Smith Global Brand Editorial Coverage - December 2023

Global Brand Editorial Coverage December 2023

December 2023 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 703,845,273 Total seen circulation in 2023: + 6,823,098,271 SNOW Travel+Leisure - 4D MAG Goggle - 11,707,490 Men’s Health Online – 4D MAG Goggle – 26,504,984 Ski Pass - 4D MAG Goggle - 436,360 Snow CZ - 4D MAG Goggle - 127,842 Bend Source - 4D MAG Goggle & Method Helmet - 12,767 Bend Source Online - 4D MAG Goggle & Method Helmet - 122,090 Road Trail Run - 4D MAG S Goggle & Vantage Helmet - 355,089 Travel+Leisure - 4D MAG Goggle & I/O MAG Goggle - 11,707,490 Yahoo! - 4D MAG Goggle & I/O MAG Goggle - 413,026,482 Gear Patrol - 4D MAG Goggle & I/O MAG Imprint 3D Goggle - 3,112,268 V Magazine - I/O MAG Goggle - 81,627 Women’s Health - I/O MAG Goggle - 23,096,970 Aol. - I/O MAG Goggle - 19,335,409 Busted Wallet - I/O MAG S Goggle & Survey MIPS Helmet - 14,831 4 Action Sport - I/O MAG XL Goggle - 39,953 Lulop - I/O MAG XL Goggle - 14,165 The Manual - I/O MAG Imprint 3D Goggle & Nexus Helmet - 2,618,769 Gear Patrol - Imprint 3D Collection - 3,112,268 Shop Eat Surf - Imprint 3D Collection - 31,693 Gear Chase - Imprint 3D Collection - Unavailable Snow Industry News - Imprint 3D Collection - 4,268 Design News - Imprint 3D Technology - 52,828 The Manual - Imprint 3D Collection & ChromaPop - 2,618,769 Everett Potter - Imprint 3D Collection - Squad & Squad XL - 9,615 Field Mag - Squad Imprint 3D Goggle - 176,967 Engearment - YouTube - Squad Imprint 3D Goggle - 11,702

SNOW continued The MTB Lab - Squad Imprint 3D Goggle - 2,830 Art & Living - Squad Imprint 3D Goggle - 1,673 Gear Junkie - Squad Imprint 3D Goggle - 1,907,640 Style of Sport - Squad MAG Goggle - 575 Daily Mail - Skyline Goggle - 79,279,623 Mountain Life - Method Helmet - 11,399 ELLE - Method Helmet - 30,246,450 Aol. - Method Helmet - 19,335,409 King Snowboard YouTube – Method Helmet – 5,700 Freeskier – Smith x Oyuki Method Helmet - 109,804 Inside Outdoor – Smith x Oyuki Method Helmet – 27,500 Modern Luxury PEAK Online - Smith x Oyuki Method Helmet - 67,751 Modern Luxury PEAK - Smith x Oyuki Method Helmet - Unavailable Travel+Leisure - Mission MIPS Helmet - 11,707,490 Esquire Italia - Survey Helmet - 21,009,663 CNN Underscored - Vantage MIPS Helmet - 1,008,877 The Manual - Smith Snow Helmets - 2,618,769 NE Ski Journal - Scout Jr Helmet & Snowday Goggle - 8,591 IMBOLDN - Smith x The North Face Collab - 62,188 Freeskier Grom Guide – Prospect Jr Helmet, Grom Goggle – 109,804

December 2023 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 703,845,273 Total seen circulation in 2023: + 6,823,098,271 BIKE / PERFORMANCE Road.cc - Dispatch Helmet - 1,844,304 Electric Bike Journal - Dispatch Helmet, Network Helmet & Shift MAG - 12,527 FreeHub - Forefront 2 Helmet - 919 The Manual - Forefront 2 Helmet & Wildcat - 2,618,769 Solo Bike - Network Helmet & Bobcat - 5,470 Bicycling – Trace Helmet, Flywheel Sunglass – 158,522 SUNGLASS MTB VCO - Attack MTB - 38,625 Athletics Weekly - Attack Max - 277,667 Sarah Scoop - Attack Max & PivLock Arena - 734,350 CNN Underscored - Bobcat - 1,008,877 Gear Junkie - Bobcat - 1,907,640 Optical Prism - Boomtown - 3,375 Sarah Scoop - Guide’s Choice - 734,350 Sarah Scoop - Guide’s Choice, Lowdown 2 & Reverb - 734,350 The Fiberglass Manifesto - Guide’s Choice - 6,917 Fly Fisherman - Guide’s Choice - 74,277 Outside Magazine- Lowdown 2 - 3,651,783 iRunFar - Vert - 377,251 Style of Sport - Vert - 575 VELO - Shift Split MAG - 3,662,448 VUE New Jersey Magazine – Leadout PivLock – 60,000

