CRIT

B R I E F : Looking for trouble .

Suza nne M o o re

10 Citie s

B ir m in gh am

B r is t ol

C ard if f

B R IE F :

C O NC EPT :

U s i ng Tr i p A dv i s o r cre a te a publ ica ti on t hat highlight s t he p e ttin e ss o f p eo pl e . T hi s sho uld be d one in a humorous way th at a c t s a s a p ro mo tio na l pie ce fo r cit ies and hot els.

T he a u d i e n c e i s ma l e a nd fe ma le 20-33, wit h an int erest in h u m o u r a n d a l s o a n i nte re st in e xploring C it ies using hot els.

To highlight t he p et t y u s e of t r ip ad v is or I h ave t aken d irec t quot es commented on t h e t op f ive h ot els for eac h c it y. Th e book is split int o 1 0 c it ies an d wit h in eac h c h ap t er for t h e c it y is t he t op 5 h ot els goin g by t r ip ad v is or. B y c om b in g t h e pet t y c omment s an d ac t u al in for m at ion ab ou t h ot el it m akes a suc c essful way t o p rom ot e t h e h ot els in a ligh t h ear t ed way.

5 0 Ho t els

Le e d s

Li ve r p o o l

Lo n d o n

E d in b u r gh

Ma n ch e s te r

G las gow

New ca s tl e

To aid wit h t h e n av igat ion for t h e b ook , e a ch ci ty i s co l o u r c od ed s o t h at it will b e eas ier t o s p ot t h e s e cti o n i f yo u were lookin g for a h ot el s p ec if ic ally in Ma n ch e s te r fo r ex am p le . I t is als o a good way of b r in gi n g co l o u r i n to th e p u b lic at ion wh ic h gives it a m ore ligh t h e a r te d , f u n fe e l .

B R I E F : Looking for trouble .

T he m ap i s a n i mpo r ta nt pa r t to eve r y cit y, it is par t of t he c i ti e s i d e n t i t y a nd is a l so e sse nti a l to t he visit ing t ourist , so I s aw i t a s a mu st to include in the public at ion. The aest het ic d i re c t i o n I h ave go t fo r i n thi s publi cat ion is simple , as from l ook i n g a t o t h e r to urist bo o k s o n the market , t hey are oft en ove r c l u t t e red whi ch ma ke s i t ha rd t o t ake informat ion in.

Suza nne M o o re

The pat t erns t hat m ake u p t h e m ap are ver y v is u ally s t r ikin g, I decided t o st rip t h e m ap b ac k t o ju s t b lac k an d wh it e lin es , as it is a st rong u n iq u e rep res en t at ion of t h at c it y, t h e m ap is like t he human f in ger p r in t . S o t h at t h e m ap d oes n ’t los e it ’s primar y purp os e of gu id in g p eop le I h ave m ad a fold ou t page so t hat it is h idd en u n t il t h e u s er n eed s it .

B R I E F : Looking for trouble .

I w an t ed t o kee p a l l the i nfo rma ti o n about each hot el ver y s hor t b u t w i t h al l the e sse ntia l info rmat ion you need about th e h o t e l . O f t en yo u have to re a d through c hunks of t ext to f i n d o u t t h e e sse ntia l s whi ch a re m ost of t he t ime pret t y b as i c , b u t yo u h ave to se a rch fo r the m wit hin t he t ext whic h take s t i m e .

Suza nne M o o re

I have put all t he in for m at ion on an in s er t . I t is s m aller t h en t he regular page wh ic h m ean s t h e in for m at ion mu s t b e m ore c onc ise . The chan ge in p age for m at will als o m ake f in d in g t he pages wit h in for m at ion on eas ier.

B R I E F : Looking for trouble .

