SMITH OPTICS OPTICAL Spring 2014
OPTICAL Spring 2 0 1 4
sport Rx p. 14
ChromaPop p. 04
lifestyle p. 24
S T R AY F R O M T H E B E AT E N PAT H
women’s p. 44
prescription sunwear p. 10
overview p. 62
see the world differently By blocking specific color wave intersections as they pass through the lens, ChromaPop™ is able to eliminate color confusion, so your brain is recognizing truer color, faster. ChromaPop™ optimizes color and increases clarity, enabling you to see the outside world with an unparalleled level of vibrance.
HOW
WORKS
1. YOUR EYE PERCEIVES LIGHT THROUGH THREE COLORS
2. COLOR BEHAVES LIKE A WAVE Individual BLUE, GREEN, and RED wavelengths are easily recognized by the eye.
BLUE GREEN RED 4. CHROMAPOP™ FILTERS OUT COLOR CONFUSION
3. COLOR CONFUSION OCCURS NATURALLY
Through our proprietary ChromaPop™ lens technology, we can eliminate the confusion by filtering light at those specific areas, creating greater definition and distinguishing colors quickly and more vividly.
Where color wavelengths crossover, the eye has trouble distinguishing color.
BLUE
BLUE GREEN GREEN RED VLT: COLOR MANAGED BY CHROMAPOP™
CHROMAPOP LENS VLT
By specifically filtering light that reaches the eye, color confusion is decreased. Color becomes more vivid and saturated. Along with color saturation, ChromaPop™ improves clarity and definition.
INTENSITY
FILTER
Where light waves intersect color confusion is created. The eye has trouble making sense of color and definition at these wavelength measurements.
FILTER
VLT: COLOR UNMANAGED
300
400
500
600
700
800nm
VISIBLE LIGHT
BLUE LIGHT
GREEN LIGHT
300
400
500
600
700
800nm
VISIBLE LIGHT FILTERED AT TWO SPECIFIC POINTS RED LIGHT
BLUE LIGHT
GREEN LIGHT
RED LIGHT
THE GRASS REALLY IS GREENER Designed with all the great features and benefits of our current lenses, plus exciting new technologies, this is the new “super” lens of the future. A lens specifically designed and developed to cater to active lifestyles and performance conditions encountered by those that live life outside walls.
precise acuity and optical clarity vivid color management enhanced chromatic contrast premium polarized glare elimination
superior impact resistance exceptionally scratch resistant lightest material available inherent UV protection
LUMINOUS TRANSMITTANCE % all ChromaPop lens tints enhance color
LUMINOUS TRANSMITTANCE %
80 70 60
POLARCHROMIC IGNITOR POLARIZED GRAY GREEN POLARIZED BROWN POLARIZED PLATINUM POLARIZED BRONZE MIRROR POLARIZED BLUE MIRROR
50 40 30
LIGHT STATE
DARK STATE
20 10 0 WAVELENGTH (NM)
CHROMAPOP POLARIZED LENS OPTIONS all lenses provide 100% protection from harmful UVA/B/C rays
Medium / Bright
Bright
Medium / Bright
CHROMAPOP POLARCHROMIC IGNITOR VLT : 12-20% CATEGORY : 3-2 With ChromaPop Polarchromic Ignitor colors become more vivid, with exceptional clarity and chromatic contrast. Excellent for use in environments where shifting light conditions are present. The Polarchromic lens tint automatically blocks glare and darkens to adapt your vision in bright conditions. Anti-Reflective (A/R) mirror coating eliminates back glare. Hydroleophobic coating repels water, dirt, and grease. CHROMAPOP POLARIZED PLATINUM VLT : 14% CATEGORY : 3 The ChromaPop Polarized Platinum lens exemplifies crisp optical clarity and rich color enhancement. Suited for cloudless, bright-light conditions. Anti-Reflective (A/R) mirror coating eliminates back glare. Hydroleophobic coating repels water, dirt, and grease. CHROMAPOP POLARIZED BROWN VLT : 14% CATEGORY : 3 The ChromaPop Polarized Brown lens experience is one of crisp optical clarity with enhanced contrast and amplified colorations. Perfect for the beach at sea level, or along the shores of an alpine lake. Anti-Reflective (A/R) mirror coating eliminates back glare. Hydroleophobic coating repels water, dirt, and grease.
Medium / Bright
Bright
CHROMAPOP POLARIZED GRAY GREEN VLT : 16% CATEGORY : 3 The ChromaPop Polarized Gray Green lens produces precise optical clarity complemented by a rich, vivid color experience. Suited for all day use hiking trails or walking the streets. Anti-Reflective (A/R) mirror coating eliminates back glare. Hydroleophobic coating repels water, dirt, and grease.
CHROMAPOP POLARIZED BRONZE MIRROR VLT : 16% CATEGORY : 3 The ChromaPop Polarized Bronze Mirror lens creates a colorenhanced visual experience like no other mirror lens you’ve seen. Intensified reds, blues, and greens result in almost 3D-like visuals. Anti-Reflective (A/R) mirror coating eliminates back glare. Hydroleophobic coating repels water, dirt, and grease.
CHROMAPOP POLARIZED BLUE MIRROR VLT: 14% CATEGORY: 3 The ChromaPop Polarized Blue Mirror lens produces enhanced visuals amplifying colors in their natural state. Anti-Reflective (A/R) mirror coating eliminates back glare. Hydroleophobic coating repels water, dirt, and grease. Bright
SCIENTIFICALLY ADVANCED ChromaPop prescription sun lenses employ a unique combination of polarization and color management technologies. The result is a lens that delivers exceptional clarity, high contrast, and dynamic color optimization. This advanced material can accept the sophisticated dyes and tints needed to create our proprietary visual experience. Meaning ChromaPop delivers high contrast, select color filtering and color enhancement better than other lens materials commonly used in sunglass and prescription sunglass lenses. Known throughout the industry for ophthalmic grade optics and superior performance, Trivex® is the material that powers ChromaPop lenses. This gives ChromaPop lenses a visual acuity approaching glass, with benefits that surpass other materials.
Polarization ChromaPop polarized lenses provide edge-to-edge clear viewing with 99.8% polarization efficiency and 100% UV protection.
Clarity Redefined ChromaPop lenses have an Abbe value of 45 making it optically superior, while more accurately aligning the spectrum of light waves that pass through it. Clarity and color are amplified.
