Smith Brand Editorial Coverage Report For April/May 2017

APRIL/MAY 2017 brand editorial

Press Contact: Kate Gaeir kate@akimbopr.com | 206.334.0863

Total seen monthly circulation: + 38,833,198 Total seen circulation year to date: + 162,602,031 Snow Entertainment Today - I/O 7 Goggle - 12,274 Freeskier.com - Lowdown XL - 162,425 Freeskier.com - Mt. Shasta Sunglasses - 162,425 Mountain Weekly News - I/O Goggle Review - 33,486 Powder.com - Pivot Helmet - 603,996 Powder.com- Pivot Helmet and I/O Goggle - 603,996 Winter Sports Technology International - Quantum Helmet - 8,000

Bike / Performance Bicycling - PivLock Overdrive - 333,834 BikeMag.com - Rover Helmet - 470,095 BikeRadar - Attack Sunglasses - 2,500,000 Bike Rumor - Attack Sunglasses - 1,254,069 Cycling Industry News - Attack Sunglasses - unavailable Canadian Cycling Magazine - Attack Sunglasses - (+"&&& Gear Institute - Route Helmet - 136,435 Malakye - Attack Sunglasses - 61,555 Men's Journal.com - Rover Helmet - 3,480,773 Mens Journal - Route Helmet & Podium TT Helmet - 1,326,000 Popular Mechanics $Yec- Podium TT Helmet - '',.-&".', Sea Otter - Attack & Attack Max - unavailable ShopEatSurf - Attack Sunglasses - 47,141 VeloNews.com - Sea Otter Coverage - 7,648

Sunglass Backpacker Magazine - ChromaPop Lenses - 331,038 Bloomberg Businessweek - Drake Sunglasses - 989,408 Competitor Magazine- Founder Sunglasses - 399,995 KSL.com - Wolcott Sunglasses - 9,402,534 Men's Journal - Captains Choice Sunglasses - 1,326,000 Outside Magazine - Sidney Sunglasses - 687,834 Outside Magazine- Founder Sunglasses - 687,834 Weight Watchers Magazine - Pace Sunglasses - 1,126,168

Optical 20/20 - Carlos Sainz - 50,045 Eyecare Business - Sidney Sunglasses - 40,001 Invison Magazine - Sidney Sunglasses - 30,000 Fatherly - Lowdown Focus - 620,972 Eyecare Business- Carlos Sainz Jr - 40,001 SGI Weekly - Lowdown Focus - 1,400

78EKJ IC?J>0 Eh_]_dWj_d] \hec Ikd LWbb[o" ?ZW^e" IC?J> mWi \ekdZ[Z _d '/,+ m_j^ j^[ _dl[dj_ed e\ j^[ \_hij idem ]e]]b[ \[Wjkh_d] W i[Wb[Z j^[hcWb b[di WdZ Xh[Wj^WXb[ l[dj \eWc$ M_j^ +& o[Whi e\ _ddelWj_ed WdZ Z[i_]d [nf[h_[dY[" IC?J> _i m_Z[bo ademd jeZWo Wi Wd _dZkijho b[WZ[h j^Wj f_ed[[hi WZlWdY[Z [o[m[Wh WdZ ^[bc[ji j^Wj _dYehfehWj[ ZodWc_Y j[Y^debe]_[i" efj_c_p[Z f[h\ehcWdY[ WdZ Yb[Wd ijob_d] je \k[b \kd X[oedZ mWbbi$ IC?J> i[[ai je fem[h j^h_bb_d] [nf[h_[dY[i _d idem" ikh\" X_a[" \_i^ WdZ f[Wa f[h\ehcWdY[ ekjZeeh WZl[djkh[i m_j^ W Yecfh[^[di_l[ Yebb[Yj_ed j^Wj [nkZ[i ceZ[hd ijob[ WdZ l_XhWdj f[hiedWb_jo$ Je IC?J>" j^[ [nf[h_[dY[ _i [l[hoj^_d]$ Ic_j^ _i fWhj e\ IW\_be =hekf$

The amount or snow generated this winter at most ski resorts has been prodigious. Deer valley was no exception. We found ourselves at the resort on the weekend of the FIS Freestyle Ski Wortd Cup.

One day while skiing I noticed the gondola had stopped, and I felt badly for those trapped. Ten minutes l ater I came out after getting a quick cup of coffee and saw that the gondola was uncharacteristically still stopped. What I discovered, hOwever, was that it was dosed because the snow accumulation coupled with the prowess or the practicing freestylers made collision with the gondola a dangerous possibility.

As always the conditions for we mere civilian skiers at Deer Valley were remarkable. I was able to test a few new pieces of equipment, such as the Solle Synergy helmet. Construcied as a hybrid shell (ABS at the top for maximum resistance and In-Mold at the bottom for lightness), the air extractor and adjustable ventilation kept me dry and comfortable. The adjustments system was simple and elegant, so I was quickly underway.

