Smith North America Brand Coverage Report - November 2020

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Brand Editorial Coverage November 2020 North America


November 2020 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 124,147,067 Total seen circulation to date: + 968,915,826 Snow Best Products - 4D MAG Goggles - 3,757,208 Best Products - Squad MAG Goggles - 3,757,208 Blister - Various Goggles and Helmets - 122,935 Departures - I/O MAG Goggles – 450,000 Forbes - Network Helmet - 29,788,885 Gear Junkie - Icon Helmet - 475,534 Gear Institute - 4D MAG Goggles - 643,329 Gear Patrol - Squad MAG Goggles - 3,786,526 Men’s Health - 4D MAG Goggles - 19,487,549 Men’s Health - Squad MAG Goggles - 19,487,549 Women’s Health - Squad MAG Goggles - 21,066,853 Style of Sport - Smith x DOC Squad XL Goggles - 5,077 T3.com - Squad MAG Goggles – 6,424,087 Gear Patrol – Squad MAG, 4D MAG Goggles - 3,786,526 Treeline Review – Vantage Helmet – 2,500 Treeline Review – I/O Goggle – 2,500 Departures - Daredevil Goggles – 450,000 Snowboarder – Squad MAG Goggle – 52,140 Independent Online – I/O MAG, 4D MAG Goggle - 5,382,679 Mpora – Squad MAG Goggle - 88,610

Bike Blister Review - Forefront 2 Helmet & Attack MAG MTB Sunglasses - 122,935 Cool Hunting - Attack MAG Sunglasses – 82,272 Singletracks - Lowdown 2 CORE Sunglasses - 945,000 Singletracks - Mainline Helmet - 945,000 VeloNews – Forefront 2 Helmet - 37,043 NSMB.com - Wildcat Sunglasses - 481,674 Triathlete - Ruckus Sunglasses - 151,908 VeloNews - Ruckus Sunglasses - 37,043 Mpora – Wildcat Sunglass - 88,610 MapMyRun – Signal Helmet - Unavailable Sunglasses My Life On and Off the Guest List - Eastbank CORE Sunglasses - Unavailable Outside Magazine - Lowdown 2 CORE Sunglasses - 687,834 Outside Online - Lowdown 2 CORE Sunglasses - 1,107,374 VUE Magazine - Caravan MAG Sunglasses - 30,000 Busted Wallet – Eastbank Sunglasses – 6,262 BoatUS.com – Techlite Lenses - 359,276 Corporate News Shop Eat Surf - Smith Q3 Results - 47,141


Outlet: Best Products Product: 4D MAG Goggles Unique Visitors Per Month: 3,757,208 Link: https://www.bestproducts.com/fitness/equipment/g487/best-mens-womens-ski-goggles/

Brand Editorial Coverage – November 2020


Outlet: Best Products Product: Squad MAG Goggles Unique Visitors Per Month: 3,757,208 Link: https://www.bestproducts.com/fitness/equipment/g487/best-mens-womens-ski-goggles/

Brand Editorial Coverage – November 2020


Outlet: Blister Review Issue: 20/21 Winter Buyer’s Guide Product: Various Goggles and Helmets Circulation: 122,935

Brand Editorial Coverage – November 2020


Outlet: Departures Product: I/O MAG Goggles Unique Visitors Per Month: 450,000 Link: https://www.departures.com/fashion/best-winter-snowboarding-gear

Brand Editorial Coverage – November 2020


Outlet: Forbes Product: Network Helmet Unique Visitors Per Month: 29,788,885 Link: https://www.forbes.com/sites/billroberson/2020/11/05/decades-of-sometimes-bizarre-research-makes-mips-equipp

Brand Editorial Coverage – November 2020


Outlet: Gear Junkie Product: Icon Helmet Unique Visitors Per Month: 475,534 Link: https://gearjunkie.com/twia-11-02-2020

Brand Editorial Coverage – November 2020


Outlet: Gear Institute Product: 4D MAG Goggles Unique Visitors Per Month: 643,329 Link: https://gearinstitute.com/early-edition-holiday-gift-guide-for-outdoor-adventurers/

Brand Editorial Coverage – November 2020


Outlet: Gear Patrol Product: Squad MAG Goggles Unique Visitors Per Month: 3,786,526 Link: https://www.gearpatrol.com/outdoors/a34550053/smith-squad-mag-goggles/

Brand Editorial Coverage – November 2020


Outlet: Men’s Health Product: 4D MAG Goggles Unique Visitors Per Month: 19,487,549 Link: https://www.menshealth.com/technology-gear/g34646283/top-mens-womens-ski-goggles

Brand Editorial Coverage – November 2020


Outlet: Men’s Health Product: Squad MAG Goggles Unique Visitors Per Month: 19,487,549 Link: https://www.menshealth.com/technology-gear/g34646283/top-mens-womens-ski-goggles

Brand Editorial Coverage – November 2020


Outlet: Women’s Health Product: Squad MAG Goggles Unique Visitors Per Month: 21,066,853 Link: https://www.womenshealthmag.com/life/g34356260/12-gifts-thatll-thrill-the-everyday-adventurer/

Brand Editorial Coverage – November 2020


Outlet: Style of Sport Product: Smith x DOC Squad XL Goggles Unique Visitors Per Month: 5,077 Link: https://www.styleofsport.com/what-an-orangement/#

Brand Editorial Coverage – November 2020


Outlet: T3.com Product: Squad MAG Goggles Unique Visitors Per Month: 6,424,087 Link: https://www.t3.com/us/features/best-ski-goggles

Brand Editorial Coverage – November 2020


Outlet: Gear Patrol Product: Squad MAG, 4D MAG Goggles Unique Visitors Per Month: 3,786,526 Link: https://www.gearpatrol.com/outdoors/g34553909/smith-optics-holiday-gift-guide/

