Smith Brand Editorial Coverage Report for March 2017

March 2017 brand editorial

Press Contact: Kate Gaeir kate@akimbopr.com | 206.334.0863

Total seen monthly circulation: + 44,379,998 Total seen circulation year to date: + 123,768,833

Snow

Digital Trends - I/O Google with ChromaPop - 20,000,000 Family Focus Blog - Snow Goggles for Kids - 140,877 Freeskier.com - Squad Goggles with ChromaPop - 162,425 MarieClaire.com - Virtue Goggle - 3,513,180 Self.com - Sequel Helmet - 3,158,697 SKI Magazine - Ramona Sunglasses - 319,913 SwitchBackTravel.com - Various Snow Goggles - 123,198 The Manual - I/O Goggle with ChromaPop - 151,225 Truly Outdoors - Quantum Helmet - 1,301

Bike / Performance

Competitor Magazine - PivLock Asana - 399,995 Men's Fitness.com - PivLock Arena - 11,544,778 Road Bike Rider- Route Helmet - 36,461 Popular Mechanics - Route Helmet - 1,202,525 Triathlete Magazine - PivLock Arena - 58,476

Sunglass

Adventure Rig - Comstock Sunglasses - 22,000 OnTheSnow.com - Cornice Sunglasses - 1,380,201 Outside Magazine - Comstock Sunglasses - 687,834

Optical

Envision Magazine - I/O Goggle with Chromapop - 19,000 Eyecare Business - Lowdown Focus - 40,000 Invision- Frontman Elite with ChromaPop - 30,000 TechCrunch.com - Lowdown Focus - 1,254,069 Vision Council - Lowdown Focus/Safilo - 60,760 Vision Monday - ChromaPop Lenses - 20,031

Fish

Fish Alaska - Lowdown XL, Wolcott - 35,000 Fishing Tackle Retailer - Redmond - 18,052

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MARCH - APRIL 2017

Living the Good Light at Transitions Academy 2017

PM 40052210 RETURN ADDRESS: 202-495 ST-MARTIN BLVD. W, LAVAL (QUEBEC) H7M 1Y9

Nico Roseillier: Balance in Design and Life

ATHLETIC EYEWEAR

Gives

Competitive ADVANTAGE

ATHLETIC EYEWEAR

Gives Competitive

T

here’s a significant untapped market in athletic eyewear and ample opportunity to educate your patients and clients about the need for proper athletic eyewear to increase safety and enhance performance. The need couldn’t be more glaring.

The Vision Council surveyed over 10,000 Americans who were plano sunglass and Rx sunglass users in 2016, and published the results in their May 2016 VisionWatch Sports Sunglass report.

Granted, the research only covers outdoor sports, but the results are nonetheless interesting for anyone in professional eyewear retailing.

The stark fact is that fewer than 15 per cent of respondents said they had purchased sunglasses or goggles specifically to be used for sports activities. Those who had played sports in the previous year were far more likely to have purchased sports sunwear than those who did not, with winter

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ADVANTAGE Cover Story

By Paddy Kamen

sports and road sports enthusiasts (road cycling and motocross) topping the list.

There’s a lot of room for growth in these categories, and huge room for growth in sports such as water skiing and fishing, mountain sports such as rock climbing and hiking, competitive sports like baseball and soccer, and extreme sports such as skateboarding and ATV riding.

Over 73 per cent of respondents stated that they primarily use sunglasses when participating in sports. This can be a big mistake when it comes to protecting your eyes and your vision, because most sunglasses are not tested for impact resistance.

A study on sports-related eye injuries in patients visiting hospital emergency

Envision: seeing beyond | march - april 2017

departments found that baseball was the most common cause of eye-related injuries, followed by soccer and hiking. And research from The Vision Council found that while approximately 200,000 sportsrelated eye injuries happen to children each year, ninety per cent of these could be prevented with protective sports eyewear.

There is an abundance of amazing athletic eyewear on the market, with manufacturers continually striving to outdo one another.

The right eyewear is not only a matter of safety, it can enhance competitive advantage with a wider field of vision, proper venting, the best tint for conditions and many other factors. Your competitive advantage lies in selling them! Let’s see what’s on offer.

Cover Story Athletic Eyewear

Smith Optics offers superb vision enhancement to athletes in many sports, including fishing, running/cycling and snow sports. All feature Smith’s proprietary ChromaPop polarized lenses, which provide astonishing colour clarity and visual definition in a high-impact-resistant lens that reduces eye fatigue.

