Smith North America Brand Editorial Coverage - April 2020

Brand Editorial Coverage April 2020 North America

April 2020 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 55,840,623 Total seen circulation to date: + 390,859,540 BIKE/PERFORMANCE Best Gaming Pro - Top 10 Smith MTB Helmets - Unavailable Bike Radar - Squad XL MTB Goggles - 2,500,000 Dirt & Sol - Forefront 2 and Pathway Sunglasses - Unavailable The Manual - Trace Helmet - 1,000,000 MTBR - Wildcat - 2,500,000 OffRoad.cc - Flywheel and Squad Goggles - 29,705,622 PinkBike - Squad Goggles - 3,811,659 PinkBike - Attack MTB - 3,811,659 Road Bike Rider - Signal Helmet - 38,248 Singletracks Newsletter - Forefront 2 Helmet - 439,794 VeloNews.com - Trace Hi-Viz Helmet - 860,017 Vermont Sports - Venture Helmet - 11,000 SNOW The Banff Blog - 4D MAG Goggle - 25,000 Feed The Habit – Level Helmet and I/O MAG Goggles - 34,535 The World Pursuit - 4D MAG Goggles - 300,000

SUNGLASSES Angling Trade - Lowdown 2 CORE - 10,000 The Banff Blog - Lowdown 2 - 25,000 Gear Junkie - Lowdown 2 CORE - 475,534 Hammockliving - SunCloud Duet - 5,000 Inside Outdoor - Lowdown 2 CORE - 29,500 Malakye - Lowdown 2 CORE – 100,000 Ontario Out of Doors - Caravan MAG - 92,700 Outside Magazine - Trackstand - 687,834 SGB Media - CORE Collection - 30,887 Shop-Eat-Surf - CORE Collection - 47,141 Snews - CORE Collection - 52,541 The World Pursuit - Lowdown 2 - 300,000 OPTICAL 20/20 - Uproar - 52,276 20/20 Online - Uproar – 37,000 Eyecare Business - Lowdown 2 CORE - 40,011 Eyecare Business - Lowdown 2 - 40,011 Invision Magazine - Sunglasses - 135,674

April 2020 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 55,840,623 Total seen circulation to date: + 390,859,540 CORPORATE NEWS: Smith, Yeti & Black Diamond Team Up to Produce PPE Face Shields

CORPORATE NEWS: Smith Supports Goggles for Docs Program

Bike Mag - 45,273 Bicycle Retailer - 133,765 Blister - 122,935 The Denver Post - 1,603,551 Inside Outdoor - 29,500 The MTB Lab - 10,969 Red Kite Prayer – 2,464 SGB Media - 30,887 Shop-Eat-Surf - 47,141 VeloNews - 860,017

Bicycle Retailer - 133,765 Eyecare Business Facebook - 15,927 Eyecare Business - 40,011 Gear Junkie- 475,534 Inside Outdoor - 29,500 Invision Magazine - 135,674 Men’s Journal Online - 4,600,000 Optik Now - Unavailable PSIA-AASI The Snow Pros - 120,000 SGB Media - 30,887 Shop-Eat-Surf - 47,141 Sierra Sun - 17,276 Vision Expo - Facebook - 67,630 Vision Expo - LinkedIn - 1,133 Vision Monday – 41,000

Outlet: Best Gaming Pro Product: Top 10 MTB Helmets Unique Visitors Per Month: Unavailable Link: https://bestgamingpro.com/smith-optics-mountain-bike-helmets/

Brand Editorial Coverage – April 2020

Outlet: Bike Radar Product: Squad XL MTB Goggles Unique Visitors Per Month: 2,500,000 Link: https://www.bikeradar.com/features/first-look-friday/xplova-nova-s/

Brand Editorial Coverage – April 2020

Outlet: Dirt & Sol Product: Forefront 2 Helmet and Pathway Sunglasses Unique Visitors Per Month: Unavailable Link: https://dirtandsol.com/smith-product-integration/

Brand Editorial Coverage – April 2020

Outlet: The Manual Product: Trace Helmet Unique Visitors Per Month: 1,000,000 Link: https://www.themanual.com/outdoors/riding-a-bike-during-coronavirus-pandemic-self-quarantine-shelter-in-place/

Brand Editorial Coverage – April 2020

Outlet: MTBR Product: Wildcat Unique Visitors Per Month: 2,500,000 Link: https://reviews.mtbr.com/best-sunglasses-for-mountain-biking

