Sky Society: Senior Capstone

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SKY SOCIETY

Skylar Radford

Event Planning Capstone Professional Portfolio Practices Professor Kevin Knaus

Our Mission

Extravagant, rustic, lush, intimatewhatever you envision, Sky Society will bring it to life. Whether you dream of black tie and champagne or mason jars and cow boy boots, the Society will create it from top to bottom. We pride ourselves in making every last detail the center of attention (in a close second to the bride of course). Sky Society will do everything to accommodate the aesthetic, size, and style of your dream day.

Executive Summary

Sky Society was born out of a love for style, design, and event planning. In 2016, when I graduated from SCAD with a bachelors of fine arts in Fashion Marketing and Management I knew that I wanted to be in the event planning business. I worked in the wedding industry throughout college and cooperate events with a large auction company, but I knew I wanted to take it a step further and own my own company one day. I believe events are about creating a beautiful design for the wedding and giving the client exactly what they want.

Our mission is to make the event planning process fun and relaxing for you. Sky Society will do it all, the planning, the styling, the budgeting, and coordinating so you can focus on the joy and excitement coming your way. I will make your special day exactly as you planned it since your dreams as a little girl.

Target Market

|BRIDES TO BE| Whether you are looking for someone to plan your dream day or you have an anniversary coming up, Sky Society is the perfect company for you. |PRIVATE ORGANIZATIONS AND BUSINESSES| Making up the largest part of special occasions client base, businesses and corporations. Sky Society will keep it professional, and worry free making your night off enjoyable. |PUBLIC ORGANIZATIONS| Public organizations like government agencies host many events every year. We will alleviate the pressure of event planning leaving you stress free |FAMILY GATHERINGS| Whether it’s a Birthday party or large family reunion, we have the space and product to accommodate you all!

Competitors

Perceptual Map

High Quality

SKY SOCIETY

Low Price

High Price

Low Quality

SWOT Analysis

Strengths

• • • • • •

Industry knowledge

Location

Highly motivated

Costumer friendly

Tech Savvy

Trend driven

Weaknesses

• • • • •

Opportunities

• • • • • •

Growth

Innovative

Communication

Niche Market

Large demand

Advertisements

New market

Lack of resources

Investments

High start up costs

Lack of experience

Threats

• • • • • •

Competitors

Economy

Increase of DIY

Technological advanced

Tax increases

New distribution channels

Business Cards

Stationary

Letterhead

Aesthetic

Brick & Mortar

Sky Society

Vendors

Born of the success of our restaurants, Larkin’s Catering & Events has delivered 1,000’s of unforgettable events for celebrities, dignitaries, CEO’s and the client that expects the best. With 6 full time event specialists, a dedicated catering staff of over 120 trained professionals, Larkin’s takes the utmost care to treat every event as if it is the only one. Larkin’s has the experience to deliver results you can trust.

• 20 years of combined catering experience • More than 100 custom and unique weddings per year • 8 exclusive venues • 100’s of offsite events • 15,000 amazing events executed to perfection • 100’s of awards and accolades for food, service and presentation

A GARDEN SETTING Twigs Tempietto is an ideal backdrop for the exchanging of vows. Nestled into a garden setting, the bridal party will enter on a stone walkway and gather at a vine-covered gazebo for the ceremony.

Suppliers

Venues

The Clis https://cliffsliving.com/weddings

Old Cigar Warehouse

The Upper Room http://theupperroomgreenville.com

Bibliography

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http://www.larkinscatering.com https://twigs.net/wedding-venue-greenville-sc/ http://www.greenvillepartyrental.com https://cliffsliving.com/weddings http://www.marcusdesigninc.com/2011/10/ivy-piperbirthday-issue.html http://theupperroomgreenville.com http://www.oldcigarwarehouse.com

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SKY SOCIETY

Thank you!