Abbie Koopote & Skylar Radford Private Label Product Development Professor Robert Kline: Spring 2016
Welcome to ‌
Alexander Wang X Nike!
NIKE •
Previously known as Blue Ribbon Sports
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Founded in 1964 by Phil Knight and Bill Bowerman
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Nike CEO: Mark Parker
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Debuted training shoes in 1972 U.S. Track & Field Trials.
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Launched new additions frequently for sports like tennis, baseball, soccer, football, basketball and more.
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In 2012, the annual revenue was more than $24 billion
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Nike employs more than 44,000 people and is valued at nearly $10 billion
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http://successstory.com/videos/companies/ nike-inc
ALEXANDER WANG •
Born in 1982
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American born designer
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2008, he created his company
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2012, he was named the creative director for Balenciaga
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Becoming the first American designer in ver a decade to run a french company
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Becoming the first designer since the recession to run two houses
Alexander Wang 2016
ALEXANDER WANG X NIKE
Nike 2016
ALEXANDER WANG X NIKE
BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE* IN THE WORLD *IF YOU HAVE A BODY, YOU ARE AN ATHLETE.
BRING INSPIRATION AND BRING INSPIRATION AND INNOVATION TO EVERY INNOVATION TO EVERY ATHLETE* IN THE WORLD ATHLETE* IN THE WORLD *IF YOU HAVE A BODY, YOU ARE AN ATHLETE. TO EXERCISE, EAT HEALTHY, WORK HARD, & LOOK GOOD DOING IT. *IF YOU HAVE A BODY, YOU ARE AN ATHLET
*IF YOU HAVE A BODY, YOU ARE AN ATHLETE.
Our Mission
ALEXANDER WANG X NIKE
Why this collaboration? With the classic Nike aesthetic combined with Alexander Wang’s creativity and talent this collaboration will be an easy fit for looking cool and being comfortable in a simplistic modern away!
Previous collaborations
ALEXANDER WANG X NIKE
LOGO
BENCHMARK BRANDS
ALEXANDER WANG X NIKE
CONSUMER BOARD
ALEXANDER WANG X NIKE
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AGE: 20-35
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GENDER: Men
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INCOME: 80,000-200,000
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SOCIAL CLASS: Middle-upper class
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WORK: Successful businessman
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LIFESTYLE: Successful, active, adventurous, athlete.
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MOTIVATIONS: Achievement, recognition, design, quality, style
Customer Profile
ALEXANDER WANG X NIKE
INSPIRATION BOARD
ALEXANDER WANG X NIKE
Costumer Body Shape
ALEXANDER WANG X NIKE
Price points $375-$600
ALEXANDER WANG X
ALEXANDER WANG X
SIZING GUIDE: CLOTHING
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SIZING GUIDE: SHOES
ALEXANDER WANG X NIKE
PANTONE COLORS
ALEXANDER WANG X NIKE
Fall Collection- November
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Fall Collection- December
ALEXANDER WANG X NIKE
Description
Silhouette
Size
Color
Cost
Suggested Retail
Logo Sweatshirt
S-XXXL
$180
$450
Oversized Hoodie
S-XXXL
$210
$525
Diagonal Zip-Up
S-XXXL
$220
$550
Bomber
White Mesh/Marble
S-XXXL
$240
$600
Joggers
S-XXXL
$162
$405
Leggings
S-XXXL
$150
$375
Paneled Shorts
S-XXXL
$166
$415
Air Max X
6-18
$200
$500
Assortment Plan
ALEXANDER WANG X NIKE
60% Mark Up
Floor Plan 2,000 Square Feet
ALEXANDER WANG X NIKE
3D Floor Plan
ALEXANDER WANG X NIKE
ALEXANDER WANG X NIKE
ALEXANDER WANG X NIKE: INTERIOR
ALEXNADER WANG X NIKE: EXTERIOR
ALEXNADER WANG X NIKE
ALEXANDER WANG X NIKE: HANGER & HANG TAG
PACKAGING & SHOPPING BAGS
ALEXANDER WANG X NIKE
Merchandising
ALEXANDER WANG X NIKE
Marketing
ALEXANDER WANG X NIKE
Press Releases
ALEXANDER WANG X NIKE
Social Media
ALEXANDER WANG X NIKE
Magazines
ADVERTISING
ALEXANDER WANG X NIKE
WEBSITE
SALES ASSOCIATE TRAINING
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THE SALES ATTITUDE
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Love of conversation
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Self motivation
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Commitment
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Problem solving
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Professional under pressure
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Continuous skill development
ALEXANDER WANG X NIKE
INVITATIONS
LAUNCH EVENT
ALEXANDER WANG X NIKE