Alexander Wang x Nike: Diffusion Line

Abbie Koopote & Skylar Radford Private Label Product Development Professor Robert Kline: Spring 2016

Welcome to ‌

Alexander Wang X Nike!

NIKE •

Previously known as Blue Ribbon Sports

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Founded in 1964 by Phil Knight and Bill Bowerman

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Nike CEO: Mark Parker

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Debuted training shoes in 1972 U.S. Track & Field Trials.

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Launched new additions frequently for sports like tennis, baseball, soccer, football, basketball and more.

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In 2012, the annual revenue was more than $24 billion

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Nike employs more than 44,000 people and is valued at nearly $10 billion

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http://successstory.com/videos/companies/ nike-inc

ALEXANDER WANG •

Born in 1982

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American born designer

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2008, he created his company

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2012, he was named the creative director for Balenciaga

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Becoming the first American designer in ver a decade to run a french company

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Becoming the first designer since the recession to run two houses

Alexander Wang 2016

ALEXANDER WANG X NIKE

Nike 2016

ALEXANDER WANG X NIKE

BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE* IN THE WORLD *IF YOU HAVE A BODY, YOU ARE AN ATHLETE.

BRING INSPIRATION AND BRING INSPIRATION AND INNOVATION TO EVERY INNOVATION TO EVERY ATHLETE* IN THE WORLD ATHLETE* IN THE WORLD *IF YOU HAVE A BODY, YOU ARE AN ATHLETE. TO EXERCISE, EAT HEALTHY, WORK HARD, & LOOK GOOD DOING IT. *IF YOU HAVE A BODY, YOU ARE AN ATHLET

*IF YOU HAVE A BODY, YOU ARE AN ATHLETE.

Our Mission

ALEXANDER WANG X NIKE

Why this collaboration?

With the classic Nike aesthetic combined with Alexander Wang’s creativity and talent this collaboration will be an easy fit for looking cool and being comfortable in a simplistic modern away!

Previous collaborations

ALEXANDER WANG X NIKE

LOGO

BENCHMARK BRANDS

ALEXANDER WANG X NIKE

CONSUMER BOARD

ALEXANDER WANG X NIKE

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AGE: 20-35

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GENDER: Men

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INCOME: 80,000-200,000

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SOCIAL CLASS: Middle-upper class

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WORK: Successful businessman

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LIFESTYLE: Successful, active, adventurous, athlete.

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MOTIVATIONS: Achievement, recognition, design, quality, style

Customer Profile

ALEXANDER WANG X NIKE

INSPIRATION BOARD

ALEXANDER WANG X NIKE

Costumer Body Shape

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Price points $375-$600

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SIZING GUIDE: CLOTHING

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SIZING GUIDE: SHOES

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PANTONE COLORS

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Fall Collection- November

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Fall Collection- December

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Description

Silhouette

Size

Color

Cost

Suggested Retail

Logo Sweatshirt

S-XXXL

$180

$450

Oversized Hoodie

S-XXXL

$210

$525

Diagonal Zip-Up

S-XXXL

$220

$550

Bomber

White Mesh/Marble

S-XXXL

$240

$600

Joggers

S-XXXL

$162

$405

Leggings

S-XXXL

$150

$375

Paneled Shorts

S-XXXL

$166

$415

Air Max X

6-18

$200

$500

Assortment Plan

ALEXANDER WANG X NIKE

60% Mark Up

Floor Plan 2,000 Square Feet

ALEXANDER WANG X NIKE

3D Floor Plan

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ALEXANDER WANG X NIKE

ALEXANDER WANG X NIKE: INTERIOR

ALEXNADER WANG X NIKE: EXTERIOR

ALEXNADER WANG X NIKE

ALEXANDER WANG X NIKE: HANGER & HANG TAG

PACKAGING & SHOPPING BAGS

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Merchandising

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Marketing

ALEXANDER WANG X NIKE

Press Releases

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Social Media

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Magazines

ADVERTISING

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WEBSITE

SALES ASSOCIATE TRAINING

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THE SALES ATTITUDE

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Love of conversation

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Self motivation

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Commitment

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Problem solving

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Professional under pressure

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Continuous skill development

ALEXANDER WANG X NIKE

INVITATIONS

LAUNCH EVENT

ALEXANDER WANG X NIKE