Actions & Items
Descriptions of Actions & 2021 Work Plan Items Actions to achieve Strategic Priorities were discussed in depth to create a one-year workplan with clear and tangible tasks that will be accomplished in 2021. The work plan lays the groundwork for meeting the challenges GRA faces and capitalizing on the opportunities afforded to our association. One-year tasks support the longer-term pathway for completing all identified strategic planning
Expand Membership Diversity & Demographics: GRA aims to increase overall membership in numbers and diversity and execute a targeted increase in the percent membership contribution from students, young professionals, public agencies, academics. Work Plan for 2021: • Track & analyze membership data • Initiate Diversity, Equity, and Inclusion (DEI) Program • Secure event speakers and panelists from minority groups
Capitalize on Corporate Membership Model:
GRA has recently implemented a membership model that provides membership to all employees of corporate GRA members. We aim to capitalize and expand on this new model to dramatically increase total membership numbers. Work Plan for 2021: • Identify 5 corporate members for targeted outreach and collaboration to identify opportunities for membership optimization that can be applied to all corporate members
Modernize Communications: To ensure lasting
organizational reach, GRA will modernize communication methods through an expanded social media presence and potential implementation of a variety of outreach tools including podcasts, phone applications, and other multichannel media.
Expand, Diversify and Lead
Work Plan for 2021: • Increase presence on existing social media platforms (LinkedIn, Facebook, Twitter) • Identify existing content that GRA has access to, such as conference presentations or HydroVisions Articles, and create content repository • Explore options for Social Media lead individual and social media-focused event topics 18
Expand Programming: In addition to ongoing regular
programming, GRA will expand program offerings and content to increase overall event attendance, particularly from new organizations and geographic locations. Work Plan for 2021: • Identify lead individual for new programming including training programs • Identify gaps & opportunities in current program schedule and content
Enhance GRA Website: GRA aims to expand the
resources available on the organization’s website, increase website opportunities for sponsorship and affiliate recognition, and increase website accessibility to GRA leadership to increase the frequency of website updates. Work Plan for 2021: • Initiate plan for new Technical Resource pages on website, working with members to develop content and secure page sponsorships • Identify website locations for sponsor and affiliate recognition • Identify constraints associated with website update access to leadership
Enhance Marketing Efforts: GRA will grow
engagement with members, affiliates, and sponsors through enhanced marketing of advertising opportunities available throughout all programs and organization materials. Work Plan for 2021: • Create marketing plan for existing advertising opportunities & create options for expanding advertising avenues • Develop annual sponsorship opportunities and packages • Implement a web version of HydroVisions
