Brand Editorial Coverage
Global
September 2022
September 2022 Brand Editorial Coverage
Total seen monthly circulation: + 222,952,335
Total seen circulation to date: + 1,579,409,902
SNOW
Travel + Leisure - Apres Sweatpant - 9,480,440
The New York Post – Proxy Goggle – 62,789,842
Forbes Mirage & Glide Jr Helmets 65,691,375
WWD I/O MAG Imprint 3D Goggle 1,636,839
Women’s Health - 4D MAG Goggle - 25,976,926
Healthy Talks - 4D MAG & I/O MAG Goggles – 2,794
Healthy Talks - I/O MAG Goggles – 2,794
CNET 4D MAG & I/O MAG Goggles 35,740,602
Switchback Travel Holt & Mission Helmets 1,408,209
Terrain - 4D MAG Goggle - 9,135
Blister - Various Styles – 157,455
The Ski Girl Mission Helmet 8,663
The Ski Girl I/O MAG Goggle 8,663
The Ski Girl - I/O MAG Goggle - 8,663
The Ski Girl - I/O MAG Goggle S - 8,663
The Ski Girl I/O MAG Goggle S 8,663
The Ski Girl Vantage MIPS Helmet 8,663
The Ski Girl I/O MAG Goggle 8,663
The Ski Girl - I/O MAG Photochromatic Goggle - 8,663
BIKE/PERFORMANCE
NBC News Trace Helmet 4,022,338
Gear Patrol - Trace Helmet - 4,161,635
The Sweet Cyclists - Jetstream TT - 36,547
Busted Wallet Bobcat 14,125
Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863
BIKE/PERFORMANCE continued
Gear Patrol - Mainline Helmet - 4,161,635
Gear Assistant - Flywheel - 72,108
Gear Patrol Shift MAG 4,161,635
SUNGLASS
Casus Gear - Lowdown 2 - unavailable
WWD - Various styles - 1,636,839
FOX 28 Smith Sunglasses 160,000
Today’s Golfer Emerge 385,216
Cool of the Wild - Pinpoint - 119,250 Sarah Scoop - Suncloud Mayor - 723,001
CORPORATE NEWS Scott Randall Hiring
20/20 45,679
Eyecare Business – 40,000
Bicycle Retailer & Industry News 79,452
CORPORATE NEWS Rob Retzlaff Promotion
Malakye – 34,385
Shop Eat Surf 25,065
Endurance Sportswire 12,556
Outdoor Sportswire 9,775
Bike Biz 53,812
Vision Monday – 28,371
SBIA 1,500
Outdoor Industry Compass 1,696
Outlet: Travel + Leisure Product: Apres Sweatpant Unique Visitors Per Month: 9,480,440 Link: https://www.travelandleisure.com/smith-optics-apres-sweatpants-review-6543533 Brand Editorial Coverage – September 2022
Outlet: New York Post Product: Proxy Goggle Unique Visitors Per Month: 62,789,842 Link: https://nypost.com/article/best-ski-snowboard-goggles-women-men-kids/ Brand Editorial Coverage – September 2022
Outlet: Forbes Product: Mirage Helmet and Glide Jr Helmet Unique Visitors Per Month: 65,691,375 Link: https://www.forbes.com/sites/forbes-personal-shopper/article/best-ski-helmets/?sh=49867ac93b08 Brand Editorial Coverage – September 2022
Outlet: WWD Product: I/O MAG Imprint 3D Goggle Unique Visitors Per Month: 1,636,839 Link: https://wwd.com/accessories-news/eyewear/italian-eyewear-companies-use-3d-printing-techniques 1235309317/ Brand Editorial Coverage – September 2022
Outlet: Women’s Health Product: 4D MAG Goggle Unique Visitors Per Month: 25,976,926 Link: https://www.womenshealthmag.com/fitness/g40992369/gifts-for-snowboarders/ Brand Editorial Coverage – September 2022
Outlet: Healthly Talks Product: 4D MAG and I/O MAG Goggles Unique Visitors Per Month: 2,794 Link: https://healthlytalks.com/best-anti-fog-goggle/ Brand Editorial Coverage – September 2022
Outlet: Healthly Talks Product: I/O MAG Goggles Unique Visitors Per Month: 2,794 Link: https://healthlytalks.com/best-snowmobile-goggles/ Brand Editorial Coverage – September 2022
Outlet: CNET Product: 4D MAG and I/O MAG XL Goggles Unique Visitors Per Month: 35,740,602 Link: https://www.cnet.com/tech/mobile/best-high-tech-ski-gear-this-year/ Brand Editorial Coverage – September 2022
