Smith Global Brand Coverage Report - January 2021 by Smith

Global Brand Editorial Coverage January 2021

January 2021 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 89,302,525 Total seen circulation to date: + 89,302,525 Snow The Boston Globe - Altus and Vida Helmets - 8,780,128 Life & Style Magazine - Range Goggle – 100,000 Freeskier Magazine - 4D MAG Goggle and Quantum Helmet - 70,000 West of 105 - Squad MAG Goggle and Vida Helmet - 10,000 NBC News - Smith Reference – 6,579,751 Backcountry - Virtue Goggles - 44,254 New York Post – Riot XL and Rascal Goggles - 5,220,429 Women’s Running - Allure MIPS Helmet - 127,738 REI Coop Journal - Kids Grom ChromaPop Goggles - 13,470,840 MSN Lifestyle - Squad MAG and 4D MAG Goggles - 21,298,422 Conde Nast Traveler - 4D MAG Goggles - 2,193,842 Mpora - 4D MAG and Squad MAG Goggles - 113,233 The Manual - Vantage MIPS and Holt Helmet - 1,851,617 Men’s Journal - Survey Helmet - 4,020,230 SKI Magazine - Lowdown 2 CORE - 50,000

Bike / Performance Self Online - Forefront 2 MIPS and Trace MIPS Helmets - 7,456,551 The Manual - Signal MIPS Helmet - 1,851,617 PEZ Cycling News - Attack Max Sunglasses - 34,430 The MTB Lab - Shift MAG Sunglasses and Engage Helmet - 10,969 Road.cc - Flywheel Sunglasses - 1,333,327 Blister - Mainline Helmet - 122,935 Mountain Bike Radar - Attack Max and Squad XL Goggles - 419,724 Bike Perfect - Ruckus Sunglasses - 229,436 SRQ Magazine - Bike Helmets – 9,032 Yahoo! Life - Attack Sunglasses - 5,172,311 Style of Sport - Wildcat Sunglasses - 5,077 Angling Sunglasses BroBible - Guide’s Choice Sunglass - 1,844,318 BroBible - Guide’s Choice Sunglass - 1,844,318 Fly Gear Guide - Guide’s Choice Sunglass – 5,000 Corporate News Malakye - Smith x Aleck Named ISPO Winner - 100,000 SGB Media - Smith x Aleck Named ISPO Winner - 30,887 Shop Eat Surf - Smith x Aleck Named ISPO Winner - 47,141 Snow Industry News - Smith x Aleck Named ISPO Winner - 5,000 Yahoo! Finance - Brands with lifetime warranties - 4,849,968

fabric waist, come with built-in snow gators and a small pocket on the front, and work for many winter adventures, from snowshoeing to downhill skiing. $139.99. A portion of proceeds from Snowskants sales benefit suicide prevention. www.pyxie.co

Outlet: The Boston Globe Issue: January 3, 2021 Product: Altus and Vida Helmets Circulation: 8,780,128

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REUTERS

How to trace your roots

Knowing your past can offer a broader perspective on life and spur a greater compassion for other people. Ready to give it a try? Here are some tips.

hen Sarah Murphy was interested in tracing her family roots in Ireland, she gathered as much family history as she could, then consulted a professional genealogist. “Sarah had some family stories which proved useful in our quest for her Irish roots,” says Lorna Maloney, the in-house genealogist for Dromoland Castle, a historic hotel and country estate in Dromoland, Ireland. One story involved her ancestor running away from

Great snowshoe hikes near Boston By Diane Bair and Pamela Wright

GLOBE CORRESPONDENTS

ot a pair of snowshoes, or can an outdoorsy buddy hook you up? Toss ’em in the car and head out for a day of adventure and exercise, Bigfoot-style. You can’t help but social distance with giant shoes on your feet, and a face mask will help keep you warm as you wander the trails. Keep an eye out for animal tracks or simply enjoy the loveliness of winter. Think lacy ice whorls on a river, peeling white birch trees, snow-covered lichen . . . winter’s beauty reveals itself as you tromp around at a gentle pace. We discovered these primo spots while researching our guidebook,