Brand Editorial Coverage – April 2020

Outlet: Off Road.cc Product: Flywheel and Squad Goggles Unique Visitors Per Month: 29,705,622 Link: https://off.road.cc/content/news/5-cool-things-from-lazer-madison-smith-optics-and-tifosi-the-glasses-edition-5579

Brand Editorial Coverage – April 2020

Outlet: Pink Bike Product: Squad MTB Unique Visitors Per Month: 3,811,659 Link: https://www.pinkbike.com/news/10-riding-goggles-ridden-and-rated.html#Smith

Brand Editorial Coverage – April 2020

Outlet: Pink Bike Product: Attack MTB Unique Visitors Per Month: 3,811,659 Link: https://www.pinkbike.com/news/11-riding-glasses-ridden-and-rated.html

Brand Editorial Coverage – April 2020

Outlet: Road Bike Rider Product: Signal Helmet Unique Visitors Per Month: 38,248 Link: https://www.roadbikerider.com/smith-signal-helmet-with-mips-review/

Brand Editorial Coverage – April 2020

Outlet: Singletracks Newsletter Issue: April 6, 2020 Product: Forefront 2 Helmet Circulation: 439,794

Brand Editorial Coverage – April 2020

Outlet: VeloNews.com Product: Trace Hi-Viz Helmet Unique Visitors Per Month: 860,017 Link: https://www.velonews.com/gear/road-gear/smith-trace-hi-viz-helmet-review/

Brand Editorial Coverage – April 2020

Outlet: Vermont Sports Product: Venture Helmet Unique Visitors Per Month: 11,000 Link: https://vtsports.com/your-guide-to-the-best-new-gravel-gear/

Brand Editorial Coverage – April 2020

Outlet: The Banff Blog Product: 4D MAG Goggle Unique Visitors Per Month: 25,000 Link: https://thebanffblog.com/banff-winter-packing-list/

Brand Editorial Coverage – April 2020

Outlet: Feed The Habit Product: Level MIPS Helmet and I/O MAG Goggles Unique Visitors Per Month: 34,535 Link: https://www.feedthehabit.com/gear-reviews/review-smith-level-mips-helmet-and-i-o-mag-goggles/

Brand Editorial Coverage – April 2020

Outlet: The World Pursuit Product: 4D MAG Goggle Unique Visitors Per Month: 300,000 Link: https://theworldpursuit.com/snowboard-ski-trip-packing-list/

Brand Editorial Coverage – April 2020

Outlet: Angling Trade Product: Lowdown 2 CORE Unique Visitors Per Month: 10,000 Link: https://www.anglingtrade.com/2020/04/23/smith-launches-core-collection-of-100-recycled-post-consumer-plastic-sunglass

Brand Editorial Coverage – April 2020

Outlet: The Banff Blog Product: Lowdown 2 Unique Visitors Per Month: 25,000 Link: https://thebanffblog.com/banff-packing-list/

Brand Editorial Coverage – April 2020

Outlet: Gear Junkie Product: Lowdown 2 CORE Unique Visitors Per Month: 475,534 Link: https://gearjunkie.com/roundup/emerging-gear-04-23-2020/Smith+Lowdown+2+CORE+Glasses

Brand Editorial Coverage – April 2020

Outlet: Hammock Living Product: SunCloud Duet Sunglasses Unique Visitors Per Month: 5,000 Link: https://hammockliving.co/mothers-day-gift-guide/

Brand Editorial Coverage – April 2020

Outlet: Inside Outdoor Product: Lowdown 2 CORE Unique Visitors Per Month: 29,500 Link: https://insideoutdoor.com/smith-launches-recycled-post-consumer-collection/

Brand Editorial Coverage – April 2020

Outlet: Malakye Product: Lowdown 2 Core Unique Visitors Per Month: 100,000 Link: https://www.malakye.com/news/10776/smith-launches-core-collection-of-100-recycled-post-consumer-plastic-sunglasses

Brand Editorial Coverage – April 2020

Outlet: Ontario Out of Doors Issue: April 2020 Product: Caravan MAG Circulation: 92,700

THE OPENER

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TIP: Invest in

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Brand Editorial Coverage – April 2020

ONTARIO OUT OF DOORS

|

April 2020

Outlet: Outside Magazine Issue: Buyer’s Guide Product: Trackstand Circulation: 687,834

Brand Editorial Coverage – April 2020

Outlet: SGB Media Product: Lowdown 2 CORE Unique Visitors Per Month: 30,887 Link: https://sgbonline.com/pressrelease/smith-launches-core-collection-of-100-recycled-post-consumer-plastic-sunglasses/