T hi s i s w h ere t he co mme nts o n tri p adv isor will c ome int o f u l l sw i n g . Th e co mme nt I have picke d out are t he ones w h i c h yo u re a d a nd think , w hy o n e a r t h would t hey right th at! a n d st i r u p so me so r t o f e mo tion wit hin you. To make s ure t h a t t h e c omme nts a re no t re a d as a negat ive reflec t ion to th e h o t e l I h ave pa i re d up e a ch comment wit h an

Suza nne M o o re

image t hat reflect s t h e p et t in es s of t h e t r ip ad v is or c omment . I have also in c lu d ed t h e s t ar r at in g t h at eac h p er s on over all gives t he h ot el wh ic h is als o a way of ref lec t in g t h e pet t iness as if t h e p er s on was t r u ly u p s et ab ou t t h e h ot el t hey would gives it 1 s t ar n ot 3 / 4 / 5 .

B R I E F : Looking for trouble .

Suza nne M o o re

B R I E F : Alt er nat ive Chris tmas card

Suza nne M o o re

B R IE F :

C O NC EPT :

D e s i g n a n a l t e r na ti ve Chri stma s ca rd t o t he given t heme of e i the r a C h r i st ma s fil m o r Chri stma s song. The format is an A6 p o st c a rd w hich ne e ds a 5mm bo arder. The work will be p ri n t e d by r i so graph, so the ima g e must be supplied in all b l ac k a n d b e de sig ne d to wo rk i n o ne c olour.

Edward S c issor h an d s is t h is f ilm I was alloc at ed alon g wit h c onst raint s of im age b as ed an d c olou r green . As E d ward himself is suc h an ic on ic im age alon e I wan t ed t o u s e h im in my post card. I t h en looked at ot h er ic on ic m om en t s f rom t he film suc h as w h en E d ward c u t s t h e b u s h es .

I als o looked at wh at c ou ld c om mu n ic a te we l l th o ro u g h th e u s e of t h e c olou r green . Two m om en t s i n th e f i l m th a t e nc om p as s t h e c olou r green are wh en E d w a rd i s tr yi n g to e a t a p ea wit h h is ‘h an d s ’ an d t h e green h ed g e s th a t h e cu ts . I d ec id ed t o s h ap e a b u s h in t o a s n owm a n to re p re s e n t C h r is t m as an d m om en t s f rom t h e f ilm .

B R I E F : Tam ar illo

Suza nne M o o re

B R IE F :

C O NC EPT :

Tama r i l l o i s a n ew ba nd ba se d in L e eds. They have rec ent ly form ed a n d a re ye t to deve lo p a n i dent it y. At t his point t he b an d a re rea d y to sta r t the ir a dve ntu re int o t he music i n d ust r y, so n e e d to deve l o p the ir i dent it y and promot ional m ater i a l t o a i d the i r succe ss.

Through t alking to t h e b an d an d lis t en in g t o t h e mu s ic we gained an insight in t o wh at t h e b an d rep res en t s t h rou gh music . The music t h ey d o is ver y s t r u c t u red b u t als o h as an element of surpr is e , t h in gs are t h rown in t h at you d on ’t expec t . We want e d t o rep res en t t h is in t h eir b r an d in g an d

t h rou gh c on c ep t d evelop m en t c am e t o th e co n ce p t o f s p i rogr ap h as t h ey are a ver y s t r u c t u red way o f cre a ti n g s o m et h in g t h at is b eau t if u l an d als o s u r p r is in g a s yo u n eve r k n ow wh at you are goin g t o c reat e .

B R I E F : Tam ar illo

Suza nne M o o re

TAMARILLO TAMARILLO TAMARILLO TAMARILLO TAMARILLO

For t h e l o go we wa nte d i t to re pre sent t he st ruc t ure and c re at i v i t y o f t h e ba nd. I e xpe ri me nte d wit h t he name and u s i ng s p i ro g r p a hs, but thro ug h i f we used a single spirograph as the b a n d s l o go tha t wo ul d k i ll the beaut y and surprise of th e o u t c o m e w hi ch k il ls the co nce pt. S o inst ead I foc used on ty p o g r ap h i c a l re pre se nta tio n.

