Global Brand Editorial Coverage June 2021
June 2021 Brand Editorial Coverage
Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863
Total seen monthly circulation: + 42,602,570 Total seen circulation to date: + 606,272,660 BIKE/PERFORMANCE Beta MTB - Smith x Rapha Forefront 2 Helmet – 39,163 Bike Radar - Smith x Rapha Forefront 2 Helmet - 2,500,000 Bike Rumor - Smith x Rapha Forefront 2 Helmet - 494,020 Canadian MTB - Smith x Rapha Forefront 2 Helmet – 25,000 Cyclist Magazine - Smith x Rapha Forefront 2 Helmet - 1,416,264 Pinkbike - Smith x Rapha Forefront 2 Helmet - 3,811,659 The MTB Lab - Smith x Rapha Forefront 2 Helmet - 10,969 VeloNews - Smith x Rapha Forefront 2 Helmet - 37,043 Gear Patrol - Smith x Rapha Forefront 2 Helmet - 3,786,526 Men’s Journal Online - Smith x Rapha Forefront 2 Helmet - 4,600,000 Singletrack World - Smith x Rapha Forefront 2 Helmet - 1,474,107 Uncrate - Smith x Rapha Forefront 2 Helmet – 794,492 Treeline Review - Forefront 2 Helmet – 5,000 IMB Magazine – Forefront 2 Helmet, Squad Goggles – 46,886 Road Bike Radar - Express MIPS Helmet - 588,433 Weelz.fr – Express Helmet – 100,000 Life in the Saddle – Express Helmet - Unavailable Tour Magazine – Shift MAG – 52,003 Wall Street Journal Online - Shift MAG Sunglasses - 33,472,476* Wall Street Journal - Shift MAG Sunglasses - 2,200,000 Believe in the Run - Ruckus Sunglasses – 283,045 Gear Patrol - Attack MAG Max - 3,786,526 InStyle Russia – Attack MAG – 135,000 Outside Bozeman – Parallel 2 - 32,676
*Only 10% of total circulation used
SUNGLASS Gear Patrol - Roam and Lowdown Steel - 3,786,526 Chicago Tribune - Barra Sunglasses – 10,018,780* Freeskier - Guide’s Choice - 70,000 FISHING Popular Mechanics – Guide’s Choice - 6,277,768 Field & Stream Online - Basecamp ChromaPop Sunglasses - 1,551,119 Angling Trade - Guide’s Choice XL - 10,000 Mid Current - Guide’s Choice XL – 41,263 Ducks Unlimited - Elite Sunglasses - 187,091
SNOW SKI Magazine- Roam and Lowdown Steel – 93,964
Outlet: Beta MTB Product: Smith x Rapha Forefront 2 Helmet Unique Visitors Per Month: 39,163 Link: https://www.betamtb.com/gear/apparel/rapha-launches-first-mountain-bike-collection/
Brand Editorial Coverage – June 2021
Outlet: Bike Radar Product: Smith x Rapha Forefront 2 Helmet Unique Visitors Per Month: 2,500,000 Link: https://www.bikeradar.com/news/rapha-performance-trailwear/
Brand Editorial Coverage – June 2021
Outlet: Bike Rumor Product: Smith x Rapha Forefront 2 Helmet Unique Visitors Per Month: 494,020 Link: https://bikerumor.com/2021/06/03/all-new-rapha-performance-trailwear-for-mtb-might-be-their-best-kit-yet/
Brand Editorial Coverage – June 2021
Outlet: Canadian MTB Product: Smith x Rapha Forefront 2 Helmet Unique Visitors Per Month: 25,000 Link: https://cyclingmagazine.ca/mtb/first-look-rapha-trail-mtb-kit/
Brand Editorial Coverage – June 2021
Outlet: Cyclist Magazine Product: Smith x Rapha Forefront 2 Helmet Unique Visitors Per Month: 1,416,264 Link: https://www.cyclist.co.uk/rapha/9701/rapha-launches-performance-trailwear-mountain-bike-range
Brand Editorial Coverage – June 2021
Outlet: Pinkbike Product: Smith x Rapha Forefront 2 Helmet Unique Visitors Per Month: 3,811,659 Link: https://www.pinkbike.com/news/first-look-rapha-releases-new-line-of-mtb-apparel.html
Brand Editorial Coverage – June 2021
Outlet: The MTB Lab Product: Smith x Rapha Forefront 2 Helmet Unique Visitors Per Month: 10,969 Link: https://themtblab.com/2021/06/introducing-the-rapha-mountain-bike-performance-trailwear-lineup.html
Brand Editorial Coverage – June 2021
Outlet: VeloNews Product: Smith x Rapha Forefront 2 Helmet Unique Visitors Per Month: 37,043 Link: https://www.velonews.com/gear/apparel-accessories/rapha-goes-baggy-with-performance-trailwear/
Brand Editorial Coverage – June 2021
Outlet: Gear Patrol Product: Smith x Rapha Forefront 2 Helmet Unique Visitors Per Month: 3,786,526 Link: https://www.gearpatrol.com/outdoors/a36595260/rapha-performance-trailwear/
Brand Editorial Coverage – June 2021
Outlet: Men’s Journal Online Product: Smith x Rapha Forefront 2 Helmet Unique Visitors Per Month: 4,600,000 Link: https://www.mensjournal.com/gear/rapha-performance-trailwear/?utm_source=postup&utm_medium=email&em_ha
Brand Editorial Coverage – June 2021
