Global Brand Editorial Coverage December 2022
December 2022 Brand Editorial Coverage
Total seen monthly circulation: + 519,466,108
Total seen for 2022: + 2,631,897,833
SNOW
Modern Luxury - I/O MAG Imprint 3D Goggle - 40,337
Cool of the Wild - Allure MIPS Helmet – 62,046
Popular Science - Various Goggles – 3,562,209
SIA - Summit MIPS Helmet - unavailable
New York Post - Skyline XL Goggle - 68,714,242
French Tech Tribune - Skyline XL Goggle - 927,206
Crumpe - Skyline XL Goggle - 416,773
BILT - I/O MAG Goggle – unavailable
Men’s Journal - Summit MIPS Helmet - 3,531,241
Gear Patrol - Summit MIPS Helmet – 5,310,831
SGB Media - Summit MIPS Helmet – 68,199
Active Gear Review – Summit MIPS Helmet – 57,639
Vision Digital - I/O MAG Imprint 3D Goggle - 752
Brides - 4D MAG ChromaPop Goggle - 8,765,643
Emily Reviews - Smith x Crayon Collab – 38,468
Yahoo! News - 4D MAG S Goggle – 64,434,231
Snowboard Mag Online - Squad & Grom Goggles - 29,125
Snowboard Mag Online - Smith x Crayon Collab - 29,125
Pop Insider - Smith x Crayon Collab – 67,890
CNN - I/O MAG & 4D MAG Goggle - 128,374,455
The Licensing Center - Smith x Crayon Collab - unavailable
Licensing Magazine - Smith x Crayon Collab - 7,333
Active Gear Review - Smith x Crayon Collab - 57,639
Gear Junkie - Smith x Crayon Collab – 2,185,668
Jackson Hole Magazine Online - Embark – 25,000
Jackson Hole Magazine - Embark – 144,000
Snow Brains - 4D MAG Goggle – 550,000
SNOW continued
The Red Bulletin - Squad MAG Goggle - 425,615
Snowboard Mag Online - I/O MAG 3D Imprint Goggle – 29,125
DuPont Registry - 4D MAG Goggle - 169,499
Unofficial Networks - Range Goggle – 735,689
La Vanguardia - I/O MAG 3D Imprint Goggle - 29,183,324
Gear Junkie - Summit Helmet - 2,185,668
Women’s Health Online - 4D MAG Goggle – 31,717,178
Ultimate Gear List – 4D MAG Goggle - unavailable
Travel + Leisure - Nexus Helmet – 12,704,609
Bloomberg – Smith x Aleck 006 Audio – 32,293,028
CNET - Various Styles – 37,233,910
Boardsport Source - Various Styles – 25,000
Boardsport Source Online - Various Styles – 30,041
Revolt in Style – Nexus Helmet, Aleck Audio, Squad S Goggle – unavailable
Evening Standard – Vida Helmet – 13,585,137
BIKE/PERFORMANCE
Freehub - Mainline Helmet – 12,948
Singletracks - Session Helmet – 533,942
Off Road cc - Flywheel – 1,474,576
Bike Perfect - Forefront 2 Helmet – 298,273
Revolt in Style – Forefront 2 Helmet, Attack MTB Sunglass- unavailable
FISH
BC Outdoors Online - Embark – 75,750
BC Outdoors - Embark – 700,000
Trout Unlimited – Joya – 300,000
kate@akimbopr.com
Press Contact: Kate Gaeir
I 206.334.0863
December 2022 Brand Editorial Coverage
Total seen monthly circulation: + 519,466,108
Total seen for 2022: + 2,631,897,833
SUNGLASS
Men’s Journal - XC - 3,531,241
Yahoo! - XC S – 64,434,231
SportStyle – XC – 7,500
RoadTrailRun – XC – 252,296
Adventure Rig - Wander – 7,591
Outdoor Empire - Redding – 5,000
Outdoor Empire - Guide’s Choice – 5,000
Snowboard Mag Online- Embark – 29,125
Backcountry Skiing Canada – Embark – 50,939
Out There Outdoors - Outlier 2 - 11,188
Surfer’s Fix - Embark, Shoutout & Bobcat - unavailable
EnVue - Shift MAG Split – 5,000
Revolt in Style – Wander, Longfin - unavailable
BRAND
Outdoor Sportswire - Smith x VSSL Collab – 13,633
Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863
Outlet: Modern Luxury
Issue: December
Product: I/O MAG Imprint 3D Goggle
Circulation: 40,337
Brand Editorial Coverage – December 2022
Outlet: Cool of the Wild
Product: Allure MIPS Helmet
