March 2015 brand editorial:
Press Contact: Cassie Abel cassie@smithoptics.com | 208.727.6593 Press Contact: Kate Gaeir kate@kategaeir.com | 206.334.0863
Total seen monthly circulation: + 39,859,202 Total seen circulation year to date: + 115,507,361
Select seen brand coverage/circulation
Top pitches of the month*
1. The TODAY Show - Lowdown Slim - 5,200,000 2. Active.com - Arena - 6,171,800 3. Men’s Journal.com - ChromaPop - 4,981,457 4. Fitness Magazine - Overtake - 1,527,912 5. IndefinitelyWild.Gizmodo.com - Aerocore - 3,100,000 6. USA Today - Vantage, I/O Recon - 1,848,795 7. Loadoutroom.com - Frontman Elite ChromaPop - 1,100,000 8. Competitor Magazine - Asana - 500,000 9. Competitor Magazine.com - Asana - 985,498 10. Huffington Post - Forefront, PivLock - 4,528,566 11. Huffington Post - Vantage, I/OX, I/O 7 - 4,528,566 12. GrindTV - Lens Technologies - 3,44,2111 13. SKI Magazine - Maze - 385,583 14. Mountain Magazine.com - Overdrive, Frontman - 125,000 15. Lava Magazine - Overtake (Gear of the Year) - 60,000 16. Paste Magazine - Audible - 458,096 17. SKI Magazine - Lowdown XL - 385,583 18. Fish Alaska - Touchstone - 35,000 19. Salt Water Sportsman - Dragstrip - 126,1000 20. Vision Monday - Rebrand / 50th Anniversary - 60,718 21. Eyecare Business - Tioga / Archive Collection - 44,239
1. Men’s Fitness – Forefront 2. SELF – Sidney 3. Men’s Journal – Arena Max 4. Men’s Health.com – Tioga 5. Women’s Health – Asana, Arena, Cornice, V2, Serpico 6. Powder Magazine - Clark 7. Virtuoso Life - Sidney 8. Huffington Post – Outlier TI, Discord 9. Bicycling Magazine – Forefront, Arena Max 10. SELF – Rebel, Colette, Marvine, Questa, Lowdown 11. Outside Magazine – Frontman, Outlier XL 12. Competitor Magazine – Lowdown Family 13. Gear Junkie – Overtake Helmet 14. Mountain Magazine – Asana, Arena Max 15. Audubon Magazine – Marvine, Audible 16. Blue Ridge Outdoors – Tioga 17. BustedWallet.com – Outlier XL 18. American Angler – Dover ChromaPop 19. Aspen Magazine – Overtake 20. Invision Magazine – Questa, Tioga, Rebel 21. Independent Skier Magazine – Frontman
ABOUT SMITH: Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, SMITH is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. SMITH seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To SMITH, the experience is everything. Smith is part of Safilo Group. *Please note that a pitch does not guarantee that the above mentioned product will appear in print.