Smith Global Brand Coverage Report - December 2021

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Global Brand Editorial Coverage December 2021


December 2021 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 228,243,135 Total seen circulation for 2021: + 1,231,194,649 SNOW Gear Patrol - I/O MAG Imprint 3D Goggles - 4,384,651 Today Headline - I/O MAG Imprint 3D Goggles - 46,888 Man of Many - I/O MAG Imprint 3D Goggles - 2,509,648 Gear Junkie - I/O MAG Imprint 3D Goggles - 1,178,732 Barron’s Penta - I/O MAG Imprint 3D Goggles - 5,957,822 Fast Company - I/O MAG Imprint 3D Goggles - 5,096,552 Snowboard Mag Online - I/O MAG Goggles - 13,348 The Gear Loop - I/O MAG Goggles - Unavailable Money Inc - I/O MAG Goggles - 1,322,781 Off-Piste - I/O MAG Goggles – 18,638 OnTheSnow – I/O MAG S Goggle, W’s Vantage Helmet – 201,922 Forbes - 4D MAG Goggles - 68,926,390 Gear Junkie - 4D MAG Goggles - 1,178,732 Gear Junkie - 4D MAG Goggles - 1,178,732 Gear Junkie - 4D MAG Goggles - 1,178,732 Gear Junkie - 4D MAG Goggles - 1,178,732 Gear Junkie - 4D MAG Goggles - 1,178,732 Manhattan Modern Luxury – 4D MAG Goggle – 50,000 Hampton’s Magazine – 4D MAG Goggle – 50,000 Gear Patrol Magazine – 4D MAG Goggle – 1,000,000 Snowboard Magazine – 4D MAG Goggle – 240,000 BestProducts.com – 4D MAG & Squad MAG Goggles - 4,480,437 Mountain Life - Moment Goggles - 12,134 Men’s Health Online - Squad Goggles - 26,355,067

SNOW - continued Snowboard Magazine – Squad MAG Goggle – 240,000 True Median - Vice Goggles and I/O MAG Goggles - 7,704 Outdoor Gear Lab - Range Goggles - 1,802,404 Snowboard - Various Smith Styles - 13,348 Gear Junkie - Allure MIPS Snow Helmet - 1,178,732 Outside Magazine – Survey Helmet – 694,292 TripSavvy – Survey Jr and W’s Vida Helmet - 3,776,097 Snowboard Mag Online – Scout Helmet - 13,348 Men’s Health Online – Mission, Quantum, Maze Helmets - 26,355,067 Snowboard Magazine – Altus Helmet, Squad Goggle – 240,000 Snowboard Magazine – Mary Rand Kit– 240,000 Snowboard Magazine – TNF x Smith Collab– 240,000 Snowboard Magazine – Prospect Jr Helmet, Daredevil Goggle – 240,000 Snowboard Magazine – Vantage Helmet – 240,000 BIKE / PERFORMANCE Gear Patrol Magazine – Attack MAG – 1,000,000 We Are Explorers - Wildcat Sunglasses - 65,211 Bike Perfect - Wildcat Sunglasses - 289,209 Two Wheeling Tots - Wilder and Zip Jr Helmets – 5,000 Miami Kids - Zip Jr Helmets - 60,000 That’s Nerdalicious - Attack Sunglasses – 15,214 That’s Nerdalicious - Session Helmet – 15,214 That’s Nerdalicious - Podium MIPS Helmet – 15,214 Cycling News - Flywheel Sunglasses - 1,416,264


December 2021 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 228,243,135 Total seen circulation for 2021: + 1,231,194,649 SUNGLASS Outside Magazine – Flare Sunglass – 694,292 Unofficial Networks - Embark Sunglasses - 424,919 Autobala - Embark Sunglasses - 113,851 Gear Patrol - Embark Sunglasses - 4,384,651 Gear Patrol - Embark Sunglasses - 4,384,651 Singletracks - Lowdown 2 - 945,000 Business Insider - Lowdown 2 - 36,683,153 Surfd - Soundtrack - 41,692 FISH Field & Stream - Guide’s Choice XL - 1,551,119 Outdoor Life - Guide’s Choice XL - 1,536,147 Gear Junkie - Guide’s Choice XL - 1,178,732 Gear Junkie - Guide’s Choice XL - 1,178,732 Gear Junkie - Guide’s Choice XL - 1,178,732 Gear Junkie - Guide’s Choice XL - 1,178,732 Tackle Trade World – Castaway– 18,500 Meateater - Hookshot - 793,615