Hydroleophobic coatings on the front and backside of the lens provide a highly scratch resistant surface that repels water and debris, prevents static and is easy to clean thanks to its slippery smooth surfacing.
6-layer Anti-Reflective Coating Multi-layer, backside Anti-Reflective (A/R) coating for improved vision and prevention of bounce back glare and internal reflections.
Digital Ready
Wide Correction Range
Highly compatible with digital freeform surfacing processes, allowing you to offer a full range of lens designs for all prescriptions, while the durability of Trivex® material makes ChromaPop Rx lenses a perfect solution for sunwear styles.
Available exclusively through authorized Smith ChromaPop lab services, a correction range of +3.00 to -6.00 on 6 base, and +3.00 to -4.00 on 8 base frames can be created. Cylinder +/- 2.00.
High Impact Resistance
Ultra Lightweight
Ideal for all activities from casual to competitive.
10% lighter than polycarbonate, 15% lighter than CR-39, and 75% lighter than glass.
CHROMAPOP LENS CONSTRUCTION ChromaPop prescription sun lenses feature proprietary Confined Tint technology that engineers the tint and photochromic dyes within 0.9mm of the front surface of the lens. The result is an Rx lens with uniform color and a visually attractive appearance after surfacing and edging.
Frontside Oleophobic hard coating Polarized Film Confined Tint™ lens material Clear lens material (removed during surfacing)
Optical surfacing and polishing
PRESCRIPTION SUNWEAR OVERVIEW
AUDIBLE
NOMAD
Medium Fit / Medium Coverage 60
46
13
Medium Fit / Med-Large Coverage 140
DOVER
Medium Fit / Med-Large Coverage 60
40
18
125
BACKDROP 38
16
135
16
135
14
135
Medium Fit / Medium Coverage 39
17
62
45
14
130
58
35
53
40
135
60
44
16
16
135
37
17
135
TENET
Large Fit / Medium Coverage 61
40
18
135
14
18
63
48
11
135
SOUNDCHECK Medium Fit / Large Coverage 60
50
12
135
OUTLIER
Medium Fit / Medium Coverage 135
56
39
17
135
FACET
Medium Fit / Large Coverage 48
57
Medium Fit / Medium Coverage 125
LOOKOUT 57
Medium Fit / Medium Coverage
RIDGEWAY
Medium Fit / Large Coverage
CHEMIST 55
Medium Fit / Med-Large Coverage
MASTERMIND
Medium Fit / Medium Coverage 44
CHIEF
Medium Fit / Small Coverage
GIBSON 60
140
LOWDOWN SLIM
Medium Fit / Medium Coverage 45
17
Medium Fit / Medium Coverage
LOWDOWN 56
43
PRECEPT
Medium Fit / Medium Coverage 61
59
DOLEN
Medium Fit / Medium Coverage 135
56
43
17
135
SHOREWOOD
HEMLINE
Medium Fit / Large Coverage 64
45
14
135
SPREE 42
16
125
© Smith Sport Optics 2014
16
125
FORUM 40
18
125
Medium Fit / Large Coverage 39
16
130
FRONTMAN TACTICAL Medium-Large Fit / Large Coverage 61
42
17
125
PROSPECT TACTICAL Medium Fit / Medium Coverage 61
36
16
55
35
16
41
17
125
64
38
17
18
130
130
DIRECTOR TACTICAL Medium Fit / Med-Large Coverage 60
37
18
135
61
42
17
125
Medium Fit / Large Coverage 125
Medium Fit / Large Coverage 38
14
TERRACE
HIDEOUT TACTICAL 62
44
Medium Fit / Large Coverage 125
Large Fit / Large Coverage 61
55
FRONTMAN
Medium Fit / Large Coverage
APPROACH MAX 62
Small-Med Fit / Medium Coverage 135
PIVLOCK ™ OVERDRIVE
Medium Fit / Medium Coverage 61
15
TACTIC
Small-Med Fit / Medium Coverage 36
48
Small Fit / Small Coverage
PROSPECT 61
64
HEYDAY
Medium Fit / Medium Coverage 58
LYRIC
Medium Fit / Large Coverage
125
61
41
16
125
APPROACH
Medium Fit / Medium Coverage 62
35
16
130
HUDSON TACTICAL Small Fit / Small Coverage 59
32
19
125
CHAMBER TACTICAL Large Fit / Large Coverage 65
40
17
135
TERRACE TACTICAL Medium Fit / Large Coverage 61
41
16
125
PRESCRIPTION SUNWEAR OVERVIEW 2014
11
the largest eco-friendly sunglass collection in the world
Our brand heritage was forged with a passion for the outdoors. We recognize our obligation to be considerate of the environments we revere and constantly strive to improve our products to protect the places we love. Our Evolve collection incorporates bio-based, Rilsan速 Clear material into what has become the largest eco-friendly sunglass collection in the world.
— Ma rk Ab ma Mark C a r ter To m D an i e l so n
SPORT Rx performance uncompromised
RX
COMPATIBLE
PRESCRIPTION SUNWEAR
ODS2-RX ADAPTOR The ODS2-RX Adaptor integrates seamlessly into the PivLock™ sunglasses and Turbo Fan snow goggles. The RX Adaptor easily snaps into place to provide the corrective vision required while maintaining an amazing field of view and lens interchangeability. Each kit comes complete with the RX Adaptor, PivLock™ nose bridge, goggle nose bridge, microfiber cleaning and storage bag, and lens pattern that allows any optician to mount the lenses without delay at a very affordable price.
