Portfolio Skylar Radford Fall 2018
Current Trends & Forecasting
C
urrent trends and forecasting focused on fashion and design trends in the international market. Through group discussion and analyzing current styles, designs, and materials I produced reports on my own observations of the trends and how these relate to personal design developments. Throughout this course I planned, designed, and created a five theme trend book that featured colors, fabrics, and textiles. I also featured interior deign and event planning trends throughout the book.
Digital Presentaion Techniques
D
igital presentation techniques was a studio formatted course in which I learned insudtry standard requirements. I was taught the many applications in the Adobe Suite including photoshop, illustartor, and indesign. I created my own magazine, as well as a branding package. The branding package included a logo, letterhead,business card, postcard, and envelope. This course taught me to execute digital presentation techniques required in future courses and prepared me for the industry standard.
Retail Buying simulation
R
etail buying simulation was a course in which I learned the different responsibilities of buyers’. I was taught various types of merchandising and the organizations as a means of studying the priciples, procedures, and techniques practied by the merchandisers of fashion goods in determining what assortments to buy and which resources to select. For my final project I partnered with Anna Rose Souther and Haley Leek to produce a 6 month plan and assortment plan for Tibi.
Private Label Product Development
P
rivate label product development was a course in which I learned the concepts and methods of retailers, and wholesalers create special store branded merchandise for targeted costumers. I learned the process of product development and distribution. For my final project I teamed up with Abbie Koopote in which we created a difussion line featuring Alexander Wang X Nike.
Visuals In Fashion
V
isuals in fashion exposed me to a variety of visual presentation approaches and techniques. I developed important skills that allow me to pitch ideas through the use of visuals in a more effctive manner. This course prepared me to produce projects and work for the future. During this course my classmates and I planned, designed, and created a magazine called Atlanta View. It consisted of different photoshoot aesthetics, research articles, and fashion industry interviews. Through this process I learned the value of teamwork and compromise. I was educated on etiquitte in interviews and the importance of design.
Inspiration Boards
t
hroughout my years at Savannah College of Art and Design I was taught the importance of personal aesthetic and inspiration. From day one, I learned how to layout a project by first designing an inspiration board. This gave me an idea of what I wanted out of the project or or design. I have created inspiration boards in almost every class and consider them an important resource and give an advantage to me when designing.. In the industry I plan to always create inspiration boards for projects whether it be a marketing campaign, themed event, or company design.
Retail Management
T
his course addresses the principles of personal selling techniques, presentation skills, the art of persuasion, negotiating and account-building in the wholesale markets. These concepts are developed through lectures and workshops. Students also learn the effects of an organization’s culture on the management process, including decision-making, planning, structure, leadership and defining control, and how these are viewed from a global perspective.. Throughout this course I did individualized projects and reports as well as a final project with two other students. In our final project we developed a pop up shop in Midtown Atlanta and designed a realistic business plan from our Marketing strategies to our chosen retail designs and merchandise description. It was a four week merchandise plan designed in accordance to a real brick and mortar store that we saw fit out theme and aesthetic.
Global Sourcing & Import Buying
S
tudents in this course analyze important factors in developing import programs, distribution of products, market sources, financing, and aspects associated with apparel and other imported products. The impact of imports on domestic apparel businesses is examined. Throughout this course, I learned about the import and export of not only fashion industry good and materials but of all materials that come in and out of the United States and other large sourcing countries. Myself and two other students developed a company and three products with a good, better, and best quality ratio. We designed, sourced and marketed these products in our project. We developed a target market and sourced realistic materials from a manufacturer in Vietnam. I got learned and got to involve myself in a realistic process of sourcing materials, manufacturing those materials, and creating a brand from the ground up.
Photography
Photography
Photography & Media design
Photography & Media Design