“Snowshoe Routes: New England.” The trail descriptions here are meant to give you a sense of what to expect — they’re no substitute for trail maps — so download a map before you go. Snow can obscure trail blazes and markers, so it’s easier to get lost in winter. Never snowshoed before? There are several good tutorials online, like REI’s “Beginner’s Guide to Snowshoeing,” www.rei.com/ learn/c/snowshoeing. Once we’ve got 6 or more inches of snow, go for it. You’ll love the sensation of floating atop the white stuff. BLUE HILLS RESERVATION Can a place so close to the city feel like wilderness? Yep. At 635 feet, Great HIKES, Page N14

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9 cool pieces of clothing to keep you warm outside this winter

GLOBE CORRESPONDENT

ere’s a look at some of the coolest new outdoor wear for the upcoming season, whether you’re blazing your own tracks on snowshoes or skis, hitting the resorts, or just hanging with friends around a campfire. HIGH-TECH BASE LAYERS FOR WARMTH You don’t need umpteen layers to stay warm come winter. Seirus’s new HeatWave base layers — drawn from body-mapped heat studies — use reflective technology to warm key areas and incorporate a wicking material for drawing moisture away from your body. HeatWave tops and bottoms for men and women use a

Inside SHIP OFOOHS

PUTTING THE FUN IN ‘FUN SHIP’ The wildest cruise ship coming in 2021 has a roller coaster on top. JESSICA RINALDI/GLOBE STAFF

That connection to the past and window into our heritage are powerful factors driving interest in tracing our roots. “We’ve seen a big jump in family history research in 2020 and I think it’s because people are looking for connection,” says Janet Hovorka, Association of Professional Genealogists marketing committee chair. “Knowing the forces that have come together to create the life you lead gives you a sense of belonging and clarity.” Hovorka also believes that knowing your past can offer a broader perspective on life and help spur a greater compassion for other people. “I honestly believe that if everyone knew more about their family history, many of society’s problems would disappear,” she says.

By Kari Bodnarchuk

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Seirus HeatWave base layers warm key areas. special fabric that boosts the warmth factor 4 to 5 degrees and reflects 20 percent of your body heat in your lower back, kidney, and glute areas, offering the warmth equivalent of a much heavier layer. Meanwhile, a lighter MaxWick ma-

PYXIE

ness by these toothy critters. Any kids in your party will want to see the animals, but that’s not likely — in addition to stick lodges, beavers live in tunnels they dig in the banks of lakes and rivers. But looking for beaver signs will keep things lively on this kid-friendly hike. Set 40 miles west of Boston, this 1,700-acre refuge lies along about 8 miles of the Nashua River. For decades, one family owned and farmed the land; later, the refuge was part of Camp Devens (later, Fort Devens), an army base. In 1974, the land was turned over to the Fish and Wildlife Service. The 2-mile interpretive trail offers an overview of highlights. It begins at the parking area and then follows the riverbank, crossing two oxbow ponds, and returns along Tank Road. Allow about two hours to cover it on snowshoes, taking in views of the 56-mile Nashua River, forest and wetland habitats, and a beaver pond. As mentioned, this is a fun one for kids, but changeable Massachusetts weather can make it hazardous; the loop is sometimes impassable due to flooding, or icy in melt-freeze conditions, so you may need to adjust your route. The highlight — besides the beaver’s handiwork — will be the portion of trail along the river and the mosaic-like pattern of ice crystals that add sparkle to the winter scene. The parking lot is at the end of Still Water Depot Road, Harvard; 978-443-4661; www.fws.gov/ refuge/Oxbow/.

Mainer Cathy Streifel created Snowskants to fill a gap in women’s ski wear.

ers warm on icy chairlifts. In other words, a product that’s fun, flattering, and functional. This one-woman company (called Pyxie) produces these snow skirts for purchase online and at the Kittery Trading Post in XXS to XXL. The four-waystretch waterproof softshell fabric — made of poly-spandex with a soft microfleece layer on the inside — is machine washable and dryer friendly. Snowskants have a generous stretchfabric waist, come with built-in snow gators and a small pocket on the front, and work for many winter adventures, from snowshoeing to downhill skiing. $139.99. A portion of proceeds from Snowskants sales benefit suicide prevention. www.pyxie.co

terial promotes breathability where we tend to heat up: outside legs, belly, groin, and inner arms. The tops and bottoms also contain an antimicrobial mesh in high-perspiration areas to cut down on odor. The fourway-stretch fabric and flat seams add extra comfort when you’re out adventuring. The base layers fit true to size, maintain their shape, and feel soft against the skin. $119.99 bottoms; $129.99 men’s crew top; $134.99 women’s long-sleeve ¼ zip top. www.seirus.com WHEN SKI PANTS MEET SKIRT Mainer Cathy Streifel created Snowskants to fill a gap in women’s ski wear: a comfortable pair of snow pants with a built-in skirt for the slopes, something that looks good, performs well, and helps keep wearCLOTHING, Page N14

