Career Styler 2024 by SNG Publishing

2024 EDITION

STYLer b e i n s p i r e d

r u o y t r a t s tive creaer here care

w e l c o m e a n d c o n t e n t s / 2024 career styler

Editor’s word

eady for a career that’s not a job, but a canvas for your creativity? Look no further! Welcome to the incredible world of professional hairdressing and barbering. From the genuine connections you build in a bustling salon to the exhilarating experiences of styling for fashion shows and photoshoots, the opportunities in hairdressing are as diverse as they are fulfilling. Career Styler 2024, supported by leading hairdressing brands, offers inspiration and practical guidance on what makes hairdressing so rewarding. As you flip through the pages of inspiring stories and insights in this handbook, remember that a world of creativity, connection, and fulfilment awaits you in this colourful industry. We hope that Career Styler 2024 inspires you, igniting a passion for a career in hairdressing that is as enriching as it is exciting.

Celia Matthews Editor

contents 01 WELCOME & CONTENTS 02 why HAIRDRESSING? 04 YOUR CAREER LADDER 06 CONCEPT HAIR EDUCATION ROADSHOW 08 WHY ENTER COMPETITIONS? 10 SCHOOL SPOTLIGHT AWARD 11

BARBER - SPONSORED BY WAHL

15 COLOUR SPECIALIST - SPONSORED BY L’ORÉAL PROFESSIONNEL PARIS

19 COMPETITION SPOTLIGHT 21 EDUCATOR - SPONSORED BY L’ORÉAL PROFESSIONAL PRODUCTS

Cover image credits Hair by: Sophia Hilton for Crazy Color

25 PREPARE TO SHINE! 26 WHAT SALONS WANT

Photography by: Chris Bulezuik

28 SOFT SKILLS 30 TALK LIKE A HAIR PRO! 31 FREELANCE HAIRDRESSER - SPONSORED BY INDOLA 35 SALON OWNER - SPONSORED BY DENMAN 39 WHAT’S YOUR HAIR VIBE? 40 FIND YOUR TRIBE 42 BUILDING BRAND YOU 44 GROWING YOUR CLIENTBASE

EDITOR: CELIA MATTHEWS

celia.matthews@sng-publishing.co.uk

SENIOR DIGITAL CONTENT EXECUTIVE: SAM TAYLOR sam.taylor@sng-publishing.co.uk

SENIOR GRAPHIC DESIGNER: LEE OWEN

PARTNERSHIP DEVELOPMENT MANAGER: PATRICK BLORE

Although SNG has made every effort to

means without prior permission.

patrick.blore@sng-publishing.co.uk

ensure the accuracy of this publication, it does

PARTNERSHIP DEVELOPMENT MANAGER: SARAH HERNE

appearing in the advertisements contained in

sarah.herne@sng-publishing.co.uk

EVENT MANAGER: SAMANTHA COLE

samantha.cole@sng-publishing.co.uk

MANAGING DIRECTOR: ZOË TANNER TECHNICAL CONTRIBUTORS: VTCT, Pivot Point

47 SESSION STYLIST - SPONSORED BY BABYLISS PRO

(SNG). All content and artwork is

lee.owen@sng-publishing.co.uk

zoe.tanner@sng-publishing.co.uk

46 YOUR WELL-BEING

DISCLAIMER

Career Styler is published by SNG Publishing Ltd

PRINTERS:

Stephens & George Print, Wales

not verify any claims or other information Career Styler. It therefore cannot accept any responsibility whatsoever for consequences that may arise from the content or artwork contained in Career Styler, including any errors or omissions or any opinions or advice given therein. This publication and its content is not a substitute for professional advice on a particular matter. Advertisements are accepted for publication in Career Styler only upon SNG Publishing Ltd standard terms of advertising.

52 GET CREATIVE FOR CAREERS WEEK www.concepthairmag.co.uk

Search: ConceptHairMag

54 HIDDEN MENTORS

GENERAL ENQUIRIES

To subscribe to the Career Styler call 0121 779 0888 or subscribe online at www.concepthairmag.co.uk

56 BRAND LISTINGS

career styler 2024 / W H Y H A I R D R E S S I N G ?

Why Hairdressing? The hairdressing industry is a place where creativity, fashion, and personal expression meet, creating stunning styles and life-changing experiences.

FIVE REASONS WHY YOU SHOULD BECOME A HAIRDRESSER:

ENDLESS ADVENTURES From trendy urban salons to the glitz of fashion shows, hairdressing offers a variety of exciting opportunities. Whether you're creating a bold new look, consulting with a client, or working on a photoshoot, no two days are the same. It's a career that's as vibrant as it is rewarding.

MAKING A DIFFERENCE Hairdressers touch lives – not just hair. It's about boosting confidence, uplifting spirits, and sometimes, being a pillar of support for clients during tough times. The sense of community in hairdressing is unmatched. It's a space where support, mentorship, and friendship go hand in hand with professional growth.

GROWTH OPPORTUNITIES The industry is filled with inspiring stories of those who have successfully carved out their own paths, creating thriving businesses even amidst challenges. This spirit of resilience and adaptability highlights the potential for growth and success in hairdressing.

CREATIVE EXPRESSION Hairdressing is an art. From the moment you first practice on a doll’s head, you are being creative. As you

build your skills you’ll get the chance to be even more adventurous, to where each day brings a chance to experiment with new styles, colours, and techniques, allowing your creative flair to shine.

LIFELONG LEARNING Hairdressing evolves with fashion and beauty trends, making it an exciting place for continuous learning. As a hairdresser, you'll always be on the cutting edge of new techniques, products, and styles. This keeps the industry fresh and exciting, ensuring that you're always growing both professionally and personally

“In hairdressing, every day is a connection, a new story”

W H Y H A I R D R E S S I N G ? / 2024 career styler

WHAT CAN YOU EARN?

INDUSTRY STATS

• The average hair stylist salary in the UK is around £25,000 per year. Newly qualified stylists can start at around £23,400, with experienced stylists earning upwards of £35,000 annually.

Hairdressing isn't just about scissors and combs; it's a booming industry with impressive numbers.

a s ' it ht g i r b ure fut

• The average barber salary is £26,000 per year, with experienced barbers making up to £38,376.

There are more than 48,000 hair and beauty businesses in the UK.

• Freelance hairdressers can expect to earn an average of about £33,150. • A Hairdressing lecturer is likely to start on around £31,722.

These businesses employ over 250,000 individuals.

The UK has 19,404 barbershops, with opened in 2023, making it the fastestgrowing sector of the economy!

These figures vary by geographical location and do not include income streams like brand ambassadorships. Source: talent.com

2,300

The majority of businesses employ fewer than ten people, with 75% employing fewer than five.

The industry is characterised by entrepreneurship, with over 100,000 self-employed professionals.

It’s a young, vibrant industry with over 50% aged between 16-34, and 20% of workers under 25 years of age. Source: NHBF, The Local Data Company

career styler 2024 / C a r e e r l a d d e r

Your Future fabulouhsair f o starts now! world This ever-evolving industry can offer you a career that's as enriching as it is exciting. With the support of VTCT and City & Guilds, our career ladder will help guide you through the different routes you can take.

STEP 2

STEP 1

WHERE TO START?:

Begin with Levels 1 and 2 qualifications and get a taste of what hair magic is all about! These are introductory courses and will be your first steps into the fabulous world of hair.

CHECK OUT THESE COURSES: • Level 1 Diploma: An Introduction to the Hair and Beauty Sector • Level 1 Diploma in Hairdressing • Level 1 Certificate in Barbering • Level 1 NVQ in Hairdressing and Barbering • Level 2 Technical Certificate in Hair Colouring Services • Level 2 Technical Certificate in Cutting and styling

CAREER OPPORTUNITIES: • Assistant barber or hairdresser • Progression to an apprenticeship or NVQ • Traineeship • Eligible to enter School Spotlight Award (page 10).

EARN AND LEARN AT LEVEL 2:

Start earning money! An apprenticeship lets you gain hands-on experience in a salon while continuing your college studies. You'll develop real-life skills and get paid for it. If finding a placement proves challenging, don't worry – there are plenty of other college courses to help you progress in your hairdressing career.

CHECK OUT THESE COURSES: • Level 2 NVQ Diploma in Barbering • Level 2 NVQ Diploma in Hairdressing

CAREER OPPORTUNITIES: • Graduate stylist in a salon or barbershop • Progression on to Level 3

& n ear rn lea

C a r e e r l a d d e r / 2024 career styler

STEP 4

STEP 3

EXPLORE YOUR NICHE AT LEVEL 3

It’s time to become a fully-fledged stylist! There is a full range of Level 3 vocational qualifications that you can choose from to suit your goals. From working in TV to bridal hairdressing to travelling the world as a cruise ship stylist!

