Global Brand Editorial Coverage October 2022
October 2022 Brand Editorial Coverage
Total seen monthly circulation: + 188,104,918
Total seen circulation to date: + 1,767,514,820
SNOW
Outside Online - Nexus Helmet - 3,030,547
Outside Online - 4D MAG Goggle - 3,030,547
Freeskier 4D MAG S Goggle 41,403 / 80,000
Freeskier - Summit Helmet - 41,403 / 80,000
Dmarge 4D MAG & I/O MAG Goggle 2,214,569
Snowboard Mag - High Fives Maze Helmet & Squad XL Goggle - 7,487
The Times - Squad Goggle - 17,027,476
The Times Mirage Helmet 17,027,476
Travel + Leisure - 4D MAG Goggle & I/O MAG Imprint 3D Goggle - 9,480,440
Snowboard Mag Code Helmet & Squad Goggle 7,487
The World Pursuit - 4D MAG Goggle – 217,405
Forbes Vetted - 4D MAG S Goggle - 63,915,232
Refinery 29 Smith Goggles 10,139,948
Gear Patrol – 4D MAG, I/O MAG Imprint 3D - 4,161,635
BIKE/PERFORMANCE
Travel + Leisure Persist, Forefront 2, Express Helmets - 9,480,440
Bike Perfect Session MIPS Helmet 425,899
VeloNews - Shift XL MAG - 698,155
Yahoo! Life Shift XL MAG 39,882,505
Pinkbike - Rhythm & Loam MTB Goggle - 1,813,411
SUNGLASS
Outside Online - Lowdown Metal - 3,030,547
SKI Magazine Online Lowdown Metal 246,701
Wide Open Spaces - Caper - 562,988
Surfer’s Fix - Castaway, Rockaway & Spinner – 190
Athleisure Smith x B4BC Collab 1,000,000
Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863
OPTICAL
Optical Prism ChromaPop Lens Technology 10,217
CORPORATE NEWS Smith x B4BC Eyewear Collab
Malakye - 28,539
Outdoor Sportswire 9,775 Shop Eat Surf - 25,065 Inside Outdoor - 40,000 Snow Industry News 9,706
CORPORATE NEWS I/O MAG Imprint 3D Re-launch Shop Eat Surf - 25,065 SIA - Unavailable
SBG Media 71,191 Snowboard Mag - 7,487 Inside Outdoor 40,000 Snow Industry News - Imprint 3D Relaunch - 9,706
CORPORATE NEWS Smith Eliminates Plastic Waste / gogglesoc Partnership
Malakye – 28,539
Outdoor Sportswire 9,775 Snow Industry News - 9,706 Shop Eat Surf - 25,065
SBG Media 71,191 Inside Outdoor – 40,000
Link: https://www.outsideonline.com/outdoor-gear/snow-sports-gear/best-ski-helmets/
Outlet: Outside Online
Product: Nexus Helmet Unique Visitors Per Month: 3,030,547
Brand Editorial Coverage – October 2022
Outlet: Outside Online Product: 4D MAG Goggle
Visitors Per Month:
Brand Editorial Coverage – October 2022
Unique
3,030,547 Link: https://www.outsideonline.com/outdoor-gear/snow-sports-gear/best-ski-goggles/
Unique Visitors Per Month: 41,403 / 80,000
Link: https://freeskier.com/stories/best-ski-goggles
Outlet: Freeskier Product: 4D MAG S Goggle
Brand Editorial Coverage – October 2022
Outlet: Freeskier
Summit Helmet
Visitors Per Month:
/
Brand Editorial Coverage – October 2022
Product:
Unique
41403
80000 Link: https://freeskier.com/stories/best-ski-helmets
Outlet: Dmarge Product: 4D MAG & I/O MAG Goggle
Visitors Per Month:
Brand Editorial Coverage – October 2022
Unique
2,214,569 Link: https://www.dmarge.com/best-ski-goggles
Outlet: Snowboard Mag Product: High Fives Maze Helmet & Squad XL Goggle Unique Visitors Per Month: 7,487 Link: https://snowboardmag.com/stories/gear-reviews/platinum-picks-best-of-23-smith-squad-xl-and-maze Brand Editorial Coverage – October 2022
Outlet: The Times
Squad Goggle
Per Month:
Brand Editorial Coverage – October 2022
Product:
Unique Visitors
17,027,476 Link: https://www.thetimes.co.uk/travel/advice/best-ski-goggles
Link: https://www.thetimes.co.uk/travel/advice/best-ski-helmets
Outlet: The Times Product: Mirage Helmet
Unique Visitors Per Month: 17,027,476
Brand Editorial Coverage – October 2022
Outlet: Travel + Leisure Product: 4D MAG Goggle & I/O MAG Imprint 3D Goggle Unique Visitors Per Month: 9,480,440 Link: https://www.travelandleisure.com/best-ski-goggles-6752418 Brand Editorial Coverage – October 2022