ADAPTABLE GOGGLES FOR ALL CONDITIONS Conditions on the slopes can change quickly, making it essential to swap your goggle lens in a flash. Dragon’s new Swiftlock 2.0 Lens Change System incorporates a quick-release lever that lets you release one lens and clip another one in place even with gloves on. You’ll find this technology on the new RVX OTG goggles, which also let skiers and snowboarders fit prescription glasses underneath. For those with smaller faces, try the NFX2 goggles, which have the original Swiftlock system with a quick-release lever on each side of the goggle, and come in new colors this year. Both goggles have an antifog coating, excellent venting, foam topping with a hypoallergenic micro-fleece lining, and Lumalens color optimizing, which punches up colors and improves depth perception to make navigating a breeze in shifting weather conditions. $230 RVX OTG, $190 NFX2. www.dragonalliance.com

LIGHTWEIGHT SHELLS FOR UPHILL TRAVEL Lightweight and breathable outer layers prove key for aerobic backcountry adventures, from snowshoeing to backcountry touring. Unless the weather dictates otherwise, you can leave your heavy insulated ski jacket and pants at home and bring a selection of layers that help you regulate your temperature (and avoid overheating) — plus a puffy jacket for keeping warm during breaks and descents. Outdoor Research’s new Carbide jacket and bibs, which come in men’s and women’s versions, work great as a waterproof and breathable outer layer for skinning up a mountain or snowshoeing in the woods, or for resort days when you don’t need a fully insulated kit. The soft and lightweight hard-shell jacket has pit zips, a powder skirt, a clever adjustable drawstring hood with a clip for “locking” the fit in p l a c e (w i t h o r without a helmet), and tons of pockets, including two chest and handwarmer pockets (all lined with mesh for breathability) and a zippered internal pocket. The matching bibs have snow gaiters, side zips for ventilation (and a longer zippered opening on the right for pit stops), two hand pockets (one with a clip and sleeve for your avalanche beacon), and reinforced nylon scuff guards on the inner calves to protect from boots. The company added easyto-adjust stretch webbing made by California-based Arcade Belts for the suspender straps, featuring artwork leased from India’s Warli Tribe. $299 jacket; $299 bibs. www.outdoorresearch.com

STYLISH HATS FOR TRAIL AND APRÈS Northern California-based artist Tommy Breeze has launched new winter beanies that work great whether you’re out for a snowshoe adventure or enjoying an après-ski drink around a campfire. Breeze looks to nature for inspiration for his original designs, drawing on the colors, lines, and balance found outdoors near his home in Marin County. The serene scenes depict birds, mountains, and a cypress tree in inspiring colors. With help from a growing staff, he hand-sews each patch onto every knit hat. The warm beanies, made by Milani, have a folded brim and faux-fur pompom, and come in black, maroon, and white. $32. tommybreeze.com

GLOVES AND MITTS WITH HIGH-TECH ROOTS About 20 minutes from Acadia National Park, a company that makes gloves for handling cryogenic materials has decided to create the ultimate winter glove and mitt. Trenton-based Tempshield launches its Mainers brand this month, drawing on the technolog y used to make gloves for NASA and the US Army. The Mainers glove and mitt work great whether you’re shoveling your driveway, snowmobiling, or skiing. They have a mix of four-waystretch nylon and soft durable leather on the outside and layers of 3M Thinsulate, Polartec grid fleece, and microfleece on the inside, with a Gore-tex membrane to ensure waterproofness. The strategically placed grid fleece and Thinsulate on the back of gloves add warmth, while the thinner microfleece and leather on the fingertips add a nimble touch, giving you the dexterity to grasp zipper pulls and finer objects, no problem, and provide warmth. The gloves and mitts come in dark blue with splashes of lobster-red embroidery and stitching. $195. www.mymainers.com LEATHER GLOVES FOR THE SLOPES Randolph-based Vermont Glove has been hand-stitching leather gloves for the past 100 years and sourcing its materials from the Northeast. The company, known for its workhorse glove The Vermonter, has created a new Uphill Skier glove this year that blends the ruggedness of a leather work glove with the comfort and function of a ski glove. The soft goat leather makes the gloves comfortable on first wear and will conform to your hands as you break them in. Outer seams add to inner comfort. Remove and wear the merino wool glove liners when climbing uphill, then slip on the leather gloves for your descent. A 3¾-inch canvas powder cuff helps shed snow and cinches shut to keep your wrists warm and dry. The Uphill Skier comes in 24 different sizes — yes, 24 — including customized kids’ gloves based on a tracing of your child’s hand. Another company kudo: Its factory is powered by solar energy and a wood pellet boiler. $140. vermontglove.com