Unique Visitors Per Month: 62,046
Link: https://coolofthewild.com/cool-of-the-wild-gear-of-the-year-2022/
Brand Editorial Coverage – December 2022
Outlet: Popular Science
Product: I/O MAG XL Goggle, Range Goggle, Daredevil Goggle
Unique Visitors Per Month: 3,562,209
Link: https://www.popsci.com/story/reviews/best-snowboard-goggles/
Brand Editorial Coverage – December 2022
Outlet: SIA
Product: Summit MIPS Helmet
Unique Visitors Per Month: unavailable
Link: https://www.snowsports.org/smith-launches-new-triple-certified-summit-backcountry-helmet/
Brand Editorial Coverage – December 2022
Outlet: New York Post
Product: Skyline XL Goggle
Unique Visitors Per Month: 68,714,242
Link: https://nypost.com/2022/12/03/must-have-gifts-and-gadgets-for-the-slope-bum-in-your-life/
Brand Editorial Coverage – December 2022
Outlet: French Tech Tribune
Product: Skyline XL Goggle
Unique Visitors Per Month: 927,206
Link: https://fr.techtribune.net/smartphones/cadeaux-et-gadgets-indispensables-pour-les-amateurs-de-pente votre-
Brand Editorial Coverage – December 2022
Outlet: Crumpe
Product: Skyline XL Goggle
Unique Visitors Per Month: 416,773
Link: https://www.crumpe.com/2022/12/cadeaux-et-gadgets-indispensables-pour-les-amateurs-de-pente votre-vie/
Brand Editorial Coverage – December 2022
Outlet: BILT
Product: I/O MAG Goggle
Unique Visitors Per Month: unavailable
Link: https://www.biltrewards.com/editorial/post/the-ultimate-bilt-holiday-gift-guide
Brand Editorial Coverage – December 2022
Outlet: Men’s Journal
Product: Summit MIPS Helmet
Unique Visitors Per Month: 3,531,241
Link: https://www.mensjournal.com/gear/best-new-gear-coolest-gadgets-week/
Brand Editorial Coverage – December 2022
Outlet: Gear Patrol
Product: Summit MIPS Helmet
Unique Visitors Per Month: 5,310,831
Link: https://www.gearpatrol.com/briefings/today-in-gear/g42152228/today-in-gear-12-05-2022/
Brand Editorial Coverage – December 2022
Outlet: SGB Media
Product: Summit MIPS Helmet
Unique Visitors Per Month: 68,199
Link: https://sgbonline.com/pressrelease/smith-launches-triple-certified-summit-backcountry-helmet/
Brand Editorial Coverage – December 2022
Outlet: Active Gear Review
Product: Summit MIPS Helmet
Unique Visitors Per Month: 57,639
Link: https://www.activegearreview.com/snowsports/helmets/smith-summit-helmet-a-maxed-out-minimalist/
Brand Editorial Coverage – December 2022
Outlet: Vision Digital
Product: I/O MAG Imprint 3D Goggle
Unique Visitors Per Month: 752
Link: https://vision-digital.com.mx/2022/12/05/la-nueva-serie-profesional-hp-jet-fusion-5400-y-la-solucion -s100
Brand Editorial Coverage – December 2022
Outlet: Brides
Product: 4D MAG ChromaPop Goggle
Unique Visitors Per Month: 8,765,643
Link: https://www.brides.com/editors-picks-partner-holiday-gifts-december-2022-6835803
Brand Editorial Coverage – December 2022
Outlet: Emily Reviews
Product: Smith x Crayola Collab
Unique Visitors Per Month: 38,468
Link: https://www.emilyreviews.com/2022/12/last-minute-gift-ideas-2022-gifts-for-kids-adults.html
Brand Editorial Coverage – December 2022
Outlet: Yahoo! News
Product: 4D MAG S Goggle
Unique Visitors Per Month: 64,434,231
Link: https://uk.news.yahoo.com/best-ski-goggles-2022-reviewed-171017331.html?guccounter=2&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvb
Brand Editorial Coverage – December 2022
Outlet: Snowboard Mag
Product: Squad & Grom Goggles
Unique Visitors Per Month: 29,125
Link: https://snowboardmag.com/stories/gear-reviews/gear-up-big-little-issue-19-1
