April 2023 Brand Editorial Coverage
Total seen monthly circulation: + 782,420,425
Total seen circulation to date: + 2,285,485,303
BIKE / PERFORMANCE
Backpackers - Rhythm MTB Goggle & Momentum Sunglass - 128,295
The MTB Lab - Rhythm MTB Goggle & Momentum Sunglass - 10,014
Singletracks - Rhythm MTB Goggle - 476,440
The Loam Wolf - Rhythm MTB Goggle, Shift MAG Collection & Momentum - 97,721
MTB News - Rhythm MTB Goggle – 150,000
eMTB News - Rhythm MTB Goggle & Mainline Helmet – 150,000
Pinkbike - Rhythm MTB Goggle & XC Sunglass - 1,486,518
GMBN - Rhythm MTB Goggle – 26,736
VitalMTB - Rhythm MTB Goggle – 354,851
The MTB Lab - Rhythm MTB Goggle, Mainline Helmet & Vert Sunglass - 10,014
La Tua Milano Magazine - Dispatch Helmet & Flywheel Sunglass - 613
Bike Radar - Dispatch Helmet - 2,131,190
The Sweet Cyclists - Dispatch Helmet - 17,090
The Sweet Cyclists (YouTube) - Dispatch Helmet - 8,601
Tutto Bici - Smith Bike Helmets and Sunglasses – 371,124
4Action Sport - Forefront &Engage Helmet, Wildcat, Bobcat, Shift MAG - 58,655
Viaggiare News - Flywheel Sunglasses - 2,507
Bike Perfect - Trace Helmet - 366,234
NBC Select - Signal & Trace Helmets - 42,247,766
Cycling News - Ignite Helmet - 1,875,318
MTB-VCO - Forefront 2 Helmet - 33,663
Gear Patrol - Ruckus – 4,667,001
Triathlon - Jetstream TT Helmet - 95,257
Forbes - Network Helmet - 73,751,964
SUNGLASS
Velo News - Shift Split MAG - 520,791
Yahoo! News - Shift Split MAG - 59,984,680
Cycling Tips - Shift Split MAG - 481,398
The Inertia - Pursuit - 754,058
Outside - Pursuit - 3,077,778
People - Pursuit - 55,118,694
Yahoo! Entertainment - Pursuit - 411,180,653
High Snobiety - XC - 2,970,593
The Surfer’s Fix - XC, Pursuit, Arvo & Shift MAG - Unavailable
The Sweet Cyclists - XC - 19,090
The Sweet Cyclists (YouTube) - XC - 8,601
The Ride with Ben Delaney - XC & Vert – 13,200
Wakeboarding - Boomtown - 6,908
The Inertia - Boomtown - 754,058
TripSavvy - Caper - 4,028,742
Golf Digest - Caper - 3,463,090
Huck Adventures - Longfin Elite, Frontman Elite & Outback Elite - 60,000
Busted Wallet - Embark - 19,317
Well+Good - Resolve - 6,625,772
SNOW
Rolling Stone - Nexus Helmet - 17,248,520
The Manual - Nexus Helmet - 2,010,907
Gizmodo - Nexus Helmet & I/O MAG Imprint 3D Goggle - 8,633,223
Huck Adventures - 4D MAG Goggle & Code Helmet - 60,000
Outside - 4D MAG 5 Goggle - 3,077,778
Outlet: Backpackers
Link: https://backpackers.com/blog/smith-optics-releases-all-new-sunglasses-goggles/
Product: Rhythm MTB Goggle & Momentum Sunglass
Unique Views Per Month: 128,295
Outlet: The MTB Lab
Link: https://themtblab.com/2023/04/smith-optics-new-mtb-momentum-sunglasses-and-rhythm-goggles.html
Product: Rhythm MTB Goggle & Momentum Sunglass
Unique Views Per Month: 10,014
Outlet: Singletracks
Link: https://www.singletracks.com/mtb-gear/new-203mm-shimano-rotors-forge-bond-wheels-and-a-cool tent/
Product: Rhythm MTB Goggle
Unique Views Per Month: 476,440
Outlet: The Loam Wolf
Link: https://theloamwolf.com/2023/04/25/sea-otter-classic-2023-recap/
Product: Rhythm MTB Goggle, Shift MAG Collection & Momentum Sunglass
Unique Views Per Month: 97,721
Outlet: MTB News
Link: https://www.mtb-news.de/news/sea-otter-classic-2023-rekuperationsbremsen-smith-protaper-oehlines/
Product: Rhythm MTB Goggle
Unique Views Per Month: 150,000
Outlet: eMTB News
Link: https://www.emtb-news.de/news/sea-otter-classic-2023-rekuperationsbremsen-smith-protaper-oehlines
Product: Rhythm MTB Goggle & Mainline Helmet
Unique Views Per Month: 150,000
Outlet: Pinkbike
Link: https://www.pinkbike.com/news/randoms-round-1-sea-otter-2023.html
Product: Rhythm MTB Goggle & XC Sunglass
Unique Views Per Month: 1,486,518
Outlet: GMBN
