B R I E F : Looking for trouble .
Suza nne M o o re
10 Citie s
B ir m in gh am
B r is t ol
C ard if f
B R IE F :
C O NC EPT :
U s i ng Tr i p A dv i s o r cre a te a publ ica ti on t hat highlight s t he p e ttin e ss o f p eo pl e . T hi s sho uld be d one in a humorous way th at a c t s a s a p ro mo tio na l pie ce fo r cit ies and hot els. T he a u d i e n c e i s ma l e a nd fe ma le 20-33, wit h an int erest in h u m o u r a n d a l s o a n i nte re st in e xploring C it ies using hot els.
To highlight t he p et t y u s e of t r ip ad v is or I h ave t aken d irec t quot es commented on t h e t op f ive h ot els for eac h c it y. Th e book is split int o 1 0 c it ies an d wit h in eac h c h ap t er for t h e c it y is t he t op 5 h ot els goin g by t r ip ad v is or. B y c om b in g t h e pet t y c omment s an d ac t u al in for m at ion ab ou t h ot el it m akes a suc c essful way t o p rom ot e t h e h ot els in a ligh t h ear t ed way.
5 0 Ho t els
Le e d s
Li ve r p o o l
Lo n d o n
E d in b u r gh
Ma n ch e s te r
G las gow
New ca s tl e
To aid wit h t h e n av igat ion for t h e b ook , e a ch ci ty i s co l o u r c od ed s o t h at it will b e eas ier t o s p ot t h e s e cti o n i f yo u were lookin g for a h ot el s p ec if ic ally in Ma n ch e s te r fo r ex am p le . I t is als o a good way of b r in gi n g co l o u r i n to th e p u b lic at ion wh ic h gives it a m ore ligh t h e a r te d , f u n fe e l .