Smith Global Brand Coverage Report - November 2022

November 2022 Brand Editorial Coverage

Total seen monthly circulation: + 344,916,905

Total seen circulation to date: + 2,112,431,725

SNOW

King Snow - Squad MAG Goggle – 4,358

Travel Nibble - Smith x Crayola Collab - unavailable

Insider - Altus Helmet – 40,793,273

Gear Patrol - Mission MIPS Helmet – 5,310,831

Fox News Denver - Level Helmet 2,448,194

ABC News - Level Helmet - 892,390

New England Ski Journal - 4D MAG Goggle – 12,215

The Manual - I/O MAG Goggle - 2,160,828

The Strategist – I/O MAG Collection - 14,540,253

duPont Registry – 4D MAG S Goggle- 169,499

4D MAG S & I/O MAG XL Goggles, Wildcat - 46,702,861

One Two Ski - Smith x Crayola Collab - unavailable

Snowboard Mag – Squad XL Goggle - 60,000

Snowboard Mag Online - Squad XL Goggle – 29,125

Snowboard Mag - I/O MAG Goggle – 60,000

Snowboard Mag - High Fives Maze Helmet and Squad XL Goggle – 60,000

Snowboard Mag – Squad MAG Goggle and Code Helmet - 60,000

Snowboard Mag – Squad Goggle and Grom Goggle- 60,000

SNOW continued

People Magazine - Squad Goggle – 3,431,878

Style of Sport - Survey MIPS Helmet – unavailable

Outside Magazine - Nexus Helmet, 4D MAG S Goggle – 676,966

Forecast Ski Journal – Nexus Helmet – 5,900

New York Post – Smith Ski Helmets – 68,714,242

SKI Canada – Gogglesoc and Bobcat Sunglasses – 100,000

BIKE / PERFORMANCE

The Red Bulletin - Squad MTB Goggle – 425,615

Dirt Bike - Smith Goggle History – 87,048

Sweet Cyclists - Ignite Helmet & Bobcat Sunglasses - 13,875

Canadian Cycling Magazine - Zip Jr & Wilder Jr Helmets - 317,549

Cool Things – Express MIPS – 107,426

SUNGLASS

Travel + Leisure - Guide’s Choice - 12,704,609

Sportstyle – XC - 7,500

Vue - Leadout Pivlock – 10,189

Grungy Gentleman - Eastbank Metal & Rockaway – 35,500

PopSugar - Eastbank Core – 9,928,294

House of Coco - Bobcat & Embark – 38,547

The Gear Loop - Embark – 90,150

Snowboard Mag – Embark - 60,000

The World Pursuit - Lowdown 2 - 235,425

Midcurrent – Guide’s Choice & Redding – 34,184

iRunFar – Poinpoint – 190,889

November 2022 Brand Editorial Coverage

Total seen monthly circulation: + 344,916,905

Total seen circulation to date: + 2,112,431,725

OPTICAL

Runner’s World – Uplift RX – 473,809

Runner’s World Online - Uplift RX – 5,893,026

CORPORATE NEWS – I/O MAG Imprint 3D wins TIME’s List of Best Inventions 2022

Malakye - I/O MAG Imprint 3D Goggle - 56,917

Outdoor Sportswire - I/O MAG Imprint 3D Goggle - 7,302

Snow Industry News - I/O MAG Imprint 3D Goggle - 18,702

Shop Eat Surf - I/O MAG Imprint 3D Goggle - 26,732

Inside Outdoor - I/O MAG Imprint 3D Goggle - 40,000

Snow Brains - I/O MAG Imprint 3D Goggle - 550,000

CORPORATE NEWS – HP Partnership & I/O MAG Imprint 3D Goggle**

Yahoo! Finance - 46,342,962

OCLC – 5,205,140

3D Printing Industry – 211,569

Make Parts First – 14,852

Business News This Week - 113,263

Printed Electronics Now – 4,204

Silicon Espana – 29,265

3Druck – 54,624

3DPrint.com – 136,419

Manufacturing Tomorrow – 22,599

Sign & POP World - 666

3D-Prints.com – 1,488

Nanjixiong.com – 12,919

**Not included in clippings/circulation totals

Outlet: TIME Online