Brand Editorial Coverage – January 2021

Blue Hill is no Matterhorn, but it’s the tallest of the Blue Hills, and the surrounding area offers plenty of options for snowshoe trekking. The reservation comprises 7,000 acres, ranging from Quincy to Dedham, and Milton to Randolph, so there’s plenty of territory to explore! This urban escape is laced with 125 miles of trails. Cross-country skiing is allowed, although trails are not groomed for that. So, as always, do the polite thing and plop your big feet alongside any ski tracks, not on top of them. It’s more fun to break your own trail anyway. Before heading out, download a trail map at www.mass.gov/doc/blue-hills-trailmap-guide/download. To make it easy to navigate, they’ve placed white wooden markers on trees at trail intersections. The four-digit number on the marker corresponds to an intersection number on the DCR Blue Hills trail map. Here are a couple of worthy options, both reachable via the parking lot at Houghton’s Pond on Hillside Street in Milton: Follow the yellow dot trail, Houghton’s Pond Loop, and enjoy piney woods and pond views. With its gentle hills and mostly flat terrain, this 1-mile loop is great for families and beginners. Head counter-clockwise around the pond, and the trail will lead you back to the entrance. For a longer trek — 2 miles, about two hours, with some long, gradual slopes — consider the green dot loop trail around Tucker Hill. From the visitor center, follow the green dots up the paved hill to intersection #2070. Turn left onto Tucker Hill Path (green dots) and follow the loop clockwise around the base of Tucker Hill amid stands of spruce and beech trees. Keep right at intersection #2096 to stay on the green dot trail. At intersection #2070, retrace your steps downhill and past the bathhouse to return to the parking lot. 840 Hillside St., Milton; 617-6981802; www.mass.gov/locations/ blue-hills-reservation.

GLOBE CORRESPONDENTS

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Have fun tromping atop the white stuff

Mainer Cathy Streifel created Snowskants to fill a gap in women’s ski wear.

home to escape an arranged marriage, during prefamine Ireland when matches were common to unify land rights. Maloney, through a deep dive into various records, discovered that Sarah’s ancestor went to America, worked in New Orleans, and strangely, married the same person he fled to avoid! She had also immigrated to the United States, and the couple went on to have five children, who all prospered in America. Murphy plans to travel to Ireland when it’s safe, to meet up with Maloney face-to-face at Dromoland Castle, and to visit her ancestor’s home. “We show clients the townland and village of their origin, which is always an emotional journey,” Maloney says. “Many like to take some soil back with them and know that they walked in the footsteps of their ancestors.”

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B O S T O N SU N DAY GL O B E JAN UA RY 3 , 2 0 2 1 | B O S T O N G L O B E .C O M / T R AV E L

