January 2015 brand editorial:
Total seen monthly circulation: + 37,047,954 Total seen circulation year to date: + 37,047,954
Press Contact: Cassie Abel cassie@smithoptics.com | 208.727.6593 Press Contact: Kate Gaeir kate@kategaeir.com | 206.334.0863
Select seen brand coverage/circulation
Top pitches of the month*
1. Black-ish (ABC TV), - Assorted Goggles - 11,040,000 2. Oregon Live - PDX Move - 10,258,233 3. C-NET - I/O Recon, I/OX Turbo Fan, Vantage - 3,891,888 4. Cycling News - TT Helmet Photos - 2,500,000 5. Gear Patrol - Questa - 1,630,738 6. DailyBurn.com - Compass, Camber, 1/O 7 - 65,340 7. Decline - Forefront - 40,000 8. SKI Mahazine - Cover Photo - 455,438 9. Supercompressor - I/O Recon - 148,680 10. TGR - 15/16 New Products - 451,724 11. Freeskier - Pivot, I/O7, Maze - 692, 854 12. WGSN - 15/16 New Product Trends - 352,047 13. 20/20 - I/O7, Squad, Showcase OTG - 49,524 14. OnTheSnow.com - Vantage, Archive Goggle - 363,114 15. Canadian Cycling Magazine - Cover Photo - 25,000 16. Midcurrent - ChromaPop - 148,252 17. Transworld Business - 15/16 New Products - 145,009 18. OR Show Daily - Vantage - 28,000 19. Aspen Daily News - I/O 7 - 14,5000 20. Invision - Ballistic ChromaPop Elite - 17,837 21. Snowboard - Smith Re-Brand - 860,038
1. SkiMag.com - Zoom, Gage, Gambler, Grom 2. US Weekly - Scope Goggle 3. BustedWallet.com - Valence 4. Eyecare Business - Lyla, Elise 5. Vision Care Product News - Clayton, Colette, Re-brand 6. Invision - Lyla, Elise, Re-brand 7. Vogue - Overtake, Asana, Arena, Parallel 8. Backpacker - Asana, Arena 9. Gear Institute - Asana 10. Steez Magazine - Lowdown XL 11. Outside Bozeman - Forefront 12. Bike Radar - Arena 13. Playboy.com - Vantage 14. Organic Spa Magazine.com - Evolve 15. OR Show Daily - 15/16 New Products, Re-brand 16. SIA Show Daily - 15/16 New Products, Re-brand 17. Style of Sport - Asana 18. Transworld Business - Pivot, Pointe
ABOUT SMITH: Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, SMITH is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. SMITH seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To SMITH, the experience is everything. Smith is part of Safilo Group. *Please note that a pitch does not guarantee that the above mentioned product will appear in print.