Global Brand Editorial Coverage Report January 2024
Contents
Global Brand Editorial Coverage Report
Summary
3
SNOW
5
SUNGLASS
45
BIKE
56
BRAND NEWS - HPH Team Partnership
59
BRAND NEWS - Marion Haerty Joins Glob…
65
BRAND NEWS - Smith Growth
71
BRAND NEWS - Skirama Kronplatz Spons…
73
BRAND NEWS - Ladies, Let's Go Fishing! …
78
2
Summary
Global Brand Editorial Coverage Report
3
52
606M
Total number of online, offline and social clips in this book
Combined total of publication-wide audience figures for all outlets featuring coverage
Pieces of Coverage
Global Brand Editorial Coverage Report
Audience
4
SNOW 24 pieces
Global Brand Editorial Coverage Report
5
Men's Journal Men's Journal is a rugged and refined lifestyle publication covering the coolest new gear, luxury and adventure travel, food and drink,…
7.82M Unique Visits
Provided by
January 02, 2024
•
ONLINE
The 10 Best New Ski Goggles and Sunglasses for 2024 mensjournal.com/gear/snow-sports-goggl…
Squad MAG Goggle Global Brand Editorial Coverage Report
6
The MTB Lab Your authority for mountain bike reviews
2.27K Unique Visits
Provided by
January 03, 2024
•
ONLINE
The MTB Lab Best Helmets of 2023 themtblab.com/2024/01/the-mtb-lab-best-…
Method Helmet & Summit Helmet Global Brand Editorial Coverage Report
7
The Banff Blog Welcome to your guide to the Canadian Rockies! We share all things you need to know for Banff and the surrounding region.
74.4K Unique Visits
Provided by
January 03, 2024
•
ONLINE
What To Wear In Banff In Winter thebanffblog.com/banff-winter-packing-list/
Smith Goggles, Vantage Helmet Global Brand Editorial Coverage Report
8
Global Brand Editorial Coverage Report
9
The Independent The latest breaking news, comment and features from The Independent.
43.6M Unique Visits
Provided by
January 04, 2024
•
ONLINE
Best skiwear and snowboard gear 2024 independent.co.uk/extras/indybest/outdo…
4D MAG S Goggle Global Brand Editorial Coverage Report
10
Global Brand Editorial Coverage Report
11
REI Co-op Journal From backpacking to cycling to staying in shape and more, outfit your outdoor activities with the latest gear, clothing, and footwear at REI.
18.4M Unique Visits
Provided by
January 10, 2024
•
ONLINE
The Best Ski Goggles of 2024 rei.com/learn/expert-advice/best-snow-go…
4D MAG, Squad MAG & Reason OTG Goggles Global Brand Editorial Coverage Report
12
Global Brand Editorial Coverage Report
13
Global Brand Editorial Coverage Report
14
Boardsport SOURCE Boardsport SOURCE is where the global boardsports business community goes to find out what’s going down in Europe and where…
15.1K Unique Visits
Provided by
January 10, 2024
•
ONLINE
Smith Snow Goggles 2024/25 Preview boardsportsource.com/smith-snow-goggl…
Global Brand Editorial Coverage Report
15
Boardsport SOURCE Boardsport SOURCE is where the global boardsports business community goes to find out what’s going down in Europe and where…
15.1K Unique Visits
Provided by
January 10, 2024
•
ONLINE
Snow Goggles 2024/25 Retail Buyer’s Guide boardsportsource.com/retail-buyers-guid…
Global Brand Editorial Coverage Report
16
The Manual The Essential Guide for Men
1.99M Unique Visits
Provided by
January 11, 2024
•
ONLINE
Our four favorite snowboarding goggles - for any… themanual.com/outdoors/best-snowboar…
I/O MAG Imprint 3D & Squad Imprint 3D Global Brand Editorial Coverage Report
17
Active Gear Review Active Gear Review is your home for all outdoor gear reviews, running shoe reviews, cycling reviews, and more!
35K
Unique Visits Provided by
January 11, 2024
•
ONLINE
Smith Method Mips Helmet Review activegearreview.com/snowsports/helmet…
Method Helmet Global Brand Editorial Coverage Report
18
Parents Parents empowers today's families with trustworthy information from experts, empathetic advice, and a supportive community.