CHECK OUT THESE COURSES: • Level 3 Diploma in Barbering • Level 3 Diploma in Hairdressing • Level 3 Certificate in Assessing Vocational Achievement • Level 3 Diploma in Advanced and Creative Hairdressing • Level 3 Award in Bridal Hairstyling • Level 3 Diploma in Fashion, Theatre and Media Hair and Make-up • Level 3 Award in Education and Training

UP YOUR GAME AT LEVEL 4

If you enjoy learning and want to further enhance your skill set, there is an array of Level 4 qualifications, whether that be in management, teaching or specialising in the science of hair and scalp by becoming a trichologist.

CHECK OUT THESE COURSES: • Level 4 Diploma in Salon Management • Level 4 Certificate in Specialist Hair and Scalp Services • Level 4 Diploma in Advanced Techniques and Management Practice in Hairdressing • Level 4 Certificate in Education and Training • Level 4 Higher Professional Diploma in Salon Management

l l i sk et s ADDITIONAL LEARNING TOOLS Learning goes beyond qualifications. Gaining experience will be key, especially if you want to be your own boss one day. Why not enhance your skills with resources like textbooks, online tutorials, podcasts, and courses in areas like social media, customer service, and business. Consider becoming a brand ambassador or entering competitions to get your name out there and boost your confidence!

CAREER OPPORTUNITIES: • Salon manager • Teacher • Progress to become a trichologist

CAREER OPPORTUNITIES: • Salon stylist or barber • Cruise ship stylist • Bridal or hair-up specialist • Hairdressing assessor • Colour technician • Session stylist • Freelancer

“Consider entering competitions to get your name out there and boost your confidence!”

*Courses in hairdressing are vast; these are a selection of some of the most popular qualifications.

For more course information go to www.vtct.org.uk and www.cityandguilds.com

career styler 2024 / C O N C E P T H A I R E D U C A T I O N R O A D S H O W

Concept Hair education roadshow

Buckle up for a journey into the fabulous world of hair! In November, Concept Hair’s Education Roadshow was not just an event - it was a celebration of style and skill, travelling to six college locations and engaging with over 600 aspiring hair professionals.

icture this: A hands-on playground where the latest hair trends and techniques came to life! Students got to mingle with the créme de la créme of the hair industry, trying out new products from leading brands and witnessing hair magic happen during live demos.

One of this year’s highlights, Instagram influencers Jamie Ayshford and Jude Taylor joined in, sharing their tips and support, sparking inspiration among the crowd. Their presence highlighted the Roadshow's significance in empowering the future of hairdressing and its appeal to a digitally-savvy audience.

@jamieayshfordstyling

“It’s all about experimentation. They show you new things. Plus, there are lots of giveaways and you can win a lot of awesome stuff too!” Jasmine, Hairdressing

e College

Student from Uxbridg

@pinkflamingohairr

E D U C A

RO SHO

r i a h s pro

C O N C E P T H A I R E D U C A T I O N R O A D S H O w / 2024 career styler

l l i sk

"It's great to see all the students engaging with the brand. I feel incredibly motivated and inspired after today!" ator at Wella Karen Rai, Technical Educ

AT I O N 2 0 2 3

AD OW

“The Concept Hair Education Roadshow this year was exceptional, with learners having the opportunity to get up close and personal with our brand was incredible. Learners are the future of hairdressing”

THANK YOU

to our incredible brand partners

the partner of choice for hair and beauty professionals

CHECK OUT

the reel for inspo and join the roadshow next year!

Victoria Millar, College

Education Consultant at L’Oréal Professional Prod ucts

e r u t u f ent tal 07

admin@sng-publishing.co.uk for more info!

career styler 2024 / WHY ENTER COMPETITIONS?

Why Enter competitions?

@ashleigh_hodges_hair

Competitions are a brilliant way to build confidence and see how good you really are! They’re also the perfect place for you to get creative and showcase your ideas.

@emmadixonhair

ASHLEIGH HODGES Colourtastic Genius, Colour Genius Awards 2020, IT Girl and FAME Team and Finalist of British Hairdressing of the Year.

ompetitions aren’t just about winning, think of them as your own creative playground where you can test and improve your skills. Receiving feedback from some of the biggest names in the industry - that’s invaluable for your growth. They’re also about getting noticed, meeting new people and making connections that could open up amazing opportunities for your career.

“Competitions are great for so many reasons! They help hairdressers to learn quickly, build their confidence and break out of the mould they’re currently working in, plus the entries get seen by the top names in the industry. As a judge, I love seeing people enter again and again as I start to feel like I can see their creative journey grow and evolve into the hairdresser they were always meant to be.”

At Concept Hair, we have two incredible opportunities where you can get creative: Concept Hair Learner of the Year and The School Spotlight Award. Concept Hair’s Learner of the Year is the leading competition for hairdressing learners, showcasing the incredible creativity and technical ability of college students and apprentices across the UK. The 2024 Learner of the Year competition received over 2,200 entries! The School Spotlight Award, celebrating its third year, provides secondary school-aged learners with an exciting opportunity to showcase their talents in a photographic competition.

T n e d i f BE con 08

EMMA DIXON Winner, Denman Global Stage Star 2023 "Having struggled with self-belief and imposter syndrome over the years, I've found that taking part in competitions has improved my outlook, both professionally and personally. They have raised my profile in the industry, which has been a real boost to my confidence. Practising and planning for competitions, both as a competitor and as a judge, has helped me channel my creative flow in ways I've never done before. This has provided me with more inspiration and ideas that help me both in competitions and in the salon."

WHY ENTER COMPETITIONS? / 2024 career styler

ARNE

2024

@r.whitehouse_cuts

@fededamians

E YE

@izzy.colebeauty

the partner of choice for hair and beauty professionals

FEDE DAMIANI

RHYS WHITEHOUSE

Winner, L’Oréal Colour Trophy Award ‘Moving Image’ category 2023

Winner, Wahl Barber of the Year 2021 and Pro-Barber World Series Barber of the Year 2022

“What better way for people to get to know you than through competitions? Repeating ‘I’ll never make it’ serves no purpose. If you don’t try, you’ll never know. The best piece of advice I could give to someone thinking of entering a competition is ‘be yourself’. I spent years trying to fit in, almost mentally burning out. Three years ago, I decided to prioritise my own happiness and be true to myself. I’ve just won my first ever L’Oréal Colour Trophy, and my journey has just begun.”

ISABEL COLE Winner, Concept Hair Learner of the Year, ‘Level 2 Styling’ category in 2022 and ‘AvantGarde’ category in 2023

“Winning competitions felt like an affirmation to myself for the sacrifices and hard work I've put in over the years. Not only do these victories open doors, but they also place you on a platform that enables a wealth of networking opportunities. Winning my titles and the subsequent wave of career highlights that followed will be among my proudest moments within my career.”

“Entering the Concept Hair Learner of the Year was my first experience with competitions. Winning the ‘Level 2 Styling’ category massively boosted my confidence, inspiring me to enter more competitions. During my Level 3 course, I competed in Hair Up, Colouring, and AvantGarde categories - and won in Avant-Garde! This journey has led me to the World Skills regionals and even to showcasing my skills on stage at Salon International! Your dreams can come true if you put the time and effort in!”

the partner of choice for hair and beauty professionals

SCHOOL

the partner of choice for hair and beauty professionals

spotlight award

SCAN HERE

for more information about the Concept Hair Learner of the Year competition and the School Spotlight Award.

STEP 2 Take a 'before' photo of your training head. STEP 3 Create a Carnival look on your training head. STEP 4 Take three 'after' photos showing different angles (front, back and side). STEP 5 Ask your tutor to submit your fabulous photos to be marked by our panel of industry judges!

HOW TO ENTER

202

Contact emma.birch@sng-publishing.co.uk for more information.

SCAN HERE

for all the rules and regs.

arrison, Retfor lla H dO ak sA

s e i r E n to s e : Cdl p r i l 2 n 0a 2 4 2

:E UP

spotlight award

y m de

2023

FIVE SIMPLE STEPS!

STEP 1 Create a mood board for your ideas.

SCHOOL

THEME: CARNIVAL

We’re looking for vibrant and energetic vibes, within the realm of Carnival! This competition, open to Key Stage 4 hairdressing learners, is split into two categories: Level 1 and Level 2. It’s completely free to enter, so get started!

Co m m

AGED 14-16?

RUN N

re you studying hairdressing and aged between 14-16? This is your chance to show off your creativity, win amazing prizes and kick start your incredible journey into the world of hairdressing.

: Honey Bean, Helston

e lleg Co ity

The Concept Hair School Spotlight Award for 2024 is back!

R NE

Unleash Your Creativity!

career styler 2024 / s c h o o l s p o t l i g h t a w a r d

SPECIAL THANKS TO OUR 2024 SPONSORS!