Brand Editorial Coverage – April 2020

Outlet: Shop-Eat-Surf Product: Lowdown 2 CORE Unique Visitors Per Month: 47,141 Link: https://shop-eat-surf.com/2020/04/smith-launches-core-collection-of-100-recycled-sunglasses/

Brand Editorial Coverage – April 2020

Outlet: SNEWS Product: Lowdown 2 CORE Unique Visitors Per Month: 52,541 Link: https://www.snewsnet.com/press-release/smith-launches-core-collection

Brand Editorial Coverage – April 2020

Outlet: The World Pursuit Product: Lowdown 2 Unique Visitors Per Month: 300,000 Link: https://theworldpursuit.com/best-travel-gift-ideas/

Brand Editorial Coverage – April 2020

Outlet: 20/20 Issue: April 2020 Product: Uproar Circulation: 52,276

Brand Editorial Coverage – April 2020

Outlet: 20/20 Online Product: Uproar Unique Visitors Per Month: 37,000 Link: https://www.2020mag.com/article/sportitude

Brand Editorial Coverage – April 2020

Outlet: Eyecare Business Issue: April 2020 Product: Lowdown 2 CORE Circulation: 40,011

Brand Editorial Coverage – April 2020

Outlet: Eyecare Business Issue: April 2020 Product: Lowdown 2 Circulation: 40,011

Brand Editorial Coverage – April 2020

Outlet: Invision Mag Product: Smith Sunglass Sales Unique Visitors Per Month: 135,674 Link: https://invisionmag.com/ecps-share-their-best-selling-collections-for-february-2020/

Brand Editorial Coverage – April 2020

Outlet: Bike Mag Product: Smith, Yeti and Black Diamond Team Up to Produce PPE Face Shields Unique Visitors Per Month: 45,273 Link: https://www.bikemag.com/industry-news/coronavirus-updates/

Brand Editorial Coverage – April 2020

Outlet: Bicycle Retailer Product: Smith, Yeti and Black Diamond Team Up to Produce PPE Face Shields Unique Visitors Per Month: 133,765 Link: https://www.bicycleretailer.com/industry-news/2020/04/16/park-tool-yeti-smith-clif-bar-champion-system-eliel-coaster-and-

Brand Editorial Coverage – April 2020

Outlet: Blister Product: Smith, Yeti and Black Diamond Team Up to Produce PPE Face Shields Unique Visitors Per Month: 122,935 Link: https://blisterreview.com/industry-news/how-outdoor-companies-are-helping-to-fight-covid-19

Brand Editorial Coverage – April 2020

Outlet: The Denver Post Product: Smith, Yeti and Black Diamond Team Up to Produce PPE Face Shields Unique Visitors Per Month: 1,603,551 Link: https://theknow.denverpost.com/2020/04/27/goldens-yeti-cycles-making-and-donating-20000-face-shields-in-coronavirus-

Brand Editorial Coverage – April 2020

Outlet: Shop-Eat-Surf Product: Smith, Yeti and Black Diamond Team Up to Produce PPE Face Shields Unique Visitors Per Month: 47,141 Link: https://shop-eat-surf.com/2020/04/yeti-cycles-smith-and-black-diamond-team-up-to-produce-ppe-face-shields/?mc_cid=83

Brand Editorial Coverage – April 2020

Outlet: SGB Media Product: Smith, Yeti and Black Diamond Team Up to Produce PPE Face Shields Unique Visitors Per Month: 30,887 Link: https://sgbonline.com/pressrelease/yeti-cycles-smith-black-diamond-team-up-to-produce-ppe-face-shields/

Brand Editorial Coverage – April 2020

Outlet: Inside Outdoor Product: Smith, Yeti and Black Diamond Team Up to Produce PPE Face Shields Unique Visitors Per Month: 29,500 Link: https://insideoutdoor.com/yeti-cycles-smith-and-black-diamond-team-up-to-produce-ppes/

Brand Editorial Coverage – April 2020

Outlet: The MTB Lab Product: Smith, Yeti and Black Diamond Team Up to Produce PPE Face Shields Unique Visitors Per Month: 10,969 Link: https://themtblab.com/2020/04/smith-yeti-cycles-black-diamond-team-up-to-produce-ppe-face-shields.html

Brand Editorial Coverage – April 2020

Outlet: Red Kite Prayer Product: Smith, Yeti and Black Diamond Team Up to Produce PPE Face Shields Unique Visitors Per Month: 2,464 Link: https://redkiteprayer.com/2020/04/mobilizing-the-bike-industry/