FRAME MEASUREMENTS
48
37
21
n/a
INSTALLED IN PIVLOCK V2
INSTALLED IN PIVLOCK V90
INSTALLED IN I/OX ELITE TURBO FAN
Medium Fit / Large Coverage Carbonic TLT Lenses TR90 Frame Material Hydroleophobic Lens Coating Three-position Adjustable Nose Pads Slide-on Temple Tips Hydrophilic Megol Nose & Temple Pads ODS2 Compatible 7 Base Lens Curvature
Medium Fit / Large Coverage Carbonic TLT Lenses Frame Material Hydroleophobic Lens Coating Hydrophilic Megol Nose & Temple Pads ODS2 Compatible 7 Base Lens Curvature
Medium Fit / Large Volume Two-Speed Micro-Electric Fan Spherical, Carbonic-X Lens with TLT Optics Patented Vaporator Lens Technology with Porex™ Filter Floating Foam Membrane Eliminates Eyeglass Temple Pressure Articulating Outrigger Positioning System Ultra-Wide, Silicone Backed Strap QuickFit Strap Adjustment System with Clip Buckle Dual Layer, DriWix Face Foam ODS2 and Eyeglass Compatible Helmet Compatible Microfiber Bag Included
SPORT RX 2014
15
— An dre a S c h i l i rò
ODS2 COMPATIBLE SPORTSHIELDS
PIVLOCK™ V2 MAX
INTERCHANGEABLE CARBONIC TLT LENSES Medium Fit / Large Coverage Carbonic TLT Lenses TR90 Frame Material Hydroleophobic Lens Coating Slide-On Temple Tips Three-Position Adjustable Nose Pads Hydrophilic Megol Temple & Nose Pads 7 Base Lens Curvature Frame Measurements 140-n/a-120 INCLUDED LENSES: IGNITOR, CLEAR
PIVLOCK™ V2 © Smith Sport Optics 2014
INTERCHANGEABLE CARBONIC TLT LENSES Medium Fit / Medium Coverage Carbonic TLT Lenses TR90 Frame Material Hydroleophobic Lens Coating Slide-On Temple Tips Three-Position Adjustable Nose Pads Hydrophilic Megol Temple & Nose Pads 7 Base Lens Curvature Frame Measurements 135-n/a–120 INCLUDED LENSES: IGNITOR, CLEAR
PIVLOCK™ V90 MAX
INTERCHANGEABLE CARBONIC TLT LENSES Medium Fit / Large Coverage Carbonic TLT Lenses TR90 Frame Material Hydroleophobic Lens Coating Hydrophilic Megol Nose & Temple Pads 7 Base Lens Curvature Frame Measurements 140-n/a-125 INCLUDED LENSES: IGNITOR, CLEAR
PIVLOCK™ V90
INTERCHANGEABLE CARBONIC TLT LENSES Small-Med Fit / Medium Coverage Carbonic TLT Lenses TR90 Frame Material Hydroleophobic Lens Coating Hydrophilic Megol Nose & Temple Pads 7 Base Lens Curvature Frame Measurements 140-n/a-125 INCLUDED LENSES: IGNITOR, CLEAR
SPORT RX 2014
17
— S a ge C a tt a b r i ga -A l osa A la s k a
ODS2 COMPATIBLE GOGGLES
I/OX
ELITE TURBO FAN Medium/Large Fit Silent, Two-Speed Elite Turbo Fan Quick Release Lens System Spherical, Carbonic-X Lens with TLT Optics 5X Anti-Fog Inner Lens Patented Vaporator Lens Technology with Porex™ Filter Includes Two Performance Mirror Lenses Ultra-Wide, Silicone Backed Strap Floating Foam Membrane Eliminates Eyeglass Temple Pressure 3-Layer, DriWix Face Foam ODS2 and Eyeglass Compatible Helmet Compatible Microfiber Goggle Bag with Replacement Lens Sleeve Included
PROPHECY
© Smith Sport Optics 2014
TURBO FAN
Medium/Large Fit Two-Speed Micro-Electronic Fan Spherical, Carbonic-X Lens with TLT Optics 5X Anti-Fog Inner Lens Patented Vaporator Lens Technology with Porex™ Filter Floating Foam Membrane Eliminates Eyeglass Temple Pressure Articulating Outrigger Positioning System Ultra-Wide, Silicone Backed Strap QuickFit Strap Adjustment System with Clip Buckle 2-Layer, DriWix Face Foam ODS2 and Eyeglass Compatible Helmet Compatible Microfiber Goggle Bag Included
PHENOM TURBO FAN
Medium Fit Two-Speed, Micro-Electronic Fan Spherical, Carbonic-X Lens with TLT Optics 5X Anti-Fog Inner Lens Patented Vaporator Lens Technology with Porex™ Filter Articulating Outrigger Positioning System Ultra-Wide, Silicone Backed Strap QuickFit Strap Adjustment System with Clip Buckle 2-Layer, DriWix Face Foam Helmet and ODS2 Compatible Microfiber Bag Included
KNOWLEDGE TURBO FAN OTG
Large Fit Two-Speed, Micro-Electronic Fan Carbonic-X Lens with TLT Optics 5X Anti-Fog Inner Lens Patented Vaporator Lens Technology with Porex™ Filter Floating Foam Membrane Eliminates Eyeglass Temple Pressure Articulating Strap Positioning System Ultra-Wide, Silicone Backed Strap QuickFit Strap Adjustment System with Clip Buckle 2-Layer, DriWix Face Foam ODS2 and Eyeglass Compatible Helmet Compatible Microfiber Bag Included SPORT RX 2014
19
— Joe y S c h u s l e r Ch il l a n , C h i le
INTERCHANGEABLE SPORT Rx
PIVLOCK™ OVERDRIVE
INTERCHANGEABLE CARBONIC TLT LENSES Medium Fit / Large Coverage Carbonic TLT Lenses TR90 Frame Material Hydroleophobic Lens Coating Two-Position Adjustable Nose Pads Slide-On Temple Tips Hydrophilic Megol Temple & Nose Pads 9 Base Lens Curvature Frame Measurements 64-38-17-130
APPROACH © Smith Sport Optics 2014
INTERCHANGEABLE CARBONIC TLT LENSES Small-Medium Fit / Medium Coverage Carbonic TLT Lenses TR90 Frame Material Hydroleophobic Lens Coating Two-Position Adjustable Nose Pads Hydrophilic Megol Temple & Nose Pads 9 Base Lens Curvature Frame Measurements 62-35-16-130
APPROACH MAX
INTERCHANGEABLE CARBONIC TLT LENSES Medium Fit / Large Coverage Carbonic TLT Lenses TR90 Frame Material Hydroleophobic Lens Coating Two-Position Adjustable Nose Pads Hydrophilic Megol Temple & Nose Pads 9 Base Lens Curvature Frame Measurements 62-39-16-130
SPORT RX 2014
21
— Ti m m y R ey es Pa cif i c C o as t Hig h wa y
© Smith Sport Optics 2014
WE MAKE THE GREAT DAYS BETTER
LIFESTYLE COLLECTION 2014
23
DAILY The Daily’s stamped stainless steel semi-rimless construction is feather light, has an incredible field of view, and is amazingly durable. Impossibly comfortable silicone nose pads and megol temple tips are key performance details sure to satisfy the most sophisticated user.
