Smith North America Brand Coverage Report - June 2020

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Brand Editorial Coverage June 2020 North America


Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

June 2020 Brand Editorial Coverage Total seen monthly circulation: + 152,950,922 Total seen circulation to date: + 602,264,924 BIKE/PERFORMANCE Off.Road.cc - Wildcat, Flywheel, Asana and Ruckus - 29,705,622 Powder Online - Attack MTB Sunglasses - 80,000 Bicycling Online - Flywheel Sunglasses -2,516,866 Feed The Habit - Wildcat - 34,553 Cycling Weekly - Wildcat - 2,200,000 How to Spend It Financial Times – Ruckus - 16,107,346 Evening Standard - Attack Max - 3,460,389 Shape Magazine – Attack – 2,500,000 Bicycling Online - Trace Helmet - 2,516,866 Gear Junkie - Forefront 2 Helmet - 475,534 Cycle Volta - Network Hi Vis Helmet - 2,002 Gear Institute - Network Hi Vis Helmet - 125,709 Sunset Online - Network Hi Vis Helmet - 244,322 Off.Road.cc - Mainline Helmet - 29,705,622 PinkBike - Mainline Helmet - 3,811,659 Bike Rumor - Mainline Helmet - 440,183 MTB Lab - Mainline Helmet - 10,969 Bike Biz - Mainline Helmet - 96,000 MTB-MAG.com - Mainline Helmet -129,275 Vital MTB - Mainline Helmet - 169,970

SUNGLASS Mountain Outlaw - Guide’s Choice – 550,000 Style of Sport - Haywire – 2,250 The World Pursuit - Lowdown 2 - 300,000 Organic Spa Magazine Online - Castaway – 1,200,000 Runner’s World Online - Uproar - 11,935,358 Business Insider – Redmond - 35,370,424 Heavy.com – Suncloud Voucher, Suncloud Hook – 4,195,658 OPTICAL 20/20 - Aegis Shield - 52,276 CORPORATE NEWS The Weekly - Smith supports PPE with Yeti Cycles – 120,000 Men’s Journal Online – Brands Committed to Racial & Social Justice – 4,600,000 CORPORATE NEWS- Committed To Retail Initiative Snowsports Industries America - Unavailable Malakye - 100,000 Shop Eat Surf - 47,141 SNEWS - 52,541 Angling Trade - 10,000 SGB Media - 30,887 Inside Outdoor - 29,500 Forecast Ski – 15,000 Outdoor Insight – 7,000


Outlet: Off.Road.cc Product: Wildcat, Flywheel, Asana and Ruckus Unique Visitors Per Month: 29,705,622 Link: https://off.road.cc/content/buying/the-best-glasses-for-mountain-bike-and-gravel-riding-top-glasses-reviewed-and-rated

Brand Editorial Coverage – June 2020


Outlet: Powder.com Product: Attack MTB Sunglasses Unique Visitors Per Month: 80,000 Link: https://www.powder.com/gear-locker/our-favorite-wraparound-shades-for-skiing-and-biking/

Brand Editorial Coverage – June 2020


Outlet: Bicycling Online Product: Flywheel Sunglasses Unique Visitors Per Month: 2,516,866 Link: https://www.bicycling.com/bikes-gear/a26810035/sunglasses-for-cyclists/

Brand Editorial Coverage – June 2020


Outlet: Feed The Habit Product: Wildcat Unique Visitors Per Month: 34,535 Link: https://www.activegearreview.com/running-gear-reviews/sport-sunglasses-running/smith-pinpoint-sunglasses-review/

Brand Editorial Coverage – June 2020


Outlet: Cycling Weekly Product: Wildcat Unique Visitors Per Month: 2,200,000 Link: https://www.cyclingweekly.com/reviews/glasses-goggles/smith-wildcat

Brand Editorial Coverage – June 2020


Outlet: Evening Standard Product: Attack Max Unique Visitors Per Month: 3,460,389 Link: https://www.standard.co.uk/shopping/esbest/health-fitness/fitness-wear/best-sports-sunglasses-a4477621.html