By Diane Bair and Pamela Wright

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HAROLD PARKER STATE FOREST Located 25 miles north of Boston, this 3,000-acre state forest is arguably prettier in winter than in summer. Draped in a blanket of snow, the forest is a hushed wonderland of towering white pines, scampering mammals, and frozen ponds. It’s tempting to meander off the trail, following deer tracks and the long, loping prints of the snowshoe hare. You’ll likely see more animal tracks than footprints, evidence that this is a great place for a peaceful winter ramble. The forest offers 35 miles of trails and fire roads, but going off-road is half the fun — you can trek around the park’s 11 ponds amid forests of central hardwood, hemlock, and pine. Make sure you’ve got a map handy while exploring this sprawling property: www.mass.gov/doc/ harold-parker-state-forest-trail-map/ download . One to try: The blue-blazed 3.1mile Stearns Pond Trail. This loop begins and ends at the park’s headquarters. Start at Gate 3, and heading counterclockwise, follow Beach Road to Gate 4 and turn left. Trek around Stearns Pond on Stearns Pond Road, and leave the pond, turning left on the trail, and proceed to Harold Parker Road. Cross the road at NA30 and continue straight at NA31. At this point, you can walk back along Harold Parker Road to the park headquarters. 305 Middleton Road, North Andover; 978-6863391; www.mass.gov/locations/harold-parker-state-forest. OXBOW NATIONAL WILDLIFE REFUGE Here, beavers rule. You’ll see evidence of their activity everywhere, including beaver lodges, felled trees, and tree stumps gnawed to sharp-

CHILL OUT IN THESE TOASTY LAYERS You’ll probably spend more time hanging around outdoor firepits and tailgaiting in parking lots this ski season. Obermeyer’s Sojourner (for women) and Caldera (for men) work perfectly as après pieces, helping you stay warm outside when the temps dip. The longer-length Sojourner has a slim stylish cut with tailored front pockets, an adjustable waist, and a slit in the back for greater range of movement (snap it shut for warmth). It comes with a high fleece-lined collar for extra warmth, fleece-lined handwarmer pockets, and a detachable faux-fur hood with two adjustments for keeping it off your face. The Sojourner has a coated waterproof and stain-resistant fabric and 600-fill down — and comes in sizes 2-20. The men’s Caldera jacket has a sleek, tailored cut but can hold its own on the slopes, too. As a performance piece, it offers stretch fabric for great range of motion and a removable hood, goggle pouch, ski pass pocket, and built-in snow skirt that snaps out of the way. It’s filled with cozy 800-fill goose down and has a waterproof yet breathable soft outer fabric. $329 Sojourner, $339 Caldera. obermeyer.com

Kari Bodnarchuk can be reached at travelwriter@karib.us.

RAVENSWOOD PARK Literature mavens might recall the Lord of Ravenswood, in Sir Walter Scott’s 1819 novel “The Bride of Lammermoor.” Perhaps landowner Samuel Sawyer, who preserved the land in the late 1800s, thought this part of Gloucester resembled the hills of southern Scotland. Hard to say, but it’s an enchanting landscape nonetheless. Giant boulders dot this 600-acre property, deposited by retreating glaciers thousands of years ago. In winter, they look like giant snowballs. Other elements include kettle ponds and Great Magnolia Swamp (a glacial bog). Fernwood Lake is technically on city land, not part of the park, but it adds to the scenery. Also notable is the variety of trees at Ravenswood — you’ll tromp past oak, birch, beech, maple, white pine, mountain laurel, and even sweetbay magnolia (uncommon here.) Among the 10 miles of carriage paths, the 2-mile orange-blazed Ledge Hill Trail is a favorite of families. To reach it, you’ll head down Old Salem Road from the parking lot and then take a right. To make a longer route, head left off Old Salem Road to yellow-blazed Magnolia Swamp Trail to Fernwood Lake Trail (blue blazes), heading back along Old Salem Road. That 4.8-mile, porkchop-shaped loop will probably take you 2½ hours or so, and offers open views of a small lake. An intriguing landmark here is Hermit’s Plaque, a verdigris plate mounted on a boulder along Old Salem Road and Fernwood Lake Trail at junction #23. This marker honors Mason A. Walton (1838-1917), who built a cabin here and was an expert on the park’s flora and fauna. Over the years Walton communed with local wildlife, including red squirrels, catbirds, white-foot mice, and raccoons. Some became his pets, and were the subjects of Walton’s nature studies. Given his unique lifestyle, visitors began to seek out the romantic “Hermit of Ravenswood.” His 1903 memoir was called “A Hermit’s Wild Friends or Eighteen Years in the Woods.” 481 Western Ave., Gloucester; 978-526-8687; thetrustees.org/ place/ravenswood-park/.

Diane Bair and Pamela Wright can be reached at bairwright@ gmail.com.

THOMAS PEIPERT/ASSOCIATED PRESS

This is a sport made for social distancing — you have giant shoes on your feet, and you’re outdoors. These days, just keep your distance if you’re part of a group walk.