BRAND Go Nomad - Brand Mention - 38,597 Sun Valley Magazine - Smith Company History - 651

Outlet: Travel + Leisure Link: https://www.travelandleisure.com/best-ski-gear-7101195 Product: 4D MAG Goggle Unique Views Per Month: 11,707,490

Brand Editorial Coverage – December 2023

Outlet: Men’s Health Link: https://www.menshealth.com/technology-gear/g34905308/snowboarding-gifts/ Product: 4D MAG Goggle Unique Views Per Month: 26,504,984

Brand Editorial Coverage – December 2023

Outlet: Ski Pass Link: https://www.skipass.com/tests/masque-ski/smith-optics_4d-mag/2021_31507.html Product: 4D MAG Goggle Unique Views Per Month: 436,360

Brand Editorial Coverage – December 2023

Outlet: Snow CZ Link: https://snow.cz/clanek/7220-recenze-lyzarske-prilby-smith-nexus-mips-a-bryli-4d-mag-maximalisticka-ochrana-a-vyh Product: 4D MAG Goggle Unique Views Per Month: 127,842

Brand Editorial Coverage – December 2023

Outlet: Bend Source Product: 4D MAG Goggle & Method Helmet Circulation: 12,767

Brand Editorial Coverage – December 2023

Outlet: Bend Source Online Link: https://www.bendsource.com/news/holiday-gift-guide-20272093 Product: 4D MAG Goggle & Method Helmet Unique Views Per Month: 122,090

Brand Editorial Coverage – December 2023

Outlet: Road Trail Run Link: https://www.roadtrailrun.com/p/fastpackingbackpacking-trekking-ski-mo.html - google_vignette Product: 4D MAG S Goggle & Vantage Helmet Unique Views Per Month: 355,089

Brand Editorial Coverage – December 2023

Outlet: Travel + Leisure Link: https://www.travelandleisure.com/best-ski-goggles-8414987 Product: 4D MAG Goggle & I/O MAG Goggle Unique Views Per Month: 11,707,490

Brand Editorial Coverage – December 2023

Outlet: Yahoo! Life Link: https://www.yahoo.com/lifestyle/10-best-ski-goggles-2023-193316517.html?guccounter=1 Product: 4D MAG Goggle & I/O MAG Goggle Unique Views Per Month: 413,026,482

Brand Editorial Coverage – December 2023

Outlet: Gear Patrol Link: https://www.gearpatrol.com/outdoors/a627306/best-snow-goggles/ Product: 4D MAG Goggle & I/O MAG Imprint 3D Goggle Unique Views Per Month: 3,112,268

Brand Editorial Coverage – December 2023

Outlet: V Magazine Link: https://vmagazine.com/article/the-ultimate-winter-athlete-shop-guide-for-2023/ Product: I/O MAG Goggle Unique Views Per Month: 81,627

Brand Editorial Coverage – December 2023

Outlet: Women’s Health Link: https://www.womenshealthmag.com/fitness/g37962517/best-ski-goggles/ Product: I/O MAG Goggle Unique Views Per Month: 23,096,970

Brand Editorial Coverage – December 2023

Outlet: Aol. Link: https://www.aol.com/lifestyle/professional-skiers-swear-goggles-theyre-202500176.html Product: I/O MAG Goggle Unique Views Per Month: 19,335,409

Brand Editorial Coverage – December 2023

Outlet: Busted Wallet Link: https://bustedwallet.com/ultimate-holiday-gift-guide-2023/ Product: I/O MAG S Goggle & Survey MIPS Helmet Unique Views Per Month: 14,831

Brand Editorial Coverage – December 2023

Outlet: 4 Action Sport Link: https://www.4actionsport.it/maschera-smith-i-o-mag-xl-per-una-vista-oltre-i-confini/ Product: I/O MAG XL Goggle Unique Views Per Month: 39,953