Outlet: Singletrack World Product: Smith x Rapha Forefront 2 Helmet Unique Visitors Per Month: 1,474,107 Link: https://singletrackworld.com/2021/06/rapha-launch-mtb-trailwear/
Brand Editorial Coverage – June 2021
Outlet: Uncrate Product: Smith x Rapha Forefront 2 Helmet Unique Visitors Per Month: 794,492 Link: https://uncrate.com/rapha-performance-trailwear-collection/
Brand Editorial Coverage – June 2021
Outlet: Treeline Review Product: Forefront 2 Helmet Unique Visitors Per Month: 5,000 Link: https://www.treelinereview.com/gearreviews/best-mountain-biking-helmets
Brand Editorial Coverage – June 2021
Outlet: IMB Magazine Issue: May/June 2021 Product: Forefront 2 Helmet, Squad Goggles Circulation: 46,886
Brand Editorial Coverage – June 2021
Outlet: Road Bike Rider Product: Express MIPS Helmet Unique Visitors Per Month: 588,433 Link: https://www.roadbikerider.com/smith-optics-express-commuter-helmet-review/
Brand Editorial Coverage – June 2021
Outlet: Weelz.fr Product: Express Helmet Unique Visitors Per Month: 100,000 Link: https://www.weelz.fr/fr/nouveautes-casque-velo-urbain-printemps-2021/
Brand Editorial Coverage – June 2021
Outlet: Life in the Saddle Product: Express Helmet Unique Visitors Per Month: Unavailable Link: https://www.lifeinthesaddle.cc/2021/06/review-smith-express-mips-urban-cycle-helmet.html
Brand Editorial Coverage – June 2021
Outlet: Tour Magazin Issue: July 2021 Product: Shift MAG Circulation: 52,003
Brand Editorial Coverage – June 2021
Outlet: Believe in the Run Product: Ruckus Sunglasses Unique Visitors Per Month: 283,045 Link: https://www.believeintherun.com/best-running-sunglasses/
Brand Editorial Coverage – June 2021
Outlet: Gear Patrol Product: Attack MAG Max Unique Visitors Per Month: 3,786,526 Link: https://www.gearpatrol.com/fitness/g36802931/best-running-sunglasses/
Brand Editorial Coverage – June 2021
Outlet: InStyle Russia Issue: July 2021 Product: Attack MAG Circulation: 135,000
Brand Editorial Coverage – June 2021
Outlet: Wall Street Journal Online Product: Shift MAG Sunglasses Unique Visitors Per Month: 33,472,476 Link: https://www.wsj.com/articles/sports-sunglasses-2021-5-of-the-best-for-cycling-running-and-more-11623257
Brand Editorial Coverage – June 2021
Outlet: Wall Street Journal Issue: June 12, 2021 Product: Shift MAG Sunglasses Circulation: 2,200,000
Brand Editorial Coverage – June 2021
Outlet: Outside Bozeman Issue: Summer 2021 Product: Parallel 2 Sunglasses Circulation: 32,676
Brand Editorial Coverage – June 2021
Outlet: Gear Patrol Product: Roam and Lowdown Steel Unique Visitors Per Month: 3,786,526 Link: https://www.gearpatrol.com/outdoors/a36028027/ultimate-hiking-kit-hydro-flask-day-escape/
Brand Editorial Coverage – June 2021
Outlet: Chicago Tribune Product: Barra Sunglass Unique Visitors Per Month: 1,018,780 Link: https://www.chicagotribune.com/consumer-reviews/sns-bestreviews-travel-what-to-pack-for-national-park-trip-2021
Brand Editorial Coverage – June 2021
Outlet: Popular Mechanics Online Product: Guide’s Choice Unique Visitors Per Month: 6,277,768 Link: https://www.popularmechanics.com/adventure/outdoors/a35972553/how-to-fly-fishing/
Brand Editorial Coverage – June 2021
Outlet: Field & Stream Online Product: Basecamp ChromaPop Sunglasses Unique Visitors Per Month: 1,551,119 Link: https://www.fieldandstream.com/outdoor-gear/best-polarized-sunglasses/
Brand Editorial Coverage – June 2021
Outlet: Angling Trade Product: Guide’s Choice XL Unique Visitors Per Month: 10,000 Link: https://www.anglingtrade.com/2021/06/22/new-guides-choice-xl-sunglasses-from-smith/
Brand Editorial Coverage – June 2021
Outlet: MidCurrent Product: Guide’s Choice XL Unique Visitors Per Month: 41,263 Link: https://midcurrent.com/2021/06/27/smith-launches-guides-choice-xl-sunglasses/
Brand Editorial Coverage – June 2021
Outlet: Ducks Unlimited Product: Elite Sunglasses Unique Visitors Per Month: 187,091 Link: https://www.ducks.org/hunting/waterfowl-hunting-gear/2021-fathers-day-gift-guide
Brand Editorial Coverage – June 2021
Outlet: Freeskier Product: Guide's Choice Unique Visitors Per Month: 70,000 Link: https://freeskier.com/stories/fly-fishing-essentials
Brand Editorial Coverage – June 2021
Outlet: SKI Magazine Online Product: Squad Goggle Unique Visitors Per Month: 93,964 Link: https://www.skimag.com/gear/best-ski-goggles-under-100-dollars
Brand Editorial Coverage – June 2021