Fishers will appreciate Smith’s Guide’s Choice frame, constructed of Evolve, a frame material that is over 50 per cent bio-based, lightweight and durable. In addition to ChromaPop, premium Techlite glass lenses for optical perfection are available.

The Rx-compatible, 8-base Guide’s Choice gives significant facial coverage, with wide temples to reduce glare off water. Other features include Italian stainless steel spring hinges, hydrophilic megol® nose and temple pads for a secure fit, and a detachable sunglass leash made of hydrophillic megol that ensures loss prevention.

[ mod. I/O ]

The low-profile leash is constructed of a non-corrosive and non-kinking steel cord that integrates seamlessly into the temples and won’t cause tension pressure even after hours of wear.

Remember, the Guide’s Choice is just one of the high-tech sports options from Smith.

Rudy Project has created a distinctive design in a well-ventilated multipurpose sunglass that will no doubt be well used by athletes of all stripes.

The Fotonyk is the result of two years of research and it shows. To describe it, let’s start with interchangeable lenses of different shapes and tints (lens choices include the unbreakable and photochromic ImactX). Marry these lenses to a bottom ‘lens bumper’ that can be removed for a [ mod. Fotonyk ] semi-rimless look (bumpers are available in a wide choice of colours).

The aerodynamic design allows for air channels cut into the outside top of each lens to mitigate fog. The nosepiece is fully adjustable to ensure great fit and staying power.

The Fotonyk protects the face during falls or impacts, while offering a stylish, customizable look. It is fully Rx-able for a wide range of parameters, and can be fitted with the new Optical Dock, a Grilamid® clip that allows any type of unbreakable ophthalmic lens to be inserted.

Nike, from Marchon, brings a lens specifically designed for the game of golf to the fore. The patented Nike MAX Golf Tint enhances the conours of the green and causes the white of the ball to pop. It works beautifully in any light conditions to help you track your shot while enhancing critical details of the fairway and green. The tint has been created to help you navigate all factors critical to the game, while keeping your eye on the ball. The tint is available for several styles, including the Nike Golf X2 PRO, which offers a ventilated, lightweight, nylon frame with self-adjusting bridge for individualized fit. The deep-cut lens offers maxium coverage and MAX Optics provide exceptional clarity from all angles. Tapered temple arms fit easily under a hat, further protecting the wearer from the sun’s harmful rays. Other Nike golf glasses that are available with the Nike Golf Tint include Nike Premier 6.0, Nike Premier 8.0 and Skylon Ace XV.

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Envision: seeing beyond | march - april 2017

[ mod. Nike Golf X2 PRO ]

1 3 2 + P R O F I T- E N H A N C I N G N E W P R O D U C T S | H O W O N E E C P T O O K O N W P | B I G O P P : G L O B A L F I T E Y E W E A R

MARCH 2017

Social Climbing Desirous of a beeline to more fans, followers, likes, and shares + the resulting boost in business? Step inside this bigger-than-life issue to score the Ultimate Social Media Guidebook for eyecare professionals Calvin Klein Collection CK8043 from Marchon (on Eki) and Calvin Klein Collection CK8561 from Marchon (on Alexandra)

Spring Fashion Blooms

The BIG Vision Expo East Guide

Got Strain?

Specs style is infused with luscious hues + flower power

NYC is calling. Get our curated lineup of the best events, education, and après-show hot spots

The inside line on a hot, new category of SV lenses engineered for DES

›› T R E N D S P OT T I N G : S TAR S T Y LE

Specs Appeal What celebrities are wearing this month FORMULA FOR SUCCESS Spanish professional Formula One driver Carlos Sainz sports Smith model Lowdown in matte black. Smith has signed Sainz as brand ambassador, and he will wear the Smith Lowdown sunglasses from Safilo as he crosses the globe during the 2017 Formula One season, beginning March 26.

STRUT IN SPECS American model Bella Hadid dons Carrera style 124/S from Safilo during Paris Fashion Week.

Credit: Getty Images

FILM FAVORITES Canadian actor Shawn Roberts sports Police model S8756 from De Rigo REM as Albert Wesker in “Resident Evil: The Final Chapter.”

The film’s costume designer chose the sunglasses for the minimal and futuristic wraparound shape, says De Rigo REM.

Credit: Cinemavine.com

SPIFFY SHADES American actor Lucas Hedges, an Oscar nominee for his role in “Manchester by the Sea,” rocks Calvin Klein Collection style CK8035S by Marchon/VSP.

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EyecareBu s in es s.co m

March 2017

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