Global Brand Editorial Coverage January 2023
January 2023 Brand Editorial Coverage
Total seen monthly circulation: + 115,578,308
Total seen circulation to date: + 115,578,308
SNOW
People Magazine – Squad Goggle – 3,431,878
Men’s Journal - 4D MAG Goggle - 3,531,241
The Telegraph - 4D MAG S Goggle - 25,999,949
Switchback Travel – 4D MAG Goggle – 1,445,384
Active - I/O MAG Goggle, Squad Goggle – 3,440,643
Travel 4 Life Blog - Glide Jr Helmet - 1,359
The Inertia - I/O MAG Goggle – 847,155
TripSavvy - I/O MAG Goggle, I/O MAG S Goggle – 4,488,480
Mountain Life Media - Survey Jr MIPS Helmet – 16,077
Mountain Weekly - Maze MIPS Helmet – 89,413
Blister - Nexus Helmet – 355,641
Switchback Travel – Nexus Helmet - 1,445,384
Travel + Leisure - Riot Goggle – 12,704,609
Snowboarding Profiles - Squad MAG Goggle - unavailable
The Manual - Allure MIPS Helmet – 1,907,055
High Life Plus – Nexus Helmet, 4D MAG S Goggle – unavailable
appPicker – Squad Goggle, Drift Goggle, Range Goggle – 83,503
Salut Bonjour – Mission, Holt, and Vantage Helmets – 1,974,535
El Confidencial – Mission and Holt Helmets – 33,044,838
Best Products – Summit & Holt Helmets – 2,749,916
WXFB Fox TV - Nexus Helmet, 4D MAG Goggle – 36,215
Central California Parent – Smith x Crayola Goggles – 617
REI Uncommon Path – Glide Jr Helmet, Grom Goggle – 14,932,516
BIKE/PERFORMANCE
Press Contact: Kate Gaeir
Off Road cc - Fuel V2 Goggle, Wildcat Sunglass - 1,474,576
The MTB Lab - Summit, Dispatch, Nexus, XC, Pursuit – 6,728
Singletrack World - Bobcat – 721,493
SUNGLASSES
Off-Piste Magazine – Bobcat – 41,513
Benedicto – Bobcat - unavailable
Running Insight – XC – 6,114
Fashion Bomb Daily - Flywheel – 64,868
Recoil - ChromaPop lens technology, Elite eyewear - 505,563
Adventure Rig - Bobcat – 7,591
The World Pursuit – Lowdown – 223,454
kate@akimbopr.com
I 206.334.0863
Outlet: People Magazine
Issue: January 30, 2023
Product: Squad Goggle
Circulation: 3,431,878
Brand Editorial Coverage – January 2023
Outlet: Men’s Journal
Product: 4D MAG Goggle
Unique Visitors Per Month: 3,531,241
Link: https://www.mensjournal.com/gear/best-new-gear-coolest-gadgets-week/
Brand Editorial Coverage – January 2023
Outlet: The Telegraph
Product: 4D MAG S Goggle
Unique Visitors Per Month: 25,999,949
Link: https://www.telegraph.co.uk/recommended/leisure/best-ski-goggles-sunglasses/
Brand Editorial Coverage – January 2023
Outlet: Switchback Travel
Product: 4D MAG Goggle
Unique Visitors Per Month: 1,445,384
Link: https://www.switchbacktravel.com/best-ski-goggles
Brand Editorial Coverage – January 2023
Outlet: Active
Product: I/O MAG Goggle, Squad Goggle
Unique Visitors Per Month: 3,440,643
Link: https://www.active.com/outdoors/articles/best-ski-goggles-review
Brand Editorial Coverage – January 2023
Outlet: Travel 4 Life Blog
Product: Glide Jr Helmet
Unique Visitors Per Month: 1,359
Link: https://travel4lifeblog.com/the-excellent-package-for-a-chilly-day-on-the-slopes/
Brand Editorial Coverage – January 2023
Outlet: The Inertia
Product: I/O MAG Goggle
Unique Visitors Per Month: 847,155
Link: https://www.theinertia.com/gear/best-snowboard-goggles/
Brand Editorial Coverage – January 2023
Outlet: TripSavvy
Product: I/O MAG Goggle, I/O MAG S Goggle
Unique Visitors Per Month: 4,488,480
Link: https://www.tripsavvy.com/best-ski-goggles-4172250
Brand Editorial Coverage – January 2023
Outlet: Mountain Life Media
Product: Survey Jr MIPS Helmet
Unique Visitors Per Month: 16,077
Link: https://www.mountainlifemedia.ca/2023/01/gear-shed-smith-survey-jr-mips-helmet/
Brand Editorial Coverage – January 2023
Outlet: Mountain Weekly
Product: Maze MIPS Helmet
Unique Visitors Per Month: 89,413
Link: https://mtnweekly.com/reviews/smith-maze-mips-helmet/
Brand Editorial Coverage – January 2023
Outlet: Blister
Product: Nexus Helmet
Unique Visitors Per Month: 355,641
Link: https://blisterreview.com/gear-reviews/stuff-we-like/stuff-we-like-january-2023
Brand Editorial Coverage – January 2023
Outlet: Switchback Travel
Product: Nexus Helmet
Unique Visitors Per Month: 1,445,384
Link: https://www.switchbacktravel.com/best-ski-helmets
Brand Editorial Coverage – January 2023