Product: I/O MAG Imprint 3D Goggle

Unique Visitors Per Month: 21,116,650

Link: https://time.com/collection/best-inventions-2022/6229823/smithimprint/

Outlet: Wall Street Journal Online

Product: I/O MAG Imprint 3D Goggle

Unique Visitors Per Month: 34,216,080

Link: https://www.wsj.com/articles/best-ski-goggles-11669066612?st=dg7svxc1bkpq4zy&reflink=desktopwebshare_permalink

Outlet: Wall Street Journal

Issue: November 26, 2022

Product: I/O MAG Imprint 3D Goggle

Circulation: 698,413

Outlet: Travel + Leisure

Product: I/O MAG Imprint 3D Goggle, Vantage Helmet

Unique Visitors Per Month: 12,704,609

Link: https://www.travelandleisure.com/best-gifts-for-skiers-6830372

Outlet: Field Mag

Product: I/O MAG Imprint 3D Goggle

Unique Visitors Per Month: 255,869

Link: https://www.fieldmag.com/gear-guide

Outlet: King Snow

Product: Squad MAG Goggle

Unique Visitors Per Month: 4,358

Link: https://kingsnowmag.com/2023-smith-squad-mag-goggle-whats-good-review/

Outlet: Travel Nibble

Product: Smith x Crayola Collab

Unique Visitors Per Month: unavailable

Link: https://www.travelnibble.com/style-grooming/editors-picks-november-2022/

Outlet: Insider

Product: Altus Helmet

Unique Visitors Per Month: 40,793,273

Link: https://www.insider.com/guides/health/fitness/best-ski-gear

Outlet: Gear Patrol

Product: Mission MIPS Helmet

Unique Visitors Per Month: 5,310,831

Link: https://www.gearpatrol.com/outdoors/a41757719/ski-helmet/

Outlet: Fox News Denver

Product: Level Helmet

Unique Visitors Per Month: 2,448,194

Link: https://kdvr.com/reviews/br/sports-fitness-br/snow-sports-br/best-snowboard-helmet/

Outlet: ABC News

Product: Level Helmet

Unique Visitors Per Month: 892,390

Link: https://www.wate.com/reviews/br/sports-fitness-br/snow-sports-br/best-snowboard-helmet/

Outlet: New England Ski Journal

Product: 4D MAG S Goggle

Unique Visitors Per Month: 12,215

Link: https://www.skijournal.com/the-gear-you-need-to-start-the-2022-23-skiing-and-riding-season/

Outlet: The Manual

Product: I/O MAG Goggle

Unique Visitors Per Month: 2,160,828

Link: https://www.themanual.com/outdoors/best-ski-gear-awards/

Outlet: The Strategist

Product: I/O MAG Goggle Collection

Unique Visitors Per Month: 14,540,253

Link: https://nymag.com/strategist/article/best-ski-goggles.html

Outlet: duPont Registry

Product: 4D MAG S Goggle

Unique Visitors Per Month: 169,499

Link: https://blog.dupontregistry.com/the-lifestyle/gear/geard-winterized/

Outlet: Travel + Leisure

Product: Vantage Helmet & 4D MAG Goggle

Unique Visitors Per Month: 12,704,609

Link: https://www.travelandleisure.com/what-to-pack-for-a-ski-trip-6823629

Outlet: The Manual

Product: Scout Helmet

Unique Visitors Per Month: 2,160,828

Link: https://www.themanual.com/outdoors/best-snowboarding-gear-awards/

Outlet: Men’s Journal

Product: Mission Helmet, Holt Helmet & Vantage Helmet

Unique Visitors Per Month: 3,531,214

Link: https://www.mensjournal.com/gear/ski-and-snowboard-helmets/

Outlet: Yahoo! Life

Product: Mission Helmet, Holt Helmet & Vantage Helmet

Unique Visitors Per Month: 39,882,505

Link: https://www.yahoo.com/lifestyle/best-ski-snowboard-helmets-wear-180244222.html

