RATIONALE:
SUZANNE MOORE
Structured Creative Multi - layered Playful Precise
BRIEF:
AUDIENCE:
RANGE:
Tamarillo is a new band based in Leeds. They have recently formed and are yet to develop an identity. At this point the band are ready to start their adventure into the music industry, so need to develop their identity and promotional material to aid their success.
The target audience will be music fans with a keen interest in mixes. They will a person who has a passion for new music and eager to discover fresh bands. The age range will be 17 - 27.
The range of products that will be made are: - Promotional videos - Branding and Identity - Promotional CD
BRIEF TWO
CONTEXT / PURPOSE:
SUZANNE MOORE
PURPOSE :
DISTRIBUTION:
SHOP:
The purpose of this brief is to create an identity for Tamarillo that represents them and their music. We want to help promote this band through the medium of design and aim to create an identify that will help us in doing this.
As Tamarillo are in their early stages of development they are yet to generate a massive following, they want to gain a bigger fan base before they finish their full album. One way of doing this would be through distributing the promotional CD through Hyde Park, making people take awareness of who Tamarillo are.
Another way to distribute the CD would be through making the available to pick up at records shops such as Jumbo records. By having the Cd in the shop for people to pick up and take away it would guarantee that the person has an interest in music and be aimed at the correct target audience. BRIEF TWO
CONCEPT:
SUZANNE MOORE
SPIROGRAPH: Through talking to the band and listening to the music we gained an insight into what the band represents through music. The music they do is very structured but also has an element of surprise, things are thrown in that you don’t expect. We wanted to represent this in their branding and through concept.
SCIENCE: development came to the concept of spirograph as they are a very structured way of creating something that is beautiful and also surprising as you never know what you are going to create. We have looked into different ways you can create a spirograph effect, to gain a greater understanding of how they work.
To add to the idea of structure x creativity, we turned to science, as a science experiment is something that is very structured, but often the outcomes can be beautiful, unexpected and creative. We want to develop this science theme into an aspect of their identity. BRIEF TWO
RESEARCH:
SUZANNE MOORE
PHOTOS OF VINYLs
SPIROGRAPH:
HARMONOGRAPH:
MUSIC FORMATS:
Above is some primary research into the spirograph. We decided the best way to gain an understanding into how they work would be to have a play with a spirograph itself. By doing this it allowed us to understand what can be achieved through a spirograph and how it could be used in terms of a logo.
We have conducted research into harmonographs which are known as the mathematics of music. The motion of the harmonograph creates a beautiful structure which is unique each time.
Kate Morros made an interesting point at a talk I was at, she said that you shouldn’t focus on just producing design work for vinyl you should instead treat everything like it is as exciting as vinyl. This made me aware of the other formats music comes on which was good to be reminded of. I have also looked into music design in general to gain a good ground of this market.
BRIEF TWO
CONCEPT DEVELOPMENT:
SUZANNE MOORE
TAMARILLO
INTERACTIVE:
LOGO:
We want the CD to have an element of interaction with it, so that people can fully engage and make the promo cd something of their own. This is something we feel is very important as the band is in it’s early stage anything that is unique will aid in making them stand out.
Through experimentation the original logo was decided with the name of the band bold so that it will stand out and be recognisable and then the use of the line and dot to represent structure (line, as you need a ruler to make a line) and dot (creativity, as a dot can be made out of anything) this then got developed as through feedback it seemed appropriate to develop a typeface
specific to Tamarillo. Maintaining the aspect of structure the typeface has been developed on the basis that all angles are the same. This was then recently developed and simplified as through talking with the band we all agreed that the simpler the logo that more freedom it gives you in applying it in interesting ways.
BRIEF TWO
FINAL OUTCOME:
SUZANNE MOORE
VIDEO: Using the concept of science we created a music promo for Tamarillos first single release, Killing time. The video is derived from the science experiment where you combine milk, washing up liquid and food colouring, which caused a reaction and burst of colour. It worked well with the song as it is about illusions of time.
BRIEF TWO
FINAL OUTCOME:
SUZANNE MOORE
PROMOTION:
CD:
From the video stills have been used as promotion on social media platforms such as facebook and sound cloud to add a coherent identity which spreads across all things to do with Tamarillo.
For each single release a promotional CD and video will be created. The cd will represent a visual from each promo video, the above is an example using Killing Time. To add a coherent theme and encompass the spirograph we have developed a way the cd can be interactive by making the promo cd into a Spirograph tool that the person can make their own pattern.
creating something individual to them and adding an way to engage and interact with the CD. It also represents the structure x creativity as the space where you can apply the patter is very structured but the outcome of the spirograph is creative and individual BRIEF TWO