Smith Global Brand Editorial Coverage - April 2022

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Global Brand Editorial Coverage April 2022


April 2022 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 200,785,249 Total seen circulation to date: + 930,006,563 SNOW CNET - 4D MAG, I/O MAG XL Goggles, Code Helmet, Wildcat - 29,777,831 BIKE/PERFORMANCE Eyecare Business - Bobcat - 40,011 Freehub - Bobcat - 10,953 Singletrack World - Bobcat – 1,056,354 Esquire Italia - Wildcat – 22,386,516 Singletracks - Wildcat - 945,000 The Red Bulletin - Leadout and Pivlock - 564,941 Canadian MTB - Bobcat, Boomtown and Resolve - 25,000 Road.cc - Bobcat, Boomtown, Resolve, Ignite, Jetstream TT - 29,705,622 The MTB Lab – Ignite, Mainline,Bobcat, Resolve, Boomtown - 10,666 Bike 198 - Forefront 2 Helmet and Attack MAG MTB Sunglasses - unavailable Mountain Bike Action - Bobcat and Forefront 2 Helmet - 167,000 Road Bike Rider - Engage Helmet - 189,375 Cycling News - Jetstream TT Helmet - 1,416,264 Cycling Tips - Jetstream TT Helmet - 889,707 Cycling News - Jetstream TT Helmet - 1,416,264 Off.Road.cc - New Sunglasses - 29,705,622

SUNGLASS Insider - Embark - 31,531,283 Travel & Leisure - Lowdown XL - 5,562,500 Insider - Lowdown 2 - 31,531,283 Avant Ski - Pinpoint – unavailable 20/20 Magazine - Resolve - 52,276 Miami Kids Magazine - Attack MTB - 60,000 FISH On The Fly South - Deckboss – 8,871 Your Bass Guy - Longfin Elite – unavailable Men’s Journal - Spinner - 4,600,000 CORPORATE NEWS - Mark Phares Named Global GM of Smith Boardsport Source – 26,638 Sporting Goods Intelligence – 1,000 Bicycle Retailer – 111,070 Malakye – 290,000 SGB Media – 84,705 Snow Industry News – 18,702 Angling Trade – 4,006 Inside Outdoor - 29,500 Bike Biz – 38,194


April 2022 Brand Editorial Coverage Total seen monthly circulation: + 200,785,249 Total seen circulation to date: + 930,006,563 CORPORATE NEWS - Francesco Rinaldi Named Safilo North American President EnVue – 8,000 Vision Biz Italy – 1,500 Affaritaliani Italy – 4,280,268 Ask A News - unavailable In House Community Italy - unavailable MF Fashion – 70,672 Modaes.es - 152,523 The Optical Journal – 6,217 Optical Prism – 1,016 Vision Monday - 24,464 WWD - 3,554,574 Inside Outdoor - 27,500 Optik Now - unavailable Fashion Network Italy - 159,683 Optometric Management – 5,090 Invision – 22,677 Fashion Network US - 74,698 Fashion United – 137,834 Eyewear Intelligence – 1,479

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863


Outlet: CNET Product: 4D MAG, I/O MAG XL Goggles, Code Helmet and Wildcat Sunglasses Unique Visitors Per Month: 29,777,831 Link: https://www.cnet.com/tech/mobile/best-high-tech-ski-gear-this-year/

Brand Editorial Coverage – April 2022


Outlet: Eyecare Business Issue: April 2022 – Cover Photo Product: Bobcat Circulation: 40,011

Brand Editorial Coverage – April 2022


Outlet: Freehub Product: Bobcat Unique Visitors Per Month: 10,953 Link: https://freehubmag.com/newsroom/freehubs-2022-spring-gear-roundup

Brand Editorial Coverage – April 2022


Outlet: Singletrack World Product: Bobcat Unique Visitors Per Month: 1,056,354 Link: https://singletrackworld.com/2022/04/fresh-goods-friday-594-the-fifth-season/

Brand Editorial Coverage – April 2022


Outlet: Esquire Italia Product: Wildcat Unique Visitors Per Month: 22,386,516 Link: https://www.esquire.com/it/stile/accessori-uomo/a39585663/occhiali-da-sole-sportivi-primavera-2022/

