Smith Global Brand Coverage Report - October 2021

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Global Brand Editorial Coverage October 2021


October 2021 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 56,389,979 Total seen circulation to date: + 800,047,828 Snow Trip Savvy - 4D MAG Goggle - 4,361,168 Snowboard Magazine – 4D MAG Goggle – 13,348 Gear Patrol – 4D MAG Goggle – 4,384,651 Chicago Tribune – 4D MAG Goggle - 9,396,823 Snowboard Magazine - Squad XL and Atlus Helmet - 13,348 Mountain Life - Icon MIPS Helmet and Squad MAG Goggle – 12,134 Switchback Travel - Holt Helmet and Cascade Goggles - 643,329 Mpora - Level Helmet - 147,385 Women’s Health Online - I/O MAG Goggle - 26,355,067 Outside Online - Proxy Goggle - 2,866,035 Switchback Travel - Proxy Goggle - 643,329 Outside Online - Survey Helmet - 2,866,035 Switchback Travel - Survey MIPS Helmet - 643,329 Blister - Various Smith Helmet and Google Styles – 20,000

Bike/Performance SPY - Trace Helmet - 1,604,844 Yahoo! Life - Trace Helmet - 5,172,311 Singletrack World – Engage Helmet - 1,102,263 220Triathlon – Persist Helmet – 154,630 Vogue Italia – Attack MAG MTB – 115,892

Sunglasses Gear Junkie - Leadout Pivlock – 1,178,732 Engearment – Leadout Pivlock – 23,766 website / 4,400 YouTube Powder Online - Lowdown XL Steel and Somerset - 80,000 Outside Online - Flare - 2,866,035 Angling Kayak Angler - Castaway – 34,172 Tackle Trade - Guide's Choice XL – 20,000 Fly Fisherman – Guide’s Choice – 73,953 Fishing & Travel – Deckboss – 20,000 Voyages De Peche – Deckboss 20,000 Optical Optical Prism – Lowdown 2 CORE – 10,000


Outlet: Trip Savvy Product: 4D MAG Goggle Unique Visitors Per Month: 4,361,168 Link: https://www.tripsavvy.com/best-snowboard-goggles-4172179

Brand Editorial Coverage – October 2021


Outlet: Snowboard Magazine Product: 4D MAG Goggle Unique Visitors Per Month: 13,348 Link: https://snowboardmag.com/stories/gear-reviews/platinum-picks-2022-smith-4d-mag-goggles

Brand Editorial Coverage – October 2021


Outlet: Gear Patrol Product: 4D MAG Google Unique Visitors Per Month: 4,384,651 Link: https://www.gearpatrol.com/gift-guides/a38078847/winter-gear-awards/

Brand Editorial Coverage – October 2021


Outlet: Chicago Tribune Product: 4D MAG Google Unique Visitors Per Month: 9,396,823 Link: https://www.chicagotribune.com/consumer-reviews/sns-bestreviews-misc-best-high-end-gifts-brother-20211027-bb

Brand Editorial Coverage – October 2021


Outlet: Snowboard Magazine Product: Squad XL and Atlus Helmet Unique Visitors Per Month: 13,348 Link: https://snowboardmag.com/stories/gear-reviews/platinum-picks-2022-smith-squad-xl-and-altus-helmet

Brand Editorial Coverage – October 2021


Outlet: Mountain Life Product: Icon MIPS Helmet and Squad MAG Goggle Unique Visitors Per Month: 12,134 Link: https://www.mountainlifemedia.ca/2021/10/gear-shed-new-autumn-picks-winter-previews/

Brand Editorial Coverage – October 2021


Outlet: Switchback Travel Product: Holt Helmet and Cascade Goggles Unique Visitors Per Month: 643,329 Link: https://www.switchbacktravel.com/good-ski-gear-budget

Brand Editorial Coverage – October 2021


Outlet: Mpora Product: Level Helmet Unique Visitors Per Month: 147,385 Link: https://mpora.com/skiing/best-ski-helmets/

Brand Editorial Coverage – October 2021


Outlet: Women’s Health Product: I/O MAG Goggle Unique Visitors Per Month: 26,355,067 Link: https://www.womenshealthmag.com/fitness/g37962517/best-ski-goggles/