CORPORATE NEWS - Safilo Announces Launch of Smith Imprint 3D Eyewear Intelligence - 3,200 Affaritaliani.it - 3,865,534 Fashion Magazine - Unavailable Fashion Network - 64,381 Fashion United - 145,239 Market Screener - Unavailable MF Fashion - 61,912 Nordest Economia - 99,638 Ruetir - Unavailable UK Reporter - Unavailable Vision Monday - 24,703 Optical Prism – 1,888 Vision Biz - Unavailable My Forex News - Unavailable Look Vision - 8,644 3D Natives - 577,632 The Optical Journal - 9,179 EnVue -14,407


Outlet: Gear Junkie Product: I/O MAG Imprint 3D Goggles Unique Visitors Per Month: 1,178,732 Link: https://gearjunkie.com/news/gear-of-the-year-2021

Brand Editorial Coverage – December 2021


Outlet: Today Headline Product: I/O MAG Imprint 3D Goggles Unique Visitors Per Month: 46,888 Link: https://todayheadline.co/first-custom-fit-snow-goggles-review/

Brand Editorial Coverage – December 2021


Outlet: Barron’s Penta Product: I/O MAG Imprint 3D Goggles Unique Visitors Per Month: 5,957,822 Link: https://www.barrons.com/articles/the-best-winter-gear-for-cold-weather-pursuits-01639155455

Brand Editorial Coverage – December 2021


Outlet: Fast Company Product: I/O MAG Imprint 3D Goggles Unique Visitors Per Month: 5,096,552 Link: https://www.fastcompany.com/90695458/11-gifts-for-the-camping-hiking-and-outdoor-enthusiast-in-your-life

Brand Editorial Coverage – December 2021


Outlet: Gear Patrol Product: I/O MAG Imprint 3D Goggles Unique Visitors Per Month: 4,384,651 Link: https://www.gearpatrol.com/outdoors/a38339115/best-new-outdoor-products-2022-gp100/

Brand Editorial Coverage – December 2021


Outlet: Man of Many Product: I/O MAG Imprint 3D Goggles Unique Visitors Per Month: 2,509,648 Link: https://manofmany.com/lifestyle/man-of-manys-top-100-products-of-2021

Brand Editorial Coverage – December 2021


Outlet: Snowboard Mag Online Product: I/O MAG Goggle Unique Visitors Per Month: 13,348 Link: https://snowboardmag.com/stories/gear-up-for-everyone-issue-18-1-dec-2021

Brand Editorial Coverage – December 2021


Outlet: Off-Piste Product: I/O MAG Goggle Unique Visitors Per Month: 18,638 Link: https://offpistemag.com/ski-goggles-for-the-backcountry/

Brand Editorial Coverage – December 2021


Outlet: The Gear Loop Product: I/O MAG Goggle Unique Visitors Per Month: Unavailable Link: https://www.thegearloop.com/winter-sports/buyers-guides/eyewear/157701-the-best-ski-and-snowboard-goggles

Brand Editorial Coverage – December 2021


Outlet: Money Inc Product: I/O MAG Goggles Unique Visitors Per Month: 1,322,781 Link: https://moneyinc.com/best-pairs-of-snow-goggles/

Brand Editorial Coverage – December 2021


Outlet: OnTheSnow.com Product: W’s Vantage Helmet and I/O MAG S Goggle Unique Visitors Per Month: 201,922 Link: https://www.onthesnow.com/news/best-gifts-for-skiers-snowboarders/

Brand Editorial Coverage – December 2021


Outlet: Forbes Product: 4D MAG Goggles Unique Visitors Per Month: 68,926,390 Link: https://www.forbes.com/sites/larryolmsted/2021/12/23/the-best-gear-and-accessories-for-your-perfect-ski-season/?