Medium/Large Fit Frame/Temple: Stainless Steel Lens Curve: 6 Base FRAME MEASUREMENTS
55
DARK RUTHENIUM R80
32
17
135
LIGHT BROWN OWO
MATTE BLUE FLL
INDIE Refined stainless steel construction and pure wearability are the Indie’s showcase. Bright lights or underground playhouse are no problem for this future star.
Small/Medium Fit Frame/Temple: Stainless Steel Lens Curve: 6 Base FRAME MEASUREMENTS
DARK RUTHENIUM R80
52
30
16
135
MATTE BRONZE 67N
RUTHENIUM R81
MATTE BLUE FLL
NEW
RALSTON A sophisticated blend of stainless steel and acetate, the Ralston provides a rounded-edge square lens profile in a true gentleman’s style.
Medium/Large Fit Frame/Temple: Stainless Steel / Acetate Lens Curve: 6 Base FRAME MEASUREMENTS
56
DARK RUTHENIUM V81
40
16
140
RUTHENIUM GVQ
MATTE BROWN GTJ
DARK GRAY GVR
MATTE BROWN GTJ
DARK GRAY GVR
© Smith Sport Optics 2014
BRONZE GXS
NEW
DURANT Blending together a minimalist stainless steel eyewire with elegant acetate temples, the Durant provides the perfect complement to the Ralston by offering a more traditional rectangular lens profile.
Medium/Large Fit Frame/Temple: Stainless Steel / Acetate
FRAME MEASUREMENTS
DARK RUTHENIUM V81
55
33
18
RUTHENIUM GVQ
140
BRONZE GXS
LIFESTYLE COLLECTION 2014
25
Š Smith Sport Optics 2014
NEW
QUINLAN A perfect paradox of timeless design and avant garde edge, the Quinlan is a piece for those whose style stands apart from the masses. Rich acetate materials hand crafted into a large oval face shape that combines with titanium temples and silicon nose pads to create a look and fit that defies convention.
Medium Fit Frame/Temple: Acetate front, titanium temple Spring hinges Lens Curve: 4 Base FRAME MEASUREMENTS
MATTE BLACK HD1
DARK HAVANA GNJ
AQUA GR5
POPPY GB6
51
42
GRAY GQ6
19
140
FATIGUE GR7
LIFESTYLE COLLECTION 2014
27
DECODER Sometimes the strongest statement is what you don’t say. The Decoder’s quiet detailing allows the modernized frame shape to speak volumes about your style and confidence. Carefully selected handmade acetate frame material incorporates spring hinges and adjustable wire core temples for true comfort and a customized fit.
Medium/Large Fit Frame/Temple: Acetate Spring Hinges Lens Curve: 4 Base FRAME MEASUREMENTS
BLACK CRYSTAL K4X
DARK HAVANA 3YR
54
38
BLACK ICE NS4
15
135
SEPIA EGN
© Smith Sport Optics 2014
COLEBURN Created with skilled hands and crafted for the connoisseur, the Coleburn’s thoughtfully refined frameshape is designed to complement your style, not overpower it. The premium handmade acetate frame combines forces with spring hinges and adjustable wire-core temples to ensure all-day comfort.
Medium Fit Frame/Temple: Acetate Spring Hinges
FRAME MEASUREMENTS
BLACK CRYSTAL K4X
DARK HAVANA 3YR
53
34
16
DARK GRAY 4PY
135
SMOKE BROWN 9TG
LIFESTYLE COLLECTION 2014
29
PLAYLIST Like early rock & roll, some things never go out of style. The Playlist achieves the same with quiet confidence. Minimal cross sections are carefully balanced to create a masculine frame style. Subtle “SMITH” branding complements your desire to go undetected, but still get noticed. Hidden wire core temples easily adjust for a customized fit and integrate seamlessly with precision metal spring hinges.
Medium Fit Frame/Temple: Acetate Spring Hinges Lens Curve: 4 Base FRAME MEASUREMENTS
54
BLACK CRYSTAL 7C5
32
16
135
DARK HAVANA 086
MATTE GRAY BYX
MATTE BLUE XSO
WOODROW The Woodrow is crafted by hand using old-world techniques for today’s modern times. Carefully balanced frame thicknesses accent the decidedly masculine frame style. Precision 3D milling of the temple surfaces showcase the carefully selected handmade acetate frame colors. Hidden wire core temples easily adjust for a customized fit and integrate seamlessly with precision metal spring hinges.
Medium Fit Frame/Temple: Acetate Spring Hinges FRAME MEASUREMENTS
51
38
20
140 NEW
BLACK CRYSTAL K4X
DARK HAVANA 3YR
OLIVE BLACK WOOD 3QF
HORN 4QU
KINGDOM To separate yourself from the herd don’t scream, just casually step in front with the Kingdom. The stainless steel front and handmade acetate temples combine to give a distinct but lighter-looking frame style. Precision 3D milling of the temple surfaces showcase the carefully selected handmade acetate frame colors. Hidden wire core temples easily adjust for a customized fit and integrate seamlessly with precision metal spring hinges.
Medium Fit Frame/Temple: Metal/Acetate Spring Hinges Lens Curve: 6 Base FRAME MEASUREMENTS
54
16
140
GUNMETAL HAVANA BZB
MATTE OLIVE BYZ
© Smith Sport Optics 2014
RUTHENIUM BLACK BZS
37
SPOTLIGHT The Spotlight offers forward styling without going overboard, balancing the future with the past like no other. The larger lens size combines with reduced frame dimensions to create a subtly masculine frame style. Precision 3D milling of the temple surfaces showcase the carefully selected handmade acetate frame colors. Hidden wire core temples easily adjust for a customized fit and integrate seamlessly with precision metal spring hinges.