Brand Editorial Coverage – October 2021


Outlet: Outside Online Product: Proxy Goggle Unique Visitors Per Month: 2,866,035 Link: https://www.outsideonline.com/outdoor-gear/snow-sports-gear/runners-up-helmets-goggles-2022/?itm_source=par

Brand Editorial Coverage – October 2021


Outlet: Switchback Travel Product: Proxy Goggle Unique Visitors Per Month: 643,329 Link: https://www.switchbacktravel.com/reviews/smith-proxy

Brand Editorial Coverage – October 2021


Outlet: Outside Online Product: Survey Helmet Unique Visitors Per Month: 2,866,035 Link: https://www.outsideonline.com/outdoor-gear/snow-sports-gear/the-best-helmets-2022/

Brand Editorial Coverage – October 2021


Outlet: Switchback Travel Product: Survey MIPS Helmet Unique Visitors Per Month: 643,329 Link: https://www.switchbacktravel.com/reviews/smith-survey-mips

Brand Editorial Coverage – October 2021


Outlet: Blister Issue: Winter Buyer’s Guide Product: Various Smith Helmet and Google Styles Circulation: 20,000

Brand Editorial Coverage – October 2021


Outlet: SPY Product: Trace Helmet Unique Visitors Per Month: 1,604,844 Link: https://spy.com/articles/gear/outdoors/best-bike-commuter-gear-gadgets-tools-241393/

Brand Editorial Coverage – October 2021


Outlet: Yahoo! Life Product: Trace Helmet Unique Visitors Per Month: 5,172,311 Link: https://www.yahoo.com/lifestyle/asked-cyclist-essential-bike-commuter-200006773.html?guccounter=1&guce_refe

Brand Editorial Coverage – October 2021


Outlet: Singletrack World Product: Engage Helmet Unique Visitors Per Month: 1,102,263 Link: https://singletrackworld.com/2021/10/smith-engage-review-high-end-protection-at-a-low-cost/ =1&guce_referrer=aH

Brand Editorial Coverage – October 2021


Outlet: 220Triathlon Product: Persist Helmet Unique Visitors Per Month: 154,630 Link: https://www.220triathlon.com/gear/bike/helmets/smith-optics-persist-helmet-review/

Brand Editorial Coverage – October 2021


Outlet: Vogue Italia Issue: October 2021 Product: Attack MAG MTG Circulation: 115,892

Brand Editorial Coverage – October 2021


Outlet: Gear Junkie Product: Leadout Pivlock Unique Visitors Per Month: 1,178,732 Link: https://gearjunkie.com/guides/gearjunkie-favorites/favorite-outdoor-gear-october-2021

Brand Editorial Coverage – October 2021


Outlet: Engearment Product: Pivlock Leadout Unique Visitors Per Month: 23,766 UVPM / 4,400 YouTube Subscribers Link: https://www.youtube.com/watch?v=WjdHuhea0Wk

Brand Editorial Coverage – October 2021


Outlet: Powder Product: Lowdown XL Steel and Somerset Unique Visitors Per Month: 80,000 Link: https://www.powder.com/accessories-guide-misc/great-shades/

Brand Editorial Coverage – October 2021


Outlet: Outside Online Product: Flare Unique Visitors Per Month: 2,866,035 Link: https://www.outsideonline.com/outdoor-gear/clothing-apparel/the-best-sunglasses-2022/

Brand Editorial Coverage – October 2021


Outlet: Kayak Angler Product: Castaway Unique Visitors Per Month: 34,172 Link: https://kayakanglermag.com/gear/apparel/foul-weather-fishing-gear-beat-the-forecast/

Brand Editorial Coverage – October 2021


Outlet: Tackle Trade World Issue: October 2021 Product: Guide's Choice XL Circulation: 20,000

Brand Editorial Coverage – October 2021


Outlet: Fly Fisherman Product: Guide’s Choice Unique Visitors Per Month: 73,953 Link: https://www.flyfisherman.com/editorial/californias-corbinas/452381

Brand Editorial Coverage – October 2021


Outlet: Fishing + Travel Magazine Issue: October 2021 Product: Deckboss Circulation: 20,000

Brand Editorial Coverage – October 2021


Outlet: Voyages de Peche Magazine Issue: October 2021 Product: Deckboss Circulation: 20,000

Brand Editorial Coverage – October 2021


Outlet: Optical Prism Issue: October 2021 Product: Lowdown 2 CORE Circulation: 10,000

Brand Editorial Coverage – October 2021


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