Outlet: Switchback Travel Product: Holt and Mission Helmets Unique Visitors Per Month: 1,408,209 Link: https://www.switchbacktravel.com/best-snowboard-helmets Brand Editorial Coverage – September 2022
Outlet: Terrain Product: 4D MAG Goggle Unique Visitors Per Month: 9,135 Link: https://terrain-mag.com/new-outdoor-gear-fall-winter-2022-2023/ Brand Editorial Coverage – September 2022
Outlet: Blister Issue: 2022/23 Gear Guide Product: Vantage Helmet, Maze Helmet, Squad Goggle, Squad XL Goggle Unique Visitors Per Month: 157,455 Brand Editorial Coverage – September 2022
Outlet: The Ski Girl Product: Mission Helmet Unique Visitors Per Month: 8,663 Link: https://theskigirl.com/smith-mission-review/ Brand Editorial Coverage – September 2022
Outlet: The Ski Girl Product: I/O MAG Goggle Unique Visitors Per Month: 8,663 Link: https://theskigirl.com/smith-io-goggles-review/ Brand Editorial Coverage – September 2022
Outlet: The Ski Girl Product: I/O MAG Goggle Unique Visitors Per Month: 8,663 Link: https://theskigirl.com/best-ski-goggle-lens-all-conditions/ Brand Editorial Coverage – September 2022
Outlet: The Ski Girl Product: I/O MAG S Goggle Unique Visitors Per Month: 8,663 Link: https://theskigirl.com/best-ski-goggles-for-small-faces/ Brand Editorial Coverage – September 2022
Outlet: The Ski Girl Product: I/O MAG S Goggle Unique Visitors Per Month: 8,663 Link: https://theskigirl.com/best-womens-ski-goggles/ Brand Editorial Coverage – September 2022
Outlet: The Ski Girl Product: Vantage MIPS Helmet Unique Visitors Per Month: 8,663 Link: https://theskigirl.com/best-ski-helmets/ Brand Editorial Coverage – September 2022
Outlet: The Ski Girl Product: I/O MAG Goggle Unique Visitors Per Month: 8,663 Link: https://theskigirl.com/best-ski-goggles-for-flat-light/ Brand Editorial Coverage – September 2022
Outlet: The Ski Girl Product: I/O MAG Photochromatic Goggle Unique Visitors Per Month: 8,663 Link: https://theskigirl.com/best-photochromic-ski-goggles/ Brand Editorial Coverage – September 2022
Outlet: NBC News Product: Trace Helmet Unique Visitors Per Month: 4,022,338 Link: https://www.nbcnews.com/select/shopping/best-cyclist-gifts-ncna1298660 Brand Editorial Coverage – September 2022
Outlet: Gear Patrol Product: Trace Helmet Unique Visitors Per Month: 4,161,635 Link: https://www.gearpatrol.com/outdoors/a /gravel-race-tips-and-gear/ Brand Editorial Coverage – September 2022
Outlet: The Sweet Cyclists Product: Jetstream TT Unique Visitors Per Month: 36,547 Link: https://thesweetcyclists.com/smith-jetstream-tt-aerodynamic-cycling-helmet-chromopop-lens-review/ Brand Editorial Coverage – September 2022
Outlet: Gear Patrol Product: Mainline Helmet Unique Visitors Per Month: 4,161,635 Link: https://www.gearpatrol.com/outdoors/a41349887/mountain-bike-helmets/ Brand Editorial Coverage – September 2022
Outlet: Busted Wallet Product: Bobcat Unique Visitors Per Month: 14,125 Link: https://bustedwallet.com/smith-bobcat-sport-sunglasses-gear-review/ Brand Editorial Coverage – September 2022
Outlet: Gear Assistant Product: Flywheel Unique Visitors Per Month: 72,108 Link: https://www.gearassistant.com/best-sunglasses-for-cross-country-skiing/ Brand Editorial Coverage – September 2022
Outlet: Gear Patrol Product: Shift MAG Unique Visitors Per Month: 4,161,635 Link: https://www.gearpatrol.com/briefings/today-in-gear/g41293385/today-in-gear-09-20-2022/ Brand Editorial Coverage – September 2022