To represent ht e s t r u c t u re an d t h e c reat iv it y I t h ou gh t about what is ne ed ed t o en s u re s t r u c t u re , an d c am e u p wit h t he answer ruler wh ic h is n eed ed t o m ake s t r aigh t lin es .

Whic h led me on t h e t o lin es an d d ot s . For a lin e you n eed a ruler so it need s s t r ic t , b u t for a d ot you c an m ake a d ot out of any t hing, you c an b e m ore c reat ive .

Af t er d ec id ed in g on t h e c on c ep t an d d i re cti o n fo r th e l o go I t h en c reat ed Tam ar illo t h eir own t y p ef a ce . A l l th e a n g l e s a re t h e s am e s o t h at t h is t oo c an rep res en t s tr u ctu re .

B R I E F : Tam ar illo

Whi l st we were deve lo pi ng Ta ma ri ll o’s ident it y, t hey contac te d u s a n d sa id they ha d a tra ck ready t hat t hey want ed to re l ea s e , so m e a nd G re ta de ci de d a good way t o promot e th e t a c k wo u l d be to cre a te a pro mot ional video. The conc e pt o f t h e v i d e o i s the sa me a s the spirograph. The act ual v i d e o i s a s c i ence e xpe rime nt w hich is somet hing which is

Suza nne M o o re

st ruct ured, but t h e ou t c om e is c om p let ely ou t of ou r c ont rol adding an el em en t of s u r p r is e .

The experiment was t h e reac t ion b et ween was h in g u p liq u id , milk and food co lou r in g.

Sti l l s f ro m t h e pro mo tio na l vi de o.

- V i d e o o n c o m pute r.

1.

2.

3.

4.

B R I E F : Adopt a Band

Suza nne M o o re

B R IE F :

C O NC EPT :

Ad op t a b a n d i s a n a cti ve way o f de signers out reaching mus i ci a n s. Ta ki ng ca re o r the de sig n needs for t he adopt ed b an d . F i n d n ew w ays to re a ch musi ci ans document ing t he j ou rn ey a n d f i n di ng the mo st succe ss ful way.

For adopt a band we wan t t o s p lit t h e b r ief in h alf , p ar t on e before C hrist mas an d p ar t t wo af t er. Th e f ir s t p ar t of t h e brief will be t o ou t reac h t o t h e mu s ic ian s t h rou gh d if feren t format s, suc h as p os t er s , f lyer s , b u s in es s c ard s , b eer m at t s , but also more ou t t h ere way s s u c h as b alloon r ac in g. E ac h post er design/for m at will h ave a d if feren t em ail s u b jec t

s o if anyon e d oes c on t ac t u s we will kn ow w h a t p o s te r th ey s aw, wh ere it was et c .

Th e f ir s t c on c ep t for a p os t er we h ave d o n e i s a g u i ta r i n a n ap py, t o rep res en t d irec t ly t h e f ac t we w a n t to a d o p t a b an d . I t is an eye c at c h in g im age an d wi l l h o p e f u l ly g e t at t en t ion .

B R I E F : Adopt a Band

Suza nne M o o re

ADOPT A BAND

ADOPT A BAND

ADOPT A BA N D

ADOPT A BAND

To d eve l o p t h e l o go we have l o o ke d at t hings t hat are ass oc i a t e d w i t h c hil dre n, to re fle ct the c onc ept of our adopt a b an d, b u t we a lso do ne wa nt the logo t o look childish. We th ou g h t a b o u t wha t a do pti o n is, a nd came up wit h c aring w h i c h yo u c a n do thro ug h ha nds. W hich t hen developed on to c rea t i n g s h ape s w ith inte rl o cke d hands.

This wiggle shape wh ic h rep res en t t h e in t er loc ked h an d s is an image t hat is b old en ou gh t o wor k on it s own as a s y mbol, which will be m em or ab le . For t h e t y p ef ac e I wan t t o d evelop it on child alp h ab et b loc ks t h is will b e a way of c h oosing a t ypefac e t hat will rep res en t t h e c on c ep t .

ADOPT A BAND