Brand Editorial Coverage – June 2020


Outlet: How to Spend It – Financial Times Product: Ruckus Unique Visitors Per Month: 16,107,346 Link: https://howtospendit.ft.com/health-fitness/208585-gear-up-for-your-run-commute-to-work

Brand Editorial Coverage – June 2020


Outlet: Shape Magazine Issue: June 2020 Product: Attack Circulation: 2,500,000

Brand Editorial Coverage – June 2020


Outlet: Bicycling Online Product: Trace Helmet Unique Visitors Per Month: 2,516,866 Link: https://www.bicycling.com/bikes-gear/a20012793/best-bike-helmets-reviews/

Brand Editorial Coverage – June 2020


Outlet: Gear Junkie Product: Forefront 2 Helmet Unique Visitors Per Month: 475,534 Link: https://gearjunkie.com/best-mountain-bike-helmet

Brand Editorial Coverage – June 2020


Outlet: Cycle Volta Product: Network Hi Vis Helmet Unique Visitors Per Month: 2,002 Link: https://www.cyclevolta.com/story/ebike-accessories/2020-fathers-day-gift-guide/

Brand Editorial Coverage – June 2020


Outlet: Gear Institute Product: Network Hi Vis Helmet Unique Visitors Per Month: 125,709 Link: https://gearinstitute.com/our-picks-for-the-best-outdoorsy-fathers-day-gifts/

Brand Editorial Coverage – June 2020


Outlet: Sunset Online Product: Network Hi Vis Helmet Unique Visitors Per Month: 244,322 Link: https://www.sunset.com/lifestyle/shopping/fathers-day-gifts-outdoors-hiking-camping#Easy%20Short%20from%20Goldwin

Brand Editorial Coverage – June 2020


Outlet: Off.Road.cc Product: Mainline Helmet Unique Visitors Per Month: 29,705,622 Link: https://off.road.cc/content/news/smith-optics-leak-photos-of-new-mainline-full-face-enduro-helmet-5997

Brand Editorial Coverage – June 2020


Outlet: PinkBike Product: Mainline Helmet Unique Visitors Per Month: 3,811,659 Link: https://www.pinkbike.com/news/new-full-face-smith-mainline-helmet-spotted.html

Brand Editorial Coverage – June 2020


Outlet: Bike Rumor Product: Mainline Helmet Unique Visitors Per Month: 440,183 Link: https://bikerumor.com/2020/06/16/rei-pre-order-gives-sneak-peak-at-upcoming-smith-mainline-mips-full-face-helmet/

Brand Editorial Coverage – June 2020


Outlet: MTB Lab Product: Mainline Helmet Unique Visitors Per Month: 10,969 Link: https://themtblab.com/2020/06/sneak-peek-smith-optics-mainline-mips-bike-helmet.html

Brand Editorial Coverage – June 2020


Outlet: Bike Biz Product: Mainline Helmet Unique Visitors Per Month: 96,000 Link: https://www.bikebiz.com/smith-launches-new-full-face-mainline-mtb-helmet/

Brand Editorial Coverage – June 2020


Outlet: MTB-MAG.com Product: Mainline Helmet Unique Visitors Per Month: 129,275 Link: https://www.mtb-mag.com/en/smith-launches-mainline-full-face-helmet/

Brand Editorial Coverage – June 2020


Outlet: Vital MTB Product: Mainline Helmet Unique Visitors Per Month: 169,970 Link: https://www.vitalmtb.com/news/press-release/Smith-Officially-Announces-Mainline-Full-Face-Helmet,3672

Brand Editorial Coverage – June 2020


Outlet: Mountain Outlaw Product: Guide’s Choice Unique Visitors Per Month: Unavailable Link: http://www.mtoutlaw.com/a-fish-story/

Brand Editorial Coverage – June 2020


Outlet: Style of Sport Product: Haywire ChromaPop Sunglasses Unique Visitors Per Month: 170 Link: https://www.styleofsport.com/tortoise-shades/#