Outlet: Snowboard Mag Product: Code Helmet & Squad Goggle Unique Visitors Per Month: 7,487 Link: https://snowboardmag.com/stories/gear-reviews/platinum-picks-best-of-23-smith-squad-mag-and-code helmet Brand Editorial Coverage – October 2022
Outlet: The World Pursuit Product: 4D MAG Goggles
Month:
Brand Editorial Coverage – October 2022
Unique Visitors Per
217,405 Link: https://theworldpursuit.com/what-to-wear-snowboarding/
Outlet: Forbes Vetted Product: 4D MAG S Goggle Unique Visitors Per Month: 63,915,232
https://www.forbes.com/sites/forbes-personal-shopper/article/best-ski-goggles/?sh=4a411f204580 Brand Editorial Coverage – October 2022
Link:
Outlet: Refinery 29 Product: Smith Goggles
Month:
Brand Editorial Coverage – October 2022
Unique Visitors Per
10,139,948 Link: https://www.refinery29.com/en-us/ski-gear - slide-10
Outlet: Gear Patrol Product: 4D MAG, I/O MAG Imprint 3D Goggles Unique Visitors Per Month: 4,161,635 Link: https://www.gearpatrol.com/outdoors/a627306/best-snow-goggles/ Brand Editorial Coverage – October 2022
Outlet: Travel + Leisure Product: Persist, Forefront 2, Express Helmets Unique Visitors Per Month: 9,480,440 Link: https://www.travelandleisure.com/best-bike-helmets-6741924 Brand Editorial Coverage – October 2022
Outlet: Bike Perfect Product: Session MIPS Helmet
Visitors Per Month: 425,899
available Brand Editorial Coverage – October 2022
Unique
Link: https://www.bikeperfect.com/reviews/smith-session-mips-helmet-review-well-priced-and-comfortable
Link: https://www.velonews.com/gear/tech-week-4-sunglasses-for-on-the-bike-and-off/
Outlet: VeloNews
Shift XL MAG
Product:
Unique Visitors Per Month: 698,155
Brand Editorial Coverage – October 2022
Outlet: Yahoo! Life Product: Shift XL MAG
Visitors Per Month: 39,882,505
Brand Editorial Coverage – October 2022
Unique
Link: https://www.yahoo.com/lifestyle/tech-week-4-sunglasses-bike-120046200.html
Rhythm &
Goggle
Brand Editorial Coverage – October 2022
Outlet: Pinkbike Product:
Loam MTB
Unique Visitors Per Month: 1,813,411 Link: https://www.pinkbike.com/news/tech-week-2023-ultralight-tubes-tiny-tools-new-stems-and-goggles
Outlet: Outside Online Product: Lowdown Metal
Visitors Per Month: 3,030,547
Brand Editorial Coverage – October 2022
Unique
Link: https://www.outsideonline.com/outdoor-gear/clothing-apparel/best-apres-ski-apparel/
Link: https://www.skimag.com/gear/ski-apparel/best-apres-ski-apparel/
Outlet: SKI Magazine Online Product: Lowdown Metal
Visitors Per Month:
Unique
246,701
Brand Editorial Coverage – October 2022
Outlet: Wide Open Spaces Product: Caper Unique Visitors Per Month: 562,988 Link: https://www.wideopenspaces.com/polarized-sunglasses-for-women/ Brand Editorial Coverage – October 2022
Fix
Brand Editorial Coverage – October 2022
Outlet: Surfer’s
Product: Castaway, Rockaway & Spinner Unique Visitors Per Month: 190 Link: https://surfersfix.com/fgg22/
Outlet: Athleisure Mag Product: Smith x B4BC Collab Unique Visitors Per Month: 1,000,000 Link: https://issuu.com/athleisuremag/docs/am_oct_issue_82 Brand Editorial Coverage – October 2022
Outlet: Optical Prism Product: Smith ChromaPop Lens Technology Circluation: 10,217 Link: https://opdigimag.opticalprism.ca/op-october2022-en.html Brand Editorial Coverage – October 2022
Link: https://www.malakye.com/news/11756/smith-and-boarding-for-breast-cancer-launch-collab-eyewear
Outlet: Malakye Product: Smith x B4BC Collab
Unique Visitors Per Month: 28,539
Brand Editorial Coverage – October 2022
Link: https://www.outdoorsportswire.com/smith-and-boarding-for-breast-cancer-launch-collab-eyewear/?utm_source=ActiveCampaign&utm_medi
Outlet: Outdoor Sportswire Product: Smith x B4BC Collab
