Global Brand Editorial Coverage March 2023
March 2023 Brand Editorial Coverage
Total seen monthly circulation: + 919,125,277
Total seen circulation to date: + 1,503,064,878
SNOW
4 Action Sport - Vantage Helmet & Squad Goggle - 45,654
Popular Mechanics - Vantage & Mission Helmets - 8,800,280
Man Makes Fire - Vantage MIPS Helmet - 42,692
Unofficial Networks - I/O MAG Imprint 3D Goggle - 735,689
Mountain Weekly News - I/O MAG Imprint 3D Goggle - 89,413
Expert Reviews - 4D MAG Goggle - 3,172,596
Outdoors - 4D MAG Goggle - 37,955
Native News Online - 4D MAG AC Goggle - 1,967
Yahoo! Life - 4D MAG AC Goggle - 405,833,392
Tribal Business News - 4D MAG AC Goggle - 4,949
OP Wintersports - Snow Goggles - 214,640
Gear Junkie - Riot Goggle - 2,185,668
Conde Nast Traveler - I/O Goggles & Wildcat Sunglass - 4,097,224
The Inertia - Bobcat Sunglass, Squad Goggle, Grom Goggle, W's Vantage Helmet - 847,155
The Daily Beast - Liberty Helmet, Skyline & Squad MAG Goggles, Era and Outcome - 15,930,393
Unofficial Networks - Survey Jr MIPS Helmet - 735,689
BIKE / PERFORMANCE
Cycling Weekly - Signal MIPS Helmet - 1,126,299
Bike Radar - Ignite Helmet - 2,131,190
IMBOLDEN - Dispatch Helmet - 49,830
365 Mountain Bike - Forefront 2, Engage, Bobcat, Wildcat, Shift MAG – 25,000
Travel Noire - Convoy Helmet - 673,635
Yahoo! Life - Convoy Helmet - 405,833,392
FISH
Fish Alaska Online - Spinner - 14,444
Fish Alaska - Spinner – 35,000
SUNGLASS
Huck Adventures - Pursuit – 60,000
Cool Hunting - Pursuit - 136,342
Gear Junkie - Pursuit - 2,185,668
Men’s Journal - Pursuit - 3,531,241
News AKMI - Pursuit - 3,090
Pack Hacker - Guide’s Choice - 529,518
Business Insider Spain - Flywheel - 6,850,607
Marathon Handbook - Reverb - 1,704,320
Boating - Boomtown - 163,408
Gear Junkie - Bobcat - 2,185,668
REI Coop Journal - Lowdown 2 – 16,736,579
Wall Street Journal - XC Sunglasses - 31,260,255
Wall Street Journal Print - XC Sunglasses – 698,413
Press Contact: Kate Gaeirkate@akimbopr.com I 206.334.0863
March 2023 Brand Editorial Coverage
Total seen monthly circulation: + 919,125,277
Total seen circulation to date: + 1,503,064,878
CORPORATE NEWS – Jeremy Dunn Hiring Announcement
Bicycle Retailer - 101,367
Endurance Sportswire - 11,295
Malakye - 41,231
BikeBiz - 30,878
The Daily – 5,102
SGB Online – 84,705
CORPORATE NEWS
MTB Tech - Smith x Santa Cruz Rockshox XC Team Partnership - Unavailable
The Daily - Taryn Ryan Interview - 5,102
See 2 Alpes - Smith Mention - Unavailable
Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863
Outlet: 4 Action Sport
Link: https://www.4actionsport.it/sciare-a-kronplatz-plan-de-corones-la-nostra-experience/
Product: Vantage Helmet & Squad Goggle
Unique Views Per Month: 45,654
Brand Editorial Coverage – March 2023
Outlet: Popular Mechanics
Link: https://www.popularmechanics.com/adventure/outdoor-gear/g43024560/best-snowboard-helmets/
Product: Vantage & Mission Helmets
Unique Views Per Month: 8,800,280
Brand Editorial Coverage – March 2023
Outlet: Man Makes Fire
Link: https://manmakesfire.com/smith-vantage-mips-helmet-review/
Product: Vantage MIPS Helmet
Unique Views Per Month: 42,692
Brand Editorial Coverage – March 2023
Outlet: Unofficial Networks
Link: https://unofficialnetworks.com/2023/03/08/smith-optics-simple-process-gets-you-custom-goggles-with-ease/
Product: I/O MAG Imprint 3D Goggle
Unique Views Per Month: 735,689
Brand Editorial Coverage – March 2023
Outlet: Mountain Weekly News
Link: https://mtnweekly.com/reviews/best-snowboard-goggles/
Product: I/O MAG Imprint 3D Goggle
Unique Views Per Month: 89,413
Brand Editorial Coverage – March 2023
Outlet: Expert Reviews
Link: https://www.expertreviews.co.uk/outdoor/1406542/best-ski-and-snowboard-goggles-for-beginners-kids-and-professionals
Product: 4D MAG Goggle
Unique Views Per Month: 3,172,596
Brand Editorial Coverage – March 2023
Outlet: Outdoors
Link: https://outdoors.com/best-ski-goggles/
Product: 4D MAG Goggle
Unique Views Per Month: 37,955
Brand Editorial Coverage – March 2023
Outlet: Native News Online