HIGH-TECH HELMETS A MUST Protecting your head proves crucial, whether you’re pushing your limits inbounds or venturing into the wilderness. Smith’s new Altus (men’s) and Vida (women’s) helmets straddle both worlds, providing super lightweight , breathable shells that prevent overheating while climbing uphill and superior safety features for the descent . The helmets feature an impact technology called Koroyd, in which hundreds of lightweight cylinders are molded together so they instantly collapse in a crash to absorb the impact and protect your head. The (optional) MIPS technology further protects your brain from the rotational forces of a crash. The helmets also breathe well, look cool, have a one-handed vent adjustment on top, and come with removable ear flaps. The fleecy interior and mesh add extra comfort and venting. $150/$180 without/with MIPS. smithoptics.com STYLISH HATS FOR TRAIL AND APRÈS Northern California-based artist Tommy Breeze has launched new winter beanies that work great whether you’re out for a snowshoe adventure or enjoying an après-ski drink around a campfire. Breeze looks to nature for inspiration for his original designs, drawing on the colors, lines, and balance found outdoors near his home in Marin County. The serene scenes depict birds, mountains, and a cypress tree in inspiring colors. With help from a growing staff, he hand-sews each patch onto every knit hat. The warm beanies, made by Milani, have a folded brim and faux-fur pompom, and come in black, maroon, and white. $32. tommybreeze.com

plenty of territo urban escape is l of trails. Cross-c lowed, althou groomed for tha the polite thing feet alongside an top of them. It’s your own trail an ing out, downl www.mass.gov/d map-guide/dow easy to naviga white wooden m trail intersectio number on the m to an intersecti DCR Blue Hills tr Here are a co tions, both reach lot at Houghton Street in Milton dot trail, Hought enjoy piney woo With its gentle h terrain, this 1-m families and beg ter-clockwise aro the trail will lead trance. For a longer t two hours, with slopes — conside trail around Tuc visitor center, fo up the paved h #2070. Turn lef Path (green dots) clockwise aroun Hill amid stands trees. Keep rig #2096 to stay on At intersection # steps downhill house to return 840 Hillside St. 1802; www.ma blue-hills-reserva

HAROLD PARKER Located 25 m this 3,000-acre ably prettier in w mer. Draped in the forest is a hu towering white mammals, and tempting to me following deer t loping prints of You’ll likely see than footprints, a great place fo ramble. The forest off and fire roads, b half the fun — y the park’s 11 po central hardwo pine. Make sur handy while exp ing property: w harold-parker-sta

Outlet: Life & Style Magazine Issue: January 25, 2021 Product: Range Goggle Circulation: 100,000

Brand Editorial Coverage – January 2021

Outlet: Freeskier Magazine Issue: Volume 23 Issue 2 Product: 4D MAG Goggle and Quantum Helmet Circulation: 70,000

FREESKIER MAGAZINE THE GEAR CLOSET RESORT KIT

SMARTWOOL MERINO 250 CREW SMARTWOOL | $100

FILTER TUBE

Soft to the touch and extra cozy, thanks to lightweight O’Neill Blue insulation throughout, the Diabase Jacket is resort-ready. In addition to its the eye-catching design and loose, “regular” fit, the Diabase is packed with features: a removable hood, dedicated lift pass and goggle pockets, critically taped seams, wrist gaiters… the list goes on. Offering 10K/10K waterproofing and breathability, it’ll keep you warm and dry during most inbounds ski days.

O’NEILL | $190

Smith’s Quantum comes top of its class for protective qualities thanks to a hybrid shell construction that blends an extra tough exterior with an in-mold interior and MIPS technology. Built with Koroyd, renowned for its ability to absorb impacts while remaining lightweight, the helmet isn’t burdensome, either. It features 22 air vents and integrates seamlessly with Smith goggles to keep you cool even when hot laps are on the menu.

ISSUE

DIABASE JACKET

SMITH | $300

QUANTOM

SMITH | $300–330

Here are three reasons to buy the Smith 4D Mag. It offers ChromaPop contrast-enhancing lenses that boost color and make it easier to see variations on the snow. The locking, magnetic lens-change system makes swapping to the included low-light lens easy as snapping your fingers. And “Bird’s Eye” curvature along the bottom of the lens increases your vertical field of view, helping you better navigate gnarly terrain on the way down. Don’t overthink it.