Brand Editorial Coverage – December 2021


Outlet: Gear Junkie Product: 4D MAG Goggles Unique Visitors Per Month: 1,178,732 Link: https://gearjunkie.com/product/smith-4d-mag-goggles

Brand Editorial Coverage – December 2021


Outlet: Gear Junkie Product: 4D MAG Goggles Unique Visitors Per Month: 1,178,732 Link: https://gearjunkie.com/gift-guides/gifts-for-mom

Brand Editorial Coverage – December 2021


Outlet: Gear Junkie Product: 4D MAG Goggles Unique Visitors Per Month: 1,178,732 Link: https://gearjunkie.com/gift-guides/gifts-for-dad

Brand Editorial Coverage – December 2021


Outlet: Gear Junkie Product: 4D MAG Goggles Unique Visitors Per Month: 1,178,732 Link: https://gearjunkie.com/gift-guides/everyday-adventurer

Brand Editorial Coverage – December 2021


Outlet: Gear Junkie Product: 4D MAG Goggles Unique Visitors Per Month: 1,178,732 Link: https://gearjunkie.com/gift-guides/over-100

Brand Editorial Coverage – December 2021


Outlet: Manhattan Modern Luxury Issue: Winter 2021 Product: 4D MAG Goggles Circulation: 50,000

Brand Editorial Coverage – December 2021


Outlet: Hampton’s Magazine Issue: Winter 2021 Product: 4D MAG Goggles Circulation: 50,000

Brand Editorial Coverage – December 2021


Outlet: Gear Patrol Issue: Winter 2021 Product: 4D MAG Goggles Circulation: 1,000,000

Brand Editorial Coverage – December 2021


Outlet: Snowboard Issue: Winter 2021 Product: 4D MAG Goggles Circulation: 240,000

Brand Editorial Coverage – December 2021


Outlet: BestProducts.com Product: Moment Squad MAG & 4D MAG Goggles Unique Visitors Per Month: 4,480,437 Link: https://www.bestproducts.com/fitness/equipment/g487/best-mens-womens-ski-goggles/

Brand Editorial Coverage – December 2021


Outlet: Mountain Life Product: Moment Goggle Unique Visitors Per Month: 12,134 Link: https://www.mountainlifemedia.ca/2021/12/the-ml-gift-shed/

Brand Editorial Coverage – December 2021


Outlet: Men’s Health Online Product: Squad Goggles Unique Visitors Per Month: 26,355,067 Link: https://www.menshealth.com/technology-gear/g38426374/best-ski-brands-for-men/

Brand Editorial Coverage – December 2021


Outlet: True Median Product: Vice Goggle and I/O MAG Goggle Unique Visitors Per Month: 7,704 Link: https://truemedian.com/the-11-best-ski-goggles-for-better-performance-on-the-slopes/

Brand Editorial Coverage – December 2021


Outlet: Outdoor Gear Lab Product: Range Goggles Unique Visitors Per Month: 1,802,404 Link: https://www.outdoorgearlab.com/reviews/snow-sports/ski-goggles/smith-range

Brand Editorial Coverage – December 2021


Outlet: Snowboard Mag Online Product: Various Smith Styles Unique Visitors Per Month: 13,348 Link: https://snowboardmag.com/stories/gear-reviews/the-best-gifts-for-2021-snowboarding-accessories

Brand Editorial Coverage – December 2021


Outlet: Gear Junkie Product: Allure MIPS Snow Helmet Unique Visitors Per Month: 1,178,732 Link: https://gearjunkie.com/gift-guides/over-100

Brand Editorial Coverage – December 2021


Outlet: Outside Magazine Issue: Winter 2021/22 Buyer;s Gude Product: Survey Helmet Circulation: 694,292

Brand Editorial Coverage – December 2021


Outlet: TripSavvy Product: Survey Jr and W’s Vida Helmet Unique Visitors Per Month: 3,776,037 Link: https://www.tripsavvy.com/best-ski-helmets-4157701

Brand Editorial Coverage – December 2021


Outlet: Snowboard Mag Online Product: Scout Helmet Unique Visitors Per Month: 13,348 Link: https://snowboardmag.com/stories/gear-reviews/the-best-gifts-for-2021-under-100