Link: https://nativenewsonline.net/environment/this-whole-industry-happens-on-native-land-lakota-skier-spreads-message
Product: 4D MAG AC Goggle
Unique Views Per Month: 1,967
Brand Editorial Coverage – March 2023
Outlet: Yahoo! Life
Link: https://www.yahoo.com/lifestyle/whole-industry-happens-native-land-155519741.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29
Product: 4D MAG AC Goggle
Unique Views Per Month: 405,833,392
Brand Editorial Coverage – March 2023
Outlet: Tribal Business News
Link: https://tribalbusinessnews.com/sections/entrepreneurism/14273-this-whole-industry-happens-on-native-land-lakota
Product: 4D MAG AC Goggle
Unique Views Per Month: 4,949
Brand Editorial Coverage – March 2023
Outlet: OP-Wintersports
Link: https://www.op-wintersport.nl/skibril-merken
Product: Snow Goggles
Unique Views Per Month: 214,640
Brand Editorial Coverage – March 2023
Outlet: Gear Junkie
Link: https://gearjunkie.com/weekly-outdoor-gear-deals/3-01-23
Product: Riot Goggle
Unique Views Per Month: 2,185,668
Brand Editorial Coverage – March 2023
Outlet: Conde Nast Traveler
Link: https://www.cntraveler.com/story/ski-goggles
Product: I/O Goggles & Wildcat Sunglass
Unique Views Per Month: 4,097,224
Brand Editorial Coverage – March 2023
Outlet: The Inertia
Link: https://www.theinertia.com/gear/smith-optics-end-of-season-sale-top-picks/
Product: Bobcat Sunglass, Squad Goggle, Grom Goggle, W's Vantage Helmet
Unique Views Per Month: 847,155
Brand Editorial Coverage – March 2023
Outlet: The Daily Beast
Link: https://www.thedailybeast.com/winter-skiing-sale-smith-optics
Product: Skyline Goggle, Liberty Helmet, Squad MAG Goggle, Era and Outcome sunglasses
Unique Views Per Month: 15,930,393
Brand Editorial Coverage – March 2023
Outlet: Unofficial Networks
Link: https://unofficialnetworks.com/2023/03/31/gear-review-smiths-survey-jr-mips-ski-helmet/
Product: Survey Jr MIPS Helmet
Unique Views Per Month: 735,689
Brand Editorial Coverage – March 2023
Outlet: Cycling Weekly
Link: https://www.cyclingweekly.com/reviews/clothing/best-commuter-bike-helmets-urban-helmets-for- cycling
Product: Signal MIPS Helmet
Unique Views Per Month: 1,126,299
Brand Editorial Coverage – March 2023
Outlet: Bike Radar
Link: https://www.bikeradar.com/reviews/helmets/road-cycling-helmets/smith-optics-ignite-mips-helmet
Product: Ignite Helmet
Unique Views Per Month: 2,131,190
Brand Editorial Coverage – March 2023
Outlet: IMBOLDN
Link: https://imboldn.com/smith-dispatch-bike-helmet/
Product: Dispatch Helmet
Unique Views Per Month: 49,830
Brand Editorial Coverage – March 2023
Outlet: 365 Mountain Bike
Link: https://www.365mountainbike.it/news/smith-protagonista-della-stagione-bike-spring-summer-2023/
Product: Forefront 2, Engage, Bobcat, Wildcat, Shift MAG
Unique Views Per Month: 25,000
Brand Editorial Coverage – March 2023
Outlet: Travel Noire
Link: https://travelnoire.com/best-bike-helmets
Product: Convoy Helmet
Unique Views Per Month: 673,635
Brand Editorial Coverage – March 2023
Outlet: Yahoo! Life
Link: https://www.yahoo.com/lifestyle/best-bike-helmets-next-adventure-200200921.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ
Product: Convoy Helmet
Unique Views Per Month: 405,833,392
Brand Editorial Coverage – March 2023
Outlet: Fish Alaska Online
Link: https://www.fishalaskamagazine.com/best-polarized-sunglasses-ecas-2023/
Product: Spinner
Unique Views Per Month: 14,444
Brand Editorial Coverage – March 2023
Outlet: Fish Alaska
Issue: March 2023
Product: Spinner
Circulation: 35,000
Brand Editorial Coverage – March 2023
Outlet: Huck Adventures
Link: https://huckadventures.com/conquer-the-mountains-in-style-a-comprehensive-review-of-the-smith-pursuit-sunglasses
Product: Pursuit
Unique Views Per Month: 60,000
Brand Editorial Coverage – March 2023
Outlet: Cool Hunting
Link: https://coolhunting.com/buy/pursuit-alpine-glasses/
Product: Pursuit
Unique Views Per Month: 136,342
Brand Editorial Coverage – March 2023
Outlet: Gear Junkie
Link: https://gearjunkie.com/sunglasses/smith-pursuit-cody-townsend-sunglasses-review
