Smith Global Brand Editorial Coverage - February 2023

February 2023 Brand Editorial Coverage

Total seen monthly circulation: + 468,361,293

Total seen circulation to date: + 583,939,601

SNOW

Gear Patrol - I/O MAG Imprint 3D Goggle, Maze Helmet - 5,310,831

Snowboard Mag - I/O MAG Imprint 3D Goggle - 29,125

Invision - I/O MAG Imprint 3D Goggle - 27,082

Popular Mechanics - 4D MAG Goggle - 8,800,280

Outdoor Gear Lab - 4D MAG Goggle – 2,610,241

Travel + Leisure - 4D MAG Goggle - 12,704,609

Travel + Leisure Instagram – 4 D MAG Goggle, W’s Vantage Helmet – 6,200,000

Yahoo! Style Singapore - 4D MAG Goggle - 800,570

Men’s Journal - 4D MAG Goggle, Nexus Helmet - 3,531,241

Men’s Journal – Nexus Helmet - 3,531,241

Maxim - 4D MAG Goggle - 863,171

Road Trail Run - 4D MAG S Goggle, Vantage MIPS Helmet - 252,296

Good Housekeeping - 4D MAG Goggle, Range Goggle - 41,675,151

Sports Illustrated - 4D MAG, I/O MAG S, Vogue, Cascade Goggles - 32,621,736

Colorado College Outdoor Journal - 4D MAG Goggle, Level Helmet - unavailable

Popular Mechanics - Holt Helmet, Vantage Helmets - 8,800,280

The Manual - Summit Helmet, Scout Helmet, Holt Helmet - 1,907,055

Best Products - Squad MAG Goggle, Sequence OTG Goggle - 2,749,916

Endless Rush Outdoor - Frontier Goggle – unavailable

InTouch Weekly – Vogue Goggle – 258,303

EBONY - Vogue Goggle - 392,827

Ski Canada Magazine - Gogglesoc – 100,000

Ski Canada Magazine Online - Gogglesoc - 19,433

Endless Rush Outdoor - Reason OTG Goggle - unavailable

Mountain Ski Gear - Maze MIPS Helmet - unavailable

Esquire - Level Helmet, Liberty Helmets - 25,194,859

Accessories Council Magazine - Survey Helmet - 15,625

Men’s Journal - VSSL X Smith Backcountry Canister- 3,531,241

BIKE / PERFORMANCE

Electric Bike Journal – Dispatch Helmet – 1,046

SUNGLASS CNN - Wildcat - 148,679,813

Rolling Stone - Wildcat - 21,016,521

This Song Is So Sick - Wildcat - 230

Cycling Weekly - Wildcat - 1,126,299

Ski Canada Magazine - Bobcat – 100,000

Ski Canada Magazine Online - Bobcat - 19,433

The Rundown - XC - 21,537,926

Highsnobiety - XC - 2,970,593

Ducks Unlimited - Operator’s Choice - 161,816

Calgary Herald - Shift MAG - 663,311

Travel + Leisure - Embark - 12,704,609

Men’s Journal – Pursuit- 3,531,241

Gear Patrol - Pursuit - 5,310,831

Tom’s Guide - Deckboss - 20,362,100

The Contender - ChromaPop - 1,040

Forbes - RX Sunglasses - 65,519,691

Reviewed.com – Smith Sunglasses – 2,313,167

CORPORATE NEWS – Smith x Santa Cruz Rockshox XC Team Partnership

365 Mountain Bike - 1,959

Bike Live - 4,084

Endurance Sportswire – 12,644

Pianeta Mountain Bike Italy - 149,460

Bike World News - 6,905

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

February 2023 Brand Editorial Coverage

Total seen monthly circulation: + 468,361,293

Total seen circulation to date: + 583,939,601

CORPORATE NEWS – Smith Village in the Dolomites

Sciare Magazine Italy - 99,649

SciMarche Italy - 26,642

-

Outlet: Gear Patrol

Product: I/O MAG Imprint 3D Goggle, Maze Helmet

Link: https://www.gearpatrol.com/outdoors/a42555326/powder-mountain-best-ski-resort-kind-of-obsessed/ Unique Views Per Month: 5,310,831

