Smith Brand Editorial Coverage for June 2017

JUNE 2017 brand editorial

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: +55,502,027 Total seen circulation year to date: +218,104,058 SNOW

Freeskier.com - Questa Sunglasses - 154,576 LA Times.com - I/O Goggle with ChromaPop - 2,391,002 Snowboard Magazine - Founder Sunglasses - 57,414

BIKE/PERFORMANCE

Bicycle Retailer - Overtake Helmet - 136,949 Bike Rumor - Lowdown Focus Sunglasses - 444,448 Gear Patrol - Overtake Helmet - 3,769,552 Grind TV - Route Helmet - 8,010,801 Outside Bozeman - PivLock Asana Sunglasses - 20,000 RoadBikeReview.com - Attack Sunglasses - 771,044 805 Living - Parallel D Max - 31,882 Daily Burn - Attack Max - 1,134,000

SUNGLASS

ESPN.com - Lowdown w/ ChromaPop - 428,888 Excellesports - Sidney and PivLock Arena - 100,000 Family Circle - Sidney - 4,031,653 Grind TV - Drake- 8,010,801 OutsideOnline.com - Outlier - 3,726,189 Shape.com - Feature - 3,505,622 Shape.com - Sidney - 3,505,622 Wundermag.com - Bridgetown - unavailable

FISH

Gear Institute - Colson Bifocal, Captains Choice - 138,625 Marlin Magazine - Envoy - 39,564 Popular Mechanics.com - Guides Choice - 11,887,861

OPTICAL

Gear Junkie - Lowdown Focus - 475,534 Invision - Lowdown w/ ChromaPop - 30,000 WWD - Lowdown Focus - 2,700,000

ABOUT SMITH: Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, SMITH is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. SMITH seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To SMITH, the experience is everything. SMITH is part of the Safilo Group.

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June 1, 2017

bicycleretailer.com

Vol. 26 Number 9

Campy’s OE play Component maker goes down market in its battle with the Big Two to gain more spec.

By Lynette Carpiet

PUERTO DE MOGAN, Gran Canaria — In what can be characterized as a David-versus-Goliath move, Campagnolo is taking aim at its big “S” rivals with its Centaur 11-speed mechanical group. Aimed squarely to compete with Shimano’s 105 and SRAM’s Rival groupsets, Centaur is the Italian brand’s new aluminum group that it hopes will help it gain wider OE spec while also offering a more affordable price point for consumers in the aftermarket.

“This is the second step toward that direction of Campagnolo making inroads to get back into the OEM game,” said Joshua Riddle, Campagnolo’s press manager. “Potenza was the first step in that new strategy.”

Campagnolo introduced Potenza 11 in 2016 to take aim at Shimano’s popular Ultegra group.

While the group has met with positive feedback from consumers, riders and product managers, the company has faced an uphill battle with OEMs. “It’s difficult to convince a product manager to step outside of the safe spot or deviate from the norm,” Riddle said. “Anything that’s not the S brand’s middle offering is a risk, not because the product is not up to standards, but it represented a risk for product managers.”

Riddle hopes that changes with the new entryContinues on page 15

Journalists sampled Campagnolo’s new Centaur group and Scirocco wheels on switchbacks and steep mountain passes out of Puerto de Mogan, on the Southwest side of Gran Canaria.

Soft sales take a toll on industry’s stock values

By Doug McClellan

W

hether one attributes it to “animal spirits,” a “Trump bump,” or just a continual economic recovery, global stock markets have made steady gains in the past 16 months.

But many bikemakers and other cycling-related public companies have lagged behind, as sluggish sales and excess capacity take a toll on corporate results.

The S&P 500 is up by nearly

17 percent for the 16-month span from Dec. 31, 2015 to April 30, 2017. A weighted index of Taiwan companies rose by more than 18 percent, while an index of all developed markets outside of the U.S. and Canada is up by nearly 9 percent in the same period.

Yet Taiwan’s three major bikemakers — Giant, Merida and Ideal — all saw their share prices decline over the same period, as the Taiwan industry reported another soft year for bike Continues on page 18

A ‘PEARL’ OF BIKE CULTURE Retail and a host of cyclingrelated businesses bloom around a short stretch of Pearl Street in downtown Boulder.

By Steve Frothingham

BOULDER, Colo. — This university town of about 100,000 people has long been known as one of the hubs of U.S. cycling, and it boasts more than 20 bike shops plus an array of industry suppliers, national bike organizations, coaches, Continues on page 16

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CUTTING THE GLARE: POLARIZED LENSES BRING FISH INTO FOCUS By: Dan Nelso�

une 28, 20 7

Anglers who learn to see fish before being seen by fish greatly increases their odds of success.

The easiest way to improve that skill is to improve your through-water vision.

Whether casting to rising fish, drifting a nymph through deep riffles, or simply prospecting around suspected fish-holding water, clear vision makes it easier to cast

to and catch fish.

Polarized sunglass lenses help anglers see what's happening under water by removing the water's

surface glare. In general terms1 sunlight in an unorganized phenomenon, flowing in all directions

around us. When that light 'bounces' off a reflective surface (like the top of body of water) it travels in a

more unified - or polarized - manner. We see this as glare. Polarized lenses filter out this type of

light by essentially counter-acting it, making it far easier to see through the reflective surface into the

depths below.

On the reader side, our men were split evenly between the Costa Tuna Alley Readers and Smith's Colson Bifocal. The Colson's sport very large copper­

colored lenses that provide great eye coverage for anglers with large faces, and the reader lenses (available in 2.0 or 2.5 magnification) are exceptionally sharp. (Price: $159) The Tuna Alley Readers, meanwhile won-over our testers with a more oval medium or large face. We liked the copper lens option for this model, which offer 1.Sx, 2x and 2.Sx magnification options in the reader inset lens. Price: $189

MEN'S OPTICS The run-away favorite model for men was Smith Optic·s Captain·s Choice. These

half-frame glasses featuring Chroma Pop+ lenses are very light weight - I wore these for upwards of 12 hours a day and never felt any pressure spots or strain. The polymer lenses provide exceptional through-water vision and high-contrast for good fish-spotting assistance. The Captain's Choice include a detachable leash to keep the glasses safe when boating rough water or scrambling around steep river banks.

Price: $229

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