Smith Brand Editorial Coverage for August 2017

AUGUST 2017 brand editorial

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: +32,597,534 Total seen circulation year to date: +284,056,081 SNOW Guatamala Times - Holt Helmet - unavailable BIKE/PERFORMANCE

Active.com - Route Helmet - 4,748,575 Bicycle Retailer - Lowdown Focus - 138,545 Bicycling.com - Approach and PivLock Overdrive - 1,536,809 Digital Trends - Koroyd Helmet - 2,000,000 Gear Institute - Overtake MIPS Helmet - 138,625 Mountain Bike Action.com - Rover Helmet - 46,734 Mountain Bike Action.com - Arena Max & Squad Goggle - 46,734 Men's Fitness.com - Attack Max - 11,547,818 New York Mag.com - Axle Helmet - 1,082,759 Switch Back Travel - Rover & Forefront Helmets - 118,614 Teton Family Magazine - Rover Helmet - 6,000 WNC Magazine - Rover Helmet - 12,997 MyGolfSpy - PivLock Arena and Overdrive - 493,016 Oxygen Mag.com - Attack Sunglasses - 133,595 Tennis Industry - Pivlock Arena - 38,490 The Wirecutter - Pivlock Arena - 5,284,030

SUNGLASS

Active Junky - Audible w/ ChromaPop - 658,928 Elevation Outdoors - Collette - 26,524 Explore NW - Pace - 28,303 Fit Pregnancy.com - Founder Slim - 1,549,605 Men's Health - Marvine - 1,821,755 Outside Magazine - Serpico 2.0 - 687,834 Women's Running - Parallel - 88,596

FISH

Catch Magazine - Mother's Day Giveaway - 13,956 North40FlyShop.com - Transfer & Outlier Sunglasses - 7,140

OPTICAL

Eyecare Business - Attack Max - 40,000 Mountain Magazine - Workshop RX - 125,000 Optical Prism - Arena Max, Guides Choice, I/O Goggle - 136,949 Outdoor Retailer Show Daily - Lowdown Focus - 11,300

CORPORATE NEWS

Adventure Journal - Product Warranty - 28,303

ABOUT SMITH: Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, SMITH is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. SMITH seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To SMITH, the experience is everything. SMITH is part of the Safilo Group.

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A N N U A L S TAT S I S S U E August 1, 2017

bicycleretailer.com

CARRYING THE TORCH

Turning 25 this year, Foes Racing remains dedicated to made-in-USA aluminum mountain bikes while also rolling with the times.

By Toby Hill

SAN DIMAS, Calif. — In a high-end mountain bike market ruled by carbon full-suspension models manufactured overseas, Foes Racing founder and president Brent Foes remains committed to hand-making his hydroformed

How many people ride bikes in the US?

32% 97.9 million IT’S A QUESTION OF FREQUENCY Converting ‘Infrequent’ riders in PFB study could be key to growing participation.

By Steve Frothingham

Bicycle retail 2.0: New-school dealers shape future of IBD

and monocoque aluminum frames in Southern California. A born fabricator and tinkerer, he understands the skeptics who continue to ask whether he’ll have to switch to carbon and offshore production — as many of his boutique brethren have — in order to survive.

He’s just not buying into that thinking.

“They’ve been asking me that three or four years. But if I had to go overseas and build carbon frames, I’d just find something else to do. There’s no challenge in that for me, because I’m not actually making it. For me there’s just

BOULDER, Colo. — The “Infrequents” are often on Jennifer Boldry’s mind.

Boldry is research director for PeopleForBikes, where the mission is to get more people on bikes. The organization recently completed its second study looking at just how many Americans do ride, have ridden but not recently, and those who ride, but not very often — what Boldry calls the Infrequents.

There are a lot of Americans who could ride more, and the organization would like to encourage those who ride a lot to ride even more. It would like to help those who never ride at all to give it a try.

But the Infrequents are low-hanging fruit. If they rode a handful of times a year, they clearly have the tools and opportunity to ride. So what can be done to help them ride a bit more?

HOOD RIVER, Ore. — The scene is predictable at Dirty Fingers Bicycle Repair on any given afternoon.

Mechanics tune shifting while pausing occasionally to pour a beer for a customer from the taps behind the counter. Customers seated on Park Tool stools sip beverages, their gaze shifting between the techs working their repair magic and a mountain bike film playing on a television in the corner. Numerous dogs mill about, looking for crumbs dropped off plates from the adjoining cafe.

More customers enter through the open garage

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“I push American made because I’ve built stuff all my life and I don’t see any need to go overseas to get it done,” Foes Racing founder and president Brent Foes said.

By Val Vanderpool

INTRODUCING THE MACRO FLOOR DRIVE Lezyne quality at an unprecedented price.

An outstanding value, Lezyne’s new Macro Floor Drive brings quality and style to a starting retail pricepoint of $39.99.

Available in analog or digital as well as 4 different colors.

FOR DETAILS, CONTACT: (805) 548-8780 OR USA-SALES@LEZYNE.COM

Source: PeopleForBikes U.S. Bicycle Participation Study 2016

Vol. 26 Number 13

T E C H

18

BRIEFS Ride 88 truck bed racks keep bikes scratch free Attract new customers with the new road-AR from Catrike. Ideal for any journey, the road-AR is a fully suspended performance machine that provides a silky-smooth ride and responsive handling.