Outlet: CNET

Product: Survey Helmet, Code Helmet, 4D MAG S Goggle, I/O MAG XL Goggle, Wildcat Sunglasses

Unique Visitors Per Month: 46,702,861

Link: https://www.cnet.com/tech/mobile/best-high-tech-ski-gear-for-2022-2023/

Outlet: One Two Ski

Product: Smith x Crayola Collab

Unique Visitors Per Month: unavailable

Link: http://onetwoski.blogspot.com/2022/11/practicality-or-panache-perfect.html

Outlet: Snowboard Mag

Issue: Winter 2022/23

Product: Squad XL Goggle

Circulation: 60,000

Outlet: Snowboard Mag Online

Product: Squad XL Goggle

Unique Visitors Per Month: 29,125

Link: https://snowboardmag.com/stories/gear-reviews/inside-the-pro-model-a-look-at-zeb-powell-signature goggles

Outlet: Snowboard Mag

Issue: Winter 2022/23

Product: I/O MAG Goggle

Circulation: 60,000

Outlet: Snowboard Mag

Issue: Winter 2022/23

Product: High Fives Maze Helmet and Squad XL Goggle

Circulation: 60,000

Outlet: Snowboard Mag

Issue: Winter 2022/23

Product: Squad MAG Goggle and Code Helmet

Circulation: 60,000

Outlet: Snowboard Mag

Issue: Winter 2022/23

Product: Squad Goggle and Grom Goggle

Circulation: 60,000

Outlet: People

Product: Squad Goggle

Unique Visitors Per Month: 3,431,878

Link: https://people.com/best-gifts-for-men-6753375

Outlet: Style of Sport

Product: Survey MIPS Helmet

Unique Visitors Per Month: unavailable

Link: https://www.styleofsport.com/goggle-heads/

Outlet: Outside Magazine

Issue: 2023 Gear Guide

Product: 4D MAG S Goggle, Nexus Helmet

Circulation: 676,966

Outlet: Forecast Ski Journal

Product: Nexus Helmet

Unique Visitors Per Month: 5,900

Link: https://forecastski.com/smith-nexus-mips-helmet-review/

Outlet: New York Post

Product: Ski Helmets

Unique Visitors Per Month: 68,714,242

Link: https://nypost.com/article/best-ski-and-snowboard-helmets-per-experts/

Outlet: SKI Canada

Issue: 2022/23 Gear Guide

Product: Bobcat Sunglass, Gogglesoc

Circulation: 100,000

Outlet: The Red Bulletin

Product: Squad MTB Goggle

Unique Visitors Per Month: 425,615

Link: https://issuu.com/redbulletin.com/docs/1122_us_lowres

Outlet: Dirt Bike

Product: Smith Goggle History

Unique Visitors Per Month: 87,048

Link: https://dirtbikemagazine.com/the-weekly-feed-2023-ktm-300xc-build-this-thing-is-radical/

Outlet: Sweet Cyclists

Product: Ignite Helmet & Bobcat Sunglasses

Unique Visitors Per Month: 13,875

Link: https://thesweetcyclists.com/best-gifts-for-cyclists-under-250-2022-edition/

Outlet: Canadian Cycling Magazine

Product: Zip Jr & Wilder Jr Helmets

Unique Visitors Per Month: 317,549

Link: https://cyclingmagazine.ca/sections/gear-reviews/canadian-cycling-magazine-2022-gift-guide/

