By Dr. Kimberly Selber // Photography by Cliff Ranson and Jesus Villanueva
The Measure of Beauty: l e u n a M ~ s ' o N e r a T i sc c i r o e e t M
Rise
Wall-to-wall beauty, elegance, and grace describe the Tiscareño Bridal Studio on North 10th Street in McAllen. Not unlike its founder and creative director, Manuel Tiscareño. Tiscareño grew up immersed in a family bridal gown business with shops in Mexico and the U.S. But that is not the path he’d planned for his life. “It’s actually funny because I was kind of running away from the family business,” Tiscareño quipped. “I studied art history at UT Pan American. I wanted to be in academia. I thought I would be a professor because I really enjoyed philosophy and art history. “And then one day I was at one of our stores in Mexico, and the quality of the dresses weren’t really what I envisioned that they could be. That’s when I started developing a few samples just for fun. I never had any idea that I would create an entire brand out of it.” Even though Tiscareño came from a family trade, setting up his own brand five years ago was a new experience. “I thought, I don’t know anything about how to start a business,” he recalled. But I know how to design a dress. So, I started searching Google and found a video on how to start a fashion line on a shoestring budget by Mercedes Gonzalez. She laid it out step by step. No fluff.”
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