Brand Editorial Coverage – December 2023

Outlet: Lulop Link: https://lulop.com/it_IT/post/show/282510/maschera-smith-io-mag-xl-per-u.html Product: I/O MAG XL Goggle Unique Views Per Month: 14,165

Brand Editorial Coverage – December 2023

Outlet: The Manual Link: https://www.themanual.com/outdoors/snowboard-gear-gift-guide/ Product: I/O MAG Imprint 3D Goggle & Nexus Helmet Unique Views Per Month: 2,618,769

Brand Editorial Coverage – December 2023

Outlet: Gear Patrol Link: https://www.gearpatrol.com/outdoors/a46092097/smith-squad-imprint-3d/ Product: Imprint 3D Collection Unique Views Per Month: 3,112,268

Brand Editorial Coverage – December 2023

Outlet: Shop Eat Surf Link: https://shop-eat-surf.com/2023/12/smith-expands-imprint-3d-custom-crafter-snow-goggle-offerings/ Product: Imprint 3D Collection Unique Views Per Month: 31,693

Brand Editorial Coverage – December 2023

Outlet: Gear Chase Link: https://blog.gearchase.com/3d-printed-goggles-smith-3d-printed-goggles-review/ Product: Imprint 3D Collection Unique Views Per Month: Unavailable

Brand Editorial Coverage – December 2023

Outlet: Snow Industry News Link: https://www.snowindustrynews.com/articles/2023/december/smith-expands-imprint-3d-custom-crafter-snow-gogg Product: Imprint 3D Collection Unique Views Per Month: 4,268

Brand Editorial Coverage – December 2023

Outlet: Design News Link: https://www.designnews.com/3d-printing/personalization-moves-into-manufacturing-via-3dp Product: Imprint 3D Technology Unique Views Per Month: 52,828

Brand Editorial Coverage – December 2023

Outlet: The Manual Link: https://www.themanual.com/outdoors/snowboard-gear-gift-guide/ Product: Imprint 3D Collection & ChromaPop Unique Views Per Month: 2,618,769

Brand Editorial Coverage – December 2023

Outlet: Everett Potter Link: https://www.everettpotter.com/2023/12/holiday-gift-guide-skiers-wishlist/ Product: Imprint 3D Collection – Squad and Squad XL Unique Views Per Month: 9,615

Brand Editorial Coverage – December 2023

Outlet: Field Mag Link: https://www.fieldmag.com/articles/best-gifts-for-skiers Product: Squad Imprint 3D Goggle Unique Views Per Month: 176,967

Brand Editorial Coverage – December 2023

Outlet: Engearment - YouTube Link: https://www.youtube.com/watch?v=O17XSvy1LZE Product: Squad Imprint 3D Goggle Unique Views Per Month: 11,702

Brand Editorial Coverage – December 2023

Outlet: The MTB Lab Link: https://themtblab.com/2023/12/smith-optics-squad-imprint-3d-goggle.html Product: Squad Imprint 3D Goggle Unique Views Per Month: 2,830

Brand Editorial Coverage – December 2023

Outlet: Art & Living Link: https://artandliving.com/custom-snow-goggles-just-got-way-more-affordable/ Product: Squad Imprint 3D Goggle Unique Views Per Month: 1,673

Brand Editorial Coverage – December 2023

Outlet: GearJunkie Link: https://gearjunkie.com/emerging-gear/emerging-gear-12-14-23 Product: Squad Imprint 3D Goggle Unique Views Per Month: 1,907,640

Brand Editorial Coverage – December 2023

Outlet: Style of Sport Link: https://www.styleofsport.com/coming-up-roses/ Product: Squad MAG Goggle Unique Views Per Month: 575

Brand Editorial Coverage – December 2023

Outlet: Daily Mail Link: https://www.dailymail.co.uk/best-buys/lifestyle/best-ski-goggles Product: Skyline Goggle Unique Views Per Month: 79,279,623

Brand Editorial Coverage – December 2023

Outlet: Mountain Life Link: https://www.mountainlifemedia.ca/2023/12/gear-shed-baselayer-binding-duffel-glove-helmet-jacket-ski-roundup/ Product: Method Helmet Unique Views Per Month: 11,399