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EXCEPTIONAL CUSTOMER SERVICE SKILLS KEEN EYE FOR DETAIL

Barber A skilled hair pro specialising in short hair and beards with a passion for customer service.

CREATIVITY AND FLAIR

career styler 2024 / S p o n s o r A D V E R T O R I A L

Barber

Multi-award winning barber and ‘Master of the Fade’ Rhys Whitehouse, is an integral member of the Wahl Artistic Team and Senior Barber at Hinces. Concept Hair: Tell us a little about your job. Rhys Whitehouse: My primary job is to accurately consult and style my clientsʼ hair to suit their lifestyles and requirements, with knowledge of suitable cutting techniques, correct tool selection and styling product knowledge. CH: What initially drew you towards a career in barbering? RW: After leaving a previously creative career, I didn't feel like I’d enjoy a job where I couldn't be creative or challenged. I initially trained as a hairdresser but made the choice to drift towards barbering mainly due to the influence of Instagram. CH: What aspects of your job do you love the most? RW: I enjoy pressure immensely, the pressure of a new client sitting in your chair who has been recommended to you is a challenge, living up to these expectations is something I enjoy. I also love seeing a project through, having a concept in mind and acting on it. Planning a photoshoot, mood boarding, booking the photographer, stylist etc., and then watching it come together as if you were conducting an orchestra.

“The chair will always come first. Chasing magazine features or other self-promoting opportunities must be a second priority” 12

S p o n s o r A D V E R T O R I A L / 2024 career styler

@r.whitehouse_cuts

CH: What personality traits and skills make a great barber?

CH: What can a successful barber expect to earn?

RW: Work ethic is most important; you're not going to be busy immediately so how you use this time is key. There are two types of barbers when building a clientele; the barber who goes home early because they're quiet or the barber that stays later because they've been quiet.

RW: That is entirely dependent on your employment status but I'd say under a chair rental contract depending on commission I'd say anywhere between £30k-£40k before tax deductions and expenses per annum. Business and salon owners can earn north of £100k per annum.

Punctuality is another; be ready for your

client and ensure your workspace is clean, your tools are sharp and the floor is swept.

Communication is also key, knowing your clients and communicating with them enables clients to see you as a person rather than a service provider. This will create loyalty and customer retention in the long run. CH: What are the biggest challenges you face in your profession and how do you overcome them? RW: Managing a sustainable work life

balance is the hardest challenge. A

busy column will always mean that you are answering messages out of hours. I'm a believer in harmony between work and home life rather than a strict trade off. CH: What have been your career highlights to date?

r o f e ey ail t e d

RW: Winning my first title of "Wahl British Barber of the Year 2021", then going on to represent Wahl in their Artistic Team is a feeling I’ll never forget. Other highlights include featuring on the cover of Modern Barber magazine or inviting my parents to the Modern Barber awards where I was nominated for "Best All Round Barber". CH: What five skills, or personality traits, does someone need to excel as a barber? RW: Self-discipline, time management, an eye for detail, being approachable, confidence.

TIPS FOR SUCCESS ★ ALWAYS HAVE

INTEGRITY

★ BE CONFIDENT &

APPROACHABLE ★ RESPECT &

CONNECT WITH YOUR INDUSTRY PEERS

THE WORLDWIDE STANDARD FOR BARBERS & HAIRDRESSERS

“If you want to be the best, you need to use the best. Wahl clippers will help you achieve the results you want every time, without fail.”

DEAN GLEESON BARBERSHOP OWNER & WAHL EDUCATOR

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YOUR FIRST ORDER WITH WAHL

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A CREATIVE MIND

Colour specialist An inspirational colour specialist who creates a bespoke colour offering for clients.

THE ABILITY TO BE CALM UNDER PRESSURE A LOVE OF LEARNING

career styler 2024 / S p o n s o r A D V E R T O R I A L

Colour Specialist

@frazerhair @thehausstudio

A Guest Artist to L'Oréal Professionnel Paris, Frazer Wallace is one of the most in demand colour specialists in the Industry. His expert techniques and vision have earned him prestigious hairdressing nominations and a reputation for excellence. Concept Hair: What does a typical day look like for you? Frazer Wallace: On any given day, I’m either travelling across the UK to teach or I’m in the salon, ensuring my clients are looked after. It’s a mix of sharing my knowledge and applying it directly to hair, which keeps every day exciting and varied. CH: What attracted you most to specialise in hair colouring? FW: The thing about being a colour specialist is the opportunities it presents. It has opened many doors for me. Colour skills are in demand and it’s lucrative. For me, it’s being able to enhance and complete a client’s look with a personalised touch of colour - that’s where I get to be creative. Colour is where I am an artist; haircutting is where I am a craftsman.

“For me, it’s being able to enhance and complete a client’s look with a personalised touch of colour”

d e s i l a n o s r e p touch 16

S p o n s o r a d v e r t o r i a l / 2024 career styler

“It’s the interaction with my clients and seeing their satisfaction that I find most fulfilling”

CH: What’s your favourite part of the job? FW: I genuinely love all areas of hairdressing, colour, cutting and styling. It's the interaction with my clients and seeing their satisfaction that I find most fulfilling. CH: What challenges do you face, and how do you handle them? FW: Every day, the main challenge I face is expectations. Everyone wants immediate results. Holding my colour specialist degree has helped me to manage expectations and achieve realistic goals in a way that’s best for my client’s hair. CH: How do you keep up with the latest colour trends and techniques? FW: I look at trends as something to be broken down and reinterpreted. I never replicate; only enhance or spin it my way. CH: What have been your career highlights so far? FW: Being nominated for Scottish Hairdresser of the Year was a huge honour. I was also ‘The Visionary’ finalist at the IT List Awards. And most recently, headlining the L'Oréal Professionnel Paris Colour Congress with Darren and Jackie Ambrose which was an incredible experience. CH: What might a successful colour specialist earn? FW: As a colour specialist, the potential earnings are limitless. It can vary, especially if you are splitting your time between working in the salon and teaching. Ultimately, if you get as much training as possible and you know your worth, you can charge a premium rate for your services. It’s about building up to that level, not starting there.

“I look at trends as something to be broken down and reinterpreted” 17

TIPS FOR SUCCESS ★ PRIORITISE YOUR

EDUCATION

★ BE ORIGINAL; DON’T

JUST COPY OTHERS

★ KNOW AND ASSERT

YOUR VALUE

Education

in the palm of your hand 24/7 Join a community of over 90,000 hairdressers. Be inspired by over 600 fundamental tutorials available including bite-size e-learnings, live classrooms and in-depth technical courses. Join now, whether you are a salon owner, salon or independent stylist or a student.. Simply register and unlock a new world of education.

uk.lorealaccess.com ie.lorealaccess.com

Competition Spotlight / 2024 career styler

And the winner is… Yasemin Hassan began her career at Joe and Co in Soho and has since won multiple awards, including the prestigious Learner of the Year in Barbering Level 3.

CH: What has been a career highlight for you so far?

CH: What's next for you? YH: I’m currently working on a project called ‘Talking Textures’ exploring hair within the SWANA community, which I’m really excited to launch. The opportunities in this industry are endless! CH: What advice would you give to those who are thinking of entering competitions? YH: Do it! Even if you’re nervous or think it’s not for you. Competitions are a great way to connect with a whole community of people who are just as excited to see you showcase your skills as you are.

Yasemin Hassan: 100%! It’s given me publicity, recognition, and clients love that their stylist has won awards. I’ve also had the chance to network with other stylists and assist in session work, which has been invaluable.

YH: I wanted to challenge myself and showcase what I love doing. Joe Mills, my mentor, always encouraged me and gave me the right tools and understanding I needed.

YH: A lot of my influences come from subcultures, my life in London, and trips to Berlin. I like longer lengths, textures and more grungier styles, as well as adding or enhancing textures in hair.

YH: Winning the Modern Barber award recently was a major highlight.

Concept Hair: Has entering competitions benefited your career?

CH: What inspired you to enter competitions?

CH: What has influenced your particular style?

“Clients love that their stylist has won awards”

TIPS FOR NERVES ★ STEP BACK AND

BREATHE

★ DON’T MAKE THE LOOK TOO COMPLICATED

@yaseminhassan95

★ TALK TO YOUR

MODEL; IT WILL EASE YOUR NERVES

career styler 2024 / Competition Spotlight

World class

Competitions have opened many doors for me, like the chance to present on stage at Salon International! CH: Creating an original look is essential in competitions. What influenced your particular style?

@Hair.by.mollyr

MR: I chose an Avant-Garde style that I learnt at college, which stands out as it’s so different. It’s also adaptable, so I’ve used it for other competitions, and created distinct looks each time.