TM

Dealer inquiries welcome | info@catrike.com | catrike.com

BOISE, Idaho — Many mountain bikers use tailgate pads in pickups to shuttle bikes, but longtime industry designer Jerry Lathrop didn’t find that appropriate for a new carbon bike with a shiny paint job. Lathrop, who has worked for Troy Lee Designs and other brands, developed a truck bed rack system that allows bikes to be securely attached in seconds with a cam lever. The bikes ride upright and separate and stay scratch free. The design fits four or five bikes, alternating front and back, depending on the truck bed size. Lathrop’s new brand, Ride88, plans to offer the racks in two versions. One will use a crossbar that slides into pre-drilled tool box fittings. The other version has individual bike holders that can be mounted to truck bed channel rails or drilled into a truck wall or any other vertical surface. Ride88 plans to offer locking options as well. Ride88 launched its products with a Kickstarter campaign in late July. Final retail pricing was yet to be determined, but on Kickstarter, supporters were offered a singlemount rack for a $199 pledge. A crossbar with one rack was available for a $259 pledge. The company hoptes to begin shipping to supporters in December 2017 or January 2018.

Sunglasses offer lots of data, calmness training

PARK CITY, Utah — At Bike PressCamp this summer, two brands showed smart sunglasses with some common technology but different aims: One is all about focus and mindfulness, while the other can provide a cyclist with every bit of data imaginable. The Everysight Raptor, the latter, is from a spinoff of Elbit Systems, a giant Israli defense contractor that makes heads-up displays for fighter jets. The Raptor is equipped with GPS, Bluetooth, camera, accelerometer, gyroscope, barometer, speaker, microphone, touchpad and more, all powered by a quad-core CPU with 2 GB of RAM and an Android operating system. It all fits into a relatively slim cycling-style sunglass that extends

a bit further off the forehead than most. A tiny projector beams information, including maps and performance data, onto the back of the lens, allowing riders to refocus their eyes to see the information when they want to. The Raptor has been teased publicly for several years and is still in beta testing, but the company expects it to be available by the end of the year. Pricing is still undetermined, and the company expects to start with consumer-direct sales. The Smith Optics Lowdown Focus sunglass looks like a casual shade, albeit a bit chunkier than most. It offers many wearable technology features, but the most notable is the ability to measure brainwave activity with five EEG sensors located within the frame. A mobile app will run users through a variety of training programs, lasting from 3 to 45 minutes, designed to help improve focus. The training sessions provide audible feedback — crashing waves indicate increased mental activity, while tweeting birds indicate calmness. The app records a brain activity score for each session, giving the user a number to try to improve upon. The Lowdown Focus was developed with InteraXon, a Toronto firm that makes the Muse, a brainwave-sensing headband. The Lowdown Focus becomes available this fall for $350.

Adjustable bar-stem spec’d on Cannondale road bike

WILTON, Conn. — Cannondale’s new Synapse endurance road race bike comes with what might be called a hybrid integrated bar-stem.

The SAVE SystemBar has the streamlined, aerodynamic appearance of integrated products, but is actually two pieces with a proprietary attachment system. Several stem lengths will be available and the bars can be tilted through 8 degrees of “pitch adjustment,” removing some of the objections to integrated bar-stems. The company said the bar shape improves comfort, which is the focus on the Synapse bike design.

“The SystemBar’s ergonomic and elliptical SAVE bar shape feels great in the hands and provides riders more deflection than a standard bar. The SystemBar works with the rest of the bike’s SAVE features to really smooth the ride and increase control,” said David Devine, Cannondale’s senior product manager for the road segment. To further streamline the system, the SystemBar includes an integrated, detachable mount that can hold a Garmin GPS computer, a Fabric Lumaray light, or both. The SystemBar is included on the 14 Synapse bike models, which retail for $2,500 to $10,000. The Synapse bikes have SAVE Micro-Suspension zones built into the frame and fork, and use 25.4-millimeter seatposts for improved comfort. The new Synapse frameset is over 200 grams lighter than the previous model, while offering clearance for up to 32-millimeter tires.

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0 NEWS FEATURE Wearable tech

7. Brain Games

Brain-sensing technology takas eye­ wear to the next level.

Performance isn't just about the body or gear.

Increasingly, outdoorsfolk are discovering the mental game is just as important. Smith's Lowdown Focus

is for them. This wear-Jble technology guides medi·

tution and visuaJiz:ltion to help users increase their

athletic-and, really, life-performance.

Mark McCann, Smith's eyewear category man­

ager, found inspiration for the project in recent stud­ies about the importance of mental training.

"It's like a strength coach and psychological coach in a pair of glasses; he says. "We are giving you the hardware in an at-home version."'

The Smith Lowdown Focus, available this fol� takes its tech from the Muse Meditation Headband.

Reol­time brainwave information gauges states of focus, relaxation, and how much your mind

wanders. Audio feedback that helps users maintain focus. There is also an app to track your progress.

In essence, Smith created a less obvious version of the Muse Headband. There are diffe rent focus pro­grams you can try depending on what you want to accomplish. And like Muse, Smith developed a companion app, "It's training your mind so that over the course of time, you are able to recognize the chaos, but stay focused; Mc-C ann says. "It's about making better and more mindful athletes." -Madi Salvati

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