Brand Editorial Coverage – December 2023

Outlet: ELLE Link: https://www.elle.com/fashion/shopping/a45966281/best-winter-ski-gear-essentials/ Product: Method Helmet Unique Views Per Month: 30,246,450

Brand Editorial Coverage – December 2023

Outlet: Aol. Link: https://www.aol.com/lifestyle/fashion-girl-guide-hitting-slopes-140000014.html Product: Method Helmet Unique Views Per Month: 19,335,409

Brand Editorial Coverage – December 2023

Outlet: King Snowboard YouTube Link: https://www.youtube.com/watch?v=cjd1PhEFLkA Product: Method Helmet Unique Views Per Month: 5,7000

Brand Editorial Coverage – December 2023

Outlet: Freeskier Product: Oyuki Method Helmet Circulation: 109,804

Brand Editorial Coverage – December 2023

Outlet: Inside Outdoor Issue: Winter 23/24 Product: Smith x Oyuki Method Helmet Circulation: 27,500

Brand Editorial Coverage – December 2023

Outlet: Modern Luxury PEAK Online Link: https://mlpeak.com/winter-fashion-guide Product: Smith x Oyuki Method Helmet Unique Views Per Month: 67,751

Brand Editorial Coverage – December 2023

Outlet: Modern Luxury PEAK Issue: Winter 23/24 Product: Smith x Oyuki Method Helmet Circulation: Unavailable

Brand Editorial Coverage – December 2023

Outlet: Travel + Leisure Link: https://www.travelandleisure.com/bern-hendrix-mips-ski-helmet-review-8409297 Product: Mission MIPS Helmet Unique Views Per Month: 11,707,490

Brand Editorial Coverage – December 2023

Outlet: Esquire Italia Link: https://www.esquire.com/it/lifestyle/passioni/a46142037/idee-regalo-natale-chi-ama-neve/ Product: Survey Helmet Unique Views Per Month: 21,009,663

Brand Editorial Coverage – December 2023

Outlet: CNN Underscored Link: https://www.cnn.com/cnn-underscored/outdoors/ski-resort-gear-apparel Product: Vantage MIPS Helmet Unique Views Per Month: 1,008,877

Brand Editorial Coverage – December 2023

Outlet: The Manual Link: https://www.themanual.com/outdoors/best-snowboarding-helmets-and-protection/ Product: Smith Snow Helmets Unique Views Per Month: 2,618,769

Brand Editorial Coverage – December 2023

Outlet: NE Ski Journal Link: https://www.skijournal.com/wrap-up-some-thrills-winter-gear-innovations-and-cozy-finds-for-every-skier-on-your-ho Product: Scout Jr Helmet & Snowday Goggle Unique Views Per Month: 8,591

Brand Editorial Coverage – December 2023

Outlet: IMBOLDN Link: https://imboldn.com/smith-x-the-north-face-snow-helmet-code-mips/ Product: Smith x The North Face Collab Unique Views Per Month: 62,188

Brand Editorial Coverage – December 2023

Outlet: Freeskier Grom Guide Issue: Winter 23/24 Product: Prospect Jr Helmet, Grom Goggle Circulation: 109,804

Brand Editorial Coverage – December 2023

Outlet: Road.cc Link: https://road.cc/best-christmas-gifts-cyclists-under-200 Product: Dispatch Helmet Unique Views Per Month: 1,844,304

Brand Editorial Coverage – December 2023

Outlet: Electric Bike Journal Link: https://www.electricbikejournal.com/editors-picks-best-gear-of-2023/ Product: Dispatch Helmet, Network Helmet & Shift MAG Unique Views Per Month: 12,527

Brand Editorial Coverage – December 2023

Outlet: FreeHub Link: https://freehub.com/2023-holiday-gift-guide Product: Forefront 2 Helmet Unique Views Per Month: 919

Brand Editorial Coverage – December 2023

Outlet: The Manual Link: https://www.themanual.com/outdoors/best-mountain-biking-gifts/ Product: Forefront 2 Helmet & Wildcat Unique Views Per Month: 2,618,769

Brand Editorial Coverage – December 2023

Outlet: Bicycling Magazine Cover Issue: Winter 2023/24 Product: Trace Helmet, Flywheel Sunglass Unique Views Per Month: 158,522

