Smith Global Brand Coverage Report -August 2022

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Brand Editorial Coverage

2022

Global
August

August 2022 Brand Editorial Coverage

Total seen monthly circulation: 131,581,440

Total seen circulation to date: + 1,356,457,567

SNOW

Curated - Vantage MIPS Helmet – 35,000

Dodoburd - 4D MAG Goggle - 163,307

Outside Bobcat 3,030,547

Yahoo! Life Bobcat 40,593,754

SKI - Nexus Helmet - 124,256

SKI - 4D MAG S - 124,256

BIKE/PERFORMANCE

Bicycling Flywheel & Wildcat 2,651,536

Men’s Journal - Bobcat & Session Helmet - 4,600,000

Bike Perfect - Wildcat & Ruckus 425,899

Canadian MTB Rhythm MTB and Loam MTB 317,549

Mountain Life Mag Jetstream TT Helmet 60,000

Cycling Weekly - Reverb 1,688,173

MTB Mag - Bobcat – 900,000

Men’s Health Attack MAG 26,936,484

Bike Radar Ignite MIPS, Session MIPS and glasses mention 2,907,680

Tri Gear Lab PivLock Arena Max 14,700

Men’s Journal - Bobcat - 4,600,000

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

SUNGLASS

Byrdie - Haywire & Parallel 2 – 18,180,405

Huck Adventures - PivLock Echo Max 60,000

In Pickleball Boomtown 6,355

Mountain Weekly News Pinpoint 64,805

World Pursuit - Lowdown 2 235,425

Golf Digest - Flywheel - 3,162,316

Outdoor Gear Lab Lowdown 2 2,314,980

Well + Good Boomtown 6,682,194

Kenmore Air Magazine Lowdown Split 70,000

ANGLING

Field & Stream Embark 2,035,050

The Atlantan Guide’s Choice 50,000

Gear Junkie - Guide’s Choice - 1,178,732

Trip Savvy - Guide’s Choice – 5,598,137

Outdoor Life Guide’s Choice 2,081,303

Outdoor Empire Guide’s Choice 5,000

Outdoor Empire Redding 5,000

Outdoor Empire - Longfin - 5,000

Outdoor Empire - Deckboss - 5,000

Outdoor Empire Barra 5,000

Outdoor Empire Jaya vs Rockaway 5,000

Kayak Angler - Castaway 55,097

Outdoor Empire - Castaway – 5,000

Outlet: Curated Product: Vantage MIPS Helmet Unique Visitors Per Month: 35,000 Link: https://www.curated.com/journal/1057000/expert-review-smith-vantage-mips-helmet-2022 Brand Editorial Coverage – August 2022
Outlet: Dodoburd Product: 4D MAG Goggle Unique Visitors Per Month: 163,307 Link: https://dodoburd.com/gifts-for-skiers Brand Editorial Coverage – August 2022
Outlet: Outside Product: Bobcat Unique Visitors Per Month: 3,030,547 Link: https://www.outsideonline.com/outdoor-gear/snow-sports-gear/best-cross-country-ski-gear/ Brand Editorial Coverage – August 2022
Outlet: Yahoo! Life Product: Bobcat Unique Visitors Per Month: 40,593,754 Link: https://www.yahoo.com/lifestyle/best-cross-country-ski-gear-180018625.html Brand Editorial Coverage – August 2022
Outlet: SKI Product: Nexus Helmet Unique Visitors Per Month: 124,256 Link: https://www.skimag.com/gear/helmets-goggles/best-ski-helmets/ Brand Editorial Coverage – August 2022
Outlet: SKI Product: 4D MAG S Goggle Unique Visitors Per Month: 124,256 Link: https://www.skimag.com/gear/helmets-goggles/best-ski-goggles/ Brand Editorial Coverage – August 2022
Outlet: Bicycling Product: Flywheel & Wildcat Unique Visitors Per Month: 2,651,536 Link: https://www.bicycling.com/bikes-gear/a26810035/sunglasses-for-cyclists/ Brand Editorial Coverage – August 2022
Outlet: Men’s Journal Product: Bobcat Sunglass, Session Helmet Unique Visitors Per Month: 4,600,000 Link: https://www.mensjournal.com/gear/best-new-gear-coolest-gadgets-week/smith-bobcat/?utm_source=postup&utm_medium=email&em_hash=e4e Brand Editorial Coverage – August 2022
Outlet: Bike Perfect Product: Wildcat & Ruckus Unique Visitors Per Month: 425,899 Link: https://www.bikeperfect.com/features/best-mountain-bike-sunglasses Brand Editorial Coverage – August 2022
Outlet: Canadian MTB Product: Rhythm MTB, Loam MTB goggles Unique Visitors Per Month: 317,549 Link: https://cyclingmagazine.ca/mtb/gearworx-new-gear-and-future-bikes-from-whistler-village/ Brand Editorial Coverage – August 2022
Outlet: Mountain Life Magazine Product: Jetstream TT Helmet Unique Visitors Per Month: 60,000 Link: https://www.mountainlifemedia.ca/2022/08/gear-shed-even-more-headgear-for-summer-fall/ Brand Editorial Coverage – August 2022
Outlet: Cycling Weekly Product: Reverb Unique Visitors Per Month: 1,688,173 Link: https://www.cyclingweekly.com/products/just-how-well-do-cheap-sunglasses-stack-up-against-those rocking three Brand Editorial Coverage – August 2022
Outlet: MTB Mag Product: Bobcat Unique Visitors Per Month: 900,000 Link: https://www.mtb-mag.com/en/tested-smith-bobcat-glasses/ Brand Editorial Coverage – August 2022
/best-sports-sunglasses/ Brand Editorial Coverage – August 2022