Brand Editorial Coverage – April 2022


Outlet: Singletracks Product: Wildcat Unique Visitors Per Month: 945,000 Link: https://www.singletracks.com/mtb-gear/mothers-day-picks-for-mountain-biking-mamas/

Brand Editorial Coverage – April 2022


Outlet: OffRoad.cc Product: New Sunglasses Unique Visitors Per Month: 29,705,622 Link: https://off.road.cc/content/feature/highlights-sea-otter-classic-2022-9763

Brand Editorial Coverage – April 2022


Outlet: Mountain Bike Action Product: Bobcat and Forefront 2 Helmet Unique Visitors Per Month: 167,000 Link: https://mbaction.com/sea-otter-highlights-part-two/

Brand Editorial Coverage – April 2022


Outlet: Canadian MTB Product: Bobcat, Boomtown and Resolve Unique Visitors Per Month: 25,000 Link: https://cyclingmagazine.ca/mtb/sea-otter-2022-prototypes-high-tech-bits-and-recycled-apparel-from-laguna-seca/

Brand Editorial Coverage – April 2022


Outlet: The Red Bulletin Product: Leadout and Pivlock Unique Visitors Per Month: 564,941 Link: https://www.redbull.com/int-en/theredbulletin/electric-bike-advertorial

Brand Editorial Coverage – April 2022


Outlet: Road Bike Rider Product: Engage Helmet Unique Visitors Per Month: 189,375 Link: https://www.roadbikerider.com/smith-engage-mips-mtb-helmet-review/

Brand Editorial Coverage – April 2022


Outlet: Cycling News Product: Jetstream TT Helmet Unique Visitors Per Month: 1,416,264 Link: https://www.cyclingnews.com/features/sea-otter-classic-first-day-tech-gallery/

Brand Editorial Coverage – April 2022


Outlet: Cycling Tips Product: Jetstream TT Helmet Unique Visitors Per Month: 889,707 Link: https://cyclingtips.com/2022/04/2022-sea-otter-classic-tech-gallery-wheels-tires-and-accessories-galore/

Brand Editorial Coverage – April 2022


Outlet: Cycling News Product: Jetstream TT Helmet Unique Visitors Per Month: 1,416,264 Link: https://www.cyclingnews.com/features/best-time-trial-helmets/

Brand Editorial Coverage – April 2022


Outlet: Road.cc Product: Bobcat, Boomtown, Resolve, Ignite and Jetstream TT Unique Visitors Per Month: 29,705,622 Link: https://road.cc/content/feature/456-291947

Brand Editorial Coverage – April 2022


Outlet: The MTB Lab Product: Ignite Helmet, Mainline Helmet, Bobcat, Resolve and Boomtown Unique Visitors Per Month: 10,666 Link: https://themtblab.com/2022/04/sea-otter-2022-smith-optics.html

Brand Editorial Coverage – April 2022


Outlet: Bike 198 Product: Forefront 2 Helmet and Attack MAG MTB Sunglasses Unique Visitors Per Month: unavailable Link: https://www.bike198.com/first-look-smith-forefront-2-helmet/

Brand Editorial Coverage – April 2022


Outlet: Insider Product: Embark Unique Visitors Per Month: 31,531,283 Link: https://www.insider.com/best-cold-weather-gear-to-use-every-winter-antarctica-2022-3

Brand Editorial Coverage – April 2022


Outlet: Travel & Leisure Product: Lowdown XL Unique Visitors Per Month: 5,562,500 Link: https://www.travelandleisure.com/style/fashion/best-sunglasses-for-travel

Brand Editorial Coverage – April 2022


Outlet: Insider Product: Lowdown 2 Unique Visitors Per Month: 31,531,283 Link: https://www.insider.com/guides/style/best-polarized-sunglasses

Brand Editorial Coverage – April 2022


Outlet: Avant Ski Product: Pinpoint Unique Visitors Per Month: unavailable Link: https://www.theavantski.com/post/top-mothers-day-gift-ideas-for-ski-moms

Brand Editorial Coverage – April 2022


Outlet: 20/20 Magazine Issue: April 2022 Product: Resolve Circulation: 52,276

Brand Editorial Coverage – April 2022


Outlet: Miami Kids Magazine Issue: April-May 2022 Product: Attack MTB Circulation: 60,000