Ben Frederick in Trace Helmet & Flywheel Sunglass

Brand Editorial Coverage – December 2023

Outlet: Solo Bike Link: https://www.solobike.it/x-mas-bike-le-proposte-di-smith-julbo-falke-ktm-e-abus/ Product: Network Helmet & Bobcat Unique Views Per Month: 5,470

Brand Editorial Coverage – December 2023

Outlet: MTB VCO Link: https://mtb-vco.com/220162-in-test-smith-attack-mag-mtb/ Product: Attack MTB Unique Views Per Month: 38,625

Brand Editorial Coverage – December 2023

Outlet: Athletics Weekly Link: https://athleticsweekly.com/aw-promotion/essential-gear-why-runners-need-sunglasses-1039973496/ Product: Attack Max Unique Views Per Month: 277,667

Brand Editorial Coverage – December 2023

Outlet: Sarah Scoop Link: https://sarahscoop.com/best-photochromic-sunglasses/ Product: Attack Max & PivLock Arena Unique Views Per Month: 734,350

Brand Editorial Coverage – December 2023

Outlet: CNN Underscored Link: https://www.cnn.com/cnn-underscored/outdoors/cross-country-skiing-for-beginners Product: Bobcat Unique Views Per Month: 1,008,877

Brand Editorial Coverage – December 2023

Outlet: Gear Junkie Link: https://gearjunkie.com/biking/best-cycling-sunglasses Product: Bobcat Unique Views Per Month: 1,907,640

Brand Editorial Coverage – December 2023

Outlet: Optical Prism Link: https://opdigimag.opticalprism.ca/opticalprismndecember2023/full-view.html Product: Boomtown Unique Views Per Month: 3,375

Brand Editorial Coverage – December 2023

Outlet: Sarah Scoop Link: https://sarahscoop.com/best-clip-on-polarized-sunglasses/ Product: Guide’s Choice Unique Views Per Month: 734,350

Brand Editorial Coverage – December 2023

Outlet: Sarah Scoop Link: https://sarahscoop.com/best-sunglasses-for-baseball-players/ - google_vignette Product: Guide's Choice, Lowdown 2 & Reverb Unique Views Per Month: 734,350

Brand Editorial Coverage – December 2023

Outlet: The Fiberglass Manifesto Link: https://thefiberglassmanifesto.blogspot.com/2023/12/gear-review-tools-for-nelsons-spring.html Product: Guide’s Choice Unique Views Per Month: 6,917

Brand Editorial Coverage – December 2023

Outlet: Fly Fisherman Link: https://www.flyfisherman.com/editorial/chasing-golden-dorado-ibera-marsh/487473 Product: Guide’s Choice Unique Views Per Month: 74,277

Brand Editorial Coverage – December 2023

Outlet: Outside Online Link: https://www.outsideonline.com/outdoor-gear/most-beautiful-outdoor-products-of-the-last-decade/ Product: Lowdown 2 Unique Views Per Month: 3,651,783

Brand Editorial Coverage – December 2023

Outlet: iRunFar Link: https://www.irunfar.com/smith-vert-pivlock-review Product: Vert Unique Views Per Month: 377,251

Brand Editorial Coverage – December 2023

Outlet: Style of Sport Link: https://www.styleofsport.com/thats-a-wrap/ Product: Vert Unique Views Per Month: 575

Brand Editorial Coverage – December 2023

Outlet: VELO Link: https://velo.outsideonline.com/gravel/gravel-culture/11-things-i-loved-in-2023-betsy-welch/ Product: Shift Split MAG Unique Views Per Month: 3,662,448

Brand Editorial Coverage – December 2023

Outlet: VUE New Jersey Magazine Issue: Winter 2023/24 Product: Leadout PivLock Circulation: 60,000

Brand Editorial Coverage – December 2023

Outlet: Go Nomad Link: https://www.gonomad.com/228902-shades-of-the-world-sunglasses Product: Brand Mention Unique Views Per Month: 38,597

Brand Editorial Coverage – December 2023

Outlet: Sun Valley Magazine Link: https://sunvalleymag.com/articles/room-to-grow-with-the-snow/ Product: Smith Company History Unique Views Per Month: 651

Brand Editorial Coverage – December 2023