Similarly, goggle technology has undergone some amazing advances. The Smith 1/07 Snow Goggles come with two Interchangeable l enses, so I was able to achieve clear vision through evolving light conditions. Fog protection was equally effective.

FOR FULL REVIEW CLICK HERE

FOR FULL REVIEW CLICK HERE

FREESKIER-.J 16 must-haves for lady shredders in the springtime

BY FREESKIER / MAY U, 2017

0COMMENTS

FOR FULL STORY CLICK HERE

TO VIEW VIDEO CLICK HERE

FOR FULL STORY CLICK HERE

FOR FULL REVIEW CLICK HERE

FOR FULL REVIEW CLICK HERE

FOR FULL REVIEW CLICK HERE

, :1,�a:111�t,1:D

Smith Attack and Attack Max sun glasses may have fastest lens change yet

By Zach Overholt - Posted on May 16, 2017 • 7:20 am

In spite of all the technology devoted to making lens changes easier, somehow it still seems more complicated than it should be. Ideally, you should be able to pop in a different lens at a moment's notice to counter rapidly changing weather conditions without dropping. scratching. or smudging the lens.

Many glasses have promised the solution, though few have truly delivered. The new Smith Attack and Attack Max should change that - mostly due to the introduction of MAG technology. By combining magnets with a simple clip system, changing lenses has never been easier...

TO VIEW VIDEO CLICK HERE We've come to expect a pretty high level of fit and finish from Smith products, and the Attack Max glasses are no exception. On a recent ride through Joshua Tree on the way back from Sea Otter, the glasses stayed comfortably perched on my face, but the real treat came from the ChromaPop lenses. Like the goggles before them, the contrast and colors the lenses highlight make them stand out from lesser quality optics. More impressive still was their resistance to sweat and smudges from inadvertent contact with your hands or face.

FOR FULL STORY CLICK HERE

FOR FULL STORY CLICK HERE

FOR FULL REVIEW CLICK HERE

FOR FULL REVIEW CLICK HERE

Tip: Chin straps should be adjusted so they hug your jaw.

They shoul(I fit like a seat belt - snug but not tight enough to bother you.

FOR FULL STORY CLICK HERE

11elane111s¡ Sea Otter 2017 liveblog: Thursday

By Spencer Powlison

Publ'shed Apr. 20, 2017

Updared Apr. 21, 2017

From racing to new tech announcements, mountain biking to road, the Sea Otter Classic in Monterey, California has it all. Held annually since 1991, this is one America's biggest cycling events with 10,000 athletes and 71,000 fans. Follow along as news director Spencer Powlison checks out all of the cool new tech, cycling culture, events, and more this week in California.

FOR FULL REVIEW CLICK HERE

FOR FULL REVIEW CLICK HERE

competitor

competitor

MAY 2017

| MAY 2017

The super simple, time-crunched workout

Watches that put GPS maps on your wrist

Page 51

THE TRAVEL ISSUE

* PLAN A *

RUNNING ADVENTURE

Page 18

* ESSENTIAL * TRAVEL GEAR

* FAVORITE * DESTINATION RACES

// UNCOMMON RUNNERS // ANTON KRUPICKA

Click here for reasons why you should plan a runcation and travel tips.

PLUS: Fast new racing shoes Stylish sunglasses for summer

CM0517_FOB_COVER.indd 1

4/24/17 3:36 PM

collective gear

21

Sungla ss e s With Style These sunglasses only look casual—look closer, and they’re fully run-ready.

B Y ADAM EL DER

Some like the all-business look of “performance” sunglasses—the wraparound shades you find on all types of athletes, from elite runners to professional baseball players and golfers. Others don’t. For the latter, eyewear companies are making more choices than ever in styles that work just as well on the run as they do by the pool, on vacation or out to lunch. That’s because they’re loaded with performance features that allow you to endure sweaty runs in the sun.

[1] adidas horizor, $99–$169 These semi-wraparound sunglasses give exceptional peripheral vision—and plenty of protection from a stray branch or whatever you might encounter. The bold look feels a bit Elvis-like—in a good way. It’s got grippy ear and nosepieces, and polarized lenses are an option.

[2] Oakley Crossrange, $150–$210 Oakley brings customization to lifestyle sunglasses; the ear pieces are swappable, and come in an array of colors and finishes (the nose piece is swappable too). They’re lightweight, stylish, hold tight and feature Oakley’s clear and easy-on-the eye Prizm lenses.

Prescription and polarized lenses are optional.

[3] Goodr, $25 No sunglasses roundup is complete without including Goodr, whose budget-friendly, Wayfarer-shaped, run-specific sunglasses feature crazy bright frame and lens options. The frame is texturized to prevent slipping, and lenses are polarized to block glare.

[4] Maui Jim Kaupo Gap, $229 Most any aviator frame will feel lightweight, but Maui Jim made this one performance-ready with an almost weightless nylon frame. With sticky nose and earpieces, and an adjustable nosepiece, they stay on without feeling the least bit tight.