Medium Fit Frame/Temple: Acetate Spring Hinges FRAME MEASUREMENTS
BLACK CRYSTAL K4X
53
35
16
DARK HAVANA 086
135
MATTE OLIVE 3QU
LIFESTYLE COLLECTION 2014
31
BRADFORD The Bradford is for those that wear their pants just so, their tie clipped just right, and their shoes lightly worn. Hand-set metal studs accent the decidedly masculine, undersized frame style. A strong, but refined appearance is achieved with classic color selections and subtle “SMITH” branding on each frame. Hidden wire core temples easily adjust for a customized fit and integrate seamlessly with precision metal spring hinges.
Small/Medium Fit Frame/Temple: Acetate Spring Hinges Lens Curve: 6 Base FRAME MEASUREMENTS
50
33
17
135
NEW
HAVANA FADE 664
BLACK CRYSTAL 7C5
STEEL BLUE 3T3
HORN 4QU
BLUE VB9
HONEY SQ8
WAINWRIGHT Rugged craftsmanship stands out against the pixelated masses of the digital age. The Wainwright is built to last. Handset metal studs accent the decidedly masculine, oversized frame style. Precision milling of the temple surfaces highlight the carefully selected two-tone handmade acetate frame colors. Subtle accenting is achieved with tonal color selections or through a combination of gloss / matte finishing. Hidden wire core temples easily adjust for a customized fit and integrate seamlessly with precision metal spring hinges. All-day comfort is at your fingertips.
Medium/Large Fit Frame/Temple: Acetate Spring Hinges Lens Curve: 6 Base FRAME MEASUREMENTS
BLACK 0H3
NEW
HORN 4QU
55
39
16
140
BLACK TORTOISE JN1
DRIFTER The Drifter is for the mad ones, the nomads, the wanderers heeding the call of the open road. The handcrafted acetate frame is created with 2-tone colorations and precision milling techniques. The resulting effect is one of surprising class and supreme detailing. Spring hinges are integrated with customizable wire core temples to provide all-day comfort.
Medium Fit Frame/Temple: Acetate Spring Hinges Lens Curve: 6 Base FRAME MEASUREMENTS
53
BLACK 807
36
18
140
BLACK HONEY VC6
BLACK LAGOON VC7
HAVANA Z61
GRAY GRADIENT 1YB
AMBER SPLIT 67K
NEW
Š Smith Sport Optics 2014
HORN 4QU
CLANCY The subtle keyhole nose bridge and unique surfacing provides subtle detailing to a wearable, yet forward style. Beautiful, handmade acetate materials provide rich colorations, while the premium metal spring hinges provide unsurpassed comfort.
Medium/Large Fit Frame/Temple: Acetate Spring Hinges Lens Curve: 6 Base FRAME MEASUREMENTS
54
36
17
135
BLACK 807
SMOKE BROWN 9TG
HONEY SQ8
AQUA PPX
LIFESTYLE COLLECTION 2014
33
HAWTHORNE The bold, angular lens profile of the Hawthorne provides a strong, wearable styling. Sleek surfacing, rich branding, and top-shelf colorations perfectly complement this masculine frame style.
Medium Fit Frame/Temple: Acetate Spring Hinges Lens Curve: 6 Base FRAME MEASUREMENTS
53
35
17
135
BLACK 807
SMOKE BROWN 9TG
AQUA PPX
HONEY SQ8
AMBER SPLIT 67K
BLUE LZL
MATTE BROWN OZ7
MATTE BLUE OZ4
COUNCIL The Council’s classic wire front integrates perfectly with a sport-inspired temple design. Modernized classic, sporty city cruiser, fresh approach. Call it what you will, wear it wherever and whenever you want.
Medium Fit Frame/Temple: Wire/Acetate Spring Hinges Lens Curve: 6 Base FRAME MEASUREMENTS
MATTE BLACK OZ6
53
29
18
135
MATTE RUTHENIUM OZ9
FADER Clean, strong details are trademarks of the Fader. Built with our bio-based frame material for eco-conscious outdoor enthusiasts, this style provides sophisticated comfort for the discerning customer.
Medium/Large Fit Frame/Temple: Lens Curve: 6 Base FRAME MEASUREMENTS
53
MATTE BLACK DL5
30
16
135
BLACK D28
HAVANA UZH
CRYSTAL RED 51M
HONEY M48
MATTE GRAY I9Z
Š Smith Sport Optics 2014
BLUE VQ3
BROGAN Authentic Smith styling created with our bio-based frame material. A perfect daily driver for wherever life leads you.
Medium/Large Fit Frame/Temple: Lens Curve: 6 Base FRAME MEASUREMENTS
53
33
15
MATTE BLACK DL5
HAVANA UZH
CRYSTAL RED 51M
BLUE VQ3
135
LIFESTYLE COLLECTION 2014
35
BROADCAST The Broadcast reaches far and wide even in today’s at-once society. Crisp lines accented by a carbon fiber logo plaque create a distinct but wearable design.
Medium/Large Fit Frame/Temple: Grilamid TR90 Spring Hinges Lens Curve: 4 Base FRAME MEASUREMENTS
54
29
16
135
NEW
MATTE BLACK C6M
BLACK 807
NEW
TORTOISE 22F
MATTE BLUE C6S
HAVANA 3S6
BLACK STRIPE W01
INTERSECTION A true mainstay in the Smith collection, the Intersection showcases what Smith Optics is all about – refined detailing and superior craftsmanship.
Medium Fit Frame/Temple: Acetate Spring Hinges FRAME MEASUREMENTS
53
28
16
140
NEW
BLACK WHITE L91
OLIVE SVA
MATTE BLACK NEON HO9
MATTE CRYSTAL 900
BLACK YELLOW BKY
MATTE GRAY 7NR
© Smith Sport Optics 2014
BROWN GRAY SMO
INTERSECTION 3 The Intersection 3 invokes reduced frame geometry, ideal for forward thinkers with smaller faces.
Small/Medium Fit Frame/Temple: Acetate Spring Hinges Lens Curve: 4 Base FRAME MEASUREMENTS
53
BLACK 807
33
15
140
TORTOISE ARMY TTA NEW
MATTE BLACK QHC
HORN 4QU
LIFESTYLE COLLECTION 2014
37
OCEANSIDE Easy rolling and casually classic. The Oceanside reconnects you to a time when Hollywood was clean and the beaches were empty.