Brand Editorial Coverage – December 2022
Outlet: Snowboard Mag
Product: Smith x Crayola Collab
Unique Visitors Per Month: 29,125
Link: https://snowboardmag.com/news/smith-colors-outside-the-lines-with-crayola-collab
Brand Editorial Coverage – December 2022
Outlet: Pop Insider
Product: Smith x Crayola Collab
Unique Visitors Per Month: 67,890
Link: https://thepopinsider.com/products/crayola-red-orange-squad-snow-goggles/
Brand Editorial Coverage – December 2022
Outlet: CNN
Product: I/O MAG Goggle, 4D MAG Goggle
Unique Visitors Per Month: 128,374,455
Link: https://www.cnn.com/cnn-underscored/reviews/100-percent-norg-snow-goggles
Brand Editorial Coverage – December 2022
Outlet: The Licensing Center
Product: Smith x Crayola Collab
Unique Visitors Per Month: unavailable
Link: https://www.thelicensingletter.com/crayola-and-smith-dream-of-a-multicolored-christmas-with-goggle collection/
Brand Editorial Coverage – December 2022
Outlet: Licensing Magazine
Product: Smith x Crayola Collab
Unique Visitors Per Month: 7,333
Link: https://www.licensingmagazine.com/2022/12/14/smith-celebrates-the-sport-of-play-with-crayola/
Brand Editorial Coverage – December 2022
Outlet: Active Gear Review
Product: Smith x Crayola Collab
Unique Visitors Per Month: 57,639
Link: https://www.activegearreview.com/snowsports/goggles/smith-crayola-snow-goggles/
Brand Editorial Coverage – December 2022
Outlet: Gear Junkie
Product: Smith x Crayola Collab
Unique Visitors Per Month: 2,185,668
Link: https://gearjunkie.com/news/12-15-2022
Brand Editorial Coverage – December 2022
Outlet: Jackson Hole Magazine
Issue: Winter 2022/23
Product: Embark Sunglass
Circulation: 144,00
Brand Editorial Coverage – December 2022
Outlet: Jackson Hole Magazine Online
Product: Embark
Unique Visitors Per Month: 25,000
Link: https://jacksonholemagazine.com/local-life-all-you-need-2/
Brand Editorial Coverage – December 2022
Outlet: Snow Brains
Product: 4D MAG Goggle
Unique Visitors Per Month: 550,000
Link: https://snowbrains.com/gift-guide-make-skiing-better/
Brand Editorial Coverage – December 2022
Outlet: The Red Bulliten
Product: Squad MAG Goggle
Unique Visitors Per Month: 425,615
Link: https://www.redbull.com/gb-en/theredbulletin/snow-gear-guide-2022
Brand Editorial Coverage – December 2022
Outlet: Snowboard Mag
Product: I/O MAG 3D Imprint Goggle
Unique Visitors Per Month: 29,125
Link: https://snowboardmag.com/stories/gear-reviews/smith-i-o-mag-imprint-3d-goggle
Brand Editorial Coverage – December 2022
Outlet: DuPont Registry
Product: 4D MAG Goggle
Unique Visitors Per Month: 169,499
Link: https://blog.dupontregistry.com/the-lifestyle/the-dupont-registry-2022-holiday-gift-guide/
Brand Editorial Coverage – December 2022
Outlet: Unofficial Networks
Product: Range Goggle
Unique Visitors Per Month: 735,689
Link: https://unofficialnetworks.com/2022/12/20/best-ski-snowboard-goggles/
Brand Editorial Coverage – December 2022
Outlet: La Vanguardia
Product: I/O MAG Imprint 3D Goggle
Unique Visitors Per Month: 29,183,324
Link: https://www.lavanguardia.com/economia/20221222/8653719/vender-impresoras-soluciones-integrales impresion-3d
Brand Editorial Coverage – December 2022
Outlet: Gear Junkie
Product: Summit Helmet
Unique Visitors Per Month: 2,185,668
Link: https://gearjunkie.com/winter/smith-summit-backcountry-helmet-review
Brand Editorial Coverage – December 2022
Outlet: Women’s Health Online
Product: 4D MAG Goggle
Unique Visitors Per Month: 31,717,178