Brand Editorial Coverage – December 2021


Outlet: Men’s Health Online Product: Mission Helmet, Quantum Helmet, Maze Helmet Unique Visitors Per Month: 26,355,067 Link: https://www.menshealth.com/technology-gear/g38572357/best-ski-and-snowboard-helmets/

Brand Editorial Coverage – December 2021


Outlet: Snowboard Issue: Winter 2021 Product: Atlus Helmet & Squad Goggles Circulation: 240,000

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Brand Editorial Coverage – December 2021


Outlet: Snowboard Issue: Winter 2021 Product: Squad MAG Goggles Circulation: 240,000

Brand Editorial Coverage – December 2021


Outlet: Snowboard Issue: Winter 2021 Product: Mary Rand Squad Goggles Circulation: 240,000

Brand Editorial Coverage – December 2021


Outlet: Snowboard Issue: Winter 2021 Product: TNF x Smith Collab Circulation: 240,000

Brand Editorial Coverage – December 2021


Outlet: Snowboard Issue: Winter 2021 Product: Prospect Jr Helmet & Daredevil Goggles Circulation: 240,000

Brand Editorial Coverage – December 2021


Outlet: Snowboard Issue: Winter 2021 Product: Vantage Helmet Circulation: 240,000

Brand Editorial Coverage – December 2021


Outlet: We Are Explorers Product: Wildcat Sunglasses Unique Visitors Per Month: 65,211 Link: https://weareexplorers.co/10-gifts-for-bike-riders-christmas-gear-guide-2021/

Brand Editorial Coverage – December 2021


Outlet: Two Wheeling Tots Product: Wilder and Zip Jr Helmets Unique Visitors Per Month: 5,000 Link: https://www.twowheelingtots.com/best-kids-bike-helmets/

Brand Editorial Coverage – December 2021


Outlet: Miami Kids Issue: December-January 2021 Product: Zip Jr Helmets Circulation: 60,000

Brand Editorial Coverage – December 2021


Outlet: Bike Perfect Product: Wildcat Sunglasses Unique Visitors Per Month: 289,209 Link: https://www.bikeperfect.com/features/best-mountain-bike-accessories-everything-you-need-but-the-bike

Brand Editorial Coverage – December 2021


Outlet: That’s Nerdalicious Product: Attack Sunglasses Unique Visitors Per Month: 15,214 Link: https://thatsnerdalicious.com/best-cycling-sunglasses/

Brand Editorial Coverage – December 2021


Outlet: That’s Nerdalicious Product: Session Helmet Unique Visitors Per Month: 15,214 Link: https://thatsnerdalicious.com/best-bike-helmets/

Brand Editorial Coverage – December 2021


Outlet: That’s Nerdalicious Product: Podium MIPS Helmet Unique Visitors Per Month: 15,214 Link: https://thatsnerdalicious.com/best-triathlon-helmet/

Brand Editorial Coverage – December 2021


Outlet: Cycling News Product: Flywheel Sunglasses Unique Visitors Per Month: 1,416,264 Link: https://www.cyclingnews.com/features/mildred-lockes-gear-of-the-year-2021/

Brand Editorial Coverage – December 2021


Outlet: Gear Patrol Issue: Winter 2021 Product: Attack MAG Sunglasses Circulation: 1,000,000

Brand Editorial Coverage – December 2021


Outlet: Unofficial Networks Product: Embark Sunglasses Unique Visitors Per Month: 424,919 Link: https://unofficialnetworks.com/2021/12/06/11-gifts-that-are-sure-to-make-the-skier-rider-in-your-life-smile/

Brand Editorial Coverage – December 2021


Outlet: Autobala Product: Embark Sunglasses Unique Visitors Per Month: 113,851 Link: https://autobala.com/gear-today-product-news-completes-quickly-4/270017/

Brand Editorial Coverage – December 2021


Outlet: Gear Patrol Product: Embark Sunglasses Unique Visitors Per Month: 4,384,651 Link: https://www.gearpatrol.com/briefings/today-in-gear/g38401597/today-in-gear-12-8-2021/