Small Fit Frame/Temple: Acetate Spring Hinges Lens Curve: 6 Base FRAME MEASUREMENTS
53
31
14
135
MATTE HAVANA NSO
MATTE BLACK 807
AMBER SPLIT AMB
RED L84
GRAY 7N4
FLASHBACK Poets, actors, musicians, and artists; the best are timeless. Smith’s Flashback rekindles a spirit found during their greatest period of activity.
Small Fit Frame/Temple: Acetate Spring Hinges Lens Curve: 6 Base FRAME MEASUREMENTS
50
36
16
135
NEW
BLACK/CYAN OY4
GRAY OY5
NEW
HORN 4QU
POPPY FS6
— Ke v in S ch u lz
— Ke vi n S h u l z
Š Smith Sport Optics 2014
NEW
MADDOX Inspired by our Archive Collection, the Maddox speaks to the timeless rounded lens profile that never ceases to feel forward and distinctive. Employing beautiful handmade acetate materials, this piece strikes a nerve in those mad to live and refusing to go the way of the masses.
Medium Fit Frame/Temple: Acetate Metal Hinges
FRAME MEASUREMENTS
MATTE BLACK QHC
MATTE TORTOISE 056
49
44
FATIGUE FYZ
19
140
POPPY FS6
FUCHSIA 6QD
LIFESTYLE COLLECTION 2014
41
— Ti mm y R e ye s
NEW
MANNING Created from top shelf acetate and crafted like a fine bourbon, the Manning appeals to a refined palate, with smooth styling and a clean finish. Adjustable wire core temples are matched perfectly with the metallic printed vintage logo presentation. Subtle details to keep the look and feel just right.
Medium Fit Frame/Temple: Acetate Metal hinges Lens Curve: 4 Base FRAME MEASUREMENTS
53
MATTE CRYSTAL BLACK 4RF
35
16
140
MATTE HAVANA NSO
HORN 4QU
MATTE BROWN STRIPE 4RG
HORN 4QU
MATTE BROWN STRIPE 4RG
© Smith Sport Optics 2014
RED STRIPE 4RC
NEW
DARBY The Darby’s progressively oversized lens profile provides the perfect counterpart to the Manning. The elegantly sculpted acetate frame offers a fashion-forward personality to accentuate your very best features, not overpower them.
Medium Fit Frame/Temple: Acetate Metal hinges Lens Curve: 4 Base FRAME MEASUREMENTS
MATTE CRYSTAL BLACK 4RF
53
42
16
140
MATTE HAVANA NSO
RED STRIPE 4RC
LIFESTYLE COLLECTION 2014
43
ST RONG. B EAU T I F U L. U N STOPPA BLE.
NEW
FINLEY The playful oval lens shape and keyhole nose bridge of the Finley mix together perfectly to create a youthful style, destined for greatness. Beautiful acetate materials combine to create colors ranging from fun and poppy to elegant and understated.
Medium Fit Frame/Temple: Acetate Metal hinges Lens Curve: 4 Base FRAME MEASUREMENTS
51
39
16
140
MATTE TORTOISE 056
POPPY FS6
FUCHSIA 6QD
© Smith Sport Optics 2014
BLACK 807
MATTE GRAY G37
AQUA FS7
MATTE GRAY G37
AQUA FS7
NEW
HENDRICK The fresh-faced, rounded lens profile of the Hendrick belies the true sophistication of this piece. Incorporating our vintage logo presentation and beautiful acetates from chic to shocking, the Hendrick offers a wide array of options for the discerning woman.
Medium Fit Frame/Temple: Acetate Metal hinges Lens Curve: 4 Base FRAME MEASUREMENTS
50
40
19
140
BLACK 807
MATTE TORTOISE 056
POPPY FS6
FUCHSIA 6QD
WOMEN’S LIFESTYLE COLLECTION 2014
47
NEW
ETTA True to its namesake, the Etta is both brassy and beautiful. A fun play on the refined cat-eye shape, this minimalist frame possesses an elegant and playful rounded lens profile.
Medium Fit Frame/Temple: Acetate Metal hinges Lens Curve: 4 Base FRAME MEASUREMENTS
52
40
16
HAVANA NSO
AZURE 4QZ
ROSE 4RA
CRYSTAL FLORAL 4QX
BLACK FLORAL 4QY
CRYSTAL FLORAL 4QX
BLACK FLORAL 4QY
© Smith Sport Optics 2014
BLACK FUCHSIA VC8
135
NEW
JADEN A sophisticated play on the refined cat-eye shape, the Jaden is an appealing everyday style for the consummate professional.
Medium Fit Frame/Temple: Acetate Metal hinges Lens Curve: 4 Base FRAME MEASUREMENTS
53
38
15
BLACK FUCHSIA VC8
HAVANA NSO
AZURE 4QZ
ROSE 4RA
135
WOMEN’S LIFESTYLE COLLECTION 2014
49
DEBATE Strength and grace, a perfect description for the Debate. The geometric frame profile will highlight your confidence and sense of fun, while the softened lens shape showcases your unique character.
Small/Medium Fit Frame/Temple: Acetate Spring Hinges Lens Curve: 4 Base FRAME MEASUREMENTS
51
BLACK CRYSTAL K4X
35
17
130
APPLE TORTOISE 0T3
BURGUNDY BLUSH 7W5
CHAMPAGNE FDR
BURGUNDY FADE EIX
WHITE CRYSTAL FDE
GOODWIN Classically designed for the modern woman, the Goodwin’s oval shape and understated detailing accentuate your grace and style, morning, noon, or night. Rich handmade acetate colorations are paired with spring hinges and adjustable wire-core temples to become a hidden complement to the frame.
Small/Medium Fit Frame/Temple: Acetate Spring Hinges Lens Curve: 4 Base FRAME MEASUREMENTS
BLACK CRYSTAL K4X
53
36
16
130
APPLE TORTOISE 0T3
MERCER What do you get when you combine a little downtown fresh with some high-end finishing? The answer may just be the Mercer. Handset metal studs accent the strong, feminine frame style. A refined appearance is achieved with classic color selections and subtle “SMITH” branding on each frame. Hidden wire core temples easily adjust for a customized fit and integrate seamlessly with precision metal spring hinges.
