Unilever: Analysis of Market Situation (PEST)

Unilever: Analysis of Market Situation (PEST) Unilever is a global giant of consumer goods. The renowned producer of food, beverages, personal care products and cleaning agents. Revenue generation of Unilever’ personal care products in 2014 amounted 48.44 billion euros approximately. With over 400 products, Unilever caters in more than 190 countries.

For further elaboration of the market situation of Unilever, let’s study about its political, economic, social and technological factors.

Political Situation: Global companies are more prone to varied situation of politics of any foreign country. To avoid negative impact of politics on the company’s products, Unilever has developed standard maneuvers. Imports, prices, hiring expatriates and other factors are controlled locally. It means that the establishment pursue local investors for investment.

Political parties are not sponsored by Unilever. However, the company use different tactics to inaugurate resilient grounds and facilitate the commercial reputation in the management. The company primarily focuses in achieving the higher business setting.

Economic Situation: With highly competitive market environments, Unilever faces economic limitations particularly in Western Europe. European Union free trade policies is one of the reason. Proctor & Gamble (P&G) is the biggest competitor of Unilever in European market for the personal goods and health care. It directly effects the profit potentials of Unilever. France and Netherlands invasion have also become challenging because of the mounted competition.

Unilever has successfully occupied the market share in many developing countries of Asia. The company, however, has to deal with reduction of product prices due

to economic condition in most countries. Successful strategies have been developed to ensure hefty profits and sustaining the market share.

Social Situation: Unilever successes in maintaining its social environment by interminably functioning for the superior hygiene and better-quality nutrition of the world. The efforts are predominantly made in Asia, Latin America and Africa.

Unilever also takes praiseworthy steps for building a better future for girls suffering from low self-esteem and eating disorders. For this purpose, Dove SelfEsteem goal is generated. The target is to craft healthy, fun filled activities for up to 5 million youngsters by 2010. Unilever plans to rise the living standards of people and develop their products demand for emerging markets in future.

Technical Situation: Web presence vastly advances the product marketing of any company. Online existence and transactions are much safer and convenient for a global company.

Unilever keenly relishes the IT mechanisms. The progressed technical situation also helps Unilever to cut down their costs at various levels. Bitto Storage System Ltd has been chosen by Unilever since 2003. This expert company is an inventory supplier for Unilever’s entire processing unit. Britto provides storage machines for the different needs of the company. http://www.researchomatic.com/Unilevers-Path-To-Growth-Strategy-5216.html