Brand Editorial Coverage – December 2021


Outlet: Gear Patrol Product: Embark Sunglasses Unique Visitors Per Month: 4,384,651 Link: https://www.gearpatrol.com/outdoors/g38550064/new-gear-new-year-december/

Brand Editorial Coverage – December 2021


Outlet: Singletracks Product: Lowdown 2 Unique Visitors Per Month: 945,000 Link: https://www.singletracks.com/mtb-gear/holiday-deals-on-handup-troy-lee-designs-and-wahoo/

Brand Editorial Coverage – December 2021


Outlet: Business Insider Product: Lowdown 2 Unique Visitors Per Month: 36,683,153 Link: https://www.businessinsider.com/guides/gifts/best-gifts-for-teens#durable-sunglasses-that-look-good-too-39

Brand Editorial Coverage – December 2021


Outlet: Surfd Product: Soundtrack Unique Visitors Per Month: 41,692 Link: https://surfd.com/2021/12/the-best-sunglasses-for-surfers/

Brand Editorial Coverage – December 2021


Outlet: Outside Magazine Issue: Winter 21/22 Buyer’s Guide Product: Flare Circulation: 694,292

Brand Editorial Coverage – December 2021


Outlet: Field & Stream Product: Guide’s Choice XL Unique Visitors Per Month: 1,551,119 Link: https://www.fieldandstream.com/outdoor-gear/best-fishing-gifts/?amp

Brand Editorial Coverage – December 2021


Outlet: Outdoor Life Product: Guide’s Choice XL Unique Visitors Per Month: 1,536,147 Link: https://www.outdoorlife.com/gear/best-polarized-sunglasses/

Brand Editorial Coverage – December 2021


Outlet: Gear Junkie Product: Guide’s Choice XL Unique Visitors Per Month: 1,178,732 Link: https://gearjunkie.com/gift-guides/fish

Brand Editorial Coverage – December 2021


Outlet: Gear Junkie Product: Guide’s Choice XL Unique Visitors Per Month: 1,178,732 Link: https://gearjunkie.com/gift-guides/over-100

Brand Editorial Coverage – December 2021


Outlet: Gear Junkie Product: Guide’s Choice XL Unique Visitors Per Month: 1,178,732 Link: https://gearjunkie.com/product/smith-guide-choice-xl-sunglasses

Brand Editorial Coverage – December 2021


Outlet: Gear Junkie Product: Guide’s Choice XL Unique Visitors Per Month: 1,178,732 Link: https://gearjunkie.com/gift-guides/paddle

Brand Editorial Coverage – December 2021


Outlet: Tackle Trade World Issue: December 2021 Product: Castaway Circulation: 18,500

Brand Editorial Coverage – December 2021


Outlet: Meateater Product: Hookshot Unique Visitors Per Month: 793,615 Link: https://www.themeateater.com/fish/gear-fish/the-best-polarized-fishing-sunglasses

Brand Editorial Coverage – December 2021


Outlet: Eyewear Intelligence Story: Safilo Announces Launch of Smith Imprint 3D Unique Visitors Per Month: 3,200 Link: https://www.ewintelligence.com/product-and-marketing/safilos-smith-brand-introduces-custom-3d-printed-goggles

Brand Editorial Coverage – December 2021


Outlet: Affaritaliani.it Story: Safilo Announces Launch of Smith Imprint 3D Unique Visitors Per Month: 3,865,534 Link: https://www.affaritaliani.it/economia/safilo-accelera-nel-digitale-e-lancia-la-prima-maschera-da-neve-3d-su-misura-7

Brand Editorial Coverage – December 2021


Outlet: Fashion Magazine Story: Safilo Announces Launch of Smith Imprint 3D Unique Visitors Per Month: Unavailable Link: https://www.fashionmagazine.it/market/largo-al-su-misura-safilo-adotta-la-stampa-3d-per-il-marchio-smith-108660

Brand Editorial Coverage – December 2021


Outlet: Fashion Network Story: Safilo Announces Launch of Smith Imprint 3D Unique Visitors Per Month: 64,381 Link: https://ww.fashionnetwork.com/news/Safilo-uses-new-3d-tech-to-customise-smith-eyewear,1361503.html