Link: https://www.gmbn.com/video/the-hottest-mountain-bike-tech-sea-otter-classic-2023
Product: Rhythm MTB Goggle
Unique Views Per Month: 26,736
Outlet: VitalMTB
Link: https://www.vitalmtb.com/photos/features/pit-bits-sea-otter-2023-day-4/smith-rhythm-goggle
Product: Rhythm MTB Goggle
Unique Views Per Month: 354,851
Outlet: The MTB Lab
Link: https://themtblab.com/2023/04/sea-otter-2023-sunglasses-from-smith-optics-limar-and-tifosi.html
Product: Rhythm MTB Goggle, Mainline Helmet & Vert Sunglass
Unique Views Per Month: 10,014
Outlet: La Tua Milano Magazine
Link: https://www.latuamilanomagazine.it/muoversi-e-ora-si-uscire-dal-letargo/
Product: Dispatch Helmet & Flywheel Sunglass
Unique Views Per Month: 613
Outlet: Bike Radar
Link: https://www.bikeradar.com/features/first-look-friday/smith-dispatch-helmet/
Product: Dispatch Helmet
Unique Views Per Month: 2,131,190
Outlet: The Sweet Cyclists
Link: https://thesweetcyclists.com/smith-dispatch-mips-koroyd-urban-cycling-e-bike-helmet-review/
Product: Dispatch Helmet
Unique Views Per Month: 17,090
Outlet: The Sweet Cyclists - YouTube
Link: https://www.youtube.com/watch?v=7UmStGntHb8
Product: Dispatch Helmet
Unique Views Per Month: 8,601
Outlet: Tutto Bici
Link: https://www.tuttobicitech.it/article/2023/04/01/1680335355/occhiali-smith-caschi-smith
Product: Smith Bike Helmets and Sunglasses
Unique Views Per Month: 371,124
Outlet: 4Action Sport
Link: https://www.4actionsport.it/smith-optics-caschi-e-occhiali-per-la-primavera-in-mtb/
Product: Forefront Helmet, Engage Helmet, Wildcat, Bobcat, Shift MAG Sunglass
Unique Views Per Month: 58,655
Outlet: Viaggiare News
Link: https://www.viaggiarenews.com/2023/03/abbigliamento-e-accessori-per-uscire-dal-letargo-e-muoversi citta/
Product: Flywheel Sunglass
Unique Views Per Month: 2,507
Outlet: Bike Perfect
Link: https://www.bikeperfect.com/reviews/smith-trace-helmet-review-a-multi-disciplinary-helmet-featuring and-koroyd
Product: Trace Helmet
Unique Views Per Month: 366,234
Outlet: NBC Select
Link: https://www.nbcnews.com/select/shopping/best-bike-helmets-ncna1263308
Product: Signal & Trace Helmets
Unique Views Per Month: 42,247,766
Outlet: Cycling News
Link: https://www.cyclingnews.com/features/best-aero-cycling-helmets/
Product: Ignite Helmet
Unique Views Per Month: 1,875,318
Outlet: MTB-VCO
Link: https://mtb-vco.com/212356-da-smith-il-nuovo-forefront-2/
Product: Forefront 2 Helmet
Unique Views Per Month: 33,663
Outlet: Gear Patrol
Link: https://www.gearpatrol.com/outdoors/a43534379/cycling-sunglasses/
Product: Ruckus
Unique Views Per Month: 4,667,001
Outlet: Triathlon
Link: https://triathlonmagazine.ca/gear/buyers-guide-triathlon-friendly-helmets/
Product: Jetstream TT Helmet
Unique Views Per Month: 95,257
Outlet: Forbes
Link: https://www.forbes.com/sites/allisonolms/2023/04/30/get-ready-for-cycling-season-with-the-best bike gear/?sh=3d7ed0d22b43
Product: Network Helmet
Unique Views Per Month: 73,751,964
Outlet: Velo News
Link: https://www.velonews.com/news/gravel/la-gravilla-at-the-sea-otter-classic-because-its-not-a-gravel
Product: Shift Split MAG
Unique Views Per Month: 520,791
Outlet: Yahoo! News
Link: https://news.yahoo.com/why-haven-t-heard-la-190554500.html/
Product: Shift Split MAG
Unique Views Per Month: 59,984,680
Outlet: Cyclingtips
Link: https://www.cyclingtips.com/2023/04/la-gravilla-at-the-sea-otter-classic-because-its-not-a-gravel
Product: Shift Split MAG
Unique Views Per Month: 481,398
Outlet: The Inertia
Link: https://www.theinertia.com/gear/smith-pursuit-glacier-glasses-review-a-lightweight-light-adapting Product: Pursuit
Unique Views Per Month: 754,058
Outlet: Outside