5.2M Unique Visits
Provided by
January 11, 2024
•
ONLINE
My Family Goes Skiing Every Year, and This is What We Pack parents.com/family-ski-trip-packing-list-84…
Glide Jr Helmet & Rascal Goggle Global Brand Editorial Coverage Report
19
Global Brand Editorial Coverage Report
20
Yahoo Latest news coverage, email, free stock quotes, live scores and video are just the beginning. Discover more every day at Yahoo!
422M Unique Visits
Provided by
January 12, 2024
•
ONLINE
My Family Goes Skiing Every Year, and This is What We Pack yahoo.com/lifestyle/family-goes-skiing-ev…
Rascal Goggles & Glide Jr. Helmet Global Brand Editorial Coverage Report
21
Global Brand Editorial Coverage Report
22
Robb Report
3.21M Unique Visits
January 11, 2024
•
ONLINE
Best in Snow: Elite Ski Gear for 2024 online.fliphtml5.com/buiwt/behn/
Nexus MIPS Helmet, 4D MAG Goggle, Aleck Wireless Audio Global Brand Editorial Coverage Report
23
Global Brand Editorial Coverage Report
24
M+ Magazine China-based Fashion Magazine
January 10, 2024
•
Smith Snow Gear in M+ Magazine Fashion Shoot
Smith x Oyuki Method Helmet, 4D MAG Goggle, I/O MAG Goggle Global Brand Editorial Coverage Report
25
Audioboom Host, distribute and monetize your podcast with Audioboom.
303K Unique Visits
Provided by
January 11, 2024
•
ONLINE
Best Snow Helmets & Goggles of 2024 audioboom.com/posts/8425623-the-best…
4D MAG Goggle Global Brand Editorial Coverage Report
26
FREESKIER Ski videos, ski stories, ski news, ski gear and more.
110K Unique Visits
Provided by
January 12, 2024
•
ONLINE
A Trip to Wydaho for the Win - What to Bring freeskier.com/stories/a-trip-to-wydaho-for…
Method Helmet & Squad MAG Goggle Global Brand Editorial Coverage Report
27
Global Brand Editorial Coverage Report
28
Grazia Italian Fashion Magazine
163K
Circulation
January 18, 2024
•
Squad Goggle in Grazia Magazine (Italy) Fashion Shoot
Squad Goggle Global Brand Editorial Coverage Report
29
Esquire Esquire is your destination for the latest news headlines, culture coverage, political developments, celebrity interviews, mens fashion…
24.6M Unique Visits
Provided by
January 23, 2024
•
ONLINE
6 Great Ski Goggles For Your Next Weekend Trip esquire.com/lifestyle/g46488041/best-ski…
4D MAG & Frontier Goggles Global Brand Editorial Coverage Report
30
Global Brand Editorial Coverage Report
31
The Inertia The Inertia: The Voice of Surf and Outdoors. These feature stories are found on The Inertia's home page.
987K Unique Visits
Provided by
January 23, 2024
•
ONLINE
Smith 4D Mag Goggle Review theinertia.com/gear/smith-4d-mag-ski-sno…
4D MAG Goggle Global Brand Editorial Coverage Report
32
REI Co-op Journal From backpacking to cycling to staying in shape and more, outfit your outdoor activities with the latest gear, clothing, and footwear at REI.
18.4M Unique Visits
Provided by
January 23, 2024
•
ONLINE
The Best Ski Helmets of 2024 rei.com/learn/expert-advice/best-snow-he…
Vantage, Method, Summit & Glide Jr Helmets Global Brand Editorial Coverage Report
33
Global Brand Editorial Coverage Report
34
Global Brand Editorial Coverage Report
35
Global Brand Editorial Coverage Report
36
The Inertia The Inertia: The Voice of Surf and Outdoors. These feature stories are found on The Inertia's home page.