VOLUME

Smartwool’s best-selling, 100-percent merino wool baselayer just got an upgrade. Newly designed shoulder panels and flatlock stitching eliminate uncomfortable seams while the slim fit hugs the body to better retain warmth and wick moisture. Heavier threads here mean you’ll get an extra dose of warmth once you start moving, so save this baselayer for the coldest conditions.

4D MAG

BUFF | $29

With ski season underway and the pandemic still looming, here’s a helpful upgrade to BUFF brand neckwear. The Filter Tube offers the same versatility as always (see page 50 for eight ways to use BUFF Multifunctional Headwear) but upgrades that by adding a sleeve that holds filters certified to remove 98 percent of bacteria. With many resorts requiring you to wear more than a single-layer necktube, the BUFF brand Filter Tube is a must-have this season.

GEAR.indd 33

Brand Editorial Coverage – January 2021

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Outlet: West of 105 Magazine Issue: Winter 2020-2021 Product: Squad MAG Goggle and Vida Helmet Circulation: 10,000

Brand Editorial Coverage – January 2021

Outlet: NBC News Product: Smith MAG lens reference Unique Visitors Per Month: 6,579,751 Link: https://www.nbcnews.com/shopping/fitness/best-ski-goggles-n1253592

Brand Editorial Coverage – January 2021

Outlet: Backcountry Magazine Product: Virtue Goggles Unique Visitors Per Month: 44,254 Link: https://backcountrymagazine.com/stories/gearbox-goggles/

Brand Editorial Coverage – January 2021

Outlet: New York Post Product: Riot, XL ChromaPop and Youth Rascal Goggles Unique Visitors Per Month: 5,220,429 Link: https://nypost.com/article/best-ski-snowboard-goggles-women-men-kids/

Brand Editorial Coverage – January 2021

Outlet: Women’s Running Product: Allure MIPS Helmet Unique Visitors Per Month: 127,738 Link: https://www.womensrunning.com/gear/skimo-gear-setup-beginners/

Brand Editorial Coverage – January 2021

Outlet: REI Coop Journal Product: Kids Grom ChromaPop Goggles Unique Visitors Per Month: 13,470,840 Link: https://www.rei.com/blog/snowsports/kids-skiing-kit

Brand Editorial Coverage – January 2021

Outlet: MSN Lifestyle Product: Squad MAG and 4D MAG Goggles Unique Visitors Per Month: 21,298,422 Link: https://www.msn.com/en-us/lifestyle/shopping-all/see-the-mountain-better-through-these-top-rated-ski-and-snowb

Brand Editorial Coverage – January 2021

Outlet: Conde Nast Traveler Product: 4D MAG Goggles Unique Visitors Per Month: 2,193,842 Link: https://www.cntraveler.com/story/how-to-dress-for-cold-weather

Brand Editorial Coverage – January 2021

Outlet: Mpora Product: 4D MAG and Squad MAG Goggles Unique Visitors Per Month: 113,233 Link: https://mpora.com/skiing/best-ski-goggles/

Brand Editorial Coverage – January 2021

Outlet: The Manual Product: Vantage MIPS and Holt Snow Sports Helmets Unique Visitors Per Month: 1,851,617 Link: https://www.themanual.com/outdoors/best-ski-and-snowboard-helmets/

Brand Editorial Coverage – January 2021

Outlet: Men’s Journal Product: Survey Helmet Unique Visitors Per Month: 4,020,230 Link: https://www.mensjournal.com/gear/best-new-gear-of-the-winter-outdoor-retailer-show-mens-journal/

Brand Editorial Coverage – January 2021

Outlet: SKI Magazine Issue: 2022 Gear Review Product: Lowdown Core 2 Circulation: 50,000

Brand Editorial Coverage – January 2021

Outlet: Self Online Product: Forefront 2 MIPS and Trace MIPS Helmets Unique Visitors Per Month: 7,456,551 Link: https://www.self.com/story/best-bike-helmets-for-women

Brand Editorial Coverage – January 2021

Outlet: The Manual Product: Signal MIPS Helmet Unique Visitors Per Month: 1,851,617 Link: https://www.themanual.com/outdoors/best-bike-helmets/

Brand Editorial Coverage – January 2021

Outlet: PEZ Cycling News Product: Attack Max Sunglasses Unique Visitors Per Month: 34,430 Link: https://pezcyclingnews.com/technspec/gear-break-defeet-stolengoat-shimano-michaelblann-smithoptics-giro/

