c o m p a n y
i n f o
Gaea Sole is a small private company that sale sustainable and environmental friendly athletic footwear and fashionable trainers with a socially conscientious sole with an Athleisure agenda made up of renewable materials. The name Gaea derives from the Greek Mythology figure Gaia or Gaea who was the Mother of Earth. The company was created on January, 2016, by three founders, Nhi Phan, Champagne Dixon, and Skylar Radford. Headquarters is based in Los Angeles, United States. Gaea Sole products are manufactured in Vietnam and are distributed to major States on the West Coast and East Coast in the US. We have two retail stores located in Los Angeles, however, we also distribute our product into department stores, such as Nordstrom, Neiman Marcus, Saks Off Fifth, and Saks Fifth Avenue.
mood board
m a r k e t
R e s e a r c h
The United States m a r k e t
R e s e a r c h
• The world’s foremost economic and military power • Country top five export areas are Canada, Mexico, China, Japan and United Kingdom
The United States Footwear Economy
• In 2015, athletic footwear has raised up to 8%, generating $17.2 billion • Athletic footwear market is becoming one of the major economies, and expecting to value up to $84.4 billion by 2018 • Growth of population • The establishment of a healthy life style • Annual US footwear consumers spending up to $29,750,000,000, where men athletic shoes taken 25% and women taken 20% • Competitors : Adidas, Nike, Puma, Sneakers, and New Balance
Raw Material
SHIPPING
Customer
United States
Manufacture
Department Store
EXPORT
Company Retail Stores
WE CO ST AST
Department Store
Customer
T EAS ST A CO
t a r g e t
m a r k e t
Age: 15-35 Gender: Female Income: 60,000-150,000 Education: Undergraduate- Doctorate Social Class: Lower Middle Class & Upper Middle Class, & Lower Upper Class Heavily follows the Athleisure trend Purchase environmental friendly products
h u m a n
r e s o u r c e
a n a l y s i s
human resource analysis
• Population: 92,423 million • Total land area: 310,070 sq km (bordering the Gulf of Thailand, Gulf of Tonkin, and South China Sea, including China, Laos, and Cambodia) • Median Age statistic of male and female: 25 - 30 years old • Fact: • Low labor cost - Average wage per person is $150/month • Equable tropical weather • Lack of natural disasters in the South • Prosperous natural resources, listing phosphates, coal, manganese, rare earth elements, bauxite, chromate, offshore oil and gas deposits, timber, hydropower, rubber, and arable land
ho chi minh city
• • • • •
Good infrastructure, water and electricity Large number of employees Highly developed area People have studied abroad People have a good understanding of the International Organization for Standardization standards • People speak English • Convenient for transportation (in land shipping & export) • Many Rubber Associations and companies in the South of Vietnam
Investment risk Analyst
Vietnam is a socialist republic with a government that includes an elected legislature, the national assembly, a president of head of state, and a prime minister as head of government. However, the true political power lies within the Vietnamese Communist Party and the most powerful position in the country is the Communist Party general secretary A few of Vietnams economic strengths include: skilled and low cost labor, development strategy based on openness, and a move up the value chain and diversification of the economy. A few drawbacks include shortcomings in the business climate, widening inequalities, and a weak bank system.
product development
https://www.youtube.com/watch?v=4J_kxwT9zX4
t r a d e
a n a l y s i s
trade analysis
• Major trading partners is the United States, following up by China and Japan • Vietnam has exported 28,719 billion dollars into the US • Vietnam export greater footwear product to the US’s market compare to EU’s market • Vietnam is reported to be the largest footwear exporter to the United States amongst the 11 TPP members
tpp agreement
• According to the TPP Agreement, American has decreased tariff rate up to 50% • Tariff rate for footwear and fashion: 2% - 10% • Expecting to fall down 0% after 11 years • According to the FTAs Agreement, the trend in exporting footwear is expected to reach a growth rate at 15% to 20% in the following year
Cultural Analyst
The name Vietnam originated in 1803 when envoys from the newly founded Nguyen dynasty traveled to Beijing to establish diplomatic relations with the Chinese court. The new emperor had chosen the name Nam Viet for his kingdom. The word Viet derived from the traditional name for the Vietnamese imperial domain and its people in what is now northern and central Vietnam. Nam (south) had been added to acknowledge the expansion of the dynasty's domain into lands to the south. Vietnamese that make up 85 percent of the population. Other significant ethnic groups include the Cham, Chinese, Hmong, Khmer, Muong, and Tai. Practiced religions are Buddhist, Hoa, Hao, Cao Dai, Christian (predominately Roman Catholic, some Protestant), indigenous beliefs and Muslim. The teachings of Confucius influence the Vietnamese to describe the position of the individual in Vietnamese society. Confucianism is a system of behaviors and ethics that stress the obligations of people towards one another based upon their relationship.
t a n g i b l e
o u t c o m e
materials
Outsole, Insole, and Midsole Materials are made up of renewable/reusable materials such as Post Consumer Waste and upcycled plastic bottles Additional materials incluse trim and laces also made up of renewable materials Uses Efficient Manufacturing process
label mock up
This label will be printed inside the product Content information: Size in UK, EUR, US Product line Product number Manufacture company Company's logo
This label will be place at outside corner of the package Content information: Barcode Size in UK, EUR, US Product line Product name manufacture country Product number Suggested Retail Price Companys Logo
good
better
best
T h a n k
Champagne Dixon Skylar Radford Vicky Nhi
y o u !