[5] Rudy Project Spinhawk, $175 The Italian company known for its performance running and cycling sunglasses also does a nice Wayfarer style. It’s got lightweight frames and wide lenses, with a thinly mirrored lens technology that Rudy claims reduces stress.

photo: oliver baker

[6] District Vision Kaishiro, $199 The latest frame from the stylish New York City company is incredibly lightweight with a titanium core. As with District’s other models, the nosepiece and earpieces feature sticky rubber that’s moldable for a custom fit. Polarized lenses are available.

[7] Smith Founder, $169 Smith’s Founder frame takes subtle design cues like a keyhole nose bridge, and adds runner-friendly features like a sticky nosepiece, sturdy (but light) frame and hinges, and polarized lenses.

CM0517_G_COLLECTIVE.indd 21

4/6/17 7:51 PM

"E MAGAZINE FOR THE AMERICAN EYECARE PROFESSIONAL I APRIL 2017

THEY CALL IT ·ooPE' FOR A REASON

Surfer Tatiana Wesroo-Webl wears the SMITH Sidne'

FOR FULL STORY CLICK HERE

FOR FULL STORY CLICK HERE

FOR FULL STORY CLICK HERE

M A R / 17 WWW.2 02 0 M AG. COM

FACEBOOK.COM/ 2020MAG page 148

TWITTER.COM/ 2020MAG

20/20 WHAT YOU

NEED TO SEE

IN 2017 > 78 SEE OF CHANGE > 90 MATSUDA’S MARVEL > 106 VISION AT 50 AND BEYOND > 114

OF THE

C E L E B R AT I N G Y O U R F U T U R E WHERE EVERY DAY IS SUNDAY MONCLER FROM MARCOLIN USA

2 0 2 0 MA G. C OM / AP P S

UPFRONT

BY J ILL IA N U RCEL AY

1. ROKA

and USA Triathlon have

10. SAFILO GROUP has announced

announced a new multi-year partnership that

an exclusive distribution agreement

designates Roka as the Exclusive USA

in South Korea with SEEONE, the

Triathlon Uniform and Swim Category Partner.

experienced local commercial eyewear

2. Life is Good has entered the eyewear market in collaboration with THE MCGEE GROUP,

11. EYEKING, the official provider and licensee of Under Armour Eyewear,

sunglasses for men, women and children.

has announced its partnership with the

acquisition of Croakies Inc., the Wyoming-

Association of Professional Tour Caddies for 2017.

based originator of eyewear retainers and

12. THE RODENSTOCK GROUP

associated outdoor lifestyle accessories.

and Porsche Design Group are extending

4. MARCOLIN S.p.A. has announced

their license contract until 2027.

its design and manufacturing joint venture

13. XX2I OPTICS has announced

with global luxury goods group LVMH Moet

a partnership extension with top ranked

Hennessy Louis Vuitton and will begin manu-

aerial skier, world record-setting marathon

facturing eyewear for the Celine and Louis

runner and highly decorated triathlete

Vuitton brands in 2018.

Winter Vinecki.

5. THE EYE DESIGNS GROUP has

14. CLEARVISION OPTICAL

opened a new West Coast Showroom and

has been named one of 2017’s

Design Center located in Chino, Calif.

“Best Companies to Work for

6. KENMARK has renewed its exclusive license agreement for the development,

8

11

15

consecutive year.

15. KIRK & KIRK launches its

eyewear for the Vera Wang brand, which

distribution company, Kirk & Kirk

will extend to 2020.

Distribution, which is designed to aid

Bellingham, Wash.-based artist collective,

7

in New York State” for the third

production and worldwide distribution of

7. CROAKIES has partnered with

5

operator.

launching new readers, optical frames and

3. HILCO VISION has announced the

1

16

independent practices in the discovery of new eyewear brands.

N-Grained Inc. to create an exclusive

16. SMITH OPTICS has signed

collection of eyewear retainers, belts,

Spanish professional Formula One

dog collars and leashes, and lanyards.

driver Carlos Sainz as athlete and brand ambassador.

19. MONDOTTICA and SMCP Group

dent eyewear show, will expand to a second

17. BAUMVISION has announced its

have announced a partnership to develop

floor this spring. The event will run from March

partnership with Komono Eyewear, making

eyewear collections with the brands Sandro

30 to April 2 at the Hudson Mercantile event

it the designated U.S. sales and distribution

and Maje.

space in New York City.

agency for Komono’s optical and sunglass

20. L’AMY AMERICA has entered into a

collections.

multi-year license agreement with Conde Nast

Elite rewards program to make it more accessible

18. DESIGN EYEWEAR GROUP

to market and distribute sunglasses and oph-

and beneficial to eyecare professionals across

has added Kilsgaard Eyewear to its

thalmic frames for the Glamour brand under

the country.

portfolio of brands.

the name Glamour Editor’s Pick.

8. LOFT NYC, the largest annual indepen-

9. SEIKO VISION has revamped its Seiko

50 • March 2017 20/20

FOR FULL STORY CLICK HERE