Smith Brand Editorial Coverage for July 2017

JULY 2017 brand editorial

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: +33,354,489 Total seen circulation year to date: +251,458,547 SNOW

Backcountry Skiing Canada - Lowdown Focus - 135,000 Freeskier.com - Lowdown Slim - 154,576

BIKE/PERFORMANCE

Active Gear Review - Rover Helmet - 20,377 Aerogeeks.com - Podium TT Helmet - 38,154 Bicycling.com - Forefront Helmet - 1,536,809 Cyclocross Magazine - Lowdown Focus Sunglasses - 6,500 Gear Institute - Rover & Route Helmet - 138,625 Gear Patrol - Koroyd Technology - 3,769,552 Popular Mechanics.com - Koroyd Technology - 11,887,861 Road Bike Rider - Pivlock Arena Sunglasses - 38,540 Uncrate.com - Overtake Helmet - 3,468,559 Velonews - Overtake Helmet - 37,043

SUNGLASS

Big Life Magazine- Guides Choice & Salute - 1,710 Men's Journal.com - Lowdown with ChromaPop - 3,474,326 Philly.com - ChromaPop Lenses - 1,185,250 Competitor - Salute - 399,995 The Pueblo Chieftain - Audible - 189,202 Uncrate.com - Lowdown - 3,468,559

FISH

Active Junky - Guides Choice - 658,928 Coastal Angler - Smith Giveaway - 50,000 CSNNW.com - Transfer & Transfer XL - 146,640 Field & Stream.com - Transfer - 2,018,843 FloridaSportsman - Outlier 2 - 251,000 Midcurrent - ChromaPop Lenses - 47,826 Midcurrent - Transfer & Transfer XL - 47,826 Midcurrent - Outlier Sunglasses - 47,826 Ontario OutofDoors.com - Transfer & Transfer XL - 2,200 Ontario OutofDoors - Guides Choice - 92,700

OPTICAL

Eyecessorize - Lowdown with ChromaPop - 20,031 Eyecessorize - Clark & Attack Sunglasses - 20,031

ABOUT SMITH: Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, SMITH is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. SMITH seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To SMITH, the experience is everything. SMITH is part of the Safilo Group.

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JULY 2017

| JULY 2017

Power Yoga for Runners Page 48

Hydration Innovation Page 16

INJURY-PROOF YOUR RUNNING

expert advice and easy strength exercises IN JURY- PR O O F YO UR RU NNING // SU MMER ROA D SHOE REVIEW // B EA RS EA RS N AT IO NA L M ON UM EN T

12 NEW SHOES tested and approved for summer running

BEAT THE HEAT with the latest gear and workout tips

LIFE GOALS! Meet 94-Year-Old World-Record-Holder Harriette Thompson

CM0717_FOB_COVER_HARRIETTE.indd 1

6/8/17 10:35 AM

COLLECTIVE 22

GEAR

Find the right running hat to keep you coolheaded during summer.

HERE COMES THE SUN Summer running is awesome—the sun is out later, group runs are in full swing and you can find a race to run nearly every weekend. But don’t suffer in the heat!

Run prepared (and up your style game) with the right accessories for the season.

BY ADAM E LDER

[2] TRACKSMITH TWILIGHT TANK, $48 Upgrade your style for that local race or your daily run with this singlet made of a Bravio nylon blend from Italy that feels soft, silky and light—and fits loosely to cool quick. Available in men’s and women’s.

[3] SWIFTWICK VISION FIVE PRIDE CREW SOCK, $18 Display some patriotism on the Fourth of July—or whenever—with these crews that breathe well, stay relatively cool and have just the right amount of cushion for pushing through those hot miles.

Bonus: Swiftwick gives a percentage of sales from its Vision line to charity.

CM0717_G_COLLECTIVE.indd 22

[4] CHAPSTICK SUN DEFENSE, $2 Keep those lips safe and pain-free with this SPF 25 lip balm. It’s also got aloe and vitamin E, a mild and pleasant citrus flavor and doesn’t make a gooey mess like other lip protection can.

[5] SMITH OPTICS SALUTE WOMEN’S SUNGLASSES, $139 Beat back the brightness of summer rays with some mirrored aviator frames. These Chromapop-polarized Smiths feature grippy nose and ear pieces that lock onto your face even in the sweatiest moments.

[6] THINKSPORT SPF 50+ SUNSCREEN 6 OZ. FAMILY SIZE, $24 This water-resistant sunscreen is free of biologically harmful chemicals.

Perhaps more importantly, it smells pleasant and rubs in much easier than many high-SPF sunscreens do.

[7] CAMELBAK ULTRA HANDHELD CHILL, $45 The first insulated soft flask on the market, this handheld keeps your drink cold for twice as long. Elastic webbing lets you carry it nearly however you want, and the double pocket is large enough for a phone and gel.

PHOTO: SCOTT DRAPER

[1] PATAGONIA DUCKBILL CAP, $29 The giant mesh holes allow for maximum breathability while keeping the sun off your melon. This run-specific five-panel hat is minimal, lightweight and feels great on the run. Plus, the bill is completely foldable—and rebounds back to its natural shape—for quick stashing.

6/23/17 4:40 PM

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