Molly Rayner, a rising hairdressing talent and 2022 Concept Hair Level 3 Hair Up winner, talks about how competitions boost confidence and potential.

CH: What's next for you? MR: I’m passionate about helping the next generation of hairdressers be the best they can be. My college, West Suffolk College, has given me an opportunity to work towards my assessor’s qualification, which will be my first steps to becoming a teacher. I will also be attending workshops and demos, since I’m now a member of the Fellowship for British Hairdressing's ClubStar Art Team.

Concept Hair: What inspired you to enter competitions? Molly Rayner: I was told about competitions at college, so I entered the Concept Hair competition but never expected anything from it. I’ve always struggled with self-criticism, but the incredible support from my peers and tutors really helped. I was nervous at first when I arrived at the competition venue, but once I got to the floor I was able to focus. The positive experience inspired me to take every opportunity for growth, including competing nationally at World Skills UK where I was awarded 'highly commended'.

CH: What advice would you give to someone thinking of entering competitions?

“I’m passionate about helping the next generation of hairdressers”

MR: Take that leap of faith! Once you’ve entered, remember everyone will be in the same boat and feeling nervous too, so try to relax and have fun!

TIPS FOR NERVES ★ FOCUS ON YOUR

WORK, NOT THE COMPETITION

★ DON’T BE DISTRACTED BY OTHER COMPETITORS ★ HAVE SUPPORTIVE

PEOPLE AROUND YOU

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GREAT COMMUNICATION SKILLS CONFIDENCE

EDUCATOR A passionate education developer dedicated to passing on knowledge to help others reach their full potential.

PATIENCE AND RESILIENCE

career styler 2024 / S p o n s o r a d v e r t o r i a l

CH: What do you love most about this role?

Rachel Hannon

educator

As an Education Developer, Rachel Hannon combines her hairdressing skills with her passion for teaching; inspiring and educating others to reach their full potential.

Concept Hair: How would you sum up the role of an educator? Rachel Hannon: My role is to help, support and inspire our Matrix community. This involves providing in-salon education, classroom education, online training, social media lives, and everything in between.

@rachel.hannon.54 @matrix

“Hairdressing is the coolest industry!”

g n i pir

RH: People! I love people, I love meeting stylists from every background, and sharing my knowledge and inspiring them. Hairdressing is the coolest industry! CH: What are the 3 key personality traits and skills someone needs to be an educator? RH: You need to be a people person; as hairdressers we naturally connect with people. Being passionate about what you do is crucial, and strong organisational skills are essential. CH: What are the most challenging aspects of this role? RH: Staying organised can be a big challenge; to-do lists are your best friend! You also need to think on your feet, coming from a salon background this is something that we are used to doing everyday on the salon floor. CH: What have been your career highlights as an educator to date? RH: Travelling has been the highlight of my career! I’ve had the privilege of working across Europe, including being involved in a live show and product launch with the education team in Bulgaria. I am lucky enough to work with an amazing team both in the UK & world wide.

TIPS FOR SUCCESS ★ IF YOU DON’T ASK,

ins

YOU DON’T GET

★ KNOW YOUR STUFF ★ BE YOUR BIGGEST

CHEERLEADER

S p o n s o r a d v e r t o r i a l / 2024 career styler

Marlon Hawkins

@marlonjhawkins @brookshair

educator

Meet Marlon Hawkins, L'Oréal Professionnel Paris Guest Artist and artistic director at Brooks and Brooks, with experience in commercial and creative hairdressing. Concept Hair: Can you describe a typical day as an educator? Marlon Hawkins: My day starts with a cup of tea (yes, I’m team tea!), followed by getting myself looking presentable, prepping my PowerPoint references and my kit. I normally arrive an hour early at the venue to set up and prepare my demonstration model. Preparation is key! Days vary from full look-and-learn sessions to hands-on masterclasses. CH: What is the most rewarding part of your role? MH: The most rewarding aspect is seeing students gain confidence and successfully apply the techniques in their salon work. It’s even more exciting when they’ve added their own unique twist, leading to beautiful creative results that can be used for auditions or photographic projects.

building a clientele, and pushing myself to take up different opportunities, including the L’Oréal Professional ID Artist Programme. Now, eight years on, I teach globally with Brooks & Brooks and L'Oreal Professionnel Paris. This industry is constantly changing and I love being able to deliver education that is relevant, clear, usable - it’s this part of my role as artistic director that I love. CH: What have been your career highlights as an educator to date? MH: The opportunity to travel with my work has been my biggest highlight. From LA to Japan, I’ve had incredible experiences, met different people, worked on different hair types, and learnt new techniques; I’ve definitely had a few pinch me moments!

TIPS FOR SUCCESS ★ UNDERSTAND AND

ADAPT TO YOUR AUDIENCE

★ CONTINUOUSLY

CH: How did you work towards this role? MH: I’ve always been hyper passionate about hairdressing and keen to share my ideas and techniques. Starting as an apprentice, I progressed through various industry roles,

e v i eat

“Hairdressing is my passion”

IMPROVE AND AVOID COMPLACENCY ★ BE PASSIONATE ABOUT WHAT YOU DO

PREPARE TO SHINE! / 2024 career styler

Prepare to shine! Starting your hairdressing career is exciting! Having a strong CV will create a winning first impression.

he following quiz is just for fun. We know some of these questions might seem super obvious, but you'd be surprised at the quirky stuff employers find in job applications.

Are you salon-application savvy? Let's Find Out!

1. What's a must-include in your CV? a) Your qualifications and work experience. b) Photos of your pet dressed as famous hairstylists.

a) Wait outside the salon with a sign. b) Send a new selfie to the salon every day. c) Politely follow up with an email or call after a week.

c) Your collection of rare hairbrushes. 2. The perfect cover letter should:

5. What's an effective way to showcase your hairdressing talent?

a) Be written in rhymes. b) Reflect your understanding of the salon's brand and clientele.

a) Attach a mixtape of your favourite salon tunes.

c) Include a detailed story about your childhood. 3. Which of these is a great additional skill for your CV? a) Your ability to name all the hair brands in alphabetical order.

b) Include a portfolio with before-and-after photos of your work. c) List every celebrity hairstyle you admire. 6. A CV for a salon job should: a) Be clear, professional, and to the point. b) Be scented with your favourite hair product.

b) Skills in social media marketing or exceptional customer service. c) Your collection of vintage shampoo bottles.

c) Include a flipbook animation of you doing a haircut.

Remember, your CV and covering letter are your first impressions. Take the time to craft them thoughtfully to reflect your passion, professionalism, and unique skills as a hairdresser. Talk to your tutor for help with writing your CV and covering letter.

Answers: 1a, 2b, 3b, 4c, 5b, 6a

v c e b dy rea

4. After submitting your application, you should:

career styler 2024 / W H A T S A L O N S W A N t f r o m y o u

What Salons want

Poppy Johnson, brand ambassador for Directions, and owner of ROOT 66 Hair Care in Bilston, shares her advice on how to succeed as an apprentice. INCLUSIVITY AND CREATIVITY

At ROOT 66, we cherish inclusivity - it’s our core. Anyone who enters our salon will feel the welcome and warmth of our space. Whether you’re here for a vivid splash of colour, a natural balayage or a textured hair service, we’ve got you covered. Plus, our exclusive Directions product range is 100% vegan.

MORE THAN JUST AN APPRENTICE

To be an apprentice here is to embark on a transformative journey. It’s not limited to mundane tasks - like making tea and cleaning up It’s about embracing creativity, thinking on your feet and absorbing as much knowledge as you can while shadowing your favourite stylist. Here at ROOT 66, we couldn’t be without our apprentice, Ronniee, and our Saturday girl, Georgia. They not only infuse energy but also ensure everything runs like clockwork.

WHAT WE LOOK FOR IN AN APPRENTICE:

EAGERNESS TO GROW: A hunger to learn, ability to use initiative, and the maturity to accept and work on feedback.

2 3

ARTISTIC EYE: An eye for current trends and a flair for fashion.

ENGAGING CONVERSATION: Our clients are looking for an experience not just a hairdo! We value someone who is able to hold meaningful conversations.

WHAT WE OFFER OUR APPRENTICES:

EXTRA SUPPORT: We offer our apprentices training in areas such as safeguarding, client confidentiality, and empathetic communication.

HANDS-ON TRAINING: At least twice a week, our apprentices undergo hands-on training which covers many elements of their course.

N3 O I S RES

G O R P

@root66haircare @_hairbypoppy

CAREER PROGRESSION: Opportunities for growth within the salon, progressing from apprentice to junior stylist and eventually to senior roles.

TOP TIP

First impressions count, always give 100% to everything you’re asked to do. This will lay the groundwork for an incredible career.