Small/Medium Fit Frame/Temple: Acetate Spring Hinges Lens Curve: 6 Base FRAME MEASUREMENTS
49
37
BLACK CRYSTAL 7C5
20
135
CHAMPAGNE ROSE BRD
© Smith Sport Optics 2014
HAVANA FADE 664
MELODY The Melody is for the adventurous. Beautiful colors combine with a distinctly feminine and oversized frame shape to create a statement for those with a sense of adventure. Subtle metal accenting captures the Smith branding within the temple so as to not overpower your own look. Hidden wire core temples easily adjust for a customized fit and integrate seamlessly with precision metal spring hinges.
Medium Fit Frame/Temple: Acetate Spring Hinges Lens Curve: 6 Base FRAME MEASUREMENTS
BLACK CRYSTAL K4X
51
43
17
135
APPLE TORTOISE 0T3
VIOLET FADE 48V
WOMEN’S LIFESTYLE COLLECTION 2014
51
DAYDREAM The Daydream thinks of times gone by but with hope for the future. The foundation of the Daydream’s understated impact is styling that speaks with a subtle tone and distinctive character. Wire core temples easily adjust for a customized fit and integrate with precision metal spring hinges, providing all day comfort.
Small/Medium Fit Frame/Temple: Acetate Spring Hinges Lens Curve: 4 Base FRAME MEASUREMENTS
53
BLACK CRYSTAL 7C5
32
15
130
DARK HAVANA 086
PEARL IVORY BYS
VIOLET SALMON BYP
SMOKE FADE BZF
VIOLET RED 3FF
MYSTIC The Mystic is built for her - strong, beautiful, and unstoppable. Following a contemporary semi-oval lens profile, the decidedly reduced frame mass will accent your best features. Hidden wire core temples easily adjust for a customized fit and integrate seamlessly with precision metal spring hinges.
Small/Medium Fit Frame/Temple: Acetate Spring Hinges Lens Curve: 6 Base FRAME MEASUREMENTS
BLACK CRYSTAL K4X
53
33
16
130
APPLE TORTOISE BZI
TIPTOE Turn heads without making a sound. The Tiptoe’s smaller silhouette has a touch of 50’s style originating from a distinct brow line and two-tone coloration accents. Complementary handmade acetate colorations call attention to the refined metal logo plaque and easily adjusted wire core temples.
Small/Medium Fit Frame/Temple: Acetate Spring Hinges Lens Curve: 6 Base FRAME MEASUREMENTS
53
BLACK GRAY 0H3
32
14
135
BLACK TORTOISE JN1
NEW
BLUE LAGOON VB3
WHITE SMOKE VB7
BURGUNDY VC9
LAGOON SPLIT HL5
NEW
© Smith Sport Optics 2014
AQUA FS7
POPPY FS6
VARIETY Read between the headlines. The story takes an unexpected turn with the Variety. Slightly oversized and rounded lens profiles pair easily with many women’s facial features. Create all day comfort by easily adjusting the wire core temples to fine tune the fit to your unique beauty. Seamlessly integrated spring hinges provide flexibility that you will truly appreciate. Ranging from elegant to outlandish in coloration, the Variety allows you to take a soft and subtle approach or claim the headlines. The final direction is up to you.
Small/Medium Fit Frame/Temple: Acetate Spring Hinges Lens Curve: 6 Base FRAME MEASUREMENTS
BLACK PINK VC8
53
36
13
HAVANA Z61
135
NEW
POPPY FS6
WOMEN’S LIFESTYLE COLLECTION 2014
53
HEARTBREAK Get noticed. Tease. Move on. Classic characteristics of a heartbreaker. Seamlessly integrated spring hinges provide flexibility for all day comfort.
Small/Medium Fit Frame/Temple: Acetate Spring Hinges Lens Curve: 6 Base FRAME MEASUREMENTS
53
BLACK 29A
33
15
135
HAVANA BLACK M4S
BLACK WHITE RT2
VIOLET SPLIT M50
CHERRY WHITE M4T
LAGOON SPLIT M4R
APPLE TORTOISE 1YI
CONFESSION A softened contour with a touch of class keeps the Confession stylish and wearable. Come clean and admit your desires. Seamlessly integrated spring hinges provide flexibility for all day comfort.
Medium/Large Fit Frame/Temple: Acetate Spring Hinges Lens Curve: 6 Base FRAME MEASUREMENTS
BLACK 29A
APPLE TORTOISE 1YI
51
31
19
135
HAVANA BLACK M4S
DEBUT Every great movement has a start and Smith’s Debut will lead the way. With a great balance between past and future, this frame accents the beauty and grace of today’s leading women.
Medium Fit Frame/Temple: Acetate Spring Hinges Lens Curve: 4 Base FRAME MEASUREMENTS
52
17
135
BURGUNDY FUCHSIA AKZ
BLACK 807
HAVANA GREEN AK4
© Smith Sport Optics 2014
BROWN CHERRY VD1
29
ROCKAWAY Inspired by vintage couture and today’s athletic pursuits, the Rockaway is a strong statement for a strong woman.
Medium Fit Frame/Temple: Acetate Metal Hinges Lens Curve: 4 Base FRAME MEASUREMENTS
53
35
13
135
NEW
BLACK WHITE VXO
AZURE 4QX
CRYSTAL FLORAL OW4
WOMEN’S LIFESTYLE COLLECTION 2014
55
POLARIZED BIFOCALS A boost for your eyes, these ready-to-wear polarized bifocal sunglasses are perfect for reading fine type or tying on a new fly. With +2.0 or +2.5 magnification options, each model has a magnifying segment that is 25mm wide and placed low in the lens to avoid impacting your long-range field of view.