Outlet: Snowboard Mag

Product: I/O MAG Imprint 3D Goggle

Link: https://snowboardmag.com/videos/whats-the-deal-smith-i-o-mag-imprint-3d-goggle

Unique Views Per Month: 29,125

Outlet: Invision

Product: I/O MAG Imprint 3D Goggle

Link: https://invisionmag.com/3d-printed-eyewear-has-come-a-long-way/

Unique Views Per Month: 27,082

Outlet: Popular Mechanics

Product: 4D MAG Goggle

Link: https://www.popularmechanics.com/adventure/outdoor-gear/g39095893/best-ski-goggles/

Unique Views Per Month: 8,800,280

Outlet: Outdoor Gear Lab

Product: 4D MAG Goggle

Link: https://www.outdoorgearlab.com/reviews/snow-sports/ski-goggles/smith-4d-mag

Unique Views Per Month: 2,610,241

Outlet: Travel + Leisure

Product: 4D MAG Goggle

Link: https://www.travelandleisure.com/best-ski-gear-7101195

Unique Views Per Month: 12,704,609

Outlet: Travel + Leisure Instagram

Story: Jackson Hole Media Event

Product: 4D MAG S Goggle, W’s Vantage Helmet

Followers: 6,200,000

Outlet: Yahoo! Style Singapore

Product: 4D MAG Goggle

Link: https://sg.style.yahoo.com/best-ski-gear-2023-tested-191926277.html

Unique Views Per Month: 800,570

Outlet: Men’s Journal

Product: 4D MAG Goggle, Nexus Helmet

Link: https://www.mensjournal.com/gear/best-ski-and-snowboard-gear-2023

Unique Views Per Month: 3,531,241

Outlet: Men’s Journal

Product: Nexus Helmet

Unique Visitors Per Month: 3,531,241

Link: https://www.mensjournal.com/gear/best-new-gear-coolest-gadgets-week/

Outlet: Maxim

Product: 4D MAG Goggle

Link: https://www.maxim.com/gear/the-best-gear-for-winter-adventures/ Unique Views Per Month: 863,171

Outlet: Road Trail Run

Product: 4D MAG S Goggle, Vantage MIPS Helmet

Link: https://www.roadtrailrun.com/2023/02/smith-vantage-mips-helmet-and-4d-mag-s.html

Unique Views Per Month: 252,296

Outlet: Good Housekeeping

Product: 4D MAG Goggle, Range Goggle

Link: https://www.goodhousekeeping.com/health-products/g42794778/best-ski-goggles/

Unique Views Per Month: 41,675,151

Outlet: Sports Illustrated

Product: 4D MAG, I/O MAG S, Vogue, Cascade Goggles

Link: https://www.si.com/showcase/fitness/best-ski-goggles

Unique Views Per Month: 32,621,736

Outlet: Colorado College Outdoor Journal

Product: 4D MAG Goggle, Level Helmet

Link: https://ccoutdoorjournal.com/gear-reviews/gear-reviews-smith-4d-mag-goggles-amp-smith-level-helmet

Unique Views Per Month: unavailable

Outlet: Popular Mechanics

Product: Holt Helmet, Vantage Helmets

Link: https://www.popularmechanics.com/adventure/outdoor-gear/g39133772/best-ski-helmets/?utm_source=google&utm_medium=cpc&utm_campaig

Unique Views Per Month: 8,800,280

Outlet: The Manual

Product: Summit Helmet, Scout Helmet, Holt Helmet

Link: https://www.themanual.com/outdoors/best-ski-and-snowboard-helmets/

Unique Views Per Month: 1,907,055

Outlet: Endless Rush Outdoor

Product: Frontier Goggle

Link: https://endlessrushoutdoors.com/smith-frontier-goggles-review/ Unique Views Per Month: unavailable