SCAN HERE to see inside the salon

career styler 2024 / soft skills

Checklist for salon success Working in a salon is more than just doing great hair; it's about making people feel fantastic! Soft skills are the secret sauce that make you shine.

se this checklist as your guide, and you'll not only be an amazing hairdresser but leave a lasting impression on your clients.

CUSTOMER SERVICE 101:

ur o y keept happy n e i l c STAY SAFE AND HEALTHY:

• Give your clients a warm welcome when they arrive.

• Dress appropriately and tidy, e.g. no bleach stains on your clothing!

• Offer your client a drink and some magazines if you've got them.

• Pay attention to detail and keep an eye on your workspace, ensuring it is clean and tidy.

• Listen and ask questions during consultations. • Explain each step of the service to your client. • Pop your client in a cape to protect their clothes during their appointment. • Check your client is comfy throughout their visit, e.g. water temperature, neck strains etc. • Be mindful of your body language. Be friendly and don’t forget to smile. Never underestimate the power of going the extra mile!

• Protect yourself by wearing the correct PPE and handle all chemicals following the correct health and safety procedures. • Be mindful of cross-contamination. For instance, never put hairpins in your mouth or if any kit drops on the floor, clean it before reusing.

AFTERCARE AND PRODUCT POWER: • At the end of the service, remember to show your client the back of their hair. • Explain how to maintain that gorgeous colour and healthy hair for when they get home. • Don't be shy to recommend

the right products.

• If there's a receptionist, hand over the client with a smile. • Don’t forget to ask if they want to book another appointment!

• Sanitise your kit between clients. • Wipe down hot tools to keep them in tip-top shape. • Fresh, clean towels are a must.

“Never underestimate the power of going the extra mile!”

ClubStar membership is for hairdressers aged between 16 & 25 years For £5.95 a month you receive all this and more: MEMBERSHIP BENEFITS INCLUDE: Access all our educational content, THE KNOWLEDGE, through our FELLOWSHIP APP 24.7.

Available via your PC, tablet & mobile (Apple & Android)

Grow your skills with LIVE creative workshops Network at our LIVE events with industry icons Enjoy FREE tickets to our LIVE member events Raise your profile on our social media channels & Fellowship Magazine

JOIN TODAY fellowshiphair.com

Audition for our 12 month project mentoring programmes*

Clubstar Art Team, PROJECTS Colour, X, Men, Afro, Sassoon & Extend

Compete in our prestigious annual Fellowship Awards Audition to be part of our young creative F.A.M.E. Team platform

career styler 2024 / Talk Like a Hair Pro

Talk Like a hair pro

From Buzz Cuts to Foiling, this quick guide takes you through some mustknow terms to help keep you ahead in the salon. BUZZ CUT BALAYAGE A colouring technique where dye is painted on to achieve a graduated, natural-looking, sunkissed effect.

Using clippers over a comb to remove bulk or to blend.

OVERDIRECTING

Elevation is the up and down (vertical) angle that the hair is held at when cutting.

A cutting or styling technique where hair is pulled away from its natural fall. For instance, if the hair is directed from the front to the back, hair is longer in the front.

LAYERING FOILING A technique for colouring hair where sections of hair are separated and coloured using foil for precision.

Cutting hair at different lengths throughout the hairstyle.

COSHH -

A very short haircut using only clippers. Traditionally, one length all over.

GLOSSING A semi-permanent treatment that adds shine to hair and can sometimes deposit a small amount of colour.

Control of Substances Hazardous to Health: Regulations relating to PPE substances in the workplace, e.g the chemicals used in Personal Protective hair dyes and perms. Equipment: Protective gear like gloves and aprons used to ensure safety while RIDDOR working. Reporting of Injuries, Diseases and Dangerous Occurrences Regulations: ROOT Regulations requiring reporting SMUDGE of workplace injuries and Blending the roots of diseases, which must be highlighted hair to adhered to in the salon. create a soft, natural transition.

RAZOR CUT CLIPPER OVER COMB

ELEVATION

Using a razor instead of scissors can create a softer finish with texture and movement.

FADE A tight taper in short haircuts, usually one that fades into the skin.

TEXTURISING Cutting technique used to remove bulk, add texture, or define layers in the hair.

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A HUNGER TO LEARN

Freelance hairdresser An independent hairdresser is their own boss, free to explore a range of exciting paths

MOTIVATION & RESILIENCE ORGANISATION SKILLS

career styler 2024 / S p o n s o r a d v e r t o r i a l

Freelance hairdresser

Being a freelance hairdresser means Sian Roscoe runs her own client column in a co-creative workspace, but also gets to travel, work on TV and movie sets and at Fashion Week. Concept Hair: Tell us about your job. Sian Roscoe: My job includes running a busy column, assisting fashion shows, films and working with amazing brands like Indola. CH: How did you work towards being a freelance hairdresser? SR: When I decided to become a freelancer, I made sure I spoke to other freelancers for advice and asked what they wish they’d done differently before they made the change. The freelance community is hugely supportive as everyone understands how scary it can be to make that jump, but when you do, you’ll find a huge support network ready to help. CH: How did you build a clientele? SR: I built my clientele through social media and good old-fashioned recommendations. As a freelancer, you’ll find your relationships with clients are on a much deeper level. They come to you, not only because of the work you do, but because they support and respect you. I don’t see my clients as ‘clients’ anymore, they’re friends. They champion my work and believe in my business so will recommend me to all their friends and colleagues.

CH: What do you love most about being a freelance hairdresser? SR: I love the freedom you get. Not in terms of taking whatever days off I want (that is a bonus), but that I can take on external work that I wouldn’t have been able to do as an employed stylist, such as events, shoots and filming. CH: What personality traits and skills do you need to become a successful freelance hairdresser? SR: I think you have to be extremely resilient and driven with your goals. You don’t have a boss or colleagues to tell you to keep going, you have to be your own cheerleader. It can be tiring but when you see how far you can go on your own merit, it’s something to be super proud of and gives you the drive to power on. CH: What have been your career highlights so far? SR: My career highlights have been working on

Netflix show The Diplomat and ITV’s Trigger

Point. Being a member of the Fellowship’s Project Colour, Project X and finalising for the F.A.M.E team. Working at New York & London Fashion Week and finalising two years in a row for Solo Artist of the year at the Salon Business Awards.

Hair: Sita Zoroa, Mile Kumurov, Andy Smith, Ioanna Auschra and Gilles for Indola

@indolauk

S p o n s o r a d v e r t o r i a l / 2024 career styler

CH: What can a freelance hairdresser expect to earn? SR: I have doubled my basic wage from employment. Yes, you have overheads but I’m still left with more than I ever was when I was employed. Plus, I earn more time to myself, with my family and am more in control of my work/life balance.

CH: What three tips would you give to someone aspiring to become a freelance hairdresser? SR:

Invest in yourself! Go on those courses, learn new skills and be open to education. The more you have in your arsenal, the more you have to offer your clients.

Network. Go to industry events and meet other freelancers, there’s a huge community out there waiting to welcome you with open arms. You’re not alone. And say YES to every opportunity that comes your way.

be ed r 3 i p ins “There’s a huge community out there waiting to welcome you with open arms”

Be your most authentic self, unapologetically! People will gravitate to you if you are 100% your true self. Your vibe will attract your tribe. YOU are your brand! So don’t try and copy anyone else, get inspired by others and how they got to where they are, but do it your way. You are enough and have so much to offer this industry so go grab it with both hands and run!

TIPS FOR SUCCESS ★ KEEP LEARNING ★ GET TO KNOW YOUR

LOCAL COMMUNITY

@hairbysianroscoe

★ DON’T COPY ANYONE ELSE, DO IT YOUR WAY

PCC:

Enjoy the wide range of copper tones from PCC Fashion, providing beautiful shine and long lasting colour retention

CREA-MIX:

Combine this with the PCC shades to personalise the tones and colours

CARE & STYLE CURL CREAM:

Providing excellent curl definition and control, whilst adding moisture and shine

THE CUT & STYLE A medium to short curl haircut with narrow sides and a full crown

The Earthy Texture brings back the rebellious energy of the 90s. The wild curls are balanced by the blend of copper and punchy yellow hues.

Before

EARTHY TEXTURE Get the look!

After

THE COLOUR Different shades of copper with lighter accents

FEELING INSPIRED...

Discover the full steps here

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GREAT COMMUNICATION SKILLS

Salon owner A highly skilled, organised and motivated hairdresser, with the drive and passion to oversee all aspects of a salon business.

A GOOD LISTENER VISIONARY

career styler 2024 / S p o n s o r a d v e r t o r i a l

Salon owner

@sharonmalcolm hairdressing

Sharon Malcolm is a multi-awarding-winning hairdresser, and she has been a successful salon owner for over twenty-three years. CH: What’s it like being a salon owner? Sharon Malcolm: It’s incredibly rewarding but full of challenges, like keeping up with any changes to legislation and any new things going on in the industry. But my main focus is my team. I have an amazing team and helping them develop their skills and confidence is the best part of my job. CH: What does owning your own salon involve?