Outlet: Casus Gear Product: Lowdown 2 Unique Visitors Per Month: unavailable Link: https://casusgear.com/summer-of-adventure-2022-7e6f9b72bd48 Brand Editorial Coverage – September 2022
Outlet: WWD Product: Various sunglass styles Unique Visitors Per Month: 1,636,839 Link: https://wwd.com/accessories-news/eyewear/oakley-roka-smithsport-eyewear-brands-straddle-sport and lifestyle-1235322622/ Brand Editorial Coverage – September 2022
Outlet: FOX 28 Product: Smith Sunglasses Unique Visitors Per Month: 160,000 views Link: https://myfox28columbus.com/sponsored/good-day-marketplace/thehautebar-shares-some-fresh for fall new launches Brand Editorial Coverage – September 2022
Outlet: Today’s Golfer Product: Emerge Unique Visitors Per Month: 385,216 Link: https://www.todaysgolfer.co.uk/equipment/best/golf-sunglasses/ Brand Editorial Coverage – September 2022
Outlet: Cool of the Wild Product: Pinpoint Unique Visitors Per Month: 119,250 Link: https://coolofthewild.com/paddle-boarding-gifts/ Brand Editorial Coverage – September 2022
Outlet: Sarah Scoop Product: Suncloud Mayor Unique Visitors Per Month: 723,001 Link: https://sarahscoop.com/40-polarized-sunglasses-for-fishing-under-50/ Brand Editorial Coverage – September 2022
Outlet: 20/20 Issue: September 2022 Product: Scott Randall Hiring Circulation: 45,679 Brand Editorial Coverage – September 2022
Outlet: Eyecare Business Issue: September 2022 Product: Scott Randall Hiring Circulation: 40,000 Brand Editorial Coverage – September 2022
Outlet: Bicycle Retailer & industry News Issue: September 2022 Product: Scott Randall Hiring Circulation: 79,492 Brand Editorial Coverage – September 2022
Outlet: Malakye Product: Rob Retzlaff Promotion Unique Visitors Per Month: 34,385 Link: https://www.malakye.com/news/11718/smith-promotes-rob-retzlaff-to-global-vp-of-sales Brand Editorial Coverage – September 2022
Outlet: Shop Eat Surf Product: Rob Retzlaff Promotion Unique Visitors Per Month: 25,065 Link: https://shop-eat-surf.com/2022/09/smith-promotes-rob-retzlaff-to-global-vp-of-sales/ Brand Editorial Coverage – September 2022
Outlet: Endurance Sportswire Product: Rob Retzlaff Promotion Unique Visitors Per Month: 12,556 Link: https://www.endurancesportswire.com/smith-promotes-rob-retzlaff-to-global-vp-of-sales/?utm_source=ActiveCampaign&utm_medium=emai Brand Editorial Coverage – September 2022
Outlet: Outdoor Sportswire Product: Rob Retzlaff Promotion Unique Visitors Per Month: 9,775 Link: https://www.outdoorsportswire.com/smith-promotes-rob-retzlaff-to-global-vp-of-sales/ Brand Editorial Coverage – September 2022
Outlet: Bike Biz Product: Rob Retzlaff Promotion Unique Visitors Per Month: 53,812 Link: https://bikebiz.com/recruitment-news-smith-promotes-rob-retzlaff-cycle-sprog-appoints-saskia-heijltjes/ Brand Editorial Coverage – September 2022
Outlet: Vision Monday Product: Rob Retzlaff Promotion Unique Visitors Per Month: 28,371 Link: https://www.visionmonday.com/business/article/smith-promotes-rob-retzlaff-to-global-vp-of-sales/?uid=097B2162334602D38755D316024 Brand Editorial Coverage – September 2022
Outlet: SBIA Product: Rob Retzlaff Promotion Unique Visitors Per Month: 1,500 Link: https://www.sbia.com.au/smith-promotes-rob-retzlaff-to-global-vp-of-sales/ Brand Editorial Coverage – September 2022
Outlet: Outdoor Industry Compass Product: Rob Retzlaff Promotion Unique Visitors Per Month: 1,696 Link: https://www.oicompass.com/executive-changes/smith-promotes-rob-retzlaff-to-global-vp-of-sales/98537.article Brand Editorial Coverage – September 2022