APRIL/MAY 2017 brand editorial
Press Contact: Kate Gaeir kate@akimbopr.com | 206.334.0863
Total seen monthly circulation: + 38,833,198 Total seen circulation year to date: + 162,602,031 Snow Entertainment Today - I/O 7 Goggle - 12,274 Freeskier.com - Lowdown XL - 162,425 Freeskier.com - Mt. Shasta Sunglasses - 162,425 Mountain Weekly News - I/O Goggle Review - 33,486 Powder.com - Pivot Helmet - 603,996 Powder.com- Pivot Helmet and I/O Goggle - 603,996 Winter Sports Technology International - Quantum Helmet - 8,000
Bike / Performance Bicycling - PivLock Overdrive - 333,834 BikeMag.com - Rover Helmet - 470,095 BikeRadar - Attack Sunglasses - 2,500,000 Bike Rumor - Attack Sunglasses - 1,254,069 Cycling Industry News - Attack Sunglasses - unavailable Canadian Cycling Magazine - Attack Sunglasses - (+"&&& Gear Institute - Route Helmet - 136,435 Malakye - Attack Sunglasses - 61,555 Men's Journal.com - Rover Helmet - 3,480,773 Mens Journal - Route Helmet & Podium TT Helmet - 1,326,000 Popular Mechanics $Yec- Podium TT Helmet - '',.-&".', Sea Otter - Attack & Attack Max - unavailable ShopEatSurf - Attack Sunglasses - 47,141 VeloNews.com - Sea Otter Coverage - 7,648
Sunglass Backpacker Magazine - ChromaPop Lenses - 331,038 Bloomberg Businessweek - Drake Sunglasses - 989,408 Competitor Magazine- Founder Sunglasses - 399,995 KSL.com - Wolcott Sunglasses - 9,402,534 Men's Journal - Captains Choice Sunglasses - 1,326,000 Outside Magazine - Sidney Sunglasses - 687,834 Outside Magazine- Founder Sunglasses - 687,834 Weight Watchers Magazine - Pace Sunglasses - 1,126,168
Optical 20/20 - Carlos Sainz - 50,045 Eyecare Business - Sidney Sunglasses - 40,001 Invison Magazine - Sidney Sunglasses - 30,000 Fatherly - Lowdown Focus - 620,972 Eyecare Business- Carlos Sainz Jr - 40,001 SGI Weekly - Lowdown Focus - 1,400
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The amount or snow generated this winter at most ski resorts has been prodigious. Deer valley was no exception. We found ourselves at the resort on the weekend of the FIS Freestyle Ski Wortd Cup.
One day while skiing I noticed the gondola had stopped, and I felt badly for those trapped. Ten minutes l ater I came out after getting a quick cup of coffee and saw that the gondola was uncharacteristically still stopped. What I discovered, hOwever, was that it was dosed because the snow accumulation coupled with the prowess or the practicing freestylers made collision with the gondola a dangerous possibility.
As always the conditions for we mere civilian skiers at Deer Valley were remarkable. I was able to test a few new pieces of equipment, such as the Solle Synergy helmet. Construcied as a hybrid shell (ABS at the top for maximum resistance and In-Mold at the bottom for lightness), the air extractor and adjustable ventilation kept me dry and comfortable. The adjustments system was simple and elegant, so I was quickly underway.
Similarly, goggle technology has undergone some amazing advances. The Smith 1/07 Snow Goggles come with two Interchangeable l enses, so I was able to achieve clear vision through evolving light conditions. Fog protection was equally effective.
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FREESKIER-.J 16 must-haves for lady shredders in the springtime BY FREESKIER / MAY U, 2017
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Smith Attack and Attack Max sun glasses may have fastest lens change yet By Zach Overholt - Posted on May 16, 2017 • 7:20 am
In spite of all the technology devoted to making lens changes easier, somehow it still seems more complicated than it should be. Ideally, you should be able to pop in a different lens at a moment's notice to counter rapidly changing weather conditions without dropping. scratching. or smudging the lens. Many glasses have promised the solution, though few have truly delivered. The new Smith Attack and Attack Max should change that - mostly due to the introduction of MAG technology. By combining magnets with a simple clip system, changing lenses has never been easier...