“I have an amazing team and helping them develop their skills and confidence is the best part of my job”

SM: No two days are the same. It’s a mix of meetings with my product partners, such as Denman and Schwarzkopf Professional, where we discuss new products and trends. I also manage my own column, maintaining a loyal client base - many have been with me since day one. Balancing finances, getting creative on photo shoots, and being an educator are all key parts of my role.

sharonmalcolm. co.uk

CH: When did you decide you wanted to own a salon?

CH: What are the biggest challenges as a salon owner?

SM: I’ve always dreamed of having my own salon. I love making people look and feel great and giving others the opportunity to grow. After I completed my training, I returned to my hometown of Newtownards, opened my salon and it’s been going for 23 years!

SM: Recently it’s been bouncing back from Covid. Staying updated with taxes, employment law and business legislation is key. It’s great to have a network of other salon owners to share tips and information.

S p o n s o r a d v e r t o r i a l / 2024 career styler

“Never compromise on delivering high standards”

WIN WIN WIN

THE CORE KIT

Serious kit is for serious students and you deserve to start your career with quality tools in your kit. The Denman Student Kit has everything you will need to kick your career off on the right foot. The Denman Student College Kit can only be purchased through colleges, so ask your tutor for more information. The kit comes in a handy bag and includes:

f e i l e b

f l Se

• Denman Classic Styler D3 • Denman Medium Style and Shine Brush D81m • Denman Skeleton Vent D200

Denman Skeleton D200 • Denman Power Vent Paddle D38 • Denman Small Head Hugger DHH2

@denmanpro

CH: Any advice for those wanting to own a salon one day? SM: First, don’t get discouraged by ‘no’. Everything is achievable; sometimes it just takes a bit longer. Believe in yourself, set yearly goals to stay focused, and never compromise on delivering high standards. Always produce high-quality hairdressing, even when time and budgets are tight.

TIPS FOR SUCCESS ★ NETWORK WITH

OTHER SALON OWNERS

CH: What are your career highlights? SM: Winning Northern Ireland Hairdresser of the Year, three times. Having an artistic project gives me time to think about something else and concentrate on what I love; creating beautiful images to hopefully inspire other hairdressers.

★ ALWAYS HAVE

BELIEF IN YOURSELF ★ NEVER DROP YOUR

STANDARDS

• Denman Medium Head Hugger DHH3 • Denman Dress Out Brush D91 • Denman Starflite Cutting Comb SF858 • Starflite Pintail Comb SF43 • Starflite Handle Rake Comb SF73 RRP WORTH

£114.00 INC VAT

One lucky student can win a Denman Student Kit worth £114 inc VAT. Follow @denmanpro on IG and drop an email with your name, address and social media to competitions@denmanbrush.com with ‘Student Kit’ in the subject. Competition Closes on 1st March, 2024 T&Cs: Only available to UK college hairdressing students. Only one entry per person. Closes midnight 01/03/24. No cash alternative. Winners chosen at random from qualifying entries only.

WHAT'S YOUR HAIR VIBE? / 2024 career styler

What's Your Hair Vibe? Are you ready to unlock the secrets of your hairstyling personality? In this quick and quirky quiz, we'll delve into your creative vibe and professional approach.

emember, it's all in good fun, so let your hair down and let your instincts lead the way through these two questions.

QUESTION 1

When thinking about new hairstyles, does your inspiration predominantly come from nature and art? Yes No

QUESTION 2:

Would you participate in a hair competition to showcase your skills? Yes No

PERSONALITY OUTCOMES • VIBRANT VISIONARY (YES, YES): Your creativity knows no bounds, drawing inspiration from the beauty around you. You express yourself not only in everyday salon work but you love to showcase your skills in a competitive setting.

• PRACTICAL PROFESSIONAL (NO, NO) You are the bedrock of any salon, focusing on the practical and functional aspects of hairstyling. Your strength lies in your dedication to delivering consistent, high-quality results tailored to meet the wishes of your clients. • ADAPTABLE ARTIST (YES, NO): While you find inspiration in nature and art, you balance your creativity with a practical approach. You believe in the importance of providing excellence in the salon and in building lasting relationships, but also draw inspiration from the world around you. • CLIENT-FOCUSED CREATIVE (NO, YES) While you may not actively seek out competitive platforms, you love showcasing your skills when it benefits and enhances your relationships with clients. You always prioritise your clients’ needs and experiences.

“Let your hair down and let your instincts lead the way!”

career styler 2024 / F I N D Y O U R T R I B E

Find Your Tribe Choosing the right salon is like finding that perfect pair of shoes - it's all about the right fit; a place which makes you feel good so you can grow into the amazing hairdresser you’re destined to be.

n o i bit

The following quiz is just for fun, but is a great starting point to figure out which type of salon will help you shine.

LOCATION

AMBITIONS

INTERESTS

A I’d prefer to work close to home, as I value my home life just as much as work.

A I’d like to build a loyal client base making people happy with my work is my goal.

B I’d love to work in the buzz of a thriving town or city - I’ll happily travel.

B I want to become the best hairdresser I can be. Learning and improving on my skills is what drives me.

A I have hobbies outside of hairdressing. Although I want to be a hairdresser, I don’t want it to take over my private life too.

C It’s all about creativity - I’ll travel anywhere that offers creative opportunities!

C I want to become known for my creative work and gain the respect of the industry.

B I love the idea of gaining new skills and passing them on to others. C I’m passionate about fashion, art and film and I’d love to tie these interests into my hairdressing career.

r e e r Ca rowth g 40

F I N D Y O U R T R I B E / 2024 career styler

n o l a S e lif PERSONALITY

ENVIRONMENT

A I enjoy routine; knowing what each day holds in advance so I can plan ahead.

A I’d prefer to work as part of a small team of hard-working hairdressers helping to build a successful small business.

B I’m focused and committed to wherever my hairdressing journey takes me! C I love challenges and don’t mind working under pressure especially if it leads to creative results.

e v i t a e r C lair f

B I want to work with a large team where the focus is on technical excellence and ongoing education. C I need to work with artistic people where there is real creative energy and constant sharing of ideas.

YOUR SALON TRIBE MOSTLY AS

WORK/LIFE BALANCE You’ll thrive in a local, community-based salon, where client care and satisfaction is top priority. Look for local salons on Google and read their client reviews. If they are making their clients happy, then the chances are the team is a happy one too.

MOSTLY BS

URBAN AMBITION You’re suited to working for a busy salon in a bustling town or city environment, where education and career growth are prioritised. Check out the websites of some of the salons in the town or city where you’d love to work and see what they offer.

MOSTLY CS

CREATIVE FLAIR Your path lies in a salon or salon group that values creativity, possibly one recognised for its achievements and awards. Look up award winners to find out where the movers and shakers are making their magic!

career styler 2024 / b u i l d i n g b r a n d y o u

Building Brand you

@jamieayshfordstyling

After quitting university, Jamie Ayshford now studies at RJL Education, alongside salon, The Scissor Psychologist. He shares his hairdressing journey, passionately believing you are your brand, and highlighting the importance of authenticity. Concept Hair: Why did you decide to change career paths? Jamie Ayshford: In 2018, I was studying at university, constantly in a panic about the need to work harder to earn a ‘proper career’. I was anxiety-ridden, stressed and a closeted gay man. What I really wanted was style, creativity and to be able to express myself. Jump forward to 2024, and I’m doing exactly that. I never knew an industry would be so encouraging. I can wear flared jeans, makeup, rock my babylights and own my sexuality. CH: What inspired you to start creating content about your hairdressing education? JA: My social content goes beyond just silky blow-drys and salon pranks. It carries a deeper message: that vocational pathways are just as valid as traditional university routes. I want people to realise that education, when

right for you, doesn’t bring anxiety or exam stress; it brings excitement and peace. The messages, replies and comments I’ve had to being vulnerable with my journey has been overwhelming. The hair industry, you’re remarkable and I love you. CH: How does crafting your video content contribute to shaping your personal brand? JA: Hairdressing is not just about the technical skills, it’s about creating a brand and client journey where they feel like you’re their best mate, they can trust you and you can have a blinking fun time at the station together. Through social media, I can genuinely showcase the authentic me. Styling choices, workplace insights, music, preferred opinions and individual approaches are all blended into a little grid which is a thriving ‘you’ portfolio. That’s vital in hair where you and your brand are one and the same.

d n a r b

“Hairdressing is not just about the technical skills, it’s about creating a brand”

b u i l d i n g b r a n d y o u / 2024 career styler

CH: For learners who might feel nervous about creating content, what advice would you offer? JA: Be cringe! For real, why are you holding back from sharing who you are? In fear of people judging you? Do you feel embarrassed? “Gosh, he loves himself”. Embracing yourself is hard, but what’s harder is looking back and realising that your hair journey was limited by self-created constraints based on thoughts about what others, who genuinely aren’t interested, are thinking. Be unapologetic in your content and do it scared, because in a few years you could be doing stuff you only dreamed about. Get up, embrace hating the sound of your voice, show the world when you drop your comb, get your hands covered in dye and your brushes tangle – it’s real life! CH: Why do you feel creating reels and short video clips is essential?

u o y SCAN HERE

to watch Jamie’s story

JA: Hair success is based on engagement, on establishing a column and networking; and the cheapest and easiest way to do that is through socials. It’s startling that a 10-second snapshot of my training can be showcased to 800k people for free. I’ve had people from different countries message me that they would love to be in my chair one day. Socials are the ultimate showcase tool.