Brand Editorial Coverage – April 2022


Outlet: On The Fly South Product: Deckboss Unique Visitors Per Month: 8,871 Link: https://ontheflysouth.com/smith-optics-deckboss/

Brand Editorial Coverage – April 2022


Outlet: Your Bass Guy Product: Longfin Elite Unique Visitors Per Month: unavailable Link: https://yourbassguy.com/fishing-accessories/best-fishing-sunglasses/

Brand Editorial Coverage – April 2022


Outlet: Men’s Journal Product: Spinner Unique Visitors Per Month: 4,600,000 Link: https://www.mensjournal.com/gear/best-new-gear-coolest-gadgets-week/smith-optics-spinner/

Brand Editorial Coverage – April 2022


Outlet: Inside Outdoor Product: Mark Phares Named Global GM of Smith Unique Visitors Per Month: 29,500 Link: https://insideoutdoor.com/smith-names-global-general-manager/

Brand Editorial Coverage – April 2022


Outlet: Bike Biz Product: Mark Phares Named Global GM of Smith Unique Visitors Per Month: 38,194 Link: https://bikebiz.com/smith-promotes-mark-phares-to-global-general-manager/

Brand Editorial Coverage – April 2022


Outlet: Bicycle Retailer Product: Mark Phares Named Global GM of Smith Unique Visitors Per Month: 111,070 Link: https://www.bicycleretailer.com/announcements/2022/04/15/smith-promotes-mark-phares-global-general-manage

Brand Editorial Coverage – April 2022


Outlet: Boardsport Source Product: Mark Phares Named Global GM of Smith Unique Visitors Per Month: 26,638 Link: https://www.boardsportsource.com/2022/04/19/mark-phares-promoted-to-global-general-manager-of-smith/

Brand Editorial Coverage – April 2022


Outlet: SGB Media Product: Mark Phares Named Global GM of Smith Unique Visitors Per Month: 84,705 Link: https://sgbonline.com/smith-promotes-phares-to-global-general-manager/

Brand Editorial Coverage – April 2022


Outlet: Snow Industry News Product: Mark Phares Named Global GM of Smith Unique Visitors Per Month: 18,702 Link: https://www.snowindustrynews.com/articles/smith-promotes-mark-phares-to-global-general-manager

Brand Editorial Coverage – April 2022


Outlet: Angling Trade Product: Mark Phares Named Global GM of Smith Unique Visitors Per Month: 4,006 Link: https://www.anglingtrade.com/2022/04/18/smith-promotes-mark-phares-to-global-general-manager/

Brand Editorial Coverage – April 2022


Outlet: Malakye Product: Mark Phares Named Global GM of Smith Unique Visitors Per Month: 290,000 Link: https://www.malakye.com/news/11533/smith-promotes-mark-phares-to-global-general-manager

Brand Editorial Coverage – April 2022


Outlet: Sporting Goods Intelligence Product: Mark Phares Named Global GM of Smith Unique Visitors Per Month: 1,000 Link: http://www.sginews.com/EMS_Base/EMS_Excerpt.aspx?tTargetUrl=/Content/smith-promotes-mark-phares-to-global

Brand Editorial Coverage – April 2022


Outlet: EnVue Issue: March-April 2022 Product: Francesco Rinaldi Named Safilo North American President Circulation: 8,000

Brand Editorial Coverage – April 2022


Outlet: Vision Biz Italy Product: Francesco Rinaldi Named Safilo North American President Unique Visitors Per Month: 1,500 Link: https://visionbiz.it/nuova-poltrona-in-safilo-per-francesco-rinaldi-ceroni/

Brand Editorial Coverage – April 2022


Outlet: Affaritaliani Italy Product: Francesco Rinaldi Named Safilo North American President Unique Visitors Per Month: 4,280,268 Link: https://www.affaritaliani.it/economia/notizie-aziende/safilo-francesco-rinaldi-ceroni-nuovo-presidente-del-nord-ame

Brand Editorial Coverage – April 2022


Outlet: Ask A News Product: Francesco Rinaldi Named Safilo North American President Unique Visitors Per Month: unavailable Link: https://www.askanews.it/economia/2022/04/14/safilo-nomina-francesco-rinaldi-ceroni-presidente-nord-america-pn