Brand Editorial Coverage – June 2020


Outlet: The World Pursuit Product: Lowdown 2 Unique Visitors Per Month: 300,000 Link: https://theworldpursuit.com/europe-packing-list/#more-13018

Brand Editorial Coverage – June 2020


Outlet: Organic Spa Magazine Product: Castaway Unique Visitors Per Month: 3,773 Link: https://www.organicspamagazine.com/fathers-day-gift-guide/

Brand Editorial Coverage – June 2020


Outlet: Runner’s World Online Product: Uproar Unique Visitors Per Month: 11,935,358 Link: https://www.runnersworld.com/gear/a22095874/best-new-running-sunglasses-reviewed/

Brand Editorial Coverage – June 2020


Outlet: Business Insider Product: Redmond Unique Visitors Per Month: 35,370,424 Link: https://www.businessinsider.com/best-polarized-sunglasses

Brand Editorial Coverage – June 2020


Outlet: Heavy.com Product: Suncloud Voucher, Suncloud Hook Unique Visitors Per Month: 4,195,658 Link: https://heavy.com/outdoors/2019/04/best-sunglasses-for-fishing/

Brand Editorial Coverage – June 2020


Outlet: 20/20 Issue: June 2020 Product: Aegis Shield Circulation: 52,276

Brand Editorial Coverage – June 2020


Outlet: The Weekly Issue: June 16, 2020 Story: Smith supports PPE equipment with Yeti Cycles Circulation: 120,000

Brand Editorial Coverage – June 2020


Outlet: Men’s Journal Online Story: Brands Committed to Supporting Racial Equality and Social Justice Unique Visitors Per Month: 4,600,000 Link: https://www.mensjournal.com/adventure/outdoor-brands-stepping-up-to-support-racial-equality-and-social-justice/

Brand Editorial Coverage – June 2020


Outlet: Snowsports Industries America Story: Committed To Retail Initiative Unique Visitors Per Month: Unavailable Link: https://snowsports.org/sias-member-feature-smith-launches-committed-to-retail-sales-incentive-program/

Brand Editorial Coverage – June 2020


Outlet: Malakye Story: Committed To Retail Initiative Unique Visitors Per Month: 100,000 Link: https://www.malakye.com/news/10850/smith-launches-committed-to-retail-sales-incentive-program

Brand Editorial Coverage – June 2020


Outlet: Shop Eat Surf Story: Committed To Retail Initiative Unique Visitors Per Month: 47,141 Link: https://shop-eat-surf.com/2020/06/smith-launches-committed-to-retail-sales-incentive-program/

Brand Editorial Coverage – June 2020


Outlet: SNEWS Story: Committed To Retail Initiative Unique Visitors Per Month: 52,541 Link: https://nsmb.com/articles/caring-during-covid-19-how-outdoor-industry-helping-out-part-2/

Brand Editorial Coverage – June 2020


Outlet: Angling Trade Story: Committed To Retail Initiative Unique Visitors Per Month: 10,000 Link: https://www.anglingtrade.com/2020/06/17/smith-launches-committed-to-retail-sales-incentive-program/

Brand Editorial Coverage – June 2020


Outlet: SGB Media Story: Committed To Retail Initiative Unique Visitors Per Month: 30,887 Link: https://sgbonline.com/pressrelease/smith-launches-committed-to-retail-sales-incentive-program/

Brand Editorial Coverage – June 2020


Outlet: Inside Outdoor Story: Committed To Retail Initiative Unique Visitors Per Month: 29,500 Link: https://insideoutdoor.com/smith-launches-committed-to-retail-incentive-program/

Brand Editorial Coverage – June 2020


Outlet: Forecast Ski Story: Committed To Retail Initiative Unique Visitors Per Month: 15,000 Link: http://forecastski.com/smith-launches-retail-incentive-program/

Brand Editorial Coverage – June 2020


Outlet: Outdoor Insight Issue: Summer 2020 Story: Committed To Retail Initiative Circulation: 7,000

Brand Editorial Coverage – June 2020


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