Outlet: Bike Radar Product: Ignite MIPS, Session MIPS and glasses mention Unique Visitors Per Month: 2,907,680 Link: https://www.bikeradar.com/features/first-look-friday/2023-giant-propel-advanced-sl-0/ Brand Editorial Coverage – August 2022
Outlet: Tri Gear Lab Product: Pivlock Arena Max Unique Visitors Per Month: 14,700 Link: https://trigearlab.com/best-triathlon-sunglasses/ Brand Editorial Coverage – August 2022
Outlet: Men’s Journal Product: Bobcat Unique Visitors Per Month: 4,600,000 Link: https://www.mensjournal.com/gear/seo-title-essential-peak-bagging-gear-from-head-to-toe-mens journal/12 osprey Brand Editorial Coverage – August 2022
Outlet: Byrdie Product: Haywire & Parallel 2 Unique Visitors Per Month: 18,180,405 Link: https://www.byrdie.com/best-running-sunglasses-for-women-5207152 Brand Editorial Coverage – August 2022
Outlet: Huck Adventures Product: PivLock Echo Max Unique Visitors Per Month: 60,000 Link: https://huckadventures.com/everything-you-need-to-know-about-the-smith-pivlock-echo-max-elite ballistic glasses/ Brand Editorial Coverage – August 2022
Outlet: In Pickleball Product: Boomtown Unique Visitors Per Month: 6,355 Link: https://inpickleball.com/our-must-have-summer-style-guide/ Brand Editorial Coverage – August 2022
Outlet: Mountain Weekly News Product: Pinpoint Unique Visitors Per Month: 64,805 Link: https://mtnweekly.com/reviews/best-sports-sunglasses/ Brand Editorial Coverage – August 2022
Outlet: World Pursuit Product: Lowdown 2 Unique Visitors Per Month: 235,425 Link: https://theworldpursuit.com/what-to-pack-for-ireland/ Brand Editorial Coverage – August 2022
Outlet: Golf Digest Product: Flywheel Unique Visitors Per Month: 3,162,316 Link: https://www.golfdigest.com/story/best-golf-sunglasses-for-every-face-shape Brand Editorial Coverage – August 2022
Outlet: Outdoor Gear Lab Product: Lowdown 2 Unique Visitors Per Month: 2,314,980 Link: https://www.outdoorgearlab.com/topics/clothing-mens/best-sunglasses-mens Brand Editorial Coverage – August 2022
Outlet: Well + Good Product: Boomtown Unique Visitors Per Month: 6,682,194 Link: https://www.wellandgood.com/best-sunglasses-for-tennis/ Brand Editorial Coverage – August 2022
Outlet: Explore:NW Issue: Summer 2022 Product: Lowdown Split Circulation: 70,000 Brand Editorial Coverage – August 2022
Outlet: Field & Stream Product: Embark Unique Visitors Per Month: 2,035,050 Link: https://www.fieldandstream.com/gear/best-new-baits-lures-accessories-icast-2022/ Brand Editorial Coverage – August 2022
Outlet: The Atlantan Issue: Fall 2022 Product: Guide’s Choice Circulation: 50,000 Brand Editorial Coverage – August 2022
Outlet: Gear Junkie Product: Guide’s Choice Unique Visitors Per Month: 1,178,732 Link: https://gearjunkie.com/outdoor/hunt-fish/best-fishing-sunglasses Brand Editorial Coverage – August 2022
Outlet: Trip Savvy Product: Guide’s Choice Unique Visitors Per Month: 5,598,137 Link: https://www.tripsavvy.com/best-fishing-sunglasses-4171315 Brand Editorial Coverage – August 2022
Outlet: Outdoor Life Product: Guide’s Choice Unique Visitors Per Month: 2,081,303 Link: https://www.outdoorlife.com/gear/best-polarized-sunglasses/ Brand Editorial Coverage – August 2022
Outlet: Outdoor Empire Product: Guide’s Choice Unique Visitors Per Month: 5,000 Link: https://outdoorempire.com/smith-guides-choice-sunglasses-review/ Brand Editorial Coverage – August 2022
Outlet: Outdoor Empire Product: Redding Unique Visitors Per Month: 5,000 Link: https://outdoorempire.com/smith-redding-sunglasses-review/ Brand Editorial Coverage – August 2022
Outlet: Outdoor Empire Product: Longfin Unique Visitors Per Month: 5,000 Link: https://outdoorempire.com/smith-longfin-sunglasses-review/ Brand Editorial Coverage – August 2022
Outlet: Outdoor Empire Product: Deckboss Unique Visitors Per Month: 5,000 Link: https://outdoorempire.com/smith-deckboss-sunglasses-review/ Brand Editorial Coverage – August 2022
Outlet: Outdoor Empire Product: Barra Unique Visitors Per Month: 5,000 Link: https://outdoorempire.com/smith-barra-sunglasses-review/ Brand Editorial Coverage – August 2022
Outlet: Outdoor Empire Product: Joya vs Rockaway Unique Visitors Per Month: 5,000 Link: https://outdoorempire.com/smith-joya-vs-rockaway-review/ Brand Editorial Coverage – August 2022
Outlet: Kayak Angler Product: Castaway Unique Visitors Per Month: 55,097 Link: https://kayakanglermag.com/gear/apparel/fishing-sunglasses/ Brand Editorial Coverage – August 2022
Outlet: Outdoor Empire Product: Castaway Unique Visitors Per Month: 5,000 Link: https://outdoorempire.com/smith-castaway-sunglasses-review/ Brand Editorial Coverage – August 2022

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