987K Unique Visits
Provided by
January 31, 2024
•
ONLINE
The Best Ski and Snowboard Helmets of 2024 theinertia.com/gear/best-ski-snowboard-…
Vantage, Summit & Method MIPS Global Brand Editorial Coverage Report
37
Global Brand Editorial Coverage Report
38
Global Brand Editorial Coverage Report
39
VailDaily.com The Vail Daily is an independent newspaper serving the communities of Eagle County, Colorado since 1894. The Vail Daily is printed 365…
255K Unique Visits
Provided by
January 26, 2024
•
ONLINE
Eye Pieces of Vail Anniversary - Smith Partnership vaildaily.com/news/vail-business-40-anniv…
Ocular Docking System Global Brand Editorial Coverage Report
40
Outdoor Retailer's The Daily The Daily is Outdoor Retailer’s news and information publication featuring the latest in outdoor business news and press releases fro…
9.81K Unique Visits
Provided by
January 29, 2024
•
ONLINE
What’s Selling at Retailer Neptune Mountaineering thedaily.outdoorretailer.com/news/whats-…
Vantage Helmet Global Brand Editorial Coverage Report
41
POWDER Magazine Skiing for the real skier. The latest news, videos, photos, ski reviews and everything you want and need to know about powder, avalanch…
1.52M Unique Visits
Provided by
January 15, 2024
•
ONLINE
HOT LAPS: Short Interview Series with Skier John Collinson powder.com/julian-carr/hot-laps-short-inte…
Brand Mention in John Collinson Interview Global Brand Editorial Coverage Report
42
Global Brand Editorial Coverage Report
43
GQ The latest tips and advice for men on style, grooming, fitness, best products, travel destinations and more. Find politics, sports and…
8.9M Unique Visits
Provided by
January 30, 2024
•
ONLINE
Inside Freeskier Cody Townsend’s WhiteKnuckle Plan to… gq.com/story/cody-townsend-profile
Brand Mention/Images in Cody Townsend Interview Global Brand Editorial Coverage Report
44
SUNGLASS 9 pieces
Global Brand Editorial Coverage Report
45
The MTB Lab Your authority for mountain bike reviews
2.27K Unique Visits
Provided by
January 12, 2024
•
ONLINE
Smith Launches The Venture Sunglasses themtblab.com/2024/01/smith-optics-laun…
Venture Sunglass Global Brand Editorial Coverage Report
46
NSMB.com Quality mountain bike editorial, photos, videos and news from a North Shore perspective.
98.5K Unique Visits
Provided by
January 12, 2024
•
ONLINE
Smith Pursuit Eyewear Review nsmb.com/articles/smith-pursuit-eyewear/
Pursuit Sunglass Global Brand Editorial Coverage Report
47
FeedTheHabit.com Your source for real-world gear reviews. We cover the latest road biking, mountain biking, trail running, skiing and backpacking gear.
47.6K Unique Visits
Provided by
January 11, 2024
•
ONLINE
Smith Vert PivLock Sunglasses Review feedthehabit.com/gear-reviews/smith-ver…
Vert Sunglass Global Brand Editorial Coverage Report
48
Electric Bike Journal Electric Bike Journal provides you honest reviews on all things Electric Bikes. Our experts review urban, commuter, cargo, gravel and more.
10.2K Unique Visits
Provided by
January 18, 2024
•
ONLINE
Smith Wildcat Review electricbikejournal.com/smith-wildcat-revi…
Wildcat Sunglass Global Brand Editorial Coverage Report
49
Electric Bike Journal Electric Bike Journal provides you honest reviews on all things Electric Bikes. Our experts review urban, commuter, cargo, gravel and more.
10.2K Unique Visits
Provided by
January 17, 2024
•
ONLINE
Smith Shift MAG Review electricbikejournal.com/smith-shift-mag-r…
Shift MAG Sunglass Global Brand Editorial Coverage Report
50
Business Insider Business Insider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
47.2M Unique Visits
Provided by
January 16, 2024
•
ONLINE
The 16 best polarized sunglasses you can buy online, approve… businessinsider.com/guides/style/best-po…
Lowdown 2 Sunglass Global Brand Editorial Coverage Report
51
Global Brand Editorial Coverage Report
52
Singletracks Mountain Bike News Keep up with the latest mountain biking news, product reviews, and trails. Singletracks is the best resource for all your epic mountain bik…
304K Unique Visits
Provided by
January 29, 2024
•
ONLINE
Best MTB Gear Deals: Lowdown 2 Sunglass singletracks.com/mtb-gear/a-cannondale-…
Lowdown 2 Sunglass Global Brand Editorial Coverage Report
53
Outdoors with Bear Grylls Outdoors equips and empowers everyone to explore their greatest adventure. Find guides, gear reviews, and more from top adventurers.