Link: https://www.womenshealthmag.com/fitness/a41946506/fitness-awards-2023/ - outdoorgear
Brand Editorial Coverage – December 2022
Outlet: Ultimate Gear Lists
Product: 4D MAG Goggle
Unique Visitors Per Month: unavailable
Link: https://www.ultimategearlists.com/gear-reviews/best-snowboard-goggles
Brand Editorial Coverage – December 2022
Outlet: Travel + Leisure
Product: Nexus Helmet
Unique Visitors Per Month: 12,704,609
Link: https://www.travelandleisure.com/best-ski-helmets-6890211
Brand Editorial Coverage – December 2022
Outlet: CNET
Product: Survey Helmet, XC Sunglass
Unique Visitors Per Month: 37,233,910
Link: https://www.cnet.com/tech/mobile/best-ski-gear-tech/
Brand Editorial Coverage – December 2022
Outlet: Bloomberg
Product: Smith x Aleck 006 Audio
Unique Visitors Per Month: 32,393,028
Link: www.bloomberg.com/news/features/2022-12-14/26-best-in-class-luxury-products-and-gifts-to-have- saying-that
Brand Editorial Coverage – December 2022
Outlet: Boardsport Source Online
Product: ChromaPop Technology, MAG Collection, Blazer/Rally Goggles
Unique Visitors Per Month: 30,041
Link: https://www.boardsportsource.com/retail-buyers-guide/goggles-2023-24-retail-buyers-guide/
Brand Editorial Coverage – December 2022
Outlet: Boardsport Source
Issue: December 2022
Product: ChromaPop Technology, MAG Collection, Blazer Goggle, Snowday Goggle, 4D MAG Goggle
Circulation: 25,000
Brand Editorial Coverage – December 2022
Outlet: Evening Standard
Product: Vida Helmet
UVPM: 13,585,137
Link: https://www.standard.co.uk/shopping/esbest/health-fitness/skiing/best-ski-helmets-b1043762.html
Brand Editorial Coverage – December 2022
Outlet: Revolt in Style
Issue: 2022 Gift Guide
Product: Nexus Helmet, Aleck Audio, Squad S Goggle
Circulation: unavailable
Brand Editorial Coverage – December 2022
Outlet: Freehub
Product: Mainline Helmet
Unique Visitors Per Month: 12,948
Link: https://freehubmag.com/newsroom/freehubs-2022-holiday-gift-guide
Brand Editorial Coverage – December 2022
Outlet: Singletracks
Product: Session Helmet
Unique Visitors Per Month: 533,942
Link: https://www.singletracks.com/mtb-gear/20-mtb-deals-under-100-apparel-packs-tools-and-more/
Brand Editorial Coverage – December 2022
Outlet: Off Road cc
Product: Flywheel
Unique Visitors Per Month: 1,474,576
Link: https://off.road.cc/content/feature/gear-of-the-year-our-favourite-tech-from-2022-11491
Brand Editorial Coverage – December 2022
Outlet: Bike Perfect
Product: Forefront 2
Unique Visitors Per Month: 298,273
Link: https://www.bikeperfect.com/reviews/smith-forefront-2-helmet-review
Brand Editorial Coverage – December 2022
Outlet: Revolt in Style
Issue: 2022 Gift Guide
Product: Forefront 2 Helmet, Attack MTB Sunglass
Circulation: unavailable
Brand Editorial Coverage – December 2022
Outlet: BC Outdoors Online
Product: Embark Sunglasses
Unique Visitors Per Month: 75,750
Link: https://www.bcoutdoorsmagazine.com/christmas-wish-list-for-fishers/
Brand Editorial Coverage – December 2022
Outlet: BC Outdoors Magazine
Issue: December 2022
Product: Embark Sunglasses
Circulation: 700,000
Brand Editorial Coverage – December 2022
Outlet: Trout Unlimited
Product: Joya Sunglasses
UVPM: 300,000
Link: https://www.tu.org/magazine/fishing/gear-reviews/tu-tested-the-2022-gift-guide/
Brand Editorial Coverage – December 2022
Outlet: Men’s Journal
Product: XC Sunglasses
Unique Visitors Per Month: 3,531,241
Link: https://www.mensjournal.com/gear/snow-sports-goggles-and-sunglasses/
Brand Editorial Coverage – December 2022
Outlet: Yahoo!
