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Project Report :
Suzanne Moore
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Uk Greetings
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Design a range of greetings cards This was the brief that me and Lizzie decided to do, we came up with the concept of creating a range of north vs south romantic cards. Whilst we were generating research we got approached by David asking if he could join our group. We thought it would be best if David knew our concept and brief first before he decided he wanted to be with us, otherwise there would just be trouble. David liked our idea and so joined our group. We all had the same direction and tone in mind for this project and this was really beneficial. We as a group worked well together, we met up regularly, were in contact via email, forwarding back and forth work for evaluation, and we all brought something different to the table and concentrated on that area. We also had no falling our , or drama it was a really positive experience working with David and Lizze, and I feel we came out with a strong brief from working together. The reason we originally chose Uk greetings is because we both agreed that we wanted to do a project with a light tone, as the briefs most of the time are serious, this was our chance to have a bit of fun with a concept. And I think we successfully achieved it to make the project that way. Although we created a jokey, fun card I don’t think it hindered our professionalism, we e-mailed one and other when we wanted to discus work rather than using
text of facebook, because email feels more professional and is used in more professional ways. We also filtered to content so that it wouldn’t offend anyone who is marking it or views it at YCN, which is a sign of professionalism. This has been the most successful collaboration I have worked in, as it has actually been a collaboration we all had different talents and weakness’s which meant that we supported one and other and worked as a team, not how some collaborations go where one person does the lot and it’s awful. The only problem we encountered was when the laser cutter didn’t work for creating our stamps, which was very frustrating as it was a main part of our visual look and concept have the card type made by the process of stamping, but it was just one of those unfortunate things and everyone was once again very Professional about it and just accepted and moved on quickly to come up with an idea of alternatives, and now we have learnt our lesson to be more aware of time scales when relaying on a machine as things can go wrong. From this group work I have witnessed my different and beneficially ways of working, This was an enjoyable project and I’d happily work with my group again.
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NorthernRomance
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Ycn - Churchill
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Make Winston Churchill famous amongst 11 - 18 year old o
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I decided to do this brief as I thought it would be challenging and push me to develop an interesting concept. It was also an opportunity to learn about a subject matter that I am not that clued up on, it gave me a chance to work how professionals work, by becoming an expert on the subject of whatever job they are working on. The brief was a hard one to interpret, but once we had the session on how to deconstruct the brief, it abled me to re write the brief in a more concise focused way, highlighting on the key factors of the brief, which abled me to know what the client wants from the brief. The brief itself was very open, which I discovered is not necessarily a good thing, at the beginning I kept getting a bit chocked by the brief not knowing what direction to go in but after the first crit I gained more clarity from feedback and was able to home in on a concept of ‘Who is Winston Churchill’. An interactive pack to introduce my audience to who Churchill is. It is a light hearted tone, and is not very information heavy as I think people would be put off reading it if it was very informative, plus the tools are there for the reader to research and find out more about Churchill if the subject area tickles their fancy, and if not at least the reader will know who Winston Churchill is and be able to recognise him.
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I am happy with the out come of my project as I feel I pushed it far and made some interesting stuff. It was also very satisfying to get over the hump of the brief being to open. The method that Fred showed us for de constructing and reconstructing the brief worked really well and will be something I will continue to do / use. Due to the other smaller briefs that I have been working on I felt a lot more efficient working on the project, I am able to do work a lot quicker and effectively, I need to continue practicing this, as I think it is a valuable skill, that you need in the graphics industry.
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No Culture Icons x Village
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Design a zine on any subject matter you choose to be sold in shop One area of design I really enjoy is publishing and editorial, so when the opportunity arose for a competition to create a ‘zine’ for no culture icon and Village book shop I welcomed the challenge. The brief was very open, the content for the zine was at the decision of the competition entrant, which at first I thought was a good thing, but slowly realised it was a lot more time consuming to generate the concept of the content as it was at my choice completely. In the end I decided to make the
zine relevant to the surrounding in which it would be sold so wanted to make it specifically about Leeds or Yorkshire. I then could start the brief and develop a concept around my topic. I am glad that I chose a topic that is relevant to the competition runners, as I didn’t want it to be a random topic, which isn’t to do with anything other than what I want to do, as I don’t think that would be beneficial to this responsive module as I could do that any time for myself. For the zine I wanted everything that was in it to be relevant to what I was doing and have reason. The concept I decided to go for was to create a zine that would run in a series, where each one would be based on a different Yorkshire town / location. So I wanted to design something that would represent the town, and decided to do this by using film photography as I think they are more real and capture a very atmospheric feel, I also decided on the concept of taking a picture of something that is unique to that town, a section of the pavement that will not be the same as any other towns pavement, and apply this to the design so that each town has a unique feel. By designing in this way where everything must have a reason it showed me how beneficial it is to have these reasons planned and set, it limits time wasting and makes the piece of work have a lot of meaning and thought within the design.