197K Unique Visits
Provided by
January 31, 2024
•
ONLINE
6 Best Hiking Sunglasses for 2024 outdoors.com/best-hiking-sunglasses/
Wander Sunglass Global Brand Editorial Coverage Report
54
BLISTER Blister reviews gear & elevates conversations in the outdoors via indepth reviews, podcasts, buyer's guides, and videos.
308K Unique Visits
Provided by
January 23, 2024
•
ONLINE
Stuff We Like: January 2024 blisterreview.com/gear-reviews/stuff-we-li…
Pursuit Sunglass Global Brand Editorial Coverage Report
55
BIKE 2 pieces
Global Brand Editorial Coverage Report
56
Men's Fitness Men’s Fitness has a new home! Get fit for life with mensfitnesstoday – your one-stop shop for expert training advice, the best workouts &…
213K Unique Visits
Provided by
January 01, 2024
•
ONLINE
Best Cycling Helmets For Racing, MTB and City Commuters mensfitnesstoday.com/reviews/best-cycli…
Network Helmet Global Brand Editorial Coverage Report
57
Radfahren German-based bike magazine
January 03, 2024
•
Dispatch Helmet Review
Dispatch Helmet Global Brand Editorial Coverage Report
58
BRAND NEWS - HPH Team Partnership Smith announces its partnership with Human Powered Health (HPH) Cycling, a UCI Women’s World Tour team, in becoming the official performance eyewear and helmet provider for the 2024-25 seasons.
4 pieces
Global Brand Editorial Coverage Report
59
EssentiallySports Sports News portal made by fans to cover MMA, Tennis, F1, NBA and more. News, videos, scores and more delivered to you first from the…
7.72M Unique Visits
Provided by
January 24, 2024
•
ONLINE
30-Year-Old Decorated Cyclist Joins Hands With… essentiallysports.com/viral-sports-momen…
HPH Team Partnership Global Brand Editorial Coverage Report
60
endurance.biz endurance.biz, the dedicated information site for the global endurance sport industry. We focus on 'the business of athlete…
17.3K Unique Visits
Provided by
January 24, 2024
•
ONLINE
Smith eyes new partnership with Human Powered… endurance.biz/2024/industry-news/smith-…
HPH Team Partnership Global Brand Editorial Coverage Report
61
Endurance Sportswire Endurance Sportswire is the most updated source for business & latest sports news & announcements in the running, cycling and…
22.6K Unique Visits
Provided by
January 25, 2024
•
ONLINE
Smith eyes new partnership with Human Powered… endurancesportswire.com/smith-eyes-ne…
HPH Team Partnership Global Brand Editorial Coverage Report
62
Cyclist Deals Racing Gravel Women Rides edit post Pro cycling and racing Enve will supply bikes for TotalEnergies next season A
257K Unique Visits
Provided by
January 16, 2024
•
ONLINE
All the WorldTour team bikes, tech and kit 2024 cyclist.co.uk/in-depth/worldtour-team-bikes
HPH Team Partnership Global Brand Editorial Coverage Report
63
Global Brand Editorial Coverage Report
64
BRAND NEWS - Marion Haerty Joins Global Snow Team Smith announces the addition of freeride snowboarder and multi-sport adventurer, Marion Haerty, to its global snow team.
