Conference in Wollongong

By Ben Rennie | Director @ 6.2 | an innovation lab Visit: www.sixpointtwo.net Read: www.unclutteredwhitespaces.com

y a Pl

an innovation lab

This is a snap shot on the work we do at 6.2. Its about cutting through noise.

This image is also reflective of my mornings.

Before we start... lets go back to the start!

This graph looks at my career over the past decade. Lots of highs, lots of lows. None more important than the other.

In a nice place...

My first company Finally, Profit, Wage & 25 Staff

A Corporation

6.2 Finding some balance

Business wasn't easy

1999

2001

2003

2005

2007

2009

2011

2013

6.2 on the up

-$80K

6.2 starts here Loss Licence Total Rebuild

Corporate Life & Work life balance Don't mix... Why?

2014

What is Innovation?

It’s about looking at people & seeing things from their viewpoint.

Not your own.

Innovation is a business affair.

It is the commercialisation of an idea or a process.

What is Creativity?

Unlike many phenomena in science, there is no single authoritative perspective or definition of creativity.

- Wikipedia

Creativity means not copying.

- Paul Breen

We Need to Re-Think how we run our companies & organisations.

extrinsic We still work in organisations where we pay people bonuses based on results.

This dulls and blocks creativity.

Rewards narrow focus and concentrate the mind.

intrinsic Rewarding people to solve complex problems doesn't solve the problem, it actually does the opposite.

There is a mismatch between what science knows and companies do.

Google Dan H. Pink

creativity.

play

innovation

good ideas

1% Idea > 99% Execution.

It is about ACTION. Creating what you can not see.

It is about CONNECTION. Connecting to culture & humanity.

It is about DEVIATION. Forging new paths.

Why didn't I think of that?

Hello of that I thought years ago, we just didn't have the money/ the timing wasn't right!

We hear this all too often.

For innovation to happen, for ideas to come to life, there needs to be a dramatic shift in our mind set.

It is a whole new discipline.

Just Buy this Book.

Attitude | Awareness | Authenticity Google “Neil Pasricha�

9 Lessons about innovation worth sharing.

1

Innovation starts at the top.

Leaders need to create the vision and live the values.

2 R&D? Innovation can happen anywhere. anyone can do it, but not everyone is good at it.

3 Innovation is a Team Sport Operating inside silo’s is deadly. Collaborate.

4

Innovation is never easy.

But it is always possible.

Step by step. Project by Project.

5 Innovation relies on trust.

Listen to ideas Reward Bravery Embrace Risk Learn from Failure

6.

Define Your Measures of Success Small ideas need room and time to grow.

7 Just because it works for Google does not mean it will work for you. Create an innovation culture that fits.

More on that last point...

Don't let your environment define your strategy...

Create a strategy that defines your environment!

8 The Customer is not always right, but they do sit at the heart of all innovation.

9 Finally: Speed is Mission Critical Fail Early Fail Fast Fail inexpensively

In the next 30 days, you can change the world by doing just 3 things.

Create Something

Share your ideas liberally

Innovate your life.

Simply view the world from someone else's viewpoint.

Simply view the world from someone else's viewpoint.

6.2 | an innovation lab Presentation by Ben Rennie Ben on Twitter: benrennie 6.2 online: www.sixpointtwo.net Contact Ben: ben@sixpointtwo.net

Twitter: @benrennie

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