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Design a Christmas card to represent Leeds College of Art : As I am interested in publishing design I decided to do the penguin brief for one of my responsive briefs. Book covers is an area of design that I think can be very effective and creative, which is how I wanted to approach my brief. I decided to design for the puffin brief, as I haven’t done any design work that is aimed at children before, so thought this would be a perfect opportunity and would also make the brief a challenge which would push me. I treated this brief as a longer one as I wanted to have a really strong well thought out concept, and design work. I decided on a concept that would able the child to use their imagination and also learn something new at the same time. I wanted the child to use their imagination because I think today we live in such a visual world that sometimes the brain gets lazy and stops imagining things, for example, if a child is given a book with an illustration of the characters on the front, that child may not use his/her imagination to conger up what they want the characters of the book to look like. So by making the cover in the same illustrative style so that it appeals to the child but without putting actual illustrations of the character hindering their imagination it may able them to visualise the book how they want to. I did this by concentrating on an aspect that is unique to the character of the book, their foot prints. By using the footprints of the animals it is also a way of the child learning about the animals, which gives the cover a secondary purpose.
I made sure when designing the cover that I paid homage to the classic illustrations. I did this by taking aspects of the illustrations such as the colour pallet and also the technique in which they were created as they were done in water colours, I did my drawings in water colours. I think this benefited my design by giving it a bit of heritage, and well thought out design. Something that I really enjoyed about this was that the copy was provided for it, as writing is something I struggle with and is not a strong point for me, so by having the copy ready to use it spared me a lot of time, which I could then put back into my designing. It also made me feel more confident with submitting the design as I wasn’t conscious about the writing. At the final crit for our responsive boards it was suggested to me that I develop one of my briefs further than what the brief had asked, so I decided to re visit this brief as I felt it had the most potential. I extended it by making a promotional animal pack that would come with the book , featuring a poster version of the book cover, a book mark and a booklet filled with facts about each animal that is featured in The Wind in the Willows. From extending this brief it gave me a chance to push this project further and make a substantial project with a strong concept.
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AnimalFacts
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Dazed&Confused
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Design a cassette inspired by Thom Yorke’s track Amok : I chose to do this brief with the intention of adding my own time limit to see what work can be achieved in that space of time and also to work on and develop my time management skills. It was also a chance to work on another music based graphic design brief, but for a different format / genre of music, which I thought would be an interesting challenge to try and capture the zest of this artist and track. I decided to tackle the brief by adding a time restraint of one hour. I was originally going to spend more time on it, say 24hours, but as I had already set the time scale of 24hours for other responsive briefs I wanted to challenge myself further so set the time limit as one hour, to see what work can be done in that time. From analysing the brief the main aim in the brief was to make the cassette artwork ‘trippy’ as that is how they (Dazed and Confused) saw the Thom Yorke track, which after listening to it I could relate too. Due to the time restraint I added, I had to come up with concepts quickly, but as quick as I was coming up with ideas I was having to filter out the ones I didn’t think worked, until I came up with a concept that I thought was suitable and met the brief requirements. Once I had the concept I just had to go ahead with the designing, which I found actually took less time to do then coming up with a
concept. The fact that the actual designing took a shorter time than coming up with the concept highlighted to me how important the concept is, and how when you have a clear concept it makes getting on and designing a lot easier. This was a successful brief, I am happy with how it turned out design wise, I think it represents the ‘trippy’ feeling of the track, through the movement of the design, it also has a texture to it which relates to the song. The most successful thing about this brief was developing the skills of working quickly but still effectively, you still go through the same process that you would do for our longer briefs, but double time, all decisions have to be made quickly. It was a satisfying way of working, making a decision sticking with it, and if it doesn’t work then making another decision sticking with that until it is right. It made me more gutsy to just do things even if they didn’t work out, I had time to try something else as I wasn’t wasting time ‘thinking’ about things. I will take this attitude with me and apply it to other projects as I think the more concepts you can experiment with, the more you will know you have the strongest one.