“It’s startling that a 10-second snapshot of my training can be showcased to 800k people for free”

JAMIE'S TOP TIPS

2 3 4

t o h 5 ps

a n S

Start! Your first isn’t about finesse, just how your first foils weren’t either. You’re not going to get that reach unless you dirty the paper. Be consistent. I have a reminder on my phone to post daily. I have a phone notes section for any ideas that come to mind, too. Use trending audios, but more importantly, match your energy to that audio. Don’t hold back. Get your fellow stylists involved. I’ve had my funniest of times creating reels. It’s 2024, if your salon doesn’t have a ringlight and tripod, put it on the ‘to buy’ board. Don’t post static images in video format. Get that camera in portrait and tap the big red button.

career styler 2024 / growing your clientbase

Growing Your Clientbase

Jude Taylor recently completed Level 3 in Hairdressing and has already amassed an impressive 10K+ followers on Instagram!

@pinkflamingohairr

BE A CONTENT POWERHOUSE.

ere are Jude’s incredible top ten tips for building a dedicated clientbase.

Content is king on social media,

so film everything you do in the salon; from simple blowdrys to root tints. The more you post, the more likely your work will appear in your followers’ feed.

CREATE A SEPARATE ACCOUNT. While it’s fun to share snippets of your personal life, potential clients are mostly interested in seeing your hairdressing skills, not your Turkish holiday snaps!

WORK HARD. Opportunities rarely land in your lap! Dedication and grit are indispensable, so be disciplined. When starting as an apprentice, you won’t really get the chance to work with clients, as your salon will be busy and you’ll need to help assist. So, use any free time to practise and improve your skills.

TAG BRANDS. This was a game changer for me! When you use a particular product, make sure you tag the brand, and use relevant hashtags associated with the product. I started doing this and ended up getting brand collaborations, as well as gaining more traction on social media.

“The more you post, the more likely your work will appear in your followers’ feed”

growing your clientbase / 2024 career styler

PROMOTE YOURSELF. Your salon may offer your services at a discounted rate for your models or clients, use this to your advantage to draw new people in. Showcase what you do on social media. Another great way to build your clientbase and gain experience, is by joining student groups on Facebook; post photos of your work and mention you’re training and can offer discounts.

LEARN THE ALGORITHM. Instagram is notorious for hiding your posts from people’s feeds, so find out when your followers are active by putting out a poll. For me, I get the best interaction around 8pm. Also, make sure you’re engaging with comments and responding to messages, as engagement rates can affect post visibility.

SHOW YOUR FACE. Trust is built on genuine connections. By creating a short video of you at work, or of you introducing yourself, you’re much more likely to build trust with a potential client. I’ve had clients say that they’ve watched my ‘day in the life’ videos and have felt comfortable to come and see me.

7 10

DON’T COMPARE YOURSELF WITH OTHERS. We are all guilty of this! Especially with all the amazing things we see people get up to on social media, but it’s the worst thing you can do for yourself. Everyone is on their own path and at different stages in their journey.

TRUST THE PROCESS. Building your brand and clientbase doesn’t happen overnight! It’s taken me two years to get where I am today, and I’m still working hard to progress further. You’re on your own journey, so enjoy the process.

CREATE YOUR BRAND. Even within a salon, you can start to create your own signature touch. For me, I am all about vivid colours and creative cutting, so that’s what I post on social media. From seeing my posts, clients have come to me as they want me to create something similar for them.

“You’re on your own journey, so enjoy the process”

SCAN HERE For content tips from Jude

career styler 2024 / YOUR Well-being

Embrace Your True self

Louis Byrne, an award-winning celebrity hairdresser and founder of the ‘I Can, I Am, and I Will’ Movement, shares his top tips for emotional well-being.

TOP TIPS

A life mantra is a powerful phrase, repeated regularly, either in meditation or as a daily affirmation, to shift how you think and feel.

Studies show that grateful people are happier, less depressed, and sleep better.

VISION BOARD

Vision boards turn dreams into reality. From my college days to directing big projects, vision boards have been crucial in my journey from a council estate to international fame in hairdressing.

TASK - Choose a mantra that resonates with you.

CHANGE YOUR HABITS

Using your mantra can lead you to deeper awareness, sharpening both your focus and clarity.

TASK - Create your Vision Board; think about what matters to you, what gives you drive and passion.

TASK - Spend a minute each night and morning repeating your chosen positive mantra.

PRACTISE GRATITUDE

TASK - Regularly jot down things you’re grateful for in a journal.

MANTRA

@louisbyrneiciaiw

These tips, rooted in positivity and selfgrowth, aim to empower you in the everevolving world of hairdressing.

SETTING GOALS

Goals are important for mapping out your future. They give you something to aim for, which gives you motivation. TASK - Commit to three daily goals and make them happen.

GET MOVING!

Movement enhances blood flow and stamina, naturally boosting those feel-good hormones. TASK - Set a daily physical challenge and stick to it.

“Transform your ‘I can’t, I’m not, I won’t’ into ‘I Can, I Am, and I Will” 46

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ABILITY TO IMPROVISE & ADAPT

Session Stylist A session stylist is a vibrant and creative force, thriving in the realms of fashion, TV, and magazine editorials.

TEAMWORK AND COLLABORATION A LOVE OF THINKING OUTSIDE THE BOX

career styler 2024 / S p o n s o r A D V E R T O R I A L

C I T S I T AR EDOM FRE

Session stylist

Syd Hayes ranks among fashion’s most exciting talents, creating looks inspired by London's youth-driven culture, and is Brand Ambassador to BaByliss PRO.

@babylissprouk

Concept Hair: What’s a typical day for you? Syd Hayes: Everyday is a new, thrilling adventure for me! My work is wonderfully varied: one moment I’m in the salon, the next at brand meetings, or prepping wigs and hairpieces in the studio. You might even find me on set, styling celebrities like Kate Moss, David Beckham, Bella Hadid or Kendall Jenner.

Collaboration is at the heart of my role,

whether it’s creating unique hairstyles with global brands or diving into editorial shoots for magazines like Vogue - that’s where the real magic in hairstyling shines. As BaByliss Brand Ambassador, I work closely with the team on photoshoots and exciting product developments. I also take immense pride in overseeing our family salon in Kew Gardens. For me, work is a blend of creativity, variety and passion; it’s fun and fulfilling, and I’m lucky to love what I do!

“Everyday is a new, thrilling adventure for me!”

S p o n s o r A D V E R T O R I A L / 2024 career styler

CH: What attracted you to session styling? SH: Since school, I’ve always been obsessed with art - think Picasso, Roy Lichtenstein and Henry Moore. My journey started at 17, training at Nicky Clarke’s. I remember flicking through French Vogue and Italian Vogue, being mesmerised by Guido’s hair masterpieces, as he worked alongside the best photographers in the world. That sparked my path into this exciting world! CH: What’s the best part of your job? SH: Creativity! Hair is like a canvas - you can shape, colour, and texture it in endless ways. I live for those moments of artistic freedom, especially during editorial work. Collaborating with other creative minds stylists, fashion designers, makeup artists, and photographers. That’s the most exciting part of the job. CH: Any big challenges? SH: Life’s full of them, and that’s what makes you a better individual. A big challenge is making wigs or hairpieces look authentic - it can either make or break the finished look, which puts huge pressure on the stylist! CH: How do you stay on top of trends?

@sydhayeshair

N O I S S PA

SH: Trends are a mix of global influences from street styles to art, textures and fabrics. I’m lucky enough to work with incredibly creative people which means we are constantly inspiring one another and sharing ideas. CH: What have been your career highlights so far? SH: My journey with BaByliss has been phenomenal, and winning awards is the cherry on top. Plus, working with exclusive models and celebrities is always a thrill. But, for me, seeing my former assistants achieve success, that’s the biggest highlight. My team is my family.