CHIEF
CHIEF
Brown Linen / Polar Brown Medium/Large Fit Frame/Temple: Lens Curve: 8 base +2.0 & +2.5 Magnification
Brown Linen / Polar Copper Medium/Large Fit Frame/Temple: Lens Curve: 8 base +2.0 & +2.5 Magnification
FLY BY
FLY BY
Tortoise / Polar Brown Medium/Large Fit Frame/Temple: Grilamid TR90 Lens Curve: 8 base +2.0 & +2.5 Magnification
Tortoise / Polar Copper Medium/Large Fit Frame/Temple: Grilamid TR90 Lens Curve: 8 base +2.0 & +2.5 Magnification
LOCHSA
LOCHSA
Black / Polar Brown Medium/Large Fit Frame/Temple: Grilamid TR90 Lens Curve: 6 base +2.0 & +2.5 Magnification
Black / Polar Copper Medium/Large Fit Frame/Temple: Grilamid TR90 Lens Curve: 6 base +2.0 & +2.5 Magnification
PADRE
PADRE
Black / Polar Brown Medium/Large Fit Frame/Temple: Grilamid TR90 Lens Curve: 6 base +2.0 & +2.5 Magnification
Black / Polar Copper Medium/Large Fit Frame/Temple: Grilamid TR90 Lens Curve: 6 base +2.0 & +2.5 Magnification
© Smith Sport Optics 2014
POLARIZED BIFOCALS 2014
59
DISPLAYS & MERCHANDISING
LARGE DISPLAY Multi-unit open sell display; comes with four shelves installed. Features steel casters for easy mobility and lockable storage. Size: 36”W x 24”D x 78”H
MEDIUM DISPLAY Multi-unit open sell display; comes with four shelves installed. Features steel casters for easy mobility and lockable storage.
COUNTER TOP CASE Multi-unit open sell display with adjustable shelves. Size: 14 ½”W x 16”D x 33 ½”H
Size: 26”W x 24”D x 78”H
RISERS
STACKERS
BLOCK VISUAL HOLDER
Showcase your product with these clear acrylic risers. Risers are perfect for fixtures and under counter.
Stand-alone modular system can be used as a double or triple stacker.
Branded magnetic visual holder. Works in both a vertical and horizontal format.
Size: Large – 6”W x 3 ½”D x 3”H Small – 6”W x 3 ½”D x 1 ½”H
Size: Triple – 5 ½”W x 7”D x 10”H Double – 5 ½”W x 6”D x 8”H
Size: 4 ½”W x 1”D x 4”H
LCD MONITOR
SERIES PLACARDS
BANNERS
Freestanding, also compatible with Sunglass Displays. Looping Smith video provided.
Lightweight Icon Plaques. Perfect for fixtures or under-counter. Available for: New Releases, ChromaPop, Evolve Collection, Polarized Lenses, Lifetime Warranty, Interchangeable, Women’s Collection, Techlite Glass Lenses, Metals Collection, and MilSpec Ballistic.
Small Banner: 30”W x 12”H for indoor use Large Banner: 8’W x 3’H for outdoor use Lifestyle Banners: Available seasonally in various sizes
Size: 11 ¾”W x 4 ½”D x 9 ¾”H
Size: 4 ½”W x ¾”D x 1 ¼”H
HANGING ICON © Smith Sport Optics 2014
Double-sided hanging sign. Includes slat wall and ceiling hardware. Freestanding base is also available. Size: 30”W x 11”H
ACCESSORIES Small details make a big difference. Take care of your eyewear investment with our full selection of Smith Optics kits, cloths, and accessories.
FOG MASTER KIT
CLEANING KIT
SMUDGEBUSTER
SMITH RETAINERS
NEOPRENE RETAINERS
UNIVERSAL RETAINERS
VISOR CLIP
MERCHANDISING & ACCESSORIES 2014
61
MODEL OVERVIEW NEW
DAILY
INDIE
Medium/Large Fit Page 24 55
32
17
135
NEW
33
18
140
135
56
40
16
140
34
16
135
140
140
54
32
16
53
35
16
53
36
38
15
135
Medium Fit Page 30 135
51
38
20
140
BRADFORD Small/Medium Fit Page 32 135
50
33
17
135
17
135
CLANCY
Medium Fit Page 33 140
54
WOODROW
DRIFTER
Medium/Large Fit Page 32
16
19
Medium. Fit Page 31
WAINWRIGHT 39
42
SPOTLIGHT
Medium. Fit Page 31
16
51
Medium/Large Fit Page 28
Medium Fit Page 30
KINGDOM 37
DECODER
PLAYLIST
Medium Fit Page 29
55
16
Medium Fit Page 27
COLEBURN
54
30
QUINLAN
Medium/Large Fit Page 25
53
52
Medium/Large Fit Page 25
NEW
DURANT 55
RALSTON
Small/Medium Fit Page 24
Medium/Large Fit Page 33 18
140
54
36
HAWTHORNE
COUNCIL
Medium Fit Page 34 53
35
17
135
FADER
29
18
135
135
54
29
16
33
15
135
INTERSECTION
Medium/Large Fit Page 36 16
53
Medium Fit Page 37 135
53
28
16
140
© Smith Sport Optics 2014
30
53
Medium/Large Fit Page 35
BROADCAST
Medium/Large Fit Page 35 53
BROGAN
Medium Fit Page 34
INTERSECTION 3 Small/Medium Fit Page 37 53
33
15
140
OCEANSIDE
FLASHBACK
Small Fit Page 38 53
31
14
Small Fit Page 38 135
50
36
NEW
NEW
NEW
MADDOX
MANNING
DARBY
Medium Fit Page 41 49
44
Medium Fit Page 43 19
140
53
35
16
140
53
42
NEW
NEW
HENDRICK
FINLEY
ETTA
50
40
19
Medium Fit Page 47 140
51
39
135
16
140
16
135
Medium Fit Page 43
NEW
Medium Fit Page 47
16
Medium Fit Page 49 16
140
52
40
MODEL OVERVIEW 2014
63
NEW
JADEN
DEBATE
Medium Fit Page 49 53
38
15
135
MERCER 37
20
135
16
130
15
135
Medium Fit Page 55
35
43
13
53
32
135
51
31
36
16
130
Small/Medium Fit Page 52 17
135
53
32
15
130
13
135
17
135
VARIETY Small/Medium Fit Page 53 14
135
19
53
36
DEBUT
Medium/Large Fit Page 54
ROCKAWAY 54
51
53
DAYDREAM
CONFESSION
Small/Medium Fit Page 54 33
130
Small/Medium Fit Page 53
HEARTBREAK 53
17
TIPTOE
Small/Medium Fit Page 52 33
35
Medium Fit Page 51
MYSTIC 53
51
Small/Medium Fit Page 50
MELODY
Small/Medium Fit Page 51 49
GOODWIN
Small/Medium Fit Page 50
Medium Fit Page 55 135
52
29
— Ke v i n S c h u l z
280 Northwood Way PO BOX 2999 Ketchum, Idaho 83340 800.635.4401 ©2014 Smith Sport Optics, Inc.
WWW.SMITHOPTICS.COM