Outlet: Best Products

Product: Squad MAG Goggle, Sequence OTG Goggle

Link: https://www.bestproducts.com/fitness/equipment/g487/best-mens-womens-ski-goggles/

Unique Views Per Month: 2,749,916

Outlet: InTouch Weekly

Issue: February 2023

Product: Vogue Goggle

Circulation: 258,303

Outlet: EBONY

Product: Vogue Goggle

Link: https://www.ebony.com/10-stylish-ski-goggles/

Unique Views Per Month: 392,827

Product: Gogglesoc

Outlet: Ski Canada Magazine

Issue: Winter 2023 Buyer’s Guide

Product: Gogglesoc

Circulation: 100,000

Outlet: Ski Canada Magazine Online

Product: Gogglesoc

Link: https://skicanadamag.com/2023-buyers-guide-part-2/

Unique Views Per Month: 19,433

Outlet: Endless Rush Outdoor

Product: Reason OTG Goggle

Link: https://endlessrushoutdoors.com/smith-reason-otg-ski-goggles-review/

Unique Views Per Month: unavailable

Outlet: Mountain Ski Gear

Product: Maze MIPS Helmet

Link: https://mountainskigear.com/smith-maze-mips-review/

Unique Views Per Month: TBD

Outlet: Esquire

Product: Level Helmet, Liberty Helmets

Link: http://blistergearreview.com/gear-reviews/smith-rover-helmet

Unique Views Per Month: 25,194,859

Outlet: Accessories Council Magazine

Issue: Issue 9 – Winter 23

Product: Survey Helmet

Circulation: 15,625

Outlet: Men’s Journal

Product: VSSL x Smith Backcountry Canister

Unique Visitors Per Month: 3,531,241

Link: https://www.mensjournal.com/gear/best-new-gear-coolest-gadgets-week/

Outlet: Electric Bike Journal

Product: Dispatch Helmet

Link: https://www.electricbikejournal.com/smith-dispatch-helmet-review/

Unique Views Per Month: 1,046

Outlet: CNN

Product: Wildcat

Link: https://www.cnn.com/cnn-underscored/health-fitness/gus-kenworthy-workout-essentials

Unique Views Per Month: 148,679,813

Outlet: Rolling Stone

Product: Wildcat

Link: https://www.rollingstone.com/product-recommendations/lifestyle/best-sunglasses-for-sports-1045527/

Unique Views Per Month: 21,016,521

Outlet: This Song Is So Sick

Product: Wildcat

Link: https://thissongissosick.com/the-best-sunglasses-for-running-and-sports/

Unique Views Per Month: 230

Outlet: Cycling Weekly

Product: Wildcat

Link: https://www.cyclingweekly.com/group-tests/best-cycling-glasses-20180

Unique Views Per Month: 1,126,299

Outlet: Ski Canada Magazine

Issue: Winter 2023 Buyer’s Guide

Product: Bobcat

Circulation: 100,000

Outlet: Ski Canada Magazine

Product: Bobcat

Link: https://skicanadamag.com/2023-buyers-guide-part-3/

Unique Views Per Month: 19,433

Outlet: The Rundown

Product: XC

Link: https://ashleymateo.substack.com/p/its-cold-outare-you-heat-training

Unique Views Per Month: 21,537,926

Outlet: Highsnobiety

Product: XC

Link: https://www.highsnobiety.com/p/smith-optics-xc/

Unique Views Per Month: 2,970,593

Outlet: Ducks Unlimited

Product: Operator’s Choice

Link: https://www.ducks.org/hunting/waterfowl-hunting-gear/2023-light-goose-gear-guide?poe=home

Unique Views Per Month: 161,816

Outlet: Calgary Herald

Product: Shift MAG

Link: https://calgaryherald.com/travel/flake-filled-skiers-rv-dream-trip-along-the-powder-highway