Brand Editorial Coverage – January 2021

Outlet: The MTB Lab Product: Shift MAG Sunglasses and Engage Helmet Unique Visitors Per Month: 10,969 Link: https://themtblab.com/2021/01/smith-optics-2021-shift-mag-sunglasses-and-engage-helmet.html

Brand Editorial Coverage – January 2021

Outlet: Road.cc Product: Flywheel Sunglasses Unique Visitors Per Month: 1,333,327 Link: https://road.cc/content/feature/roadccs-best-cycling-clothing-year-202021-280095

Brand Editorial Coverage – January 2021

Outlet: Blister Product: Mainline Helmet Unique Visitors Per Month: 122,935 Link: https://blisterreview.com/gear-reviews/smith-mainline-helmet

Brand Editorial Coverage – January 2021

Outlet: Mountain Bike Rider Product: Attack Max Glasses and Squad XL Goggles Unique Visitors Per Month: 419,724 Link: https://www.mbr.co.uk/buyers_guide/best-mountain-bike-glasses-goggles-404234

Brand Editorial Coverage – January 2021

Outlet: Bike Perfect Product: Ruckus Sunglasses Unique Visitors Per Month: 229,436 Link: https://www.bikeperfect.com/features/best-mountain-bike-sunglasses

Brand Editorial Coverage – January 2021

Outlet: SRQ Magazine Product: Bike Helmets Unique Visitors Per Month: 9,032 Link: https://www.srqmagazine.com/articles/1443/The%20Outsiders:%20The%20Trailrunner/Off-Road%20Biker

Brand Editorial Coverage – January 2021

Outlet: Yahoo! Life Product: Attack Sunglasses Unique Visitors Per Month: 5,172,311 Link: https://www.yahoo.com/lifestyle/meet-newest-member-ugly-trend-050500962.html

Brand Editorial Coverage – January 2021

Outlet: Style of Sport Product: Wildcat Sunglasses Unique Visitors Per Month: 5,077 Link: https://www.styleofsport.com/back-in-black/#

Brand Editorial Coverage – January 2021

Outlet: BroBible Product: Guide's Choice Sunglasses Unique Visitors Per Month: 1,844,318 Link: https://brobible.com/gear/article/best-everyday-carry-2021/

Brand Editorial Coverage – January 2021

Outlet: BroBible Product: Guide's Choice Sunglasses Unique Visitors Per Month: 1,844,318 Link: https://brobible.com/gear/article/best-new-gear-2021-things-we-want/

Brand Editorial Coverage – January 2021

Outlet: Fly Gear Guide Product: Guide's Choice RX Sunglasses Unique Visitors Per Month: UNAVAILABLE Link: https://www.flygearguide.com/reviewarchive

Brand Editorial Coverage – January 2021

Outlet: Malakye Product: Smith x Aleck Named ISPO Winner Unique Visitors Per Month: 100,000 Link: https://www.malakye.com/news/11091/smith-x-aleck-drop-in-audio-system-named-ispo-2021-award-winner

Brand Editorial Coverage – January 2021

Outlet: SGB Media Product: Smith x Aleck Named ISPO Winner Unique Visitors Per Month: 30,887 Link: https://sgbonline.com/pressrelease/smith-x-aleck-drop-in-audio-system-named-2020-ispo-award-winner/

Brand Editorial Coverage – January 2021

Outlet: Shop-Eat-Surf Product: Smith x Aleck Named ISPO Winner Unique Visitors Per Month: 47,141 Link: https://shop-eat-surf.com/2021/01/smith-x-aleck-drop-in-audio-system-named-ispo-2020-award-winner/

Brand Editorial Coverage – January 2021

Outlet: Snow Industry News Product: Smith x Aleck Named ISPO Winner Unique Visitors Per Month: 5,000 Link: https://www.snowindustrynews.com/articles/2021/january/smith-x-aleck-audio-system-named-ispo-award-2021-win

Brand Editorial Coverage – January 2021

Outlet: Yahoo! Finance Product: Brands with lifetime warranties Unique Visitors Per Month: 4,849,968 Link: https://finance.yahoo.com/news/50-brands-lifetime-warranties-120008337.html

Brand Editorial Coverage – January 2021