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Secret 7�
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Design a secret vinyl for band Haim and their single Better Off o
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The secret 7 brief was an interesting brief to tackle as it was very conceptually driven. The fact that the design had to speak for it’s self and tell the story of the artist and the chosen song , whilst remaining anonymous was an exciting way of designing. I found that because you had the constraint of having to design without naming the artist or song, it made you engage more and look at more detail of the meaning of the song and how you can represent the song, and let the design speak for its self without telling people what it is and who it is for. I think this is a really useful technique to take
away from this competition brief for designing for music, as it is an easy option for album or single artwork just to stick a picture of the band on the front, but to creatively capture the essence on the song and band first before adding text and the band name will able you to have a really strong album artwork and is something I will bear in mind if the opportunity every arises to design for music. I chose to enter this brief as vinyl and cd artwork is something that I am interested in and would be something I’d want to explore. So naturally secret 7’ was a good starting point. As I said before the secret element of the brief was also a design process I found interesting and wanted to explore as it could be a beneficial method of working. I also liked the fact that this competition is linked to a charity, and that by entering it you are not only benefiting yourself, but you are benefiting the charity and other too. For this brief I looked at the song lyrics and style of the song and band in detail so that I had a strong conceptual understanding of what and who I was designing for. The song was about break up’s and heart break, but with a positive spin that even though you might be hurt your better off without them, which highlighted to me that although the song in about a dark subject matter it must be represented also in a positive light. This helped as it gave me a better understanding of the concept of the song which then meant that my designs were well informed and met the brief. I really enjoyed designing for this brief it able me to combine music and graphic design which are two things I enjoy, but had not yet had the chance to combine. I was also selected as one of the winners, which was a comforting and positive feeling that my design was strong enough and that the design was conceptually strong enough to tell the story of the song anonymously without giving away the artist or track.
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To Dry For Design a tea towel for company To Dry For. One thing that I feel I am really benefiting from by doing these responsive briefs is time management. By setting various time constraints for myself it means I’m having to adjust the way I work depending on the time scale. The shorter briefs are the ones that I am feeling the benefits from, as I thought working to a short time period would be hard / wouldn’t be able to get a well rounded
screen printed so the design had to the screen print friendly if possible. This was a different way of designing at you are more restricted, as you don’t want to use too many colour or it will too complicated and may hinder the opportunity of winning. So I designed mine with the fact that it was going to be screen printed in mind, sticking to just 2 colours, black (for line) and a background
project, where in actual fact I have really enjoyed working quickly and I am pleasantly surprised and happy at the work you can do in a short period of time, which I think will also benefit my larger projects as I feel if I can achieve said amount of work on a short time scale brief I could do so much more with larger longer briefs. I also find with the shorter briefs the decision making is a lot quicker and you don’t second guess yourself as you don’t have time to waste.
colour. I found it really useful that I have knowledge of screen printing as I knew what was suitable for printing and what is effective, and it gave me an advantage when designing.
I decided to do this brief as it felt like a good one to react too. The brief was simple to read, informal and very clear with requirements, so there was no need to go into depth in looking at the brief which saved time. So I decided to act quickly with this brief. I gave myself 3 hours to react to the brief, 1.5 hours to design and 1.5 hours to research / come up with a concept. What was interesting was that I spent more time on the concept then I did the designing as I was done within an hour. The concept generation and preparation for designing took the full time if not a little longer. This proved to me how important it is to have concept and preparation, once you have this the designing should just fall into place and be potentially a smooth ride. The winning tea towel design was going to be
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Leeds College of Art
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Design a beer label that represents Creative Networks events : This brief was an interesting one to design for as you had to capture the essence of Leeds College of Art’s Creative Network event, and also the branding of the event, which has been done by someone else. You also had to bear in mind the branding of the beer providers, Leeds Brewery, who wanted to have their name featured on the beer somewhere even if subtle, just so people know what brand the beer is for their own purposes. I wanted to treat this brief as a short one so set a time scale of two days. Two days is quite a long short brief, but as the concept of encompassing and representing the Creative Network even whilst keeping it recognisable to the branding that is already produced seemed like a challenge. In the briefing we were told that they wanted the design to be contemporary, so this was the angle I went with for my submission. This was the first brief that I submitted to on design boards, so it was my first experience of creating a competition submission boards. It was a beneficial experience to have this opportunity as I had to mock up my design on the beer bottle which is something I hadn’t done before. This opened my eyes to the opportunities of mocking things up, it showed me how beneficial it is to put the work you do in the correct concept, it enhances the clarity of the concept and design, and will there for aid young in the competition as you are not there to explain your idea, your idea must speak for itself.