Brand Editorial Coverage – December 2021


Outlet: Fashion United Story: Safilo Announces Launch of Smith Imprint 3D Unique Visitors Per Month: 145,239 Link: https://fashionunited.com/news/fashion/safilo-group-announces-launch-of-imprint-3d-technology/2021121444504

Brand Editorial Coverage – December 2021


Outlet: Market Screener Story: Safilo Announces Launch of Smith Imprint 3D Unique Visitors Per Month: Unavailable Link: https://www.marketscreener.com/quote/stock/SAFILO-GROUP-S-P-A-165621/news/Safilo-S-p-A-announces-launch-o

Brand Editorial Coverage – December 2021


Outlet: MF Fashion Story: Safilo Announces Launch of Smith Imprint 3D Unique Visitors Per Month: 61,912 Link: https://www.mffashion.com/news/livestage/safilo-nuova-tecnologia-imprint-3d-per-il-brand-smith-202112141518503

Brand Editorial Coverage – December 2021


Outlet: Nordest Economia Story: Safilo Announces Launch of Smith Imprint 3D Unique Visitors Per Month: 99,638 Link: https://nordesteconomia.gelocal.it/imprese/2021/12/14/news/safilo-e-smith-lanciano-la-prima-maschera-da-neve-su

Brand Editorial Coverage – December 2021


Outlet: Ruetir Story: Safilo Announces Launch of Smith Imprint 3D Unique Visitors Per Month: Unavailable Link: https://www.ruetir.com/2021/12/14/safilo-accelerates-digitally-and-launches-the-first-custom-made-3d-snow-goggle

Brand Editorial Coverage – December 2021


Outlet: UK Reporter Story: Safilo Announces Launch of Smith Imprint 3D Unique Visitors Per Month: Unavailable Link: https://ukreporter.com/news/safilo-group-declares-the-launch-of-imprint-3d-technology/

Brand Editorial Coverage – December 2021


Outlet: Vision Monday Story: Safilo Announces Launch of Smith Imprint 3D Unique Visitors Per Month: 24,703 Link: https://www.visionmonday.com/business/article/safilo-group-announces-launch-of-smith-imprint-3d-technology/

Brand Editorial Coverage – December 2021


Outlet: Optical Prism Story: Safilo Announces Launch of Smith Imprint 3D Unique Visitors Per Month: 1,880 Link: https://opticalprism.ca/safilo-group-announces-launch-of-smith-imprint-3d-technology/

Brand Editorial Coverage – December 2021


Outlet: Vision Biz Story: Safilo Announces Launch of Smith Imprint 3D Unique Visitors Per Month: Unavailable Link: https://visionbiz.it/addio-one-size-fits-all-safilo-lancia-imprint-3d-con-smith-per-il-fitting-personalizzato/

Brand Editorial Coverage – December 2021


Outlet: My Forex News Story: Safilo Announces Launch of Smith Imprint 3D Unique Visitors Per Month: Unavailable Link: https://myforexnews.com/safilo-announces-release-of-imprint-3d-technology/

Brand Editorial Coverage – December 2021


Outlet: Look Vision Story: Safilo Announces Launch of Smith Imprint 3D Unique Visitors Per Month: 8,644 Link: https://lookvision.es/safilo-lanza-smith-imprint-3d-las-primeras-gafas-de-nieve-impresas-en-3d-y-hechas-a-medida

Brand Editorial Coverage – December 2021


Outlet: 3D Natives Story: Safilo Announces Launch of Smith Imprint 3D Unique Visitors Per Month: 577,632 Link: https://www.3dnatives.com/lunettes-ski-imprimees-en-3d-24122021/

Brand Editorial Coverage – December 2021


Outlet: The Optical Journal Story: Safilo Announces Launch of Smith Imprint 3D Unique Visitors Per Month: 9,179 Link: https://www.opticaljournal.com/safilo-group-announces-launch-of-smith-imprint-3d-technology/?utm_source=news

Brand Editorial Coverage – December 2021


Outlet: En Vue Issue: November/December 2021 Story: Safilo Announces Launch of Smith Imprint 3D Circulation: 14,407

Brand Editorial Coverage – December 2021


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