Product: XC Sunglasses
Unique Visitors Per Month: 64,434,231
Link: https://www.yahoo.com/now/best-winter-goggles-shades-fuse-221817173.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNv
Brand Editorial Coverage – December 2022
Outlet: SportStyle
Issue: November/December 2022
Product: XC Sunglasses
Circulation:
Brand Editorial Coverage – December 2022
Outlet: RoadTrailRun
Product: XC Sunglasses
Unique Visitors Per Month: 252,296
Link: https://www.roadtrailrun.com/2022/12/roadtrailruns-2022-awards-road-and.html
Brand Editorial Coverage – December 2022
Outlet: Adventure Rig
Product: Wander
Unique Visitors Per Month: 7,591
Link: https://www.adventurerig.com/smithwander/
Brand Editorial Coverage – December 2022
Outlet: Outdoor Empire
Product: Redding
Unique Visitors Per Month: 5,000
Link: https://outdoorempire.com/outdoor-empire-gift-guide-for-outdoorsmen/
Brand Editorial Coverage – December 2022
Outlet: Outdoor Empire
Product: Guide’s Choice
Unique Visitors Per Month: 5,000
Link: https://outdoorempire.com/best-fly-fishing-gifts/
Brand Editorial Coverage – December 2022
Outlet: Snowboard Mag Online
Product: Embark
Unique Visitors Per Month: 29,125
Link: https://snowboardmag.com/stories/gear-reviews/gear-up-split-supplies-issue-19-1
Brand Editorial Coverage – December 2022
Outlet: Backcountry Skiing Canada
Product: Embark
Unique Visitors Per Month: 50,939
Link: https://www.backcountryskiingcanada.com/Holiday-Gift-Guide-2022
Brand Editorial Coverage – December 2022
Outlet: Out There Outdoors
Product: Outlier 2
Unique Visitors Per Month: 11,188
Link: https://outthereoutdoors.com/inland-nw-holiday-gift-guide-2022/
Brand Editorial Coverage – December 2022
Outlet: Surfer’s Fix
Product: Embark, Shoutout & Bobcat
Unique Visitors Per Month: unavailable
Link: https://surfersfix.com/hgg22/
Brand Editorial Coverage – December 2022
Outlet: EnVue
Issue: November & December 2022
Product: Shift MAG Split
Circulation: 5,000
Brand Editorial Coverage – December 2022
Outlet: Revolt in Style
Issue: 2022 Gift Guide
Product: Wander & Longfin
Circulation: unavailable
Brand Editorial Coverage – December 2022
Outlet: Outdoor Sportswire
Product: Smith x VSSL Collab
Unique Visitors Per Month: 13,633
Link: https://www.outdoorsportswire.com/vssl-launches-backcountry-capsule-collection-in-partnership-with-smith-designed backcountry
Brand Editorial Coverage – December 2022