5 pieces
Global Brand Editorial Coverage Report
65
SGB Media
45.3K Unique Visits
Provided by
January 27, 2024
•
ONLINE
Smith Welcomes Marion Haerty to Global Snow Team sgbonline.com/?post_type=pressrelease…
Marion Haerty Announcement Global Brand Editorial Coverage Report
66
Outdoor Sportswire The most popular source for business news in the outdoor sports industry
6.63K Unique Visits
Provided by
January 26, 2024
•
ONLINE
Smith Welcomes Marion Haerty to Global Snow Team outdoorsportswire.com/smith-welcomes-…
Marion Haerty Announcement Global Brand Editorial Coverage Report
67
Outdoor Retailer's The Daily The Daily is Outdoor Retailer’s news and information publication featuring the latest in outdoor business news and press releases fro…
9.81K Unique Visits
Provided by
January 31, 2024
•
ONLINE
Smith Welcomes Marion Haerty to Global Snow Team thedaily.outdoorretailer.com/news/industr…
Marion Haerty Announcement Global Brand Editorial Coverage Report
68
Snow Industry News
6.52K Unique Visits
Provided by
January 27, 2024
•
ONLINE
Smith Welcomes Marion Haerty To Global Snow Team snowindustrynews.com/articles/2024/jan…
Marion Haerty Announcement Global Brand Editorial Coverage Report
69
NewsBreak NewsBreak provides latest and breaking Ashburn, VA local news, weather forecast, crime and safety reports, traffic updates, event…
10.6M Unique Visits
Provided by
January 27, 2024
•
ONLINE
Smith Welcomes Marion Haerty to Global Snow Team newsbreak.com/jackson-wy/33141130144…
Marion Haerty Announcement Global Brand Editorial Coverage Report
70
BRAND NEWS - Smith Growth 1 piece
Global Brand Editorial Coverage Report
71
SGB Media
45.3K Unique Visits
Provided by
January 31, 2024
•
ONLINE
Safilo Group Posts Best Quarter of 2023 in Q4; Smith Optics… sgbonline.com/safilo-group-posts-best-qu…
Safilo Q4 Report Global Brand Editorial Coverage Report
72
BRAND NEWS - Skirama Kronplatz Sponsorship 4 pieces
Global Brand Editorial Coverage Report
73
Sportiamoci
183
Unique Visits Provided by
January 27, 2024
•
ONLINE
Smith Announces Gear Sponsorship of Skirama Kronplatz sportiamoci.it/2024/01/27/smith-e-skiram…
Skirama Kronplatz Sponsorship Global Brand Editorial Coverage Report
74
Scimagazine Scimagazine è la rivista del turismo bianco. Rivista sci e turismo. Notizie, video, interviste e la nuovissima Scimagazine TV ti aspettan…
8.88K Unique Visits
Provided by
January 25, 2024
•
ONLINE
Smith Announces Gear Sponsorship of Skirama Kronplatz scimagazine.it/smith-e-skirama-kronplatz-…
Skirama Kronplatz Sponsorship Global Brand Editorial Coverage Report
75
Pegaso News
7.95K Unique Visits
Provided by
January 25, 2024
•
ONLINE
Smith Announces Gear Sponsorship of Skirama Kronplatz pegasonews.info/joomla/index.php/moda…
Skirama Kronplatz Sponsorship Global Brand Editorial Coverage Report
76
Sportbusiness Magazine Tutto sul mondo dello sport
1.59K Unique Visits
Provided by
January 25, 2024
•
ONLINE
Smith Announces Gear Sponsorship of Skirama Kronplatz sportbusinessmag.sport-press.it/2024/01/…
Skirama Kronplatz Sponsorship Global Brand Editorial Coverage Report
77
BRAND NEWS - Ladies, Let's Go Fishing! Sponsorship 3 pieces
Global Brand Editorial Coverage Report
78
Outdoor Wire
15.9K Unique Visits
Provided by
January 23, 2024
•
ONLINE
Ladies, Let’s Go Fishing! Sponsorship theoutdoorwire.com/releases/4a3c755e-…
Ladies, Let’s Go Fishing! Sponsorship Global Brand Editorial Coverage Report
79
Guns and Outdoor News Everything of interest for the modern outdoorsman
135
Unique Visits Provided by
January 23, 2024
•
ONLINE
Ladies, Let’s Go Fishing! Sponsorship gunsandoutdoornews.com/ladies-lets-go-…
Ladies, Let’s Go Fishing! Sponsorship Global Brand Editorial Coverage Report
80
The Fishing Wire The Lead The Spotlight The Wire February 7, 2024 The world’s leading entertainment destination for fishing, hunting, and outdoor……
2.56K Unique Visits
Provided by
January 22, 2024
•
ONLINE
Ladies, Let’s Go Fishing! Sponsorship thefishingwire.com/women-to-tackle-insh…
Ladies, Let’s Go Fishing! Sponsorship Global Brand Editorial Coverage Report
81