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Design a Christmas card to represent Leeds College of Art : I chose to do the Leeds college of Art Christmas card competition for responsive to get things going. I am not a very competitive person so do not find competitions come naturally. I decided to get the ball rolling by treating the LCA Christmas card brief as a 24 hour brief.
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By treating the brief as a 24 hour brief it gave me the experience of responding to something quickly, going from concept to design to production, making quick decisions and delivering on a short time scale. This is what industry is like, turning work around quickly and working to different time scales but without hindering the work quality, so setting a time constraint was a beneficial thing to do, it was also an eye opener to see how much work can be generated in one day. For this brief I wanted to have a strong concept that is unique to Leeds college of Art. I think I managed to achieve this, by researching and looking into things past the surface. I created a card that had a lot of meaning and relation to Leeds college of art so feel I successfully achieved a strong concept.
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This was a good brief to be working on, as it gave me experience of working with a direct client. I wasn’t designing for me, it was for the client, which is a valuable experience, as it is how the industry works. It was also a nice feeling to know that this piece of work was going to be printed and used in context to what it was being designed for. The brief was delivered in quite a vague, informal way, but as there was such a strong design direction to pull from, it didn’t hinder the process. The brief was to design a wedding favour to be placed on the reception tables and given to each guest of the wedding, in the style of a Wonka bar. I was to design the wrapper which must look like a Wonka bar on the front but have the bride and grooms name , location and date on the back. I technically had creative freedom of how I wanted the back to look, but it needed to have a strong resemblance to the Wonka bar. This was an interesting way of designing, as I was having to make my work flow with the work of an other, which is something that happens in industry, so this was a good experience and challenge. From working for a client I discovered that
sometimes decisions are taken out of your hands, and even if you don’t agree with the decision you have to do it anyway, although you can always negotiate, in this case as it was for their wedding I let them have the decision their way. This was to do with the background colour as I produced the design in the classic Wonka bar colours, but when I sent over the final design for feedback I had a request to alter the background colour to ‘hot pink’. I don’t agree with the design choice and preferred it in the original colours as it didn’t look as tacky, but this is the look that they wanted, so I changed it. This gave me an insight into professionalism, that you can’t be too precious with your designs and you must be willing to react and change things. This project was a really good opportunity to work with real life clients. It was also a good opportunity, even if I didn’t choose the project, to see the finished product, and also see it in context.
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Review and evaluation of OUGD 503 Responsive module This module has been the most enjoyable and also beneficial module. It has allowed us to develop who we are as graphic designers, as it was our decision what brief we picked. It is also a very satisfying feeling to see so much work come out of one module.
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I feel that this module has helped me develop my time management skills as each competition brief was in at different times and I managed to keep on top and get every single brief in on time. It was also really beneficial to be able to set the time for how long you want to spend on the brief. This meant briefs stayed fresh and it was also a way of getting your head into gear after it has jammed up from another brief. I am now more aware of the amount of work I can do in said time. The aspect of submitting work has made me more aware of how important design boards are and how much they can vary depending on the brief. I know feel more confident about doing design boards, where as before this module I never knew what exactly to put on them, how much information etc. now I can feel more confident about my boards and submissions. Another invaluable skill I have learnt is how to mock thinks up so that they are in the proper context, or so that it looks like its been photographed
lovely. I can now purpose things, which will make concept pitches and purposing obscure things that I cant actually make in other modules a lot more clearer. Areas that I have noticed during this module that I need to improve are writing skills. By doing the project report and other intensive blogging it has come to my attention how much I am struggling with writing which is effecting how I blog, how long a blog, evaluation etc and will there fore effect my grade, so I need to start working on my writing skills to see if it helps. I have realised that I have not done any identity or branding competitions which is an area of graphic design that when it is done well I think it is stunning and is something I want to experiment with. So I will keep looking out for these opportunity’s and do it in my own time to develop skills. A nice thing about this module is that you can actually get acknowledged for your design work by winning the competitions. I was chosen as one of the Secret 7� covers ( poster to the left ) and it is a huge complement to know that you got that brief right. I have thoroughly enjoyed this module and developed skills that I can take forward into other modules.
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Project Report :
Suzanne Moore
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