Per Month:
Unique Visitors
9,775
Brand Editorial Coverage – October 2022
Link: https://shop-eat-surf.com/2022/10/smith-and-boarding-for-breast-cancer-launch-eyewear-collaboration/?mc_cid=64cd31f153&mc_eid=8c
Outlet: Shop Eat Surf
Collab
Product: Smith x B4BC
Unique Visitors Per Month: 25,065
Brand Editorial Coverage – October 2022
Outlet: Inside Outdoor Product: Smith x B4BC Collab
Visitors Per Month:
Brand Editorial Coverage – October 2022
Unique
40,000 Link: https://insideoutdoor.com/smith-boarding-for-breast-cancer-launch-eyeware/
Link: https://www.snowindustrynews.com/articles/2022/october/smith-boarding-for-breast-cancer-launch eyewear/
News
Outlet: Snow Industry
Product: Smith x B4BC Collab
Unique Visitors Per Month: 9,706
Brand Editorial Coverage – October 2022
Outlet: Shop Eat Surf Product: Imprint 3D Relaunch
Visitors Per Month: 25,065
Brand Editorial Coverage – October 2022
Unique
Link: https://shop-eat-surf.com/2022/10/smith-relaunches-imprint-3d-technology-in-custom-crafted-snow
Link: https://www.snowsports.org/smith-relaunches-imprint-3d-technology-in-custom-crafted-snow-goggles the-
Outlet: SIA Product: Imprint 3D Relaunch
Visitors Per Month: unavailable
Unique
Brand Editorial Coverage – October 2022
Link: https://sgbonline.com/pressrelease/smith-launches-i-o-mag-imprint-3d-goggle-for-w22-23/
Outlet: SBG Media Product: Imprint 3D Relaunch
Unique Visitors Per Month: 71,191
Brand Editorial Coverage – October 2022
Outlet: Snowboard Mag Product: Imprint 3D Relaunch Unique Visitors Per Month: 7,487
https://snowboardmag.com/news/custom-made-goggles-to-fit-your-face-smith-relaunches-imprint- technology Brand Editorial Coverage – October 2022
Link:
Outlet: Snow Industry News Product: Imprint 3D Relaunch
Visitors Per Month:
Unique
9,706
Brand Editorial Coverage – October 2022
Link: https://www.snowindustrynews.com/articles/2022/october/smith-launches-io-mag-imprint-3d-goggle w2223/
Outlet: Inside Outdoor Product: Imprint 3D Relaunch
Visitors Per Month: 40,000
Brand Editorial Coverage
Unique
Link: https://insideoutdoor.com/smith-relaunches-imprint-3d
Product: Smith Eliminates Plastic Waste / gogglesoc Partnership
Visitors Per Month:
Outlet: Malakye
Unique
28,539
Brand Editorial Coverage – October 2022
Link: https://www.malakye.com/news/11767/smith-announces-zero-plastic-waste-across-winter-packaging beyond
Outlet: Outdoor Sportswire Product: Smith Eliminates Plastic Waste / gogglesoc Partnership Unique Visitors Per Month: 9,775
Brand Editorial Coverage – October 2022
Link: https://www.outdoorsportswire.com/smith-announces-zero-plastic-waste-across-winter-packaging
Link: https://www.snowindustrynews.com/articles/smith-announces-zero-plastic-waste-across-winter-packaging beyond-
Outlet: Snow Industry News Product: Smith Eliminates Plastic Waste / gogglesoc Partnership
Visitors Per Month:
Unique
9,706
Brand Editorial Coverage – October 2022
Outlet: Shop Eat Surf Product: Smith Eliminates Plastic Waste / gogglesoc Partnership Unique Visitors Per Month: 25,065
https://shop-eat-surf.com/2022/10/smith-announces-zero-plastic-waste-across-winter-packaging-and Brand Editorial Coverage – October 2022
Link:
Outlet: SBG Media Product: Smith Eliminates Plastic Waste / gogglesoc Partnership
Visitors Per Month: 71,191
Brand Editorial Coverage – October 2022
Unique
Link: https://sgbonline.com/pressrelease/smith-announces-zero-plastic-waste-across-winter-packaging
Outlet: Inside Outdoor Product: Smith Eliminates Plastic Waste / gogglesoc Partnership Unique Visitors Per Month: 40,000
Brand Editorial Coverage – October 2022
Link: https://insideoutdoor.com/smith-announces-zero-plastic-waste-across-winter-packaging//