Product: Pursuit
Unique Views Per Month: 2,185,668
Brand Editorial Coverage – March 2023
Outlet: Men’s Journal
Link: https://www.mensjournal.com/gear/best-spring-ski-touring-gear - gid=ci02b9e498d0002496&pid=1-atk-haute-route
Product: Pursuit
Unique Views Per Month: 3,531,241
Brand Editorial Coverage – March 2023
Outlet: News AKMI
Link: https://newsakmi.com/news/health/lifetime-fitness/best-spring-ski-touring-gear-for-climbing-and-carving/
Product: Pursuit
Unique Views Per Month: 3,090
Brand Editorial Coverage – March 2023
Outlet: Pack Hacker
Link: https://packhacker.com/blog/general/best-sunglasses/
Product: Guide’s Choice
Unique Views Per Month: 529,518
Brand Editorial Coverage – March 2023
Outlet: Business Insider Spain
Link: https://www.businessinsider.es/productos-puedes-encontrar-amazon-te-duraran-toda-vida-1207730
Product: Flywheel
Unique Views Per Month: 6,850,607
Brand Editorial Coverage – March 2023
Outlet: Marathon Handbook
Link: https://marathonhandbook.com/best-sunglasses-for-running/
Product: Reverb
Unique Views Per Month: 1,704,320
Brand Editorial Coverage March 2023
Outlet: Boating
Link: https://www.boatingmag.com/gear/12-gadgets-to-improve-your-time-on-the-water/
Product: Boomtown
Unique Views Per Month: 163,408
Brand Editorial Coverage – March 2023
Outlet: Gear Junkie
Link: https://gearjunkie.com/weekly-outdoor-gear-deals/weekly-deals-03-24-2023
Product: Bobcat
Unique Views Per Month: 2,185,668
Brand Editorial Coverage – March 2023
Outlet: REI Coop Journal
Link: https://www.rei.com/blog/hike/trail-to-city-hiking-clothes
Product: Lowdown 2
Unique Views Per Month: 16,736,579
Brand Editorial Coverage – March 2023
Outlet: Wall Street Journal
Link: https://www.wsj.com/articles/flip-up-sunglasses-are-suddenly-everywhere-80a86b56
Product: XC Sunglasses
Unique Views Per Month: 31,260,255
Brand Editorial Coverage – March 2023
Outlet: Wall Street Journal
Date: Saturday, April 1, 2023
Product: XC Sunglass
Circulation: 698,413
Brand Editorial Coverage – March 2023
Outlet: Bicycle Retailer
Link: https://www.bicycleretailer.com/announcements/2023/03/14/jeremy-dunn-named-bike-marketing-manager-smith -
Story: Jeremy Dunn Hiring Announcement
Unique Views Per Month: 101,367
Brand Editorial Coverage – March 2023
Outlet: Endurance Sportswire
Link: https://www.endurancesportswire.com/jeremy-dunn-named-bike-marketing-manager-at-smith/
Story: Jeremy Dunn Hiring Announcement
Unique Views Per Month: 11,295
Brand Editorial Coverage – March 2023
Outlet: Malakye
Link: https://www.malakye.com/news/11948/jeremy-dunn-named-bike-marketing-manager-at-smith
Story: Jeremy Dunn Hiring Announcement
Unique Views Per Month: 41,231
Brand Editorial Coverage – March 2023
Outlet: BikeBiz
Link: https://bikebiz.com/smith-optics-appoints-jeremy-dunn-as-bike-marketing-manager/
Story: Jeremy Dunn Hiring Announcement
Unique Views Per Month: 30,878
Brand Editorial Coverage – March 2023
Outlet: The Daily
Link: https://thedaily.outdoorretailer.com/news/industry-press-releases/jeremy-dunn-named-bike-marketing-manager-at-
Story: Jeremy Dunn Hiring Announcement
Unique Views Per Month: 5,102
Brand Editorial Coverage – March 2023
Outlet: SGB Online
Link: https://sgbonline.com/smith-names-bike-marketing-manager/
Story: Jeremy Dunn Hiring Announcement
Unique Views Per Month: 84,705
Brand Editorial Coverage – March 2023
Outlet: MTB Tech
Link: https://www.mtbtech.it/news/2023/03/smith-team-santa-cruz-rockshox-pro-xc/
Story: Smith x Santa Cruz Rockshox XC Team Partnership
Unique Views Per Month: Unavailable
Brand Editorial Coverage – March 2023
Outlet: The Daily
Link: https://thedaily.outdoorretailer.com/news/smith-global-marketing-head-outlines-key-brand-initiatives/
Story: Taryn Ryan Interview
Unique Views Per Month: 5,102
Brand Editorial Coverage – March 2023
Outlet: See 2 Alpes
Link: https://www.see2alpes.com/news/latest-gear-sweet-protection-mountain-bike-helmets-683175
Story: Smith Mention
Unique Views Per Month: Unavailable
Brand Editorial Coverage – March 2023