“My team is my family” TIPS FOR SUCCESS ★ WORK HARD, TAKING

EVERY OPPORTUNITY ★ STAY POSITIVE;

NEVER GIVE UP

★ BE AN ALL-ROUNDER AND, MOST OF ALL, BE KIND.

You asked for quiet, we listened. We took time talking to professionals to help create the ultimate dryer. Experience exceptional speed and style with BaBylissPRO Falco. Engineered to be 2 x quieter and with a brilliantly lightweight design for easy handling. Powered by an advanced digital motor for a stronger, faster, more precise air flow. With a large newly designed diffuser for optimal frizz-controlled drying of wavy, curly and coily hair, and two slim concentrator nozzles, Falco is perfect for all your hair work. So whatever look you’re creating, experience superior drying designed for professionals.

career styler 2024 / Get Creative for Careers Week

Your Future, right Now! With National Careers Week just around the corner (March 4th9th), there’s no better time to start focusing on your future goals in the hairdressing industry.

STEP 2

GET INSP

E D: Seek out images th at reflect goals. Th your care is could in er clude ph you love, otos of h cutting-e airstyles dge salo hairdress ns, icons ing or ba in the rbering w that ignit orld, or a es your p nything a ss io n. Flick th hairdress ing maga rough zines, soci platform al media s (Instag ram, Pinte and your rest), everyday surround perfect fo ings are r gatheri ng ideas.

3 P E T S

t nd cu ges a g it n r ima u a h o y and T: cted SEE I ou have colle n a pin board every day. e o y e s e em o Onc ion ge th kely t l vers are li arran r digita t you outs, a a s you e h t a t a save lace to cre ld r u r e o f o in a p f c e r ic h you ight p ntast t, whic terest is fa You m tos, o teres h in in p P P g n er. using anisin g llpap you o r a o p w e e’s to ke g and e in t t phon a c d e s up g, coll u. alway or yo findin u can ight f r o y ls h e e whic hat f with w track

et's get those dreams out of your head and into the world with a vision board. Here are our three steps to mapping out those goals.

WHAT IS A VISION BOARD? Think of a vision board as your dream’s mood board. It’s a collection of images that reflect your dreams and hairdressing goals. It’s all about picturing your future, now!

STEP 1

“Building a vis ion board during Nation al Careers Week is a pow erful way to show your co mmitment to your own fu ture! ”

IG: DREAM Brst: what’s your

gs fi First thin ing goal? hairdress te a ultim a salon, e owning It could b brand, n w o r g you , or launchin ur expert lo g a hair co d in n m e p co S e b shows. r fashion you t a h w styling fo n go e reflectin some tim ieve. ch a to t truly wan

HELPING HAIR AND BEAUTY PROFESSIONALS THROUGH TIMES OF HARDSHIP For more than 150 years, the Hair and Beauty Charity has helped those in our industry who have fallen on hard times. We provide practical and financial support to those who need us and their families, to make their lives a little easier. Many of our beneficiaries have given a lifetime of service to the hair and beauty industry, changing the lives of thousands of people. It is our duty to see them through in their time of need. MEET OUR SPONSORS

Become a Charity Supporter for just £5 per month

SUPPORT, FUNDRAISE, SPONSOR or DONATE HAIRANDBEAUTYCHARITY.ORG @HBCHARITYUK

career styler 2024 / hidden mentors

Hidden MentorS Heffy Wheeler, a renowned stylist and owner of multi-award winning salon, Hx Hair, is dedicated to mentoring aspiring hairdressers.

Liv Rogers: Heffy’s guidance is invaluable! I get to work with her both in and outside the salon. As her model for stage work, I’ve

CH: What kind of support has been most beneficial?

THE MENTEE: LIV ROGERS, APPRENTICE AT HX HAIR

LR: Having a mentor who is approachable is hugely beneficial. Heffy encourages me to experiment with new techniques, which has widened my skill set and boosted my confidence. We have regular one-to-one sessions to discuss my progress, and also team training sessions where we rotate the role of host each week, so we learn from each other. CH: How does your mentor inspire you? LR: Watching Heffy captivate audiences is

inspiring! One day I’d love to be up there

e caught up with Heffy and one of her mentees, Liv Rogers, to learn how mentoring can unlock potential.

Concept Hair: How has your mentor's guidance influenced your learning experience?

gained confidence in front of an audience and learned from her first hand. She’s taught me to see everything in a positive light, pushing me to find solutions and think for myself.

doing that. I love seeing the opportunity these events give to unleash your creativity. CH: What communication skills do you think a mentor needs? LR: I think a mentor needs to be patient and adapt to their mentee’s learning style. Heffy has helped me gain confidence as a hairdresser which in turn has given me confidence when working with clients.

@Liv.hxhair

“She’s taught me to see everything in a positive light”

hidden mentors / 2024 career styler

THE MENTOR:

HEFFY WHEELER,

STYLIST AND OWNER, HX HAIR

Concept Hair: What mentoring style do you think is most beneficial?

CH: How do your mentees keep up with current trends and techniques?

Heffy Wheeler: Mentoring is about taking it at the pace that’s right for your mentee. Being compassionate and supportive, but also showing positivity and passion for what you’re doing. Giving them hands-on experience is best. It opens up more questions too.

HW: I encourage Liv to attend industry events and immerse herself in the industry. It’s about putting yourself out there by entering awards like Concept Hair Learner of the Year, learning new skills and being inspired. I always encourage my team to get involved by assisting people on stage or assisting people who are doing shoots.

CH: How does mentoring help with personal and professional growth? HW: Having an open and honest relationship means I am here to support Liv’s growth, both personally and professionally. Liv started with little confidence, but now manages her own clientele. Watching her transformation has been brilliant.

“It’s about continuously learning and putting yourself out there”

CH: What’s your approach to providing feedback? HW: I make sure we have regular check-ins, working together to address any issues with a clear path of resolution, always reinforcing the positive. It’s about being constructive and putting feelings aside to ensure both parties leave knowing the issue has been resolved. CH: How do you feel seeing your mentees progress and succeed? HW: I get an overwhelming sense of pride and responsibility! Being part of their journey and helping them build a solid foundation so they have a successful career is why I mentor. Working with young people reminds me to be the positive influence that young people need.

@HxHair @heffyx

career styler 2024 / B r a n d L i s t i n g s

Brand listing BABYLISS PRO

DENMAN

BaByliss PRO develops creative tools designed to help you, the professional hairdresser, create any look, from high-fashion session hair to beautifully finished salon styles.

Denman International has been manufacturing professional hairdressing tools in the UK for more than 60 years. Denman works closely with hair professionals to create tools that support their incredible creativity.

W: www.babyliss.com @babylissprouk

Thanks to our fabulous brand partners for their support. Here’s how to get in touch.

FELLOWSHIP FOR BRITISH HAIRDRESSING The Fellowship for British Hairdressing is a not for profit organisation which provides and explores opportunities of creativity, innovation, and most of all education. We provide a unique brand agnostic platform for new and emerging talent and a safe space for them to try out fresh ideas in the presence of their peers.

W: www.denmanbrush.com @denmanpro

INDOLA From in the salon to on-the-go and all the freelancing inbetween, INDOLA delivers great performance in a compact and intuitive assortment that enables you to perform more services with less products. W: www.indola.co.uk @indolauk

W: www.fellowshiphair.com @fellowshiphair

L’ORÉAL PROFESSIONAL PRODUCTS

L’ORÉAL PROFESSIONNEL PARIS

At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, benefiting all.

L’Oréal Professionnel is a trusted partner for Pro's around the world.

Professional Products founded the L’Oréal group more than 110 years ago. Always hand-in-hand with hairdressers. Creating beauty that moves the world. W: lorealaccess.com W: www.loreal.com/en/professionalproducts-division

We are professional hair tech that elevates you, delivering innovative products and services powered by science to drive forward the future of hair. Professional Products founded the L’Oréal group over 110 years ago, always being at the heart of hairdressing.

VTCT

WAHL

The VTCT group is a market-leading specialist vocational and technical Awarding Organisation (AO) and End-point Assessment Organisation (EPAO) for Hair, Beauty, Aesthetics and Complementary Therapies. Delivered under four brands: VTCT, iTEC, Skillsfirst and Skills for Logistics, the VTCT group reaches over 3,000 centres worldwide with over 120,000 learners and apprentices.

Wahl is leader in barbering and hairdressing products. It’s extensive portfolio of clippers, trimmers and styling products have been created to offer each professional, regardless of experience or regularity of use, products that perfectly suit their needs.

W: www.vtct.org.uk

W: lorealaccess.com

@vtct_uk

@lorealpro_education_uki

W: www.wahl.co.uk @wahlprouk

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