Outlet: Travel + Leisure
Product: Riot Goggle
Unique Visitors Per Month: 12,704,609
Link: https://www.travelandleisure.com/ski-goggles-sale-january-2023-7099793
Brand Editorial Coverage – January 2023
Outlet: Snowboarding Profiles
Product: Squad MAG Goggle
Unique Visitors Per Month: unavailable
Link: https://snowboardingprofiles.com/smith-squad-mag-review
Brand Editorial Coverage – January 2023
Outlet: The Manual
Product: I/O MAG Imprint 3D Goggle
Unique Visitors Per Month: 1,907,055
Link: https://www.themanual.com/outdoors/smith-io-mag-3d-goggle-review/
Brand Editorial Coverage – January 2023
Outlet: High Life Plus
Issue: Winter 2022/23
Product: Nexus Helmet, 4D MAG S Goggle
Circulation: unavailable
Brand Editorial Coverage – January 2023
Outlet: appPicker
Product: Squad Goggle, Drift Goggle, Range Goggle
UVPM: 83,503
Link: https://www.apppicker.com/goods/43447/best-ski-goggles-under-100#best-overall-smith-optics-squadandnbsp
Brand Editorial Coverage – January 2023
Outlet: Salut Bonjour
Product: Mission, Holt, and Vantage Helmets
UVPM: 1,974,535
Link: https://www.salutbonjour.ca/2023/01/21/les-10-meilleurs-casques-protecteurs-de-ski-pour-femmes-
Brand Editorial Coverage – January 2023
Outlet: El Confidencial
Product: Mission and Holt Helmets
UVPM: 33,044,838
Link: https://www.elconfidencial.com/decompras/lifestyle/2023-01-13/cascos-nieve-adultos-ninos_3556387/
Brand Editorial Coverage – January 2023
Outlet: Best Products
Product: Summit and Holt Helmets
UVPM: 2,749,916
Link: https://www.bestproducts.com/fitness/equipment/g1008/best-ski-snowboard-helmets
Brand Editorial Coverage – January 2023
Outlet: Carolina AM WFXB Fox TV
Product: Nexus Helmet, 4D MAG Goggle
UVPM: 36,215
Link: https://www.wfxb.com/2023/01/12/ski-trip-essentials-with-clay-abney/
Brand Editorial Coverage – January 2023
Outlet: Central California Parent
Issue: January 2023
Product: Smith x Crayola Collab
Circulation: 617
Brand Editorial Coverage – January 2023
Outlet: REI Uncommon Path
Product: Glide Jr Helmet and Grom Goggle
UVPM: 14,932,516
Link: https://www.rei.com/blog/snowsports/perfect-kit-for-cold-weather-skiing
Brand Editorial Coverage – January 2023
Outlet: Off Road cc
Product: Fuel V2 Goggle, Wildcat Sunglass
Unique Visitors Per Month: 1,474,576
Link: https://off.road.cc/content/buying/winter-mountain-biking-your-guide-to-riding-in-the-cold-11677
Brand Editorial Coverage – January 2023
Outlet: The MTB Lab
Product: Summit, Dispatch, Nexus, XC, Pursuit
Unique Visitors Per Month: 6,728
Link: https://themtblab.com/2023/01/outdoor-retailer-snow-2023-smith-optics-james-brand-and-boa.html
Brand Editorial Coverage – January 2023
Outlet: Singletrack World
Product: Bobcat
Unique Visitors Per Month: 721,493
Link: https://singletrackworld.com/2023/01/best-mountain-bike-glasses/
Brand Editorial Coverage – January 2023
Outlet: Off-Piste Magazine
Product: Bobcat
Unique Visitors Per Month: 41,513
Link: https://offpistemag.com/smith-bobcat-sunglasses/
Brand Editorial Coverage – January 2023
Outlet: Benedicto
Product: Bobcat
Unique Visitors Per Month: unavailable
Link: http://www.benedicto.co/
Brand Editorial Coverage – January 2023
Outlet: Running Insight
Product: XC
Unique Visitors Per Month: 6,114
Link: https://www.runninginsight.com/news-from-run-specialty-januarary-2023
Brand Editorial Coverage – January 2023
Outlet: Fashion Bomb Daily
Product: Flywheel
Unique Visitors Per Month: 58,160
Link: https://fashionbombdaily.com/kim-kardashian-donned-a-vintage-tee-and-269-smith-optics-sunglasses while cheering
Brand Editorial Coverage – January 2023
Outlet: Recoil
Product: ChromaPop lens technology, Elite eyewear
Unique Visitors Per Month: 505,563
https://www.recoilweb.com/looking-ahead-new-advancements-in-eye-protection-enhancement
178222.html Brand Editorial Coverage – January 2023
Link:
Outlet: Adventure Rig
Product: Bobcat
Unique Visitors Per Month: 7,591
Link: https://www.adventurerig.com/bobcat/
Brand Editorial Coverage – January 2023
Outlet: The World Pursuit
Product: Lowdown
Unique Visitors Per Month: 223,454
Link: https://theworldpursuit.com/what-to-wear-in-switzerland/
Brand Editorial Coverage – January 2023