Outlet: Cool Things

Product: Express MIPS Helmet

Unique Visitors Per Month: 107,426

Link: https://www.coolthings.com/the-best-gifts-for-cyclists-and-bike-commuters/

Outlet: Travel + Leisure

Product: Guide's Choice

Unique Visitors Per Month: 12,704,609

Link: https://www.travelandleisure.com/best-cross-country-ski-gear-6831490

Outlet: Sportstyle

Product: XC

Unique Visitors Per Month: 7,500

Link: https://www.formula4media.com/articles/gearing-up

Outlet: Vue

Product: Leadout Pivlock

Unique Visitors Per Month: 10,189

Link: https://vuenj.com/gift-guide-2022/

Outlet: Grungy Gentleman

Product: Eastbank Metal & Rockaway

Unique Visitors Per Month: 35,500

Link: https://www.grungygentleman.com/blog-master/holiday-gift-guide-2022

Outlet: PopSugar

Product: Eastbank Core

Unique Visitors Per Month: 9,928,294

Link: https://www.popsugar.com/fitness/photo-gallery/49020749/image/49020763/Best-Pickleball-Sunglasses Smith-Eastbank

Outlet: House of Coco

Product: Bobcat & Embark Sunglasses

Unique Visitors Per Month: 38,547

Link: https://houseofcoco.net/the-great-outdoors-everest-base-camp-product-roundup/

Outlet: The Gear Loop

Product: Embark

Unique Visitors Per Month: 90,150

Link: https://www.thegearloop.com/winter-sports/buyers-guides/eyewear/158191-the-best-ski-sunglasses

Outlet: Snowboard Mag

Issue: Winter 2022/23

Product: Embark Sunglass

Circulation: 60,000

Outlet: The World Pursuit

Product: Lowdown 2

Unique Visitors Per Month: 235,425

Link: https://theworldpursuit.com/pack-vacation-greece/

Outlet: Midcurrent

Product: Guide’s Choice & Redding

Unique Visitors Per Month: 235,425

Link: https://midcurrent.com/gear/the-best-sunglasses-for-you/

Outlet: iRunFar

Product: Pinpoint

Unique Visitors Per Month: 190,889

Link: https://www.irunfar.com/trail-running-gifts

Outlet: Runner’s World

Issue: December 2022

Product: Uplift RX

Circulation: 473,809

Outlet: Runner’s World Online

Product: Uplift RX

Unique Visitors Per Month: 5,893,026

Link: https://www.runnersworld.com/gear/a41901363/best-running-gear-2022/?utm_campaign=Runner%27s World Gear

Outlet: Outdoor Sportswire

Product: I/O MAG Imprint 3D Goggle

Unique Visitors Per Month: 7,302

Link: https://www.outdoorsportswire.com/smith-i-o-mag-imprint-3d-goggle-named-to-times-list-of-best -2022/

Outlet: Snow Industry News

Product: I/O MAG Imprint 3D Goggle

Unique Visitors Per Month: 18,702

Link: https://www.snowindustrynews.com/articles/smith-io-mag-imprint-3d-goggle-named-to-time-s-list inventions

Outlet: Shop Eat Surf

Product: I/O MAG Imprint 3D Goggle

Unique Visitors Per Month: 26,732

Link: https://shop-eat-surf.com/2022/11/smith-i-o-mag-imprint-3d-goggle-named-to-times-list-of-best-inventions 2022/

Outlet: Snow Brains

Product: I/O MAG Imprint 3D Goggle

Unique Visitors Per Month: 550,000

Link: https://snowbrains.com/smith-i-o-mag-imprint-3d-goggle-named-to-times-list-of-best-inventions-of

Outlet: Malakye

Product: I/O MAG Imprint 3D Goggle

Unique Visitors Per Month: 56,917

Link: https://www.malakye.com/news/11790/smith-i-o-mag-imprint-3d-goggle-named-to-time-s-list-of-best inventions-of-

Outlet: Inside Outdoor

Product: I/O MAG Imprint 3D Goggle wins TIME’s Best Inventions

Unique Visitors Per Month: 40,000

Link: https://insideoutdoor.com/smith-i-o-mag-imprint-3d-goggle-named-to-times-best-inventions/

Outlet: Yahoo! Finance

Product: HP Partnership & I/O MAG Imprint 3D Goggle

Unique Visitors Per Month: 46,342,962

Link: https://finance.yahoo.com/news/commercial-hp-jet-fusion-5400-140000277.html