MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Level: 6
Module Title: Extended Practice
Module Code: OUGD603
Brief Title: Tamarillo
Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M
Module Credits: 60
Weighting of Brief within Module: 100%
Context Tamarillo is a Leeds based band with a focus on mixing music. There music is very structured and mathematical but with an essence of surprise and excitement running through it.
Brief or Tasks Create the identity and branding for the band. This will include creating an identity that embodies the concept of their music and ethos of the band. As this band is in its start up stages the identity and promotion must be very strong and attract people’s attention. The target audience will be music fans with a keen interest in mixes. They will a person who has a passion for new music and egger to discover fresh bands. The age range will be 17 - 27
Preparation/Research suggestions A grounded understanding of the band, and their musical interests / talents. Research into branding within the music industry. Research into vinyl artwork. Research into band promotion. Format research for records, cd’s etc. Evidence – for this project students should submit On going evidence and documentation of development on the blog. Design boards that collectively show the resolved outcome Identity and promotion for the band
Briefing: Monday 30/09/2013
Deadline: Thursday 22/05/2014