Brand Editorial Coverage – April 2020

Outlet: VeloNews Product: Smith, Yeti and Black Diamond Team Up to Produce PPE Face Shields Unique Visitors Per Month: 860,017 Link: https://www.velonews.com/news/bike-and-gear-manufacturers-continue-working-together-to-produce-ppe-gear/.html

Brand Editorial Coverage – April 2020

Outlet: Bicycle Retailer Product: Smith Supports Goggle for Docs Unique Visitors Per Month: 133,765 Link: https://www.bicycleretailer.com/industry-news/2020/04/03/100-laser-focused-providing-protective-eyewear-during-covid-1

Brand Editorial Coverage – April 2020

Outlet: Eyecare Business - Facebook Product: Smith Supports Goggle for Docs Unique Visitors Per Month: 15,927 Link: https://www.facebook.com/eyecarebusiness/posts/10158158915853180

Brand Editorial Coverage – April 2020

Outlet: Eyecare Business Product: Smith Supports Goggle for Docs Unique Visitors Per Month: 40011 Link: https://www.eyecarebusiness.com/news/2020/smith-provides-ppe-through-goggles-for-docs-progra

Brand Editorial Coverage – April 2020

Outlet: Gear Junkie Product: Smith Supports Goggle for Docs Unique Visitors Per Month: 475,534 Link: https://gearjunkie.com/goggles-for-docs-donate-coronavirus

Brand Editorial Coverage – April 2020

Outlet: Inside Outdoor Product: Smith Supports Goggle for Docs Unique Visitors Per Month: 29,500 Link: https://docs.google.com/spreadsheets/d/1_OD0Rytwt6KtRjdhiju72846IOHEp5XBJgJqIBtaOVI/edit?ts=5bbb8e75#gid=1195157

Brand Editorial Coverage – April 2020

Outlet: Invision Magazine Product: Smith Supports Goggle for Docs Unique Visitors Per Month: 135,674 Link: https://invisionmag.com/safilo-usa-announces-update-on-operations-during-covid-19/

Brand Editorial Coverage – April 2020

Outlet: Men’s Journal Online Product: Smith Supports Goggle for Docs Unique Visitors Per Month: 4,600,000 Link: https://www.mensjournal.com/adventure/20-top-outdoor-gear-manufacturers-making-goods-for-the-pandemic/

Brand Editorial Coverage – April 2020

Outlet: Optik Now Product: Smith Supports Goggle for Docs Unique Visitors Per Month: Unavailable Link: https://optiknow.ca/2020/04/03/smith-supports-goggles-for-docs/

Brand Editorial Coverage – April 2020

Outlet: PSIA-AASI The Snow Pros Product: Smith Supports Goggle for Docs Unique Visitors Per Month: 120,000 Link: https://www.thesnowpros.org/2020/04/06/goggles-for-docs-award-nomination-deadline-online-learning-options/

Brand Editorial Coverage – April 2020

Outlet: SGB Media Product: Smith Supports Goggle for Docs Unique Visitors Per Month: 30,887 Link: https://sgbonline.com/pressrelease/smith-supports-goggles-for-docs/

Brand Editorial Coverage – April 2020

Outlet: Shop-Eat-Surf Product: Smith Supports Goggle for Docs Unique Visitors Per Month: 47,141 Link: https://shop-eat-surf.com/2020/04/smith-supports-goggles-for-docs/?mc_cid=897b66745f&mc_eid=8c2d19d571

Brand Editorial Coverage – April 2020

Outlet: Sierra Sun Product: Smith Supports Goggle for Docs Unique Visitors Per Month: 17,276 Link: https://www.sierrasun.com/news/goggles-for-docs-health-care-workers-turn-to-ski-wear-in-fight-against-covid-19/

Brand Editorial Coverage – April 2020

Outlet: Vision Expo - Facebook Product: Smith Supports Goggle for Docs Unique Visitors Per Month: 67,630 Link: https://www.facebook.com/visionexpo/posts/10156833778795894

Brand Editorial Coverage – April 2020

Outlet: Vision Expo - LinkedIn Product: Smith Supports Goggle for Docs Unique Visitors Per Month: 1,133 Link: https://www.linkedin.com/posts/visionexpo_framefriday-visionexpo-activity-6651848144156004352-g8Tx/

Brand Editorial Coverage – April 2020

Outlet: Vision Monday Product: Smith Supports Goggle For Docs Unique Visitors Per Month: 37,000 Link: https://www.visionmonday.com/eyecare/coronavirus-briefing/crisis-response-tactics/article/covid19-crisis-response-tactics-

Brand Editorial Coverage – April 2020