TO VIEW VIDEO CLICK HERE We've come to expect a pretty high level of fit and finish from Smith products, and the Attack Max glasses are no exception. On a recent ride through Joshua Tree on the way back from Sea Otter, the glasses stayed comfortably perched on my face, but the real treat came from the ChromaPop lenses. Like the goggles before them, the contrast and colors the lenses highlight make them stand out from lesser quality optics. More impressive still was their resistance to sweat and smudges from inadvertent contact with your hands or face.
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Tip: Chin straps should be adjusted so they hug your jaw. They shoul(I fit like a seat belt - snug but not tight enough to bother you.
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11elane111s¡ Sea Otter 2017 liveblog: Thursday By Spencer Powlison
Publ'shed Apr. 20, 2017
Updared Apr. 21, 2017
From racing to new tech announcements, mountain biking to road, the Sea Otter Classic in Monterey, California has it all. Held annually since 1991, this is one America's biggest cycling events with 10,000 athletes and 71,000 fans. Follow along as news director Spencer Powlison checks out all of the cool new tech, cycling culture, events, and more this week in California.
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competitor
competitor
MAY 2017
| MAY 2017
The super simple, time-crunched workout
Watches that put GPS maps on your wrist
Page 51
THE TRAVEL ISSUE
* PLAN A *
RUNNING ADVENTURE
Page 18
* ESSENTIAL * TRAVEL GEAR
* FAVORITE * DESTINATION RACES
// UNCOMMON RUNNERS // ANTON KRUPICKA
Click here for reasons why you should plan a runcation and travel tips.
PLUS: Fast new racing shoes Stylish sunglasses for summer
CM0517_FOB_COVER.indd 1
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collective gear
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Sungla ss e s With Style These sunglasses only look casual—look closer, and they’re fully run-ready. B Y ADAM EL DER
Some like the all-business look of “performance” sunglasses—the wraparound shades you find on all types of athletes, from elite runners to professional baseball players and golfers. Others don’t. For the latter, eyewear companies are making more choices than ever in styles that work just as well on the run as they do by the pool, on vacation or out to lunch. That’s because they’re loaded with performance features that allow you to endure sweaty runs in the sun.
[1] adidas horizor, $99–$169 These semi-wraparound sunglasses give exceptional peripheral vision—and plenty of protection from a stray branch or whatever you might encounter. The bold look feels a bit Elvis-like—in a good way. It’s got grippy ear and nosepieces, and polarized lenses are an option.
[2] Oakley Crossrange, $150–$210 Oakley brings customization to lifestyle sunglasses; the ear pieces are swappable, and come in an array of colors and finishes (the nose piece is swappable too). They’re lightweight, stylish, hold tight and feature Oakley’s clear and easy-on-the eye Prizm lenses. Prescription and polarized lenses are optional.
[3] Goodr, $25 No sunglasses roundup is complete without including Goodr, whose budget-friendly, Wayfarer-shaped, run-specific sunglasses feature crazy bright frame and lens options. The frame is texturized to prevent slipping, and lenses are polarized to block glare.
[4] Maui Jim Kaupo Gap, $229 Most any aviator frame will feel lightweight, but Maui Jim made this one performance-ready with an almost weightless nylon frame. With sticky nose and earpieces, and an adjustable nosepiece, they stay on without feeling the least bit tight.
[5] Rudy Project Spinhawk, $175 The Italian company known for its performance running and cycling sunglasses also does a nice Wayfarer style. It’s got lightweight frames and wide lenses, with a thinly mirrored lens technology that Rudy claims reduces stress.
photo: oliver baker
[6] District Vision Kaishiro, $199 The latest frame from the stylish New York City company is incredibly lightweight with a titanium core. As with District’s other models, the nosepiece and earpieces feature sticky rubber that’s moldable for a custom fit. Polarized lenses are available.