Unique Views Per Month: 663,311

Outlet: Travel + Leisure

Product: Embark

Link: https://www.travelandleisure.com/smith-optics-embark-snow-sunglasses-7112201

Unique Views Per Month: 12,704,609

Outlet: Gear Patrol

Product: Pursuit Sunglass

Link: https://www.gearpatrol.com/outdoors/g35181749/ultimate-kit-for-skiing-the-backcountry/ Unique Views Per Month: 5,310,831

Outlet: Men’s Journal

Product: Pursuit Sunglass

Unique Visitors Per Month: 3,531,241

Link: https://www.mensjournal.com/gear/best-new-gear-coolest-gadgets-week/

Outlet: Tom’s Guide

Product: Deckboss

Link: https://www.tomsguide.com/best-picks/best-running-sunglasses

Unique Views Per Month: 20,362,100

Outlet: The Contender

Product: ChromaPop

Link: https://thecontender.substack.com/p/the-bahamas-packing-list

Unique Views Per Month: 1,040

Outlet: Forbes

Product: RX Sunglasses

Link: https://www.forbes.com/sites/forbes-personal-shopper/article/best-prescription-sunglasses/?sh=5d5458a13995

Unique Views Per Month: 65,519,691

Outlet: Reviewed.com by USA Today

Product: Smith Sunglasses

Unique Visitors Per Month: 2,313,167

Link: https://reviewed.usatoday.com/home-outdoors/features/14-products-with-lifetime-warranties-for under 100

Outlet: 365 Mountain Bike

Story: Smith x Santa Cruz Rockshox XC Team Partnership

Link: https://www.365mountainbike.it/news/smith-annuncia-una-partnership-con-il-santa-cruz-rockshox team/ Unique Views Per Month: 1,959

Outlet: Bike Live

Story: Smith x Santa Cruz Rockshox XC Team Partnership

Link: https://www.bikelive.com/smith-avec-le-team-santa-cruz/?doing_wp_cron=1678129286.5362479686737060546875

Unique Views Per Month: 4,084

Outlet: Endurance Sportswire

Story: Smith x Santa Cruz Rockshox XC Team Partnership

Link: https://www.endurancesportswire.com/smith-announces-new-partnership-with-santa-cruz-rockshox team/

Unique Views Per Month: 12,644

Outlet: Pianeta Mountain Bike Italy

Story: Smith x Santa Cruz Rockshox XC Team Partnership

Link: https://www.pianetamountainbike.it/tecnica/25597-caschi/66829-smith-torna-in-gara-in-italia-insieme cruzUnique Views Per Month: 149,460

Outlet: Bike World News

Story: Smith x Santa Cruz Rockshox XC Team Partnership

Link: https://www.bikeworldnews.com/2023/02/20/santa-cruz-rockshox-pro-xc-team-partners-with-smith helmets-and Unique Views Per Month: 6,905

Outlet: Sciare Magazine Italy

Story: Smith Village in the Dolomites

Link: https://www.sciaremag.it/eventi/lo-smith-village-in-val-gardena/

Unique Views Per Month: 99,649

Outlet: SciMarche Italy

Story: Smith Village in the Dolomites

Link: https://www.scimarche.it/villaggio-smith-fino-al-26-febbraio-vicino-al-rifugio-comici-in-val-gardena/

Unique Views Per Month: 26,642

Outlet: SportOutdoor24

Story: Smith Village in the Dolomites

Link: https://www.sportoutdoor24.it/news/eventi/perche-andare-allo-smith-village-in-val-gardena-da-questo weekend/ Unique Views Per Month: unavailable

Outlet: Breaking Latest News

Story: Smith Village in the Dolomites

Link: https://www.breakinglatest.news/sports/why-go-to-the-smith-village-in-val-gardena-from-this-weekend/

Unique Views Per Month: 63,078

Outlet: 4 Action Sport

Story: Smith Village in the Dolomites

Link: https://www.4actionsport.it/winter-village-smith-optics-val-gardena/

Unique Views Per Month: 50,095