1/17/2017
BLOGGING FOR READERS AND CLICKS
Blogging for Readers And Clicks
One of the best methods of attracting network traffic is using SEO (Search Engine Optimization) to direct traffic to the particular landing pages. The traffic will not be generated over night, but the links will be benefited over the long term. SEO does not take much to generate that extra traffic. Only a couple of tweaks would make people land on the pages we want. In this context, we have shared four tips that are highly effective in directing the maximum traffic to your blogs and posts.
Make Attractive Headings The heading of the blog must rank high in the search engines. The new GOOGLE Trends and such other web applications can help you figure out which keywords are being searched the most. Making a heading in that context would obviously attract more viewers. However, at the same time quality of the content uploaded is very important. If the heading is only generated by adding the most keywords possible, people would not be interested in clicking on the blog even if they find it. Hence, it is very important that the heading contains popular keywords, preferably those which are most searched for.
Quality over Quantity Many people believe that writing the most content would generate the most traffic. However, if the quality of the writing is not good, the content will not be liked or shared among the peers. The highest amount of traffic generated from a blog can be encouraged exponentially if the readers and the viewers further share it with other people. This will also improve the rankings of the blog in the search engines. However, quantity is important too and therefore a proper equilibrium must be kept to ensure optimum hits.
Link Generation The most essential part of SEO optimization is link building. This is where links to the landing pages are highlighted and hyperlinked to the keywords. There are three ways to build links.
a) Link Building through relationships is like having a friend or an anonymous blogger enter a deal where the fellow blogger will attach a link of your landing page on his/her blog and at the same time one of their landing pages will be referenced in your blog. b) Another good way to generate links is guest posting. You can always comment on other people's blogs and paste your link there. However, it is important to know that too much eagerness in the process can lead to being blocked from that blog. In addition to that, the host must not know that the comment was in fact a marketing initiative. c) If you ever find a broken link on a blog. Contact the author and say that you have found a broken link in the blog. Subsequently suggest a link to your blog, which can replace the existing link. The author should most probably agree to this, in which case you have an extra link.
Selecting Right Keywords As discussed above, people search for different things at different times. If it is Valentine's Day in a week or so; the primary focus should be to write content that uses keywords related to love, chocolates, flowers, Valentine's and such. This is because it is obvious that searches related to these keywords will increase as Valentine's Day comes closer. The best title in this time will be "10 best gifts for your Valentine". This would further incorporate keywords, which will have increased searches in the days to come, hence bringing your blog at the top on search engines. However, this will only generate traffic until the Valentine's Day. After that, the content will become obsolete. A healthy blog is the one, which is searched and looked for a number of times every few weeks. Such blogs will bring traffic to the website in the long term. Blogs titles such as event management, effects of puberty, how to lose cholesterol, etc, will be searched every now and then and will prove beneficial in the long term. In addition to that, it is important to make the content as innovative and unique as possible in order to attract more audience.
Conclusion The above aspects should always be considered when creating content for your blogs. However, one should also concentrate on the innovations in SEO and should blog accordingly. If one does not follow up on SEO updates, the links generated may fall down in the search results. SEO rules and norms keep changing and they should be considered every time.
Source:
http://www.researchomatic.com/search-engine-optimization-73013.html http://www.researchomatic.com/Network-Traffic-Routing-Using-Algorithms-21889.html