Link: https://www.outsideonline.com/outdoor-gear/clothing-apparel/cody-townsend-just-designed-the-perfect-quiver-ofProduct: Pursuit
Unique Views Per Month: 3,077,778
Outlet: People
Link: https://people.com/best-sunglasses-for-women-7374946
Product: Pursuit
Unique Views Per Month: 55,118,694
Outlet: Yahoo! Entertainment
Link: https://www.yahoo.com/entertainment/16-best-sunglasses-women-including-210931523.html
Product: Pursuit
Unique Views Per Month: 411,180,653
Outlet: High Snobiety
Link: https://www.highsnobiety.com/p/smith-xc-sunglasses-buy-online/
Product: XC
Unique Views Per Month: 2,970,593
Outlet: The Surfer’s Fix
Issue: Spring 2023
Product: XC, Pursuit, Arvo & Shift MAG Sunglasses
Circulation: Unavailable
Outlet: The Sweet Cyclists
Link: https://thesweetcyclists.com/smith-xc-retro-flip-up-sunglasses-chromapop-review/
Product: XC
Unique Views Per Month: 17,090
Outlet: The Sweet Cyclists - YouTube
Link: https://www.youtube.com/watch?v=ZLSi62SdqgU&feature=youtu.be
Product: XC
Unique Views Per Month: 8,601
Outlet: The Ride with Ben Delaney
Link: https://www.youtube.com/watch?v=XRr9FIDVaEk
Product: XC & Vert
Unique Views Per Month: 13,200
Outlet: Wakeboarding
Link: https://www.wakeboardingmag.com/gear/12-gadgets-to-improve-your-time-on-the-water/
Product: Boomtown
Unique Views Per Month: 6,908
Outlet: The Inertia
Link: https://www.theinertia.com/gear/best-sunglasses/
Product: Boomtown
Unique Views Per Month: 754,058
Outlet: TripSavvy
Link: https://www.tripsavvy.com/best-sunglasses-for-women-7480374
Product: Caper
Unique Views Per Month: 4,028,742
Outlet: Golf Digest
Link: https://www.golfdigest.com/story/mothers-day-golf-gifts
Product: Caper
Unique Views Per Month: 3,463,090
Outlet: Huck Adventures
Link: https://huckadventures.com/battle-of-the-ballistic-glasses-comparing-smiths-frontman-elite-outback longfin
Product: Longfin Elite, Frontman Elite & Outback Elite
Unique Views Per Month: 60,000
Outlet: Busted Wallet
Link: https://bustedwallet.com/smith-optics-embark-sunglasses-gear-review/
Product: Embark
Unique Views Per Month: 19,317
Outlet: Well+Good
Link: https://www.wellandgood.com/iron-man-running-gear-recommendations/
Product: Resolve
Unique Views Per Month: 6,625,772
Outlet: Rolling Stone
Link: https://www.rollingstone.com/product-recommendations/lifestyle/best-ski-helmets-1234710996/amp/
Product: Nexus Helmet
Unique Views Per Month: 17,248,520
Outlet: The Manual
Link: https://www.themanual.com/outdoors/smith-nexus-helmet-review/
Product: Nexus Helmet
Unique Views Per Month: 2,010,907
Outlet: Gizmodo
Link: https://gizmodo.com/best-ski-snowboarding-gear-2023-hat-jacket-gloves-audio-1850364737
Product: Nexus Helmet & I/O MAG Imprint 3D Goggle
Unique Views Per Month: 8,633,223
Outlet: Huck Adventures
Link: https://huckadventures.com/my-epic-snowboarding-experience-with-the-smith-code-helmet-and-mag goggles/
Product: 4D MAG Goggle & Code Helmet
Unique Views Per Month: 60,000
Outlet: Outside
Link: https://www.outsideonline.com/outdoor-gear/snow-sports-gear/end-of-winter-sales-2023/
Product: 4D MAG 5 Goggle
Unique Views Per Month: 3,077,778
Outlet: Forbes
Link: https://www.forbes.com/sites/forbes-personal-shopper/article/best-sunglasses-for-fishing/?sh=287ddf2d3157
Product: Guides Choice XL
Unique Views Per Month: 73,751,964
Outlet: Eyecare Business
Issue: April 2023
Product: Shift MAG
Circulation: 2,939
Outlet: Accessories Council Magazine
Issue: Spring 2023
Product: Shift MAG
Circulation: 15,625
Outlet: 20/20 Magazine
Issue: April 2023
Product: Shift Split MAG
Circulation: 42,237
Outlet: 20/20 Magazine
Link: https://www.2020mag.com/article/speculating-quick-tips-0423
Product: Smith RX Sun Offering
Unique Views Per Month: 42,237