March 2015 brand editorial:
Press Contact: Cassie Abel cassie@smithoptics.com | 208.727.6593 Press Contact: Kate Gaeir kate@kategaeir.com | 206.334.0863
Total seen monthly circulation: + 39,859,202 Total seen circulation year to date: + 115,507,361
Select seen brand coverage/circulation
Top pitches of the month*
1. The TODAY Show - Lowdown Slim - 5,200,000 2. Active.com - Arena - 6,171,800 3. Men’s Journal.com - ChromaPop - 4,981,457 4. Fitness Magazine - Overtake - 1,527,912 5. IndefinitelyWild.Gizmodo.com - Aerocore - 3,100,000 6. USA Today - Vantage, I/O Recon - 1,848,795 7. Loadoutroom.com - Frontman Elite ChromaPop - 1,100,000 8. Competitor Magazine - Asana - 500,000 9. Competitor Magazine.com - Asana - 985,498 10. Huffington Post - Forefront, PivLock - 4,528,566 11. Huffington Post - Vantage, I/OX, I/O 7 - 4,528,566 12. GrindTV - Lens Technologies - 3,44,2111 13. SKI Magazine - Maze - 385,583 14. Mountain Magazine.com - Overdrive, Frontman - 125,000 15. Lava Magazine - Overtake (Gear of the Year) - 60,000 16. Paste Magazine - Audible - 458,096 17. SKI Magazine - Lowdown XL - 385,583 18. Fish Alaska - Touchstone - 35,000 19. Salt Water Sportsman - Dragstrip - 126,1000 20. Vision Monday - Rebrand / 50th Anniversary - 60,718 21. Eyecare Business - Tioga / Archive Collection - 44,239
1. Men’s Fitness – Forefront 2. SELF – Sidney 3. Men’s Journal – Arena Max 4. Men’s Health.com – Tioga 5. Women’s Health – Asana, Arena, Cornice, V2, Serpico 6. Powder Magazine - Clark 7. Virtuoso Life - Sidney 8. Huffington Post – Outlier TI, Discord 9. Bicycling Magazine – Forefront, Arena Max 10. SELF – Rebel, Colette, Marvine, Questa, Lowdown 11. Outside Magazine – Frontman, Outlier XL 12. Competitor Magazine – Lowdown Family 13. Gear Junkie – Overtake Helmet 14. Mountain Magazine – Asana, Arena Max 15. Audubon Magazine – Marvine, Audible 16. Blue Ridge Outdoors – Tioga 17. BustedWallet.com – Outlier XL 18. American Angler – Dover ChromaPop 19. Aspen Magazine – Overtake 20. Invision Magazine – Questa, Tioga, Rebel 21. Independent Skier Magazine – Frontman
ABOUT SMITH: Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, SMITH is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. SMITH seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To SMITH, the experience is everything. Smith is part of Safilo Group. *Please note that a pitch does not guarantee that the above mentioned product will appear in print.
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From Germany to Vegas, Switzerland to Kona, we searched out the best new gear for next year. Here’s our look at what we consider to be the best new tri gear for the 2015 race season.
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By Jay Prasuhn : Photography by Donald Miralle & Al Powers
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. SMITH OVERTAKE, $250 ($290 WITH MIPS) Kona-tested by Aussie pro Paul Matthews, Smith’s new lid uses lightweight honeycomb Koryod construct in lieu of EPS to make the helmet lighter with greater impact resistance. SMITHOPTICS.COM
LAVA'S 2015 GEAR OF THE YEAR
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March 2015 $ 5.95 2015 Retail Business Guide
WILeY X
This year, Wiley X brings 17 new Outlier XL models of polarized sunglasses and four new polarized lenses to the marketplace. The WX Tide is targeted at the angling commuSMITH OpTICS Smith Optics has launched XL-size offer- nity and is offered in new Polarized Venice ings for its popular Lowdown and Outlier Gold Mirror (amber) or Polarized Blue sunglass models so their customers can now Mirror (green). In addition, they’re also select styles based on design rather than be launching the new Polarized Yellow lens for the WX Arrow and WX Gravity. constrained by frame size. The WX Tide joins Wiley X’s Climate For the fishing market, the new Outlier XL brings all the features one has come to expect Control™ Series and features a patented, from Smith performance-driven sunglasses removable, soft-foam Facial Cavity™ Seal in a larger frame style that’s perfect for that blocks out wind, debris and reflected medium and large heads. Designed for the light. It’s ANSI Z87.1-rated for High thrill seeker, the larger rectangular shaped Velocity and High Mass Impact safety stanlenses with distinct keyhole nose detailing dards, providing occupational grade protecare offered in non-polarized ($80), polarized tion. It’s equipped with Wiley X’s patented ($119) and ChromaPop™ ($209) polarized removable and breathable Facial Cavity™ lens options. Megol nose and temple pads create a comfortable and secure fit. The addition of Smith’s proprietary colorenhancing and clarity-defining ChromaPop lenses reduce eye fatigue while optimizing a true color experience in the outdoors. www.smithoptics.com
CIRCLE NUMBER 009 ON READER SERVICE CARD
seal which blocks out wind and light for enhanced polarization. Anglers everywhere know the advantage of reducing peripheral light and glare. You can see better and more comfortably. The prescription-ready WX Tide features Wiley X’s polycarbonate Filter 8™ polarized lenses with anti-scratch, anti-reflective and hydrophobic coatings. WX Tide Model #CCTID04 pairs the new Venice Gold Mirror (amber) lenses with a Matte Hickory Brown frame, while Model #CCTID09 combines Polarized Blue Mirror (green) lenses with a Gloss Black frame. A case, strap, leash cord and cleaning cloth are included with each pair of WX Tides. They fit head sizes between medium and large and the MSRP is $150.00. www.wileyx.comn
WX Tide
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