RATIONALE:
SUZANNE MOORE
BRIEF:
AUDIENCE:
RANGE:
Create a pitch for the brand and identity of Sowerby Bridges annual light festival, Winterlight Festival .
The audience for winterlight festival is quite wide it will be a variety of children and adults but male and female ranging from all ages. It is an event in a village where there is a real sense of community so they may be a person who is interested in supporting community events.
As this is a brief to create the brand and identity for an event there will be a large range of products that could be produced such as: Logo, posters, event programme, flyer BRIEF EIGHT
CONTEXT / PURPOSE:
SUZANNE MOORE
PURPOSE:
SOWERBY BRIDGE
The purpose of this brief is to create an a recognisable identity for Winterlight festival so that it can grow and expand and become a more widely recognisable event. People in Sowerby Bridge also need to know more about what happens at the event and this is something Jannie said was an issue.
The context of this event is important to bare in mind as Sowerby Bridge is a village and won’t be able to cater for the same sort of advertising that goes on in Leeds for example. Another important part to remember about context is that this event will take place in December when it is generally cold, and is held when it is dark.
BRIEF EIGHT
CONCEPT:
SUZANNE MOORE
LIGHT AS A PROCESS
LIGHT AS A PROCESS: As this event is centred around light we felt that it was only right that we honoured this and wanted to come up with solutions where by everything we create for them has been created in some way by the use of light. We thought conceptually this works well as light is what the night is all about. BRIEF EIGHT
RESEARCH:
SUZANNE MOORE
RGB:
INTERACTIVE:
GLOW IN THE DARK:
We began by researching different ways light can be used to create new things, such as the above example where light is used to alter what you see. We really enjoyed this fun playful concept and wanted to try and incorporate something like this in our pitch.
Other area that we want there to be a strong focus on is interaction. We want people to be able to interact in some way with what we create so that things take on new meanings. We have researched into things like water marks, invisible ink etc, things that could potentially make something like a flyer very playful
Glow in the dark ink is a good way to put across a different meaning when the night falls. Creating something that only someone who is out in the night will. This could create a bit of a talking point and might be worth while developing. BRIEF EIGHT
CONCEPT DEVELOPMENT:
SUZANNE MOORE
LOGO
PHOTOGRAM
The logo was derived from doing research into how light works, it shows light bouncing off a surface and that is how we are able to see things. We developed this logo by making it bit softer as we felt the original logo was too brash and chunky and kept getting in the way when we were experimenting with it on designs.
A photogram is a way of creating an image by using light. This is what we want to use when it come to developing the identity of the event. Each year the show has a theme and we felt that this method of photogram is very flexible and able to change each year just by exposing items which associate with the given theme.
BRIEF EIGHT
FINAL OUTCOME:
SUZANNE MOORE
IDENTITY: This is a break down of the branding and identity that we are proposing.
BRIEF EIGHT
FINAL OUTCOME:
SUZANNE MOORE
FLYER:
POSTER:
This is a mock up of how we would apply the logo and concept of photogram to the flyer. We have used photograms based around the theme ‘Under the sea� as we are aware that this is a theme that was used last year.
For the poster we have use a similar aesthetic but with the added interaction of a glow in the dark element where a secret messes could be written for only those who are out in the dark to see.
BRIEF EIGHT
FINAL OUTCOME:
SUZANNE MOORE
VINYL: As we are aware that this event is centred around communities and everyone helping at each other to get this event off the ground, we thought that it would be a good concept that people can show that they support this event by placing a glow in the dark vinyl on their show window or car etc. This would be a good way of advertising but also a great way to highlight how many people support the event.
BRIEF EIGHT
FINAL OUTCOME:
SUZANNE MOORE
INSTALLATION: We have proposed another interactive element of the promotion thought the format of an installation. We want to combine the use of light and information and create a station where you can take your programme and turn different lights on and off to reveal different messages. BRIEF EIGHT
FINAL OUTCOME:
SUZANNE MOORE
WEB: This is the proposed design for the web which has been designed with the our proposed branding in mind. The idea of the website is to build up the suspense to the event by releasing more and more and having a count down timer. BRIEF EIGHT