[7] Smith Founder, $169 Smith’s Founder frame takes subtle design cues like a keyhole nose bridge, and adds runner-friendly features like a sticky nosepiece, sturdy (but light) frame and hinges, and polarized lenses.
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"E MAGAZINE FOR THE AMERICAN EYECARE PROFESSIONAL I APRIL 2017
THEY CALL IT ·ooPE' FOR A REASON
Surfer Tatiana Wesroo-Webl wears the SMITH Sidne'
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20/20 WHAT YOU
NEED TO SEE
IN 2017 > 78 SEE OF CHANGE > 90 MATSUDA’S MARVEL > 106 VISION AT 50 AND BEYOND > 114
OF THE
C E L E B R AT I N G Y O U R F U T U R E WHERE EVERY DAY IS SUNDAY MONCLER FROM MARCOLIN USA
2 0 2 0 MA G. C OM / AP P S
UPFRONT
BY J ILL IA N U RCEL AY
1. ROKA
and USA Triathlon have
10. SAFILO GROUP has announced
announced a new multi-year partnership that
an exclusive distribution agreement
designates Roka as the Exclusive USA
in South Korea with SEEONE, the
Triathlon Uniform and Swim Category Partner.
experienced local commercial eyewear
2. Life is Good has entered the eyewear market in collaboration with THE MCGEE GROUP,
11. EYEKING, the official provider and licensee of Under Armour Eyewear,
sunglasses for men, women and children.
has announced its partnership with the
acquisition of Croakies Inc., the Wyoming-
Association of Professional Tour Caddies for 2017.
based originator of eyewear retainers and
12. THE RODENSTOCK GROUP
associated outdoor lifestyle accessories.
and Porsche Design Group are extending
4. MARCOLIN S.p.A. has announced
their license contract until 2027.
its design and manufacturing joint venture
13. XX2I OPTICS has announced
with global luxury goods group LVMH Moet
a partnership extension with top ranked
Hennessy Louis Vuitton and will begin manu-
aerial skier, world record-setting marathon
facturing eyewear for the Celine and Louis
runner and highly decorated triathlete
Vuitton brands in 2018.
Winter Vinecki.
5. THE EYE DESIGNS GROUP has
14. CLEARVISION OPTICAL
opened a new West Coast Showroom and
has been named one of 2017’s
Design Center located in Chino, Calif.
“Best Companies to Work for
6. KENMARK has renewed its exclusive license agreement for the development,
8
11
15
consecutive year. 15. KIRK & KIRK launches its
eyewear for the Vera Wang brand, which
distribution company, Kirk & Kirk
will extend to 2020.
Distribution, which is designed to aid
Bellingham, Wash.-based artist collective,
7
in New York State” for the third
production and worldwide distribution of
7. CROAKIES has partnered with
5
operator.
launching new readers, optical frames and
3. HILCO VISION has announced the
1
16
independent practices in the discovery of new eyewear brands.
N-Grained Inc. to create an exclusive
16. SMITH OPTICS has signed
collection of eyewear retainers, belts,
Spanish professional Formula One
dog collars and leashes, and lanyards.
driver Carlos Sainz as athlete and brand ambassador.
19. MONDOTTICA and SMCP Group
dent eyewear show, will expand to a second
17. BAUMVISION has announced its
have announced a partnership to develop
floor this spring. The event will run from March
partnership with Komono Eyewear, making
eyewear collections with the brands Sandro
30 to April 2 at the Hudson Mercantile event
it the designated U.S. sales and distribution
and Maje.
space in New York City.
agency for Komono’s optical and sunglass
20. L’AMY AMERICA has entered into a
collections.
multi-year license agreement with Conde Nast
Elite rewards program to make it more accessible
18. DESIGN EYEWEAR GROUP
to market and distribute sunglasses and oph-
and beneficial to eyecare professionals across
has added Kilsgaard Eyewear to its
thalmic frames for the Glamour brand under
the country.
portfolio of brands.
the name Glamour Editor’s Pick.
8. LOFT NYC, the largest annual indepen-
9. SEIKO VISION has revamped its Seiko
50 • March 2017 20/20
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