Brand Editorial Coverage – April 2022


Outlet: In House Community Italy Product: Francesco Rinaldi Named Safilo North American President Unique Visitors Per Month: unavailable Link: https://inhousecommunity.it/safilo-sara-francesco-rinaldi-ceroni-il-president-e-cco-in-nord-america/

Brand Editorial Coverage – April 2022


Outlet: MF Fashion Product: Francesco Rinaldi Named Safilo North American President Unique Visitors Per Month: 70,672 Link: https://www.mffashion.com/news/livestage/nuovo-direttore-commerciale-per-safilo-nord-america-20220414183125

Brand Editorial Coverage – April 2022


Outlet: Modaes.es Product: Francesco Rinaldi Named Safilo North American President Unique Visitors Per Month: 152,523 Link: https://www.modaes.es/equipamiento/safilo-refuerza-posiciones-en-norteamerica-con-un-nuevo-responsable-para-

Brand Editorial Coverage – April 2022


Outlet: The Optical Journal Product: Francesco Rinaldi Named Safilo North American President Unique Visitors Per Month: 6,217 Link: https://www.opticaljournal.com/safilo-group-names-francesco-rinaldi-ceroni-president-and-chief-commercial-office

Brand Editorial Coverage – April 2022


Outlet: Optical Prism Product: Francesco Rinaldi Named Safilo North American President Unique Visitors Per Month: 1,016 Link: https://opticalprism.ca/safilo-group-names-francesco-rinaldi-ceroni-new-president-and-chief-commercial-officer-for

Brand Editorial Coverage – April 2022


Outlet: Vision Monday Product: Francesco Rinaldi Named Safilo North American President Unique Visitors Per Month: 24,464 Link: https://www.visionmonday.com/business/article/safilo-group-names-francesco-rinaldi-ceroni-new-president-and-ch

Brand Editorial Coverage – April 2022


Outlet: WWD Product: Francesco Rinaldi Named Safilo North American President Unique Visitors Per Month: 3,554,574 Link: https://wwd.com/accessories-news/eyewear/safilo-group-new-president-north-america-1235159878/

Brand Editorial Coverage – April 2022


Outlet: Inside Outdoor Product: Francesco Rinaldi Named Safilo North American President Unique Visitors Per Month: 27,500 Link: https://insideoutdoor.com/smith-names-global-general-manager/

Brand Editorial Coverage – April 2022


Outlet: Optik Now Product: Francesco Rinaldi Named Safilo North American President Unique Visitors Per Month: unavailable Link: https://www.optiknow.ca/2022/04/15/safilo-names-francesco-rinaldi-ceroni-new-president-and-cco-for-north-ameri

Brand Editorial Coverage – April 2022


Outlet: Eyewear Intelligence Product: Francesco Rinaldi Named Safilo North American President Unique Visitors Per Month: 1,479 Link: https://www.ewintelligence.com/executive-changes/safilo-appoints-president-and-cco-for-north-america/95738.art

Brand Editorial Coverage – April 2022


Outlet: Invision Product: Francesco Rinaldi Named Safilo North American President Unique Visitors Per Month: 22,677 Link: https://invisionmag.com/safilo-names-president-for-north-american-market/

Brand Editorial Coverage – April 2022


Outlet: Fashion Network Italy Product: Francesco Rinaldi Named Safilo North American President Unique Visitors Per Month: 159,683 Link: https://it.fashionnetwork.com/news/Safilo-francesco-rinaldi-ceroni-assume-la-presidenza-del-nord-america,1398172

Brand Editorial Coverage – April 2022


Outlet: Fashion United Product: Francesco Rinaldi Named Safilo North American President Unique Visitors Per Month: 137,834 Link: https://fashionunited.uk/news/people/safilo-group-names-new-president-of-north-america/2022041962651

Brand Editorial Coverage – April 2022


Outlet: Fashion Network US Product: Francesco Rinaldi Named Safilo North American President Unique Visitors Per Month: 74,698 Link: https://us.fashionnetwork.com/news/Safilo-names-francesco-rinaldi-ceroni-president-of-north-america,1398318.htm

Brand Editorial Coverage – April 2022


Outlet: Optometric Management Product: Francesco Rinaldi Named Safilo North American President Unique Visitors Per Month: 5,090 Link: https://www.optometricmanagement.com/news/2022/od-notebook-market-drops-that-correct-presbyopia

Brand Editorial Coverage – April 2022


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