Brand Editorial Coverage – November 2020


Outlet: Treeline Review Product: Vantage Helmet Unique Visitors Per Month: 2,500 Link: https://www.treelinereview.com/gearreviews/best-ski-helmets

Brand Editorial Coverage – November 2020


Outlet: Treeline Review Product: I/O Goggle Unique Visitors Per Month: 2,500 Link: https://www.treelinereview.com/gearreviews/best-ski-goggles

Brand Editorial Coverage – November 2020


Outlet: Departures Product: Daredevil Goggles Unique Visitors Per Month: 450,000 Link: https://www.departures.com/lifestyle/shopping/luxury-family-winter-accessories

Brand Editorial Coverage – November 2020


Outlet: Snowboarder Product: Squad MAG Goggles Unique Visitors Per Month: 52,140 Link: https://www.snowboarder.com/news/introducing-the-smith-squad-mag-2/

Brand Editorial Coverage – November 2020


Outlet: Independent Online Product: I/O MAG, 4D MAG Goggles Unique Visitors Per Month: 5,382,679 Link: https://www.independent.co.uk/extras/indybest/outdoor-activity/winter-sports/best-ski-goggles-womens-mens-b17

Brand Editorial Coverage – November 2020


Outlet: Mpora Product: Squad MAG Goggle Unique Visitors Per Month: 88,610 Link: https://mpora.com/skiing/smith-squad-mag-goggles-review/

Brand Editorial Coverage – November 2020


Outlet: Blister Review Product: Smith Forefront 2 Helmet & Attack MAG MTB Glasses Unique Visitors Per Month: 122,935 Link: https://blisterreview.com/gear-reviews/smith-forefront-2-helmet-attack-mag-mtb-glasses

Brand Editorial Coverage – November 2020


Outlet: Cool Hunting Product: Attack MAG Sunglasses Unique Visitors Per Month: 53,216 Link: https://coolhunting.com/design/winter-biking-apparel-accessories/

Brand Editorial Coverage – November 2020


Outlet: Singletracks Product: Lowdown 2 CORE Sunglasses Unique Visitors Per Month: 945,000 Link: https://www.singletracks.com/singletracks/eco-friendly-mountain-bike-gear-product-picks/?utm_source=email&utm

Brand Editorial Coverage – November 2020


Outlet: Singletracks Product: Mainline Helmet Unique Visitors Per Month: 945,000 Link: https://www.singletracks.com/singletracks/eco-friendly-mountain-bike-gear-product-picks/?utm_source=email&utm

Brand Editorial Coverage – November 2020


Outlet: VeloNews Product: Forefront 2 Helmet Unique Visitors Per Month: 37,043 Link: https://www.velonews.com/gear/mountain-gear/smith-forefront-2-helmet-what-i-love-what-bugs-me

Brand Editorial Coverage – November 2020


Outlet: NSMB.com Product: Wildcat Sunglasses Unique Visitors Per Month: 481,674 Link: https://nsmb.com/articles/all-small-things/#article-comments

Brand Editorial Coverage – November 2020


Outlet: Triathlete Product: Ruckus Sunglasses Unique Visitors Per Month: 151,908 Link: https://www.triathlete.com/gear/bike/zinn-test-sunglasses-tested-for-uv-polarization-and-clarity/

Brand Editorial Coverage – November 2020


Outlet: VeloNews Product: Ruckus Sunglasses Unique Visitors Per Month: 37,043 Link: https://www.velonews.com/gear/apparel-accessories/zinn-test-sunglasses-tested-for-uv-polarization-and-clarity/

Brand Editorial Coverage – November 2020


Outlet: Mpora Product: Wildcat Sunglass Unique Visitors Per Month: 88,610 Link: https://mpora.com/skiing/smith-wildcat-sunglasses-review/

Brand Editorial Coverage – November 2020


Outlet: MapMyRun.com Product: Signal Helmet Unique Visitors Per Month: Unavailable Link: https://blog.mapmyrun.com/best-bike-helmets-under-100/

Brand Editorial Coverage – November 2020


Outlet: My Life On and Off The Guest List Product: Eastbank CORE Sunglasses Unique Visitors Per Month: Unavailable Link: https://mylifeonandofftheguestlist.com/2020/11/27/giving-tuesday-2020-celebrating-brands-with-heart/

Brand Editorial Coverage – November 2020


Outlet: Outside Magazine Issue: December 2020 Product: Lowdown 2 CORE Sunglasses Circulation: 687,834

Brand Editorial Coverage – November 2020


Outlet: Outside Online Product: Lowdown 2 CORE Sunglasses Unique Visitors Per Month: 1,107,374 Link: https://www.outsideonline.com/2418584/best-ocean-addict-gifts-2020

Brand Editorial Coverage – November 2020


Outlet: VUE Magazine Issue: Holiday 2020 Product: Caravan MAG Sunglasses Circulation: 30,000

Brand Editorial Coverage – November 2020


Outlet: Busted Wallet Product: Eastbank Sunglasses Unique Visitors Per Month: 6,262 Link: https://bustedwallet.com/holiday-gift-guide-for-adventurers

Brand Editorial Coverage – November 2020


Outlet: BoatUS.com Product: Techlite Lenses Unique Visitors Per Month: 359,276 Link: https://www.boatus.com/expert-advice/expert-advice-archive/2020/september/the-importance-of-sunglasses

Brand Editorial Coverage – November 2020


Outlet: Shop Eat Surf Product: Smith Q3 Results Unique Visitors Per Month: 47,141 Link: https://shop-eat-surf.com/2020/11/good-news-for-smith-in-q3/

Brand Editorial Coverage – November 2020


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