GRAPHIC DESIGN : year book proposal. After revaluating Graphic Design as a creative field we understood that it is seen differently by everyone. Graphic Design is easy to define and hard to ‘rank’ by what is ‘right’ or ‘wrong’. It is hugely influenced by taste, cultural background, style, audience, problem and client. We look at every student in our year as an individual and tried to ‘get rid of’ our own opinions and perception of ‘taste’ in order to solve this problem. As for that reason we thought ‘what would the world look like without design?’ - pretty much empty. In a way it has become one of the necessities of life. Which brings us to our concept -
CONCEPT : “A Menu of Graphic Designers”. Design like food has different flavours, variety, presentation, ingredients and distribution. Designers as chefs have different ways and speed of working, styles, tastes, influences and mannerism. A menu is a visual presentation that allows you to choose from this colourful pallet of food, in this case - designers.
It challenges the audience to try and understand the individuality and uniqueness of each design student and choose rather than judge each ‘dish’.
AUDIENCE :
CONTEXT :
The audience for the Graphic Design year book is predominately: - industry - perspective students - graduates - the exhibition visitors - potential clients
The year book would be used for the LCA End of Year Show as well as during the interview period and course open days.
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